Senior Webflow Designer at LawnStarter

📍 Job Overview

Job Title: Senior Webflow Designer

Company: LawnStarter

Location: Washington, United States

Job Type: FULL_TIME

Category: Marketing & Design Operations / Growth Operations

Date Posted: 2026-05-21T13:31:34.887

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Design and build a robust, componentized Webflow design system across four distinct brands to enable rapid marketing site iterations and conversion rate optimization (CRO).
Collaborate closely with the Growth team, including Technical Growth Managers and CRO Specialists, to create high-converting, accessible page templates, and purposeful animations without requiring engineering support.
Own the visual design, brand execution, UX/UI standards, and accessibility (WCAG) for marketing sites across Home Gnome, LawnStarter, Lawn Love, and ProBase.
Leverage AI tools like Claude Code and Claude as core components of the workflow for design generation, code exploration, and rapid iteration.

📝 Enhancement Note: This role is embedded within the Growth team, indicating a strong focus on data-driven design decisions and direct impact on customer acquisition and conversion metrics, rather than traditional brand or product design silos. The emphasis on Webflow as the "source of truth" for marketing sites highlights the operational importance of this role in streamlining content and marketing asset deployment.

📈 Primary Responsibilities

Develop and maintain the marketing site design foundation across four brands, including page templates, page architecture, navigation, key flows, hero patterns, and conversion patterns.
Build and manage a comprehensive Webflow design system and component library, including design tokens and shared interaction patterns, ensuring consistency and reusability across all brands.
Execute high-standard visual design and brand execution, ensuring marketing sites are modern, polished, and distinct for each brand while maintaining overall quality.
Implement best practices for UX/UI, usability, and WCAG accessibility across all designed components, templates, and pages from the initial design phase.
Design and build purposeful interactions and animations using Webflow's native tools and custom CSS/JavaScript to enhance brand perception and user experience.
Partner with the CRO Specialist to create test-ready designs and variants, iterating on templates and components based on A/B testing results.
Conduct quality assurance (QA) for production handoffs to the Technical Growth Manager, ensuring alignment between design intent and implemented production pages, and iterating on the system based on learnings.
Design scalable page templates for thousands of programmatic SEO pages, ensuring visual appeal, strong UX, and accessibility at scale.

📝 Enhancement Note: The responsibilities clearly delineate ownership of the design and build of the marketing site foundation in Webflow, distinguishing it from the production build and CMS integration handled by the Technical Growth Manager. This highlights the operational efficiency goal of empowering the Growth team to iterate rapidly.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in visual design, brand execution, and Webflow development, with a strong portfolio showcasing complex, multi-page Webflow sites.

Required Skills:

Expert proficiency in Webflow, including component architecture, design systems, dynamic content, advanced interactions, and performance optimization.
Top-tier visual and brand design skills with a keen eye for typography, spacing, hierarchy, color, imagery, composition, and modern aesthetics.
Strong expertise in UX/UI principles, usability best practices, and WCAG accessibility standards.
Proficiency in writing custom CSS and JavaScript for advanced interactions, animations, and component extensions in Webflow.
Experience working within or alongside growth marketing teams, understanding conversion funnels, A/B testing, and the need for rapid iteration.
Demonstrated ability to design and build for scalability, performance, and cross-brand consistency.

Preferred Skills:

Experience designing and maintaining design systems and component libraries.
Familiarity with CMS architecture and programmatic page infrastructure.
Understanding of SEO best practices as they relate to website structure and content presentation.
Experience with cross-functional collaboration involving technical growth managers, CRO specialists, data analysts, and engineers.
Ability to articulate design decisions based on data and user behavior.

📝 Enhancement Note: The emphasis on "AI-native" and "technically capable beyond Webflow native" suggests a forward-thinking approach to design and development efficiency, requiring candidates who can integrate cutting-edge tools and coding skills into their workflow. The explicit "This Role Is NOT" section clarifies operational boundaries, particularly regarding production builds and pure brand design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrate complex, multi-page Webflow site builds with a focus on architectural rigor, component architecture, and design system implementation.
Showcase examples of designing and building for scalability, performance, and cross-brand consistency.
Include case studies that highlight the application of UX/UI principles, usability, and WCAG accessibility standards in practical design solutions.
Present examples of purposeful interactions and animations designed and built within Webflow, ideally with custom CSS/JavaScript integration.

Process Documentation:

Provide evidence of designing a robust and flexible Webflow design system that enables self-service for technical growth managers and CRO specialists.
Illustrate how test results and conversion data have informed design iterations and improvements to page templates and components.
Detail the process of collaborating with technical teams for production handoff and QA, ensuring design intent is maintained.
Showcase examples of creating scalable page templates suitable for thousands of programmatic SEO pages.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards practical Webflow implementation, design system thinking, and collaborative iteration, reflecting the operational need for a designer who can both conceptualize and execute within a fast-paced growth environment.

💵 Compensation & Benefits

Salary Range: $110,000 - $140,000 USD per year.

Benefits:

401k retirement savings plan.
Comprehensive healthcare coverage: Medical, dental, and vision insurance.
Fully remote work arrangement, offering flexibility and work-life balance.
Unlimited Paid Time Off (PTO): Emphasis on results and employee autonomy.

Working Hours: Full-time role, with an expected 40 hours per week. The unlimited PTO policy suggests a results-oriented culture where employees can manage their time effectively to meet objectives.

📝 Enhancement Note: The salary range is competitive for a senior-level design and Webflow expert role, especially considering the fully remote nature and the significant impact the role has on growth operations. The unlimited PTO signals a trust-based culture focused on output and efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Services Marketplace & Technology. LawnStarter operates as a leading on-demand marketplace for lawn care and expanding into broader home services.

Company Size: Exact size not specified, but implies a growth-stage company with a significant operational footprint ($100M+ in annual bookings) and multiple brands.

Founded: Not specified, but the company has achieved significant scale, indicating a mature operational structure.

Team Structure:

The Senior Webflow Designer will report to the Director of Design but work day-to-day embedded within the Growth team.
Close collaboration with the Technical Growth Manager and CRO Specialist is central to the role's success.

Methodology:

Data-driven decision-making is paramount, with design choices directly influenced by conversion data and A/B testing results.
Agile and iterative approach to marketing site development, prioritizing speed to market and continuous improvement.
Emphasis on building scalable, reusable design systems and components to streamline operations.
Integration of AI tools into the design and development workflow is a core operational practice.

Company Website: https://www.lawnstarter.com/

📝 Enhancement Note: Being embedded in the Growth team signifies a culture that values direct, measurable impact on business objectives. The operational focus is on enabling rapid experimentation and deployment of marketing assets, driven by data and efficient design processes.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior specialist responsible for a critical operational function (marketing site development and optimization) that directly supports growth initiatives.

Reporting Structure: Reports to Director of Design for general design standards and career development, but operates daily within the Growth team's structure, reporting functionally to the needs of growth initiatives and collaborating closely with the Technical Growth Manager and CRO Specialist.

Operations Impact: The role has a direct and significant impact on customer acquisition and conversion rates by ensuring marketing sites are fast, beautiful, on-brand, and optimized for user experience and performance. It unblocks the Growth team, enabling faster testing and iteration, which is crucial for achieving revenue targets.

Growth Opportunities:

Opportunity to define and build the foundational design system for all four company brands, establishing a significant and lasting impact.
Deepen expertise in growth marketing operations, CRO, and technical implementation by working closely with specialized teams.
Potential to influence the broader design and development strategy for marketing assets across the company.
Develop advanced skills in AI-assisted design and development workflows.
Become a key player in a fast-paced, results-oriented growth environment with opportunities for leadership in design system evolution.

📝 Enhancement Note: This role offers a unique blend of design leadership and operational execution within a growth-focused context. The opportunity to "define how all four brands show up on the web" and become indispensable to the Growth team suggests significant career advancement potential within LawnStarter's operational framework.

🌐 Work Environment

Office Type: Fully Remote. This arrangement allows for a distributed workforce, emphasizing autonomy and results over physical presence.

Office Location(s): While the role is remote, it lists "Washington, United States" as a location requirement, suggesting potential preference or necessity for candidates based within or near this region for timezone alignment or specific legal/tax reasons, though the role is stated as fully remote.

Workspace Context:

A highly collaborative environment focused on rapid iteration and data-driven decision-making.
Access to a modern technology stack, including Webflow, AI tools (Claude), and potentially other design and analytics platforms.
Direct interaction with key growth stakeholders (Technical Growth Manager, CRO Specialist, SEO, Paid Media, Content) to ensure design solutions meet business objectives.
A culture that values speed, efficiency, and continuous learning.

Work Schedule: Full-time with unlimited PTO. This implies a flexible schedule where individuals manage their time to meet project deadlines and team needs, with a strong emphasis on delivering results rather than adhering to strict hourly tracking. It suggests a need for self-discipline and effective time management to balance design tasks, build work, and cross-functional collaboration.

📝 Enhancement Note: The "Washington, United States" location requirement for a fully remote role is noteworthy. Candidates should clarify if this implies timezone alignment or a specific geographic focus, despite the overall remote nature.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess Webflow expertise, visual design quality, and relevant experience.
Technical/Design Assessment: A practical exercise or deep dive into the portfolio, focusing on Webflow build quality, design system thinking, interaction design, and problem-solving for growth. This may involve discussing past projects and how they addressed specific business challenges.
Growth Team Collaboration Interview: Discussion with the Technical Growth Manager and CRO Specialist to evaluate collaboration style, understanding of growth metrics (CRO, A/B testing), and ability to integrate AI tools.
Director of Design Interview: Conversation to assess design philosophy, brand execution capabilities, UX/UI discipline, and alignment with broader design standards.
Final Interview: Potentially with a senior leader to discuss overall fit, strategic thinking, and long-term vision for the marketing site foundation.

Portfolio Review Tips:

Showcase Webflow Mastery: Highlight complex builds, custom interactions, and robust component architecture. Clearly articulate your role and contributions.
Demonstrate Design Thinking: For each project, explain the problem, your design process, the solutions implemented (especially UX/UI and accessibility), and the outcomes. Focus on how your design supported conversion goals.
Emphasize Design Systems: If applicable, present examples of design systems or component libraries you've built or contributed to, explaining their structure and benefits.
Integrate AI Use Cases: Clearly show how you've used AI tools to enhance your design or development workflow, providing specific examples of its application and impact.
Quantify Impact: Whenever possible, use data to demonstrate the effectiveness of your designs, especially in terms of conversion rates, user engagement, or efficiency gains.
Brand Execution: Ensure your portfolio clearly shows your ability to execute on brand guidelines and create polished, modern designs across different brand identities.

Challenge Preparation:

Be prepared to discuss how you would approach building a Webflow design system from scratch for multiple brands.
Anticipate questions about how you would collaborate with a CRO specialist and Technical Growth Manager on testing and deployment cycles.
Review common conversion optimization strategies and how design elements contribute to them.
Understand WCAG accessibility guidelines and how to implement them proactively.
Be ready to discuss your experience with custom CSS and JavaScript in Webflow.

📝 Enhancement Note: The emphasis on a "Figma-to-handoff role" being explicitly NOT what this is, and the direct collaboration with CRO and Technical Growth, means the interview process will heavily scrutinize practical Webflow build skills and a growth-marketing mindset.

🛠 Tools & Technology Stack

Primary Tools:

Webflow: The core platform for designing, building, and managing all marketing sites. Expertise in its full capabilities, including CMS, interactions, and component architecture, is essential.
AI Tools (Claude Code, Claude): Integral to the workflow for generating code snippets, exploring design concepts, drafting interaction logic, and accelerating development tasks.

Analytics & Reporting:

CRM & Automation:

Design & Prototyping (Secondary):

While design happens in Webflow, familiarity with design tools like Figma or Sketch might be useful for initial conceptualization or collaboration, though the primary output and build environment is Webflow.

📝 Enhancement Note: The explicit mention of Claude AI as a core tool highlights a commitment to leveraging artificial intelligence for design and development efficiency, a key operational differentiator for this role.

👥 Team Culture & Values

Operations Values:

Data-Driven Decisions: Design choices are informed by conversion rates, A/B test results, and user behavior data.
Speed & Agility: The ability to iterate quickly and deploy changes rapidly to capitalize on market opportunities.
Excellence & Quality: Maintaining a high bar for visual design, brand execution, usability, and accessibility in all outputs.
Collaboration & Partnership: Working closely with cross-functional teams, valuing feedback, and contributing to a shared mission.
Innovation & AI Integration: Embracing new technologies like AI to enhance productivity and creative output.
Ownership & Accountability: Taking responsibility for the marketing site foundation and its impact on business goals.

Collaboration Style:

Embedded and Integrated: Working as a core member of the Growth team, not a support function.
Iterative and Feedback-Driven: Actively seeking and incorporating feedback from CRO Specialists, Technical Growth Managers, and data insights.
Transparent and Communicative: Sharing progress, challenges, and design rationale openly with team members.
Solution-Oriented: Focusing on solving business problems through effective design and build strategies.

📝 Enhancement Note: The values emphasize a performance-oriented culture where design is a strategic lever for growth, requiring designers to be both creative problem-solvers and pragmatic implementers who can thrive in a fast-paced, data-informed environment.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Quality: Iterating rapidly for growth experiments while maintaining a high standard of visual design, UX, and accessibility across four distinct brands.
Scalability of Design Systems: Building a robust and flexible Webflow design system that can support thousands of SEO pages and diverse marketing campaigns without becoming unwieldy.
Cross-Brand Consistency vs. Differentiation: Ensuring each brand has a distinct identity while leveraging a shared underlying design system and interaction patterns.
Technical Limitations & Customization: Pushing the boundaries of Webflow with custom CSS and JavaScript to achieve desired interactions and animations, while ensuring maintainability.
Transitioning Legacy Sites: Migrating and rebuilding existing marketing sites within Webflow while minimizing disruption to ongoing growth efforts.

Learning & Development Opportunities:

Mastering Webflow for Enterprise: Deepening expertise in building and managing large-scale, component-driven Webflow sites.
Growth Marketing Operations: Gaining in-depth knowledge of CRO, A/B testing methodologies, SEO page strategies, and paid media campaign support from a design perspective.
AI-Assisted Design: Becoming a leader in leveraging AI tools for creative and technical workflows in web design.
Multi-Brand Design Strategy: Developing expertise in managing and evolving design systems for a portfolio of distinct brands.
Technical UI/UX: Enhancing skills in custom coding for advanced interactions and ensuring WCAG compliance at scale.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only a skilled designer but also a strategic thinker capable of operationalizing design principles for maximum business impact in a dynamic growth environment.

💡 Interview Preparation

Strategy Questions:

"Describe how you would approach building a Webflow design system for four distinct brands, focusing on component reusability and maintaining brand identity."
"Walk us through a time you used A/B testing results to iterate on a website design. What was the process, and what was the outcome?"
"How do you ensure WCAG accessibility standards are met in your Webflow designs, especially when using custom code or complex interactions?"
"Explain your workflow when using AI tools like Claude Code for design and development. What are the benefits and potential drawbacks you've encountered?"

Company & Culture Questions:

"What excites you about LawnStarter's mission and its expansion into broader home services?"
"How do you see your role as a Senior Webflow Designer contributing to the overall growth objectives of the company?"
"Describe your ideal collaborative relationship with a Technical Growth Manager and a CRO Specialist."

Portfolio Presentation Strategy:

Structure: Organize your portfolio by project, clearly stating the challenge, your role, the solution (with a focus on Webflow build and design decisions), and the results.
Webflow Deep Dive: Be prepared to screen-share and walk through a complex Webflow project, demonstrating your understanding of its architecture, components, interactions, and responsiveness.
AI Integration: Explicitly call out projects where AI tools were used, explaining the specific application and value added.
Data & Metrics: Quantify the impact of your work whenever possible. Discuss how your designs influenced conversion rates or user engagement.
Brand Consistency: Showcase examples of how you've managed design across different brands or maintained brand integrity.
Storytelling: Frame your projects as solutions to business problems, demonstrating your strategic thinking beyond just aesthetics.

📝 Enhancement Note: The interview preparation emphasizes practical application of Webflow, understanding of growth marketing principles, and a proactive approach to using AI, reflecting the operational demands of the role.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Curate your portfolio to prominently feature complex Webflow projects, design system examples, and case studies demonstrating your ability to drive conversion and support growth initiatives. Highlight your experience with custom CSS/JS and AI tool integration.
Resume Optimization: Tailor your resume to emphasize keywords such as "Webflow," "Design System," "Component Architecture," "UX/UI," "WCAG Accessibility," "Conversion Rate Optimization," "Growth Marketing," and "AI-native workflow." Quantify achievements where possible.
Interview Preparation: Practice presenting your portfolio, focusing on walking through specific Webflow builds, explaining your design decisions through a growth lens, and articulating your collaborative process with technical and CRO teams. Prepare to discuss your experience with AI tools.
Company Research: Familiarize yourself with LawnStarter's brands (LawnStarter, Lawn Love, Home Gnome, ProBase), their market position, and their focus on home services. Understand their growth-oriented culture and how a design system supports their operational velocity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Webflow Designer