Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Playtika Ltd
Location: Herzliya, Tel-Aviv District, Israel
Job Type: Full-time
Category: Creative & Media / Art & Design / Marketing
Date Posted: October 5, 2025
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• Drive the visual language and communication strategies for the Monetization Department, focusing on player engagement through creative design.
• Leverage and develop in-house AI tools to elevate in-game marketing communications and design assets.
• Create a variety of design elements, including popups and logos, while rigorously maintaining the company's brand language and visual identity.
• Collaborate within a fast-paced, dynamic team environment to consistently produce high-quality, impactful design assets.
• Contribute to the continuous improvement and application of AI technologies within the design workflow to enhance departmental efficiency and creative output.

📝 Enhancement Note: While the role is for a Graphic Designer, its placement within the "Monetization Department" and emphasis on AI tools and player engagement suggests a strong link to GTM (Go-To-Market) operations, particularly in driving revenue through compelling visual marketing. This role requires not just artistic skill but also a strategic understanding of how design impacts player behavior and monetization strategies.

📈 Primary Responsibilities

• Develop and execute innovative visual designs for in-game marketing campaigns, popups, and promotional materials to enhance player engagement and drive monetization.
• Create and maintain a comprehensive library of design assets (logos, icons, UI elements) that adhere to Playtika's brand guidelines and evolving visual language.
• Actively participate in the research, testing, and integration of new AI design tools and workflows, providing feedback for continuous improvement and development.
• Collaborate closely with marketing, product, and development teams to translate campaign objectives and product requirements into effective visual communications.
• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality assets in a fast-paced, agile environment.
• Analyze the performance of design elements and iterate based on data insights to optimize player interaction and conversion rates.
• Stay abreast of industry trends in graphic design, AI technology, and mobile gaming to bring fresh perspectives and innovative solutions to the team.

📝 Enhancement Note: The responsibilities emphasize a blend of core graphic design duties with a strategic focus on monetization, AI integration, and data-driven iteration, aligning with GTM operations principles.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Visual Communication or a related field is considered an advantage, demonstrating a foundational understanding of design principles and theory.

Experience:

• A minimum of 3 years of professional experience in Marketing or CRM design, with a proven track record of creating engaging visual content for digital platforms.
• Demonstrated practical experience in utilizing various AI design tools such as Midjourney, Stable Diffusion, Adobe Firefly, or DALL-E for creative asset generation.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Expert-level skills in Photoshop are essential for asset creation and manipulation.
• Strong understanding of Visual Communication: Ability to convey messages effectively through visual elements, composition, and layout.
• Typography and Hierarchy: Deep knowledge of typographic principles and the ability to establish clear visual hierarchies for effective communication.
• AI Tool Proficiency: Hands-on experience and a strong understanding of how to leverage AI tools for graphic design tasks, including prompt engineering and output refinement.
• Marketing/CRM Design Acumen: Experience in designing for marketing campaigns, CRM communications, and player engagement initiatives.
• Creative Team Player: Proven ability to brainstorm ideas, collaborate effectively, and contribute positively within a team environment.
• Time Management & Organization: Excellent ability to manage time efficiently, prioritize tasks, and meet deadlines in a dynamic, fast-paced setting.
• Multi-tasking Capability: Aptitude for handling multiple projects and responsibilities concurrently without compromising quality or delivery timelines.

Preferred Skills:

• After Effects Expertise: Experience with motion graphics and animation using Adobe After Effects to create dynamic visual content.
• UI/UX Design Principles: Familiarity with user interface and user experience design principles to ensure designs are not only aesthetically pleasing but also functional and intuitive.
• Game Design Aesthetics: Understanding of visual styles and trends prevalent in the mobile gaming industry.

📝 Enhancement Note: The emphasis on AI tools and their practical application, alongside traditional design skills and marketing context, is a key differentiator for this role. The "advantage" of a BA suggests that practical experience and a strong portfolio are highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated AI Integration: Showcase projects where AI tools were instrumental in concept generation, asset creation, or workflow enhancement, detailing the specific AI tools used and the impact on the final output.
• Marketing & Monetization Focus: Include examples of marketing collateral, CRM designs, in-game popups, or campaign assets that directly contributed to engagement or revenue goals. Quantifiable results are highly desirable.
• Brand Consistency: Provide examples that illustrate your ability to maintain and evolve a consistent brand language across diverse design assets and campaigns.
• Visual Communication Mastery: Present a range of design work that clearly demonstrates strong visual storytelling, effective use of typography, color theory, and composition.

Process Documentation:

• Workflow Efficiency: Be prepared to discuss your design process, particularly how you integrate AI tools and Adobe Creative Suite to streamline workflows, reduce iteration time, and improve overall efficiency.
• AI Tool Development Contribution: Detail any experience or ideas you have for contributing to the development or optimization of internal AI design tools, including how you would test, provide feedback, or implement new features.
• Performance Analysis & Iteration: Explain how you would approach analyzing the performance of your designs (e.g., A/B testing results for popups, engagement metrics for campaigns) and how you would use this data to inform subsequent design iterations.

📝 Enhancement Note: The requirement for a portfolio is critical, with a specific emphasis on AI tool usage and demonstrable impact on marketing and monetization. This indicates the company is looking for a designer who can directly contribute to business objectives.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced Graphic Designers in Israel, particularly those with specialized AI and marketing design skills, and considering Playtika's standing as a major tech company, an estimated annual salary range of 150,000 - 220,000 ILS (Israeli New Shekel) is expected. This range is subject to variation based on the candidate's specific experience, skill level, and the outcome of the interview process.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.
• Retirement Savings Plan: Contribution matching or defined benefit plans.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and attendance at industry conferences, particularly those focused on AI and emerging design technologies.
• Employee Assistance Program: Support services for personal and professional well-being.
• Game Room & Social Events: Access to on-site recreational facilities and regular team-building activities.
• Potential for Performance Bonuses: Based on individual and company performance metrics.

Working Hours:

• Standard full-time work week, likely around 40 hours, with potential for flexibility depending on project needs and team dynamics. The on-site nature of the role suggests adherence to typical office hours.

📝 Enhancement Note: Salary is estimated based on industry standards for experienced designers in Israel, with a premium for AI specialization. Benefits are typical for a large tech company in the gaming sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Mobile Gaming. Playtika is a leading global developer and publisher of mobile games, known for its innovative approach to casual and social casino-themed games. The company leverages cutting-edge technologies, including AI and machine learning, to create immersive player experiences. Company Size: Playtika is a large, publicly traded company with a significant global presence, employing thousands of individuals worldwide. This implies a structured yet dynamic work environment with ample resources and opportunities. Founded: Playtika was founded in 2010 in Israel, growing from a small mobile games company to an industry leader. This history suggests a culture of rapid growth, innovation, and adaptability.

Team Structure:

• Monetization Department Focus: The Graphic Designer will be part of the Monetization Department, implying a close working relationship with teams focused on revenue generation strategies, in-game economies, and player conversion.
• Cross-functional Collaboration: While embedded in Monetization, the role requires significant collaboration with game development, marketing, product management, and potentially data science teams.
• Agile DNA: The company emphasizes an "agile DNA," suggesting a work culture that values speed, flexibility, iterative development, and responsive decision-making.

Methodology:

• Data-Driven Decisions: Playtika relies heavily on data and analytics to inform product development, marketing strategies, and player engagement initiatives. Designers are expected to contribute to and utilize data insights.
• Player-Centric Approach: The core philosophy is centered around delivering exceptional player experiences. Design decisions are guided by understanding player needs, preferences, and behaviors.
• Innovation & AI Integration: A strong emphasis is placed on leveraging new technologies, particularly AI and machine learning, to push the boundaries of interactive entertainment and operational efficiency.

Company Website: https://www.playtika.com/

📝 Enhancement Note: The company culture is characterized by innovation, a player-first mindset, data-driven operations, and a strong emphasis on leveraging technology like AI. The specific placement within the Monetization department highlights the revenue-generating aspect of the design role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Graphic Designer, likely mid-level, with a specialization in marketing and AI tools. It's a crucial contributor role within the Monetization team, directly impacting revenue-generating initiatives. Reporting Structure: The Graphic Designer will likely report to a Design Lead or Manager within the Monetization Department. They will work closely with Product Managers, Marketing Specialists, and other designers. Operations Impact: The graphic designer's work directly influences player perception, engagement, and conversion rates for in-game offers and promotions. By effectively communicating value through design and leveraging AI for optimized creative, they play a direct role in driving revenue growth for Playtika's games.

Growth Opportunities:

• Specialization in Gaming Design: Deepen expertise in the unique visual demands and player psychology of the gaming industry.
• AI Design Leadership: Become a subject matter expert in AI-driven creative workflows, potentially leading initiatives for AI tool development and adoption within the design team.
• Cross-functional Mobility: Opportunities to move into roles with broader marketing or product design responsibilities, or even into UI/UX design.
• Team Lead/Management: With proven success and leadership potential, progression into a Senior Designer or Design Team Lead role within Monetization or other departments.
• Continuous Learning: Access to internal and external training programs focused on the latest design software, AI advancements, and game industry trends.

📝 Enhancement Note: This role offers a clear path for growth within a specialized area (AI-driven gaming design for monetization) and broader opportunities within a large, dynamic company. The emphasis on AI development suggests potential for leadership in emerging creative technologies.

🌐 Work Environment

Office Type: On-site. Playtika is known for its vibrant office environments designed to foster collaboration and innovation. Office Location(s): Herzliya, Israel. This is a major tech hub in Israel, with modern office facilities. Workspace Context:

• Collaborative Hub: The office environment is designed to encourage interaction, brainstorming, and knowledge sharing among design, marketing, and product teams.
• State-of-the-Art Tools: Access to high-performance workstations and the latest industry-standard software, including advanced AI tools and Adobe Creative Suite.
• Dynamic Team Interaction: Regular opportunities to engage with colleagues from diverse backgrounds and disciplines, fostering a creative and energetic atmosphere.

Work Schedule: Full-time, likely adhering to standard Israeli business hours, with an emphasis on delivering results within a fast-paced environment. Flexibility may be offered, but the core expectation is on-site presence for collaboration and development.

📝 Enhancement Note: The on-site requirement in Herzliya points to a collaborative, resource-rich environment typical of major tech companies, with an emphasis on team synergy and access to advanced tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications, with a strong emphasis on portfolio quality and relevance to AI tools and marketing design.
• Technical Interview (Design Challenge): Candidates will likely undergo a design challenge, either pre-interview or during an interview session, focusing on creating assets for a monetization campaign using AI tools. This assesses practical skills, speed, and creative problem-solving.
• Portfolio Presentation: A dedicated session to walk through the portfolio, discussing specific projects, design choices, the application of AI, and the impact on business goals.
• Team/Hiring Manager Interview: Discussion on experience, collaboration style, understanding of monetization, and cultural fit. Questions will probe problem-solving abilities and strategic thinking related to design.
• Final Interview: Potentially with a senior leader, focusing on overall fit, long-term vision, and strategic contributions.

Portfolio Review Tips:

• Lead with AI: Ensure your portfolio prominently features projects demonstrating your expertise with AI tools. Clearly articulate how you used them and the results achieved.
• Showcase Monetization Impact: Select case studies that highlight your ability to design for specific marketing or monetization objectives. Use metrics where possible (e.g., "increased click-through rates by X%", "improved player conversion by Y%").
• Brand Consistency Examples: Include projects that show your understanding of brand guidelines and how you applied them creatively across different touchpoints.
• Process & Problem-Solving: Be ready to discuss your design process for each project, including challenges faced, solutions implemented, and lessons learned. Emphasize your collaborative approach.
• Conciseness and Clarity: Organize your portfolio logically. For each project, briefly outline the challenge, your role, the solution, and the outcome.

Challenge Preparation:

• Familiarize Yourself with AI Tools: Revisit your primary AI design tools. Practice generating various assets quickly and efficiently, focusing on prompt engineering for desired outcomes.
• Understand Monetization Tactics: Research common in-game monetization strategies in mobile gaming (e.g., limited-time offers, special bundles, premium currency promotions).
• Brand Research: Thoroughly research Playtika's existing games, brand identity, and marketing communications to understand their visual style and tone.
• Prepare Questions: Have thoughtful questions ready about the team, the AI tools they use, specific monetization challenges, and growth opportunities.

📝 Enhancement Note: The emphasis on portfolio and AI tools in the interview process is paramount. Candidates must be prepared to demonstrate practical, AI-driven design skills with a clear link to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, with a strong emphasis on Photoshop for raster image editing and asset creation. After Effects is a significant advantage for motion graphics.
• AI Design Platforms: Practical, hands-on experience with tools like Midjourney, Stable Diffusion, Adobe Firefly, DALL-E, or similar generative AI platforms for ideation and asset production.
• Design Collaboration Tools: Familiarity with platforms like Figma, Sketch, or Adobe XD for collaborative design workflows and prototyping, though not explicitly mentioned, is often beneficial.

Analytics & Reporting:

• In-game Analytics Tools: Understanding of how design assets perform within game environments, potentially using tools like GameAnalytics, Firebase, or custom Playtika analytics dashboards to track engagement and conversion metrics.
• A/B Testing Platforms: Experience with or understanding of A/B testing methodologies to optimize design elements based on performance data.

CRM & Automation:

• CRM Systems: Familiarity with how marketing and CRM designs are deployed through platforms, understanding the technical constraints and opportunities within CRM campaigns.
• Project Management Software: Tools like Jira, Asana, or Trello for managing design tasks, deadlines, and team collaboration.

📝 Enhancement Note: The core technical requirements revolve around Adobe Creative Suite and practical AI design tool experience. Understanding how designs integrate with analytics and CRM systems for monetization is key.

👥 Team Culture & Values

Operations Values:

• Innovation & Playfulness: Playtika's core ethos is "life needs play." This translates into a culture that encourages creativity, experimentation, and a fun, engaging work environment.
• Data-Driven Excellence: Decisions are informed by rigorous data analysis. Operations professionals are expected to be analytical and focused on measurable outcomes.
• Player-Centricity: A deep commitment to understanding and serving millions of players worldwide, ensuring that design and operational decisions prioritize player experience.
• Agility & Adaptability: The company operates with an agile mindset, valuing speed, flexibility, and the ability to adapt quickly to market changes and new technologies like AI.
• Collaboration & Inclusivity: Emphasis on teamwork, open communication, and valuing diverse perspectives to foster a supportive and productive workplace.

Collaboration Style:

• Cross-Functional Synergy: Designers work closely with product managers, marketers, developers, and data analysts, requiring strong communication and the ability to translate technical and business requirements into visual solutions.
• Feedback-Driven Improvement: A culture that encourages constructive feedback, both giving and receiving, to continuously refine designs and processes.
• Knowledge Sharing: Encouragement of sharing best practices, new techniques (especially with AI), and insights across teams to foster collective growth and innovation.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom ("play") with rigorous, data-informed execution. The successful candidate will need to be both an imaginative designer and a pragmatic, collaborative team member.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration in a Fast-Paced Environment: The mobile gaming industry, and specifically monetization efforts, require constant adaptation and quick turnaround times for design assets. This demands efficiency and resilience.
• Balancing Creativity with Monetization Goals: Creating visually appealing designs that also effectively drive player spending and engagement requires a strategic balance, understanding player psychology and business objectives.
• Integrating and Evolving AI Tools: Continuously learning about and effectively incorporating new AI technologies into the design workflow, while also contributing to the refinement of in-house tools, presents an ongoing technical and creative challenge.
• Maintaining Brand Consistency Across Diverse Assets: Ensuring a cohesive visual identity across various game titles, platforms, and marketing channels for a large company like Playtika requires strong organizational skills and attention to detail.

Learning & Development Opportunities:

• AI Design Specialization: Become an expert in generative AI for creative applications, potentially leading workshops or developing best practices for the company.
• Advanced Motion Graphics: Develop skills in After Effects for creating dynamic and engaging animations for game promotions and UI elements.
• Game Design Principles: Gain deeper insights into the art and science of game design, UI/UX for games, and player behavior.
• Industry Conferences & Certifications: Opportunities to attend leading design, AI, and gaming industry events to stay ahead of trends and expand professional networks.
• Mentorship Programs: Access to experienced designers and leaders within Playtika for guidance and career development.

📝 Enhancement Note: The role offers significant opportunities to grow at the forefront of AI-driven design within the exciting gaming industry, with challenges that foster continuous learning and skill development.

💡 Interview Preparation

Strategy Questions:

• AI Integration Strategy: "Describe a project where you used AI tools to solve a specific design problem or enhance a marketing campaign. What was your process, what challenges did you face, and what were the measurable outcomes?"
• Monetization Design Approach: "How do you approach designing promotional assets (e.g., popups, banners) for a monetization team? What factors do you consider to maximize player engagement and conversion?"
• Balancing Brand & Innovation: "How do you ensure brand consistency while also pushing creative boundaries and incorporating new technologies like AI? Provide an example."

Company & Culture Questions:

• Playtika's AI Vision: "Based on your research, how do you see AI transforming the future of graphic design in the gaming industry, and how can Playtika leverage this?"
• Team Collaboration: "Describe your ideal collaboration with a marketing or product manager. How do you handle constructive criticism or differing creative opinions?"
• Measuring Design Impact: "Beyond aesthetics, how do you measure the success of your design work, particularly in a monetization context?"

Portfolio Presentation Strategy:

• The AI Story: For each relevant project, clearly articulate your role, the problem, the solution involving AI tools, and the quantifiable results.
• Show, Don't Just Tell: Use visual aids effectively. For AI-generated assets, show the prompt or process if possible. For marketing assets, highlight the call-to-action and intended impact.
• Connect to Business Goals: Frame your portfolio pieces in terms of how they achieved specific marketing or monetization objectives for previous employers or clients.
• Highlight Adaptability: Demonstrate your ability to work across different styles and adapt to brand guidelines, showcasing versatility.

📝 Enhancement Note: Preparation should focus heavily on practical AI application, understanding monetization objectives, and clearly articulating the business impact of design work, backed by strong portfolio examples.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Playtika careers portal at https://www.playtika.com/position/?gh_jid=4682211101.
• Curate Your Portfolio: Ensure your portfolio prominently features your work with AI design tools (Midjourney, Stable Diffusion, etc.) and marketing/CRM design examples. Clearly label AI-assisted projects and detail your process and results.
• Tailor Your Resume: Highlight experience with Adobe Creative Suite, AI tools, marketing/CRM design, and any achievements related to player engagement or revenue generation. Use keywords from the job description.
• Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, focusing on your role, the challenge, the AI implementation, and the measurable impact on business goals. Be ready to discuss your design process and collaboration style.
• Research Playtika: Understand their game portfolio, target audience, brand identity, and recent news. Consider how your design skills can uniquely contribute to their monetization strategies and player experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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