Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Careers at Tide

Location: Bulgaria

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2025-11-28

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Responsible for conceptualizing and executing visually compelling designs that align with marketing strategies and business objectives, driving brand consistency and engagement for Tide's SME member base.

• Translate complex requirements into creative design solutions, demonstrating a deep understanding of consumer behavior and emerging design trends within the fintech and SME sectors.

• Collaborate cross-functionally with marketing, PR, product, and other departments to produce high-impact visual assets for integrated campaigns across digital and print channels.

• Manage a high volume of day-to-day graphic design requests in a fast-paced environment, ensuring timely delivery of quality creative collateral.

📝 Enhancement Note: While the input data clearly indicates a "Senior Visual Designer" role, the provided description leans heavily into marketing collateral creation. For a Revenue Operations, Sales Operations, or GTM focus, this role would typically involve designing operational dashboards, internal process documentation visuals, or sales enablement materials. Given the strong emphasis on external marketing assets and the company's fintech focus, this role is positioned within the broader marketing and creative function rather than a direct GTM operations support role. Therefore, the enhancement notes will reflect the role as described, but with a caveat for operations-focused applicants.

📈 Primary Responsibilities

• Develop engaging and creative graphics that visually represent Tide and its diverse member base of micro, small, and medium enterprises, ensuring brand alignment.

• Collaborate closely with marketing, PR, product teams, and other departments to conceptualize, design, and deliver impactful visual assets for various campaigns.

• Prepare and distill creative briefs into high-impact visual concepts, designs, and templates, ensuring all deliverables meet strategic marketing goals.

• Produce a wide range of collateral including small illustrations, icons, email headers, email body graphics, social media posts, blog headers, and other digital assets.

• Support and actively contribute to the company's ongoing innovation and elevation of design standards across all platforms.

• Receive, interpret, and effectively implement constructive feedback from project stakeholders to refine and improve design work.

• Ensure strict adherence to brand guidelines and maintain design hygiene across all communication channels, reinforcing a cohesive brand identity.

📝 Enhancement Note: The responsibilities are focused on external-facing marketing and creative assets. For a GTM operations role, these responsibilities might be re-framed to include designing internal sales enablement materials, operational dashboards, or visual representations of GTM processes and performance metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for senior-level design roles.

Experience: 4+ years of professional experience in Graphic Designing, with a proven track record of developing compelling design concepts and executing them across various channels.

Required Skills:

• Graphic Design Expertise: Demonstrated proficiency in creating visually appealing and effective designs for a variety of media.

• Software Proficiency: Extensive experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Figma, and Sketch.

• Campaign Design: Experience in designing integrated campaigns for email, social media, landing pages, and display advertising.

• Video Editing & Animation: Basic to medium-level video editing and animation skills for creating dynamic visual content.

• Aesthetics & Detail: A keen eye for aesthetics, visual hierarchy, and meticulous attention to detail in all design outputs.

• Collateral Development: Proven experience delivering diverse collateral across multiple channels, with an understanding of channel-specific requirements.

• Trend Awareness: Ability to stay updated on current design trends, competitor activities, and best practices within the visual design sphere.

• HTML/CSS Understanding: Basic knowledge of HTML/CSS to inform design decisions for web-based applications and content.

Preferred Skills:

• Experience in the FinTech or financial services industry.

• Familiarity with A/B testing methodologies for creative assets.

• Experience working in a fast-paced, startup, or scale-up environment.

• Strong understanding of user interface (UI) and user experience (UX) principles as they relate to visual design.

📝 Enhancement Note: The listed software and skills are standard for a visual designer. For a GTM operations context, emphasis would shift towards data visualization tools, CRM interfaces, and potentially BI platforms, with a focus on clarity and actionable insights rather than brand aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4+ years of diverse graphic design work, with a strong emphasis on visual concepts and executed collateral.

• Demonstrate experience in creating integrated campaign assets for digital channels (email, social media, landing pages, display ads) and potentially print.

• Include examples of small illustrations, icons, and potentially animated graphics or video snippets to showcase animation and video editing skills.

Process Documentation:

• Showcase a process for receiving and implementing feedback from stakeholders, demonstrating iterative design improvements.

• Provide examples that illustrate your approach to maintaining design consistency and brand hygiene across multiple channels.

• If applicable, include case studies or examples of how you've approached design testing or optimization for different creatives and audiences.

📝 Enhancement Note: The portfolio requirements are standard for a Visual Designer. For a GTM Operations role, a portfolio would more likely focus on process optimization case studies, dashboard designs, CRM workflow visualizations, or successful automation implementations, emphasizing data interpretation and efficiency gains.

💵 Compensation & Benefits

Salary Range: While not specified, for a Senior Visual Designer role in Bulgaria with 4+ years of experience, a competitive salary range would typically fall between €25,000 - €45,000 per year (gross). This estimate is based on industry benchmarks for creative roles in Eastern Europe, considering the stated experience level and the company's funding and scale.

Benefits:

• Generous Paid Time Off: 25 days of paid annual leave.

• Professional Development: 3 paid days off for volunteering or L&D activities, plus a personal L&D budget for continuous learning.

• Comprehensive Health & Wellness: Extended maternity and paternity leave, additional health & dental insurance, and access to a mental wellbeing platform.

• Work-Life Balance Support: Flexible working from home options and a WFH equipment allowance.

• Employee Well-being: Fully covered Multisports card and food vouchers.

• Office Perks: Snacks, light food, and drinks available in the office.

• Long-Term Incentives: Sabbatical Leave and Share options, indicating a commitment to employee retention and long-term success.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered for working from home.

📝 Enhancement Note: The listed benefits are extensive and reflect a strong focus on employee well-being and professional development, which is attractive to all professionals, including those in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, Business Banking, Software as a Service (SaaS). Tide operates in a competitive and rapidly evolving market, focusing on disrupting traditional banking for Small and Medium Enterprises (SMEs).

Company Size: Over 2500 Tideans globally, indicating a scale-up phase with established processes but still retaining agility. This size suggests potential for both specialized roles and cross-functional collaboration.

Founded: Tide was founded to transform the small business banking market, indicating a mission-driven culture focused on innovation and customer value. The company has rapidly expanded globally.

Team Structure:

• The role is part of a small team of highly capable individuals, suggesting a collaborative and high-performance environment. Direct feedback and action over deliberation are key cultural pillars.

• The Senior Visual Designer will work closely with marketers, PR, product teams, and other departments, highlighting a matrixed or project-based collaboration model.

Methodology:

• Tide emphasizes data-driven decision-making to help SMEs save time and money, indicating a culture that values analytics and measurable impact.

• The company champions innovation and a quest to elevate design, suggesting a forward-thinking approach to product development and marketing.

• A flexible workplace model is supported, balancing in-person collaboration for team spirit with remote work capabilities.

Company Website: https://www.tide.com/

📝 Enhancement Note: The company culture appears dynamic, focused on innovation, data, and employee well-being. For an operations role, the "data-driven" aspect is particularly relevant, suggesting opportunities to contribute to efficiency improvements informed by metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," implying a level of autonomy, expertise, and the ability to mentor junior team members. While not an operations role, a senior visual designer would be expected to lead design initiatives and contribute strategically to marketing efforts.

Reporting Structure: The Senior Visual Designer will likely report to a Creative Director, Head of Marketing, or a similar senior role within the marketing or design function. Collaboration will be extensive with cross-functional teams.

Operations Impact: For a Visual Designer, the impact is primarily on brand perception, marketing campaign effectiveness, and user engagement through compelling visuals. In a GTM context, this translates to supporting sales enablement materials, visual storytelling for customer acquisition, and enhancing the overall brand experience.

Growth Opportunities:

• Leadership Development: Potential to lead design projects, mentor junior designers, and influence design strategy within the company.

• Skill Specialization: Opportunity to deepen expertise in areas like animation, video editing, or specific digital marketing channels.

• Cross-Functional Exposure: Working with various departments provides a broad understanding of the business, potentially opening doors to design strategy roles or specialized marketing functions.

• Industry Experience: Gaining experience in the fast-paced FinTech sector and working with a global user base.

📝 Enhancement Note: While this role is in Visual Design, the growth path could offer transferable skills for operations roles if the candidate is interested in areas like data visualization, process mapping visuals, or designing user interfaces for operational tools.

🌐 Work Environment

Office Type: Tide utilizes a flexible workplace model, supporting both in-person and remote work. Offices are designed as hubs for innovation and team-building, implying a collaborative and modern workspace.

Office Location(s): The primary technology and member support center is in Sofia, Bulgaria. Other offices are located in Serbia, Romania, Lithuania, Hyderabad (India), and London (UK).

Workspace Context:

• Offices are designed to foster team spirit and collaboration through regular in-person gatherings.

• Expect access to standard design tools and technology, with potential for WFH equipment allowance to support remote setups.

• Opportunities for interaction with a diverse, global team, fostering a rich exchange of ideas and working styles.

Work Schedule: Standard full-time hours are expected, with flexibility in terms of remote work arrangements. This allows for accommodating personal needs while ensuring project deadlines are met.

📝 Enhancement Note: The hybrid work model and emphasis on collaboration hubs suggest a balance between autonomy and team integration, which is a common and often preferred arrangement for professionals in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Be prepared to discuss your design process and how you approach creative briefs.

• Skills Assessment/Portfolio Review: Expect a detailed review of your portfolio. You may be asked to present specific projects, discuss your design choices, and explain your problem-solving approach. This is where your ability to articulate design strategy and impact is crucial.

• Technical/Creative Challenge: A practical design test or a case study related to Tide's brand or target audience might be given to assess your skills in a timed environment.

• Team/Stakeholder Interviews: Interviews with marketing, product, or other key stakeholders to assess collaboration skills, cultural fit, and understanding of business goals.

• Final Interview: Likely with senior leadership to discuss overall fit, career aspirations, and confirm suitability for the senior role.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Focus on projects that demonstrate your ability to create engaging, strategic, and high-quality visuals for a target audience.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges you faced, your design process, and the outcome or impact of your work. Quantify results where possible.

• Highlight Brand Alignment: Show how you've successfully adapted designs to specific brand guidelines and target audiences. For Tide, emphasize experience with SMEs or financial services if applicable.

• Showcase Versatility: Include a range of work (e.g., social media, email, illustrations, icons) to demonstrate your breadth of skills.

• Technical Proficiency: Ensure your portfolio reflects your proficiency with the required software (Adobe Suite, Figma, After Effects, etc.).

Challenge Preparation:

• Understand the Brand: Thoroughly research Tide's current branding, marketing, and target audience (SMEs).

• Practice Design Thinking: Be ready to articulate your thought process for solving design problems, from initial concept to final execution.

• Time Management: If given a timed challenge, practice working efficiently and prioritizing tasks to deliver a complete solution.

• Presentation Skills: Prepare to present your work clearly and concisely, highlighting key design decisions and their rationale.

📝 Enhancement Note: The interview process and portfolio review for this role are heavily focused on creative execution and brand representation. For operations roles, the emphasis would be on analytical skills, process optimization, data interpretation, and stakeholder management through case studies of operational improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and layout (Photoshop, Illustrator, InDesign).

• Motion Design Tools: After Effects for video editing and animation.

• UI/UX Design Tools: Figma and Sketch for collaborative design, prototyping, and creating vector graphics.

Analytics & Reporting:

CRM & Automation:

Web Technologies:

• Basic understanding of HTML/CSS is required, suggesting designers need to be aware of web standards and how designs will be implemented online.

📝 Enhancement Note: The technology stack is specific to visual design. For operations roles, the stack would typically include CRM systems (Salesforce, HubSpot), marketing automation platforms (Marketo, Pardot), BI tools (Tableau, Power BI), data warehousing solutions, and project management software.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to continuously improve and elevate design standards, reflecting a culture that embraces new ideas and creative solutions.

• Collaboration: Working closely with diverse teams, emphasizing teamwork, open communication, and shared goals.

• Customer Focus: Designing with the SME member base in mind, ensuring visual communications resonate with their needs and preferences.

• Data-Driven Approach: While primarily a creative role, the company's overall ethos suggests an appreciation for how design impacts measurable business outcomes.

• Efficiency: The need to respond quickly and work efficiently to manage incoming requests points to a value placed on productivity and streamlined workflows.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, product, and PR teams, requiring strong communication and the ability to translate needs across different disciplines.

• Feedback Culture: Openness to receiving and implementing constructive feedback is a key element, fostering a collaborative and iterative design process.

• Action-Oriented: A preference for action over deliberation suggests a proactive and results-driven approach to projects.

📝 Enhancement Note: The company culture emphasizes collaboration, innovation, and a customer-centric approach, which are also critical for successful operations teams. The "action over deliberation" ethos aligns well with the fast-paced nature of GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Goals: Translating marketing strategies and business objectives into compelling visual designs that also adhere to brand guidelines and user needs requires careful balancing.

• Fast-Paced Environment: Managing a high volume of daily requests in a dynamic scale-up environment requires excellent time management and prioritization skills.

• Cross-Functional Communication: Effectively communicating design concepts and rationale to non-design stakeholders can be challenging but is crucial for alignment.

• Maintaining Design Consistency: Ensuring brand consistency across a multitude of channels and campaigns requires rigorous attention to detail and process.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to master new design software, animation techniques, or explore emerging visual trends.

• FinTech Industry Insight: Gaining deep knowledge of the financial technology sector and designing for a global SME audience.

• Strategic Design Input: Contributing to higher-level design strategy and brand development initiatives.

• Mentorship: Potential to mentor junior designers and develop leadership capabilities.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of working in a scale-up FinTech. For an operations professional, similar challenges might involve optimizing complex workflows, managing cross-functional projects, or adapting to new technologies, with learning opportunities in data analytics, process automation, or strategic GTM planning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing brief into a visual concept. What was your process, and what was the outcome?" (Focus on your strategic thinking, brief interpretation, and results).

• "How do you ensure design consistency across various marketing channels for a brand like Tide?" (Discuss your methods for brand adherence, asset management, and collaboration).

Company & Culture Questions:

• "What interests you most about Tide and our mission to support SMEs?" (Showcase your research and genuine interest in the company's purpose).

• "How do you approach collaboration with non-design teams like marketing and product?" (Highlight your communication skills and ability to work cross-functionally).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, target audience, your role, the problem, your solution, and the impact.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Photoshop, Figma, After Effects, etc., and your ability to create integrated campaigns.

• Quantify Impact: If possible, use data to show the success of your designs (e.g., increased engagement, conversion rates).

• Be Prepared for Deep Dives: Anticipate questions about your design choices, technical processes, and how you handle creative challenges.

📝 Enhancement Note: Interview preparation for this role focuses on creative problem-solving, brand understanding, and collaborative skills. For operations interviews, questions would likely center on process optimization, data analysis, stakeholder management, and demonstrating ROI through operational improvements.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the official Greenhouse link provided on Tide's careers page.

• Portfolio Curation: Carefully select 3-5 of your strongest projects that best showcase your visual design skills, campaign experience, and ability to create engaging assets for a diverse audience. Ensure your portfolio is easily accessible (e.g., personal website, Behance, or a curated PDF).

• Resume Optimization: Tailor your resume to highlight your 4+ years of graphic design experience, proficiency in required software (Adobe Suite, Figma, After Effects), and any experience with integrated campaigns or the FinTech sector. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, how you tackle creative briefs, and how you handle feedback. Be ready to walk through your portfolio projects with clear explanations of your role, challenges, and outcomes.

• Company Research: Understand Tide’s mission, target audience (SMEs), and current marketing efforts. Familiarize yourself with their brand identity and visual style to demonstrate a good cultural and aesthetic fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.