Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: The Raymond Corporation (Carolina Handling)

Location: Charlotte, North Carolina, United States / Greenville, South Carolina, United States

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: March 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in elevating the company's brand presence through strategic visual storytelling across a comprehensive range of media, including digital, print, motion graphics, and video production.

• It involves close collaboration with marketing, sales, HR, and executive leadership to translate complex industrial and operational concepts into compelling, on-brand visual content that supports both external marketing initiatives and internal communications.

• The Graphic Designer will be instrumental in ensuring brand consistency, clarity, and quality across all customer-facing materials, employee communications, and leadership messaging, directly contributing to revenue growth and employee engagement.

• This position requires a high degree of autonomy and creative judgment, with a focus on developing scalable templates and modular assets to optimize efficiency and reuse across various platforms.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities clearly indicate a senior-level role with strategic brand stewardship, multimedia production leadership, and cross-functional collaboration, placing it within a "Marketing & Creative Operations" category with significant operational impact. The emphasis on supporting sales and executive leadership, managing vendors, and improving creative workflows points to a role that bridges creative execution with operational efficiency.

📈 Primary Responsibilities

• Brand & Visual Identity Leadership: Lead the evolution and maintenance of the company's visual identity across all marketing and internal communication channels, ensuring strict adherence to brand standards, templates, and guidelines for digital, print, video, presentations, and physical environments.

• External Marketing Asset Creation: Design and execute high-impact marketing assets, including sales presentations, case studies, campaign creative, website visuals, landing pages, email graphics, and trade show materials, translating complex technical and service offerings into clear, compelling visual narratives.

• End-to-End Multimedia Production: Lead the concept development, scripting, filming, editing, and final delivery of video and motion content, such as customer testimonials, social media content, event recaps, and internal storytelling, as well as multimedia assets supporting employee engagement and recruitment.

• Sales Enablement & Internal Communications Support: Partner with HR, Internal Communications, and Sales teams to design impactful assets for town halls, newsletters, recognition programs, safety initiatives, and executive presentations, creating clear and concise materials for leadership and sales enablement.

• Creative Operations & Vendor Management: Manage external creative vendors, maintain digital asset libraries, and optimize creative workflows for enhanced efficiency and scalability, while staying abreast of design and multimedia trends to introduce innovative visual storytelling approaches.

📝 Enhancement Note: The responsibilities are detailed and cover a broad spectrum of creative and operational tasks. The "lead and evolve" phrasing for brand identity and "lead end-to-end production" for video suggest a senior individual contributor role with significant ownership. The mention of "scalable templates and modular assets" and "improve creative workflows" highlights the operational aspect of this creative role.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of professional experience in graphic design and multimedia production, with a strong track record of supporting both external marketing and internal communications initiatives.

• Demonstrated experience in supporting sales teams and executive leadership with compelling visual materials.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.

• Strong presentation design skills, with advanced proficiency in PowerPoint.

• Solid understanding of digital formats and best practices for web, email, social media, and video content.

• Hands-on experience with video, photo, lighting, and audio equipment, coupled with a strong understanding of print production processes and vendor coordination.

• Exceptional visual storytelling and brand execution capabilities, evident in a robust portfolio.

Preferred Skills:

• Experience in managing external creative vendors and digital asset libraries.

• Familiarity with content management systems (CMS) for web content deployment.

• Knowledge of SEO best practices as they relate to visual content optimization.

📝 Enhancement Note: The emphasis on "expert proficiency" in Adobe Creative Cloud and specific mention of After Effects and Premiere Pro indicates a need for advanced multimedia skills beyond basic graphic design. The requirement for a "strong portfolio" is critical, and candidates should be prepared to showcase diverse examples. The preference for B2B/industrial experience is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a breadth of work including:
  • Visual Storytelling & Brand Execution: Examples demonstrating a strong ability to translate brand guidelines into compelling visual narratives across various mediums.
  • Presentation Design: High-quality examples of sales presentations, executive-level materials, and internal communication decks, highlighting clarity, impact, and design sophistication.
  • Video & Motion Graphics: A diverse range of video projects, including customer testimonials, explainer videos, social content, and motion graphics, demonstrating end-to-end production capabilities.
  • Cross-Functional Support: Projects that illustrate successful collaboration with marketing, sales, HR, and leadership teams to achieve specific communication objectives.
  • B2B/Industrial Context (Preferred): If applicable, showcase work relevant to industrial, manufacturing, or logistics sectors.

Process Documentation:

• Candidates should be prepared to discuss their approach to:
  • Workflow Design & Optimization: How they structure their creative process from brief to final delivery, including methodologies for managing multiple projects and deadlines efficiently.
  • Brand Consistency Management: Strategies for maintaining brand integrity across a wide array of assets and platforms, including the use of templates and style guides.
  • Collaboration & Feedback Integration: Processes for receiving and incorporating feedback from diverse stakeholders (marketing, sales, HR, leadership) to ensure project alignment and success.
  • Digital Asset Management: Experience with organizing, storing, and retrieving digital assets for efficient reuse and archival.

📝 Enhancement Note: The portfolio requirements are very specific, demanding evidence of not just design skill but also strategic thinking, project management, and the ability to cater to diverse internal stakeholders. Candidates should curate their portfolios to highlight these aspects explicitly. The emphasis on "process documentation" implies a need for candidates who can articulate and potentially improve existing creative workflows.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health & Wellness: Comprehensive Medical, Dental, and Vision Insurance; Prescription Drug Plan; Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.

• Financial Security: Company-paid Disability, Life, and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts (FSA), Health Savings Account (HSA), and Dependent Care Account.

• Work-Life Balance & Development: Generous Paid Time Off (PTO); Employee Assistance Program (EAP); Tuition Reimbursement for further education or certifications; Milestone & Anniversary Gifts.

• Additional Perks: Technology and Home Office Setup (laptop, dual monitors, keyboard, mouse); Flexible Work Arrangements; Company-sponsored social events and team-building activities; Employee recognition program.

Working Hours:

• This is a full-time position, typically adhering to standard business hours (e.g., 8 hours per day, 40 hours per week). While flexibility is mentioned for work arrangements, the core hours will likely be set to facilitate team collaboration and project management.

📝 Enhancement Note: Salary is estimated based on the experience level and the comprehensive nature of the responsibilities. The benefits package is exceptionally strong, indicating a company that invests heavily in its employees' well-being and professional development. The mention of "Flexible Work Arrangements" under "Perks" suggests potential for hybrid or flexible scheduling, which should be clarified during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Raymond Corporation, through its Carolina Handling division, operates within the industrial equipment and material handling solutions sector. This industry is characterized by a focus on efficiency, reliability, innovation, and strong B2B relationships.

Company Size: The Raymond Corporation is a significant player in its field, indicating a mid-to-large-sized organization with established processes and a structured environment. Carolina Handling, as a division, likely benefits from the resources of the larger corporation while maintaining a more focused operational structure. This size suggests opportunities for impact and visibility, but also a need for clear process adherence.

Founded: The Raymond Corporation was founded in 1922, signifying a long history and deep expertise in its market. This longevity suggests a stable company with a strong foundation and a culture that values tradition, reliability, and long-term vision, likely balanced with modern innovation.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director.

• They will collaborate closely with other marketing specialists (e.g., content writers, digital marketers), sales teams, HR personnel, and potentially operations or engineering departments for technical content.

Methodology:

• Data-Driven Creativity: While creative, the role emphasizes translating "complex industrial, operational, and cultural initiatives" into visuals, suggesting a data-informed approach where design serves strategic business objectives.

• Process Optimization: The need to create "scalable templates and modular assets" and "improve creative workflows" highlights a commitment to operational efficiency and continuous improvement within the creative function.

• Brand Stewardship: A core methodology involves maintaining and evolving a strong, consistent brand identity across all touchpoints, ensuring alignment with company values and positioning.

Company Website: https://www.raymondcorp.com/ (for The Raymond Corporation) and likely a dedicated site for Carolina Handling.

📝 Enhancement Note: Understanding the industrial context is crucial. The company likely values practicality, technical accuracy, and a no-nonsense approach to problem-solving. The designer’s ability to simplify complex information visually will be highly valued. The "Carolina Handling" brand likely has specific regional or divisional nuances that the designer must integrate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer or Multimedia Specialist, characterized by significant autonomy, end-to-end project ownership, and a strategic contribution to brand and communication goals. It is a key individual contributor role that bridges creative execution with operational support for revenue-generating and employee engagement initiatives.

Reporting Structure: The designer will report to a marketing leadership role (e.g., Marketing Manager, Director of Marketing). The role requires extensive collaboration with various departments, including Sales, HR, and Executive Leadership, indicating a central position within the organization's communication ecosystem.

Operations Impact: The designer's work directly impacts revenue growth by creating compelling sales enablement materials and marketing assets. They also influence employee engagement and retention through effective internal communications and support executive leadership in conveying strategic messages. The consistent application of brand identity strengthens overall brand equity, a key operational asset.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, video production, or advanced digital design within the industrial B2B context.

• Leadership Track: Potential to move into a Creative Lead or Art Director role, managing projects or junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Exposure: Opportunities to move into broader marketing roles, communications management, or even project management roles by leveraging their understanding of business needs and operational processes.

• Learning & Development: Access to tuition reimbursement and professional development programs allows for continuous skill enhancement in cutting-edge design software, multimedia techniques, and marketing best practices.

📝 Enhancement Note: The growth opportunities highlight the potential for this role to be a stepping stone to more senior creative or operational leadership positions, especially given its influence on sales and internal communications. The emphasis on "operational impact" suggests that demonstrating how creative work drives business results will be key for career advancement.

🌐 Work Environment

Office Type: This role is primarily on-site, with potential for flexible work arrangements as mentioned in the benefits. The environment is likely a professional office setting within the company's facilities, designed for collaboration and focused work.

Office Location(s): Charlotte, North Carolina, and Greenville, South Carolina. Candidates should confirm which location is the primary base or if travel between them is required.

Workspace Context:

• Collaborative Environment: The role necessitates significant interaction with various departments, fostering a collaborative atmosphere where designers are integrated into broader project teams.

• Technology & Tools: Associates will be provided with necessary technology, including a laptop, dual monitors, and a wireless keyboard/mouse, ensuring they have the tools for efficient creative work. Access to advanced design software (Adobe Creative Cloud) and presentation tools (PowerPoint) is standard.

• Team Interaction: Regular opportunities to engage with marketing colleagues, sales representatives, HR partners, and executive leadership, ensuring alignment and effective communication of creative strategies.

Work Schedule: The standard work schedule will be full-time, approximately 40 hours per week. While "Flexible Work Arrangements" are noted, the on-site nature and collaborative requirements suggest a structured schedule with potential for some flexibility in start/end times or occasional remote work, subject to team needs and management approval.

📝 Enhancement Note: The "on-site" designation is important. While "flexible work arrangements" are mentioned, candidates should be prepared for a predominantly office-based role. The description of the workspace emphasizes collaboration and the provision of necessary technology, indicating a supportive environment for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative capabilities.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, problem-solving approaches, and how they translated client/business needs into visual solutions. This is where expert proficiency in Adobe Creative Cloud and presentation design will be evaluated.

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, sales, and potentially HR to assess collaboration skills, communication style, and understanding of business objectives.

• Behavioral & Situational Assessment: Questions designed to gauge project management skills, ability to handle feedback, work independently, and adapt to changing priorities.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects that showcase the breadth of skills required (brand identity, marketing assets, video/motion graphics, executive presentations).

• Tell a Story: For each project, clearly articulate the:

  • Challenge/Objective: What was the business problem or goal?
  • Your Role & Process: What was your specific contribution and the steps you took?
  • Solution: How did your design address the challenge? What creative decisions were made?
  • Results/Impact: What was the outcome? Quantify if possible (e.g., increased engagement, improved clarity, successful campaign).

• Highlight B2B/Industrial Relevance: If you have relevant experience, emphasize it. Showcase how you simplified complex technical information.

• Demonstrate Software Proficiency: Be ready to discuss your workflow within Adobe Creative Cloud and PowerPoint, and how you leverage these tools efficiently.

• Prepare for Video Demos: Have short clips or full videos ready to showcase your multimedia production skills.

Challenge Preparation:

• Creative Brief Exercise: You might be given a hypothetical creative brief and asked to outline your approach, suggest concepts, or create a quick mock-up. Focus on understanding the objective and proposing a strategic visual solution.

• Process Explanation: Be ready to explain your workflow for managing multiple projects, incorporating feedback, and ensuring brand consistency.

• Problem-Solving Scenarios: Prepare for questions about how you would handle tight deadlines, conflicting feedback, or challenging client requests.

📝 Enhancement Note: The interview process heavily emphasizes portfolio demonstration and the ability to connect creative work to business outcomes. Candidates should prepare to articulate their process and impact rigorously, especially given the B2B industrial context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of presentations, brochures, and other print/digital collateral.
  • After Effects: For motion graphics, animated elements, and visual effects.
  • Premiere Pro: For video editing, sequencing, and final video production.

• Presentation Software:

  • PowerPoint: Strong skills in creating professional, impactful, and visually consistent presentations for sales and executive audiences.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems (like Salesforce) or marketing automation platforms (like HubSpot) is not explicitly required but understanding how visual assets are deployed within these systems (e.g., email templates, landing pages) is advantageous.

📝 Enhancement Note: The explicit mention of expert-level Adobe Creative Cloud proficiency, including After Effects and Premiere Pro, signifies a high technical bar. Candidates should be prepared to demonstrate their command of these tools and their ability to produce professional-grade multimedia content.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-quality, polished work that reflects positively on the company's brand and professionalism.

• Collaboration & Teamwork: Fostering strong working relationships across departments, valuing input, and working collectively to achieve shared objectives.

• Efficiency & Scalability: Striving for streamlined creative processes, developing reusable assets, and optimizing workflows to maximize productivity.

• Innovation & Continuous Improvement: An openness to exploring new design trends, technologies, and approaches to enhance visual storytelling and communication effectiveness.

• Impact-Driven: Focusing on how creative work directly contributes to business goals, such as revenue generation, employee engagement, and brand strength.

Collaboration Style:

• Proactive Communication: Engaging with stakeholders early and often to understand needs, provide updates, and manage expectations.

• Feedback Integration: Openness to constructive criticism and the ability to incorporate feedback effectively to refine creative output.

• Cross-Functional Partnership: Working closely with marketing, sales, and HR teams as a strategic partner, not just an order-taker, offering creative solutions to business challenges.

• Knowledge Sharing: Willingness to share best practices, templates, and insights with colleagues to foster a more capable and efficient creative team.

📝 Enhancement Note: The company culture appears to value a blend of traditional industrial reliability and modern creative innovation. The designer will need to be both highly skilled creatively and adept at working within a structured, collaborative, and results-oriented business environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand/Business Constraints: Effectively translating complex industrial concepts into visually appealing designs that meet brand guidelines and strategic objectives.

• Managing Multiple Stakeholder Demands: Juggling requests and feedback from various departments (Marketing, Sales, HR, Executives) with competing priorities.

• Keeping Pace with Evolving Multimedia Trends: Continuously learning new software features, production techniques, and design trends to maintain a cutting-edge visual output.

• Ensuring Consistency Across Diverse Channels: Maintaining a cohesive brand identity and message across a wide range of digital, print, and video platforms.

Learning & Development Opportunities:

• Advanced Software Training: Access to courses and workshops to master new features or specialized applications within Adobe Creative Cloud or other relevant design tools.

• Industry Best Practices: Opportunities to attend webinars, conferences, or training sessions focused on B2B marketing design, video production, and digital media trends.

• Cross-Departmental Understanding: Gaining deeper insights into sales processes, HR initiatives, and operational challenges to inform more effective visual communication strategies.

• Mentorship: Potential to be mentored by senior marketing leaders or experienced creative professionals within the organization.

📝 Enhancement Note: The challenges are typical for a senior creative role but are amplified by the industrial B2B context and the need to support multiple high-impact departments. The growth opportunities are substantial, particularly the emphasis on continuous learning and the potential for career progression within a well-established company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex technical product or service into a compelling visual narrative." (Focus on your methodology, research, and creative problem-solving steps.)

• "How do you ensure brand consistency across diverse marketing channels and internal communications?" (Discuss your approach to brand guidelines, templates, and asset management.)

• "Walk us through a project where you had to manage feedback from multiple stakeholders with potentially conflicting priorities. How did you navigate this?" (Highlight your communication, negotiation, and project management skills.)

Company & Culture Questions:

• "What appeals to you about The Raymond Corporation/Carolina Handling and our industry?" (Research the company's history, products, values, and recent news. Show genuine interest.)

• "How do you stay current with design and multimedia trends, and how do you decide which trends are appropriate for a B2B industrial brand?" (Demonstrate a balance of innovation and brand appropriateness.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically – introduction, project overview, your role, the challenge, your solution, and the results.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your work (e.g., "This presentation contributed to a 15% increase in sales leads," or "The internal video improved employee understanding of the new policy by 20%").

• Showcase Process: Don't just show the final output; briefly explain your thought process, design iterations, and any challenges overcome.

• Tailor to the Role: Emphasize projects that align with the responsibilities outlined in the job description, particularly B2B marketing, sales enablement, and internal communications.

• Prepare for Technical Questions: Be ready to discuss your specific techniques and workflows within Adobe Creative Cloud and PowerPoint.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational efficiency in creative workflows, and the ability to connect design output to tangible business results, especially within the industrial B2B context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided ADP application link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating visual storytelling for industrial/B2B contexts, sales enablement materials, executive presentations, and video/motion graphics production. Ensure it reflects your proficiency with Adobe Creative Cloud.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, focusing on achievements and responsibilities that align with the core responsibilities and requirements of this role. Use keywords such as "visual storytelling," "brand identity," "multimedia production," "Adobe Creative Cloud," "sales enablement," and "internal communications."

• Interview Preparation: Practice presenting your portfolio, articulate your creative process, and prepare to discuss how your work drives business impact. Research The Raymond Corporation and Carolina Handling thoroughly.

• Company Research: Understand the company's mission, values, products, and market position within the material handling industry. Identify how your creative skills can best support their strategic objectives and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.