Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: TymeX

Location: Ho Chi Minh City, Vietnam

Job Type: Full-Time

Category: Brand Design & Creative Operations

Date Posted: March 16, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Strategic brand identity development and execution across corporate and product touchpoints.

• Elevating and modernizing existing brand assets to align with a new, cohesive visual system.

• Collaboration with product design teams to ensure unified branding through graphics, iconography, and imagery.

• Focusing on brand design as a strategic tool for clear, effective, and scalable messaging.

• Opportunities for international collaboration and potential relocation within a fast-growing APAC FinTech organization.

📝 Enhancement Note: This role is positioned within the "Design Team" at TymeX, emphasizing a strong company focus on design principles and UX maturity, evidenced by recent design awards. The role requires a strategic brand designer, not a marketing-focused one, with a significant emphasis on visual system cohesion and asset modernization.

📈 Primary Responsibilities

• Develop and implement comprehensive brand identity guidelines that span both corporate and product platforms, ensuring visual consistency and a unified brand experience.

• Lead the modernization and elevation of existing brand assets, including logos, iconography, and general graphics, to reflect the company's evolving brand identity.

• Collaborate closely with UX and UI designers, motion designers, and researchers to provide branded imagery, iconography, and graphics that reinforce a powerful and cohesive visual system across all digital products.

• Strategize and execute brand design initiatives that effectively convey simple, impactful messages, aligning with the company's expansion goals in the APAC region.

• Actively contribute to the design strategy by focusing on the big picture and long-term scalability of the brand, rather than solely on individual touchpoints.

• Support the product design team by ensuring all visual elements align with the established brand standards and contribute to an enhanced user experience.

• Update and refresh outdated visual assets to ensure they represent the company's new brand identity, promoting a modern and sophisticated aesthetic.

📝 Enhancement Note: The responsibilities highlight a strategic focus on brand evolution and integration with product design. The emphasis on updating old assets and elevating designs suggests a significant project focusing on rebranding or brand refresh initiatives. The requirement to support the product design team implies a strong collaborative workflow between brand and product design functions.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of progressive experience in Brand Design, with a strong emphasis on developing and executing brand identities.

• Proven track record in leading design projects, preferably within in-house design teams or reputable branding design studios.

Required Skills:

• Brand Identity Development: Proven ability to create compelling and cohesive brand identities from concept to execution.

• Iconography Design: Expertise in designing clear, functional, and aesthetically pleasing iconography that aligns with brand standards.

• Minimalistic Design Principles: Strong command of simple, clean, and effective minimalistic design aesthetics.

• Brand Design Strategy: Ability to think strategically about brand positioning, messaging, and its role in business expansion.

• Visual System Cohesion: Skill in ensuring visual consistency across various platforms and touchpoints.

• Asset Modernization: Experience in updating and elevating outdated designs to meet contemporary standards.

• English Communication: Excellent verbal and written communication skills for effective collaboration in an international, multi-country team.

• Portfolio Presentation: Ability to clearly articulate design decisions and showcase successful project outcomes through a professional portfolio.

Preferred Skills:

• Motion Graphics Expertise: Experience in animating brand elements, logos, or creating motion graphics for brand storytelling.

• 3D Expertise: Familiarity with 3D design principles and application in branding, such as product visualization or animated assets.

• Critical Thinking: Strong analytical and problem-solving skills to approach design challenges with a strategic mindset.

• UX/UI Collaboration: Understanding of UX/UI principles and experience working effectively with product design teams.

• Agile Methodologies: Familiarity with agile development processes and how design integrates within them.

📝 Enhancement Note: The explicit mention of "not conceptual" designs and a portfolio showcasing "successful projects to the market" indicates a preference for candidates with proven, tangible results and practical application experience rather than purely theoretical or experimental work. The "Just do it" attitude suggests a need for proactive, self-driven individuals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Market-Ready Designs: Showcase a portfolio with at least 5+ years of detailed brand design work that has been successfully launched and is currently in the market. Conceptual projects are not the primary focus.

• Brand Identity Systems: Include examples of comprehensive brand identity systems developed from scratch or significantly evolved, demonstrating strategic thinking and execution.

• Iconography & Graphic Elements: Provide a robust selection of custom iconography and other graphic elements that are cohesive with the brand identity.

• Cross-Platform Application: Demonstrate how brand elements have been applied consistently across various platforms, including digital products, corporate collateral, and potentially motion graphics or 3D applications.

• Problem/Solution Articulation: For each project, clearly articulate the design challenge, the strategic approach taken, and the measurable impact or success of the design solution.

Process Documentation:

• Brand Strategy Integration: Show evidence of how brand strategy informed the design process, leading to clear and effective messaging.

• Workflow Efficiency: Highlight any processes or systems implemented to ensure efficient creation and deployment of brand assets, especially in collaboration with product teams.

• Design Modernization Approach: Detail the methodology used to update and modernize outdated brand assets, emphasizing the balance between preserving brand equity and introducing contemporary aesthetics.

• Scalability Considerations: Illustrate how designs were considered for scalability to support company expansion across multiple markets.

📝 Enhancement Note: The emphasis on a portfolio of "beautiful, detail-oriented Brand designs (not conceptual) showcasing the delivery of successful projects to the market" is a critical requirement. Candidates should curate their portfolios to highlight real-world applications and demonstrable impact, rather than purely aesthetic exercises.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Allowances: Meal and parking allowances provided.

• Probation Period: Full benefits and salary rank are maintained during the probation period.

• Insurance: Comprehensive insurance coverage as per Vietnamese labor law, plus premium health care for the employee and their family, without mandatory seniority requirements.

• Bonuses & Incentives: Performance bonus of up to 2 months' salary, and a pro-rata 13th-month salary.

• Leave Entitlements: 15 days of annual leave, 3 days of sick leave, 1 birthday leave, and 1 Christmas leave.

• Professional Development: SMART goals, clear career opportunities, including technical seminars, conferences, and career talks focused on employee development.

• Work Environment: Values-driven, international, and agile work environment.

• Travel Opportunities: Opportunities for overseas travel for training and work-related purposes.

• Company Events: Participation in internal Hackathons and company events such as team building and coffee runs.

Working Hours:

• A standard 40-hour work week, from Monday to Friday, promoting work-life balance.

📝 Enhancement Note: The salary range is estimated based on typical compensation for senior creative roles in Vietnam, adjusted for a remote position within a growing tech company. The benefits package is extensive, indicating a strong focus on employee well-being and professional growth, which is common for tech companies operating in competitive markets like APAC.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (FinTech - Digital Banking & Financial Services)

Company Size: While the exact number of employees at TymeX isn't specified, TymeGroup is a significant player in the digital banking space, with operations in multiple countries (South Africa, Philippines, Vietnam). TymeX, as the tech and operations arm, likely comprises a substantial team focused on software development and operational excellence. The design team itself is 15 members strong, indicating a significant investment in creative talent.

Founded: TymeGroup's origins trace back to the early 2000s, with TymeX operating as its technology and operations hub. This longevity suggests a stable yet innovative company culture.

Team Structure:

• Design Team: A dedicated, cross-functional team of 15 professionals including UX designers, UI designers, motion designers, researchers, writers, and strategists. This indicates a mature design function within the organization.

• Reporting: The Senior Brand Designer will likely report to a Head of Design or a Design Lead, with close collaboration across product development teams.

• Cross-functional Collaboration: High degree of collaboration expected with Product Design, Engineering, and potentially Business Strategy teams to ensure brand consistency and strategic alignment.

Methodology:

• Design-Driven Approach: The company culture is explicitly described as "very design-driven," with above-average UX maturity. This means design thinking and user-centricity are core to their operations.

• Agile Environment: The mention of an "agile culture" suggests a dynamic, iterative work environment focused on rapid development and continuous improvement.

• Data-Informed Decisions: While not explicitly stated for design, the tech and operations focus implies a data-informed approach to decision-making, which can extend to design effectiveness metrics.

Company Website: https://tyme.com/ (Note: The provided URL https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-tymex is for the job board, the company website is tyme.com)

📝 Enhancement Note: TymeX's role as the tech and operations arm of TymeGroup, combined with the company's FinTech focus and expansion across APAC, positions this role as critical for shaping the global brand perception. The emphasis on design awards and a mature design team suggests a high standard of creative output is expected.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Leadership Track: Potential to advance to a Lead Brand Designer role, managing a portfolio of brand initiatives or a small team.

• Specialization: Opportunity to deepen expertise in motion graphics or 3D design, given these are considered significant advantages.

• Cross-Functional Mastery: Gaining experience in FinTech product design and understanding the strategic application of branding in a regulated industry.

• International Exposure: Working within a multinational team and potentially participating in overseas travel for training and collaboration offers significant global career development.

• Continuous Learning: Access to technical seminars, conferences, and career talks, aligned with SMART goals, fosters ongoing skill enhancement.

📝 Enhancement Note: The "SMART goals and clear career opportunities" are explicitly mentioned, indicating a structured approach to employee development. The potential for advancement to a lead role and the preference for specialized skills like motion graphics suggest clear pathways for growth within the organization.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative digital environment leveraging tools for remote communication, project management, and design collaboration.

• Design Tools & Technology: Access to industry-standard design software and potentially advanced creative tools, especially relevant for motion and 3D work.

• Team Interaction: Regular virtual meetings, design critiques, and cross-functional sync-ups to maintain team cohesion and project alignment. The "agile culture" implies frequent communication and feedback loops.

Work Schedule:

• A standard 40-hour per week schedule from Monday to Friday is outlined, emphasizing a commitment to work-life balance. This structure allows for focused work periods while accommodating personal time.

📝 Enhancement Note: The flexible remote/relocation option provides significant choice for candidates. The emphasis on work-life balance within a 40-hour week is a strong selling point for maintaining well-being while working in a demanding, fast-paced FinTech environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio. Applications without a shared portfolio will not be considered.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio to assess brand identity work, strategic thinking, and execution quality. Expect detailed discussions about specific projects, design decisions, and their market impact.

• Skills Assessment: Potential technical assessments or case studies focusing on brand identity development, visual system design, or modernization of assets.

• Behavioral & Cultural Fit Interviews: Discussions to evaluate critical thinking, strategic mindset, "just do it" attitude, English communication skills, and alignment with TymeX's values and agile culture.

• Stakeholder Interviews: Meetings with key stakeholders from Product Design, Engineering, or Business teams to assess collaboration capabilities.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in brand identity, iconography, minimalistic design, and strategic brand thinking. Prioritize market-ready, successful projects.

• Tell a Story: For each project, clearly outline the brief, your strategic approach, the design process, the challenges overcome, and the tangible outcomes or impact. Quantify results where possible (e.g., impact on user engagement, brand recognition).

• Showcase Versatility: Include examples that exhibit your ability to work across corporate branding and product design, demonstrating visual system cohesion.

• Highlight Modernization: If applicable, include case studies detailing how you’ve updated and elevated outdated brand assets.

• Motion/3D Emphasis: If you have motion or 3D expertise, ensure these pieces are prominently featured and their strategic application is explained.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated section for brand identity strategy is recommended.

Challenge Preparation:

• Brand Strategy Case Study: Be prepared to discuss how you would approach developing or evolving a brand identity for a FinTech company expanding in APAC. Focus on scalability, market relevance, and strategic messaging.

• Visual System Design: You might be asked to propose solutions for unifying brand and product visuals or to critique and suggest improvements for existing visual systems.

• Asset Modernization Scenario: Prepare to discuss how you would approach updating outdated brand assets while respecting brand equity and current market trends.

• Problem-Solving Scenarios: Anticipate questions about how you handle design challenges, manage conflicting feedback, or push for design excellence in a fast-paced environment.

📝 Enhancement Note: The explicit requirement for a portfolio of "successful projects to the market" and the "not conceptual" directive means candidates must prioritize showcasing real-world impact. Interview preparation should focus on articulating the strategic value and business outcomes of design work.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design suites is essential. This typically includes:

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign.
  • Figma: Increasingly the standard for UI/UX and collaborative design, likely used extensively for product integration.

• Prototyping Tools: Tools like Figma, Adobe XD, or InVision for creating interactive prototypes and demonstrating design flows.

• Motion Graphics Software (Preferred):

  • Adobe After Effects: For creating animations, motion graphics, and visual effects.
  • Cinema 4D / Blender (Preferred for 3D): For 3D modeling, rendering, and animation.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management:

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication.

• Project Management Tools: Jira, Asana, Trello, or similar for task tracking and workflow management, especially within an agile environment.

• File Sharing & Collaboration: Google Drive, Dropbox, or similar for asset sharing and version control.

📝 Enhancement Note: Given the emphasis on motion and 3D, candidates with demonstrable skills in After Effects and potentially 3D software like Cinema 4D or Blender will have a significant advantage. Figma is likely the primary tool for UI/UX collaboration, so proficiency here is also key.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high-quality, detail-oriented design that sets industry standards, as evidenced by multiple design awards.

• Strategic Impact: Valuing design not just for aesthetics but as a strategic vehicle for clear communication, business growth, and market expansion.

• Collaboration & Agility: Embracing an agile culture that encourages open communication, rapid iteration, and strong teamwork across departments.

• Innovation & Growth: Fostering an environment of continuous learning and development, supporting employees in acquiring new skills and advancing their careers.

• User-Centricity: A strong focus on UX maturity implies decisions are made with the end-user experience in mind.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working seamlessly with UX/UI designers, researchers, writers, and product teams to ensure a unified brand and product experience.

• Open Feedback Culture: An agile environment typically thrives on constructive feedback, encouraging designers to share insights and receive input openly.

• Proactive Communication: Given the remote and multinational nature of the team, proactive and clear communication is essential for effective collaboration.

• Process-Oriented: While agile, there's a need for defined processes for asset creation, brand guideline adherence, and project management to ensure consistency and efficiency.

📝 Enhancement Note: The company's "values-driven, international working environment, and agile culture" suggests a dynamic and forward-thinking workplace. The emphasis on design awards indicates a culture that highly values creative output and professional recognition.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Product Identity: Ensuring a cohesive visual identity across both corporate branding and diverse product interfaces can be complex, requiring careful strategic planning and execution.

• Scaling Brand Across Markets: Developing a brand identity that is relevant, scalable, and impactful across different APAC markets, each with unique cultural nuances and competitive landscapes.

• Modernizing Legacy Assets: The task of elevating and simplifying outdated designs requires a delicate balance between preserving brand equity and introducing contemporary appeal.

• Remote Collaboration Dynamics: Maintaining strong creative synergy and efficient workflow with a globally distributed team requires excellent communication and proactive engagement.

• Fast-Paced FinTech Environment: Adapting to the rapid pace of innovation and regulatory changes within the FinTech sector while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics and 3D design, particularly through project work and potential training.

• Strategic Brand Management: Gaining hands-on experience in developing and executing brand strategy for a rapidly growing international FinTech company.

• Cross-Disciplinary Exposure: Learning from UX/UI designers, researchers, and product managers to gain a holistic understanding of product development and user experience.

• Industry Conferences & Seminars: Access to external learning opportunities to stay abreast of the latest design trends, tools, and best practices in branding and FinTech.

• Career Mentorship: Structured career development paths and potential mentorship from senior design leaders within TymeX.

📝 Enhancement Note: The challenges presented are typical for senior roles in growing international companies, emphasizing strategic thinking and adaptation. The growth opportunities are directly linked to the company's expansion and the role's strategic importance.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand identity for a FinTech company aiming for rapid expansion across multiple APAC markets?" (Focus on scalability, cultural relevance, strategic messaging).

• "Describe a time you successfully modernized outdated brand assets. What was your strategy, and what were the results?" (Highlight process, balance of old/new, and impact).

• "How do you ensure visual cohesion between corporate branding and product design elements?" (Discuss visual systems, design guidelines, and collaboration).

Company & Culture Questions:

• "Given TymeX's focus on UX maturity and design awards, how would you contribute to maintaining and elevating our design standards?" (Show awareness of their achievements and a proactive approach).

• "Describe your experience working in an agile environment. How do you manage your design process and collaborate with developers?" (Emphasize communication, iteration, and flexibility).

Portfolio Presentation Strategy:

• Strategic Narrative: For each key project in your portfolio, craft a compelling narrative that covers the business objective, the strategic design approach, your specific contributions, challenges faced, and the measurable outcomes.

• Visual Storytelling: Use high-quality visuals, mockups, and potentially short animated examples to showcase your work effectively. Ensure clarity and impact in your visual presentation.

• Focus on Impact: Quantify your achievements whenever possible (e.g., "increased brand engagement by X%," "streamlined asset creation process saving Y hours").

• Demonstrate Process: Briefly walk through your design process, highlighting key decision points and how you leveraged strategic thinking and creative problem-solving.

• Tailor to TymeX: Be prepared to draw parallels between your past work and TymeX's business, brand, and expansion goals.

📝 Enhancement Note: Candidates should prepare to discuss their brand strategy process in detail, emphasizing how they translate business objectives into impactful visual identities. The ability to articulate ROI and demonstrate strategic thinking beyond aesthetics will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features at least 5+ years of market-ready brand design projects, specifically highlighting brand identity, iconography, and strategic application. Tailor your portfolio to showcase experience relevant to FinTech and international expansion.

• Resume Optimization: Update your resume to clearly articulate your experience as a Senior Brand Designer, using keywords like "Brand Identity," "Visual Systems," "Iconography," "Strategic Design," "Asset Modernization," and "Motion Graphics" (if applicable). Quantify achievements where possible.

• Interview Preparation: Rehearse your portfolio presentation, focusing on telling a strategic story for each project and preparing to answer behavioral and situational questions related to design strategy, collaboration, and problem-solving in an agile, international environment.

• Company Research: Thoroughly research TymeX and TymeGroup's mission, products, and recent achievements (e.g., design awards). Understand their expansion strategy in APAC and consider how your brand design expertise can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.