Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Launch Potato

Location: American Fork, UT (remote)

Job Type: Contract to Hire

Category: Product Design / UX/UI

Date Posted: 2025-10-22

Experience Level: 8+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• Lead end-to-end design projects, from concept and ideation through high-fidelity prototypes and developer hand-off, validated by A/B test results and user insights.

• Proactively identify and improve underperforming experiences by analyzing behavioral data, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings.

• Champion and mentor design best practices, contributing to a high-performance UX culture and driving design process improvements for enhanced experimentation velocity and scalability.

📝 Enhancement Note: The role is explicitly described as "Contract to Hire," indicating a potential long-term engagement based on performance and business needs. The focus on "performance marketing, lead generation, or a similar data-driven environment" and "optimizing key metrics like conversion rate (CVR) and revenue per session" strongly suggests this role is deeply embedded within a Growth Operations or Performance Marketing function, even though the title is Product Designer.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all backed by A/B test results and user insights.

• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration cycles.

• Generate critical UX insights by meticulously analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.

• Proactively identify and address underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative data inputs for continuous improvement.

• Collaborate closely with product management, engineering teams, and key stakeholders to ensure all design solutions are aligned with overarching business objectives and technical constraints.

• Champion and mentor design best practices across the organization, sharing knowledge and driving the overall UX strategy to elevate user experience standards.

• Propose and implement impactful design process improvements that enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities emphasize a proactive, data-driven approach to design, directly linking UX/UI efforts to measurable business outcomes like CVR and RPS. This aligns with core principles of Revenue Operations and Growth Marketing, where design is a critical lever for optimizing the user journey and maximizing conversion funnels.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for senior-level design roles. Equivalent practical experience will also be considered.

Experience: 8+ years of comprehensive UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

• Expertise in data-informed design principles, with a proven track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Mastery of Figma or comparable wireframing and prototyping tools; fluency in Adobe Creative Suite is also essential.

• Hands-on experience collaborating directly with developers and executing A/B tests for CRO initiatives.

• Exceptional communication skills, with the ability to articulate and present design rationale effectively to both technical and non-technical audiences.

Preferred Skills:

• Experience with user research methodologies and usability testing.

• Familiarity with web analytics platforms (e.g., Google Analytics) for performance tracking.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering.

• Experience in a remote-first or distributed team environment.

• A portfolio showcasing successful CRO-driven design projects and measurable impact.

📝 Enhancement Note: The emphasis on A/B testing, CRO, and specific metrics like CVR and RPS indicates a need for candidates who understand the mechanics of growth loops and can translate user behavior into actionable design improvements that directly impact revenue. This skillset is highly valued in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 3-5 distinct projects with a strong emphasis on data-driven design and measurable impact on key performance metrics (CVR, RPS, lead generation).

• Clearly articulate your role, the problem statement, your design process (including ideation, wireframing, prototyping, and user testing), and the final solution.

• Detail the A/B testing methodologies and results used to validate design hypotheses and drive optimization.

• Demonstrate proficiency with design tools like Figma and the Adobe Creative Suite.

Process Documentation:

• For each portfolio project, be prepared to discuss the specific design process followed, from initial user research and data analysis to iterative design and final implementation.

• Explain how user insights, behavioral data, and A/B test outcomes informed your design decisions and led to measurable improvements.

• Be ready to describe your approach to collaborating with engineering and product teams to ensure seamless implementation and successful A/B test execution.

📝 Enhancement Note: For a Senior Product Designer role focused on performance marketing and CRO, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but a deep understanding of conversion optimization principles and the ability to quantitatively prove design impact. This is akin to a GTM Operations professional showcasing process improvements and ROI.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Contract to Hire: Offers a pathway to a permanent position based on performance and business needs.

• Profit-Sharing Bonus: Potential to earn bonuses based on company performance, aligning individual success with organizational outcomes.

• Competitive Benefits Package: Comprehensive benefits will be provided, details to be confirmed upon conversion to hire.

• Remote-First Work Environment: Flexibility to work from anywhere, fostering a better work-life balance.

• Global Team Collaboration: Opportunity to work with a diverse, international team.

Working Hours: Typically 40 hours per week, with flexibility to accommodate different time zones given the remote, global team structure.

📝 Enhancement Note: The salary range is competitive for a senior-level design role in the US, especially for a remote position. The "Contract to Hire" model is common for evaluating fit and performance before committing to a full-time role. The profit-sharing bonus structure emphasizes a performance-driven culture, common in GTM and operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates in the digital media space, focusing on connecting consumers with leading brands through data-driven content and technology. Their brands like FinanceBuzz, All About Cookies, and OnlyInYourState indicate a focus on consumer-facing content and affiliate marketing/lead generation models.

Company Size: The description mentions a "remote-first team spanning over 15 countries," implying a distributed workforce. While exact numbers aren't provided, the operational scope suggests a mid-sized to large organization with significant digital reach (30M+ monthly visitors).

Founded: Not explicitly stated, but the company's growth and established brands suggest a history of successful digital strategy and execution.

Team Structure:

• The role likely sits within a Product or Growth team, collaborating closely with Product Managers, Engineers, and potentially Marketing/CRO specialists.

• As a senior individual contributor, there's an expectation to lead design initiatives and mentor others, suggesting a flatter hierarchy within design or product teams.

Methodology:

• Data-driven decision-making is central, with a focus on analyzing metrics like CVR and RPS to inform design.

• Experimentation (A/B testing) is a core part of the design process, aimed at validating hypotheses and optimizing user experiences.

• A performance-oriented culture ("speed, ownership, and measurable impact") drives operational efficiency and a focus on results.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's focus on "The Discovery and Conversion Company" and its reliance on data-driven content and technology highlight a strong alignment with GTM operations principles. The emphasis on speed, ownership, and measurable impact resonates with the fast-paced, results-oriented nature of operations roles.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It requires a high degree of autonomy, strategic thinking, and the ability to lead projects and mentor junior team members. The focus on driving measurable revenue gains through design places this role firmly within a growth-oriented operational function.

Reporting Structure: The role likely reports into a Head of Product, Director of Design, or a similar senior leadership position within the product or marketing organization. Close collaboration with Product Managers and Engineering leads is expected.

Operations Impact: The Senior Product Designer is expected to have a direct and significant impact on revenue and performance metrics. By optimizing user experiences for conversion, this role directly contributes to lead generation, affiliate revenue, and overall session value, key drivers for a digital media company like Launch Potato.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, performance marketing design, and data analysis for user acquisition and conversion.

• Leadership: Transition into a Design Lead or Managerial role, overseeing a team of designers and shaping design strategy.

• Strategic Influence: Contribute to broader product and growth strategy discussions, leveraging design insights to guide business decisions.

• Skill Development: Continuous learning in UX research, A/B testing tools, and emerging design technologies.

📝 Enhancement Note: This role offers a clear path for growth within a performance-driven digital media company. The blend of design expertise with a strong understanding of conversion metrics and GTM strategy makes this individual highly valuable for future leadership roles in product, growth, or even operations.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a "remote-first" philosophy, enabling employees to work from anywhere.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, and the role is remote, suggesting no mandatory office attendance. The specific mention of "American Fork, UT (remote)" in the job posting is a location marker for administrative purposes or potential regional salary benchmarking, not a requirement to be physically present.

Workspace Context:

• A highly collaborative, distributed environment where communication tools (Slack, Zoom, etc.) are critical for interaction.

• Access to modern design and collaboration software, including Figma and potentially other project management and analytics tools.

• Opportunities to engage with a global team, fostering diverse perspectives and cross-cultural collaboration.

Work Schedule: Standard 40-hour work week is implied, but the remote-first nature and global team distribution may offer some flexibility in scheduling, particularly for meetings and asynchronous communication.

📝 Enhancement Note: The remote-first environment necessitates strong self-discipline, proactive communication, and proficiency with remote collaboration tools. For operations professionals, this often translates to a focus on asynchronous workflows and clear documentation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio against the core requirements.

• Portfolio Presentation: Expect to present your portfolio, focusing on 2-3 key projects that demonstrate your data-informed design process, CRO expertise, and measurable impact. Be prepared to discuss your role, challenges, solutions, and outcomes in detail.

• Technical/Design Interview: A deeper dive into your design thinking, problem-solving skills, proficiency with tools like Figma, and understanding of CRO principles. This may involve design exercises or case studies.

• Cross-functional/Stakeholder Interview: Discussions with Product Managers, Engineers, or other stakeholders to assess collaboration style, communication effectiveness, and alignment with company values.

• Final Interview: Potentially with a senior leader to discuss strategic fit, career aspirations, and final assessment.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your proposed solution, and the quantifiable results (e.g., "Increased CVR by 15%", "Reduced bounce rate by 10%", "Generated X leads").

• Show Your Process: Detail your thought process, including user research, wireframing, prototyping, user testing, and specifically, how you used data (analytics, heatmaps, A/B tests) to inform your decisions and iterate.

• Highlight CRO Focus: Explicitly demonstrate how your designs were geared towards conversion rate optimization and driving business objectives relevant to performance marketing.

• Prepare for Questions: Anticipate questions about your decision-making, how you handle feedback, your collaboration with developers, and how you approach challenging design problems.

Challenge Preparation:

• Be ready for a design challenge that might involve optimizing an existing user flow or designing a new feature with a strong emphasis on conversion.

• Practice articulating your design rationale concisely and persuasively, focusing on the "why" behind your design choices and their expected business impact.

• Prepare to discuss how you would set up and interpret an A/B test for your proposed solution.

📝 Enhancement Note: The interview process for this role will heavily weigh the candidate's ability to demonstrate tangible business impact through design. This is a critical aspect for operations roles as well, where success is measured by process efficiency, cost savings, or revenue generation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity design. Mastery is required.

• Adobe Creative Suite: Proficiency with tools like Photoshop and Illustrator for asset creation and manipulation.

• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping or animation tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar to analyze user behavior, track metrics (CVR, RPS), and identify optimization opportunities.

• Heatmap & User Recording Tools: Familiarity with tools such as Hotjar, FullStory, or similar for qualitative user behavior analysis.

• A/B Testing Platforms: Experience with platforms like Optimizely, VWO, Google Optimize, or internal tools for designing, implementing, and analyzing A/B tests.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts lead capture and nurturing within a CRM context is valuable. Familiarity with marketing automation principles is a plus.

• Project Management Tools: Proficiency with tools like Jira, Asana, or Trello for managing design projects and collaborating with development teams.

📝 Enhancement Note: The technology stack emphasizes tools crucial for data-driven design and conversion optimization. For operations candidates, understanding the integration and utilization of analytics, A/B testing platforms, and CRM systems is equally vital for driving efficiency and revenue.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business impact through design. This aligns with a culture that values efficiency and ROI.

• Data-Informed: Decisions are backed by data, analytics, and user behavior insights, rather than solely intuition. This promotes a logical and evidence-based approach.

• Ownership & Initiative: Employees are expected to take ownership of their work, proactively identify opportunities, and drive solutions forward.

• Collaboration: Working effectively across teams (product, engineering, marketing) to achieve common goals is highly valued.

• Continuous Improvement: A commitment to iterating, testing, and refining designs and processes to achieve better outcomes.

Collaboration Style:

• Highly cross-functional, requiring close partnerships with Product Managers, Engineers, and potentially Marketing/CRO specialists.

• Emphasis on clear, concise communication and the ability to present design rationale and findings effectively to diverse audiences.

• A culture that encourages feedback exchange and iterative refinement based on insights and testing results.

📝 Enhancement Note: The stated values and collaboration style are highly congruent with successful GTM operations teams. The emphasis on data, performance, ownership, and cross-functional teamwork directly translates to how operations professionals are expected to function and contribute.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Metrics and User Experience: Effectively integrating data-driven optimization with intuitive and user-friendly design principles.

• Rapid Experimentation: Maintaining speed and agility in design and testing cycles to keep pace with market demands and competitor advancements.

• Remote Collaboration: Ensuring seamless communication and alignment across a distributed, global team.

• Translating Data to Design: Accurately interpreting complex behavioral data and user insights into actionable design improvements.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to deepen expertise in conversion rate optimization strategies and advanced testing methodologies.

• Data Analysis Skills: Enhance capabilities in analyzing user behavior, A/B test results, and performance metrics.

• Product Strategy: Gain a broader understanding of product development and business strategy by working closely with product and leadership teams.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design function within the company.

📝 Enhancement Note: These challenges and growth opportunities are common in roles focused on driving measurable business impact, a hallmark of successful operations functions. The emphasis on continuous learning and strategic development is key for career progression in both design and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to inform a significant design decision. What was the outcome?" - Focus on the data points, your interpretation, the design solution, and the quantifiable results.

• "How do you approach collaborating with developers on A/B tests? What are the key considerations for successful implementation?" - Highlight your understanding of technical constraints, testing methodologies, and communication strategies.

Company & Culture Questions:

• "How does your design philosophy align with Launch Potato's mission as 'The Discovery and Conversion Company'?" - Connect your experience in performance marketing and CRO to their core business.

• "Describe your experience working in a remote-first or distributed team environment. How do you ensure effective communication and collaboration?" - Emphasize your proactive communication style and proficiency with remote tools.

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative – problem, your approach, solution, and quantifiable results.

• Data Visualization: Clearly present key metrics and A/B test results using charts or graphs to make the impact easily digestible.

• Focus on Impact: For each project, clearly state the business objective and how your design contributed to achieving it. Prioritize projects that directly showcase CRO and revenue generation.

• Conciseness: Be mindful of time; focus on the most impactful projects and be ready to answer questions thoroughly.

📝 Enhancement Note: Preparing for these questions involves framing your experience through the lens of business impact, data analysis, and collaborative problem-solving, which are essential skills for any operations role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Greenhouse application link provided.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your expertise in data-informed design, conversion rate optimization (CRO), and measurable impact on key metrics like CVR and RPS. Tailor your project selection to highlight performance marketing and lead generation successes.

• Resume Optimization: Update your resume to clearly articulate your 8+ years of relevant experience, emphasizing your skills in UX/UI, Figma, A/B testing, and CRO. Use keywords from the job description and quantify your achievements wherever possible (e.g., "Increased conversion rates by X% through iterative design").

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, data analysis, and the quantifiable business outcomes of your work. Prepare to discuss your experience with A/B testing and collaboration with development teams.

• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model as "The Discovery and Conversion Company." Understand how design contributes to their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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