Senior Product Designer, Consumer

📍 Job Overview

Job Title: Senior Product Designer, Consumer
Company: Reddit
Location: Remote - United States
Job Type: Full-Time
Category: Product Design / User Experience
Date Posted: October 1, 2025
Experience Level: 5-10 years
Remote Status: Fully Remote

🚀 Role Summary

• Design and deliver innovative user experiences for businesses seeking to engage with Reddit's vibrant communities, focusing on the Reddit Pro initiative.
• Act as a strategic problem-solver, identifying and conceptualizing significant improvements to enhance how brands connect with Reddit users and conversations.
• Collaborate closely with cross-functional teams, including Product Management, Engineering, and Research, to translate complex user needs and business objectives into intuitive and scalable design solutions.
• Drive consensus and present design strategies effectively to peers and senior leadership, ensuring alignment and meaningful impact on product direction.

📝 Enhancement Note: This role is positioned within the Consumer UX team, with a specific focus on B2B product offerings aimed at businesses and brands. The core objective is to leverage Reddit's community platform for brand engagement, feedback, and relationship building, aligning with the "Reddit Pro" initiative. The "Senior" title suggests a leadership component, including mentoring junior designers and influencing strategic direction.

📈 Primary Responsibilities

• Lead the design process from ideation through to final delivery, ensuring a balance between groundbreaking innovation and practical usability for business-facing features.
• Conceptualize and develop elegant, scalable, and intuitive design solutions that address complex user needs and business objectives for brands engaging with Reddit.
• Drive strategic thinking by identifying non-obvious improvements and charting a clear path for their implementation within the product roadmap.
• Foster strong collaborative relationships with Product Managers, Engineers, and Researchers to deeply understand user needs and business goals, translating these into impactful design outcomes.
• Effectively communicate design concepts, rationale, and outcomes through compelling presentations and storytelling to diverse stakeholders, including design peers and senior leadership, to build alignment and secure buy-in.
• Elevate the quality of design craft across the team by providing inspiration, guidance, and mentorship to more junior designers, fostering a culture of excellence.
• Execute user experience design across both web and mobile applications, ensuring a consistent and high-quality brand experience for business users.

📝 Enhancement Note: The responsibilities highlight a blend of individual contribution and leadership. The emphasis on "strategic problem solver," "conceptualizing non-obvious improvements," and "charting a path" indicates a need for proactive, forward-thinking design leadership. The requirement to "drive consensus" and "up-level the team’s quality of craft" points towards significant influence and mentoring responsibilities expected of a senior-level designer.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in design principles, user-centered design methodologies, and digital product development is expected, often gained through formal education or equivalent professional experience.

Experience: 5+ years of dedicated experience in UX/UI design, with a proven track record of successfully designing and launching web and mobile applications.

Required Skills:

• 5+ years of experience in UX/UI design.
• A robust portfolio showcasing expertise in designing for both web and mobile applications.
• Demonstrated product sensibilities, with a strong ability to understand user needs and business objectives, ideally within social or consumer-facing products.
• Exceptional ability to navigate complexity and bring clarity to ambiguous situations, a critical skill for a senior role in a dynamic environment.
• Strong communication and interpersonal skills, essential for effective collaboration with diverse internal partners.
• Humble, curious, and driven by a passion to ship high-quality, impactful products.
• Outstanding storytelling capabilities, with exceptional writing and presentation skills to engage stakeholders and build alignment.
• Experience in executing designs across the full product lifecycle, from initial ideation through to final delivery.
• Ability to inspire and mentor junior designers, contributing to team growth and quality improvement.

Preferred Skills:

• Experience specifically within social media platforms or consumer-facing products.
• A portfolio that clearly articulates design decisions and their impact on user behavior and business outcomes.
• Familiarity with A/B testing and data-driven design iteration processes.
• Experience working within an Agile development environment.

📝 Enhancement Note: The requirements emphasize a portfolio that not only showcases design skills but also "product sensibilities" and the ability to drive "meaningful impact." The mention of "social or consumer-facing products" is a strong hint given Reddit's nature, but the specific focus on B2B product design for brands is a key differentiator. The "ability to navigate complexity and find clarity in ambiguous situations" is a hallmark of senior-level strategic thinking in operations and product roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of UX/UI design experience, with a clear focus on web and mobile applications.
• Demonstrated evidence of product sensibilities, articulating how design decisions led to user engagement and business value, particularly for consumer-facing or social platforms.
• Case studies that clearly outline the design process, from initial problem definition and user research through ideation, prototyping, user testing, and final implementation.
• Examples of complex problem-solving and ability to bring clarity to ambiguous design challenges.
• Demonstrations of effective collaboration with product managers, engineers, and researchers, highlighting contributions to cross-functional team success.
• Presentation of designs that balance innovation with usability and scalability.

Process Documentation:

• Portfolio pieces should detail the approach to user needs analysis and how these insights informed design solutions.
• Showcase the execution at every stage of the design lifecycle, from ideation to delivery, with specific examples of how innovation was balanced with usability.
• Include examples of how consensus was driven across diverse teams through effective communication and presentation, ideally with examples of interactions with senior leadership.
• Evidence of mentoring junior designers and contributing to the team's overall craft quality.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It needs to go beyond just visual mockups and demonstrate strategic thinking, problem-solving skills in complex environments, and the ability to collaborate and influence. The "Reddit Pro" context suggests a need for case studies that illustrate how design can unlock community engagement for businesses.

💵 Compensation & Benefits

Salary Range: $180,200 - $252,300 USD per year.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs.
• 401k Match.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & Reddit Global Days off.
• Generous paid Parental Leave.
• Paid Volunteer time off.

Working Hours: While not explicitly stated, a standard full-time workweek of approximately 40 hours is implied for a full-time position. The remote-friendly nature may offer some flexibility in daily scheduling, but core availability for team collaboration is expected.

📝 Enhancement Note: The salary range is provided, which is a significant advantage for candidates. The benefits package is comprehensive, covering health, financial well-being, family support, and personal development, aligning with typical offerings for senior roles at tech companies. The remote work arrangement suggests potential flexibility in daily hours, but effective collaboration will still require consistent availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Media / Internet Services. Reddit operates within the rapidly evolving digital media landscape, focusing on community-driven content and user interaction. This industry demands continuous innovation, adaptation to user trends, and a strong understanding of online community dynamics.

Company Size: Reddit is a large, established tech company with a significant global presence, indicated by its substantial user base and numerous active communities. This size implies structured processes, opportunities for impact within a large organization, and a wide range of cross-functional teams.

Founded: Reddit was founded in 2005. Its long history provides a stable foundation and a deep understanding of online community building, while its continued growth and evolution signal an embrace of innovation and adaptation.

Team Structure:

• The Consumer UX team is part of a larger Product organization, likely comprising multiple specialized design teams (e.g., core experience, ads, business solutions).
• This Senior Product Designer will report into a Design Lead or Manager within the Consumer UX group, with direct collaboration across Product Management and Engineering teams.
• Cross-functional collaboration is a key aspect, involving close partnerships with designers across the consumer and Ads organizations, as well as Product Managers, Engineers, and Researchers.

Methodology:

• Reddit likely employs agile methodologies for product development, emphasizing iterative design and rapid feedback loops.
• Data analysis and user research are core to understanding user behavior and informing design decisions, especially for a platform with such a large and diverse user base.
• Workflow planning and optimization are crucial for managing the complexity of a platform with numerous features and communities.
• Automation and efficiency practices are likely integrated into design and development processes to scale effectively.

Company Website: https://www.redditinc.com/

📝 Enhancement Note: Understanding Reddit's culture as a "community of communities" is key. This translates into a design philosophy that values authenticity, user-driven content, and fostering connections. For a Senior Designer, this means designing for diverse user needs and community dynamics, while also driving business objectives through thoughtful product solutions. The company's "remote-friendly" policy suggests a culture that trusts employees and prioritizes work-life balance, though effective remote collaboration is essential.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a mid-to-senior level position. It requires a high degree of autonomy, strategic thinking, and the ability to mentor others. The individual is expected to lead design initiatives, influence product strategy, and contribute significantly to the team's output and quality.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Lead within the Consumer UX team. They will work closely with Product Managers and Engineering Leads, forming a core product triad for their specific area of focus (e.g., Reddit Pro).

Operations Impact: The impact of this role is significant, directly shaping how businesses perceive and interact with Reddit. By designing effective tools for brand engagement, this role contributes to Reddit's revenue streams and its overall value proposition to businesses. The success of the "Reddit Pro" initiative hinges on the quality and usability of the product experience designed by this role.

Growth Opportunities:

• Specialization: Potential to become a subject matter expert in designing for business-facing products on community platforms, a niche but growing area.
• Leadership: Transition into a Design Lead or Manager role, taking on more strategic oversight and team management responsibilities.
• Cross-functional Influence: Deepen expertise by working on various aspects of the Reddit platform, potentially moving into roles with broader product scope or strategic planning.
• Skill Development: Opportunities to refine storytelling, presentation, and mentorship skills through direct application and potential internal training programs.

📝 Enhancement Note: The "Senior" designation implies a clear growth trajectory beyond this role, likely into leadership or specialized expert positions within product design or even product management. The emphasis on influencing strategy and mentoring junior designers highlights the developmental aspect of this role.

🌐 Work Environment

Office Type: Reddit operates a "remote-friendly" model. While they have physical office locations, the emphasis is on enabling employees to work from where they are most productive. This suggests a culture that prioritizes flexibility and output over mandatory in-office presence.

Office Location(s): While the role is remote within the United States, Reddit maintains physical offices. Candidates living near these locations (e.g., San Francisco, New York, Dublin) have the option to utilize office spaces for collaboration or personal preference.

Workspace Context:

• Collaborative & Remote-First: The environment supports both in-person and remote collaboration, requiring strong digital communication and asynchronous work practices.
• Tools & Technology: Access to industry-standard design tools and collaboration platforms will be provided to facilitate effective remote work and product development.
• Team Interaction: Opportunities for team interaction will occur through virtual meetings, design critiques, workshops, and potential in-person gatherings for strategic offsites or team events.

Work Schedule: The remote nature likely offers some flexibility in daily work hours, enabling individuals to manage their schedules effectively. However, core working hours for synchronous collaboration with teams in different U.S. time zones are expected. This flexibility is crucial for balancing demanding design tasks with personal commitments.

📝 Enhancement Note: The "remote-friendly" aspect means candidates should be comfortable with asynchronous communication and self-management. While offices exist, the primary mode of operation for this role is remote, requiring strong digital collaboration skills and a self-disciplined approach to work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and resume, focusing on relevant experience and portfolio alignment.
• Portfolio Review & Presentation: Expect to present your portfolio, highlighting key projects that demonstrate your skills in strategic problem-solving, UX/UI design for web/mobile, and experience with consumer-facing or social products. Be prepared to discuss your design process, rationale, and the impact of your work.
• Hiring Manager Interview: Discuss your experience, design philosophy, and how you approach complex challenges and collaboration.
• Design Team Collaboration: Participate in interviews or workshops with design peers and potentially cross-functional partners (Product, Engineering, Research) to assess your collaborative skills and design thinking.
• Senior Leadership Interview: A final interview, possibly with a Director or VP, to assess strategic thinking, leadership potential, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience in complex problem-solving, user-centered design, and driving business impact, particularly those relevant to B2B or community-focused products.
• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key challenges, your solutions, and the measurable outcomes or impact. Use visuals effectively.
• Highlight Process: Detail your research, ideation, iteration, and collaboration methods. Show how you navigated ambiguity and drove consensus.
• Quantify Impact: Whenever possible, include metrics demonstrating the success of your designs (e.g., increased engagement, conversion rates, user satisfaction improvements).
• Tailor to Reddit: Research Reddit's product, target audience (both consumers and businesses), and recent initiatives like "Reddit Pro" to tailor your presentation and highlight relevant skills.

Challenge Preparation:

• Be prepared for a design exercise or case study that might involve a hypothetical problem related to business engagement on Reddit. Focus on your approach to understanding the user, defining the problem, ideating solutions, and outlining a path for execution.
• Practice articulating your thought process clearly and concisely, demonstrating strategic thinking and problem-solving skills.
• Prepare to discuss how you would collaborate with Product Managers and Engineers to bring your design to life.

📝 Enhancement Note: The interview process for a senior role will heavily scrutinize strategic thinking and leadership potential. The portfolio is critical for demonstrating not just design execution but also a deep understanding of product strategy and business impact. Candidates should be ready to articulate their decision-making process and how they've influenced product direction.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaborative needs), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).
• Project Management: Jira, Asana, Trello (or similar tools used by product teams).

Analytics & Reporting:

• While designers may not directly manage analytics tools, understanding how to interpret data from tools like Amplitude, Google Analytics, or internal analytics platforms is crucial for informing design decisions and measuring impact.

CRM & Automation:

• Familiarity with how CRM systems (e.g., Salesforce) and marketing automation platforms integrate with user experiences, especially in a B2B context, could be beneficial, though not explicitly required for this design role.

📝 Enhancement Note: Proficiency in modern collaborative design tools like Figma is essential. While direct experience with CRM or automation isn't listed as a requirement, an understanding of how design impacts business tools and user journeys within those systems is a plus for a role focused on business engagement.

👥 Team Culture & Values

Operations Values:

• Community-Centric: A deep respect for Reddit's diverse communities and a commitment to designing experiences that foster positive interactions and engagement.
• Authenticity: Valuing genuine conversations and user-generated content as the foundation of the platform.
• Data-Driven: Leveraging data and user insights to inform design decisions and measure impact, ensuring that design efforts align with business objectives and user needs.
• Innovation & Iteration: A culture that encourages experimentation, learning from failures, and continuously improving product experiences.
• Collaboration & Transparency: Working together across teams, sharing knowledge, and providing constructive feedback to achieve shared goals.

Collaboration Style:

• Cross-functional Partnership: Strong emphasis on working closely with Product Managers, Engineers, Researchers, and other designers to achieve product goals.
• Design Critiques & Feedback: Regular design reviews and feedback sessions are likely integral for maintaining high-quality craft and fostering collective problem-solving.
• Knowledge Sharing: A culture that promotes sharing best practices, design patterns, and learnings across the design team and broader organization.

📝 Enhancement Note: The core values of Reddit revolve around its communities. This translates into a design culture that prioritizes user needs, authenticity, and fostering connections. For a Senior Designer, embodying these values means advocating for the user while also driving business objectives through thoughtful, community-aware design solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Consumer & Business Needs: Designing for businesses (Reddit Pro) while staying true to Reddit's core consumer-facing community ethos.
• Navigating Ambiguity: Tackling complex, ill-defined problems within a rapidly evolving product and market landscape.
• Driving Consensus: Effectively communicating and selling design vision to diverse stakeholders with potentially competing priorities.
• Scaling Design: Ensuring design solutions are scalable and maintainable across a large and complex platform.
• Remote Collaboration: Maintaining strong team cohesion and effective communication in a distributed work environment.

Learning & Development Opportunities:

• Deep Dive into B2B Product Design: Gaining specialized experience in designing for business users and understanding their unique needs and workflows.
• Strategic Product Influence: Opportunities to shape the roadmap and strategy for new business-facing initiatives on Reddit.
• Mentorship & Leadership Development: Formal and informal opportunities to mentor junior designers and develop leadership skills.
• Industry Exposure: Engaging with trends in community platforms, social media, and business engagement tools through internal projects and potentially external conferences.

📝 Enhancement Note: The challenges are typical of senior roles in fast-paced tech environments, particularly in bridging product strategy with execution. The growth opportunities clearly point towards developing expertise in a specialized area of product design and advancing into leadership roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to navigate significant ambiguity in a design project. How did you bring clarity and drive progress?" (Focus on your process for defining problems and structuring solutions.)
• "How do you balance the needs of different user groups, such as consumers and businesses, when designing a product?" (Prepare examples that demonstrate your ability to consider diverse stakeholders and their goals, especially relevant for this role.)
• "Walk us through a project where your design decisions significantly impacted business outcomes. What was your approach, and what were the results?" (Emphasize quantifiable results and your strategic contribution.)

Company & Culture Questions:

• "What excites you about Reddit and its mission to build communities?" (Research Reddit's values, recent news, and your personal connection to community platforms.)
• "How do you approach mentoring junior designers and contributing to a team's overall craft quality?" (Prepare specific examples of your mentoring style and impact.)
• "How do you ensure your designs align with business objectives while prioritizing user experience?" (Connect your design philosophy to Reddit's goals for business engagement.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the user, your design process, key decisions, challenges overcome, and the final outcome/impact.
• Show, Don't Just Tell: Use mockups, prototypes, and user flows to illustrate your design solutions. Explain why you made certain design choices.
• Quantify Your Impact: Wherever possible, use data and metrics to demonstrate the success of your designs.
• Practice Your Delivery: Rehearse your presentation to ensure it's concise, engaging, and within the allotted time. Be prepared for in-depth questions about your work.
• Highlight Collaboration: Emphasize how you worked with PMs, engineers, and researchers, showcasing your ability to be a strong cross-functional partner.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, ability to handle complexity, and strong collaboration skills. Candidates should be ready to articulate not just what they designed, but why, and how it drove business value, especially in the context of business-to-community engagement.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating UX/UI design for web and mobile applications, with a focus on complex problem-solving and driving business impact. Prioritize case studies that align with social, consumer-facing, or business engagement platforms.
• Resume Optimization: Tailor your resume to highlight your 5+ years of relevant experience, emphasizing skills in strategic problem-solving, cross-functional collaboration, and your ability to navigate ambiguity, using keywords from the job description.
• Interview Preparation: Practice articulating your design process, rationale, and impact using the STAR method. Prepare to present your portfolio and discuss specific examples of how your designs have achieved business objectives and user satisfaction.
• Company Research: Thoroughly research Reddit's mission, values, recent product initiatives (like Reddit Pro), and its unique community-driven culture. Understand how the company approaches product development and user engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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