Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Cabify

Location: Bogotá, Colombia

Job Type: Full-time

Category: Marketing & Creative

Date Posted: April 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and execute visually compelling marketing campaigns across digital platforms to drive user and driver community growth in Colombia.

• Develop static and motion graphics content tailored for social media channels such as Instagram, TikTok, Facebook, and YouTube.

• Create conversion-focused advertisements for digital channels and CRM, analyzing performance to optimize results.

• Ensure brand consistency and elevate the aesthetic quality of the Cabify brand within the Colombian market.

• Collaborate with global design and marketing teams, contributing a local Colombian perspective to international projects.

📝 Enhancement Note: This role is positioned within the Marketing and Creative domain, with a strong emphasis on digital design and performance marketing. The hybrid work model suggests a need for strong self-management and communication skills to bridge in-office and remote collaboration.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality visual assets (static and motion graphics) for social media platforms including Instagram, TikTok, Facebook, and YouTube, ensuring content is localized and resonates with the Colombian audience.

• Develop creative assets for paid digital advertising campaigns (e.g., display ads, social media ads) with a primary focus on conversion rates and ROI.

• Analyze the performance of visual content and ad creatives, using data insights to iterate and improve campaign effectiveness across digital and CRM channels.

• Maintain and enforce Cabify's brand guidelines across all marketing touchpoints in Colombia, ensuring a cohesive and elevated brand experience.

• Contribute to global design projects by collaborating with design and marketing teams in Spain and other Latin American regions, providing valuable local market insights.

• Work closely with Marketing and Growth teams to translate complex campaign ideas and business objectives into clear, impactful visual communications.

• Ensure all design outputs meet technical specifications for various digital platforms and advertising partners.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-driven design, indicating that the ideal candidate must be both artistically skilled and analytically minded. The requirement to adapt visual language to local contexts is crucial for success in this role.

🎓 Skills & Qualifications

Education: Professional certification or degree in Graphic Design, Advertising, Communication, Marketing, or a related field.

Experience: Minimum of 3 to 4 years of experience in design roles, preferably within advertising agencies, startups, or in-house marketing teams.

Required Skills:

• Proficiency in Figma for interface design and prototyping.

• Expert-level skills in Adobe Creative Suite, specifically Photoshop and Illustrator.

• Strong understanding of graphic design principles, typography, and color theory.

• Experience in creating visual content for social media marketing campaigns.

• Ability to design A/B testing variants for performance-driven advertising.

• Data-driven mindset, with the capacity to understand and act on campaign performance metrics.

• Excellent