Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: AllTrails

Location: Remote (U.S. Based)

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: March 14, 2026

Experience Level: 3+ Years Professional Experience

Remote Status: Fully Remote (U.S. Based)

🚀 Role Summary

• This role is crucial for developing and executing creative strategies for advertising and organic social media campaigns, with a strong emphasis on motion and video assets.

• The Brand Designer will be instrumental in translating brand systems into compelling creative executions, pushing the AllTrails brand forward through best-in-class design and visual storytelling.

• This position requires conceptualizing and producing motion-first paid advertising creative, utilizing advanced tools like After Effects, and contributing to the development of scalable motion systems.

• The role involves close collaboration with marketing, copywriting, social media, advertising, and PR teams to ensure brand consistency and drive growth through iterative design.

📝 Enhancement Note: While the job title is "Brand Designer," the core responsibilities and required skills heavily lean into motion graphics, video production, and performance marketing creative. This role is more specialized than a general brand designer and requires a strong understanding of how design elements, particularly motion, impact advertising campaign performance. The "operations" aspect comes from the need to build scalable systems, iterate quickly, and ensure brand consistency across numerous touchpoints in a performance-driven environment, which is a key function within marketing operations.

📈 Primary Responsibilities

• Conceptualize, design, and produce motion-first paid advertising creative for social, display, broadcast, and digital channels, primarily using Adobe After Effects.

• Develop and maintain modular motion systems and templates within Figma and Adobe tools to enable efficient, high-quality creative generation and iteration at scale.

• Collaborate closely with cross-functional teams, including marketing, copywriting, social media, advertising, and PR, to align creative output with campaign objectives and brand messaging.

• Generate and iterate on effective brand creative, understanding how animated and static formats contribute to growth and performance optimization.

• Ensure rigorous brand consistency across all creative assets, translating established brand systems into compelling executions while also innovating and pushing the brand's visual identity forward.

• Clearly articulate design decisions, rationale, and feedback integration to stakeholders, team members, and external vendors.

• Manage multiple projects simultaneously in a fast-paced, performance-driven, and remote work environment, demonstrating strong organizational and time management skills.

• Contribute to a culture of continuous improvement by actively participating in design reviews and incorporating feedback to enhance creative performance and meet business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency. The emphasis on "motion systems," "modular design," and "iterative mindset to drive growth and continuously optimize performance" points to a need for process-oriented thinking within the creative function, aligning with marketing operations principles.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of professional design experience, with a significant focus on creating motion-driven marketing and paid advertising creative.

• Proven experience in designing high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms.

• Demonstrated ability to work effectively in a remote, fast-paced, and sometimes ambiguous environment.

Required Skills:

• Advanced proficiency in Adobe After Effects for motion graphics and animation.

• Working knowledge of video editing software such as Adobe Premiere or Final Cut Pro.

• Strong proficiency in Figma for design system development and collaboration.

• Proficiency in Adobe Creative Suite, including Illustrator and Photoshop.

• Deep understanding of motion design principles, including timing, pacing, motion typography, and transitions.

• Ability to translate motion design principles into performance marketing strategies and measurable results.

• Strong understanding of fundamental design principles: layout, typography, visual hierarchy, and their application in motion.

• Excellent collaboration and communication skills, with the ability to articulate design decisions and incorporate feedback effectively.

• Strong organizational and time management skills, with the capacity to manage multiple projects and meet deadlines in a remote setting.

• A demonstrated iterative mindset and ability to evolve designs based on performance data and business objectives.

Preferred Skills:

• Experience designing for diverse audiences, including international markets, multi-language localization, and accessibility for people with disabilities.

• Experience in designing localized creative assets for international markets.

• Familiarity with building and maintaining design systems.

• Understanding of A/B testing methodologies for creative assets.

📝 Enhancement Note: The emphasis on "motion principles and how motion impacts performance marketing" and "design high-converting animated digital advertising assets" indicates a strong need for a data-informed approach to creative development, a hallmark of effective marketing operations. The preference for international and accessibility design experience suggests a mature marketing function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing real-world examples of creative executions for advertising campaigns across social media, display networks, broadcast, and digital platforms.

• Demonstrations of motion-driven creative that clearly highlight the applicant's ability to conceptualize and execute engaging animated assets.

• Case studies or examples that illustrate the iterative design process, showing how creative was optimized for performance based on campaign objectives and metrics.

• Evidence of building or contributing to modular motion systems or design templates that enable scalable creative production.

Process Documentation:

• While not explicitly stated as a deliverable, the ability to document and articulate the process for creating motion assets, building motion systems, and iterating on creative for performance will be crucial.

• Candidates should be prepared to discuss their workflow for concepting, production, feedback incorporation, and final delivery of motion graphics and video assets.

• The portfolio should implicitly demonstrate an understanding of efficient creative production workflows and how to maintain quality and brand consistency at scale.

📝 Enhancement Note: The requirement for a portfolio focused on "creative executions for advertising campaigns" and "high-converting animated digital advertising assets" implies an expectation that candidates can demonstrate not just aesthetic skill but also an understanding of how their work contributes to measurable business outcomes. This is a key aspect of operations-focused roles within marketing.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year.

Benefits:

• Competitive and equitable compensation, including company stock options (equity) and performance-based bonuses.

• Comprehensive health, dental, and vision insurance coverage.

• Unlimited Paid Time Off (PTO) in addition to company holidays.

• Monthly "no-meeting" days to dedicate time to product testing and improvement.

• Fully paid parental leave for all new parents.

• 401k matching program.

• Access to financial wellness resources through Origin.

• Remote work stipend to create a comfortable home office setup.

• Annual learning stipend for professional development and skill enhancement.

• Exclusive discounts on AllTrails subscriptions and merchandise for employees and their network.

Working Hours:

• While a standard 40-hour work week is implied for a full-time role, the remote nature and emphasis on performance and iterative work suggest a degree of flexibility in scheduling, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The salary range is provided. The benefits package is comprehensive and competitive, with specific inclusions like a remote work stipend and learning stipend that are highly relevant to operations and creative professionals seeking to enhance their skills and work environment. The emphasis on equitable compensation and holistic well-being is also a positive indicator for company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Recreation & Technology Platform. AllTrails operates in a unique intersection of technology and the outdoors, aiming to connect millions of users with nature. This industry context means a passion for the outdoors is often a shared value.

Company Size: AllTrails is a well-established company, indicated by its participation in the E-Verify program and comprehensive benefits. While the exact number of employees isn't stated, the scale of operations and the mention of "millions of trailgoers" suggests a mid-to-large sized organization.

Founded: The founding date is not provided, but the company's maturity is evident in its established platform and extensive trail collection.

Team Structure:

• The Brand Designer reports into the Brand Design team, indicating a specialized creative department.

• This role will work "hand-in-hand with marketing teams," suggesting close cross-functional collaboration with functions like advertising, social media, PR, and copywriting.

Methodology:

• The company emphasizes solving "incredibly hard problems" to get more people outside, suggesting a problem-solving and innovation-driven approach.

• The role requires an "iterative mindset to drive growth and continuously optimize performance," indicating a data-informed and performance-focused methodology for creative development.

• A commitment to "world-class creative" and "best-in-class design" points to a high standard for creative output.

Company Website: https://www.alltrails.com/

📝 Enhancement Note: The company culture appears to be a blend of passion for the outdoors, a data-driven approach to growth, and a collaborative, ego-free work environment. The "operations" aspect is evident in the focus on scalable systems, performance optimization, and cross-functional alignment within marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor within the Brand Design team, focusing on specialized skills in motion graphics and performance creative. It requires a strong portfolio and 3+ years of experience, indicating a level beyond entry-level.

Reporting Structure: The Brand Designer reports into the Brand Design team. This team likely collaborates closely with the broader Marketing department, with the Brand Designer working directly with marketing managers, social media specialists, and advertisers.

Operations Impact: The Brand Designer's work directly impacts marketing campaign performance, user acquisition, and brand engagement. By creating effective motion-first advertising, this role contributes to driving growth, optimizing conversion rates, and enhancing AllTrails' brand presence across various digital channels. The ability to create scalable creative systems also has an operational impact, improving efficiency in campaign execution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, video production, and performance-driven creative for digital advertising.

• Design Systems Development: Contribute to and potentially lead the expansion of motion design systems, influencing how creative is produced at scale.

• Cross-Functional Leadership: Potentially move into roles that require more strategic input on creative campaign development, working more closely with marketing leadership.

• Mentorship: As more junior designers join, there may be opportunities to mentor and guide their development in motion graphics.

• Broader Creative Strategy: With demonstrated success, the role could evolve to influence broader brand strategy and creative direction.

📝 Enhancement Note: This role offers growth within a specialized creative function, with clear pathways to deepen technical skills and influence creative strategy. The operational aspect of building scalable systems also presents opportunities for career progression into more strategic or team-lead roles within creative operations or marketing operations.

🌐 Work Environment

Office Type: Fully Remote (U.S. Based). While San Francisco Bay Area employees are encouraged to come into the office one day a week, the position is primarily designed for remote work.

Office Location(s): Remote within the United States. The company participates in the E-Verify program for all remote locations.

Workspace Context:

• The remote work environment requires self-motivation and strong organizational skills.

• The company provides a remote work stipend to help employees create a productive home office setup.

• Collaboration will primarily occur through digital tools, necessitating effective communication and engagement in virtual team settings.

Work Schedule:

• A standard full-time schedule is expected, but the remote nature may offer some flexibility.

• The emphasis on iterative work and performance suggests that deliverables and collaboration deadlines are paramount.

• The monthly "no-meeting" days are a unique benefit designed to optimize individual focus time and reduce meeting fatigue, which can be particularly beneficial in a remote setting.

📝 Enhancement Note: The remote nature of this role is a key feature. The provision of a stipend and the emphasis on "no-meeting" days suggest a company that understands and supports the operational needs of remote employees, aiming to foster productivity and well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess qualifications and creative output.

• Portfolio Review & Technical Interview: A deeper dive into the portfolio, focusing on motion graphics, advertising creative, and problem-solving examples. This stage may involve technical questions about After Effects, Figma, and motion design principles.

• Cross-Functional Interview: Discussions with marketing stakeholders and potential collaborators to assess teamwork, communication skills, and understanding of campaign objectives.

• Hiring Manager Interview: Final discussion with the Brand Design lead or hiring manager to assess cultural fit, career aspirations, and overall suitability for the role.

• Potential Design Challenge: While not explicitly stated, a small design challenge or a request to present a case study from their portfolio may be part of the process to evaluate practical skills and approach.

Portfolio Review Tips:

• Showcase Motion & Performance: Prioritize examples of motion graphics and video assets created for advertising campaigns, especially those that demonstrate a clear understanding of performance marketing objectives and results.

• Highlight Iteration: Include case studies that show your process of concepting, designing, receiving feedback, and iterating on creative to achieve better results.

• Demonstrate System Thinking: If possible, include examples of building modular creative systems, templates, or design systems that enable scalable production.

• Brand Consistency: Ensure your portfolio reflects an ability to adhere to brand guidelines while also pushing creative boundaries.

• Clarity and Conciseness: Organize your portfolio logically and be prepared to walk through 2-3 key projects in detail, explaining your role, process, and impact.

Challenge Preparation:

• If a design challenge is given, focus on interpreting the brief accurately, demonstrating strong motion design fundamentals, and delivering a polished output within the given timeframe.

• Be prepared to articulate your design decisions clearly and explain how your creative choices align with campaign goals.

• Practice presenting your work concisely and confidently.

📝 Enhancement Note: The emphasis on a portfolio that showcases "creative executions for advertising campaigns" and "high-converting animated digital advertising assets" is critical. Candidates should prepare to speak to the performance impact of their work, not just the aesthetic quality. This aligns with the operational need for marketing to deliver measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics & Video Editing: Adobe After Effects (Advanced Proficiency), Adobe Premiere (Working Knowledge), Final Cut Pro (Working Knowledge).

• Design & Collaboration: Figma (Proficiency), Adobe Illustrator (Proficiency), Adobe Photoshop (Proficiency).

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this role's core responsibilities, but an understanding of how creative assets are deployed through advertising platforms and potentially marketing automation workflows is helpful.

📝 Enhancement Note: The required toolset is specific and advanced, particularly After Effects. Proficiency in Figma is also highlighted, indicating its importance for design systems and collaborative workflows, which are operational components of creative production.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: While creative, the role is expected to be performance-driven, using insights to iterate and optimize creative for better results.

• Collaboration & Teamwork: A strong emphasis on working "hand-in-hand" with marketing and other teams, fostering a collaborative spirit.

• Ego-Free Environment: The company explicitly values humility, empathy, and open-mindedness, suggesting a culture that prioritizes collective success over individual accolades.

• Continuous Improvement: An iterative mindset and willingness to incorporate feedback are key, reflecting a culture of learning and refinement.

• Passion for the Outdoors: A shared appreciation for nature is likely a unifying factor within the company.

Collaboration Style:

• Cross-Functional Integration: The Brand Designer will work closely with marketing, copywriting, social media, and advertising teams, requiring strong communication and alignment.

• Feedback and Iteration: A culture that embraces constructive feedback and uses it to evolve designs and meet business objectives.

• Digital Collaboration: Given the remote nature, collaboration will heavily rely on digital tools and proactive communication to ensure seamless workflow and project progression.

📝 Enhancement Note: The "no egos" policy and emphasis on collaboration are strong indicators of a healthy team culture that supports efficient operations through open communication and shared goals. The blend of creative passion and data-driven results is a common thread in successful marketing operations environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: Consistently creating engaging motion graphics that also drive measurable conversion and growth.

• Remote Collaboration: Effectively collaborating and communicating creative ideas and feedback in a fully remote setting.

• Fast-Paced Environment: Juggling multiple projects and deadlines in a dynamic, performance-driven market.

• Scalability of Creative: Developing motion systems and templates that allow for efficient, high-volume creative production while maintaining brand integrity.

• Translating Brand to Diverse Audiences: Adapting creative for international markets or specific demographic segments, as suggested by preferred skills.

Learning & Development Opportunities:

• Advanced Motion Graphics & Video: Deepen expertise in specialized After Effects techniques, 3D animation, or advanced video editing workflows.

• Performance Marketing Creative Strategy: Gain a more profound understanding of how creative assets translate into user acquisition and retention metrics.

• Design Systems Thinking: Contribute to or lead the development of more sophisticated motion design systems and brand guidelines for scaled creative production.

• Cross-Functional Exposure: Develop a deeper understanding of marketing campaign strategy, advertising platforms, and user acquisition funnels.

• Industry Conferences & Training: Utilize the annual learning stipend for courses, workshops, or conferences related to motion design, digital advertising, or creative operations.

📝 Enhancement Note: The challenges presented are typical for a role that bridges creative execution with operational efficiency and performance marketing goals. The growth opportunities are well-aligned with developing a specialized skill set within a performance-oriented marketing function.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you used motion graphics to significantly improve the performance of a paid advertising campaign. What was your process, and what were the results?" (Focus on metrics and ROI).

• "How do you approach building modular motion systems or templates to enable scalable creative production? Walk me through an example." (Highlighting process efficiency and system design).

• "Describe your process for collaborating with marketing and copywriting teams. How do you ensure brand consistency while also pushing creative boundaries?" (Assessing collaboration and brand stewardship).

Company & Culture Questions:

• "What excites you about AllTrails' mission to connect people with the outdoors?" (Demonstrate genuine interest).

• "How would you contribute to a collaborative, 'no egos' team environment?" (Showcase humility and teamwork).

Portfolio Presentation Strategy:

• Select Performance-Focused Projects: Choose 2-3 projects that clearly demonstrate your ability to create effective advertising creative with measurable impact.

• Tell a Story: For each project, outline the objective, your role, your creative process (including any iterations), the tools used, and the final results (quantified with data if possible).

• Showcase Motion Expertise: Be ready to discuss your technical approach, the specific motion principles you applied, and why you made certain animation choices.

• Highlight System Contributions: If you have examples of creating templates or modular systems, be prepared to explain their benefits for efficiency and scalability.

• Address Brand Consistency: Explain how you ensured your creative aligned with brand guidelines while still being innovative.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative skill but also an understanding of how that creativity drives business results. The ability to articulate process, collaborate effectively, and adapt to feedback are key operational competencies.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Lever link.

• Customize Your Resume: Tailor your resume to highlight experience with motion graphics, video asset creation for advertising, proficiency in After Effects, Figma, and Adobe Creative Suite, and any experience with performance marketing or design systems. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features motion-driven advertising creative, ideally with case studies that demonstrate campaign performance, iterative design, and scalable systems. Organize it logically and prepare to present 2-3 key projects in detail.

• Prepare for Technical & Behavioral Questions: Practice articulating your design process, your approach to collaboration, how you handle feedback, and your understanding of performance marketing. Be ready to discuss your portfolio projects with confidence.

• Research AllTrails: Understand the company's mission, target audience, and recent marketing efforts. Think about how your skills can contribute to their goals of getting more people outdoors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.