Senior UX UI Designer (Pakistan)

📍 Job Overview

Job Title: Senior UX/UI Designer Company: Mous Products Ltd Location: Lahore, Punjab, Pakistan Job Type: Full-Time Category: Digital Product Design / UX/UI Date Posted: November 3, 2025 Experience Level: 4-5+ Years

🚀 Role Summary

• Lead the design and execution of intuitive, functional, and aesthetically pleasing digital experiences across Mous's web and digital product platforms.
• Translate complex business and user needs into actionable design concepts, wireframes, user flows, and high-fidelity prototypes.
• Collaborate intensively with cross-functional teams, including product management, marketing, and engineering, within an agile development framework.
• Champion user-centered design principles, conducting and leveraging user research and usability testing to inform design decisions and iterate on solutions.
• Drive the visual design and interaction design of digital touchpoints, ensuring brand consistency, accessibility, and optimal user engagement.

📝 Enhancement Note: This role is positioned as "Senior," implying a need for independent project leadership, strategic design thinking, and the ability to mentor junior designers if applicable. The emphasis on "translating user needs into actionable design concepts" and "bringing those designs to life with pixel-perfect precision" highlights the dual focus on both strategic UX and detailed UI execution.

📈 Primary Responsibilities

• Spearhead UX and UI design initiatives for the Mous e-commerce platform, mobile applications, and other digital products.
• Develop comprehensive user journey maps, wireframes, interactive prototypes, and detailed UI specifications to effectively communicate design concepts and solutions.
• Conduct thorough user research, including interviews, surveys, and usability testing, to gather insights and validate design hypotheses.
• Collaborate with product managers to define product requirements and translate them into user-centric design solutions.
• Partner closely with front-end developers to ensure accurate implementation of designs, providing clear design guidance and assets.
• Maintain and evolve the Mous design system, ensuring consistency in branding, UI patterns, and user experience across all digital touchpoints.
• Present design strategies, rationales, and final designs to stakeholders, leadership, and cross-functional teams, effectively articulating user needs and design trade-offs.
• Advocate for accessibility and inclusive design principles, ensuring digital products are usable by the widest possible audience.
• Stay abreast of emerging design trends, technologies, and best practices in UX/UI and e-commerce, and integrate them into the design process where appropriate.
• Contribute to the continuous improvement of design processes, tools, and team collaboration methods.

📝 Enhancement Note: The responsibilities suggest a leadership role in design, requiring not just execution but also strategic input and cross-functional influence. The mention of "eCommerce site" and "new digital initiatives" indicates a broad scope beyond a single product.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically preferred for senior-level positions. Equivalent practical experience will also be considered. Experience: A minimum of 4-5 years of hands-on experience in UX/UI design, with a significant portion focused on digital product design and web interfaces. Experience in a senior capacity, leading design projects or mentoring others, is highly valued.

Required Skills:

• UX Process Mastery: Proven ability to conduct user research, define user personas, create user journey maps, and develop wireframes and interactive prototypes.
• UI Design Excellence: Demonstrated skill in creating visually appealing, intuitive, and responsive user interfaces with a strong attention to detail.
• Prototyping & Wireframing: Proficiency in creating low-fidelity wireframes and high-fidelity interactive prototypes to test and communicate design concepts.
• User Research & Usability Testing: Experience in planning, conducting, and analyzing user research and usability testing sessions to gather actionable insights.
• Design Tool Proficiency: Expert-level command of industry-standard design and prototyping tools such as Figma, Sketch, or Adobe XD.
• Agile Collaboration: Proven experience working within agile development teams, understanding sprint cycles, and collaborating with developers and product managers.
• Accessibility & Inclusive Design: Solid understanding of WCAG guidelines and a commitment to designing inclusive digital experiences.
• Communication & Stakeholder Management: Excellent verbal and written communication skills, with the ability to present design rationale clearly and persuasively to diverse audiences.
• Data-Driven Decision Making: Ability to leverage data, analytics, and user feedback to inform design decisions and measure design impact.
• Commercial Awareness: Understanding of business objectives and how design choices contribute to commercial success, particularly within an e-commerce context.

Preferred Skills:

• E-commerce Platform Design: Specific experience designing for platforms like Shopify, or a deep understanding of e-commerce UX patterns and best practices.
• A/B Testing & CRO: Familiarity with A/B testing methodologies and Conversion Rate Optimization (CRO) principles to enhance user engagement and conversion rates.
• Analytics Tools: Experience using web analytics tools (e.g., Google Analytics, Mixpanel) to inform design and measure performance.
• Motion & Interaction Design: Understanding or experience with motion design and advanced interaction design principles to create engaging user experiences.

📝 Enhancement Note: The "Nice to Have" section strongly suggests a preference for candidates with direct e-commerce experience, indicating that the primary digital touchpoint for this role is likely the company's online store. The emphasis on data-driven decision-making and CRO points towards a performance-oriented design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive UX Process: Showcase a clear and detailed UX process, from initial research and ideation through to final design and iteration. Include examples of user research findings, personas, user flows, and wireframes.
• Interactive Prototypes: Provide links to or interactive versions of prototypes that demonstrate user journeys and key interactions.
• Refined UI for Responsive Web: Present high-fidelity UI designs for responsive web interfaces, highlighting visual design skills, consistency, and attention to detail across different screen sizes.
• Problem/Solution Framework: Clearly articulate the design problem you were solving, your approach, the constraints, and the final solution, supported by user-centric rationale.
• Impact & Metrics: Where possible, include data or insights demonstrating the impact of your designs, such as improvements in user satisfaction, conversion rates, or task completion times.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping out user flows and optimizing workflows for efficiency and user satisfaction within digital products.
• System Implementation Standards: Show examples of how designs were translated into specifications for development, ensuring feasibility and adherence to design principles.
• Measurement & Performance Analysis: Include examples of how design performance was measured post-launch, referencing data and user feedback for continuous improvement.

📝 Enhancement Note: A strong portfolio is explicitly stated as required. For a Senior UX/UI Designer, this portfolio needs to go beyond just showcasing pretty interfaces; it must demonstrate a robust understanding of the UX process, problem-solving capabilities, and the ability to drive tangible results through design. The "Nice to Have" skills like A/B testing and CRO further imply that showcasing data-backed design improvements will be highly advantageous.

💵 Compensation & Benefits

Salary Range: PKR 400,000 - PKR 650,000 per month (approximately USD $1,440 - $2,330 per month, at current exchange rates). This estimate is based on the Senior UX/UI Designer role, 4-5+ years of experience, and the Lahore, Pakistan location, considering industry benchmarks for design professionals in similar roles and markets. Benefits:

• Health Insurance: Comprehensive coverage for the employee and dependents.
• Travel Allowance: Monthly allowance to support commuting costs.
• Competitive Compensation: Salary commensurate with experience and market value.
• Long-Term Benefits: One month of paid leave after 5 years of service as a loyalty reward.
• Dynamic Work Culture: Access to a fun, focused, and data-driven work environment.
• Growth and Development Opportunities: Support for continuous learning, new experiences, and skill enhancement.
• Seamless Remote Collaboration: Integrated participation in global team meetings and virtual social activities.

Working Hours: 10:00 am – 7:00 pm PKT (Monday-Thursday on-site, Friday Work From Home). Flexibility is expected for collaboration with international teams (UK, China, US). This amounts to approximately 40 hours per week, standard for a full-time role.

📝 Enhancement Note: The salary range is an estimate based on market research for Senior UX/UI Designers in Lahore, Pakistan, considering the 4-5+ years of experience. The provided benefits align with what is typically offered by growing tech/e-commerce companies. The working hours are clearly defined with a hybrid component and a need for flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Direct-to-Consumer - D2C) with a focus on tech and lifestyle products. Mous emphasizes product performance, R&D, and creating high-quality goods rather than competing on price alone. They aim to raise industry standards. Company Size: While not explicitly stated, the description of a "growing digital team" and "global teams" suggests a mid-sized to large company that has achieved significant scale and is expanding its international presence. Founded: Founded over 10 years ago, indicating a mature company with established processes and a proven track record in product development and market presence.

Team Structure:

• Digital Team: The role is part of a "growing digital team," likely encompassing marketing, product management, and design functions.
• Cross-functional Collaboration: The role requires close collaboration with developers, marketers, and product managers, operating within agile delivery cycles.
• Global Teams: The company has teams in the UK, China, and the US, necessitating collaboration across different time zones and cultures.

Methodology:

• Data-Driven Approach: The company explicitly mentions a "data-driven environment" and "data-driven decision-making" as core values.
• User-Centric Design: Strong emphasis on understanding user needs and translating them into effective digital experiences.
• Agile Delivery: Operations within agile methodologies are standard for digital product development.
• Quality & Performance: A core tenet of the company's product philosophy, which should extend to its digital experiences.

Company Website: https://careers.mous.co (primary source for job listings) and likely https://mous.co (company product site).

📝 Enhancement Note: Mous positions itself as a quality-focused, innovation-driven D2C brand with a strong commitment to R&D. The culture appears to be a blend of high performance, data-driven decision-making, and a focus on user experience, with an underlying value of enjoying the work and fostering genuine collaboration.

📈 Career & Growth Analysis

Operations Career Level: Senior UX/UI Designer. This level typically signifies an individual contributor with significant autonomy, the ability to lead complex projects, and potentially mentor junior designers. The role requires strategic thinking, problem-solving, and a deep understanding of the entire design lifecycle. Reporting Structure: The role will likely report to a Head of Design, Design Lead, or a Product Manager, depending on the specific structure of the digital team. Collaboration is key, indicating interaction with peers and stakeholders across multiple departments. Operations Impact: This role has a direct impact on customer acquisition, retention, and overall brand perception through the design of the e-commerce website and digital products. Effective UX/UI design is critical for driving conversion rates, customer satisfaction, and reinforcing the brand's commitment to quality and performance.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Design Manager role, overseeing a team or a specific product area.
• Specialization: Opportunities to deepen expertise in specific areas like e-commerce UX, interaction design, or user research methodologies.
• Product Strategy: Influence on product strategy and roadmap through user insights and design recommendations.
• Cross-Functional Mobility: Potential to move into product management or other digital strategy roles due to deep understanding of user needs and product development.
• Skill Development: Continuous learning supported through new project experiences, potential for training, and exposure to global best practices.

📝 Enhancement Note: The "Senior" title and emphasis on leading initiatives suggest a defined growth path beyond this role, likely into leadership or specialized expert positions within the digital product domain. The company's stated value of "radical growth and development" reinforces this.

🌐 Work Environment

Office Type: The role is primarily on-site, with 4 days a week in the office and 1 day Work From Home. This suggests a physical office space designed for collaboration and focused work. Office Location(s): QuickOffice | 304 Upper Mall, Lahore, Punjab, Pakistan. This indicates a professional co-working space or dedicated office facility. Workspace Context:

• Collaborative Environment: The hybrid model (4 days on-site) is designed to foster in-person collaboration with colleagues in Lahore.
• Tools & Technology: Access to standard design software (Figma, Sketch, Adobe XD), likely with modern hardware and reliable internet connectivity.
• Team Interaction: Opportunities for direct interaction with local team members (developers, marketers, product managers) and virtual engagement with global counterparts.

Work Schedule: Standard working hours are 10:00 am to 7:00 pm PKT, with some flexibility required to accommodate collaboration with teams in different time zones (UK, China, US). This hybrid schedule balances in-office collaboration with remote flexibility.

📝 Enhancement Note: The hybrid work model is clearly defined, emphasizing the importance of in-office collaboration for at least part of the week. The requirement for flexibility with global teams is a practical consideration for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and experience.
• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, discuss your UX process, design decisions, and problem-solving approach. Be prepared to articulate your rationale and highlight specific projects that demonstrate your senior-level capabilities.
• Technical/Skills Assessment: This might involve a design exercise or a challenge to assess your practical design skills, problem-solving abilities, and proficiency with design tools.
• Cross-functional Interviews: Meetings with product managers, developers, or marketing team members to assess collaboration skills, communication style, and cultural fit.
• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your senior-level UX/UI skills, particularly those related to web design, e-commerce, and complex problem-solving.
• Show, Don't Just Tell: For each project, clearly outline the problem, your role, the process you followed (research, ideation, design, testing), your specific contributions, the tools used, and the outcomes/impact.
• Highlight UX Process: Emphasize your user-centered approach. Include wireframes, user flows, personas, and research insights.
• Demonstrate UI Polish: Showcase high-fidelity mockups and interactive prototypes, paying attention to details like typography, color palettes, and responsive design.
• Quantify Impact: Whenever possible, use data (conversion rates, engagement metrics, task completion times) to demonstrate the effectiveness of your designs.
• Prepare for Questions: Be ready to discuss your design choices, defend your decisions with data and user insights, and explain any trade-offs you made.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the problem, target audience, and constraints.
• Structure Your Approach: Outline your plan before diving into design. Think about research, ideation, and user flows.
• Focus on Process: Even if time is limited, demonstrate your design thinking process. Explain your assumptions and how you would validate them.
• Consider E-commerce Context: If the challenge relates to e-commerce, think about conversion, user journeys, and product presentation.
• Presentation Skills: Practice presenting your solution clearly and concisely, highlighting your rationale and key design decisions.

📝 Enhancement Note: The interview process for a senior role will heavily weigh the portfolio and the candidate's ability to articulate their strategic thinking and impact. Be prepared to defend your design decisions with data and user empathy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Likely the primary tool for design, prototyping, and collaboration, given its industry prevalence.
• Sketch: A strong alternative or complementary tool for UI design.
• Adobe XD: Another potential tool for design and prototyping.
• Collaboration Platforms: Tools like Jira, Asana, Trello for agile project management.

Analytics & Reporting:

• Google Analytics: Standard for website analytics.
• Mixpanel/Amplitude: For product analytics and user behavior tracking.
• A/B Testing Tools: (e.g., Optimizely, VWO) for CRO and performance testing.

CRM & Automation:

• Shopify (or similar e-commerce platform): While not a direct design tool, understanding its structure and limitations is crucial for e-commerce UX.
• CRM Systems: (e.g., Salesforce, HubSpot) to understand customer data flow and user segmentation.
• General Productivity Tools: Slack for communication, Google Workspace/Microsoft 365 for documentation.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern UX/UI roles. The "Nice to Have" skills directly point to the need for experience with e-commerce platforms, analytics, and A/B testing tools, indicating a focus on performance-driven design.

👥 Team Culture & Values

Operations Values:

• Get Results: Emphasis on accountability, strategic prioritization, innovation, grit, and resilience. This translates to a proactive approach to design, focusing on impactful outcomes and not being afraid to iterate or pivot based on data.
• Work Together: High value placed on collaboration, peer feedback, open communication, and celebrating uniqueness. Expect a team that is supportive yet candid, encouraging shared learning and constructive criticism.
• Enjoy The Ride: Encourages embracing new opportunities, agility in a fast-paced industry, and maintaining a positive, social aspect to work. This suggests a culture that balances hard work with enjoyment and team bonding.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, developers, and marketers, acting as a bridge between user needs and business objectives.
• Feedback Exchange: An open culture for giving and receiving feedback is encouraged, promoting continuous improvement in designs and processes.
• Knowledge Sharing: The "Work Together" value implies a culture where team members share insights, best practices, and learnings to elevate the collective skill set.

📝 Enhancement Note: The company's three core values ("Get Results," "Work Together," "Enjoy The Ride") are central to their culture. For a Senior UX/UI Designer, this means demonstrating initiative and drive, being an excellent team player, and contributing to a positive and agile work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user insights into designs that also meet ambitious business objectives and revenue targets.
• Global Collaboration Complexity: Working effectively with teams across different time zones and cultural nuances to ensure cohesive product experiences.
• Evolving E-commerce Landscape: Staying ahead of rapid changes in e-commerce trends, user expectations, and technological advancements.
• Data Interpretation: Deriving actionable insights from complex user behavior data and A/B test results to refine designs.

Learning & Development Opportunities:

• Exposure to Global Markets: Gaining experience designing for a global customer base and understanding diverse user behaviors.
• E-commerce Expertise: Deepening knowledge in e-commerce UX patterns, conversion optimization, and platform-specific design (e.g., Shopify).
• Cross-Functional Learning: Opportunities to learn from product managers, marketers, and engineers, broadening understanding of the business.
• Influence on Product Strategy: Contributing significantly to the direction and success of digital products through strategic design input.

📝 Enhancement Note: The challenges highlight the dynamic nature of the e-commerce industry and the complexities of working in a global, data-driven environment. The growth opportunities are tied to specializing in a high-demand area and gaining strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, data utilization, and stakeholder management.)
• "How do you approach designing for conversion rate optimization on an e-commerce platform?" (Highlight your understanding of CRO, A/B testing, and user journey optimization.)
• "Walk me through a complex UX/UI project from your portfolio. What were the key challenges, your specific contributions, and the measurable results?" (Be ready to articulate your UX process, design rationale, and impact with data.)
• "How do you ensure your designs are accessible and inclusive for all users?" (Demonstrate knowledge of accessibility standards and your commitment to inclusive design principles.)

Company & Culture Questions:

• "What interests you about Mous and our mission to raise industry standards?" (Research the company's products, brand ethos, and market position.)
• "How do you align with Mous's core values of 'Get Results,' 'Work Together,' and 'Enjoy The Ride'?" (Provide specific examples of how you embody these values in your work.)
• "How do you prefer to collaborate with developers and product managers in an agile environment?" (Emphasize your communication, feedback, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Results.
• Emphasize UX Process: Clearly articulate your user research, ideation, wireframing, prototyping, and testing phases.
• Showcase UI Craftsmanship: Highlight visual design, interaction design, and responsiveness.
• Quantify Achievements: Use metrics and data to demonstrate the success of your designs.
• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, the tools you used, and the trade-offs you made.

📝 Enhancement Note: Interview preparation should focus on demonstrating senior-level strategic thinking, a robust UX process, quantifiable results, and alignment with Mous's values. The portfolio is the central piece of evidence for these capabilities.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the careers page link provided.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your senior-level UX/UI expertise, particularly in web design, e-commerce, and complex problem-solving. Ensure it clearly showcases your UX process, UI polish, and measurable impact.
• Resume Optimization: Update your resume to include keywords relevant to UX/UI design, e-commerce, agile methodologies, and specific tools mentioned (Figma, Sketch, Adobe XD). Quantify your achievements with metrics whenever possible.
• Interview Preparation: Practice articulating your design process and rationale for key portfolio projects. Prepare to discuss how you embody Mous's core values and your approach to collaborative, data-driven design.
• Company Research: Thoroughly research Mous, its products, brand identity, and mission. Understand their value proposition and how design contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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