Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Lyric

Location: India

Job Type: FULL_TIME

Category: Marketing Design / Brand Design

Date Posted: 2026-03-19

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand expression and visual storytelling for an enterprise AI platform focused on supply chain optimization.

• Design high-impact presentations (pitch decks, investor decks, executive presentations) that translate complex technical concepts into clear, compelling visual narratives.

• Create engaging social media creatives, website assets, and marketing collateral aligned with a premium B2B SaaS brand identity, emphasizing data visualization and impact.

• Collaborate closely with US-based marketing leadership, founders, product, and sales teams to ensure visual consistency and elevate brand perception across all external touchpoints.

• Evolve and enforce the company's visual identity and design system, pushing the brand towards a clean, modern, global SaaS aesthetic.

📝 Enhancement Note: While the primary job title is "Senior Visual Designer," the description heavily emphasizes the strategic impact of design on business objectives such as winning enterprise deals and communicating complex products. This indicates a role that requires not just execution but also strategic thinking and consultative approach, aligning closely with GTM (Go-To-Market) and Sales Operations support functions within a marketing context. The focus on translating complex AI and supply chain concepts suggests a need for strong analytical and communication skills alongside design proficiency.

📈 Primary Responsibilities

• Design and execute high-impact pitch decks, investor decks, and executive presentations, ensuring clarity and compelling visual storytelling for complex supply chain and AI concepts.

• Develop visually striking social media creatives, website assets, and product marketing collateral that capture attention and align with a premium B2B brand aesthetic.

• Partner directly with US marketing leadership and founders to refine presentation structure, flow, and messaging, moving beyond purely visual execution to a consultative design approach.

• Contribute to the evolution and consistent application of Lyric's visual identity and design system across all external marketing and communication channels.

• Collaborate effectively with cross-functional teams, including product, sales, and content, in a fast-paced environment with tight feedback loops to deliver high-quality design solutions.

• Ensure brand consistency across all touchpoints, pushing for a clean, modern, global SaaS aesthetic that avoids clutter and generic design.

• Translate business objectives and technical product features into accessible and impactful visual narratives for diverse audiences.

• Iterate quickly on marketing creatives based on performance data and growth team feedback to optimize engagement and impact.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic presentation design and dynamic marketing creative development. The emphasis on "consultative design approach," "refine structure, flow, and messaging," and "push the brand toward a clean, modern, global SaaS aesthetic" indicates that this role requires a designer who can act as a strategic partner, not just an executor. This aligns with the needs of a growing B2B SaaS company that relies heavily on visual communication for sales enablement and brand positioning.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 4–8 years of progressive experience in visual design, brand design, or marketing design, with a proven track record in a fast-paced B2B or SaaS environment.

Required Skills:

• Proven expertise in presentation design, with a portfolio showcasing high-impact pitch decks, investor decks, and executive presentations.

• Strong experience creating compelling social media creatives and marketing assets for B2B audiences.

• Demonstrated ability to develop and maintain brand systems and visual identity guidelines.

• Proficiency in industry-standard design tools, including:

  • Figma (Expert level)
  • Adobe Creative Suite (Photoshop, Illustrator)
  • High-level familiarity with presentation software such as PowerPoint and Google Slides.

• Exceptional understanding of design principles, including layout, typography, color systems, and visual hierarchy.

• Ability to simplify complex ideas and technical concepts into clear, digestible visual narratives.

• Strong design thinking capabilities and the ability to move between minimal, clean SaaS design and high-impact storytelling visuals.

• Excellent communication and collaboration skills, with the ability to work effectively with senior stakeholders and cross-functional teams.

• High degree of ownership, proactivity, and the ability to handle ambiguity and shape design direction independently.

Preferred Skills:

• Experience working with global SaaS or B2B brands.

• Samples of motion graphics or animation using tools like After Effects.

• Exposure to designing for AI, data, or complex enterprise software products.

• Ability to bring interactive or storytelling layers to design projects.

• A proactive and opinionated design approach, with the confidence to push back and advocate for design best practices.

• Experience with data visualization techniques and tools.

📝 Enhancement Note: The experience requirement of 4-8 years positions this as a senior role, implying a need for strategic thinking and mentorship capabilities. The emphasis on "presentation design (must-have)" and "strong presentation design samples" highlights this as a critical component of the role, suggesting a significant portion of the work will involve supporting sales enablement and investor relations through visual aids. The preference for experience with AI/data/enterprise products directly ties into the company's core offering.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Presentation Design Excellence: A significant portion of your portfolio must showcase a range of high-impact presentation designs. This includes pitch decks for sales, investor presentations, and executive-level keynotes. Demonstrate your ability to structure complex information logically, craft compelling visual narratives, and design for clarity and impact.

• Brand System & Identity Integration: Include examples where you have developed or applied brand systems and visual identities. Show how you maintain consistency across various assets, from social media graphics to website elements, and how you contribute to a cohesive brand experience.

• Marketing Creative Samples: Showcase diverse marketing creatives, such as social media graphics (especially LinkedIn), website banners, campaign assets, and product marketing visuals. Highlight how your designs drive engagement and communicate key messages effectively for a B2B audience.

• Problem/Solution Case Studies: For at least one or two key projects, provide a brief case study outlining the design challenge, your approach, the tools used, and the resulting impact or success metrics. This demonstrates your strategic thinking and ability to deliver business-oriented design solutions.

Process Documentation:

• Design Workflow: Be prepared to articulate your typical design process, from brief intake and ideation to execution, feedback, and final delivery. Highlight how you manage multiple projects and deadlines efficiently.

• Tool Proficiency Documentation: While not a formal "document," be ready to discuss your proficiency with Figma, Adobe Creative Suite, and presentation tools, providing examples of how you leverage their advanced features to achieve specific design outcomes.

• Brand Consistency Enforcement: Be able to describe your methods for ensuring brand consistency across various platforms and deliverables, including how you utilize and contribute to design systems.

📝 Enhancement Note: The explicit requirement for a "presentation design (must-have)" portfolio section, alongside the emphasis on translating "complex supply chain + AI concepts into clear visual stories," strongly suggests that this role is integral to the Go-To-Market (GTM) strategy, specifically supporting sales enablement and investor relations. A strong portfolio demonstrating this capability will be crucial for success.

💵 Compensation & Benefits

Salary Range:

Given the role is based in India and requires 4-8 years of experience in a specialized senior design role within a tech company, a competitive salary range would typically fall between ₹12,00,000 to ₹25,00,000 per annum. This estimate is based on industry benchmarks for senior-level design positions in major tech hubs in India, considering the specialization in B2B SaaS, AI, and presentation design, and the company's likely growth-stage funding.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and their dependents.

• Stock Options/Equity: Potential for ownership in a rapidly growing AI company, aligning employee success with company growth.

• Professional Development Budget: Funds allocated for courses, workshops, conferences, and certifications to enhance design skills and stay abreast of industry trends.

• Flexible Work Environment: While the role is on-site, there may be flexibility in daily schedules to accommodate collaboration with US-based teams.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Performance Bonuses: Potential for bonuses tied to individual and company performance.

• Team Collaboration & Events: Opportunities for team building, social events, and cross-functional collaboration.

Working Hours:

A standard full-time workweek, typically 40 hours, with potential for flexible scheduling to accommodate collaboration with US-based marketing leadership. This might involve early morning or late evening calls depending on the specific team's needs and time zone overlap.

📝 Enhancement Note: The provided salary range is an estimate for India, based on typical compensation for senior-level design roles in the tech industry. Exact compensation will depend on the candidate's specific experience, skills, and negotiation. The description implies a growth-stage tech company, so benefits like stock options are likely to be part of the package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise AI platform for Supply Chain Management (SCM). Lyric operates at the cutting edge of AI and supply chain technology, a sector experiencing rapid growth and innovation.

Company Size: While not explicitly stated, the mention of "Fortune 500 companies" as clients and "fast-scaling AI company" suggests a Series A/B or later-stage startup, likely in the range of 50-200 employees, with potential for rapid growth.

Founded: December 2021, indicating a relatively young but rapidly maturing company with a strong founding vision and validated market need.

Team Structure:

• Marketing Leadership: The Senior Visual Designer will report to and work directly with US-based marketing leadership, implying a lean, high-impact marketing team.

• Cross-Functional Collaboration: Close ties with Founders, Product, Sales, and Content teams are expected, fostering a collaborative and integrated GTM approach.

• Global Presence: The company serves global clients (Fortune 500), suggesting a diverse and international team, with US-based leadership setting the strategic direction.

Methodology:

• Data-Driven Design: The role emphasizes iterating based on performance data and testing what works, indicating a data-informed approach to marketing and design.

• Agile & Iterative: The "fast-paced environment with tight feedback loops" and emphasis on quick iteration suggest agile development and design methodologies.

• Consultative Partnership: The expectation to "think, challenge, and elevate" and provide a "consultative design approach" points to a culture that values strategic input and proactive problem-solving.

Company Website: https://lyric.tech/

📝 Enhancement Note: The company's focus on "enterprise AI platform for supply chains" is a niche but high-value market. The culture is likely to be fast-paced, innovative, and driven by impact, common in well-funded, growth-stage tech startups. The direct collaboration with US leadership from India highlights a globally distributed team structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Visual Designer," indicating a mid-to-senior level individual contributor. It requires significant experience (4-8 years) and the ability to operate independently, influence stakeholders, and contribute strategically to brand and marketing efforts. This level often serves as a stepping stone to Lead Designer or Design Manager roles in larger organizations or specialized expert roles in smaller ones.

Reporting Structure: The Senior Visual Designer will work directly with US-based marketing leadership. This suggests a flat organizational structure within the marketing function, offering direct access to decision-makers and a high degree of visibility.

Operations Impact: Design at Lyric has a direct impact on:

• Sales Enablement: High-quality pitch decks and sales collateral are critical for winning complex enterprise deals in the supply chain AI space.

• Brand Perception: Visual identity and marketing creatives shape how Lyric is perceived globally as a leader in enterprise AI and supply chain solutions.

• Product Communication: Translating complex technical concepts visually ensures that potential clients and partners understand the value and capabilities of Lyric's platform.

• Investor Relations: Compelling investor decks are crucial for securing funding and demonstrating growth potential.

Growth Opportunities:

• Specialization: Deepen expertise in presentation design, B2B SaaS branding, or AI product visualization.

• Leadership Potential: Transition into a Lead Designer role, mentored by US leadership, potentially overseeing design projects or junior designers as the team grows.

• Cross-Functional Skill Development: Gain exposure to marketing strategy, product marketing, and growth hacking through close collaboration with other teams.

• Industry Expertise: Develop a strong understanding of the supply chain and AI industries, becoming a specialized designer in this domain.

• Global Exposure: Work with international teams and clients, enhancing cross-cultural communication and design skills.

📝 Enhancement Note: The "Operations Impact" section is crucial as it frames the designer's role within the company's GTM strategy. The emphasis on winning deals and communicating complex products highlights how design directly contributes to revenue generation and market positioning, which is a key aspect of operations roles.

🌐 Work Environment

Office Type: The role is "On-site" in India, suggesting a physical office environment. Given the company's tech focus and likely growth-stage, this could be a modern co-working space or a dedicated office designed for collaboration and innovation.

Office Location(s): India. Specific city details are not provided, but major tech hubs like Bangalore, Hyderabad, or Pune would be logical locations for a tech company with a presence there.

Workspace Context:

• Collaborative Hub: The office environment is expected to facilitate close collaboration with local team members and provide seamless connectivity for remote collaboration with US-based leadership.

• Technology-Rich: Access to necessary design software, high-performance workstations, and reliable internet is standard for a tech company.

• Dynamic Atmosphere: Working within a fast-scaling AI company means a dynamic, potentially fast-paced environment where adaptability and quick learning are key.

Work Schedule: Standard full-time hours (e.g., 9 AM to 6 PM IST) are likely, with the understanding that flexibility may be required for meetings with US-based teams, potentially involving early mornings or late evenings. This schedule needs to balance core business hours for local collaboration with the needs of international stakeholders.

📝 Enhancement Note: The "On-site" requirement in India, coupled with collaboration needs with US leadership, suggests a hybrid approach to collaboration where physical presence facilitates local teamwork, while digital tools bridge the geographical gap for global interaction.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with an HR or Talent Acquisition representative to assess basic qualifications, interest in the role, and alignment with company culture.

2. Portfolio Review & Skills Assessment: A more in-depth session with US-based marketing leadership and potentially a senior designer or product lead. This will focus on reviewing your portfolio, discussing your design process, and evaluating your ability to translate complex ideas visually. Expect detailed questions about your presentation design samples.

3. Design Challenge/Case Study: You may be given a take-home design exercise or asked to present a case study from your portfolio that demonstrates your approach to a specific problem (e.g., designing a key slide for an investor deck, or a social media campaign concept).

4. Cross-Functional/Founder Interview: A final interview, potentially with a founder or a key stakeholder from product or sales, to assess cultural fit, strategic thinking, ownership mentality, and overall alignment with Lyric's mission and values.

Portfolio Review Tips:

• Highlight Presentation Design: Ensure your strongest presentation design work is prominently featured and easy to navigate. For each presentation sample, briefly explain the objective, your role, the target audience, and key design decisions.

• Showcase Problem-Solving: For each project, articulate the challenge, your design strategy, and the tangible outcomes or impact. Quantify results where possible (e.g., "increased engagement by X%," "contributed to Y% conversion rate on a campaign").

• Demonstrate Versatility: Include examples that showcase your ability to adapt to different styles, from clean SaaS aesthetics to high-impact storytelling visuals.

• Explain Your Process: Be ready to walk through your workflow, from understanding a brief to executing and refining designs, especially for complex projects.

• Tailor to Lyric: If possible, create a sample slide or a mini-campaign concept that reflects Lyric's brand and industry, demonstrating your understanding of their business.

Challenge Preparation:

• Understand the Business: Research Lyric, its platform, its target market (supply chains, enterprise AI), and its competitors. Understand the challenges in communicating complex technical solutions.

• Focus on Storytelling: For any presentation design challenge, think about the narrative arc. What is the core message, and how can visuals support it effectively?

• Prioritize Clarity: In B2B SaaS, especially with AI, clarity is paramount. Ensure your designs are easy to understand and don't obscure the message with excessive ornamentation.

• Emphasize Impact: Be prepared to discuss how your designs contribute to business goals like sales, brand awareness, or investor confidence.

📝 Enhancement Note: The emphasis on presenting "complex supply chain + AI concepts" and the "must-have" nature of presentation design samples means candidates should prepare to deeply discuss their process for translating technical information into visually accessible formats. The interview process will likely heavily weigh strategic thinking and business impact alongside pure design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaborative design system management. Expect advanced usage for creating scalable assets and complex layouts.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • After Effects (Optional but preferred): For motion graphics, animations, and dynamic visual elements in presentations or social media.

• Presentation Software: While Figma might be used for initial concepts, proficiency in creating final, polished presentations in PowerPoint and Google Slides is essential for executive and sales materials.

Analytics & Reporting:

• Familiarity with how design assets perform on platforms like LinkedIn or website analytics tools (e.g., Google Analytics) may be beneficial for iterating on marketing creatives.

CRM & Automation:

• While not a direct tool for the designer, understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., HubSpot, Marketo) can provide context for asset creation.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside presentation tools like PowerPoint and Google Slides, confirms the core technical requirements. The optional but preferred mention of After Effects suggests a desire for more dynamic and engaging visual content.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on delivering tangible business results, whether through winning enterprise deals, enhancing brand perception, or clearly communicating complex product value.

• Collaboration & Ownership: A culture that encourages cross-functional teamwork and individual accountability, where team members take initiative and drive projects forward.

• Innovation & Excellence: A drive to push boundaries, embrace new technologies (like AI), and maintain high standards in design and execution.

• Clarity & Simplicity: A commitment to making complex ideas understandable, particularly through clear and effective visual communication.

• Global Mindset: An appreciation for diverse perspectives and the ability to design for a global audience, working effectively across different time zones and cultures.

Collaboration Style:

• Close Partnership: Working intimately with US marketing leadership, founders, and sales teams, requiring proactive communication and alignment.

• Feedback-Rich Environment: Expect regular feedback loops and constructive critique, fostering continuous improvement.

• Agile & Iterative: A dynamic approach where collaboration is fluid, and designs are refined quickly based on input and testing.

• Cross-Functional Integration: Design is not siloed but integrated into product marketing, sales enablement, and growth initiatives.

📝 Enhancement Note: The values emphasize a results-oriented and collaborative environment. For a designer, this means being comfortable with feedback, proactive in communication, and focused on how their work directly contributes to the company's growth and success, particularly in sales and marketing.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating highly technical supply chain and AI concepts into visually accessible and compelling narratives for diverse audiences (executives, investors, clients).

• Balancing Speed & Quality: Operating in a fast-scaling environment requires delivering high-quality work rapidly, demanding efficient workflows and strong prioritization skills.

• Global Collaboration: Effectively collaborating with US-based leadership across significant time zone differences requires strong communication discipline and flexibility.

• Evolving Brand Identity: As a young, scaling company, the brand identity may still be evolving. Adapting to and contributing to this evolution while maintaining consistency will be key.

• High Stakeholder Expectations: Working directly with senior leadership and founders means high expectations for design quality, strategic input, and business impact.

Learning & Development Opportunities:

• Deep Industry Insight: Gain profound knowledge of the AI and supply chain industries, becoming a specialized designer in a high-demand sector.

• Advanced Presentation Design: Hone skills in crafting persuasive narratives and visually sophisticated presentations for critical business functions like sales and fundraising.

• B2B SaaS Brand Building: Contribute to shaping the visual identity of a global SaaS company, learning best practices for enterprise brand communication.

• Cross-Functional Exposure: Learn from experts in marketing, sales, and product development, broadening your understanding of a tech company's GTM strategy.

• Mentorship & Leadership: Potential for mentorship from experienced US leadership and opportunities to grow into more senior or leadership roles as the company scales.

📝 Enhancement Note: The challenges are directly tied to the role's strategic importance and the company's growth phase, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a highly technical concept (like AI in supply chain optimization) into a clear visual story for an executive audience." (Be ready to walk through a relevant portfolio example.)

• "How do you approach designing a pitch deck for a B2B enterprise sale? What are the key elements you focus on?" (Emphasize structure, narrative flow, and business impact.)

Company & Culture Questions:

• "What excites you about Lyric's mission and the supply chain AI space?" (Showcase your research and genuine interest.)

• "How do you handle receiving feedback on your designs, especially from senior stakeholders?" (Highlight your receptiveness to constructive criticism and collaborative approach.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, prioritizing presentation design and B2B marketing examples. Use clear headings and concise descriptions.

• Storytelling: For each project, tell a story: the problem, your solution, your process, and the outcome. Quantify impact whenever possible.

• Visual Polish: Ensure your portfolio itself is impeccably designed, reflecting your skills. Pay attention to typography, layout, and visual consistency.

• Interactive Elements: If using a digital portfolio, ensure it's responsive and easy to navigate. Consider embedding short animations or interactive prototypes where relevant.

• Live Walkthrough: Be prepared to present your portfolio live, highlighting specific pieces and answering detailed questions about your design decisions and process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, business acumen, and the ability to work effectively in a global, fast-paced environment. Emphasize how your design work drives business outcomes.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest examples of presentation design, B2B marketing creatives, and brand system work. Tailor the presentation to highlight how your skills align with Lyric's needs in AI, supply chain, and enterprise SaaS.

• Optimize Your Resume: Clearly articulate your years of experience, specific tool proficiencies (Figma, Adobe CS), and key achievements in visual design, brand development, and marketing collateral creation. Use keywords from the job description.

• Prepare Your Case Studies: Be ready to discuss 2-3 key projects in detail, focusing on the problem, your strategic approach, execution, and measurable impact. Specifically prepare to discuss your presentation design process.

• Research Lyric: Thoroughly understand Lyric's product, mission, target market, and recent news. Consider how your design philosophy can contribute to their brand and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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