Staff Product Designer

📍 Job Overview

Job Title: Staff Product Designer Company: Easygo Location: Melbourne, Victoria, Australia Job Type: Full-Time Category: Product Design & Operations Date Posted: 2026-01-21 Experience Level: 10+ years Remote Status: On-site

🚀 Role Summary

• Spearhead the design vision and execution for a Greenfield, multi-sided platform, driving innovation from inception to delivery.
• Own the end-to-end design process, translating complex user needs, business requirements, and technical constraints into elegant, scalable solutions.
• Define and build a comprehensive design system from scratch, establishing component libraries, interaction patterns, and documentation for global scale and reuse.
• Partner closely with senior Product, Engineering, and Marketing leaders to shape product strategy, define roadmap priorities, and ensure strong alignment with business goals.
• Champion a data-driven design approach, leveraging user insights, analytics, and experimentation to inform decisions and measure tangible business impact.

📝 Enhancement Note: This role is positioned as a founding design leadership opportunity within a critical 0→1 platform initiative. The emphasis on "strategy, systems, and craft" and "influencing product direction at the highest level" indicates a high degree of autonomy and strategic impact, typical of senior individual contributor (Staff+) roles in product operations and design.

📈 Primary Responsibilities

• Lead the complete design lifecycle, from initial problem framing and user discovery through to final delivery, iteration, and ongoing optimization of platform features.
• Design and deliver sophisticated, high-quality user interfaces for critical platform components, including multi-step workflows, comprehensive client dashboards, robust admin and internal tooling, dynamic content and user hubs, and insightful analytics and reporting experiences.
• Architect and establish a foundational design system, encompassing reusable component libraries, standardized interaction patterns, flexible layout and grid systems, and comprehensive documentation to ensure consistency, scalability, and efficient reuse across the platform.
• Translate deep user insights, stringent business requirements, and critical technical constraints into clear, actionable design decisions that demonstrably drive user engagement, minimize friction points, and achieve measurable product and business outcomes.
• Conduct or actively collaborate on user research initiatives, competitive analysis, and usability testing sessions to rigorously validate design hypotheses and strategically inform the evolving product direction.
• Collaborate intimately with Product Management and Engineering teams to influence roadmap prioritization, define key success metrics, and ensure robust alignment between the design strategy, overall product vision, and overarching business objectives.
• Confidently present design work and strategic recommendations to diverse cross-functional partners and executive leadership, articulating rationale, navigating trade-offs, and clearly demonstrating the intended impact.
• Skillfully balance competing priorities and diverse user personas while meticulously maintaining coherence, consistency, and a unified user experience across the entire platform.
• Design with a global perspective, considering internationalization, varied content types, stringent accessibility standards (WCAG 2.1 AA), and anticipating future growth and expansion needs.
• Actively foster a culture of experimentation and innovation, consistently pushing the boundaries of interface and systems design possibilities.
• Contribute to nurturing an inclusive, curious, and collaborative design environment that empowers high-quality design outcomes and team growth.

📝 Enhancement Note: The depth of responsibilities highlights a need for a designer who can operate both strategically and tactically, managing complex projects with multiple stakeholders and diverse user needs. The emphasis on "design system from scratch" and "0→1 product launches" requires a strong foundation in scalable design principles and the ability to build foundational elements.

🎓 Skills & Qualifications

Education: While a formal degree is not explicitly stated, a strong portfolio and proven experience are paramount. A background in Design, Human-Computer Interaction (HCI), Computer Science, or a related field would be beneficial.

Experience: 10+ years of progressive experience in product design, with a significant track record of successfully owning and delivering complex, end-to-end design initiatives from conception through to production.

Required Skills:

• Proven experience leading and delivering 0→1 product launches, where you were instrumental in defining the initial design vision and executing its realization.
• Demonstrated expertise in B2B SaaS, enterprise platforms, fintech, or multi-sided marketplaces, particularly those involving multiple distinct user types and potentially conflicting needs.
• A robust portfolio that showcases the design of complex B2B products, sophisticated dashboards with advanced data visualization capabilities, intricate multi-step workflows, and complete, production-ready design systems.
• Exceptional UX and UI craft, demonstrating a deep understanding of user-centered design principles and a strong command of accessibility best practices, specifically WCAG 2.1 AA standards.
• Expert proficiency in Figma, coupled with strong, practical capabilities in responsive web design techniques.
• Proven experience in effective collaboration with engineering teams, including detailed design handoffs, clear specifications, redline documentation, and comprehensive asset management.
• Strong, articulate communication skills, with the ability to clearly convey design decisions, strategic rationale, and anticipated impact to both technical and non-technical audiences.
• An analytical and strategic mindset, with a demonstrated ability to connect design outcomes directly to key business and product metrics for impact assessment.
• A proactive, self-starter attitude, capable of thriving in fast-paced, ambiguous environments, and confidently managing multiple complex priorities simultaneously.

Preferred Skills:

• Experience in the iGaming or entertainment technology sector.
• Familiarity with internationalization and localization considerations in design.
• Experience with user research methodologies beyond usability testing, such as ethnographic studies or in-depth interviews.
• Understanding of front-end development principles to facilitate stronger collaboration with engineers.

📝 Enhancement Note: The requirements emphasize a senior-level individual contributor with a blend of strategic thinking, system design capabilities, and hands-on execution. The specific mention of B2B SaaS, enterprise platforms, fintech, or multi-sided marketplaces, along with 0→1 product launch experience, strongly suggests the need for experience in complex, data-rich environments with diverse user roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least two significant end-to-end product design case studies, detailing the problem, your process, design decisions, and measurable outcomes.
• Include a dedicated section demonstrating the creation and implementation of a comprehensive design system from its foundational elements to scaled usage, highlighting component libraries, design tokens, and usage guidelines.
• Present examples of complex user interfaces, such as multi-step workflows, sophisticated dashboards with data visualization, and internal tooling or admin panels.
• Clearly articulate your role in 0→1 product launches, outlining how you defined the initial design vision, established standards, and drove execution.
• Demonstrate a strong understanding and application of accessibility standards (WCAG 2.1 AA) within your design work.
• Include examples of how you collaborated with engineering teams, detailing handoff processes and documentation.

Process Documentation:

• For each case study, clearly outline your design process, including user research, problem framing, ideation, prototyping, testing, and iteration phases.
• Detail how you translated user insights, business requirements, and technical constraints into actionable design solutions.
• Explain how you measured the success of your designs and iterated based on data and user feedback.
• Document your approach to building and maintaining design systems, including how you ensured scalability, consistency, and adoption.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. It must demonstrate not just aesthetic skill but a strategic, systems-thinking approach to complex problem-solving, with a clear emphasis on measurable impact and the ability to build foundational design infrastructure.

💵 Compensation & Benefits

Salary Range: For a Staff Product Designer with 10+ years of experience in Melbourne, Australia, the estimated annual salary range is AUD $180,000 - $250,000. This estimate is based on industry benchmarks for senior design roles in major Australian cities, factoring in the company's industry (iGaming/tech), the senior nature of the role (Staff level), and the responsibility for a 0→1 platform initiative.

Benefits:

• Office Perks & Environment:
  • In-house baristas serving complimentary coffee, tea, fresh juices, and smoothies.
  • Daily catered breakfast and regular company-wide events.
  • Fully stocked snack walls and drink fridges on every floor.
  • Modern office spaces equipped with recreational facilities like pool tables, table tennis, gaming consoles, and an F1 simulator.
• Wellbeing & Personal Development:
  • Access to a comprehensive Employee Assistance Program (EAP) for employees and their families.
  • Unlimited access to over 20,000 courses via LinkedIn Learning for continuous skill development.
  • One paid volunteer day per year to support community initiatives.
  • Weekly professional massages provided on-site.
• Team Connection & Rewards:
  • Dedicated team budgets for lunches and activities to foster team cohesion and celebrate achievements.
  • Opportunities to participate in social sports teams and corporate games.
  • Branded "Easygo" merchandise and swag.
  • Gift vouchers for birthdays and work anniversaries, with chances to win additional prizes.
• Events & Experiences:
  • Invitations to company-wide talks featuring key partners such as Everton FC and Team Sauber (Formula 1).
  • Office visits from prominent streamers.
  • Opportunities to meet brand ambassadors like Alex Pereira and Israel Adesanya.
  • Access to ballots for exclusive tickets to major events including Formula 1, UFC, and various sporting and music events.

Working Hours: The role typically involves a standard 40-hour work week, with flexibility expected to meet project deadlines and operational needs, common in fast-paced tech environments.

📝 Enhancement Note: The salary range is an estimation for the Melbourne market at this experience level and role seniority. The extensive benefits package highlights a strong focus on employee well-being, professional development, and unique experiential perks, reflecting a vibrant company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically iGaming and entertainment services, providing platform solutions for major brands like Stake.com, Kick.com, and Twist Gaming. This industry is characterized by rapid growth, innovation, high user engagement, and a focus on seamless digital experiences.

Company Size: Over 600 employees. This size indicates a mature but still agile organization, offering opportunities for significant impact without being overly bureaucratic. It suggests a well-established structure with room for growth and development.

Founded: The company was founded with the ambition to become a leading online service provider for entertainment companies. Its growth from humble beginnings to over 600 employees highlights a successful trajectory driven by innovation and client success.

Team Structure:

• The design team is likely part of a broader Product or Technology department, reporting to a Head of Product, VP of Design, or similar leadership role.
• As a Staff Designer, you will operate as a senior individual contributor, likely mentoring junior designers and influencing design strategy across multiple product areas.
• Close collaboration with Product Managers, Engineers, Marketing, and potentially Data Analysts is expected, forming cross-functional pods or squads focused on specific platform features or initiatives.

Methodology:

• Data-Driven Design: Utilizing analytics, A/B testing, and user feedback to inform design decisions and measure impact.
• Systems Thinking: Focus on building scalable, consistent, and maintainable design systems and platform architecture.
• Agile Development: Working within fast-paced, iterative cycles, closely aligned with engineering sprints.
• User-Centric Approach: Deeply understanding and advocating for diverse user needs across multiple personas.

Company Website: Easygo.io

📝 Enhancement Note: The company operates within a dynamic and competitive sector, requiring a design approach that is both innovative and highly reliable. The "founder-led environment" and emphasis on "autonomy, excellence, and bold thinking" suggest a culture that values proactive contribution and strategic initiative.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Staff" level, signifying a senior individual contributor position. It sits above Senior Product Designer and typically below Group Lead or Director roles. Staff Designers are expected to tackle the most ambiguous problems, drive strategic initiatives, and influence the direction of multiple product teams or even the entire product organization. Their impact is measured by their influence on product strategy, design system maturity, and the overall quality and effectiveness of the user experience across the platform.

Reporting Structure: As a Staff Product Designer, you will likely report to a Director of Product Design, VP of Design, or potentially a Head of Product. You will work closely with Product Managers and Engineering Leads as peers within cross-functional product teams.

Operations Impact: The Staff Product Designer is expected to have a significant impact on core business operations by:

• Driving User Acquisition & Retention: Designing intuitive onboarding flows, engaging user experiences, and features that encourage repeat usage and loyalty for Easygo's B2B clients and their end-users.
• Enhancing Operational Efficiency: Creating effective internal tools and admin dashboards that streamline client management, content moderation, and operational workflows for Easygo's B2B customers.
• Facilitating Scalability: Building a robust design system and platform architecture that supports rapid iteration, new feature development, and international expansion, directly impacting Easygo's ability to grow its client base and service offerings.
• Improving Data Utilization: Designing effective analytics and reporting experiences that provide clients with actionable insights, enabling them to optimize their own operations and maximize value from Easygo's services.

Growth Opportunities:

• Design Leadership: Potential to grow into Principal Product Designer roles, leading larger strategic initiatives, or transition into management roles (e.g., Design Manager, Director of Design) if desired.
• Specialization: Deepen expertise in areas like design systems, complex data visualization, or platform architecture.
• Cross-Functional Influence: Expand influence across product strategy, engineering best practices, and go-to-market initiatives.
• Mentorship: Develop leadership skills by mentoring junior designers and contributing to the growth of the design team.

📝 Enhancement Note: The "Staff" title signifies a high level of strategic contribution and technical expertise. This role offers significant autonomy and the opportunity to shape foundational elements of a new platform, leading to substantial career growth in design leadership or specialized design areas.

🌐 Work Environment

Office Type: The description points to a modern, vibrant, and amenity-rich office environment designed to foster collaboration, creativity, and employee well-being. It's an on-site role, emphasizing the value placed on in-person interaction and the collaborative office culture.

Office Location(s): Melbourne, Australia. The company has expanded significantly, suggesting a central and well-equipped office space designed to accommodate its growing workforce.

Workspace Context:

• Collaborative Hub: The office is designed with collaboration in mind, featuring modern spaces, recreational facilities (pool tables, table tennis, gaming consoles), and amenities (baristas, snack walls) that encourage interaction and team building.
• Technology & Tools: Access to state-of-the-art design tools (Figma) is expected, alongside a robust IT infrastructure to support complex design work and collaboration.
• Team Interaction: Opportunities for frequent interaction with design peers, Product Managers, Engineers, and leadership, fostering a dynamic and communicative work environment. The presence of company-wide talks and events further enhances cross-team connection.

Work Schedule: While a standard 40-hour work week is typical, the fast-paced, founder-led environment suggests a need for flexibility and dedication to meet project milestones. The emphasis on "moving fast without sacrificing quality" implies a results-oriented culture where focus and efficiency are key.

📝 Enhancement Note: The detailed perks suggest an office environment that prioritizes employee experience and fosters a strong sense of community and engagement. This is typical of tech companies aiming to attract and retain top talent in competitive markets like Melbourne.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess general fit, experience level, and interest in the role and company.
• Portfolio Presentation & Technical Interview: A deep dive into your portfolio, focusing on 2-3 key projects. Expect to articulate your design process, strategic thinking, problem-solving approach, and the impact of your work. This will likely involve a discussion with senior designers or design leadership.
• Cross-Functional Collaboration Interview: A session with Product Management and Engineering leads to assess your ability to collaborate effectively, communicate technical constraints, and align on product strategy. This may involve discussing past cross-functional challenges and resolutions.
• Executive/Leadership Interview: A final interview with senior leadership (e.g., VP of Product, CTO, or CEO) to discuss strategic vision, leadership potential, and cultural fit within the founder-led environment.
• Reference Checks: Standard professional reference checks.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest, most relevant projects. Prioritize those that demonstrate 0→1 product launches, complex B2B platforms, design system creation, and significant measurable impact.
• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, your design process (from discovery to delivery), key decisions made and why, trade-offs considered, and the ultimate outcomes (quantified whenever possible).
• Highlight Systems Thinking: Explicitly showcase your experience in building and scaling design systems. Detail the components, patterns, and documentation you created and how they facilitated efficiency and consistency.
• Demonstrate Collaboration: Explain how you partnered with Product and Engineering, including your handoff processes and how you addressed technical constraints or feedback.
• Focus on Impact: Quantify results whenever possible (e.g., increased conversion rates, reduced user errors, improved efficiency metrics). If exact metrics aren't available, articulate the intended business impact and how you would measure it.
• Prepare for Ambiguity: Be ready to discuss how you approach ambiguous problems and how you bring clarity to complex design challenges.

Challenge Preparation:

• Design Exercise: You may be given a small design challenge or asked to critique an existing interface. Prepare to think aloud, articulate your rationale, and propose solutions based on user-centered principles and business objectives.
• System Design Discussion: Be prepared to discuss your approach to designing scalable and maintainable design systems.
• Stakeholder Management: Practice articulating design decisions and trade-offs clearly and persuasively, anticipating potential questions and objections from Product, Engineering, and Leadership.

📝 Enhancement Note: The interview process is designed to thoroughly assess strategic thinking, design leadership capabilities, collaboration skills, and the ability to drive impact in a complex, high-growth environment. A well-crafted portfolio is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is explicitly required for UI design, prototyping, and collaboration. This will be the core tool for daily design work and handoffs.
• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like ProtoPie or InVision Studio might be beneficial for more complex interactions.
• Design System Management: Experience with tools or methodologies for managing design tokens, component libraries, and design system documentation (e.g., Storybook, Zeroheight, or custom solutions).

Analytics & Reporting:

• Analytics Platforms: Familiarity with platforms like Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior, track key metrics, and inform design decisions.
• Data Visualization Tools: Experience designing interfaces for data dashboards and reporting tools, potentially involving tools like Tableau, Power BI, or custom charting libraries.

CRM & Automation:

• While not directly a design tool, understanding the principles of CRM systems (e.g., Salesforce) and marketing automation platforms can be helpful for context, especially when designing integrated user experiences or internal tools that interact with these systems.

Collaboration & Project Management:

• Jira/Confluence: Common tools for tracking development progress, managing tasks, and documenting product requirements and design specifications.
• Slack/Microsoft Teams: Essential for day-to-day communication and team collaboration.

📝 Enhancement Note: The explicit requirement for Figma highlights its central role. Proficiency in design system tools and an understanding of analytics platforms are crucial for a role focused on building scalable, data-informed experiences.

👥 Team Culture & Values

Operations Values:

• Excellence & Craft: A commitment to high-quality design, attention to detail, and pushing creative boundaries. This means striving for elegant, intuitive, and effective solutions.
• Autonomy & Bold Thinking: Encouragement to take ownership, make independent decisions, and propose innovative ideas without fear of failure. This value fosters a proactive and entrepreneurial spirit.
• Collaboration & Inclusivity: A strong emphasis on working together across teams, valuing diverse perspectives, and fostering an environment where everyone feels empowered to contribute.
• Data-Driven Impact: Decisions are grounded in data and user insights, with a focus on measuring the tangible impact of design on business objectives and user experience.
• Speed & Agility: The ability to move quickly, adapt to changing priorities, and iterate rapidly without compromising on quality, essential in a fast-moving industry.

Collaboration Style:

• Cross-Functional Integration: Design is deeply integrated with Product and Engineering from the outset of any initiative, ensuring alignment and shared ownership.
• Open Feedback Culture: A willingness to give and receive constructive feedback openly and respectfully, fostering continuous improvement and learning.
• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and design patterns across the team and broader organization.
• Proactive Communication: Maintaining clear and consistent communication channels to keep stakeholders informed and to resolve issues efficiently.

📝 Enhancement Note: The culture emphasizes a blend of high performance, innovation, and collaborative teamwork. Candidates should be comfortable with ambiguity, proactive in their contributions, and skilled at building strong working relationships across disciplines.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a Greenfield Platform: Establishing design foundations, standards, and a design system from scratch for a complex, multi-sided platform requires significant strategic foresight and execution.
• Balancing Multiple Personas: Designing for diverse user groups (e.g., clients, end-users, internal administrators) with potentially competing needs and priorities necessitates careful trade-offs and user advocacy.
• Scalability and Internationalization: Ensuring the design and system can scale globally, accommodating various languages, cultural nuances, and future feature expansions.
• Fast-Paced Environment: Adapting to rapid iteration cycles, evolving requirements, and the need to deliver high-quality solutions quickly.
• Driving Strategic Influence: Effectively influencing product direction and securing buy-in from senior leadership and cross-functional partners for design initiatives.

Learning & Development Opportunities:

• Design System Mastery: Opportunity to build and own a comprehensive design system, becoming a subject matter expert in scalable design infrastructure.
• Strategic Product Influence: Gaining experience in shaping the product roadmap and strategy of a significant new platform.
• Cross-Disciplinary Learning: Deepening understanding of Product Management, Engineering processes, and business operations within the iGaming and tech sectors.
• Leadership Development: Potential for mentorship roles, leading design initiatives, and growing into more senior leadership positions.
• Industry Exposure: Engaging with industry leaders and partners through company events and talks, broadening professional networks and knowledge.

📝 Enhancement Note: The challenges presented are inherent to a 0→1 initiative and a senior role. They offer substantial opportunities for professional growth and skill development, particularly in strategic design leadership and systems thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you were responsible for defining the design vision for a completely new product or platform. What was your process, and what were the key outcomes?" (Focus on your 0→1 experience, strategic approach, and impact).
• "How would you approach building a design system from scratch for a complex, multi-sided platform with diverse user personas?" (Highlight your understanding of scalability, componentization, documentation, and governance).
• "Walk us through a complex workflow you designed. What made it complex, and how did you ensure clarity and efficiency for the user?" (Demonstrate your problem-solving skills and UX craft).
• "Imagine you have conflicting requirements from Product, Engineering, and Marketing. How do you navigate these to arrive at an optimal design solution?" (Showcase your negotiation, compromise, and strategic decision-making skills).

Company & Culture Questions:

• "What interests you most about Easygo and this specific role at this stage of the company's growth?" (Research Easygo's brands, market position, and connect it to your career goals).
• "How do you contribute to fostering an inclusive and collaborative team environment?" (Align your answer with Easygo's stated values of collaboration and inclusivity).
• "Describe your experience working in a fast-paced, ambiguous environment. How do you maintain focus and drive results?" (Highlight your self-starter mentality and ability to thrive despite uncertainty).

Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome.
• Emphasize Your "Why": Clearly articulate the rationale behind your design decisions, linking them to user needs and business objectives.
• Show, Don't Just Tell: Use visuals effectively – mockups, prototypes, user flows, design system examples.
• Quantify Impact: Present metrics and results clearly. If exact numbers are unavailable, discuss the intended impact and how success would be measured.
• Be Prepared for Deep Dives: Anticipate detailed questions about your process, trade-offs, and challenges encountered.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, systems-level design capabilities, strong collaboration skills, and a clear understanding of how design drives business outcomes. Be ready to articulate your process and impact with confidence.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit Your Application: Navigate to the Easygo careers page or the provided Greenhouse link and complete the application form.
• Tailor Your Resume: Ensure your resume highlights your 10+ years of experience, specific achievements in 0→1 product launches, design system creation, and complex B2B/platform design. Use keywords from the job description like "Product Design," "Design Systems," "Figma," "B2B SaaS," and "strategic influence."
• Curate Your Portfolio: Select your most relevant projects that showcase the required skills and experience. Prepare a clear narrative for each case study, focusing on your process, strategic thinking, and measurable impact. Ensure it's easily accessible (e.g., via a personal website or PDF).
• Prepare Your Narrative: Practice articulating your experience and design philosophy, especially concerning your approach to ambiguous problems, building foundational design elements, and collaborating with cross-functional teams. Be ready to discuss your portfolio projects in detail.
• Research Easygo: Understand their brands (Stake.com, Kick.com, Twist Gaming), their market position in the iGaming and entertainment tech industry, and their company culture as described in the job posting and on their website.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.