Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer Company: US Ghost Adventures Location: United States (Remote) Job Type: Part-time to Full-time, Project Based Category: Marketing Operations / Creative Operations / Web Design Date Posted: February 18, 2026 Experience Level: 5+ Years Professional Design Experience

🚀 Role Summary

• This role focuses on the creation and execution of compelling visual assets for a tour, travel, and entertainment company, requiring a blend of creative storytelling and brand adherence across digital, print, and experiential platforms.
• The Senior Web Designer will be instrumental in developing high-impact visual materials, including landing pages, digital ads, print collateral, social media graphics, and branding elements, to engage and inspire target audiences.
• Collaboration with marketing, web, and product teams is essential to translate business goals and brand strategy into effective visual communication, ensuring consistency and creativity.
• The position demands expert proficiency in industry-standard design software and a strong understanding of user experience (UX) and conversion principles for web and digital assets.
• This is a project-based role with the potential to transition from part-time to full-time, offering flexibility and diverse design challenges.

📝 Enhancement Note: While the title is "Senior Web Designer," the responsibilities and required skills indicate a broader Graphic Designer role with a strong emphasis on web and digital design. The role requires a blend of creative execution and strategic brand application, characteristic of a Senior Graphic Designer or Creative Operations specialist.

📈 Primary Responsibilities

• Conceptualize and design high-impact visual assets for a diverse range of marketing and promotional materials, including:
  • Responsive landing pages and web pages optimized for user engagement and conversion.
  • Digital advertisements across various platforms and formats.
  • Print advertisements, flyers, brochures, and posters with attention to brand guidelines and print readiness.
  • Engaging social media graphics and adaptable content templates.
  • Logos, comprehensive branding elements, and visual identity assets to ensure cohesive brand representation.
  • Event and experiential materials such as backdrops, banners, and pop-up displays for live activations.
• Collaborate closely with cross-functional teams, including Marketing, Web Development, and Product Management, to translate marketing objectives and brand strategy into innovative visual solutions.
• Maintain and ensure strict adherence to brand standards across all design outputs, while continuously seeking opportunities to refresh and elevate the brand's visual appeal.
• Prepare print-ready files with meticulous attention to detail, and liaise with print vendors to guarantee quality, accuracy, and timely delivery of physical collateral.
• Effectively manage a pipeline of multiple design projects concurrently, prioritizing tasks and delivering high-quality work within demanding timelines in a fast-paced environment.
• Proactively contribute creative ideas and innovative concepts to enhance ongoing marketing campaigns, improve user engagement across all channels, and optimize the overall customer journey.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can manage the entire lifecycle of a design asset, from concept to final delivery, with a strong emphasis on brand guardianship and performance-driven design for digital channels.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of professional design experience, preferably within an agency setting or in-house creative team.

Required Skills:

• Proven track record as a Graphic Designer with a strong portfolio showcasing diverse design capabilities.
• Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects) and/or Figma and Canva.
• Deep understanding of fundamental design principles, including layout, typography, color theory, and visual hierarchy, applied across both digital and print mediums.
• Demonstrated experience in designing for responsive web environments and landing pages, with a keen focus on User Experience (UX) and conversion rate optimization (CRO).
• Ability to translate and consistently apply a brand identity across a wide spectrum of marketing collateral and digital touchpoints.
• Exceptional attention to detail in design execution, file management, and preparation for production.
• Strong organizational skills with the ability to effectively manage multiple projects, prioritize tasks, and meet strict deadlines in a dynamic, fast-paced work environment.
• Excellent verbal and written communication skills, with a collaborative approach to working with cross-functional teams.

Preferred Skills:

• Experience in app design or UI/UX design specifically for mobile platforms.
• Proficiency in video design, editing, and motion graphics for creating short promotional videos.
• Background in product and packaging design.
• Familiarity with Content Management Systems (CMS) such as WordPress, Shopify, or similar platforms.
• Experience leveraging AI design tools or digital automation platforms to enhance design workflows.

📝 Enhancement Note: The requirement for "expert proficiency" in Adobe C-Suite, Figma, or Canva, coupled with UX/conversion focus, suggests a need for a designer who can deliver polished, performance-oriented assets independently. The preferred skills highlight a desire for versatility and forward-thinking design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5 years of professional design work, demonstrating a breadth of projects across both print and digital mediums.
• Specific examples of responsive web design, landing page design, and digital ad campaigns with clear articulation of design objectives and outcomes.
• Case studies or visual examples of brand identity development, including logo design, style guides, and application across various touchpoints.
• Demonstrations of print design projects, such as brochures, flyers, or event materials, with attention to layout, typography, and print production considerations.
• Visualizations of social media graphics and content templates, highlighting adaptability and brand consistency.

Process Documentation:

• Ability to articulate the design process for key projects, from initial concept and client brief to final asset delivery, emphasizing problem-solving and creative decision-making.
• Understanding of workflow management for design projects, including briefing, concept development, revisions, and asset handoff.
• Familiarity with preparing design assets for various platforms and production methods, including web optimization and print pre-press.

📝 Enhancement Note: For a Senior Web Designer role, the portfolio is paramount. It needs to not only showcase aesthetic capabilities but also demonstrate strategic thinking, understanding of user experience, and the ability to deliver measurable results through design. The emphasis on "process" implies a need to understand the "why" behind design choices.

💵 Compensation & Benefits

Salary Range: $20 - $30 per hour.

Benefits:

• Flexible work schedule with part-time to full-time potential, project-based engagement.
• Remote work opportunity, allowing for work-life balance and location independence within the United States.
• Potential for full-time conversion and expanded responsibilities within a growing company.
• Opportunity to contribute to a dynamic and innovative tour, travel, and entertainment brand.
• Exposure to a wide range of design projects across diverse platforms.

Working Hours: This is a part-time to full-time position, with an estimated 40 hours per week if converted to full-time. The project-based nature offers flexibility in scheduling, with an expectation of availability for collaboration and timely delivery of work.

📝 Enhancement Note: The hourly rate of $20-$30 USD for a Senior Web Designer with 5+ years of experience and expert software skills is on the lower end for a "senior" title in many major US markets. However, considering the part-time/project-based nature and the company's industry, this rate might be competitive for specific regions or for candidates prioritizing flexibility and remote work. The potential for full-time conversion is a key benefit to highlight.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tour, Travel, and Entertainment. US Ghost Adventures specializes in creating immersive and engaging experiences, bringing stories to life through creative design and memorable tours. This industry often values storytelling, customer engagement, and a unique brand identity.

Company Size: The company appears to be a growing entity, indicated by the need for flexible hiring (part-time to full-time) and project-based roles. This often means a more agile and hands-on environment where individuals can have a significant impact.

Founded: While the founding date isn't explicitly stated, the company's presence and operational scope suggest it has established itself as a provider of unique entertainment experiences.

Team Structure:

• The Senior Web Designer will likely be part of the Marketing department, working closely with marketing managers, web developers, and potentially product teams.
• Reporting structure is likely to a Marketing Director or Creative Lead, with direct collaboration across project teams.
• Cross-functional collaboration is a key aspect, requiring seamless integration with individuals responsible for content, web development, and overall marketing strategy.

Methodology:

• Design work will be guided by marketing objectives, brand strategy, and user experience principles, with a focus on driving engagement and conversion.
• Emphasis on iterative design processes, incorporating feedback from marketing and web teams to refine concepts and assets.
• Utilization of design tools and platforms to create efficient workflows, including template creation for social media and digital content.

Company Website: https://usghostadventures.com/

📝 Enhancement Note: The company's focus on "unforgettable experiences" and "bringing stories to life" suggests a creative and narrative-driven approach to their operations, which should be reflected in the design work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior Web Designer," implying a level of expertise and autonomy. It suggests an individual capable of leading design initiatives for web and digital projects, mentoring junior designers (if applicable), and contributing strategically to the brand's visual direction. It bridges the gap between a standard graphic designer and a creative lead.

Reporting Structure: The role will likely report to a Marketing Manager, Creative Director, or Head of Marketing. Collaboration will be extensive with web development and content teams, requiring strong communication and alignment.

Operations Impact: The Senior Web Designer's work will directly impact customer acquisition and engagement by creating visually appealing and effective digital assets, landing pages, and marketing materials. Their designs are crucial for conveying the brand's unique value proposition and driving conversion rates for tours and experiences.

Growth Opportunities:

• Potential for transition to a full-time role with increased responsibilities and a more stable position within the company.
• Opportunity to take on more complex and strategic design projects, potentially leading design efforts for new product launches or major campaign initiatives.
• Development of specialized skills in UI/UX, motion graphics, or AI-assisted design through exposure to projects and potentially company-provided training or resources.
• Advancement into a Creative Lead or Art Director role within the marketing department as the company grows and design needs evolve.

📝 Enhancement Note: The "senior" designation suggests that candidates should be prepared to discuss their experience in leading projects, making strategic design decisions, and mentoring others, even if formal management responsibilities are not explicitly defined.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy for the designer.

Office Location(s): Remote within the United States. This implies the company operates nationally and has a dispersed customer base, requiring designs that appeal to a broad audience.

Workspace Context:

• The designer will be expected to maintain a professional and productive remote workspace, equipped with reliable internet access and the necessary hardware for design work.
• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, project management software), requiring strong virtual communication skills.
• The environment is project-driven, suggesting a focus on deliverables and deadlines, but with flexibility in how the work is accomplished.
• Access to company-specific design assets, brand guidelines, and project briefs will be provided digitally.

Work Schedule: The role is described as part-time to full-time and project-based, with an estimated 40 hours per week if full-time. While remote, alignment on core working hours for collaboration may be expected, particularly for meetings and team syncs. Flexibility is a key characteristic, but responsiveness and timely project completion are critical.

📝 Enhancement Note: Candidates should be comfortable working independently in a remote setting and possess excellent self-management skills. The ability to adapt to different project scopes and timelines will be essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications, experience, and design aesthetic.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, highlighting key projects, design process, and how their work aligns with the company's brand and objectives. Be prepared to discuss UX/conversion strategies.
• Skills Assessment/Design Challenge: A practical design exercise may be given to evaluate proficiency with specific tools (e.g., Photoshop, Figma) and problem-solving skills in a realistic scenario (e.g., designing a landing page or social media ad).
• Team/Manager Interview: Discussion about experience, collaboration style, understanding of the company's brand, and fit within the marketing team.
• Final Offer: Based on performance across all stages.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work. For this role, prioritize web design, landing pages, digital ads, and branding projects that demonstrate UX/CRO understanding.
• Tell a Story: For each project, clearly articulate the problem, your design approach, the tools used, and the results achieved (e.g., increased conversion rates, improved engagement).
• Highlight Brand Application: Show how you've successfully applied brand guidelines or developed cohesive visual identities.
• Demonstrate Technical Proficiency: Ensure your digital portfolio is well-organized, easy to navigate, and visually appealing. If providing links, ensure they are functional.
• Address the "Senior" Aspect: Include projects where you took initiative, led design efforts, or made strategic contributions beyond just execution.

Challenge Preparation:

• Familiarize yourself with US Ghost Adventures' current branding and marketing materials by browsing their website and social media.
• Practice quick design exercises focusing on layout, typography, and call-to-action placement for web and digital ads.
• Be ready to articulate your design choices and how they support business goals, especially regarding user experience and conversion.
• Understand the importance of responsive design and how it impacts user experience across devices.

📝 Enhancement Note: Given the "Senior" title and the emphasis on UX/conversion, expect interview questions that probe strategic thinking and problem-solving rather than just technical execution. The ability to present a clear, results-oriented design process is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign, and XD. After Effects is a bonus for motion graphics.
• Figma / Canva: High proficiency expected, as these are modern alternatives/complements to Adobe tools, often used for collaborative design and rapid prototyping.
• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or similar for managing project timelines and tasks.

Analytics & Reporting:

• Understanding of how design impacts web analytics (e.g., Google Analytics) and conversion rates.
• Familiarity with A/B testing concepts as they relate to design elements.

CRM & Automation:

• While not a direct CRM role, understanding how marketing assets integrate with CRM and marketing automation platforms (e.g., email marketing tools) is beneficial.
• Familiarity with CMS platforms like WordPress or Shopify is listed as a preferred skill, indicating potential direct work within these systems.

📝 Enhancement Note: The emphasis on "expert proficiency" in design software highlights the core technical requirements. Knowledge of web analytics and CMS platforms will be highly advantageous for demonstrating an understanding of how design contributes to business objectives.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visual content that stands out in the travel and entertainment sector.
• Brand Stewardship: A commitment to maintaining brand integrity and consistency across all design outputs.
• User-Centricity: Designing with the end-user experience and conversion goals in mind.
• Collaboration & Communication: Working effectively within a team, sharing ideas, and providing constructive feedback.
• Efficiency & Adaptability: Ability to manage multiple projects, adapt to changing priorities, and deliver high-quality work within deadlines.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing strategists, content creators, and web developers.
• Open communication, constructive feedback, and a shared understanding of project goals are likely key to success.
• The remote nature necessitates proactive communication and a willingness to engage through digital channels.

📝 Enhancement Note: The company's industry (tours, travel, entertainment) often fosters a culture that values storytelling and memorable experiences. This should translate into a design culture that is both creative and results-oriented.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Developing fresh designs that align with established brand guidelines and appeal to a broad audience.
• Managing Multiple Projects with Tight Deadlines: Effectively prioritizing and executing diverse design tasks in a fast-paced, project-driven environment.
• Remote Collaboration Effectiveness: Maintaining strong communication and collaboration with team members across different locations.
• Translating Brand Story into Visuals: Capturing the unique essence of "ghost adventures" and the company's entertainment offerings through compelling design.

Learning & Development Opportunities:

• Skill Expansion: Opportunity to deepen expertise in UI/UX, motion graphics, and potentially AI-assisted design tools through project exposure.
• Industry Exposure: Gaining experience within the dynamic tour, travel, and entertainment industry.
• Career Progression: Potential to move into a full-time role, take on more leadership in design projects, and advance within the company's creative or marketing teams.

📝 Enhancement Note: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles and how they approach continuous learning and skill development in the ever-evolving design landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page that aims to increase tour bookings. What elements would you prioritize and why?" (Focus on UX, CTAs, visual hierarchy).
• "How do you ensure brand consistency across various digital and print collateral for a company like ours?" (Discuss brand guidelines, asset management, cross-functional collaboration).
• "Walk us through a challenging web design project from your portfolio. What was the objective, your approach, and the outcome?" (Highlight problem-solving, design process, and results).

Company & Culture Questions:

• "What excites you about US Ghost Adventures and our mission to create unique experiences?" (Research the company, its tours, and its brand voice).
• "How do you approach collaboration with marketing and development teams in a remote setting?" (Emphasize communication tools, proactivity, and clear articulation of design needs/feedback).
• "How do you stay updated on the latest design trends and technologies, especially those relevant to web and digital advertising?" (Showcase continuous learning and a passion for design).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your experience and highlight 2-3 key projects that best represent your skills for this role.
• Content per Project: For each project, explain the client/company, the challenge, your role and process, the design solutions, and the measurable results or impact.
• Focus on Relevance: Tailor your presentation to US Ghost Adventures. If you have relevant industry experience or projects that demonstrate UX/conversion expertise, emphasize those.
• Technical Details: Be prepared to discuss software proficiency and any specific design tools or techniques used.
• Q&A: Anticipate questions about your design decisions, problem-solving abilities, and how you handle feedback.

📝 Enhancement Note: Prepare specific examples that demonstrate not just creative skill but also strategic thinking, problem-solving, and a results-oriented approach, especially concerning web and digital design for conversion.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your resume and a link to your comprehensive digital portfolio through the provided application link.
• Portfolio Customization: Ensure your portfolio prominently features your strongest web design, landing page, digital ad, and branding projects. Quantify achievements where possible (e.g., "Increased conversion rate by X%").
• Resume Optimization: Tailor your resume to highlight experience with Adobe C-Suite, Figma/Canva, UX/CRO principles, responsive design, and project management. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, problem-solving skills, and collaborative approach. Prepare to discuss specific projects from your portfolio in detail.
• Company Research: Thoroughly review the US Ghost Adventures website and social media to understand their brand, target audience, and current visual style. Prepare thoughtful questions about their marketing and design strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.