Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Feazer

Location: Jakarta, Jakarta, Indonesia

Job Type: Full-time

Category: Creative & Design / Brand Management

Date Posted: May 21, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the development of comprehensive brand identities from conceptualization through to execution, ensuring alignment with client objectives and market trends.

• Design and implement core brand elements including logos, typography systems, and color palettes to cultivate distinctive and coherent brand images.

• Drive client collaboration to deeply understand their vision, core values, and target audience, translating these into effective branding strategies.

• Establish, document, and maintain rigorous brand guidelines to ensure consistent application across all brand touchpoints and marketing collateral.

• Oversee brand consistency across diverse marketing materials, encompassing both digital and print mediums, to uphold brand integrity.

• Proactively research and integrate emerging branding trends and industry best practices to deliver innovative and impactful design solutions.

📝 Enhancement Note: While the role title is "Senior Brand Designer," the description highlights responsibilities common to a more lead or specialist brand strategist role, emphasizing concept development, client collaboration, and guideline creation. The "Senior" designation likely reflects the expected depth of experience and strategic input required.

📈 Primary Responsibilities

• Conceptualize and develop unique brand identities, including logos, visual systems, and brand archetypes, that resonate with target audiences and differentiate clients in their respective markets.

• Create detailed brand guideline documents that serve as the definitive source for brand application, covering tone of voice, imagery style, and all visual elements.

• Translate client briefs into actionable design strategies, presenting concepts and iterations effectively to stakeholders for feedback and approval.

• Ensure seamless integration of brand elements across all digital platforms (websites, social media, digital ads) and traditional print materials (brochures, packaging, signage).

• Conduct competitive analysis and market research to inform branding strategies and identify opportunities for brand differentiation and enhancement.

• Manage and prioritize multiple design projects simultaneously, ensuring timely delivery of high-quality brand assets and documentation.

• Collaborate closely with marketing, sales, and product teams to ensure brand consistency and support broader business objectives.

📝 Enhancement Note: The core responsibilities are expanded to include strategic thinking, market analysis, and cross-functional collaboration, which are critical for a senior-level brand design role that impacts business strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for a senior-level design role. Equivalent practical experience and a strong portfolio will be considered.

Experience: 5-10 years of demonstrable experience in brand design, identity development, and graphic design, with a significant focus on building and managing brand systems.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for creating structured and comprehensive brand guidelines.

• Deep understanding of branding principles, including typography, color theory, composition, and visual hierarchy.

• Proven ability to develop distinct and cohesive brand identities from concept to final execution.

• Strong portfolio showcasing a range of brand system projects, including logo design, brand guidelines, and application examples.

• Excellent client-facing communication skills, with the ability to articulate design rationale and adapt to feedback.

• Robust time management and project management skills, with a proven track record of managing multiple projects and meeting deadlines in a remote setting.

• Fluency in English, both written and spoken, for effective communication with international clients and team members.

Preferred Skills:

• Experience with design thinking methodologies and user-centered design principles.

• Familiarity with digital design tools and platforms (e.g., Figma, Sketch) for collaborative design processes.

• Understanding of marketing principles and how brand identity supports broader marketing objectives.

• Experience working within a remote-first or distributed team environment.

• Ability to contribute to strategic brand positioning and messaging development.

📝 Enhancement Note: The experience level "5-10 years" is inferred from the "Senior" title and the breadth of responsibilities listed, which require significant independent judgment and strategic input. The preferred skills add value by suggesting areas of growth and alignment with modern design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 comprehensive brand identity projects that demonstrate end-to-end development from concept to execution.

• Clear presentation of logo variations, color palettes, typography systems, and key brand collateral examples (e.g., business cards, website mockups, social media templates).

• Detailed case studies for each project, outlining the client's challenge, your strategic approach, design process, and the resulting brand impact.

• Documentation showcasing your ability to create structured, comprehensive, and easily understandable brand guidelines.

Process Documentation:

• Showcase examples of your process for developing brand guidelines, including research, concept development, stakeholder feedback integration, and final documentation.

• Demonstrate your approach to ensuring brand consistency across different mediums and touchpoints.

• Include mockups or descriptions of how you would manage and organize brand assets and documentation for client accessibility.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is paramount. The requirements emphasize not just the final output but the strategic thinking, process, and documentation skills that distinguish a senior professional.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer in Jakarta, Indonesia, with 5-10 years of experience and working remotely for an international company, a competitive salary range would typically fall between IDR 15,000,000 to IDR 25,000,000 per month. This estimate is based on research of similar roles in creative agencies and design firms in Jakarta, considering cost of living and market demand for specialized design skills, with adjustments for remote work and potential international client exposure.

Benefits:

• International Exposure: Opportunity to work with a diverse range of global clients across various industries, broadening your design perspective and portfolio.

• Skill Development: Access to continuous learning opportunities, potentially including workshops, online courses, or exposure to new design challenges and technologies.

• Flexible Work Environment: Fully remote position offering autonomy and work-life balance, allowing you to work from anywhere.

• Permanent Contract: Secure employment with a permanent contract, providing stability and long-term engagement.

• Competitive Compensation: A salary benchmarked against international standards for remote design professionals.

Working Hours: The role requires a standard 40-hour work week. While the position is remote, flexibility may be expected to accommodate occasional meetings or urgent client needs across different time zones, particularly during the collaborative phases of projects.

📝 Enhancement Note: Salary estimation is crucial for roles targeting specific regions but offering remote work for international companies. The range is based on local market data for Jakarta and adjusted for the senior level and remote nature of the role. Benefits are directly pulled from the provided text and contextualized for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Feazer operates within the Graphic Design and Branding sector, specifically providing on-demand graphic design services. They aim to help businesses establish strong and cohesive branding.

Company Size: As an on-demand graphic design service provider, Feazer likely operates with a lean, distributed team, potentially ranging from 50-200 employees, focusing on agility and efficient project delivery.

Founded: The company was founded to address the growing need for accessible and high-quality graphic design services, enabling businesses to enhance their brand presence.

Team Structure:

• The design team is likely composed of specialized designers (e.g., brand designers, graphic designers, UI/UX designers) who work on a project-by-project basis.

• Designers may report to a Creative Director or a Design Lead, who oversees project allocation, quality control, and client communication.

Methodology:

• Data-Driven Design: Leveraging client feedback, market research, and performance metrics to inform design decisions and ensure brand effectiveness.

• Agile Project Management: Employing agile methodologies to manage project workflows, client communication, and iterative design processes within a remote setting.

• Standardized Processes: Developing and adhering to clear processes for design brief intake, concept development, feedback rounds, and final asset delivery to maintain efficiency and quality.

Company Website: https://www.feazer.com/

📝 Enhancement Note: Company culture and structure are inferred from the "on-demand graphic design services" model and the remote-first nature. This provides context on how a designer would integrate and contribute within Feazer's operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires the ability to lead design initiatives, manage complex projects, and contribute strategically to client branding efforts. The scope includes not just execution but also conceptualization and strategic guidance.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director or a Lead Designer. This structure ensures alignment with overall creative strategy and provides a point of escalation for complex client issues or strategic decisions.

Operations Impact: The Senior Brand Designer's impact is directly tied to client success. By creating strong, effective brand identities, they enable clients to achieve their business objectives, whether that's increased market share, brand recognition, customer loyalty, or improved sales conversions. Their work forms the visual foundation for all client marketing and communication efforts.

Growth Opportunities:

• Leadership Development: Potential to move into a Creative Director or Team Lead role, managing a team of designers and overseeing larger creative projects.

• Specialization: Opportunity to deepen expertise in specific areas of branding, such as B2B branding, e-commerce branding, or brand strategy consulting.

• Client Relationship Management: Develop stronger client management skills, potentially leading client presentations and strategic brand workshops.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of the design team's capabilities.

📝 Enhancement Note: Growth analysis for a senior role focuses on leadership, strategic impact, and specialization, which are key drivers for experienced professionals in the design field.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office. Employees work from their own chosen locations, fostering a distributed and flexible work environment.

Office Location(s): As a remote-first company, Feazer does not have traditional physical office locations for employees. The primary "location" is the digital workspace.

Workspace Context:

• Digital Collaboration Hub: The work environment is centered around digital collaboration tools, project management software, and communication platforms, enabling seamless interaction among team members and with clients.

• Resource Accessibility: Designers will have access to necessary software licenses (e.g., Adobe Creative Suite) and potentially a budget for design resources or tools.

• Autonomy and Trust: The remote-first model implies a culture of autonomy and trust, where designers are empowered to manage their time and workflow effectively to meet project goals.

Work Schedule: The role requires a 40-hour work week. While specific daily hours may offer flexibility, adherence to core working hours or availability for crucial cross-time zone meetings may be necessary to facilitate effective collaboration with global clients.

📝 Enhancement Note: The remote-first nature dictates the work environment. The focus is on digital tools, autonomy, and the implications for collaboration and scheduling.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the Senior Brand Designer role and alignment with Feazer's client needs.

• Portfolio Presentation & Interview: A dedicated session where you will present 2-3 key brand identity projects from your portfolio. This will be followed by an interview focusing on your design process, strategic thinking, client collaboration experience, and technical skills.

• Technical/Skills Assessment (Optional): You may be asked to complete a small design challenge or a hypothetical client brief exercise to assess your problem-solving abilities and design execution under specific constraints.

• Final Interview: A discussion with a senior team member or hiring manager to assess cultural fit, long-term potential, and address any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your end-to-end brand development process, strategic thinking, and ability to create cohesive brand systems. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the client's challenge, your role, your design process (research, ideation, iteration), and the tangible outcomes or impact of your work. Use visuals effectively to support your narrative.

• Highlight Brand Guidelines: Ensure your portfolio includes examples of well-structured, comprehensive brand guidelines and demonstrates your proficiency in creating them.

• Demonstrate Adaptability: Be prepared to discuss how you handle feedback, pivot strategies when necessary, and collaborate effectively with clients and stakeholders.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and any other relevant design tools.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly analyze the brief, understand the target audience, and identify key objectives.

• Focus on Strategy: Even in a short timeframe, demonstrate strategic thinking. Outline your approach before diving into execution.

• Showcase Process: Document your thought process and key decisions, even if it's just through annotations or a brief summary, to show how you arrived at your solution.

• Brand Consistency: Ensure any proposed solution aligns with core branding principles and maintains visual consistency.

📝 Enhancement Note: Interview and portfolio review advice is tailored to a senior design role, emphasizing strategic thinking, client interaction, and the presentation of a strong, process-driven portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design work, including Illustrator (vector graphics, logo design, brand elements), Photoshop (image editing, mockups), and InDesign (brand guideline documentation, layout).

• Figma/Sketch (Preferred): Increasingly used for collaborative design, prototyping, and UI design, especially beneficial in a remote environment.

• Project Management Software: Tools like Asana, Trello, or Monday.com for managing project workflows, tasks, and deadlines.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design role, but understanding how branding assets are managed and deployed within a CRM or marketing automation platform might be an advantage for broader GTM alignment.

📝 Enhancement Note: This section focuses on the design tools and software critical for a brand designer, with a nod to how design interfaces with broader business operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on original thinking, pushing creative boundaries, and delivering unique brand solutions.

• Client-Centricity: A commitment to understanding and exceeding client expectations, ensuring their vision is realized through effective branding.

• Collaboration & Communication: Fostering an open and communicative environment where feedback is valued, and teamwork is essential for success, especially in a remote setting.

• Excellence & Quality: A dedication to delivering high-quality work that adheres to design best practices and client standards.

• Adaptability & Resilience: The ability to thrive in a dynamic, on-demand service environment, adapting to diverse client needs and project demands.

Collaboration Style:

• Remote-First Communication: Relying heavily on digital tools like Slack, Zoom, and email for communication, with clear expectations for response times and meeting protocols.

• Asynchronous Collaboration: Utilizing project management tools and shared documents to allow team members to contribute and stay updated regardless of their immediate availability.

• Constructive Feedback Loops: Encouraging a culture where designers openly share work, provide and receive constructive criticism, and collectively improve the quality of deliverables.

• Client-Focused Teamwork: Working in project-based "pods" or teams that include designers, project managers, and client managers to ensure cohesive client service.

📝 Enhancement Note: Culture and values are inferred from the company's service model and remote operations, focusing on aspects crucial for a distributed creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Client Expectations: Working with clients from various industries, each with unique needs, brand histories, and levels of design understanding, requires significant adaptability and communication skill.

• Maintaining Brand Consistency Across Projects: Ensuring that each client's brand is distinct and consistently applied across all touchpoints, while also managing multiple client projects simultaneously.

• Remote Work Isolation: Overcoming potential feelings of isolation and maintaining strong team connections and creative synergy in a fully remote environment.

• Staying Ahead of Design Trends: Continuously learning and adapting to rapidly evolving design trends, tools, and client expectations in the competitive branding landscape.

Learning & Development Opportunities:

• Exposure to Global Markets: Gaining experience with diverse international client bases and understanding global branding nuances.

• Cross-Disciplinary Design Exposure: Working on projects that may touch upon UI/UX, animation, or motion graphics, expanding your skill set beyond traditional branding.

• Advanced Design Software Training: Opportunities to deepen expertise in industry-standard software or learn new design tools and technologies.

• Client Strategy Workshops: Participation in client strategy sessions can enhance your understanding of business objectives and brand positioning.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a senior remote designer working for an on-demand service provider.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch for a new client." (Preparation: Outline your step-by-step approach, emphasizing research, ideation, client collaboration, and guideline creation.)

• "How do you ensure brand consistency across a client's digital and print materials?" (Preparation: Discuss your methods for creating comprehensive guidelines and overseeing implementation across various channels.)

• "Tell me about a time you had to manage conflicting feedback from a client or stakeholder. How did you resolve it?" (Preparation: Use the STAR method to describe a situation, your action, and the positive outcome, highlighting your communication and problem-solving skills.)

Company & Culture Questions:

• "What interests you about Feazer and our approach to on-demand design services?" (Preparation: Research Feazer's website, understand their mission, and articulate how your skills and career goals align with their model.)

• "How do you approach collaboration in a remote team environment?" (Preparation: Discuss your preferred communication tools, strategies for asynchronous work, and your philosophy on giving and receiving feedback.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the client, the problem, your solution, and the results. Use a consistent structure.

• Highlight Your Role: Be specific about your contributions, especially if it was a collaborative project.

• Showcase Process, Not Just Pixels: Explain why you made certain design decisions. Discuss your research, ideation, and iteration phases.

• Focus on Brand Guidelines: Dedicate specific time to showing how you create and document brand guidelines, as this is a core requirement.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how you'd handle specific scenarios.

📝 Enhancement Note: Interview preparation advice is designed to help a senior designer articulate their strategic thinking, process, and client management skills effectively in the context of Feazer's operational model.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on careers-page.com.

• Optimize Your Resume: Tailor your resume to highlight your experience in brand identity development, brand guideline creation, and client collaboration, using keywords from the job description. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest brand design projects that best demonstrate your end-to-end process, strategic thinking, and ability to create comprehensive brand systems. Ensure it's easily accessible online (e.g., personal website, Behance, Adobe Portfolio).

• Prepare Your Presentation: Practice presenting your portfolio projects, focusing on the narrative, your strategic approach, and the impact of your work. Be ready to discuss your process for creating brand guidelines in detail.

• Research Feazer: Familiarize yourself with Feazer's services, client base, and overall mission to demonstrate your genuine interest and understanding of their business model during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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