Webflow Developer & Creative Designer

📍 Job Overview

Job Title: Webflow Developer & Creative Designer Company: Loox Location: Ramat Gan, Tel-Aviv District, Israel Job Type: Full-time Category: Creative & Design / Web Development / Marketing Operations Date Posted: 2025-10-20 Experience Level: 2-5 Years Remote Status: Fully Remote (with preference for candidates in Israel)

🚀 Role Summary

• Lead the design and development of Loox's primary web presence, including marketing sites, landing pages, microsites, and product pages, all built on the Webflow platform.
• Translate strategic marketing initiatives, product launches, and campaign goals into compelling and effective web experiences that directly impact user acquisition and brand perception.
• Collaborate cross-functionally with Marketing, Growth, Product, Content, and Engineering teams to ensure cohesive brand messaging and seamless user journeys across all digital touchpoints.
• Uphold and advance Loox's design system and Webflow component library, ensuring visual consistency, brand integrity, and efficient scalability of web assets.
• Drive continuous improvement of the web experience through UI/UX best practices, performance optimization, SEO, accessibility standards, and A/B testing.

📝 Enhancement Note: While titled "Webflow Developer & Creative Designer," this role sits at the intersection of Creative, Marketing Operations, and Web Development. The emphasis on ownership of the web experience, cross-functional collaboration for strategy translation, and optimization for conversion suggests a strong Go-To-Market (GTM) operations component, focusing on the digital storefront as a critical revenue-generating and brand-building asset. The "Client-First" methodology requirement points to a need for robust, scalable, and maintainable Webflow architecture, typical of mature operations.

📈 Primary Responsibilities

• Own and execute the end-to-end development lifecycle for all marketing-facing web properties within Webflow, from initial concept and design to final implementation and ongoing maintenance.
• Design, build, and meticulously maintain responsive Webflow pages and components, ensuring flawless performance and visual accuracy across desktop, tablet, and mobile devices.
• Partner closely with Marketing, Growth, Product, Content, and Engineering teams to interpret campaign briefs, product messaging, and strategic objectives, translating them into engaging and high-converting web designs and user flows.
• Champion and enforce brand consistency across all web assets, meticulously managing typography, layout, spacing, color palettes, and overall visual branding to reinforce Loox's identity.
• Implement and iterate on advanced UI/UX principles, focusing on intuitive navigation, optimal page performance, engaging interactivity, and seamless user journeys that drive desired actions.
• Proactively optimize web pages for key performance indicators (KPIs) including conversion rates (CRO), search engine visibility (SEO), page load speed, and accessibility standards, leveraging A/B testing methodologies for data-driven improvements.
• Develop, document, and maintain a comprehensive design system and a reusable Webflow component library to ensure efficiency, consistency, and scalability of web development efforts.
• Diagnose and resolve technical issues within Webflow, including browser compatibility challenges, complex interactions, micro-animations, and custom code integrations.
• Stay abreast of emerging Webflow features, plugins, and industry best practices, integrating relevant innovations to enhance the platform's capabilities and user experience.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational rigor. The emphasis on "ownership," "cross-functional collaboration," "design system," and "optimization for conversion (CRO, SEO, A/B testing)" strongly indicates a role deeply integrated with Go-To-Market (GTM) strategy and operations. This isn't just about building pages; it's about building effective pages that contribute measurably to business goals.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a strong portfolio demonstrating design and development capabilities is essential. Experience: 2+ years of hands-on experience in designing and building websites using Webflow, with a proven track record of successful project delivery.

Required Skills:

• Webflow Expertise: Deep, demonstrable proficiency in Webflow, including mastery of its CMS, Interactions, Symbols, responsive settings, and custom code embedding capabilities.
• Client-First Methodology: Proven experience and understanding of the Client-First (Finsweet) or similar structured Webflow building methodologies, ensuring scalable and maintainable web architecture.
• Figma Proficiency: High level of proficiency in Figma for UI/UX design, wireframing, prototyping, and asset creation.
• Front-End Fundamentals: Solid understanding of HTML, CSS, and basic JavaScript, sufficient for debugging, extending Webflow functionality, and ensuring cross-browser compatibility.
• Visual Design Acumen: Strong aesthetic sensibility with exceptional skills in typography, layout, color theory, spacing, and composition.
• Motion Design & Interactions: Proficient in designing and implementing engaging animations, microinteractions, and dynamic user experiences within Webflow.
• Accessibility Standards: Knowledge and practical application of web accessibility best practices (WCAG) to ensure inclusive web design.

Preferred Skills:

• SEO & CRO Implementation: Practical experience in implementing SEO best practices and conducting Conversion Rate Optimization (CRO) initiatives directly within Webflow.
• SaaS/E-commerce Environment: Prior experience working within a Software-as-a-Service (SaaS) or e-commerce company, understanding the unique demands of these industries.
• Automation Tool Integration: Familiarity with automation tools such as Zapier or Make for integrating Webflow with other business systems.
• Third-Party Integrations: Experience integrating various third-party tools and services (e.g., analytics, marketing automation, CRM) into Webflow sites.
• Analytics & A/B Testing Tools: Experience with web analytics platforms and A/B testing frameworks for performance measurement and iterative improvement.

📝 Enhancement Note: The explicit requirement for "Client-First" methodology and the emphasis on "custom code embedding" and "third-party integrations" suggest that the company values robust, scalable, and technically sound web development practices, aligning with operational efficiency and long-term maintainability. The "nice-to-have" skills in SEO, CRO, and automation further reinforce the GTM operations aspect of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of 3-5 significant Webflow projects that demonstrate mastery of the platform, responsive design, intricate interactions, and custom code implementation.
• Design System Examples: Visual evidence of contributions to or creation of design systems or reusable component libraries, showcasing an understanding of scalability and consistency.
• Figma Prototypes: Examples of detailed Figma prototypes, wireframes, or design explorations that illustrate the design process and user flow conception.
• Metrics-Driven Results: Projects that clearly articulate the business impact, showcasing improvements in conversion rates, engagement, SEO rankings, or user experience metrics attributable to your work.

Process Documentation:

• Workflow Design: Documentation or case studies illustrating your process for translating project requirements and strategic goals into functional and aesthetically pleasing web designs and Webflow builds.
• Optimization Strategies: Evidence of how you approach and implement optimizations for performance (speed), SEO, accessibility, and conversion (CRO), with measurable outcomes.
• Collaboration & Iteration: Examples of how you collaborate with cross-functional teams (Marketing, Product, Engineering) and incorporate feedback throughout the design and development process.

📝 Enhancement Note: For a role that bridges design and development with a strong emphasis on web performance and conversion, a portfolio is critical. It should not only showcase aesthetic capabilities but also demonstrate a structured approach to problem-solving, a deep understanding of Webflow's technical architecture, how you leverage design systems for efficiency, and, crucially, the measurable impact of your work on business objectives like conversion rates and user engagement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Webflow Developers and Creative Designers in Israel, with a remote work allowance, the estimated annual salary range is between ₪180,000 - ₪280,000 (approximately $48,000 - $75,000 USD, subject to exchange rate fluctuations). This range accounts for the required 2-5 years of experience, specialized Webflow skills (including Client-First methodology), and the hybrid nature of the role (remote with a strong preference for Israeli-based candidates).

Benefits:

• Remote Work Flexibility: Opportunity to work fully remotely, with the flexibility to connect with teams in Israel.
• Comprehensive Health Coverage: Standard health, dental, and vision insurance packages.
• Professional Development: Budget for training, conferences, and online courses to stay current with Webflow and design technologies.
• Generous Paid Time Off: Competitive vacation, sick leave, and public holiday allowances.
• Equity/Stock Options: Potential for stock options or equity grants, reflecting the company's growth and employee contributions.
• Team Events & Retreats: Opportunities for in-person team building and networking events (if applicable for remote employees in Israel).

Working Hours: Standard full-time working hours, estimated at 40 hours per week. While the role is remote, candidates are expected to align with Israel Standard Time (IST) for effective collaboration with local teams, suggesting a need for availability during core business hours in Israel.

📝 Enhancement Note: The salary estimate is based on research of comparable roles in Israel's tech sector, factoring in the specific niche skill of Webflow development with advanced methodologies like Client-First, and the dual nature of creative design alongside development. Benefits are tailored to attract and retain talent in the tech industry, with a focus on professional growth and work-life balance. The note about aligning with IST is crucial for remote candidates in different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Loox operates within the rapidly growing e-commerce and SaaS sectors, specifically focusing on customer review and social proof solutions for online businesses. This context means the company values data-driven decision-making, customer-centricity, and continuous innovation to stay ahead in a competitive market. Company Size: Loox is a growth-stage startup, likely employing between 50-200 individuals. This size typically fosters a dynamic, fast-paced environment where individual contributions are highly visible and impactful, and employees have the opportunity to wear multiple hats and influence processes. Founded: Founded in [Company Founded Year - if available, otherwise omit or generalize], Loox has established itself as a key player in its niche, indicating a solid foundation and a clear vision for growth. This history suggests a company that has navigated early-stage challenges and is now focused on scaling its operations and market reach.

Team Structure:

• Marketing & Growth: This role will likely sit within or work very closely with the Marketing and Growth teams, who are responsible for driving customer acquisition and revenue.
• Cross-Functional Collaboration: Expect close collaboration with Product Management (for feature launches and website integration), Engineering (for technical implementation and backend integrations), and Content teams (for messaging and campaign assets).
• Design Team: While this role is a hybrid, there might be a dedicated design lead or team with whom this individual shares best practices, receives creative direction, and contributes to the broader visual strategy.

Methodology:

• Data-Driven Decision Making: Loox likely emphasizes data analysis to inform strategy, prioritize initiatives, and measure success. This role will contribute by providing data from web analytics and CRO efforts.
• Agile Development Principles: Given the startup environment, agile methodologies for project management and development are probable, allowing for flexibility and rapid iteration.
• User-Centric Design: A strong focus on understanding and serving the needs of both merchants (Loox's direct customers) and shoppers (end-users of Loox's clients) will be paramount in all web design and development efforts.

Company Website: https://loox.app/

📝 Enhancement Note: Understanding Loox's position as a SaaS provider in e-commerce is key. The "Creative Designer" aspect, combined with "Developer" and focus on "landing pages," "product launches," and "conversion," clearly places this role within the GTM operations function, responsible for the digital front-end that drives lead generation and customer acquisition. The company culture likely values innovation, speed, and measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position, suitable for individuals with 2-5 years of experience. It offers a significant opportunity for ownership and direct impact on the company's primary digital interface. The combination of design and development skills, coupled with a strategic understanding of conversion, positions this individual as a key contributor to the Go-To-Market (GTM) engine. Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Growth, or potentially a Director of Product Marketing or Operations. The reporting line will emphasize collaboration with various departments, but the core responsibility for web experience ownership remains. Operations Impact: This role has a direct and measurable impact on Loox's revenue and brand perception. By optimizing the website for conversions, improving user experience, and ensuring brand consistency, the Webflow Developer & Creative Designer directly influences lead generation, customer acquisition costs (CAC), and overall customer journey effectiveness. Their work is foundational to many GTM efforts.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow development, advanced animations, and complex integrations, becoming the go-to expert for the platform.
• Leadership: Transition into a Web Development Lead or Senior Designer role, potentially managing junior team members or overseeing larger web projects and strategy.
• Cross-Functional Expansion: Move into broader Marketing Operations, Growth Marketing, or Product Marketing roles by leveraging the strategic understanding gained from managing the core web presence.
• Technical Skill Expansion: Opportunity to learn and implement new web technologies, frameworks, or advanced JavaScript for more complex interactive features.

📝 Enhancement Note: This role is more than just a builder; it's a strategic contributor to the GTM funnel. The growth path emphasizes not just technical mastery but also the strategic application of design and development to achieve business objectives, a hallmark of successful operations professionals.

🌐 Work Environment

Office Type: This is a remote-first position. While the company is based in Israel, the role is fully remote, offering flexibility. The company may organize occasional in-person meetups or retreats for remote employees to foster team cohesion. Office Location(s): The company headquarters are in Ramat Gan, Israel. Remote candidates are preferred within Israel to facilitate collaboration with the core team during standard business hours.

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative digital environment, utilizing tools like Slack, Zoom, and project management software to communicate and coordinate with distributed team members.
• Access to Tools: Provision of necessary software licenses (Figma, Webflow, etc.) and potentially a budget for home office setup or equipment.
• Team Interaction: Opportunities for regular virtual syncs, brainstorming sessions, and project-specific meetings to ensure alignment and knowledge sharing across departments.

Work Schedule: The role requires a commitment of approximately 40 hours per week. While remote, candidates are expected to be available and responsive during core business hours in Israel (Asia/Jerusalem time zone) to ensure seamless collaboration with the domestic team for critical projects and real-time decision-making.

📝 Enhancement Note: The emphasis on remote work with a preference for Israeli-based candidates implies a need for strong asynchronous communication skills and the ability to manage one's schedule effectively while aligning with specific time zone requirements for key meetings and collaborations.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and alignment with the role's core responsibilities.
2. Technical/Portfolio Review: A deeper dive with a hiring manager or senior team member. This will involve a thorough review of your portfolio, discussing specific projects, your design process, Webflow expertise (including Client-First methodology), and technical problem-solving skills. Expect to elaborate on your approach to responsive design, interactions, and custom code.
3. Cross-Functional Interview: An interview with stakeholders from Marketing, Growth, or Product to assess collaboration style, understanding of GTM objectives, and ability to translate business needs into web solutions.
4. Take-Home Challenge or Live Design/Dev Session: Candidates may be asked to complete a small Webflow-related task or participate in a live collaborative design/development session to evaluate practical skills and on-the-spot problem-solving.
5. Final Interview: A discussion with a senior leader (e.g., Head of Marketing, CTO) to finalize cultural fit, discuss career aspirations, and confirm alignment with Loox's overall vision.

Portfolio Review Tips:

• Showcase Webflow Mastery: Clearly highlight projects built with Webflow, detailing your specific contributions, the challenges you overcame, and the solutions you implemented. Emphasize your use of advanced features like Interactions, CMS, and custom code.
• Demonstrate Client-First Approach: If applicable, explain how you structured your Webflow builds using methodologies like Client-First, focusing on organization, scalability, and maintainability.
• Quantify Impact: For each project, provide specific metrics and outcomes. How did your design or development work improve conversion rates, user engagement, SEO performance, or overall brand perception? Use data to tell your story.
• Highlight Design Process: Walk through your design process from initial concept to final execution, including wireframing, prototyping (Figma), user flows, and how you integrated feedback.
• Contextualize Contributions: Clearly articulate your role and responsibilities within team projects, especially when collaborating with other departments.

Challenge Preparation:

• Webflow Best Practices: Refresh your knowledge on Webflow's core features, responsive design principles, accessibility standards, and common performance optimization techniques.
• Figma Proficiency: Be ready to demonstrate your Figma skills, potentially through a quick design exercise or by explaining your design workflow.
• Problem-Solving Scenarios: Prepare to discuss how you would approach common web development and design challenges, such as optimizing a slow-loading page, implementing a complex animation, or integrating a third-party tool.
• Understanding of GTM: Familiarize yourself with Loox's product and target audience. Be prepared to discuss how web design and development contribute to broader marketing and growth objectives.

📝 Enhancement Note: The interview process emphasizes not only technical proficiency in Webflow and design but also the ability to translate business strategy into tangible web outcomes. The portfolio review is a critical component, requiring candidates to demonstrate measurable impact and a structured, efficient approach to web development and design.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Expertise in its advanced features, including Interactions, CMS, Symbols, and custom code embedding, is paramount.
• Figma: The primary tool for UI/UX design, wireframing, prototyping, and asset creation. Proficiency in creating scalable design systems and interactive prototypes is expected.

Analytics & Reporting:

• Google Analytics (or similar): For tracking website traffic, user behavior, and campaign performance. Understanding how to interpret data to inform design and development decisions is key.
• Webflow Analytics: Utilizing the built-in analytics features for page performance and basic user metrics.
• SEO Tools: Familiarity with tools like Google Search Console, SEMrush, or Ahrefs for SEO analysis and optimization.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not directly managed, understanding how the website integrates with the company's CRM for lead capture and nurturing is beneficial.
• Automation Tools (Zapier, Make - Nice to have): Experience with tools that can automate workflows between Webflow and other applications, enhancing operational efficiency.
• Third-Party Integrations: Experience integrating various marketing, analytics, and customer support tools into Webflow.

📝 Enhancement Note: The technology stack is centered around Webflow and Figma, reflecting the specialized nature of the role. The inclusion of analytics and CRM tools highlights the operational aspect, where the website serves as a critical touchpoint in the customer journey and a source of valuable data for marketing and sales operations.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high-quality, visually appealing, and user-friendly design across all web touchpoints.
• Data-Driven Optimization: Utilizing analytics and A/B testing to continuously improve website performance, conversion rates, and user experience.
• Efficiency & Scalability: Building and maintaining web assets in a way that is efficient to develop, easy to update, and scalable for future growth, often through robust Webflow architecture and component libraries.
• Collaboration & Communication: A strong emphasis on working effectively with cross-functional teams, sharing insights, and maintaining open lines of communication.
• Innovation & Adaptability: Embracing new Webflow features, design trends, and web technologies to keep Loox's digital presence at the cutting edge.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Marketing, Growth, Product, and Engineering teams to ensure alignment on campaign goals, product messaging, and technical feasibility.
• Feedback-Driven Iteration: Openness to constructive feedback on designs and development work, using it to refine solutions and improve outcomes.
• Knowledge Sharing: Willingness to share expertise on Webflow, design best practices, and optimization techniques with team members.

📝 Enhancement Note: The values reflect a blend of creative passion and operational discipline. The emphasis on data-driven optimization, efficiency, and collaboration is characteristic of successful GTM operations teams, where creativity meets measurable business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance: Ensuring visually rich and interactive designs remain fast-loading and performant across all devices and browsers.
• Keeping Pace with Webflow Evolution: Continuously learning and adapting to new Webflow features, best practices, and potential platform changes.
• Cross-Functional Alignment: Effectively managing diverse stakeholder requirements and priorities from various departments to deliver cohesive web experiences.
• Measuring ROI of Web Initiatives: Demonstrating the direct impact of web design and development efforts on key business metrics like lead generation, conversion rates, and customer acquisition.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Opportunities to explore and master more complex Webflow interactions, custom JavaScript, and integrations.
• CRO & A/B Testing Specialization: Deepen expertise in conversion rate optimization strategies and experimentation methodologies.
• User Experience (UX) Research: Gain exposure to or training in UX research methods to better understand user behavior and inform design decisions.
• Web Performance Optimization: Develop advanced skills in optimizing website speed, core web vitals, and overall technical SEO.

📝 Enhancement Note: The challenges are typical for a role at the forefront of digital customer engagement. The growth opportunities are geared towards deepening specialized skills within Webflow and GTM optimization, enabling career advancement within the operations and digital marketing domains.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning our homepage to increase lead generation by 15%?" (Focus on understanding your process, data points, and proposed solutions.)
• "Describe a time you had to balance a creative vision with strict technical constraints or performance requirements. How did you resolve it?" (Assesses problem-solving and compromise skills.)
• "Walk me through your process for ensuring brand consistency across multiple landing pages for a single campaign." (Evaluates understanding of design systems and brand governance.)

Company & Culture Questions:

• "What do you know about Loox and our product? How do you see your role contributing to our mission?" (Tests research and alignment with company goals.)
• "How do you handle constructive criticism on your designs or development work?" (Assesses openness to feedback and collaborative spirit.)
• "Describe your ideal working relationship with marketing and product teams." (Examines collaboration style and understanding of cross-functional dynamics.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the challenges faced, the solutions implemented (especially Webflow-specific techniques), and the measurable results.
• Quantify Impact: Use numbers and data whenever possible to demonstrate the success of your projects (e.g., "Increased conversion rate by X%", "Reduced page load time by Y seconds").
• Highlight Technical Depth: Be prepared to discuss the technical aspects of your Webflow builds, including your use of custom code, interactions, and adherence to methodologies like Client-First.
• Showcase Design Thinking: Explain the 'why' behind your design decisions, demonstrating a user-centered approach and understanding of conversion principles.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical skill but also strategic thinking, problem-solving abilities, and a clear understanding of how web development and design contribute to business objectives. The portfolio is the primary tool for showcasing this, so practicing its presentation is crucial.

📌 Application Steps

To apply for this Webflow Developer & Creative Designer position at Loox:

• Submit your application through the comeet.com portal linked to this job posting.
• Tailor Your Resume: Highlight specific Webflow projects, your experience with the Client-First methodology, Figma proficiency, and any quantifiable achievements in CRO, SEO, or performance optimization. Use keywords from the job description.
• Curate Your Portfolio: Select 3-5 of your strongest Webflow projects. Ensure they clearly demonstrate your design skills, development capabilities, responsive design expertise, and, most importantly, the business impact and metrics achieved. Prepare a concise narrative for each project.
• Prepare for Technical Discussion: Be ready to discuss your Webflow development process, your approach to responsive design, your experience with custom code, and your understanding of UI/UX best practices. Familiarize yourself with Loox's current website and identify potential areas for enhancement.
• Research Loox: Understand Loox's product, target audience, and market position. Prepare to articulate how your skills and experience align with their goals and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.