UX Designer (Freelance / Project Based)

📍 Job Overview

Job Title: UX Designer (Freelance / Project Based) Company: Wizikey Location: Gurugram, Haryana, India Job Type: Contract Category: User Experience (UX) / Product Design Date Posted: 2025-10-03 Experience Level: Mid-Level (2-5 years) Remote Status: Remote OK

🚀 Role Summary

• Drive significant improvements in product adoption and user engagement through strategic UX/UI redesign of the post-login dashboard.
• Conduct comprehensive UX audits to identify areas for enhancement and provide data-driven, actionable recommendations.
• Optimize the entire user journey within the SaaS platform to ensure an intuitive, user-friendly, and efficient experience.
• Collaborate closely with product and engineering teams to translate user needs and business goals into compelling design solutions.
• Contribute to the evolution of Wizikey's user experience, aligning with its AI-driven marketing and communications software offerings.

📝 Enhancement Note: This role is identified as freelance/project-based, indicating a need for independent work and deliverable-focused execution. The focus on a "post-login dashboard experience" suggests a need for expertise in designing complex, data-rich interfaces for existing users, rather than initial user acquisition.

📈 Primary Responsibilities

• Conduct thorough UX audits of the existing post-login dashboard, identifying pain points, usability issues, and opportunities for improvement.
• Develop and present actionable recommendations based on UX audit findings to stakeholders.
• Lead the redesign of the dashboard interface, focusing on intuitive navigation, clear information architecture, and a modern, user-friendly aesthetic.
• Map and optimize user journeys within the platform to enhance task completion rates, feature discoverability, and overall user satisfaction.
• Create wireframes, mockups, prototypes, and user flow diagrams to effectively communicate design concepts and solutions.
• Collaborate with product managers to define user requirements and translate them into effective design specifications.
• Work closely with front-end developers to ensure accurate implementation of designs, providing necessary assets and guidance.
• Participate in user testing and gather feedback to iterate on designs and validate solutions.
• Stay abreast of the latest UX/UI design trends, best practices, and technologies, particularly within the SaaS and AI/MarTech domains.
• Contribute to the development and maintenance of design systems or style guides to ensure consistency across the product.

📝 Enhancement Note: The responsibilities emphasize a blend of analytical (UX audit) and creative (redesign) tasks, with a strong emphasis on measurable outcomes like "higher product adoption" and "engagement." This suggests the need for a designer who can not only create aesthetically pleasing interfaces but also demonstrate a strategic understanding of user behavior and business objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience in UX/UI design, with a strong preference for experience in designing for SaaS products.
• Proven track record of successfully delivering dashboard redesigns or significant feature enhancements for complex applications.

Required Skills:

• UX Design: Expertise in user research, information architecture, wireframing, prototyping, and usability testing.
• UI Design: Proficiency in creating visually appealing, intuitive, and consistent user interfaces, with a strong understanding of visual hierarchy and design principles.
• SaaS Product Design: Demonstrated experience designing for Software-as-a-Service platforms, understanding the unique challenges and user needs associated with them.
• User Journey Optimization: Ability to map, analyze, and improve user flows to enhance engagement, conversion, and retention.
• Prototyping Tools: Proficiency with industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, or similar.
• User-Centered Design: A deep understanding of and commitment to user-centered design principles.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience with AI-driven technology products or MarTech/CommsTech platforms.
• Familiarity with competitive intelligence and media insights software.
• Knowledge of design systems and their implementation.
• Experience with Agile development methodologies.
• A strong portfolio showcasing successful dashboard redesigns and SaaS product UX/UI work.

📝 Enhancement Note: While specific years of experience aren't strictly defined beyond "up to 4 years" in the original text, the requirement for "dashboard redesigns or similar projects" and the emphasis on "strategic" improvements suggest a need for a designer who can operate with a degree of autonomy and strategic thinking, typically found in mid-level professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least one comprehensive dashboard redesign project, detailing the problem statement, your design process, key decisions, and the impact achieved.
• Include case studies demonstrating your approach to user journey optimization within a SaaS context.
• Highlight your proficiency in using UX/UI design tools (e.g., Figma, Sketch, Adobe XD) through examples of wireframes, interactive prototypes, and final UI designs.
• Provide evidence of conducting UX audits and translating audit findings into actionable design recommendations.
• Demonstrate a strong understanding of user-centered design principles through project examples.

Process Documentation:

• Clearly articulate your design process, from user research and ideation through to prototyping and final handoff.
• Detail how you approach UX audits, including methodologies for evaluating usability and identifying areas for improvement.
• Explain your methods for optimizing user journeys, including mapping current states and designing improved future states.
• Show how you iterate on designs based on user feedback and testing results.

📝 Enhancement Note: For a project-based role focused on a critical redesign, a portfolio is paramount. It needs to go beyond just visuals to demonstrate a structured approach to problem-solving, a deep understanding of UX methodologies, and the ability to deliver tangible business outcomes like increased product adoption and engagement.

💵 Compensation & Benefits

Salary Range: As this is a freelance/project-based role, compensation will be negotiated based on the scope of the project, the candidate's experience, and the quality of their portfolio. For a UX Designer with 2-5 years of experience in Gurugram, India, a typical project rate could range from ₹1,500 to ₹4,000+ per hour, or a fixed project fee of ₹1,00,000 to ₹5,00,000+ depending on complexity and duration.

Benefits:

• Flexible Work Schedule: As a project-based role, you will have significant control over your working hours, provided project deadlines are met.
• Remote Work Opportunity: The role is explicitly stated as remote-friendly, offering the flexibility to work from any location.
• Impactful Project: Opportunity to work on a high-visibility project that directly influences product adoption and user experience for a growing SaaS company.
• Exposure to AI Technology: Gain experience working with an AI-driven marketing and communications software.
• Entrepreneurial Culture: Be part of a company that celebrates an entrepreneurial spirit and encourages experimentation.

Working Hours: This is a project-based role, with the expectation of delivering on defined milestones and project scope. While specific daily hours are flexible, the total effort will be commensurate with project requirements, likely equivalent to full-time engagement during peak phases.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for freelance UX Designers in India, specifically Gurugram, considering the mid-level experience and the project-based nature. Benefits are inferred from the "Freelance / Project Based" nature and the company's described culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud-based Marketing and Communications Software (MarTech/CommsTech) Company Size: Wizikey is trusted by over 100+ businesses, indicating a growing company, likely in the SMB to Mid-Market range, with potential for significant scaling. Founded: While the founding date is not specified, the company's focus on AI technology and its established client base suggests a relatively modern and dynamic organization.

Team Structure:

• The UX Designer will likely report to a Product Manager or Head of Product/Design.
• Collaboration is expected with Product Managers, Software Engineers (front-end and back-end), and potentially Marketing/Communications teams.
• The company emphasizes an "entrepreneurial culture" and "freedom to experiment," suggesting a flat hierarchy and a collaborative, innovative environment.

Methodology:

• Data-Driven Insights: Wizikey uses AI technology to monitor news and provide media insights, implying a data-centric approach to business operations and product development.
• Agile Development: Likely employs agile methodologies for product development, requiring iterative design and close collaboration with engineering.
• User-Centricity: The explicit focus on delivering the "best user experience" and driving "product adoption" underscores a commitment to user feedback and user-centered design principles.

Company Website: wizikey.com

📝 Enhancement Note: The company description highlights Wizikey's use of AI for media insights and reporting, positioning it in the competitive MarTech/CommsTech space. The "Wizards" culture suggests a team that is passionate, innovative, and potentially close-knit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level, project-based opportunity. It offers a chance to lead a significant redesign initiative, providing substantial ownership and impact on a core product feature.

Reporting Structure: The UX Designer will likely work closely with product management and engineering teams, reporting on project progress and design decisions to the relevant product lead.

Operations Impact: The primary impact of this role will be on improving user satisfaction, increasing platform engagement, and driving higher product adoption. This directly contributes to customer retention, potential upselling opportunities, and overall business growth for Wizikey.

Growth Opportunities:

• Portfolio Enhancement: Successfully delivering this project will significantly bolster the designer's portfolio with a tangible SaaS dashboard redesign and optimization case study.
• Industry Experience: Deepen expertise in designing for the MarTech/CommsTech industry and AI-driven products.
• Project Leadership: Gain experience leading a critical design project from audit to implementation.
• Potential for Future Engagements: A successful project could lead to further freelance opportunities or even a more permanent role if the relationship and performance are strong.

📝 Enhancement Note: While project-based, the scope of work—a full dashboard redesign—offers significant professional development. The emphasis on "driving higher product adoption" indicates a strategic design challenge that can showcase a designer's ability to influence business metrics.

🌐 Work Environment

Office Type: Primarily remote, with the possibility of in-person collaboration if geographically feasible and mutually agreed upon, though the core arrangement is remote.

Office Location(s): The job is listed in Gurugram, Haryana, India, suggesting the company has a physical presence there, but the role itself is remote-friendly.

Workspace Context:

• Remote Collaboration: Expect to use digital collaboration tools for communication, design reviews, and project management.
• Cross-functional Interaction: Close collaboration with product managers and engineers will be essential, requiring effective virtual communication.
• Technology Stack: Access to Wizikey's internal tools and potentially a shared design system will be provided or expected.

Work Schedule: Flexible, project-driven. The designer will be expected to meet project deadlines and participate in scheduled meetings, but the daily work hours can be managed independently.

📝 Enhancement Note: The "Remote OK" status is a key indicator of the work environment. This implies a need for self-discipline, strong asynchronous communication skills, and comfort with virtual collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and design quality.
• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, focusing on relevant SaaS dashboard redesigns or user journey optimization projects. This is crucial for evaluating process and impact.
• Design Challenge (Potential): A small, focused design task or case study related to the dashboard redesign problem may be given to assess problem-solving skills and approach.
• Stakeholder Interviews: Discussions with Product Management, possibly engineering leads, to assess technical understanding, collaboration style, and cultural fit.
• Scope & Offer Discussion: Finalizing project scope, deliverables, timeline, and compensation.

Portfolio Review Tips:

• Curate Strategically: Prioritize projects that best demonstrate your ability to redesign dashboards, optimize user journeys, and work with SaaS products.
• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the challenges you faced, your solutions, and the measurable outcomes (e.g., increased engagement, improved conversion).
• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) effectively. Interactive prototypes are highly recommended.
• Focus on Impact: Quantify results whenever possible. If exact metrics are confidential, discuss the anticipated impact or qualitative improvements.
• Tailor to Wizikey: Briefly mention how your skills and experience align with Wizikey's mission and the specific challenge of revamping their dashboard.

Challenge Preparation:

• If a design challenge is provided, focus on understanding the core problem quickly.
• Outline your approach clearly, mentioning research, ideation, and iteration steps.
• Demonstrate your ability to think strategically about user needs and business goals.
• Be prepared to articulate your design decisions and justify them with UX principles.

📝 Enhancement Note: For a project-based role, the portfolio is the primary screening tool. Candidates should prepare to deeply discuss their past projects, demonstrating not just creative output but also strategic thinking and problem-solving methodologies relevant to SaaS dashboard design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (Proficiency in at least one is essential).
• Collaboration: Slack, Zoom, Google Meet, Microsoft Teams (for communication and virtual meetings).
• Project Management: Jira, Asana, Trello, or similar (depending on Wizikey's internal tools).
• Whiteboarding/Ideation: Miro, Mural (for collaborative brainstorming and user flow mapping).

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics, Amplitude, or Mixpanel would be beneficial for understanding user behavior data.

CRM & Automation:

• While not directly a UX tool, understanding how CRM and marketing automation platforms function can provide context for dashboard design in a MarTech environment.

📝 Enhancement Note: The specific tools will depend on Wizikey's existing stack. However, strong proficiency in modern UX/UI design and prototyping software is a given. Experience with collaborative platforms is also crucial for a remote role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving the user's needs.
• Innovation & Experimentation: Encouragement to explore new ideas and approaches, reflecting the "Wizards" culture.
• Data-Driven Decision Making: Utilizing insights from data (news monitoring, user behavior) to inform design and business strategies.
• Efficiency & Impact: Focus on creating solutions that are not only user-friendly but also drive tangible business results like adoption and engagement.
• Collaboration & Transparency: Open communication and teamwork across departments.

Collaboration Style:

• Cross-functional Integration: Working closely with Product Managers and Engineers to achieve shared goals.
• Feedback-Oriented: Openness to constructive criticism and iterative design based on feedback.
• Proactive Communication: Regularly updating stakeholders on progress, challenges, and design decisions.

📝 Enhancement Note: The "Wizikey encourages and celebrates entrepreneurial culture" and "freedom to experiment" points directly to values of innovation, autonomy, and a proactive mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Integrating feedback from various stakeholders (product, engineering, marketing) to create a cohesive design.
• Data Interpretation: Translating complex media data and user behavior analytics into intuitive dashboard features.
• Remote Collaboration: Maintaining effective communication and collaboration without in-person interaction.
• Project Scope Management: Ensuring the project stays within scope and budget while delivering high-quality results.

Learning & Development Opportunities:

• Deep Dive into MarTech/CommsTech: Gaining specialized knowledge in the nuances of designing for this industry.
• AI Product Design: Understanding the unique challenges and opportunities of designing user experiences for AI-powered software.
• Portfolio Building: A substantial project that can be showcased to future clients or employers.
• Agile Workflow: Further honing skills in agile design processes and rapid iteration.

📝 Enhancement Note: The challenges are framed to highlight areas where a proactive and skilled designer can demonstrate their value and problem-solving capabilities, turning potential obstacles into opportunities for growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting a UX audit on an existing SaaS dashboard. What key areas would you focus on for Wizikey's post-login experience?"
• "How would you approach redesigning a complex dashboard to improve user adoption and engagement? Walk us through your typical workflow."
• "Imagine a user is struggling to find a key report in the dashboard. How would you diagnose the problem and what design solutions might you propose?"

Company & Culture Questions:

• "What interests you about Wizikey's mission and our use of AI in marketing and communications?"
• "How do you approach collaboration with product managers and engineers, especially in a remote setting?"
• "How do you measure the success of your UX/UI designs?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each relevant project, start with the business/user problem, your role and process, key design decisions, challenges, and the final outcome/impact.
• Highlight Dashboard Redesigns: If you have specific dashboard redesigns, lead with those. Emphasize complexity, data visualization, and user efficiency.
• Showcase User Journey Mapping: Demonstrate how you've identified and improved user flows.
• Be Ready to Defend Decisions: Clearly articulate the rationale behind your design choices, referencing UX principles and data.
• Interactive Prototypes: Be prepared to walk through an interactive prototype, explaining interactions and user flows.

📝 Enhancement Note: Practice articulating your design process and project outcomes concisely. Be prepared to discuss trade-offs and how you've handled conflicting feedback or requirements.

📌 Application Steps

To apply for this Operations position:

• Submit your application through the provided link on SmartRecruiters.
• Portfolio Customization: Ensure your portfolio prominently features your most relevant SaaS dashboard redesigns, UX audit experience, and user journey optimization case studies. Tailor your resume to highlight experience with SaaS products and UI/UX design for complex interfaces.
• Prepare Your Narrative: Be ready to discuss your design process, your approach to user research, and how you translate insights into actionable design improvements. Prepare specific examples of how your designs have led to increased user engagement or product adoption.
• Research Wizikey: Understand Wizikey's product, its target audience, and its position in the MarTech/CommsTech landscape. This will help you tailor your application and interview responses.
• Formulate Questions: Prepare thoughtful questions about the project scope, key success metrics, team dynamics, and the company's product roadmap.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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