Webdesigner Webflow - German speaking (m/w/d) - Berlin

📍 Job Overview

Job Title: Webdesigner Webflow - German speaking (m/w/d)

Company: Patronus

Location: Berlin, Germany

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: November 11, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in bridging the gap between Marketing, Brand, and Product, focusing on the performance and aesthetic of the company's digital presence.

• The Webdesigner will own the company's website and landing pages, driving improvements in usability and conversion rates through strategic Webflow development.

• Key responsibilities include developing and executing the content roadmap, creating visual concepts for brand campaigns, and staying abreast of emerging design trends and tools.

• The position requires a strong understanding of digital campaign creatives and their performance, with a focus on driving measurable results for paid advertising and CRM efforts.

📝 Enhancement Note: While the title is "Webdesigner," the description emphasizes performance, conversion, and digital campaigning, indicating a role that blends creative design with a strong understanding of GTM (Go-To-Market) objectives. This suggests a need for operations-minded individuals who can translate creative execution into tangible business outcomes, leaning towards a Marketing Operations or Creative Operations function rather than pure graphic design. The emphasis on Webflow and landing page optimization further points to a need for skills in managing and improving digital conversion funnels.

📈 Primary Responsibilities

• Advance and evolve the company's website and landing pages using Webflow, with a primary focus on enhancing user experience (UX) and conversion rate optimization (CRO).

• Take full ownership of the entire content roadmap and strategy, ensuring alignment with marketing objectives and brand messaging.

• Collaborate closely with the Marketing team to conceptualize and implement new visual strategies that elevate the Patronus brand identity.

• Proactively research and integrate new tools and design trends into existing design workflows to maintain a competitive and modern digital presence.

• Support the creation of graphical assets and campaign creatives for paid advertising channels and Customer Relationship Management (CRM) initiatives, ensuring brand consistency and performance.

• Develop and maintain a strong understanding of digital campaign performance metrics, using data insights to inform design decisions and optimize future campaigns.

• Contribute to the visual strategy of marketing campaigns, ensuring cohesive branding across all digital touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking. The "ownership" of the content roadmap and the focus on "performance" and "conversion" indicate a need for someone who can manage projects, drive initiatives, and demonstrate measurable impact, aligning with operations' focus on efficiency and results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Digital Media, Marketing, or a related field is highly beneficial.

Experience: Minimum of 2 years of experience in web design, graphic design, or a similar creative role within an agency, startup, or in-house marketing department.

Required Skills:

• Proficiency in Webflow for website development and management.

• Advanced skills in design tools such as Figma and Canva for collaborative and efficient design processes.

• Expertise in Adobe Photoshop or equivalent image editing software for creating high-quality visual assets.

• Demonstrated experience in landing page optimization and digital campaign design, with a strong understanding of conversion best practices.

• A keen eye for aesthetic design principles and a solid grasp of user experience (UX) best practices.

Preferred Skills:

• Basic knowledge of video editing software (e.g., Adobe Premiere) or motion design tools (e.g., After Effects) for creating dynamic visual content.

• Familiarity with A/B testing methodologies for design elements and landing pages.

• Understanding of basic HTML/CSS for advanced Webflow customization.

• Experience working within a startup or fast-paced tech environment.

📝 Enhancement Note: The requirement for "experience with landing page optimization or digital campaigning is a must" is critical. This elevates the role beyond a pure designer to someone who understands the business impact of design and can contribute to GTM strategies through optimized digital assets. The emphasis on German language proficiency at a native level is standard for roles requiring strong communication within the DACH region.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3-5 significant projects demonstrating expertise in Webflow website design and development.

• Examples of landing pages designed with a clear focus on conversion rate optimization (CRO), including metrics or case studies on performance improvements.

• Visual assets created for digital marketing campaigns (e.g., paid social ads, email banners) that highlight creative execution and strategic alignment.

• Demonstration of proficiency in design collaboration tools like Figma, showcasing workflow efficiency and iterative design processes.

Process Documentation:

• Candidates should be prepared to discuss their design workflow, from initial concept and wireframing to final implementation and iteration, particularly within Webflow.

• Ability to articulate how design decisions are informed by data, user feedback, and campaign performance metrics.

• Experience in managing design assets and ensuring brand consistency across various digital platforms.

📝 Enhancement Note: For a role blending design with performance metrics, a portfolio that quantifies impact is crucial. Candidates should be ready to present case studies that not only showcase visual appeal but also demonstrate how their designs contributed to tangible business objectives like increased conversion rates or improved user engagement. This aligns with operations' emphasis on measurable results and process efficiency.

💵 Compensation & Benefits

Salary Range: The estimated salary range for a Webdesigner with 2-5 years of experience in Berlin, Germany, typically falls between €45,000 and €60,000 annually. This estimate is based on industry benchmarks for mid-level design roles in a major German tech hub, considering the company's startup nature and the specific skill set required.

Benefits:

• Wellbeing: Urban Sports Club membership for fitness, Family & Friends discount on Patronus watches.

• Learning & Development: Annual budget for individual learning, structured career framework, 360-degree feedback for continuous development.

• Compensation: Exclusive corporate benefits, discounts at nearby restaurants, freedom to choose hardware.

• Mobility & Flexibility: Modern office in Friedrichshain, Job Ticket for commuting, up to 2 days per week remote work, subsidized bicycle leasing through "Mein Dienstrad."

• Time Off: 26 vacation days in the first year, increasing to 28 in the second and 30 from the third year onwards.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The hybrid model allows for up to 2 days of remote work, offering flexibility.

📝 Enhancement Note: The salary estimate is derived from typical compensation ranges for mid-level web designers in Berlin, Germany, as reported by recruitment platforms and salary aggregators. The specific range is adjusted for the hybrid work model and the startup environment, which may offer competitive base salaries alongside valuable equity or performance-based bonuses (though not explicitly mentioned). The benefits package is extensive, reflecting a commitment to employee wellbeing and professional growth, common in the German tech startup scene.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / MedTech Startup. Patronus operates in the innovative space of smart emergency call watches, aiming to enhance safety and independence for seniors through technology.

Company Size: The provided data doesn't specify exact employee count but describes it as a "modern Healthcare Start-up with financially strong investors," suggesting a growing company that is likely past the very early seed stage and possibly in the Series A or B funding rounds. This implies a dynamic environment with increasing structure but still retaining startup agility.

Founded: The founding date is not explicitly provided, but the company is described as a "modern Healthcare Start-up," indicating a relatively recent establishment, likely within the last 5-10 years, focused on innovation.

Team Structure:

• The Webdesigner will be part of the Marketing team, acting as a key creative interface between Marketing, Brand, and Product departments.

• The role implies close collaboration with marketing managers, brand specialists, and potentially product developers.

Methodology:

• Data-Driven Design: The emphasis on "performance" and "conversion" suggests a data-informed approach to design, where A/B testing and analytics play a role in optimizing website and campaign effectiveness.

• Agile Development: As a startup, it's likely that design and marketing processes follow agile methodologies, allowing for quick iterations and adaptation to market feedback.

• Cross-Functional Collaboration: The role necessitates strong collaboration across departments to ensure design aligns with overall business objectives and product development.

Company Website: http://patronus-group.com

📝 Enhancement Note: Patronus is positioned as a forward-thinking healthcare startup leveraging technology to solve real-world problems for seniors. This mission-driven aspect is a significant cultural driver. The company seeks individuals who are not only skilled designers but also passionate about contributing to a product with social impact. The startup environment suggests a culture of innovation, rapid growth, and a hands-on approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Webdesigner, with 2+ years of experience. It offers significant ownership over key digital assets (website, landing pages, campaign creatives). The potential for growth lies in specializing further within digital marketing operations, UX/UI design, or potentially moving into a more strategic marketing or brand management role as the company scales.

Reporting Structure: The Webdesigner will likely report to a Marketing Manager or Head of Marketing. This structure provides guidance from experienced professionals while allowing for independent execution of design tasks and ownership of specific projects.

Operations Impact: The Webdesigner's impact is directly tied to driving business growth through enhanced website performance, increased conversion rates on landing pages, and more effective marketing campaigns. By ensuring the digital presence is both aesthetically pleasing and functionally optimized for conversion, this role directly contributes to lead generation and customer acquisition efforts, which are critical GTM objectives.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow development, CRO, UX/UI design, or digital campaign strategy, potentially becoming the go-to expert in these areas.

• Leadership: As the company grows, opportunities may arise to lead design projects, mentor junior designers, or manage a small creative team.

• Broader Marketing Scope: Gain exposure to other marketing functions, such as content strategy, SEO, or performance marketing, enabling a more holistic understanding of GTM operations.

• Career Framework: The company explicitly mentions a "Clear structured Career Framework," indicating a commitment to providing defined paths for advancement and skill development.

📝 Enhancement Note: The mention of a "Career Framework" and "360-degree feedback" suggests a structured approach to employee development. For operations professionals, this translates to clear expectations, opportunities for targeted skill enhancement, and a pathway for career progression within a growing company, potentially moving into roles with more strategic oversight in GTM operations or digital strategy.

🌐 Work Environment

Office Type: The company boasts a "Modern office in the vibrant Friedrichshain" district of Berlin. This suggests a contemporary workspace designed to foster creativity and collaboration, likely featuring open-plan areas, meeting rooms, and possibly breakout spaces.

Office Location(s): Berlin, Germany (Friedrichshain district). This location is a well-known hub for startups and tech companies in Germany, offering a dynamic urban environment with excellent public transport links.

Workspace Context:

• Collaborative Atmosphere: The emphasis on "Team spirit instead of elbow mentality" and regular company/team events points to an inclusive and cooperative work environment. The modern office design likely supports this through shared spaces and collaborative tools.

• Tools and Technology: Candidates will have access to necessary design software and hardware, with the "Free choice of hardware" benefit indicating a focus on providing employees with the best tools for their work. This is crucial for efficient creative operations.

• Team Interaction: The hybrid model (up to 2 days remote) allows for focused individual work while still promoting in-person collaboration, team building, and knowledge sharing during office days.

Work Schedule: The role is full-time, with the flexibility to work up to 2 days per week from home. This hybrid arrangement is designed to balance focused design work with in-office collaboration and team integration.

📝 Enhancement Note: Friedrichshain is a trendy and accessible district in Berlin, known for its creative scene and startup ecosystem. The hybrid work model is a key feature, offering a balance that appeals to many professionals seeking flexibility while maintaining team cohesion. The "Job Ticket" further enhances commute convenience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio through the provided link.

• Portfolio Review: Hiring team will assess the portfolio for Webflow proficiency, design aesthetic, UX/UI understanding, and evidence of conversion-focused design and campaign asset creation.

• First Interview: Likely a screening call with HR or a hiring manager to assess cultural fit, motivation, and basic qualifications. Expect questions about your design philosophy and experience.

• Technical/Creative Assessment: This could involve a practical task (e.g., a small design challenge, a Webflow task, or a case study presentation) focusing on specific skills like landing page optimization or campaign creative development.

• Team/Hiring Manager Interview: Deeper dive into your experience, problem-solving approach, and how you'd contribute to the marketing team. Be prepared to discuss your portfolio projects in detail.

• Final Interview: May involve a discussion with senior leadership or a final cultural fit assessment.

Portfolio Review Tips:

• Highlight Webflow Expertise: Ensure projects clearly showcase your capabilities in Webflow, including responsive design and custom interactions.

• Quantify Impact: For landing page and campaign examples, include metrics or specific outcomes (e.g., "Increased conversion rate by X%," "Resulted in Y leads"). This demonstrates an operations mindset.

• Showcase Process: Briefly explain your design process for key projects – from brief to execution and iteration. This helps interviewers understand your problem-solving approach.

• Tailor to Patronus: Emphasize projects that align with Patronus's mission (e.g., user-friendly interfaces, designs that convey trust and care) and target audience (seniors, their families, caregivers).

• Clarity and Conciseness: Organize your portfolio logically and ensure each piece has a clear description.

Challenge Preparation:

• Webflow Proficiency: Brush up on Webflow's features, best practices, and common challenges.

• Conversion Optimization: Review principles of A/B testing, UX/UI for conversion, and effective call-to-actions.

• Campaign Design: Understand how visual design supports marketing objectives for paid ads and CRM.

• Communication: Practice articulating your design choices and their strategic rationale clearly and concisely, especially in German.

📝 Enhancement Note: The emphasis on "performance" and "conversion" in the job description means candidates should prepare to discuss not just the aesthetics of their work, but also the strategic thinking behind it and its measurable business impact. A portfolio that quantifies results will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website and landing page development. Deep expertise is essential.

• Figma: Critical for collaborative design, wireframing, prototyping, and handoff to development.

• Canva: Likely used for quick asset creation, social media graphics, or internal presentations.

• Adobe Photoshop: For advanced image editing, manipulation, and graphic creation.

Analytics & Reporting:

• While not explicitly listed, familiarity with web analytics tools like Google Analytics is highly beneficial for understanding website performance and informing design decisions.

CRM & Automation:

• Understanding how design assets integrate with CRM systems (e.g., for email marketing) and marketing automation platforms is advantageous.

📝 Enhancement Note: Proficiency in Webflow is non-negotiable. The inclusion of Figma and Canva suggests a modern, collaborative design workflow. While specific analytics tools aren't mentioned, an operations-minded designer would naturally leverage data to inform their work, making familiarity with tools like Google Analytics a valuable, albeit not explicitly required, skill.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on achieving measurable results through design, particularly in conversion rates and campaign effectiveness.

• User-Centricity: Designing with the end-user (seniors, their families) in mind to ensure ease of use, trust, and positive experience.

• Innovation & Adaptability: Embracing new tools, trends, and technologies to continually improve design workflows and digital presence, reflecting a startup culture.

• Collaboration & Teamwork: Working effectively within the marketing team and across departments to achieve shared goals.

• Mission-Driven: Contributing to a product that has a genuine positive social impact on the lives of seniors.

Collaboration Style:

• Cross-Functional Integration: The role acts as a bridge between marketing, brand, and product, requiring open communication and collaborative problem-solving.

• Feedback-Driven: Openness to receiving and providing constructive feedback through design reviews, 360-degree feedback, and team discussions.

• Agile Approach: Likely involves iterative design processes and close collaboration with marketing to quickly adapt to campaign needs and performance data.

📝 Enhancement Note: Patronus emphasizes a culture of "Team spirit instead of elbow mentality" and a mission to "develop a product that offers real added value to society." This indicates a collaborative, impact-driven environment where individual contributions are valued within a larger team effort.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also drive measurable business outcomes (conversions, engagement).

• Rapid Iteration in a Startup: Keeping pace with the fast-moving nature of a startup, where design needs can change quickly based on market feedback or new initiatives.

• Target Audience Nuances: Designing for a senior audience requires careful consideration of accessibility, readability, and user trust, which can differ from designing for younger demographics.

• Webflow Limitations/Opportunities: Mastering Webflow while pushing its boundaries to create unique and high-performing experiences.

Learning & Development Opportunities:

• Deep Dive into Webflow: Becoming an expert in advanced Webflow features and best practices.

• CRO & UX Specialization: Developing advanced skills in conversion rate optimization and user experience design, potentially through courses or certifications.

• Digital Campaign Strategy: Gaining a deeper understanding of performance marketing, paid advertising creative best practices, and CRM integration.

• Motion Design/Video Editing: Acquiring or honing skills in video and motion graphics to enhance digital content.

• Career Framework: Leveraging the company's structured career framework for guided professional growth and skill development.

📝 Enhancement Note: The role offers a significant opportunity to develop a hybrid skill set that is highly valuable in modern marketing and operations: blending strong creative design capabilities with a data-driven, performance-oriented approach. This combination is a key differentiator for individuals aiming for leadership roles in GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key design elements that contributed to its success?" (Focus on process, data, and results).

• "How do you approach balancing creative design with the technical constraints and performance goals of a platform like Webflow?" (Assess technical understanding and problem-solving).

• "Walk us through your process for creating visual assets for a digital advertising campaign. How do you ensure they align with brand guidelines and campaign objectives?" (Evaluate campaign creative strategy and execution).

Company & Culture Questions:

• "What interests you about Patronus's mission to make seniors' lives safer and more independent?" (Assess alignment with company values).

• "Describe your ideal team environment. How do you contribute to a collaborative and positive team culture?" (Evaluate cultural fit).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key project types (e.g., Webflow Websites, Landing Page Optimization, Campaign Creatives).

• Storytelling: For each project, clearly state the problem, your solution (design strategy), the tools used, and the outcome (quantified results if possible).

• Webflow Showcase: Be ready to demonstrate specific Webflow features you utilized and explain why.

• Metrics Focus: For conversion-focused projects, be prepared to discuss the metrics and how they were influenced by your design.

• Conciseness: Aim for clear, impactful presentations that respect the interviewer's time, likely delivering this in German.

📝 Enhancement Note: Interviewers will be looking for candidates who can demonstrate not only design skill but also a strategic, operations-minded approach. Be ready to articulate the "why" behind your design choices and connect them to business objectives. The ability to present effectively in German is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your expertise in Webflow, landing page optimization, and digital campaign creatives. Prioritize showcasing quantifiable results where possible.

• Resume Optimization: Tailor your resume to highlight keywords such as "Webflow," "Figma," "conversion optimization," "landing page design," "digital campaign creative," and your German language proficiency. Emphasize achievements and responsibilities relevant to performance-driven design.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work contributes to business goals. Prepare to discuss your portfolio projects in detail and be ready for potential design challenges.

• Company Research: Familiarize yourself with Patronus's product, mission, and target audience. Understand their brand identity and consider how your design philosophy aligns with their values and the healthcare tech industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary ranges and specific interview processes, should be verified directly with the hiring organization before making application decisions.