UI / UX Designer, CRO

📍 Job Overview

Job Title: UI / UX Designer, CRO

Company: Brainlabs

Location: Argentina

Job Type: Full-time

Category: UX/UI Design & CRO

Date Posted: 2025-11-05T14:16:24

Experience Level: 2-5 years

Remote Status: Remote OK

🚀 Role Summary

• This role is pivotal in enhancing user interfaces and user experiences (UI/UX) for clients, with a strong focus on Conversion Rate Optimization (CRO).

• The position involves close collaboration with cross-functional teams, including Consultants, UX Researchers, and Developers, to translate complex business objectives into intuitive digital solutions.

• Key responsibilities include supporting UX research initiatives, creating design artifacts from wireframes to interactive prototypes, and contributing to data-driven optimization strategies.

• The UI/UX Designer will play a crucial role in improving client website performance and user satisfaction through meticulous design and iterative testing.

📝 Enhancement Note: While the job title is UI/UX Designer, the explicit mention of "CRO" and "optimisation efforts" in the description indicates a strong emphasis on conversion rate optimization. This means the role is not just about aesthetics or usability but also about driving measurable business outcomes through design, aligning with revenue operations and GTM strategies.

📈 Primary Responsibilities

• Support senior designers and CRO strategists by conducting UX research, including user testing, surveys, and behavior analysis, to gather actionable insights.

• Translate client briefs and research findings into detailed wireframes, low-fidelity mock-ups, and high-fidelity interactive prototypes.

• Develop and maintain design assets using industry-standard tools like Figma and Photoshop, adhering to brand guidelines and user-centered design principles.

• Collaborate with UX Researchers and Developers to ensure seamless implementation of design solutions and to iterate based on user feedback and A/B testing results.

• Assist in the preparation and delivery of design presentations to clients and internal stakeholders, clearly articulating design decisions and their alignment with business goals.

• Contribute to the design and execution of A/B tests by generating hypotheses and designing variations based on user data and CRO strategies.

• Participate actively in the full lifecycle of design projects, from initial concept and implementation to post-launch analysis and iterative improvements.

• Conduct UX audits to identify areas of friction and opportunities for optimization within client digital experiences.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and analytical contribution. The emphasis on "optimisation efforts," "A/B testing," and "CRO strategists" suggests that candidates will be expected to demonstrate how their designs directly impact conversion rates and user engagement metrics, a key aspect for revenue-generating roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in UI/UX design principles and practical application is paramount. A background in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: 2+ years of experience in a design role, preferably within an agency setting or in-house, with a demonstrated ability to contribute to user-centered design processes.

Required Skills:

• Proficiency in design tools such as Figma and Adobe Photoshop for creating wireframes, mockups, and prototypes.

• Solid understanding of user-centered design principles, visual design aesthetics, and interaction design best practices.

• Experience in conducting or supporting user research activities, including user testing and behavior analysis.

• Ability to translate complex briefs and research insights into clear, actionable design solutions.

• Strong collaboration skills, with experience working alongside developers and strategists.

• Competency in presenting design concepts and findings to stakeholders in a virtual setting.

• Proactive and detail-oriented approach to design and problem-solving.

Preferred Skills:

• Experience with CRO-specific methodologies and A/B testing platforms.

• Familiarity with user research synthesis and reporting.

• Experience in designing and facilitating workshops.

• Knowledge of accessibility standards (WCAG) in design.

• Basic understanding of HTML/CSS to inform design feasibility.

📝 Enhancement Note: The requirement for 2+ years of experience, coupled with the emphasis on Figma and Photoshop, suggests an intermediate level of design proficiency. The "eager to learn" aspect for UX research implies that while foundational knowledge is a plus, a willingness to develop expertise in this area is highly valued, fitting for a role that bridges design with performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of the design process, from initial brief and research to final design and iteration.

• Showcase at least 2-3 case studies that highlight your involvement in UI/UX design projects, ideally with a focus on conversion optimization or measurable improvements.

• Include examples of wireframes, user flows, mockups, and interactive prototypes created using tools like Figma.

• Clearly articulate your role, the challenges faced, the solutions designed, and the impact of your work, including any relevant metrics or A/B test results where applicable.

Process Documentation:

• Case studies should detail the user research methodologies employed and how insights informed design decisions.

• Show evidence of iterative design processes, including how feedback and testing results led to design refinements.

• Illustrate the application of user-centered design principles throughout the project lifecycle.

• Demonstrate how designs were aligned with specific client business objectives and CRO goals.

📝 Enhancement Note: For a UI/UX Designer role with a CRO focus, the portfolio is critical. It should not just display aesthetic capabilities but also a strategic understanding of how design impacts user behavior and business outcomes. Candidates should be prepared to walk through their process, explain their rationale, and quantify results where possible, akin to how operations professionals present ROI.

💵 Compensation & Benefits

Salary Range: Given the location in Argentina and the experience level (2-5 years), a competitive salary range for a UI/UX Designer with CRO responsibilities would typically fall between ARS 5,000,000 to ARS 9,000,000 per month. This estimate is based on current market data for mid-level design roles in Argentina's tech and marketing sectors, considering the remote work aspect which can influence compensation benchmarks.

Benefits:

• Remote work flexibility, allowing for a better work-life balance and global collaboration.

• Access to professional development opportunities, including training, workshops, and potential certifications in UX/UI and CRO.

• A culture-first environment with a focus on continuous development, personal growth, and collaborative teamwork.

• Opportunities to work with a diverse range of clients and impactful projects in the digital media space.

• Contribution to a supportive and inclusive workplace that values diversity.

Working Hours: The role is expected to align with a standard 40-hour work week, common for full-time positions. While remote, adherence to core working hours may be necessary for effective team collaboration and client engagement, with potential flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Salary estimates for Argentina are highly variable and depend on specific skills, company size, and the exact nature of remote work (e.g., local employment vs. international contract). The provided range is a general benchmark and should be verified. The emphasis on "culture-first" and "continuous development" suggests benefits that support employee well-being and career progression, aligning with modern operational expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Media & Advertising industry, specifically as a High-Performance Media Agency. This sector is characterized by rapid technological advancements, data-driven decision-making, and a strong focus on client ROI.

Company Size: Brainlabs is a growing independent media agency. While the exact number of employees in Argentina is not specified, the company operates globally, suggesting a dynamic environment with opportunities for cross-border collaboration and exposure to diverse markets.

Founded: Brainlabs was founded with a clear vision to be a leading independent media agency. Its history is marked by a commitment to a "culture-first" approach, documented in "The Brainlabs Handbook" and now "The Brainlabs Culture Code," emphasizing shared principles, continuous development, and a positive work environment.

Team Structure:

• The UI/UX Designer will be part of a design or CRO team, likely working closely with UX Researchers, CRO Strategists, and Media Consultants.

• Reporting structure will involve a senior design lead or a manager overseeing the CRO and design functions, with direct collaboration across project teams.

Methodology:

• Brainlabs utilizes a data-driven approach, leveraging analytics and user insights to inform all strategies and design decisions.

• Workflow planning emphasizes agile methodologies, allowing for iterative development and rapid adaptation to client needs and market changes.

• Automation and efficiency are key, both in media buying and internal processes, encouraging innovative solutions to drive performance.

Company Website: https://www.brainlabsdigital.com/

📝 Enhancement Note: Brainlabs' "culture-first" ethos and the existence of a "Culture Code" are significant. For operations professionals, this implies an environment that values collaboration, transparency, and personal growth, which are essential for successful GTM and revenue operations functions. The agency's focus on "profitable and sustained business impact" directly aligns with the goals of revenue and sales operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level UI/UX Designer. It requires foundational design expertise (2+ years) and a proactive attitude towards learning specialized areas like CRO and advanced UX research. It's a stepping stone for designers looking to deepen their impact on business results.

Reporting Structure: The designer will report to a senior member of the design or CRO team, likely a Senior UX/UI Designer or a CRO Manager. They will work within project-based teams, collaborating extensively with consultants and developers, indicating a matrixed reporting environment common in agencies.

Operations Impact: The role's impact is directly tied to improving client digital experiences, which translates to higher conversion rates, increased customer satisfaction, and ultimately, enhanced revenue and brand loyalty for clients. This aligns with the core objectives of revenue operations by contributing directly to the top line through optimized customer journeys.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO) and advanced UX research methodologies, potentially leading to a Senior CRO Designer or UX Researcher role.

• Leadership: Progress to a Senior Designer position, mentoring junior team members, leading design initiatives, and managing client relationships from a design perspective.

• Skill Development: Continuous learning opportunities through internal training, external workshops, and the chance to work on diverse projects, fostering a broad skill set applicable across various operations disciplines.

• Cross-functional Transition: Potential to transition into related roles within the agency, such as a Product Manager or a GTM strategist, by leveraging a strong understanding of user behavior and business objectives.

📝 Enhancement Note: The growth path emphasizes specialization in CRO and UX research, which are highly relevant to modern revenue operations and customer experience management. This offers a clear trajectory for a designer focused on driving measurable business outcomes and becoming an expert in user-centric revenue generation strategies.

🌐 Work Environment

Office Type: While the role is advertised as "Remote OK," Brainlabs operates as a high-performance media agency. This typically means a dynamic, fast-paced environment that encourages collaboration and innovation. The company culture is described as "culture-first," suggesting a supportive and engaging atmosphere even in a remote setting.

Office Location(s): The primary location listed is Argentina. Brainlabs has a global presence, indicating potential for international collaboration and exposure to diverse markets and teams. Specific office hubs may exist, but the role's remote nature offers flexibility.

Workspace Context:

• The remote work setup necessitates strong self-discipline and effective communication skills. Candidates should be comfortable using digital collaboration tools and participating actively in virtual meetings.

• Access to necessary design software and a reliable internet connection is assumed. The agency likely provides access to its technology stack and collaboration platforms.

• Opportunities for team interaction will likely occur through scheduled virtual meetings, brainstorm sessions, and collaborative design sprints, fostering a sense of connection despite physical distance.

Work Schedule: The role is expected to adhere to a standard 40-hour work week. Given the global nature of Brainlabs and its client base, there might be a need for occasional flexibility to accommodate different time zones or urgent client needs, which is common in agency environments.

📝 Enhancement Note: The "Remote OK" status, coupled with the "culture-first" approach, suggests that Brainlabs invests in creating a connected and supportive remote work environment. For operations roles, this implies a focus on clear communication protocols, asynchronous work capabilities, and digital tools that facilitate seamless collaboration across distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess foundational skills and experience. Be prepared to highlight your most relevant UI/UX and CRO projects.

• Skills Interview: This will likely involve a conversation with a senior designer or CRO specialist to delve deeper into your technical skills, design process, and understanding of user-centered design and conversion optimization principles.

• Portfolio Presentation: You will likely be asked to present a selection of your work, detailing your process, rationale, and the impact of your designs. This is a key opportunity to showcase your ability to connect design with business objectives.

• Team/Cultural Fit Interview: An opportunity to meet other team members and assess alignment with Brainlabs' culture code and collaborative working style. Questions may focus on teamwork, problem-solving, and adaptability.

• Final Interview: Potentially with a hiring manager or department head to discuss the role in more detail and finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI/UX skills and, crucially, any experience or understanding of CRO principles. Quantify results whenever possible (e.g., "increased conversion rate by X%").

• Detail Your Process: For each case study, clearly outline the problem, your approach, the tools used (Figma, Photoshop), your specific contributions, challenges overcome, and the outcomes.

• Highlight Collaboration: Show examples of how you worked with developers, researchers, or strategists.

• Focus on Impact: Explain how your design decisions directly contributed to client goals, whether it was improving user flow, increasing engagement, or driving conversions.

• Prepare for Virtual Presentation: Ensure your portfolio is easily shareable digitally and practice presenting your work concisely and engagingly.

Challenge Preparation:

• Be ready for a potential design challenge, which might involve critiquing an existing interface, proposing improvements, or sketching out a solution to a given problem.

• Practice articulating your design thinking clearly and justifying your choices based on user needs and business goals.

• Familiarize yourself with Brainlabs' services and client types to tailor your responses and demonstrate a genuine interest in their work.

📝 Enhancement Note: The emphasis on a "comprehensive interview process" including "skills interviews" and the "goal of allowing you to get to know us as we learn more about you" suggests a thorough evaluation. For a CRO-focused role, expect questions that probe your understanding of metrics, A/B testing, and how design directly influences business outcomes, similar to how operations roles are assessed on their impact on revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, mockups, prototyping, and collaborative design. Proficiency is a key requirement.

• Adobe Photoshop: Required for image editing, asset creation, and potentially more advanced graphic design tasks.

• Other Design Software: Familiarity with related design and prototyping tools is a plus.

Analytics & Reporting:

• User Testing Platforms: Experience with tools for conducting and analyzing user tests (e.g., UserTesting.com, Maze).

• Web Analytics Tools: Basic understanding of how to interpret data from tools like Google Analytics to inform design decisions.

• A/B Testing Platforms: Familiarity with platforms like Google Optimize, Optimizely, or VWO is highly beneficial for CRO-focused work.

CRM & Automation:

• While not a primary focus, any experience with how CRM and marketing automation tools interface with website user journeys or impact client data management could be advantageous.

📝 Enhancement Note: The explicit mention of Figma and Photoshop as required tools indicates a focus on modern, collaborative design workflows. For a CRO-focused role, understanding how to leverage analytics and A/B testing platforms is crucial. This aligns with operations roles that rely heavily on data to drive strategic decisions and measure performance.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, emphasizing that all design and optimization efforts should be grounded in user research, analytics, and performance data.

• Continuous Development: Brainlabs fosters a culture of learning and improvement, encouraging team members to constantly upskill and adapt to industry changes.

• Collaboration & Teamwork: Working effectively with diverse teams (consultants, researchers, developers) is paramount to delivering integrated and successful client solutions.

• Client-Centricity: A strong focus on understanding and solving client challenges to deliver measurable business impact and build strong, lasting relationships.

• Innovation & Adaptability: Encouraging creative problem-solving and the willingness to explore new approaches and technologies in a fast-evolving industry.

Collaboration Style:

• Cross-functional Integration: The agency promotes a highly collaborative environment where designers work closely with strategists, researchers, and developers, breaking down traditional silos.

• Feedback Exchange: Openness to constructive feedback is vital, both in giving and receiving, to refine designs and improve processes.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and learnings across teams to elevate collective expertise.

📝 Enhancement Note: Brainlabs' emphasis on "culture-first," "continuous development," and "data-driven" principles mirrors the ideal environment for operations professionals. This suggests a workplace that values analytical rigor, collaborative problem-solving, and personal growth, all critical for high-performing revenue and sales operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively mediating between user experience desires and client conversion objectives, ensuring both are met harmoniously.

• Adapting to Rapid Industry Changes: Staying current with evolving design trends, UX research methodologies, and CRO best practices in the fast-paced digital media landscape.

• Managing Stakeholder Expectations: Communicating complex design rationale and potential trade-offs clearly to diverse stakeholders with varying levels of technical understanding.

• Quantifying Design Impact: Demonstrating the direct ROI of design interventions, particularly in a remote setting where direct oversight might be limited.

Learning & Development Opportunities:

• Advanced CRO Training: Opportunities to gain deep expertise in conversion rate optimization, including advanced testing strategies and analytical techniques.

• UX Research Specialization: Developing skills in qualitative and quantitative user research to become a go-to expert in understanding user behavior.

• Industry Certifications: Potential to pursue certifications in UX/UI design, CRO, or related fields to enhance professional credentials.

• Cross-functional Exposure: Learning from experts in media planning, data analytics, and client strategy within the agency to gain a holistic understanding of the GTM process.

📝 Enhancement Note: The challenges listed are common in roles that bridge creative output with tangible business results, similar to operations roles. The growth opportunities emphasize specialization in CRO and UX research, which are highly valuable within any revenue-generating function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to inform a significant design decision. What was the outcome?" (Focus on process, data, and impact).

• "How do you approach balancing user needs with client business objectives, particularly in a CRO context?" (Demonstrate strategic thinking and problem-solving).

• "Walk us through a complex UI/UX project from your portfolio. What were the key challenges and how did you overcome them?" (Showcase your design process and ability to articulate rationale).

Company & Culture Questions:

• "What interests you about Brainlabs and our culture-first approach?" (Research the Culture Code and articulate alignment).

• "How do you handle constructive criticism on your designs?" (Demonstrate openness to feedback and a growth mindset).

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of the project and its goals, then detail your role and process, showcase key design artifacts (wireframes, mockups, prototypes), explain your rationale for design decisions, and conclude with the results or impact.

• Focus on Data: Whenever possible, integrate data points, user feedback, or A/B test results to support your design choices and demonstrate their effectiveness.

• Storytelling: Frame your case studies as narratives that highlight problem-solving and successful outcomes, making them engaging and memorable.

• Interactivity: If possible, provide a live demo of an interactive prototype to showcase the user experience.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, a data-driven mindset, and an understanding of how design contributes directly to business objectives and revenue generation, mirroring the expectations for operations professionals.

📌 Application Steps

To apply for this UI / UX Designer, CRO position:

• Submit your application through the provided Greenhouse link.

• Customize your Resume: Tailor your resume to highlight your 2+ years of design experience, proficiency in Figma and Photoshop, and any experience or understanding of UX research, user testing, and CRO principles. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (online link), and features 2-3 strong case studies that showcase your UI/UX design process and, ideally, any CRO-related impact or understanding. Quantify results where possible.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on clear articulation of your process, rationale, and the impact of your designs. Be ready to discuss your approach to user-centered design and conversion optimization.

• Research Brainlabs: Understand Brainlabs' mission, values (especially the Culture Code), client work, and approach to media and performance. This will help you tailor your answers and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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