Performance Marketing Designer

📍 Job Overview

Job Title: Performance Marketing Designer Company: Lago Location: Serbia Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: November 05, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Drive impactful marketing campaign performance through expert design of high-converting landing pages and engaging digital assets.
• Specialize in creating visually compelling website pages, optimizing for User Experience (UX) and key performance indicators (KPIs) such as Conversion Rate Optimization (CRO) and Click-Through Rate (CTR).
• Develop high-performing static and video ad creatives for a diverse range of paid media channels, including Meta, LinkedIn, Google Display, TikTok, and YouTube.
• Utilize cutting-edge Artificial Intelligence (AI) tools to amplify creative output and deliver scroll-stopping, attention-grabbing content for digital campaigns.

📝 Enhancement Note: While the title is "Performance Marketing Designer," the responsibilities clearly indicate a strong focus on driving measurable business outcomes through design. This role sits at the intersection of creative execution and marketing operations, requiring a candidate who understands how design directly impacts campaign performance and revenue. The emphasis on AI tools suggests a forward-thinking approach to creative production within a digital marketing context.

📈 Primary Responsibilities

• Design and implement high-converting landing pages using platforms such as Unbounce, WordPress, Perspective, or similar content management systems (CMS) and landing page builders, ensuring seamless integration with paid media campaigns.
• Develop visually compelling website pages with a strategic focus on enhancing User Experience (UX) to drive conversions, optimize funnel progression, and improve overall performance metrics.
• Create high-performing static ad creatives tailored for various digital advertising platforms, including Meta (Facebook/Instagram), LinkedIn, Google Display Network, and other relevant channels, adhering to platform best practices and campaign objectives.
• Leverage advanced AI tools to conceptualize, produce, and refine scroll-stopping video advertisements for platforms like Meta, TikTok, LinkedIn, and YouTube, aiming to maximize engagement and ad recall.
• Design engaging and effective email templates and accompanying graphics that resonate with target audiences, support marketing automation workflows, and contribute to achieving specific campaign goals.
• Collaborate closely with marketing and sales teams to understand campaign objectives, target audience personas, and performance benchmarks, translating these insights into effective design solutions.
• Conduct A/B testing and analyze performance data of designed assets to iterate and continuously improve conversion rates and campaign effectiveness.
• Maintain brand consistency and visual identity across all digital touchpoints, ensuring a cohesive and professional brand experience.

📝 Enhancement Note: The responsibilities highlight a need for both creative talent and analytical understanding. The emphasis on specific platforms (Unbounce, WordPress) and performance metrics (CRO, CTR, conversion funnels) indicates that this role is deeply embedded within the performance marketing ecosystem. The inclusion of AI tools points to a requirement for adaptability and a proactive approach to adopting new technologies for enhanced efficiency and effectiveness in campaign asset creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is advantageous. Equivalent practical experience demonstrating proficiency in design principles and performance marketing is highly valued. Experience: A minimum of 2-5 years of professional experience in a design role with a significant focus on performance marketing, digital advertising, or conversion-focused web design.

Required Skills:

• Demonstrated expertise in designing high-converting landing pages and web pages with a strong understanding of UX principles and conversion rate optimization (CRO) strategies.
• Proven ability to create compelling static ad creatives for major digital advertising platforms such as Meta, LinkedIn, and Google Display.
• Proficiency with industry-standard design software, including Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Canva.
• Experience leveraging AI tools for creative generation, enhancement, or video editing to produce engaging marketing assets.
• Understanding of core performance marketing principles, including CTR, conversion funnels, A/B testing, and campaign analytics.
• Excellent visual communication skills and a keen eye for detail, ensuring brand consistency and aesthetic appeal.
• Ability to work independently in a remote environment and manage multiple projects with competing deadlines effectively.

Preferred Skills:

• Experience with specific landing page builders like Unbounce, Perspective, or similar.
• Proficiency in video editing software and techniques for creating dynamic video ads.
• Familiarity with email marketing platforms and designing effective email templates.
• Basic understanding of HTML/CSS to implement or collaborate on web page designs.
• Experience working within a global, remote team environment and adapting to different time zones.

📝 Enhancement Note: The required skills emphasize a blend of creative design capabilities and a data-driven, performance-oriented mindset. The inclusion of AI tools as a required skill indicates a modern approach to design workflows. The preferred skills offer a pathway for candidates to stand out by demonstrating a broader technical and programmatic understanding relevant to performance marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects demonstrating expertise in performance-focused design.
• Specific examples of high-converting landing pages designed for paid media campaigns, with a clear articulation of design choices and their impact on conversion metrics.
• Case studies or examples of static and video ad creatives for platforms like Meta, LinkedIn, or Google Display, highlighting creative strategy and performance results (e.g., CTR improvements).
• Demonstration of proficiency with key design tools (Figma, Adobe Suite, Canva) and AI-powered creative tools, with examples of their application.
• Evidence of designing email templates and graphics that align with campaign goals and user engagement strategies.

Process Documentation:

• Ability to articulate the design process from brief to execution, including research, ideation, wireframing, prototyping, and final asset delivery.
• Demonstrated experience in iterating designs based on performance data, A/B testing results, and feedback from marketing stakeholders.
• Understanding of how to integrate design workflows with marketing automation and campaign management systems for efficient asset deployment.

📝 Enhancement Note: For a role focused on performance marketing design, a portfolio is paramount. The emphasis should be on demonstrating measurable results and a strategic approach to design. Candidates should be prepared to walk through their portfolio, explaining the "why" behind their design decisions and how those decisions contributed to campaign objectives and business outcomes. The inclusion of AI tools in the portfolio is a significant differentiator.

💵 Compensation & Benefits

Salary Range: $1,280 - $2,720 per month, equivalent to $8 - $17 per hour. This range is based on the provided information and is subject to experience level and demonstrated skills. For Serbia, this range is competitive for mid-level design roles with a specialization in performance marketing, especially within a remote, global company context.

Benefits:

• Remote Work: Full flexibility to work from anywhere within Serbia, promoting work-life balance and autonomy.
• Growth Opportunities: As a foundational member of the design function, there is significant potential to shape the role, influence design strategy, and grow with the company.
• Innovative Culture: Opportunity to work with a forward-thinking team that champions data-driven decision-making and embraces new technologies like AI to solve complex marketing challenges.
• Flexible Schedule: While the core hours are 9 AM-5 PM Eastern Time Zone, the "work from anywhere" aspect suggests flexibility in adapting to personal needs within the broader operational framework.

Working Hours: 9 AM - 5 PM Eastern Time Zone (ET), totaling 40 hours per week. This fixed schedule is crucial for team synchronization and collaboration, especially in a remote, global setting, ensuring availability for real-time communication and project alignment.

📝 Enhancement Note: The salary is provided in a monthly and hourly range, which is useful for candidates. For Serbia, this range is aligned with mid-level professional roles, particularly in creative and marketing functions. The benefits, while not exhaustive, highlight key aspects attractive to remote professionals: flexibility, growth potential, and an innovative environment. The specific ET working hours are a critical detail for candidates to consider regarding their daily schedule and potential overlap with team members across different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the technology sector, likely focusing on SaaS or a digital product/service that requires strong online marketing and user acquisition strategies. The emphasis on "performance marketing" and "conversions" suggests a business model driven by customer acquisition and revenue growth through digital channels. Company Size: Information on company size is not explicitly provided, but the mention of "shaping your role and grow with us" and "as a key player" implies a growing or potentially mid-sized organization where individual contributions have a significant impact. Founded: The founding date is not provided.

Team Structure:

• The Performance Marketing Designer will likely be part of a broader marketing team, potentially reporting to a Marketing Manager, Head of Growth, or a Creative Lead.
• Collaboration will be essential with paid media specialists, content creators, web developers, and potentially sales teams.
• As a fully remote, global team, communication and collaboration will heavily rely on digital tools and asynchronous workflows, supplemented by scheduled synchronous meetings.

Methodology:

• Data-Driven Decision Making: The company culture emphasizes leveraging data to solve challenges and drive success, which means design decisions will be informed by analytics, A/B testing, and performance metrics.
• Agile & Iterative Design: The focus on performance marketing implies a need for rapid iteration and continuous improvement of creative assets based on real-time feedback and campaign results.
• Innovation & AI Adoption: The explicit mention of AI tools suggests a culture that encourages the exploration and adoption of new technologies to enhance efficiency and creative output.

Company Website: lagodesign.com

📝 Enhancement Note: The company's operational focus on performance marketing and AI adoption suggests an agile, results-oriented culture. Candidates should be prepared to demonstrate how they integrate data into their design process and their comfort with iterative approaches. The remote nature of the team necessitates strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It offers a significant opportunity for an individual to establish themselves as a critical contributor to the company's growth initiatives. The potential to "shape your role" indicates a degree of autonomy and the possibility of evolving into a more senior or specialized design position within performance marketing. Reporting Structure: The designer will likely report to a marketing leadership role, such as a Marketing Manager or Head of Growth. This structure places the role centrally within the go-to-market strategy, with direct influence on campaign effectiveness. Operations Impact: The Performance Marketing Designer's work directly impacts key business operations by driving customer acquisition, lead generation, and ultimately, revenue. High-converting landing pages and effective ad creatives are crucial for the efficiency and scalability of paid media campaigns, which are often a significant driver of growth for technology companies.

Growth Opportunities:

• Specialization: Deepen expertise in specific channels (e.g., Meta Ads, Google Display, TikTok) or design disciplines (e.g., video ad production, advanced landing page optimization).
• Leadership: Potentially grow into a Senior Performance Marketing Designer role, leading design initiatives, mentoring junior designers, or managing external creative resources.
• Cross-Functional Development: Gain exposure to broader marketing strategy, product marketing, and data analysis, potentially transitioning into a growth marketing or marketing operations role.
• Skill Expansion: Continuously learn and integrate new design tools, AI technologies, and performance marketing strategies, staying at the forefront of industry trends.

📝 Enhancement Note: The "shape your role and grow with us" statement is a strong indicator of potential career progression. Candidates should consider how their existing skills align with the company's growth trajectory and what areas they are most interested in developing. Demonstrating a proactive approach to learning and problem-solving will be key to unlocking these opportunities.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The "work from anywhere—our team is global" statement emphasizes a commitment to distributed work and asynchronous collaboration. Office Location(s): While the role is remote and specifically targeted at Serbia, the team is global. This implies that team members are located in various countries and time zones, requiring a robust remote work infrastructure and communication strategy.

Workspace Context:

• Autonomy and Flexibility: The primary workspace is the candidate's chosen location within Serbia, offering significant flexibility.
• Digital Collaboration Tools: The team relies heavily on digital platforms for communication, project management, and asset sharing (e.g., Slack, Asana, Figma, Google Workspace).
• Performance Focus: The work environment is geared towards achieving measurable results, with an emphasis on data and outcomes rather than traditional office-based metrics.

Work Schedule: The required schedule is 9 AM - 5 PM Eastern Time Zone (ET). While the work arrangement is remote, adherence to these core hours is essential for team synchronization, real-time collaboration, and ensuring sufficient overlap with key stakeholders, particularly those in North America.

📝 Enhancement Note: The remote nature requires strong self-discipline and effective time management. Candidates must be comfortable with digital communication tools and asynchronous workflows. The ET working hours are a critical constraint and will require careful consideration for individuals residing in Serbia, which has a significant time difference from ET.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess foundational skills and experience.
• Portfolio Review & Skills Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design rationale, and performance impact. This may include technical questions on design tools and performance marketing principles.
• Practical Design Challenge: Candidates may be asked to complete a short design task or case study related to creating landing pages or ad creatives, simulating real-world responsibilities.
• Cultural Fit & Team Interview: An interview to assess alignment with Lago's innovative, data-driven, and collaborative remote culture. This may involve discussions about teamwork, problem-solving, and adaptability.
• Final Interview: A concluding interview with a hiring manager or senior leader to discuss role expectations, career growth, and company vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in landing page design, web design, ad creatives (static and video), and AI tool utilization for marketing.
• Showcase Performance: For each project, clearly articulate the objective, your role, the design process, the tools used, and most importantly, the measurable results (e.g., increase in conversion rate, CTR improvement, engagement metrics). Quantify impact whenever possible.
• Highlight AI Integration: Include examples where you've successfully used AI tools to enhance creativity, efficiency, or produce novel creative assets. Explain the benefits and impact.
• Tell a Story: Structure your portfolio presentation to tell a compelling narrative about your problem-solving capabilities and how your design solutions contribute to business goals.
• Be Ready for Technical Questions: Prepare to discuss your proficiency with specific design software (Figma, Adobe Suite, Canva) and landing page platforms.

Challenge Preparation:

• Understand the Goal: For any design challenge, first grasp the core objective – is it to increase conversions, improve engagement, or drive clicks?
• Rapid Prototyping: Be prepared to quickly sketch or wireframe ideas, demonstrating your ability to ideate under time constraints.
• Justify Decisions: Be ready to explain your design choices, referencing performance marketing best practices, UX principles, and data-driven insights.
• AI Tool Application: If applicable, consider how AI tools could be incorporated into your solution to enhance efficiency or creativity.

📝 Enhancement Note: The portfolio review is likely the most critical part of the application process. Candidates should prepare to not just show their work, but to deeply explain the strategy and impact behind it, especially concerning performance metrics. The emphasis on AI tools means candidates should be ready to showcase their experience and creative application of these technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable for collaborative design), Adobe Creative Suite (Photoshop, Illustrator, After Effects for advanced graphics and video), Canva (for quick designs and broader accessibility).
• Landing Page Builders: Unbounce, WordPress (with relevant page builder plugins like Elementor or Divi), Perspective, or similar platforms for rapid deployment and A/B testing of landing pages.
• AI Creative Tools: Various AI-powered design and video generation platforms (e.g., Midjourney, DALL-E, RunwayML, Pictory, Synthesia) for asset creation and enhancement.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) for understanding user behavior on landing pages and websites.
• Ad Platform Analytics: Native analytics within Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for tracking ad performance (CTR, CPC, conversions).
• A/B Testing Tools: Built-in features within landing page builders or dedicated platforms for experiment design and analysis.

CRM & Automation:

• CRM (Potentially): While not directly a designer's tool, understanding how designs integrate with CRM systems (like Salesforce or HubSpot) for lead tracking and nurturing is beneficial.
• Marketing Automation: Familiarity with platforms (e.g., Mailchimp, ActiveCampaign, HubSpot) for email template design and campaign integration.
• Project Management & Collaboration: Tools like Asana, Trello, Slack, or Monday.com for task management, team communication, and workflow coordination.

📝 Enhancement Note: Proficiency with Figma and Adobe Creative Suite is standard for a designer. The specific mention of landing page builders and AI tools highlights the specialized nature of this role in performance marketing. Candidates should be prepared to discuss their experience with these specific tools and how they leverage them to drive campaign performance.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value is the commitment to using data and analytics to inform all design decisions and measure their impact on campaign success.
• Innovation & Adaptability: Embracing new technologies, particularly AI, and continuously seeking more efficient and effective ways to create high-performing marketing assets.
• Performance Focus: A strong emphasis on measurable outcomes, with design work directly contributing to key business objectives like lead generation and customer acquisition.
• Collaboration & Communication: Fostering an open and communicative environment, especially within a remote setting, to ensure alignment and shared understanding across teams.
• Work-Life Balance: The company promotes a healthy work-life balance, valuing the well-being of its global, remote team members.

Collaboration Style:

• Asynchronous & Digital-First: Collaboration primarily occurs through digital platforms, with clear documentation and communication protocols to bridge time zone differences.
• Cross-Functional Integration: Designers are expected to work closely with marketing strategists, paid media specialists, and potentially sales teams, acting as a bridge between creative vision and performance objectives.
• Feedback Loops: A culture of constructive feedback is encouraged, with designers expected to provide and receive feedback on creative assets and campaign strategies to drive continuous improvement.

📝 Enhancement Note: The company's values align with a modern, agile, and technologically forward-thinking organization. Candidates should be able to articulate how they embody these values in their daily work, particularly in a remote and data-centric environment. Their ability to collaborate effectively across digital channels and time zones will be a key indicator of cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Creative and Performance: The primary challenge is to create visually appealing designs that also function optimally to drive conversions and meet aggressive performance targets.
• AI Tool Integration: Staying current with the rapidly evolving landscape of AI design tools and effectively integrating them into existing workflows without compromising quality or originality.
• Remote Collaboration: Navigating the complexities of asynchronous communication and maintaining strong team cohesion and alignment across diverse geographical locations and time zones.
• Rapid Iteration Cycles: Adapting to fast-paced campaign demands that require quick turnarounds and frequent design adjustments based on performance data.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to explore and master cutting-edge AI tools for graphic design, video production, and creative ideation.
• Performance Marketing Specialization: Deepening understanding of growth marketing strategies, A/B testing methodologies, and conversion rate optimization techniques.
• Cross-Functional Exposure: Gaining insights into broader marketing strategy, product development, and business operations through collaboration with different departments.
• Leadership Development: For high performers, there's potential to evolve into senior design roles, mentor junior team members, or contribute to strategic design planning.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach these challenges and leverage the growth opportunities. Demonstrating a proactive learning mindset and a passion for problem-solving within these specific areas will be highly advantageous.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch. How do you incorporate performance marketing principles and user experience into your design?" (Focus on process, data, and user-centricity).
• "How have you used AI tools in your design workflow to improve efficiency or creative output? Provide a specific example." (Highlight practical application and innovation).
• "Imagine a paid campaign is underperforming. How would you, as a designer, contribute to identifying the issue and proposing design-based solutions?" (Assess problem-solving and analytical skills).

Company & Culture Questions:

• "What interests you about Lago's approach to performance marketing and its use of AI?" (Show genuine curiosity and research).
• "How do you ensure effective collaboration and communication within a fully remote team, especially when working across different time zones?" (Demonstrate remote work best practices and communication skills).
• "Describe a time you had to balance creative vision with strict performance requirements. How did you achieve both?" (Assess ability to meet dual objectives).

Portfolio Presentation Strategy:

• Quantify Everything: For each project, be ready to present specific metrics and explain how your design contributed to those results. Use numbers and data points liberally.
• Narrative Arc: Structure your portfolio walkthrough with a clear beginning (problem/objective), middle (your process/solutions), and end (results/impact).
• Tool Proficiency: Be prepared to briefly demonstrate your skills with key design software or discuss your workflow within them.
• AI Showcase: Dedicate a segment to your AI-assisted work, explaining the tools used and the unique value they added.
• Future Vision: Conclude by expressing how your skills and passion align with Lago's future growth and innovation in performance marketing.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and a deep understanding of performance marketing metrics. Candidates need to showcase their ability to translate design into tangible business results and their comfort with modern tools like AI.

📌 Application Steps

To apply for this Performance Marketing Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest work in landing page design, ad creatives (static and video), and any AI-assisted design projects. Tailor your presentation to highlight projects with quantifiable performance results.
• Resume Optimization: Update your resume to clearly articulate your experience with performance marketing principles, specific design tools (Figma, Adobe Suite, Unbounce, etc.), and AI creative technologies. Use keywords from the job description.
• Prepare for Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining your design process, strategic decisions, and the measurable impact of your work. Be ready to discuss specific metrics and case studies.
• Research Lago: Familiarize yourself with Lago's website (lagodesign.com) and any available information about their products, services, and marketing efforts. Understand their potential target audience and brand positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.