Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: VML

Location: Poznan, Greater Poland, Poland

Job Type: Full-time, Contractor

Category: User Experience (UX) Design / Customer Experience (CX) Operations

Date Posted: April 23, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (4 days in office average)

🚀 Role Summary

• Drive exceptional user experiences by leading the full UX design process for complex e-commerce and digital platforms.

• Conduct and analyze qualitative and quantitative research to uncover user insights and inform strategic design decisions.

• Develop comprehensive design artifacts, including personas, journey maps, wireframes, and interactive prototypes.

• Collaborate closely with cross-functional teams, clients, and leadership to define product strategy and deliver best-in-class solutions.

• Contribute to the growth and expertise of VML's rapidly expanding CX team, acting as a key player in shaping client-facing digital experiences.

📝 Enhancement Note: This role is positioned as a Senior UX Designer within VML's CX team, emphasizing a strong focus on e-commerce and complex user journeys. The hybrid work model suggests a blend of in-office collaboration and remote flexibility, typical for senior creative and strategic roles. The emphasis on client interaction and leadership indicates a need for strong communication and strategic thinking skills beyond pure design execution.

📈 Primary Responsibilities

• Lead the design and facilitation of product definition and UX requirements workshops with clients and internal stakeholders.

• Scope, manage, and execute a diverse range of qualitative and quantitative user research initiatives.

• Analyze research data to identify actionable insights, user behaviors, and opportunity areas for enhanced customer experiences.

• Apply design thinking methodologies to conceptualize and develop innovative solutions for new experiences, propositions, products, and services.

• Create and present a full suite of UX design artifacts, including personas, detailed journey maps, storyboards, process flows, information architecture diagrams, wireframes, and interactive prototypes.

• Articulate and champion product strategy and design rationale, building consensus among stakeholders and C-suite executives.

• Foster strong collaborative relationships with fellow designers, program managers, developers, account leads, and CX leadership to elevate design quality and user experience outcomes.

• Provide UX leadership to clients, understanding their business drivers and translating them into effective digital strategies.

• Contribute to the continuous improvement of VML's design processes, standards, and best practices.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic leadership. The emphasis on running workshops, managing research, and presenting to C-suite indicates a senior-level individual contributor role with significant client-facing responsibilities and the expectation of strategic influence.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Human-Computer Interaction (HCI), Design, Psychology, or a related field is often preferred for senior UX roles. Equivalent practical experience will also be considered.

Experience: Significant proven experience in UX design, ideally within a digital agency environment, with a strong focus on e-commerce or complex digital journeys. A minimum of 5-10 years of relevant professional experience is anticipated.

Required Skills:

• Demonstrable expertise in the full UX design lifecycle, from discovery and research to wireframing, prototyping, and final design implementation.

• Proven experience in conducting and analyzing both qualitative and quantitative user research (e.g., interviews, surveys, usability testing, A/B testing).

• Proficiency in creating comprehensive UX artifacts such as personas, journey maps, user flows, wireframes, and interactive prototypes.

• Strong understanding of e-commerce platforms, user behavior within online retail environments, and complex customer journey mapping.

• Solid information architecture, interaction design, and overall experience design skills.

• Ability to balance technical constraints, user goals, and business requirements effectively.

• Excellent client communication, presentation, and stakeholder management skills.

Preferred Skills:

• Experience with design thinking methodologies and facilitation of design sprints.

• Familiarity with various content management systems (CMS) and e-commerce platforms (e.g., Shopify, BigCommerce, Sitecore, Adobe Experience Manager).

• Understanding of front-end development principles and their impact on UX implementation.

• Experience working within agile development environments.

• Knowledge of accessibility standards (WCAG).

• Familiarity with analytics tools for performance measurement and optimization.

📝 Enhancement Note: The requirements emphasize practical, hands-on experience and a strong portfolio as critical. The mention of specific platforms like Shopify and Sitecore suggests that familiarity with these or similar enterprise-level e-commerce solutions is highly advantageous. The "5-10 years" experience level indicates a need for a candidate who can operate autonomously and take ownership of projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of high-quality, best-in-class UX design projects.

• Portfolio must demonstrate experience across the full UX process, including discovery phases, user research (qualitative and quantitative), and the application of design thinking methods.

• Showcase specific examples of e-commerce or complex digital journey design, illustrating problem-solving capabilities and user-centric solutions.

• Include detailed case studies that explain the problem, your role, the process followed, the solutions designed, and the impact/results achieved.

Process Documentation:

• Ability to document and articulate the UX design process followed for each project presented in the portfolio.

• Demonstrate how research insights were translated into design decisions and iterative improvements.

• Showcase examples of how user goals and business requirements were balanced within the design process.

• Evidence of collaboration with cross-functional teams (developers, product managers, clients) throughout the design lifecycle.

📝 Enhancement Note: The emphasis on a "compelling portfolio" and demonstrating "high quality, best in class UX design" is paramount. Candidates should be prepared to walk through their portfolio, explaining their specific contributions, the methodologies used, and the measurable impact of their work, particularly in complex e-commerce scenarios.

💵 Compensation & Benefits

Salary Range: The gross hourly rate for B2B cooperation is estimated between 110 - 150 PLN, depending on skills and experience. This translates to an approximate annual gross salary range of 228,800 - 312,000 PLN for a standard 40-hour work week.

Benefits:

• Private Medical Care: Comprehensive healthcare coverage for employees.

• Professional Development Opportunities: Access to resources and programs for skill enhancement.

• Training Programmes: Structured learning initiatives to foster career growth.

• Flexible Working Arrangements: Options for work schedule adjustments where applicable, complementing the hybrid model.

Working Hours: Standard working hours are approximately 40 hours per week, with a hybrid work arrangement requiring an average of four days per week in the Poznan office.

📝 Enhancement Note: The salary is presented as a gross hourly rate for B2B cooperation, which is common in Poland. The estimated annual range is calculated based on a standard 40-hour work week. The benefits listed are typical for professional roles in international companies operating in Poland, with an emphasis on professional growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing, Advertising, Technology, and Digital Transformation Services. VML is a leading creative company within the WPP network, focusing on brand experience, customer experience, and commerce. The Enterprise Solutions division specifically helps organizations deliver digital experiences across various routes to market, including marketplaces, online retail, D2C, and B2B.

Company Size: VML is a large global organization with over 26,000 employees across 55+ markets. Its Enterprise Solutions division alone comprises over 4,200 experts in 34 countries. This scale offers opportunities for working on significant projects with major clients.

Founded: VML was formed through the merger of VML and Wunderman Thompson. The company has a rich history of innovation and client service, now united under the VML brand. The Enterprise Solutions division has a strong track record of building platforms and driving significant revenue for clients.

Team Structure:

• The role is within the rapidly expanding CX team, working alongside Leads in UX, UI, Service Design, Optimization, and Consulting.

• The Senior UX Designer reports into the Lead UX, indicating a clear reporting line within the UX discipline.

Methodology:

• VML emphasizes a human-first approach, combining creative innovation with customer experience and commerce expertise.

• The Enterprise Solutions division leverages a comprehensive approach to digital experience delivery, spanning acquisition, engagement, conversion, and loyalty.

• A strong focus on data-driven insights and strategic counsel is applied to help clients navigate change and drive growth.

• The company partners with major technology providers (e.g., Adobe, SAP, Salesforce, Shopify), suggesting an integration of best-in-class solutions into their methodologies.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML's culture is described as human-first, with a strong emphasis on collaboration, innovation, and client impact. The company's scale and its work with major global brands suggest a dynamic environment with opportunities to work on challenging and impactful projects. The Enterprise Solutions division's focus on driving multi-channel growth indicates a results-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: This Senior UX Designer role represents a mid-to-senior level position within the UX/CX discipline. It requires a high degree of autonomy, strategic thinking, and the ability to lead projects and mentor junior team members implicitly. The role is crucial for delivering client projects and contributing to the team's overall expertise and service offerings.

Reporting Structure: The Senior UX Designer reports to the Lead UX, who in turn likely reports to a Head of UX or Head of CX. This structure ensures clear guidance and oversight while allowing for independent work. Collaboration is expected across various departments and with client teams.

Operations Impact: The Senior UX Designer directly impacts client success by ensuring their digital platforms meet user needs and business objectives. This role is critical in driving customer engagement, conversion rates, and overall brand perception for VML's clients, contributing significantly to their revenue growth and market position.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like e-commerce UX, service design, or user research methodologies.

• Leadership: Progress to Lead UX Designer, Head of UX, or other leadership roles within the CX team, managing teams and larger strategic initiatives.

• Skill Development: Continuous learning opportunities through training programs, industry conferences, and exposure to diverse client challenges and technologies.

• Cross-functional Exposure: Gain experience working across different VML divisions and with a wide array of client industries.

📝 Enhancement Note: The career path for a Senior UX Designer at VML appears to offer clear progression, from specialized design execution to strategic leadership and team management. The emphasis on continuous learning and diverse project exposure supports professional development within the dynamic CX and digital transformation landscape.

🌐 Work Environment

Office Type: VML operates a hybrid work model, indicating a modern office environment designed to foster collaboration and creativity. The office in Poznan serves as a hub for team interaction and client engagement.

Office Location(s): The primary office location for this role is Poznan, Greater Poland, Poland. Specific details about office amenities and accessibility would typically be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model, with an average of four days in the office, is designed to encourage in-person collaboration, brainstorming sessions, and team building.

• Operations Tools & Technology: Access to industry-standard UX/UI design software, research tools, and collaboration platforms is expected. The company's partnership with major tech providers suggests a sophisticated technology stack.

• Team Interaction: Regular interaction with fellow designers, project managers, developers, and client teams is a key aspect of the work environment, promoting knowledge sharing and collective problem-solving.

Work Schedule: The role is full-time, with an expectation of approximately 40 hours per week. The hybrid arrangement provides some flexibility, allowing for a balance between office-based collaboration and remote work.

📝 Enhancement Note: The hybrid work model is a key feature of the work environment, suggesting a balance between in-person interaction and individual flexibility. The focus on collaboration and client engagement within the office space is central to VML's operational approach.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: A key stage where candidates present their portfolio, discussing their process, problem-solving approach, and specific contributions to projects. This will likely involve a deep dive into UX methodologies, research techniques, and design rationale.

• Skills-Based Exercise/Case Study: Candidates may be asked to complete a design challenge or case study, either as a take-home assignment or an in-interview exercise, to assess their practical skills and strategic thinking.

• Team/Stakeholder Interviews: Meetings with Lead UX, other designers, project managers, and potentially client representatives to evaluate collaboration skills, communication style, and strategic alignment.

• Final Interview: With senior leadership (e.g., Head of CX, Head of UX) to discuss overall fit, career aspirations, and final offer terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your expertise in e-commerce, complex journeys, and your senior-level capabilities. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the business problem, user needs, your specific role and responsibilities, the design process you followed (research, ideation, iteration, testing), the solutions you developed, and the measurable impact.

• Highlight Process: Emphasize your methodology, how you approached research, how you synthesized insights, and how you iterated on designs. Show your thinking, not just the final output.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the positive outcomes of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion times).

• Be Prepared for Questions: Anticipate questions about your design choices, how you handled challenges, and how you collaborated with teams and stakeholders.

Challenge Preparation:

• Understand the Brief: If given a take-home assignment, thoroughly read and understand the brief. Ask clarifying questions if needed.

• Focus on Process: Demonstrate your UX process, even in a condensed format. Show how you would approach understanding the problem, researching the user, and ideating solutions.

• Time Management: If it's an in-interview exercise, manage your time effectively. Prioritize key aspects of the design process.

• Articulate Rationale: Be ready to clearly explain your decisions and the reasoning behind them, linking them back to user needs and business goals.

📝 Enhancement Note: The interview process heavily emphasizes the candidate's portfolio and their ability to articulate their design process and strategic thinking. Candidates should prepare detailed case studies that showcase their experience with complex e-commerce challenges and their ability to drive measurable business results through UX design.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Axure RP (proficiency in at least one primary tool is expected).

• User Research: UserTesting.com, Lookback, Maze, Hotjar, Google Analytics, SurveyMonkey, Typeform.

• Information Architecture: Miro, Lucidchart, Whimsical, specialized IA tools.

• Project Management & Collaboration: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

Analytics & Reporting:

• Google Analytics, Adobe Analytics, Hotjar, Amplitude, Mixpanel.

CRM & Automation:

• While not directly a CRM role, understanding how UX integrates with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot) can be advantageous for a holistic CX perspective.

• Familiarity with e-commerce platforms like Shopify, BigCommerce, Sitecore, and potentially enterprise solutions like Adobe Commerce (Magento) or Salesforce Commerce Cloud is highly relevant.

📝 Enhancement Note: Proficiency in industry-standard UX/UI design and prototyping tools is essential. Experience with user research platforms and analytics tools is also critical for informing design decisions and measuring impact. Familiarity with major e-commerce platforms is a significant advantage given the role's focus.

👥 Team Culture & Values

Operations Values:

• Heart (Empathy & Trust): Foster genuine connections and human-centric work. This translates to understanding user needs deeply and building trust with clients and colleagues.

• Brains (Innovation & Curiosity): Value relentless curiosity and collaborative intelligence to solve complex challenges. This encourages a proactive approach to learning and problem-solving.

• Courage (Experimentation & Advocacy): Inspire individuals to speak up, embrace experimentation, and advocate for bold solutions. This promotes a culture of pushing boundaries and driving impactful change.

• Impact-Driven: A core focus on delivering tangible results and driving growth for clients through innovative and effective digital experiences.

• Collaboration: Strong emphasis on teamwork, knowledge sharing, and working together to achieve common goals.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with UI designers, service designers, optimization specialists, consultants, developers, and account managers.

• Client-Centricity: Working closely with clients, understanding their business, and acting as a trusted advisor to deliver exceptional CX solutions.

• Feedback Culture: Openness to constructive feedback and iterative design processes, fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings across the team and wider VML network.

📝 Enhancement Note: VML's core values of Heart, Brains, and Courage are integral to their culture. For a Senior UX Designer, this means approaching work with empathy for users and clients, using intellectual curiosity to solve problems, and having the courage to propose innovative and impactful solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Stakeholder Needs: Navigating the often-conflicting requirements of users, clients, and internal business objectives to create cohesive and effective solutions.

• Rapidly Evolving Technology: Staying abreast of new technologies, design trends, and platform updates in the fast-paced digital landscape, particularly in e-commerce.

• Driving Adoption of UX Best Practices: Educating clients and internal teams on the value of UX and ensuring that user-centric principles are embedded throughout the project lifecycle.

• Managing Project Scope and Timelines: Effectively managing demanding project scopes and tight deadlines common in agency environments while maintaining high-quality design output.

Learning & Development Opportunities:

• Advanced UX Techniques: Opportunities to deepen expertise in specialized areas like AI-driven personalization in UX, advanced usability testing methodologies, or complex service design frameworks.

• Industry Conferences & Certifications: Access to attend leading UX and digital transformation conferences, and support for relevant professional certifications.

• Mentorship Programs: Potential for mentorship from senior leaders within VML's global network, providing guidance on career progression and strategic thinking.

• Exposure to Global Brands: Working on high-profile projects for renowned global brands offers unparalleled learning experiences and portfolio-building opportunities.

📝 Enhancement Note: The challenges in this role are typical of senior positions in a leading agency, requiring strong problem-solving skills, adaptability, and strategic communication. The growth opportunities are substantial, driven by VML's global reach and commitment to professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex e-commerce project you led from discovery to launch. What were the key challenges, and how did your UX strategy address them?" (Focus on process, user insights, and business impact).

• "How do you approach defining a product strategy for a new digital experience, considering both user needs and business objectives?" (Highlight your strategic thinking and workshop facilitation skills).

Company & Culture Questions:

• "What attracts you to VML and this specific Senior UX Designer role?" (Research VML's work, values, and recent projects).

• "How do you embody VML's core values of Heart, Brains, and Courage in your work?" (Provide specific examples).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically, typically by project. For each project, cover: Problem Statement, Your Role & Responsibilities, Research & Discovery, Design Process & Iterations, Key Deliverables (Show visuals!), Solution Rationale, and Outcomes/Impact (quantify if possible).

• Visuals are Key: Ensure your presentation is visually engaging. Use high-fidelity mockups, prototypes, and clear diagrams.

• Focus on "Why": For every design decision, be ready to explain the "why" – referencing user research, business goals, or UX principles.

• Demonstrate Seniority: Highlight your leadership in project definition, stakeholder management, and strategic contribution. Show that you can operate autonomously.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and informative without being overly lengthy.

📝 Enhancement Note: Interview preparation should focus on showcasing a deep understanding of the UX process, especially within e-commerce, and demonstrating strategic thinking. Candidates should be ready to articulate their contributions, defend their design decisions, and align their approach with VML's values and client-centric methodology.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided VML careers link.

• Tailor Your Resume: Highlight experience relevant to e-commerce, complex digital journeys, user research methodologies, and your senior-level contributions. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest UX projects, focusing on those that demonstrate your end-to-end process, problem-solving skills, and impact, particularly in e-commerce. Ensure it's easily accessible (e.g., a personal website or PDF).

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on your role, process, rationale, and outcomes. Be ready to discuss your design decisions in detail.

• Research VML: Understand VML's work, client portfolio, company culture, and values. Prepare thoughtful questions to ask the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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