Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Appcharge

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / GTM Operations (Design Focus)

Date Posted: May 11, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual strategy and execution for Appcharge's direct-to-consumer (DTC) platform, focusing on marketing assets that enhance user acquisition and monetization.

• Integrate AI-native design methodologies and tools into the daily workflow to optimize creative output and efficiency across all marketing channels.

• Collaborate within a lean design team to elevate existing design foundations and push creative boundaries for marketing campaigns and sales enablement materials.

• Translate business objectives into compelling visual narratives for digital goods sales, app publisher partnerships, and investor communications.

📝 Enhancement Note: While the role is "Senior Marketing Designer," its focus on AI integration, execution across multiple marketing channels, and contribution to a DTC platform's monetization strategy positions it within the broader GTM Operations umbrella, particularly where design directly impacts revenue generation and operational efficiency. The emphasis on AI-native workflows and "pushing the work further" suggests a strategic contribution beyond just asset creation.

📈 Primary Responsibilities

• Develop and execute high-quality visual designs for a range of marketing materials, including digital ads, landing pages, email campaigns, social media content, and investor/sales decks.

• Proactively identify and implement AI-assisted design tools and workflows to enhance creative speed, iterate on concepts, and deliver innovative visual solutions.

• Own the end-to-end design process for assigned projects, from concept ideation and wireframing to final asset delivery, ensuring brand consistency and strategic alignment.

• Collaborate closely with marketing, product, and sales teams to understand campaign objectives, target audience needs, and business goals, translating these into impactful visual designs.

• Maintain and evolve the Appcharge brand's visual identity across all marketing touchpoints, ensuring a cohesive and professional brand experience.

• Contribute to the continuous improvement of design processes, tools, and best practices within the design team.

• Present design concepts and final assets to stakeholders, articulating design rationale and the impact of AI augmentation on the creative output.

📝 Enhancement Note: The responsibilities are inferred to include strategic application of AI in design, not just its use. The focus on DTC, monetization, and investor decks suggests a direct link to revenue operations and GTM strategy, requiring a designer who understands business impact.

🎓 Skills & Qualifications

Education:

Experience:

• 4+ years of professional experience as a Marketing Designer, preferably within the tech or SaaS industry.

• Proven track record of executing successful marketing campaigns through impactful visual design.

Required Skills:

• AI-Native Design Workflow: Demonstrated proficiency and a deeply integrated AI-assisted workflow for design creation and iteration. Ability to articulate and showcase this workflow.

• Marketing Design Execution: Strong expertise in designing for digital advertisements, high-converting landing pages, email marketing, social media graphics, and professional presentation decks.

• Visual Communication: Excellent understanding of visual hierarchy, typography, color theory, and layout principles to create compelling and effective marketing collateral.

• Brand Stewardship: Ability to maintain and advance brand consistency across all visual outputs.

• Self-Directed & Mature: Ability to work independently, manage multiple projects simultaneously, and integrate seamlessly into an existing team structure.

• Execution Excellence: A strong bias for action and the ability to deliver polished, production-ready assets efficiently.

Preferred Skills:

• Experience with direct-to-consumer (DTC) platforms or e-commerce businesses.

• Familiarity with monetization strategies and the visual representation of digital goods.

• Understanding of user experience (UX) principles as they apply to marketing assets.

• Experience in a lean, two-person design team environment.

📝 Enhancement Note: The "AI-native" requirement is critical and implies a candidate who doesn't just use AI as a tool but has built their process around it. This elevates the role beyond a standard designer to someone driving innovation in creative operations. The emphasis on "pushing the work further" and "strong foundation here" suggests a need for someone who can build upon existing systems rather than create them from scratch, requiring a blend of execution and strategic thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Augmented Output: A significant portion of the portfolio must showcase designs created using AI-assisted workflows, demonstrating tangible benefits like increased efficiency, novel creative approaches, or enhanced output quality.

• Execution Across Channels: Demonstrations of design execution across a broad spectrum of marketing channels including digital ads, landing pages, email templates, social media campaigns, and professional presentations.

• Design Craft & Strategy: Evidence of strong design aesthetics, attention to detail, and the ability to translate marketing objectives into visually compelling solutions.

• Process Documentation: Candidates should be prepared to articulate their AI-driven design process, including tools used, iteration methods, and how AI enhances their creative problem-solving.

• Brand Consistency Examples: Showcase how brand guidelines were applied and potentially evolved across different marketing materials.

Process Documentation:

• Candidates are expected to be able to discuss their established AI-assisted design workflows, including:
  • Ideation & Concepting: How AI tools are used to generate initial concepts, explore variations, and overcome creative blocks.
  • Asset Creation & Iteration: Methods for leveraging AI for rapid asset generation, refinement, and A/B testing variations.
  • Workflow Optimization: Specific techniques and integrations that improve efficiency and scalability in their design process.
  • Quality Assurance: How they ensure brand integrity and design quality when using AI-generated elements.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating AI integration and the ability to execute across various marketing functions. This is a key differentiator for operations-focused roles where efficiency and measurable impact are paramount.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Marketing Designers with 5-10 years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪200,000 - ₪300,000 (New Israeli Shekels). This estimate considers the tech/SaaS sector, the on-site work arrangement, and the specific AI-centric requirements of the role.

• Note: This is an estimated range. Actual compensation will be determined by the candidate's experience, skills, portfolio, and the company's compensation structure.

Benefits:

• Health Insurance: Comprehensive health, dental, and vision coverage.

• Stock Options: Potential for equity participation, aligning personal growth with company success.

• Professional Development: Budget for conferences, courses, and AI-specific training to enhance skills.

• Generous Paid Time Off: Ample vacation days, sick leave, and holidays.

• Commuting Stipend: Support for on-site employees to ease transportation costs.

• Team Events & Socials: Regular opportunities for team building and social interaction.

Working Hours:

• Standard full-time position, typically 40 hours per week.

• The role is on-site in Tel Aviv, requiring adherence to local business hours.

• Expectation of flexibility to meet project deadlines, common in fast-paced tech environments.

📝 Enhancement Note: Salary estimation for Tel Aviv requires consideration of the high cost of living and robust tech sector compensation. The benefits are tailored to attract and retain talent in a competitive market, with a focus on professional growth and well-being, particularly relevant for a role emphasizing cutting-edge skills like AI in design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, Direct-to-Consumer (DTC) Platforms, Monetization Infrastructure. Appcharge operates at the intersection of app publishing, digital commerce, and financial technology, providing a platform for app publishers to manage their own monetization strategies.

Company Size: Growth-stage startup, likely between 50-200 employees, experiencing rapid scaling (14x growth). This implies a dynamic, agile, and potentially demanding work environment where individual contributions have a significant impact.

Founded: Founded to address inefficiencies in app store commissions and empower publishers. The company's mission is to enable app businesses to regain control over their monetization.

Team Structure:

• The design team is currently small, consisting of two individuals, including this role. This means the Senior Marketing Designer will be a key contributor and have substantial influence.

• Collaboration will be tight-knit within the design team and heavily cross-functional with marketing, product management, and sales teams.

Methodology:

• Data-Driven Decision Making: Appcharge processes significant transaction volumes, suggesting a strong emphasis on data to inform product development, marketing strategies, and operational improvements.

• Agile Development & Marketing: Rapid iteration and deployment are common in growth-stage tech companies. Expect a fast-paced environment focused on quick wins and continuous improvement.

• AI Integration: A core tenet of the company's operational and creative strategy, as evidenced by the job requirements.

• Customer-Centric Approach: Focus on empowering app publishers (B2B clients) and their end-users (B2C consumers) through a direct relationship.

Company Website: https://www.appcharge.com/

📝 Enhancement Note: The company's focus on DTC and monetization suggests that marketing design plays a critical role in driving revenue. The rapid growth indicates a need for individuals who can adapt quickly and contribute significantly to scaling operations, including creative operations. The "AI-native" requirement is a strong indicator of the company's forward-thinking approach and investment in technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, indicating a level of autonomy, experience, and expectation for proactive contribution. It signifies a mid-to-senior career stage where individuals are expected to lead by example, mentor junior team members (if they join later), and drive strategic initiatives within their domain. For operations, this means contributing to the efficiency and effectiveness of marketing processes through design.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Lead or a Head of Design. Collaboration will be extensive with marketing managers, product managers, and potentially sales leadership, requiring strong communication and stakeholder management skills.

Operations Impact: The Senior Marketing Designer's impact lies in their ability to create visually compelling assets that directly drive user acquisition, engagement, and conversion for Appcharge's platform. By leveraging AI-native workflows, they contribute to the operational efficiency of the marketing department, enabling faster campaign execution, more effective A/B testing, and potentially higher ROI on marketing spend. Their work directly supports the company's revenue goals by enhancing the appeal and clarity of its offerings to app publishers and their end-users.

Growth Opportunities:

• Leadership in AI Design: Become a recognized expert in AI-augmented marketing design within the company and potentially the broader industry.

• Strategic Design Influence: Contribute to the evolution of Appcharge's brand identity and marketing strategy through innovative design solutions.

• Broader GTM Operations Involvement: As the company scales, opportunities may arise to influence other areas of Go-To-Market operations where design intersects with process and technology.

• Mentorship: As the design team grows, opportunities to mentor and guide junior designers.

• Specialization: Deepen expertise in specific marketing channels or AI design tools.

📝 Enhancement Note: The growth opportunities are framed around the unique AI-native aspect of the role and its direct impact on GTM operations, emphasizing strategic influence and leadership potential within a rapidly scaling company.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous brainstorming, and direct interaction with colleagues, which can foster a strong team dynamic.

Office Location(s): Tel Aviv-Yafo, Israel. This is a major hub for technology and innovation in Israel, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: Being on-site in a growing tech company typically means an open-plan office or designated collaborative spaces designed to encourage cross-functional interaction.

• Tools & Technology: Access to industry-standard design software, hardware, and potentially specialized AI design tools provided by the company.

• Team Interaction: Frequent opportunities for face-to-face meetings, whiteboard sessions, and informal discussions with marketing, product, and sales teams. This direct interaction is crucial for aligning design efforts with business objectives.

Work Schedule: A standard 40-hour work week is expected, with the understanding that deadlines in a fast-paced startup environment may require occasional overtime. The on-site nature emphasizes a structured work schedule.

📝 Enhancement Note: The on-site requirement in a tech hub like Tel Aviv suggests a dynamic, collaborative, and potentially fast-paced working environment where in-person synergy is valued for driving innovation and operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & AI Workflow Deep Dive: A dedicated session where candidates present their portfolio, with a strong emphasis on explaining their AI-native design process, tools, and how AI has been integrated to achieve specific outcomes. Expect detailed questions about their workflow.

• Skills Assessment/Design Challenge: A practical exercise, potentially involving a short design task or a simulated scenario to evaluate their execution, problem-solving skills, and AI application in a relevant context.

• Team/Stakeholder Interviews: Meetings with potential collaborators from marketing, product, and sales teams to gauge communication skills, team integration potential, and understanding of business needs.

• Final Interview: A conversation with senior leadership to discuss strategic alignment, long-term vision, and final offer details.

Portfolio Review Tips:

• Showcase AI Integration Explicitly: For each relevant project, clearly articulate how AI was used, what tools were involved, and what specific benefits (e.g., time saved, creative leap, improved conversion) it delivered.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the effectiveness of your designs. For example, "This ad campaign, designed with AI-assisted variations, achieved a 15% higher click-through rate than previous benchmarks."

• Highlight Execution Breadth: Ensure your portfolio covers the required channels: ads, landing pages, email, social, decks.

• Tell a Story: For each project, explain the challenge, your process (including AI), your solution, and the results.

• Be Prepared to Discuss Your Workflow: Have a clear, step-by-step explanation ready for your AI-augmented design process.

Challenge Preparation:

• Anticipate AI-Centric Tasks: If a design challenge is given, consider how AI tools could be leveraged to accelerate or enhance your approach.

• Focus on ROI: Think about how your design solutions will contribute to Appcharge's business objectives, particularly around monetization and user acquisition.

• Brand Alignment: Be mindful of Appcharge's existing brand identity and target audience when approaching any design task.

• Presentation Skills: Practice articulating your design rationale concisely and persuasively, emphasizing both creative merit and operational efficiency.

📝 Enhancement Note: The interview process is heavily geared towards assessing the candidate's practical application of AI in design and their ability to translate creative work into business outcomes, aligning with the operational focus of GTM roles.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch.

• AI Design Tools: Candidates are expected to bring their own expertise, but common tools might include Midjourney, Stable Diffusion, DALL-E 2/3, Adobe Firefly, RunwayML, or AI-powered plugins for existing design software.

• Prototyping Tools: Figma, Adobe XD, InVision.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel (for understanding user behavior on landing pages and within the platform).

• Ad Platform Analytics: Google Ads, Meta Ads Manager, LinkedIn Ads (for campaign performance).

• Dashboarding Tools: Tableau, Power BI, Looker (or similar) for visualizing campaign performance and user metrics.

CRM & Automation:

• CRM: Salesforce, HubSpot, or similar (understanding how marketing assets integrate with CRM data and sales processes).

• Marketing Automation: HubSpot Marketing Hub, Marketo, Mailchimp, SendGrid (for email campaign design and execution).

• Project Management: Asana, Trello, Jira, Monday.com (for managing design projects and workflows).

📝 Enhancement Note: The emphasis on AI design tools is paramount. Candidates should be prepared to discuss their proficiency with specific AI generative art and design platforms, as well as how these tools integrate with more traditional design software to optimize marketing operations.

👥 Team Culture & Values

Operations Values:

• AI-Driven Innovation: A commitment to exploring and integrating cutting-edge AI technologies to enhance creative output and operational efficiency.

• Execution Excellence: A focus on delivering high-quality, impactful work on time and to specification, enabling rapid campaign deployment and business growth.

• Data-Informed Creativity: Utilizing data analytics to understand campaign performance and user behavior, informing design decisions for maximum effectiveness.

• Collaboration & Integration: Working seamlessly with cross-functional teams to ensure design efforts are aligned with broader business objectives and marketing strategies.

• Ownership & Accountability: Taking full responsibility for projects from concept to completion, driving initiatives forward with minimal oversight.

Collaboration Style:

• Cross-Functional Synergy: Actively engaging with marketing, product, and sales teams to ensure design solutions are strategically aligned and meet diverse stakeholder needs.

• Open Feedback Culture: A willingness to give and receive constructive feedback to continuously improve designs and processes.

• Agile & Iterative: Embracing a flexible approach to design, allowing for quick iterations based on feedback, data, and evolving project requirements.

• Knowledge Sharing: Proactively sharing insights, best practices, and new AI design techniques within the design team and with broader marketing/product groups.

📝 Enhancement Note: The company culture appears to value innovation (especially AI), execution, and collaborative problem-solving, all critical for a fast-paced GTM operations environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting design processes and output to keep pace with Appcharge's aggressive growth trajectory.

• AI Tool Evolution: Staying abreast of the rapidly changing landscape of AI design tools and integrating new capabilities effectively.

• Balancing AI with Craft: Ensuring that AI-augmented designs maintain a high level of aesthetic quality, brand integrity, and strategic relevance, rather than becoming generic.

• Lean Team Dynamics: Maximizing impact and efficiency within a small, two-person design team, requiring strong prioritization and collaboration.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a leader in AI-powered marketing design through dedicated training, experimentation, and knowledge sharing.

• Strategic GTM Input: Opportunities to influence marketing strategy and operations through the application of innovative design solutions.

• Cross-Functional Exposure: Gaining deeper understanding of product development, sales enablement, and monetization strategies by working closely with these teams.

• Industry Conferences: Attending relevant design and marketing technology conferences to stay current on trends and best practices.

📝 Enhancement Note: The challenges are directly linked to the role's emphasis on AI and rapid growth, offering significant learning opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your AI-native design workflow. Walk us through a recent project where AI significantly enhanced your process and the final output." (Focus on specific tools, steps, and quantifiable results).

• "How do you balance leveraging AI for speed and iteration with maintaining a high level of design craft and brand consistency?" (Highlight your process for quality control and artistic integrity).

Company & Culture Questions:

• "What do you know about Appcharge's business model and its focus on direct-to-consumer monetization? How can design support these objectives?" (Research the company thoroughly; connect design to revenue generation).

• "This role is part of a small, two-person design team. How do you approach collaboration and integration within such a team, and how would you contribute to our existing design foundation?" (Emphasize teamwork, respect for existing work, and proactive contribution).

Portfolio Presentation Strategy:

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by demonstrating your AI workflow progression.

• Highlight AI Impact: For each relevant case study, dedicate a section to explaining your AI integration, the tools used, and the measurable benefits achieved. Use visuals to illustrate the process (e.g., before/after AI augmentation, iteration examples).

• Quantify Results: Be ready to discuss metrics related to your designs' performance (e.g., conversion rates, CTRs, engagement levels).

• Articulate Your Process: Be prepared to verbally walk through your design process, especially your AI-augmented methods, with confidence and clarity.

• Tailor to Appcharge: If possible, include a speculative piece or discuss how you would approach a design challenge for Appcharge, showcasing your understanding of their business and brand.

📝 Enhancement Note: Interview preparation should heavily emphasize the AI-native aspect, the ability to execute across a broad range of marketing assets, and the candidate's understanding of how design contributes to business objectives like monetization and user acquisition in a growth-stage DTC company.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided Comeet link, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate your AI-native design workflow and execution across digital ads, landing pages, email, social media, and decks. Clearly articulate the role of AI in each relevant project.

• Resume Optimization: Tailor your resume to highlight your 4+ years of tech/SaaS marketing design experience, your specific AI design tools and methodologies, and achievements quantifiable in terms of efficiency gains or campaign performance improvements.

• Interview Preparation: Practice articulating your AI design process, your understanding of DTC monetization, and how you would integrate into and elevate Appcharge's existing design foundation. Prepare specific examples to showcase your execution capabilities.

• Company Research: Thoroughly research Appcharge's platform, their market position, their target audience (app publishers), and their growth trajectory. Understand their mission to empower app businesses and connect this to your design philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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