UX Strategy Specialist

📍 Job Overview

Job Title: UX Strategy Specialist

Company: Risepoint

Location: US - Remote

Job Type: FULL_TIME

Category: UX/UI Strategy & Optimization

Date Posted: 2026-04-15

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive strategic UX optimization initiatives for paid media landing pages and organic website experiences to enhance user engagement, lead generation, and enrollment growth.

• Collaborate closely with UX designers, content administrators, SEO analysts, and integrated marketing managers to implement user-centered design principles and best practices.

• Develop and maintain UX guidelines and standards to ensure consistency across all digital platforms, contributing to Risepoint's overall digital footprint and performance.

• Analyze digital assets and identify opportunities for optimization, translating insights into actionable recommendations for improving the user experience and driving measurable business outcomes.

📝 Enhancement Note: This role is pivotal in a GTM (Go-To-Market) context, focusing on how user experience directly impacts conversion rates and revenue generation for online degree programs. The emphasis on "high-ROI, workforce-focused online degree programs" indicates a strong connection to revenue generation and strategic business growth.

📈 Primary Responsibilities

• Develop comprehensive UX strategies that align with Risepoint's business objectives and enhance user experience across all digital assets, including paid media landing pages and organic website content.

• Collaborate with product managers, UX designers, and developers to integrate UX best practices into project plans, ensuring a user-centered approach to web development and optimization.

• Contribute to defining and enforcing UX guidelines and standards, ensuring consistency and adherence to user-centered design principles across all digital platforms.

• Translate user insights and data analytics into actionable recommendations for optimizing the user experience, improving conversion rates, and increasing lead generation.

• Work closely with UX Design, Content Administration, Copywriting, and SEO teams to optimize existing site templates and create new web templates that enhance user experience and content engagement based on testing and optimization learnings.

• Provide strategic support and assistance to other UX Strategy team members and the Senior UX Strategy Manager on optimization and launch projects, ensuring timely and effective execution.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, tactical execution, and cross-functional collaboration, which are core components of effective Revenue Operations and Go-To-Market (GTM) strategy. The focus on "high-ROI," "lead gen," and "enrollments" directly ties UX efforts to business outcomes.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Psychology, Human-Computer Interaction, Communications, Marketing, or a related field.

Experience: Minimum of 2-3 years of experience in UX strategy, UX design, or closely related roles with a proven track record in improving UX, engagement, lead generation, and conversion rates.

Required Skills:

• Deep understanding of UX/CRO (Conversion Rate Optimization) best practices and demonstrated success in improving user experience, engagement metrics, lead generation volume, and conversion rates.

• Proficiency in working with analytics platforms such as Adobe Analytics, Google Analytics, or similar tools to derive actionable user behavior insights.

• Experience with digital content management tools and platforms, including CMS (Content Management Systems) and CRM (Customer Relationship Management) systems.

• Familiarity with specific CMS platforms like WordPress and Drupal.

• Strong strategic planning capabilities with the ability to develop and execute UX strategies aligned with business goals.

• Excellent cross-functional collaboration skills, with the ability to work effectively with diverse teams.

Preferred Skills:

• Excellent written and verbal communication skills, enabling clear articulation of strategies and insights to various stakeholders.

• Ability to manage personal schedule and projects effectively while adhering to multiple deadlines.

• Strong quantitative skills and analytical abilities to interpret complex data sets and derive meaningful conclusions.

📝 Enhancement Note: The requirement for proficiency in analytics platforms (Adobe Analytics, Google Analytics) and CMS/CRM systems (WordPress, Drupal) is critical for this role. These are common tools within Revenue Operations and Marketing Operations for tracking and optimizing customer journeys and conversion funnels. The emphasis on "lead gen" and "conversion" further aligns this role with GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 impactful case studies demonstrating successful UX/CRO initiatives.

• Each case study should detail the specific problem or opportunity, the strategic approach taken, the UX/design solutions implemented, and the measurable outcomes achieved (e.g., increased conversion rates, improved engagement, higher lead quality).

• Highlight experience in optimizing digital assets such as landing pages, website sections, or user flows that directly contributed to lead generation or enrollment growth in an educational context.

• Include examples of how data analytics and user research were leveraged to inform strategic decisions and drive optimization efforts.

Process Documentation:

• Document the process for conducting user research and competitive analysis to identify UX optimization opportunities.

• Outline methodologies for A/B testing and multivariate testing of website elements and landing pages to validate hypotheses and measure impact.

• Detail the workflow for collaborating with design, content, and development teams to implement UX changes from ideation to launch.

• Describe how to track and report on key UX performance metrics (e.g., conversion rates, bounce rates, time on page, lead volume) and their impact on business objectives.

📝 Enhancement Note: A strong portfolio is crucial for UX Strategy roles, particularly in a GTM context. It serves as tangible evidence of the candidate's ability to drive measurable results through strategic optimization, a key expectation for operations professionals. The focus on "measurable outcomes" and "ROI" is paramount.

💵 Compensation & Benefits

Salary Range: $70,000 - $95,000 annually (USD) This estimated range is based on industry benchmarks for a Mid-Level UX Strategy Specialist in a remote US-based role, considering the required 2-3 years of experience and the specific responsibilities outlined. Actual compensation may vary based on candidate qualifications, experience, and location within the US.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement plan with company match.

• Generous paid time off (PTO) and paid holidays.

• Professional development opportunities, including access to training, conferences, and certifications relevant to UX strategy and digital optimization.

• Flexible work environment with remote-only status.

• Potential for performance-based bonuses tied to key business outcomes.

Working Hours: Full-time, typically 40 hours per week. Flexibility may be offered to accommodate different time zones within the US and project-specific demands, with an expectation of responsiveness during core business hours.

📝 Enhancement Note: The estimated salary range is derived from current market data for UX Strategy Specialists with 2-5 years of experience in the US, considering the remote nature of the role. Benefits are typical for full-time employees in the tech/education tech sector, with an emphasis on professional development relevant to the role's growth potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech)

Company Size: 50-200 employees (estimated based on typical Workday job postings for mid-sized companies)

Founded: Information not provided, but the company's focus on supporting universities suggests established partnerships and a mature operational model.

Team Structure:

• The UX/UI Team is described as diverse, comprising technical, creative, and strategic subject matter experts.

• This role will report directly to the Senior UX Strategy Manager.

• Close collaboration is expected with UX Designers, Content Administrators, SEO Analysts, Integrated Marketing Managers, Product Managers, and Developers.

Methodology:

• Data-driven optimization and user-centered design are core methodologies.

• Emphasis on cross-functional collaboration to integrate UX best practices into project plans and digital asset development.

• Focus on continuous improvement through A/B testing, analytics review, and strategic planning to achieve high-ROI outcomes.

• A collaborative approach to problem-solving, encouraging team members to ask questions and share insights.

Company Website: https://www.risepoint.com/

📝 Enhancement Note: Risepoint's focus on "high-ROI, workforce-focused online degree programs" indicates a results-oriented culture where operational efficiency and strategic impact are highly valued. The EdTech industry is dynamic, requiring adaptability and a data-driven approach, which aligns well with operations professionals.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is positioned for an individual contributor with a solid foundation in UX strategy and a desire to deepen their expertise in driving business outcomes through digital optimization. It requires independent work but also significant collaboration.

Reporting Structure: The UX Strategy Specialist reports to the Senior UX Strategy Manager, providing a clear line of mentorship and oversight. This structure allows for guidance on complex strategic initiatives and career development.

Operations Impact: This role has a direct impact on Risepoint's revenue generation by optimizing digital experiences that drive student engagement, lead acquisition, and ultimately, enrollment in university programs. Success in this role contributes directly to the growth and success of partner universities and Risepoint's business objectives.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in specific areas of UX strategy, such as conversion rate optimization for educational products or user journey mapping for adult learners.

• Leadership Potential: With demonstrated success and experience, potential to move into a Senior UX Strategy Specialist role or a management position within the UX/UI team or a related GTM operations function.

• Skill Development: Continuous learning opportunities through working on diverse projects, collaborating with various teams, and potentially through company-sponsored training and certifications in UX, analytics, and digital marketing.

• Cross-functional Advancement: Potential to transition into roles within Integrated Marketing, Product Management, or broader GTM operations roles based on skill development and demonstrated impact.

📝 Enhancement Note: The growth trajectory for this role emphasizes progression within the UX/UI domain or a pivot into broader GTM operations, leveraging the data analysis and strategic optimization skills acquired. This is a common path for operations professionals seeking to expand their impact.

🌐 Work Environment

Office Type: Fully Remote. This role operates exclusively in a remote capacity, offering flexibility and the ability to work from anywhere within the United States.

Office Location(s): United States (Remote). There are no physical office requirements for this position.

Workspace Context:

• The work environment is designed for collaboration and productivity within a distributed team.

• Expect to utilize a range of digital collaboration tools (e.g., Slack, Zoom, project management software) to connect with colleagues and manage projects.

• Access to company-provided or standard industry software for UX design, analytics, and content management is expected.

• The remote setup fosters autonomy and requires strong self-management skills, with opportunities for virtual team building and engagement.

Work Schedule: Standard full-time hours (approximately 40 hours per week). While remote, maintaining consistent availability during core US business hours is important for effective collaboration with teams across different time zones.

📝 Enhancement Note: A fully remote environment requires robust communication protocols and a strong sense of accountability. For operations roles, this often means leveraging asynchronous communication effectively and being proactive in sharing updates and seeking clarification.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

• Technical/Skills Assessment: This may involve a portfolio review, a take-home assignment, or a live exercise focused on UX strategy, problem-solving, and data analysis. Candidates will be expected to articulate their thought process and strategic rationale.

• Manager/Team Interviews: Deeper dives into experience, collaboration style, and strategic thinking with the Senior UX Strategy Manager and potentially other team members. Questions will likely focus on past projects, challenges, and how candidates approach optimization.

• Final Interview: Potentially with a senior leader, focusing on overall fit, long-term career aspirations, and strategic alignment with Risepoint's mission.

Portfolio Review Tips:

• Curate Effectively: Select 2-3 of your strongest case studies that directly demonstrate your ability to drive measurable improvements in UX, engagement, and conversions, ideally within an education or related service industry.

• Quantify Impact: For each case study, clearly articulate the business problem, your role, the strategies and solutions implemented, and most importantly, the quantifiable results (e.g., "% increase in conversion rate," "% decrease in bounce rate," "X number of leads generated"). Use data visualization where appropriate.

• Showcase Process: Explain your methodology, including how you used data analytics (e.g., Adobe Analytics, Google Analytics), user research, and A/B testing to inform your strategies and validate your solutions.

• Tailor to Risepoint: Briefly explain how your experience and approach align with Risepoint's mission to support universities in growing their online degree programs and increasing access to education.

Challenge Preparation:

• Be prepared to discuss your approach to optimizing landing pages for lead generation and enrollment.

• Practice articulating how you would analyze user behavior data to identify pain points and opportunities.

• Familiarize yourself with Risepoint's website and its partner universities to understand their digital presence and potential areas for UX improvement.

• Prepare to discuss your experience with CMS platforms like WordPress and Drupal, and how you've used them for optimization.

📝 Enhancement Note: The emphasis on a portfolio review and potential take-home assignment is common for UX-focused roles. For operations candidates, this means preparing to demonstrate not just tactical execution but also strategic thinking and the ability to connect actions to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Analytics Platforms: Adobe Analytics, Google Analytics (or similar) for tracking user behavior, conversion funnels, and performance metrics.

• CMS: WordPress, Drupal (or similar) for content management, template optimization, and website updates.

• UX/Design Tools: While not explicitly stated as a design role, familiarity with tools like Figma, Sketch, or Adobe Creative Suite may be beneficial for understanding design outputs and collaborating with designers.

• Collaboration Tools: Slack, Zoom, Microsoft Teams, or similar for team communication and virtual meetings.

• Project Management Tools: Tools like Asana, Jira, Trello, or Monday.com for managing projects, tasks, and team workflows.

Analytics & Reporting:

• Deep proficiency in extracting insights from analytics platforms to inform UX strategy and optimization efforts.

CRM & Automation:

• Understanding of CRM systems (e.g., Salesforce, HubSpot) and how UX impacts lead management and customer journeys.

• Familiarity with marketing automation platforms may be beneficial for understanding the full lead-to-enrollment funnel.

📝 Enhancement Note: Proficiency in these tools is essential for any operations role focused on data analysis and process optimization. The ability to leverage analytics and CMS platforms to drive measurable improvements is a key performance indicator for this position.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the end-user (students, potential students) to create intuitive and effective digital experiences.

• Data-Driven Decision Making: Relying on analytics and performance metrics to inform strategic decisions, validate hypotheses, and measure the impact of optimizations.

• Collaboration & Transparency: Working effectively with cross-functional teams, sharing insights openly, and fostering a transparent work environment.

• Continuous Improvement: A proactive approach to identifying opportunities for optimization and a willingness to experiment and iterate to achieve better outcomes.

• Results Orientation: A focus on achieving tangible business results, such as increased engagement, lead generation, and enrollment growth, that directly contribute to Risepoint's mission.

Collaboration Style:

• Highly collaborative, with frequent interaction across UX Design, Content Administration, SEO, Marketing, and Development teams.

• Emphasis on cross-functional problem-solving and shared ownership of digital experience performance.

• Open to feedback and constructive criticism to refine strategies and improve outcomes.

• Expectation of clear communication and proactive engagement with stakeholders to ensure alignment on UX strategies and implementation.

📝 Enhancement Note: The stated values of user-centricity, data-driven decision-making, and continuous improvement are hallmarks of strong operations teams. Understanding these values will help candidates tailor their applications and interview responses.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Navigating the diverse needs and priorities of various internal teams (marketing, product, development) and external partners (universities) to ensure UX strategies are aligned and impactful.

• Data Interpretation Complexity: Synthesizing complex user behavior data from multiple sources to derive clear, actionable insights that drive significant optimization.

• Rapidly Evolving EdTech Landscape: Staying abreast of new UX trends, digital marketing strategies, and educational technology advancements to maintain a competitive edge.

• Remote Collaboration Dynamics: Ensuring effective communication, alignment, and team cohesion within a fully remote work environment.

Learning & Development Opportunities:

• Advanced Analytics Training: Opportunities to deepen expertise in advanced analytics techniques, A/B testing methodologies, and user behavior analysis.

• UX Strategy Specialization: Pursuing certifications or specialized training in areas like conversion rate optimization, user research, or UX leadership.

• Industry Exposure: Engaging with industry conferences, webinars, and professional networks within EdTech and UX strategy to stay current with best practices and emerging trends.

• Mentorship: Learning from experienced professionals within the UX/UI team and across Risepoint, gaining insights into strategic decision-making and career development.

📝 Enhancement Note: Identifying potential challenges and growth opportunities demonstrates foresight and a proactive approach, which are highly valued in operations roles. Framing these as learning opportunities aligns with a growth mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX strategy to significantly improve lead generation or conversion rates. What was your process, and what were the measurable results?" (Focus on demonstrating your strategic thinking, data analysis, and impact.)

• "How do you approach balancing user needs with business objectives when developing UX strategies for digital assets?" (Highlight your ability to find optimal solutions that serve both users and the company's goals.)

Company & Culture Questions:

• "What interests you most about Risepoint's mission and our work in education technology?" (Showcase your understanding of the company's purpose and how you connect with it.)

• "How do you contribute to a collaborative and data-driven team environment, especially in a remote setting?" (Provide specific examples of your teamwork and data utilization.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your strategic approach, the solutions implemented, and the quantifiable results. Use a "STAR" (Situation, Task, Action, Result) or similar method.

• Highlight Data & Analytics: Emphasize how you used data from tools like Google Analytics or Adobe Analytics to inform your decisions and measure success. Show the data that supports your claims.

• Focus on Impact: Clearly connect your UX strategies to business outcomes such as increased lead volume, higher conversion rates, improved user engagement, or enhanced enrollment numbers.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, testing methodologies, and challenges encountered during your projects.

📝 Enhancement Note: Preparing specific examples that showcase strategic thinking, data analysis, and quantifiable results will be crucial for this interview process. Aligning your responses with Risepoint's mission and the values of collaboration and data-driven decision-making will strengthen your candidacy.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link: https://risepoint.wd503.myworkdayjobs.com/Risepoint/job/US---Remote/UX-Strategy-Specialist_JR101191-1

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in this job description, such as UX strategy, CRO, user-centered design, data analytics (Adobe Analytics, Google Analytics), CMS (WordPress, Drupal), and lead generation/conversion optimization. Quantify your achievements whenever possible.

• Prepare Your Portfolio: Select and polish your strongest 2-3 UX strategy case studies. Ensure they clearly demonstrate your process, strategic thinking, and quantifiable impact on key business metrics. Be ready to present and discuss these in detail.

• Research Risepoint: Familiarize yourself with Risepoint's mission, its services for universities, and its target audience. Understand how UX strategy contributes to their business model of growing online degree programs.

• Practice Interview Responses: Prepare answers to common interview questions related to UX strategy, problem-solving, data analysis, and cross-functional collaboration, using examples from your experience and portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.