Lead UX Designer - Marvel Strike Force

📍 Job Overview

Job Title: Lead UX Designer - Marvel Strike Force

Company: Scopely

Location: United States / Canada

Job Type: Full-Time

Category: User Experience (UX) Design / Game Design Operations

Date Posted: 2026-04-24

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end user experience (UX) design process for major features and products within Marvel Strike Force, a leading mobile RPG.

• Drive product strategy and player engagement through user-centered design methodologies, research, and data-driven insights.

• Manage, mentor, and lead a team of UX designers, fostering a culture of design excellence and innovation within the operations framework.

• Define and implement UX team processes, standards, and design systems to ensure consistency and high-quality delivery across the product lifecycle.

• Collaborate closely with cross-functional teams, including product management, engineering, and art, to translate business goals into exceptional player experiences.

📝 Enhancement Note: While the primary focus is on UX Design, the "Lead" aspect and emphasis on process/standards imply a strong operational component, managing design workflows and team efficiency. This role bridges creative design with operational execution for a live-service game.

📈 Primary Responsibilities

• Spearhead the entire UX design lifecycle for significant product initiatives, from initial user research and concept development through to high-fidelity mockups, prototyping, and user validation.

• Act as an individual contributor, delivering high-quality design solutions and setting a benchmark for the design team.

• Develop and champion UX strategies that directly support business objectives and meet the evolving needs of the player base.

• Provide mentorship and guidance to a team of in-house and external UX designers, fostering their professional growth and ensuring design quality.

• Establish and refine the UX team’s operational processes, methodologies, and workflows, ensuring seamless integration with broader development pipelines.

• Create and maintain comprehensive design systems, style guides, and UX best practices to ensure visual and interactive consistency across the game.

• Influence the overall product vision and contribute to the advancement of the UX discipline within Scopely through thought leadership and innovative design approaches.

• Conduct and leverage user research to gather critical player insights and translate them into actionable design improvements and feature enhancements.

• Design and optimize user interfaces and interactions for mobile platforms, with a specific focus on the nuances of RPG and Hero Collector genres.

📝 Enhancement Note: The responsibilities emphasize not just individual design contribution but also the operational management of a design team and its processes, aligning with the "Lead" title and the need for scalable, consistent design output in a live-service environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UX design, with a significant portion dedicated to leading design initiatives and teams within the mobile gaming or interactive entertainment sectors.

Required Skills:

• Extensive experience in User Experience (UX) design with a robust portfolio showcasing complex, user-centered design solutions for digital products.

• Proven track record of successfully leading and managing design teams, including mentorship and performance oversight.

• Mastery of industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, Axure RP) and advanced techniques.

• Deep understanding and practical application of user research methodologies (e.g., usability testing, user interviews, surveys, persona development) and the ability to translate insights into actionable design improvements.

• Demonstrated experience in designing for mobile platforms (iOS and Android), understanding their unique constraints and opportunities.

• Strong leadership, communication, presentation, and interpersonal skills essential for effective cross-functional collaboration and stakeholder management.

• Ability to thrive in a fast-paced, agile development environment, managing multiple priorities and adapting to shifting project requirements.

Preferred Skills:

• Direct experience working within the live-service game industry, understanding the unique demands of ongoing content updates and player retention strategies.

• Experience working within an Agile development environment, contributing to sprint planning, backlog refinement, and iterative design processes.

• A genuine passion for Marvel and its characters, demonstrating an understanding of the IP's appeal and player expectations.

• Familiarity with game design principles, mechanics, and player psychology within the RPG genre.

📝 Enhancement Note: The emphasis on a portfolio, leadership, and specific tools is standard for lead roles. The preference for live-service and Agile experience highlights the operational demands of a continuously updated mobile game.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end UX design process for at least 3-5 complex projects, preferably within mobile gaming or similar interactive entertainment.

• Case studies that clearly articulate the problem statement, research methodology, design decisions, iterative process, and quantifiable outcomes or learnings.

• Evidence of leading design initiatives, including team collaboration, process definition, and stakeholder management.

• Examples of how user research insights were integrated into the design process and led to tangible improvements.

• Demonstrations of proficiency in mobile UX patterns, user-centered design principles, and the creation of intuitive user flows and interfaces.

Process Documentation:

• Candidates should be prepared to discuss their approach to defining and documenting design processes, including workflow optimization and team standardization.

• Examples of how they have established or improved design operations, such as intake processes, feedback loops, and QA procedures, will be highly valued.

• The ability to articulate how they would integrate the UX team’s processes with broader agile development methodologies and product management workflows is crucial.

📝 Enhancement Note: For a Lead UX Designer role, the portfolio is critical. It needs to showcase not only design craft but also leadership, process management, and the ability to drive operational efficiency within a design team, especially for a live-service product.

💵 Compensation & Benefits

Salary Range:

• United States & Canada: $169,600 - $253,000 USD annually.

• Rationale: This range is based on the provided pay transparency information for CA, CO, NJ, NY, and WA, and is considered competitive for a Lead UX Designer role with significant leadership responsibilities in major markets like the US and Canada. The range accounts for the experience level (5-10 years) and the specialized nature of game design operations.

Benefits:

• Comprehensive healthcare benefits package.

• Retirement savings plan (e.g., 401k or equivalent).

• Pet insurance for furry family members.

• Paid holidays and dedicated "Scopely free days" for employee well-being.

• Unlimited paid time off (PTO) to encourage work-life balance.

• Potential for equity participation in the company.

Working Hours:

• Standard full-time work week, typically around 40 hours.

• Flexibility is expected and often required in a live-service game development environment, with potential for occasional extended hours during critical release phases or project deadlines. Remote work offers flexibility in managing personal schedules around core collaboration hours.

📝 Enhancement Note: The salary range is directly pulled from the provided text. The benefits listed are also explicitly mentioned. The working hours are inferred based on standard full-time expectations and the nature of the game industry, with an acknowledgement of potential for overtime.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Mobile Gaming / Software Development. Scopely operates within a highly dynamic and competitive sector, focused on developing, publishing, and live-operating mobile games. The company has a strong track record of building and scaling successful titles, leveraging data and player insights to drive growth.

Company Size: Scopely is a large, global organization with thousands of employees worldwide, indicating a robust infrastructure, established processes, and opportunities for cross-functional collaboration across various departments and regions.

Founded: Founded in 2011, Scopely has a mature history in the gaming industry, evolving from a startup to a leading global player. This history suggests a culture that balances innovation with established best practices and a deep understanding of the market.

Team Structure:

• The UX team for Marvel Strike Force likely consists of several designers specializing in different areas (e.g., UI, systems, monetization, player progression), reporting to this Lead UX Designer.

• This Lead role will report to a Director or VP of Product/Design, overseeing the UX vision and operational execution for the game.

Methodology:

• Data-Driven Design: Emphasis on using player data, analytics, and A/B testing to inform design decisions and measure impact.

• Agile Development: Integration into agile sprints, with iterative design, development, and feedback cycles.

• User-Centered Design: A core philosophy driving all design efforts, ensuring player needs and experiences are prioritized.

• Systems Thinking: Given the RPG nature of Marvel Strike Force, a strong focus on designing interconnected game systems and player progression loops.

Company Website: https://www.scopely.com/

📝 Enhancement Note: The company description provides significant context. The industry and size inform the operational complexity, while the founding date suggests maturity. The team structure and methodology are inferred based on the role and industry standards for live-service games.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead-level position, signifying a senior individual contributor with significant management and strategic responsibilities. It represents a transition point from primarily executing design tasks to overseeing design operations, mentoring junior talent, and influencing product direction. The role demands not only strong design craft but also leadership in process definition and team management.

Reporting Structure: The Lead UX Designer will likely report to a Director of Design or Head of Product for Marvel Strike Force. They will manage a team of UX/UI designers and collaborate extensively with Product Managers, Game Designers, Engineers, and Data Analysts.

Operations Impact: The Lead UX Designer's primary impact is on player engagement, retention, and monetization through the creation of intuitive, compelling, and satisfying user experiences. By leading the design team and optimizing design processes, they directly influence the efficiency and quality of product development, thereby contributing to the game's overall business success and revenue generation.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director-level role, overseeing UX for multiple titles or a larger portfolio.

• Specialization: Deepen expertise in specific areas such as game systems design, player progression, or monetization UX.

• Strategic Influence: Become a key voice in product strategy, contributing to long-term game vision and roadmap planning.

• Cross-Disciplinary Learning: Opportunities to learn more about game design, product management, and data analytics through close collaboration.

• Process Improvement Leadership: Take on broader responsibilities for improving design operations and workflows across the studio.

📝 Enhancement Note: The analysis of career level, reporting structure, impact, and growth opportunities is based on the "Lead" title, the company context, and typical career paths in the gaming industry, emphasizing the operational aspects of managing a design function.

🌐 Work Environment

Office Type: Fully Remote. This role operates in a distributed work environment, requiring strong self-discipline, asynchronous communication skills, and proactive engagement.

Office Location(s): While fully remote, the position is open to candidates located in the United States and Canada. This suggests the company has legal entities and operational support in these regions, and potentially core teams are distributed across various time zones within North America.

Workspace Context:

• Collaborative Environment: Despite being remote, the team utilizes various digital tools to foster collaboration, including video conferencing, instant messaging, and shared design platforms. Regular virtual meetings and design critiques are essential.

• Tools & Technology: Access to and proficiency with standard remote work tools, design software (Figma, Sketch, etc.), project management software (Jira, Asana), and communication platforms (Slack, Teams) are expected.

• Team Interaction: Opportunities for interaction will primarily be through scheduled virtual meetings, design reviews, and informal digital check-ins. Building strong working relationships remotely is key.

Work Schedule: The role is full-time, with core hours expected to overlap with team members in North American time zones to facilitate synchronous collaboration. Flexibility exists within the remote setup, but responsiveness during business hours is crucial for efficient operations and timely feedback.

📝 Enhancement Note: The "Fully Remote" status is directly stated. The mention of US/Canada locations implies a need to consider time zone coordination for operational effectiveness. The workspace context is inferred based on the remote nature and the demands of collaborative design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest in the role and Scopely.

• Portfolio Review & Design Challenge: A deep dive into the candidate's portfolio, focusing on process, problem-solving, and leadership. This may be followed by a take-home design challenge or an in-person/virtual design exercise relevant to Marvel Strike Force.

• Team/Stakeholder Interviews: Meetings with key team members (Product Managers, Game Designers, other Designers, Engineers) to evaluate collaboration skills, technical understanding, and strategic thinking.

• Leadership Interview: A final discussion with senior leadership (e.g., Director of Design, VP) to assess leadership potential, strategic vision, and cultural alignment.

Portfolio Review Tips:

• Showcase Leadership: Highlight projects where you led the design process, mentored others, or defined team processes.

• Emphasize Process: Clearly articulate your UX methodology, research techniques, and how you iterated based on feedback and data.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion, reduced churn).

• Tailor to Mobile & Games: Focus on examples relevant to mobile platforms and, ideally, game design or live-service products.

• Tell a Story: Structure your case studies to tell a compelling narrative about the problem, your solution, and the results.

Challenge Preparation:

• Understand the Game: Familiarize yourself deeply with Marvel Strike Force's current UI, core mechanics, player progression, and monetization strategies.

• Identify Areas for Improvement: Think critically about potential UX pain points or opportunities for enhancement within the game.

• Focus on Process & Rationale: For any design challenge, clearly explain your thought process, research assumptions, and design decisions.

• Consider Live-Service Dynamics: Be prepared to discuss how your proposed changes would integrate into a live-service environment, considering player retention and ongoing updates.

📝 Enhancement Note: The interview process and portfolio review tips are tailored for a Lead UX role in the gaming industry, emphasizing leadership, process, and game-specific considerations. The challenge preparation focuses on practical application to the specific game.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable for collaborative, modern workflows), Sketch, Adobe Creative Suite (Photoshop, Illustrator), Axure RP, InVision.

• User Research Platforms: UserTesting.com, Lookback, Maze, or internal tools for remote usability testing and feedback collection.

• Project Management: Jira, Confluence, Asana, Trello for workflow tracking, backlog management, and documentation.

Analytics & Reporting:

• Game Analytics Platforms: In-house tools or industry-standard platforms like GameAnalytics, DeltaDNA, Firebase Analytics, or similar for tracking player behavior, engagement metrics, and feature usage.

• Data Visualization Tools: Tableau, Power BI, or internal dashboards for presenting analytical findings and design impact.

CRM & Automation:

• While less direct for UX, understanding how CRM data might inform player segmentation or how automation impacts player communication can be beneficial.

📝 Enhancement Note: This section is populated with industry-standard tools for UX design, game development, and analytics, reflecting the expected technology stack for a role of this nature in a company like Scopely.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A fundamental value that ensures all design and operational decisions are made with the player experience at the forefront.

• Data-Informed Decisions: A commitment to using data and analytics to validate hypotheses, measure impact, and guide strategic choices in design and product development.

• Collaboration & Transparency: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are encouraged and valued.

• Innovation & Iteration: A culture that embraces experimentation, learning from failures, and continuously improving products and processes.

• Excellence & Quality: A drive to deliver high-quality, polished experiences that meet player expectations and contribute to the game's long-term success.

Collaboration Style:

• Cross-Functional Integration: The UX team operates as an integral part of the product development lifecycle, working hand-in-hand with game designers, product managers, engineers, and artists.

• Agile & Iterative: Collaboration is typically conducted within an agile framework, involving regular stand-ups, sprint planning, design reviews, and retrospectives to ensure continuous alignment and efficiency.

• Feedback-Driven: An open culture of providing and receiving constructive feedback is essential for refining designs and optimizing processes.

📝 Enhancement Note: These values and collaboration styles are inferred based on Scopely's description of its culture and the operational requirements of a live-service game development team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Business Goals: Effectively translating player desires and feedback into features that also drive business objectives (e.g., monetization, retention).

• Managing Remote Design Operations: Ensuring seamless collaboration, process adherence, and high-quality output from a distributed team across different time zones.

• Evolving Player Expectations: Keeping pace with the rapidly changing landscape of mobile gaming and player demands in a competitive market.

• Maintaining Design Consistency: Ensuring a cohesive and high-quality user experience across a complex game with numerous features and ongoing updates.

• Influencing Product Strategy: Effectively advocating for UX-driven product decisions and integrating them into the broader product roadmap.

Learning & Development Opportunities:

• Advanced UX Methodologies: Opportunities to explore and implement cutting-edge UX research and design techniques specific to gaming.

• Leadership and Management Training: Formal or informal training to enhance team leadership, mentorship, and operational management skills.

• Game Design Acumen: Deepening understanding of game mechanics, player psychology, and live-service operations through close collaboration.

• Industry Conferences & Workshops: Potential to attend relevant industry events (e.g., GDC) to stay abreast of trends and network.

• Mentorship: Access to senior design leaders within Scopely for guidance and career development.

📝 Enhancement Note: Challenges and growth opportunities are derived from the nature of the role, the industry, and the company's operational context, focusing on aspects relevant to a lead position in a live-service game environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define or refine UX processes for a team. What was your approach, and what were the results?" (Focus on operationalizing design)

• "How do you balance player needs with business objectives like monetization or retention in a live-service game?" (Demonstrate strategic alignment)

• "Walk us through a complex UX challenge you led. What was the problem, your process, the trade-offs you made, and the outcome?" (Showcase problem-solving and leadership)

Company & Culture Questions:

• "What excites you about Marvel Strike Force and Scopely specifically?" (Research the game and company values)

• "How do you approach collaboration with Product Managers and Engineers, especially in an agile environment?" (Demonstrate teamwork and communication)

Portfolio Presentation Strategy:

• Structure Your Case Studies: Use a clear narrative: Problem -> Research -> Solution -> Results/Learnings.

• Highlight Your Role: Clearly delineate your contributions, especially when discussing team projects or leadership responsibilities.

• Emphasize Process & Rationale: Explain why you made certain design decisions, referencing research and strategic goals.

• Showcase Leadership & Mentorship: Point out instances where you guided junior designers or influenced team direction.

• Be Prepared for Deep Dives: Expect questions about specific design choices, tool usage, and how you handled challenges.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Lead UX Designer role, emphasizing leadership, process management, game-specific considerations, and remote work effectiveness.

📌 Application Steps

To apply for this Lead UX Designer position:

• Submit your application through the official Scopely careers portal via the provided Greenhouse link.

• Operations Portfolio Customization: Curate your portfolio to prominently feature examples of leadership in UX design, process definition, and successful collaboration within cross-functional teams. Prioritize case studies demonstrating impact on player engagement or retention for mobile/game products.

• Resume Optimization: Ensure your resume clearly highlights your years of experience, leadership roles, and specific achievements in UX design, particularly within the mobile gaming or live-service sectors. Use keywords like "UX Strategy," "Design Leadership," "Process Improvement," "User Research," and "Mobile UX."

• Interview Preparation: Practice articulating your design process, leadership philosophy, and approach to managing remote teams. Prepare specific examples that showcase your ability to solve complex UX problems and drive product strategy.

• Company Research: Thoroughly research Scopely, Marvel Strike Force, and their position in the mobile gaming market. Understand their recent game updates, player community sentiment, and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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