Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Nationwide Marketing Group LLC

Location: Phoenix, Arizona, United States (Remote US Candidates Welcome)

Job Type: Full Time

Category: Digital Design & Development

Date Posted: April 22, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (with reporting to Phoenix, AZ)

🚀 Role Summary

• Design and develop visually compelling, responsive e-commerce websites on the proprietary OneShop platform, directly impacting independent retailer success.

• Translate complex business requirements into effective, user-friendly digital solutions through strong HTML and CSS coding.

• Create engaging graphic assets for web promotions, banners, and landing pages to enhance member e-commerce performance.

• Collaborate cross-functionally with internal teams and directly with clients to deliver high-quality, on-brand digital experiences.

• Maintain and troubleshoot existing websites, ensuring optimal performance, usability, and alignment with current web standards and best practices.

📝 Enhancement Note: While this role is listed as "Web Designer," the emphasis on e-commerce platforms, client collaboration, and direct impact on member success suggests a strong GTM (Go-To-Market) component. The operations aspect lies in ensuring the digital storefronts of Nationwide's members are efficient, visually appealing, and contribute to their revenue. The role requires a blend of creative design and technical execution essential for GTM digital enablement.

📈 Primary Responsibilities

• Design and hand-code visually compelling e-commerce websites using HTML and CSS, adhering to modern web design principles and best practices.

• Build, maintain, and update e-commerce websites within Nationwide Marketing Group's proprietary OneShop platform, ensuring seamless functionality and user experience.

• Collaborate closely with clients to understand their unique business needs, brand guidelines, and marketing objectives, translating these into effective digital website solutions.

• Partner with internal marketing, sales, and support teams to ensure website designs align with broader GTM strategies and member success initiatives.

• Develop and optimize supporting graphic assets for web, including banners, promotional graphics, and landing pages, to drive engagement and conversions for member retailers.

• Conduct thorough troubleshooting and resolve website issues, ensuring optimal performance, site speed, and overall usability across various devices and browsers.

• Proactively stay current with emerging web design trends, tools, and technologies to continuously improve website quality and member digital presence.

• Ensure all developed websites are fully responsive, mobile-friendly, and adhere to established brand standards and accessibility guidelines.

📝 Enhancement Note: The responsibilities highlight a "client-facing" operational element. The Web Designer is not just building websites but is instrumental in the operational success of Nationwide's independent retailer members by providing them with effective digital storefronts. This involves understanding client needs, translating them into functional designs, and ensuring those designs contribute to revenue generation.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Web Design, Computer Science, or a related field is preferred.

Experience:

• 2-5 years of professional experience in web design and front-end development, with a focus on creating visually appealing and functional websites.

Required Skills:

• Strong proficiency in hand-coding HTML and CSS (vanilla) for semantic and maintainable code.

• Solid foundation in visual and graphic design principles, including layout, typography, color theory, and user interface (UI) design.

• Demonstrated experience building responsive, mobile-friendly websites that adapt seamlessly across devices.

• Proficiency with design tools such as Adobe Photoshop for image editing and asset creation.

• Excellent attention to detail, ensuring clean, error-free code and pixel-perfect design implementation.

• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Skills:

• Experience with e-commerce platforms and their specific design considerations.

• Basic knowledge of JavaScript or jQuery for interactive elements and enhanced functionality.

• Familiarity with Search Engine Optimization (SEO) principles and best practices for web content.

• Understanding of web accessibility standards (WCAG) and implementation.

• Proficiency with Adobe Illustrator for vector graphics creation.

📝 Enhancement Note: The requirement for "hand-coding HTML and CSS (vanilla)" and "strong visual design principles" indicates a need for a designer with a solid technical foundation rather than purely relying on templates or visual builders. The "e-commerce platforms" and "JavaScript/jQuery" preferences point towards a role that requires more than just static page design, but an understanding of functional web applications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of web design projects, with a strong emphasis on e-commerce sites.

• Examples demonstrating proficiency in hand-coded HTML and CSS, highlighting clean code structure and responsiveness.

• Visual case studies that illustrate the design process from concept to final implementation, including problem-solving approaches.

• Evidence of creating engaging graphic assets (banners, landing pages, promotional graphics) for web use.

Process Documentation:

• Ability to document design decisions and client feedback clearly and concisely.

• Experience in outlining the steps taken to troubleshoot and resolve website issues.

• Willingness to contribute to internal documentation on design best practices and platform usage.

📝 Enhancement Note: The explicit mention of a portfolio requirement for "both design and development capabilities" signifies that this is not just a visual design role. Candidates must be prepared to demonstrate their coding skills and their ability to translate designs into functional web pages, particularly within the context of e-commerce operations.

💵 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year This salary range is based on the provided data for a Mid-Level Web Designer in the US market, considering the specified experience level and the cost of living in a major metropolitan area like Phoenix, even for a remote role. It's benchmarked against industry standards for roles requiring both design and front-end coding skills.

📝 Enhancement Note: The salary range is estimated based on the provided salary_raw data. For specific geographical nuances, further research into the Phoenix, AZ market for web design roles with similar responsibilities would be recommended.

Benefits:

• Competitive base pay and potential performance bonus, dependent on role.

• Comprehensive Medical, Dental, and Vision insurance plans with low-cost Employee Only coverage options.

• Employer-Paid Basic Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.

• Employer-Paid Short-Term and Long-Term Disability insurance.

• Access to MetLife supplemental insurance benefit options for additional coverage.

• Matching 401K retirement plan with 100% immediate vesting.

• Generous Open Paid Time Off (PTO) policy to support work-life balance.

• Paid holidays for observance of national holidays.

• Paid Maternity and Paternity leave to support new parents.

• A rewards and recognition platform where employees can earn points and redeem them for merchandise.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week.

• The role is remote, offering flexibility in daily work structure, but requires availability during core business hours for collaboration and client interaction.

📝 Enhancement Note: The extensive benefits package, including matching 401K, comprehensive insurance, and generous PTO, indicates a company that invests in its employees' well-being and long-term financial security, which is attractive to operations professionals seeking stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail Services / Technology Solutions

Company Size: 501-1000 Employees (estimated based on LinkedIn data for Nationwide Marketing Group LLC)

Founded: Information not explicitly provided, but Nationwide Marketing Group has a significant history in the retail support sector.

Team Structure:

• The Web Design team likely operates within a larger digital services or marketing department, supporting the OneShop platform and its member clients.

• Roles would include designers, developers, project managers, and client success managers, fostering a collaborative environment.

Methodology:

• Data-driven approach to website design and optimization, using analytics and member feedback to inform decisions.

• Emphasis on agile development methodologies for iterative website improvements and quick adaptation to market trends.

• Focus on process standardization for website builds and maintenance to ensure efficiency and scalability across a large member base.

• Commitment to continuous learning and adoption of new web technologies to enhance the OneShop platform and member offerings.

Company Website: https://nationwidegroup.org/

📝 Enhancement Note: Nationwide Marketing Group's mission to support independent retailers implies a culture focused on enablement, partnership, and driving tangible business results for their members. This means the operations within the company are geared towards providing scalable, effective tools and services that directly impact client success.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Web Designer

This role is positioned as a key contributor in the digital transformation efforts for independent retailers. The Web Designer will be responsible for executing design and development tasks that directly influence the online presence and sales capabilities of Nationwide's members, contributing to the overall operational efficiency of their digital storefronts.

Reporting Structure:

The Web Designer will likely report to a Digital Design Manager, Web Development Lead, or a Director of Digital Services. They will work closely with project managers and client success representatives to manage project pipelines and client expectations.

Operations Impact:

The Web Designer's work directly impacts the operational success of over 2,000 independent retailers by providing them with high-performing, visually appealing e-commerce websites. Effective website design contributes to increased online visibility, customer engagement, and sales conversions, which are critical operational metrics for retail businesses.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce design, front-end development (e.g., JavaScript frameworks), or UI/UX specialization.

• Senior/Lead Role: Advance to a Senior Web Designer or Web Development Lead position, taking on more complex projects, mentoring junior designers, and contributing to strategic design decisions.

• Cross-Functional Movement: Transition into roles like UI/UX Designer, Front-End Developer, Digital Project Manager, or Client Success Manager within the digital services team.

• Skill Development: Continuous learning opportunities in new web technologies, design trends, and e-commerce best practices through internal training and external resources.

📝 Enhancement Note: The growth path for a Web Designer in an organization focused on providing operational tools to clients often involves moving towards roles that have a greater strategic impact on product development and client success, leveraging their technical and design expertise.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): While the role is remote across the US, the position reports to the Phoenix, AZ branch location. This implies potential for optional in-person collaboration at that office if desired or for specific team events.

Workspace Context:

• Candidates will work from their own remote office setup, requiring a reliable internet connection and a productive work environment.

• Access to necessary design and development software will be provided or supported by the company.

• The remote nature encourages autonomy and self-management, while regular virtual meetings and collaboration tools ensure team connectivity.

Work Schedule:

• Standard 40-hour work week.

• The remote setup offers flexibility in managing daily tasks, but core hours will be established for team synchronization, client meetings, and collaborative sessions.

• This flexibility is beneficial for operations professionals needing to balance personal commitments with work responsibilities.

📝 Enhancement Note: The "Remote US Candidates Welcome" designation combined with reporting to a specific branch indicates a hybrid approach to remote work management, where core operational oversight is maintained from a central point while leveraging a distributed workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Technical Assessment/Portfolio Review: Candidates will be asked to present their portfolio, discussing their design philosophy, technical execution (HTML/CSS), and problem-solving approaches for specific projects. This may include a live coding exercise or a take-home design challenge.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager to evaluate design skills, understanding of e-commerce, client collaboration experience, and alignment with team objectives.

• Team/Cross-Functional Interview: Opportunities to meet with potential team members or stakeholders from client-facing departments to assess collaboration style and communication effectiveness.

• Final Interview/Offer: A final discussion to confirm details and extend an offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects, ideally showcasing e-commerce design, responsive implementation, and creative problem-solving.

• Tell a Story: For each project, clearly articulate the client's challenge, your design process, the technical solutions you employed (HTML/CSS), and the measurable impact or outcome.

• Highlight Technical Skills: Be prepared to discuss your hand-coding approach, your understanding of semantic HTML, CSS best practices, and how you ensured responsiveness.

• Demonstrate Design Principles: Explain your choices regarding layout, color, typography, and user experience, linking them back to client goals.

• Showcase Asset Creation: If applicable, present examples of banners, landing pages, or other graphic assets you designed for web.

Challenge Preparation:

• Design Challenge: If a design challenge is provided, focus on meeting all requirements, demonstrating strong visual hierarchy, clear call-to-actions, and responsive design principles.

• Coding Challenge: For any coding tasks, prioritize clean, well-commented code, adherence to best practices, and efficient solutions. Be ready to explain your code.

• Client Scenario: Prepare to discuss how you would approach a common client request (e.g., updating a promotion, creating a landing page) and communicate your plan effectively.

📝 Enhancement Note: The emphasis on a portfolio showcasing "both design and development capabilities" means candidates must be ready to defend their coding choices and demonstrate a practical understanding of how their designs translate into functional web pages, a key operational requirement for scalable web solutions.

🛠 Tools & Technology Stack

Primary Tools:

• HTML/CSS: Core requirement for front-end development and website structure/styling.

• Adobe Photoshop: Essential for creating and optimizing graphic assets, mockups, and image manipulation.

• Adobe Illustrator: Preferred for creating vector graphics, logos, and scalable assets.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, familiarity with web analytics platforms (e.g., Google Analytics) to understand website performance and user behavior is beneficial.

CRM & Automation:

• Experience with e-commerce platforms (e.g., Shopify, WooCommerce, or custom platforms like OneShop) is highly valued.

• Familiarity with content management systems (CMS) for website updates.

📝 Enhancement Note: The core tools listed (HTML, CSS, Photoshop) are foundational for a web designer. The mention of the "OneShop platform" indicates a proprietary system, so adaptability and willingness to learn a new platform are critical operational requirements.

👥 Team Culture & Values

Operations Values:

• Collaboration: Actively contributing to team projects, sharing knowledge, and supporting colleagues to achieve collective success.

• Client Focus: Prioritizing the success of independent retailers by delivering high-quality, effective digital solutions that drive their business growth.

• Innovation: Embracing new technologies and design trends to continuously improve the OneShop platform and member experiences.

• Integrity & Trust: Upholding professional standards, being reliable, and fostering transparent communication with clients and team members.

• Efficiency: Striving for optimized workflows and clean code to ensure timely delivery and maintainability of websites.

Collaboration Style:

• Open communication and feedback exchange with team members and project managers.

• Willingness to work cross-functionally with marketing, sales, and support teams to integrate design solutions into broader GTM strategies.

• A proactive approach to problem-solving, often involving collaborative brainstorming sessions.

• A culture that encourages continuous learning and sharing of best practices within the design and development community.

📝 Enhancement Note: The company values of collaboration, client focus, and innovation align perfectly with the operational goals of an organization that provides critical digital infrastructure to its members. The Web Designer plays a key role in embodying these values through their daily work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Effectively translating creative ideas into functional designs within the limitations and specific architecture of the OneShop platform.

• Managing Diverse Client Needs: Adapting design approaches to meet the varied brand identities, target audiences, and business goals of over 2,000 independent retailers.

• Keeping Pace with Evolving Web Standards: Continuously updating skills and design approaches to remain current with the latest web technologies, design trends, and SEO best practices.

• Remote Collaboration Dynamics: Maintaining strong communication, team cohesion, and project alignment in a fully remote work environment.

Learning & Development Opportunities:

• Platform Expertise: Deepen proficiency in Nationwide's proprietary OneShop platform, becoming a subject matter expert.

• E-commerce Specialization: Gain in-depth knowledge of e-commerce best practices, conversion rate optimization (CRO), and user journey mapping.

• Front-End Advancement: Develop skills in JavaScript, jQuery, or other front-end technologies to add more dynamic functionality to websites.

• UI/UX Principles: Further training in user interface and user experience design to create even more intuitive and engaging digital experiences.

• Industry Trends: Access to resources, webinars, and potentially conferences related to web design, digital marketing, and the retail industry.

📝 Enhancement Note: The challenges presented for this role are typical for operations-focused design positions within tech-enabled service companies. They require a blend of technical skill, adaptability, and client-centric problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a client's business requirements and translating them into a visually compelling and functional e-commerce website. How do you ensure responsiveness?"

• "Walk me through a challenging web design project from your portfolio. What was the problem, what was your solution, and what was the outcome?"

• "How do you approach troubleshooting a website issue, and how do you balance speed with thoroughness?"

Company & Culture Questions:

• "What interests you about Nationwide Marketing Group's mission to support independent retailers?"

• "How do you envision your role contributing to the success of our member businesses?"

• "Describe your experience working in a remote team environment. What strategies do you use to ensure effective collaboration?"

Portfolio Presentation Strategy:

• Structure Your Presentation: For each project, use a clear narrative: Problem -> Your Solution (Design & Technical Execution) -> Results/Impact.

• Highlight Key Skills: Explicitly point out your use of HTML, CSS, Photoshop, and how you achieved responsiveness and visual appeal.

• Quantify When Possible: If you have data on engagement, conversions, or other metrics from past projects, present it.

• Be Ready for Technical Deep Dives: Prepare to explain your code structure, CSS methodologies, and any JavaScript snippets you might have used.

• Showcase Adaptability: Discuss how you've adapted designs for different client needs or platform constraints.

📝 Enhancement Note: For a role that bridges design and operational support for clients, interviewers will focus on practical application, problem-solving, and the ability to deliver tangible results that impact client revenue.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided ADP Workforcenow link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest e-commerce, responsive design, and HTML/CSS coding examples. Ensure it's easily navigable and visually professional.

• Resume Optimization: Update your resume to clearly showcase your proficiency in HTML, CSS, Photoshop, and any relevant e-commerce platform experience. Quantify achievements where possible, focusing on design impact and project management skills.

• Interview Preparation: Practice articulating your design process, technical skills, and client collaboration approach. Be ready to walk through your portfolio with confidence.

• Company Research: Familiarize yourself with Nationwide Marketing Group's mission, values, and the OneShop platform. Understand how your role contributes to supporting independent retailers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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