Senior Graphic Designer (Wellness & CPG)

📍 Job Overview

Job Title: Senior Graphic Designer (Wellness & CPG)

Company: BIOptimizers

Location: United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: February 05, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive rebrand initiatives and DTC hypergrowth strategies through compelling visual design and brand storytelling.

• Develop high-impact visual assets across omnichannel platforms to enhance customer engagement and strengthen brand recognition.

• Translate scientific insights and product narratives into breakthrough, consumer-facing creative that resonates with target audiences.

• Manage day-to-day creative production, ensuring deadlines, quality, and brand standards are consistently met within a high-performance environment.

• Collaborate cross-functionally with Marketing, Design, DTC, Product Development, Science, and Copy Teams to align creative vision with business objectives.

📝 Enhancement Note: This role is strategically positioned within the Marketing and Design Operations function, focusing on the execution of Go-To-Market (GTM) strategies through exceptional visual communication. The emphasis on "hypergrowth" and "DTC" suggests a need for designs that drive conversion and customer acquisition, requiring a strong understanding of performance marketing visuals and user experience within digital channels.

📈 Primary Responsibilities

• Design visually engaging, brand-consistent assets for seasonal campaigns, new product launches, and evergreen initiatives across all channels, including digital, packaging, campaign, retail, and experiential marketing.

• Translate complex scientific insights, product narratives, and emerging industry trends into breakthrough, consumer-facing creative storytelling that captures attention and drives interest.

• Concept, mock-up, and execute high-impact designs with strong omnichannel and digital sensibilities, consistently raising the bar for visual excellence within the creative team.

• Collaborate closely with brand and marketing teams to craft culturally relevant, disruptive, and brand-defining creative moments that capture market attention.

• Manage day-to-day creative production workflows, demonstrating strong organizational skills to ensure deadlines, quality standards, and brand guidelines are meticulously met.

• Contribute actively to a dynamic, fast-paced creative environment by supporting influencer marketing initiatives, product photoshoots, campaign development, and managing multiple concurrent projects efficiently.

• Provide constructive feedback and guidance to freelancers and external creative partners, while staying ahead of industry design trends and continuously inspiring the internal team with fresh insights and innovative approaches.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking and meticulous execution, crucial for a Senior Graphic Designer in a hypergrowth DTC environment. Emphasis on "consumer-facing creative storytelling" and "breakthrough, consumer-facing creative storytelling" indicates a need for designs that not only look good but also effectively communicate value propositions and drive desired customer actions, aligning with GTM objectives.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected, though significant professional experience and a strong portfolio may be considered in lieu of formal education.

Experience: 5+ years of dedicated brand design experience within a consumer wellness brand operating in a hypergrowth environment with a robust omnichannel presence (DTC, Amazon, Influencers, Affiliate Marketing, and Retail). Proven track record in designing 360 brand campaigns across social, digital, and events, with demonstrated success in content creation, social media execution, and leveraging emerging digital platforms.

Required Skills:

• 5+ years of brand design experience in a consumer wellness brand operating in hypergrowth with an omnichannel presence (DTC, Amazon, Influencers, Affiliate Marketing, and Retail).

• Proven experience designing 360 brand campaigns across social, digital, and events, with a strong track record in content creation, social media execution, and emerging digital platforms.

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Proficiency with Microsoft Office Suite.

• Proficiency with Figma for collaborative design workflows and prototyping.

Preferred Skills:

• Expertise in digital design principles, branding strategy, concept development, design composition, and advanced typography.

• Strong portfolio showcasing successful brand campaigns and breakthrough 360-degree creative ideas.

• Exceptional eye for design aesthetics and meticulous attention to detail.

• Keen awareness of current pop culture and emerging design trends.

• Demonstrated ability to manage time and projects efficiently, adapting to shifting priorities and project scopes in a fast-paced environment.

• Leadership potential and a proactive drive to achieve ambitious goals.

• Deep understanding and practical application of design principles for TikTok, Instagram, and organic social media content.

• Experience with motion design (After Effects) for dynamic visual storytelling.

• Experience ideating on photography and videography concepts to enhance visual campaigns.

• Excellent team player with strong collaboration and communication skills.

📝 Enhancement Note: The requirements emphasize experience in a high-growth, omnichannel CPG/Wellness sector, indicating a need for designers who understand performance-driven creative and can adapt quickly to market demands. Proficiency in Figma suggests a move towards collaborative, modern design workflows, essential for efficient GTM asset production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of design work, with a strong emphasis on recent projects within the consumer wellness or CPG sector.

• Demonstrations of successful 360-degree brand campaigns across digital, social media, and potentially retail or experiential touchpoints.

• Case studies or visual examples highlighting content creation, social media execution, and adaptation for emerging digital platforms.

• Examples of packaging design and campaign collateral that align with brand identity and drive consumer engagement.

Process Documentation:

• Showcase of workflow processes for concept development, from initial brief to final asset delivery, emphasizing efficiency and collaboration.

• Examples of how brand guidelines were applied and maintained across diverse campaign assets and channels.

• Demonstrations of project management methodologies used to handle multiple concurrent projects and meet tight deadlines, potentially referencing tools like Monday.com.

• Evidence of providing constructive feedback to external partners or freelancers to ensure quality and brand consistency.

📝 Enhancement Note: The portfolio requirements are critical for this role, as they directly demonstrate the candidate's ability to execute GTM strategies through design. Candidates should highlight projects that show direct impact on brand growth, customer engagement, or conversion rates, aligning with the "hypergrowth" and "DTC" focus.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in a remote, US-based role within the CPG/Wellness sector, the estimated salary range is $90,000 - $120,000 annually. This estimate considers the company's hypergrowth status, the specialized industry focus, and the demand for experienced creative talent in remote environments.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holidays.

• Opportunities for professional development, including courses, workshops, and conferences.

• Remote work stipend or allowance for home office setup.

• Access to company products and potential employee discounts.

• 401(k) or similar retirement savings plan with potential company match.

• Flexible work hours within a defined core collaboration window.

Working Hours: While the role is fully remote, the company maintains a core collaboration window from 9:00 AM – 5:00 PM EST. This is not a mandatory schedule, but a shared timeframe for meetings and team syncs. Team members are encouraged to work flexible hours as long as they attend required meetings, communicate effectively across time zones, and deliver work by agreed-upon deadlines, accommodating the needs of a globally distributed team.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in the US market and the specified experience level. Actual compensation will depend on the candidate's specific qualifications, experience, and negotiation. The emphasis on flexible work hours within a core collaboration window is standard for remote-first companies and aligns with operational efficiency for distributed teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the Wellness and Consumer Packaged Goods (CPG) industry, specifically focusing on supplements and performance optimization. This sector is characterized by rapid innovation, a strong emphasis on scientific backing, and direct-to-consumer (DTC) engagement strategies.

Company Size: BIOptimizers is a growing company, likely falling into the 50-200 employee range based on its "remote-first" and "hypergrowth" status. This size suggests a dynamic environment where individual contributions have a significant impact, and processes are evolving rapidly.

Founded: Founded in [Company Founded Year - if available, otherwise omit or estimate based on growth narrative], BIOptimizers has established itself with a mission to move individuals from baseline health to peak biological performance, leveraging scientific rigor in its product development.

Team Structure:

• The design team is likely integrated within a larger Marketing or Growth department, working closely with brand managers, content creators, and performance marketers.

• Reporting structure will likely involve a Creative Director or Head of Marketing, with the Senior Graphic Designer potentially guiding junior designers or freelancers.

Methodology:

• Data Analysis & Insights: Designs are expected to be informed by consumer insights, performance metrics from campaigns, and scientific data to ensure effectiveness and resonance.

• Workflow Planning & Optimization: Emphasis on efficient creative production processes, utilizing project management tools to streamline workflows and meet GTM timelines.

• Automation & Efficiency: While not directly an automation role, the designer will likely work with tools and processes that support efficient content creation and deployment across multiple channels.

Company Website: https://bioptimizers.com/

📝 Enhancement Note: The company culture is described as "remote-first" and driven by "hypergrowth," suggesting an environment that values agility, results, and proactive problem-solving. The focus on wellness and scientific rigor implies a need for design that is both aesthetically pleasing and credible, appealing to a health-conscious and performance-oriented audience.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Graphic Designer, indicating a mid-to-senior level position. It requires not only strong design execution skills but also the ability to contribute creatively to brand strategy, mentor others (potentially freelancers), and manage projects independently. The "hypergrowth" aspect suggests opportunities for increased responsibility and impact.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role responsible for the overall brand vision and marketing strategy. Collaboration will be extensive with various departments, including Marketing, DTC, Product Development, and Science.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating compelling visuals that drive customer acquisition, engagement, and retention. High-impact designs contribute to brand recognition, product appeal, and ultimately, revenue growth, especially within the DTC channel.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in performance-driven design, digital campaign execution, and omnichannel branding strategies.

• Leadership Development: Potential to take on more significant creative leadership roles, manage larger projects, guide junior designers, and contribute more heavily to overarching brand strategy.

• Specialization: Possibility to specialize further in areas like motion graphics, packaging design, or specific digital platform creative strategies based on company needs and personal development.

• Industry Exposure: Gaining valuable experience in the fast-paced wellness and CPG sectors, which can open doors to future opportunities in similar high-growth companies.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking beyond pure execution. Candidates should be prepared to discuss how their design decisions contribute to business objectives, such as conversion rates, brand perception, and customer lifetime value, which are key metrics in GTM operations.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central physical office for this role. The company operates with a "remote-first" philosophy, supporting a globally distributed team.

Office Location(s): While the role is remote, the company has a distributed team across various time zones. The core collaboration window is aligned with 9:00 AM – 5:00 PM EST, indicating a primary operational focus or significant team presence within the Eastern Time Zone of the United States.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration through digital tools and defined meeting windows. This requires proactive communication and engagement from team members.

• Operations Tools & Technology: Access to a robust suite of digital design and project management tools (Adobe Creative Suite, Figma, Monday.com) is essential for effective remote work and cross-functional collaboration.

• Team Interaction: Opportunities for team interaction will primarily occur through virtual meetings, Slack channels, and collaborative design sessions via tools like Figma.

Work Schedule: The work schedule is flexible, allowing team members to operate within hours that best suit them, provided they meet core collaboration requirements (9:00 AM – 5:00 PM EST for meetings), communicate effectively across time zones, and deliver work by agreed-upon deadlines. This flexibility is crucial for managing design projects that may require deep focus or accommodate international client/team needs.

📝 Enhancement Note: The remote-first approach with a core EST collaboration window is a common operational model for distributed companies. It requires strong self-discipline, excellent digital communication skills, and the ability to manage one's own workflow effectively to ensure seamless collaboration and project delivery for GTM initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative alignment.

• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, discussing specific projects, your creative process, and how your designs have contributed to business objectives (e.g., brand growth, DTC sales). Be prepared to articulate your rationale behind design choices.

• Skills Assessment/Creative Challenge: A practical exercise or case study, potentially involving designing assets for a specific campaign or problem, demonstrating your ability to translate briefs into effective visuals under time constraints. This will assess your proficiency with required tools and your creative problem-solving skills.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, DTC, or Product Development teams to assess collaboration style, communication skills, and understanding of business needs.

• Final Interview: Likely with a senior leader (e.g., Head of Marketing or Creative Director) to discuss cultural fit, long-term vision, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work from the wellness/CPG sector and highlight omnichannel campaigns.

• Showcase Impact: For each project, clearly state the objective, your role, the challenges, your creative process, and the measurable results (e.g., increased engagement, conversion rates, brand recognition). Use data where possible.

• Demonstrate Process: Be ready to walk through your workflow, from brief interpretation to concept development, execution, and final delivery. Highlight your use of tools like Adobe Creative Suite and Figma.

• Highlight DTC & Hypergrowth: Emphasize projects that demonstrate an understanding of direct-to-consumer marketing, performance-driven design, and the ability to scale creative output in a fast-paced environment.

• Storytelling: Frame your project presentations as compelling narratives that showcase your problem-solving abilities and creative vision.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative challenge brief, identifying key objectives, target audience, and required deliverables.

• Time Management: Allocate your time effectively across conceptualization, design, and refinement.

• Brand Alignment: Ensure your proposed designs align with BIOptimizers' mission and brand aesthetic, while also pushing creative boundaries as expected.

• Presentation: Be prepared to present your solution clearly and concisely, explaining your rationale and design decisions.

📝 Enhancement Note: The interview process is geared towards assessing not only design talent but also strategic thinking, problem-solving capabilities, and collaboration skills, all critical for a Senior role in a high-growth GTM environment. A strong portfolio demonstrating tangible results is paramount.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), InDesign (layout, print collateral), and After Effects (motion graphics, animation).

• Figma: Crucial for collaborative design, prototyping, and UI/UX elements, supporting efficient teamwork in a remote setting.

Project Management & Collaboration:

• Monday.com: Utilized for workflow management, task tracking, and cross-functional project coordination.

• Microsoft Office Suite: Standard for documentation, presentations, and communication.

• Slack/Similar: For real-time team communication and collaboration.

Analytics & Reporting (Indirect Use):

CRM & Automation (Indirect Use):

• Awareness of how marketing automation and CRM systems (though not directly operated by the designer) influence campaign asset requirements and deployment.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable for this role. Familiarity with project management tools like Monday.com is also highlighted, indicating an organized approach to creative production and workflow management, which is vital for GTM operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: A commitment to using insights from consumer behavior, campaign performance, and scientific data to inform creative decisions and ensure marketing effectiveness.

• Efficiency & Optimization: A drive to streamline creative processes, deliver high-quality work on schedule, and continuously seek ways to optimize visual communication for maximum impact.

• Collaboration & Communication: Valuing open communication, constructive feedback, and cross-functional teamwork to achieve shared objectives in a distributed environment.

• Innovation & Growth Mindset: Encouraging creative exploration, staying ahead of trends, and embracing challenges as opportunities for learning and development within a hypergrowth context.

• Health & Performance: A genuine passion for the company's mission to improve human health and biological performance, reflected in authentic and inspiring design work.

Collaboration Style:

• Cross-Functional Integration: Active engagement with marketing, DTC, product, and science teams to ensure visual assets are aligned with strategic goals and product integrity.

• Process Review & Feedback: A culture that encourages constructive feedback loops on creative work and processes to foster continuous improvement.

• Knowledge Sharing: Encouraging the sharing of design trends, best practices, and project learnings across the team and with relevant stakeholders.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational discipline. The focus on data-driven insights, efficiency, and collaboration is key to how this role contributes to the company's GTM objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: Designing visually appealing assets that also effectively drive conversions and meet specific marketing KPIs in a hypergrowth DTC environment.

• Maintaining Brand Consistency Across Omnichannel: Ensuring a cohesive brand experience across diverse platforms (digital, social, packaging, retail) while adapting creative for each channel's unique requirements.

• Adapting to Rapidly Evolving Trends: Staying current with fast-paced design and social media trends, particularly on platforms like TikTok and Instagram, to ensure creative relevance.

• Managing Multiple Stakeholders and Projects: Effectively prioritizing and managing diverse project requests and feedback from various cross-functional teams in a fast-paced, remote setting.

Learning & Development Opportunities:

• Advanced Design Specialization: Opportunities to develop deeper expertise in motion graphics, advanced digital design, or packaging innovation.

• Performance Marketing Design: Learning to optimize designs for conversion rates, A/B testing, and ROI measurement within DTC campaigns.

• Brand Strategy Contribution: Growing from execution to contributing more significantly to brand positioning, campaign conceptualization, and overall creative direction.

• Mentorship & Leadership: Developing leadership skills through guiding freelancers, potentially mentoring junior designers, and leading creative initiatives.

📝 Enhancement Note: The challenges presented are typical for a senior role in a high-growth DTC company, requiring adaptability, strategic thinking, and a results-oriented approach. The growth opportunities align with advancing one's career within the creative and marketing operations spectrum.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media ads for a new supplement launch aimed at increasing conversion rates by 15%?" (Focus on process, audience targeting, visual strategy, and measurement.)

• "Describe a time you had to translate complex scientific information into easily understandable and visually appealing marketing collateral. What was your process?" (Highlight your ability to simplify and communicate effectively.)

Company & Culture Questions:

• "What excites you about BIOptimizers' mission to enhance biological performance, and how would your design philosophy align with that?" (Connect your passion and design approach to the company's core values.)

• "Describe your experience working in a remote-first, hypergrowth environment. What strategies do you employ to stay organized and collaborate effectively?" (Demonstrate your self-management and communication skills.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your career, then dive into 3-5 key projects. For each project, clearly outline the objective, your role, the challenge, your creative process (ideation, tools used, collaboration), and the quantifiable results.

• Visual Storytelling: Use your portfolio pieces as visual aids to tell the story of your problem-solving abilities and creative impact. Speak to the "why" behind your design choices.

• Focus on Impact: Emphasize how your designs contributed to business goals (e.g., increased engagement, DTC sales, brand awareness). Use data and metrics whenever possible.

• Tailor to BIOptimizers: Specifically mention how your skills and experience can benefit BIOptimizers' rebrand and hypergrowth initiatives, referencing their industry and mission.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also a strategic understanding of marketing objectives, a collaborative mindset, and the ability to operate effectively in a fast-paced, remote environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Ashby application link.

• Portfolio Customization: Ensure your portfolio is easily accessible (via a link on your resume or a dedicated portfolio website) and specifically highlights your most relevant work in consumer wellness, CPG, omnichannel campaigns, and DTC marketing.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in hypergrowth environments, proficiency with Adobe Creative Suite and Figma, and demonstrable success in creating high-impact brand assets. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your creative process, problem-solving approach, and the business impact of your designs. Be ready to discuss your experience with collaboration and working in a remote setting.

• Company Research: Thoroughly research BIOptimizers' mission, products, current marketing efforts, and brand aesthetic. Understand their commitment to health and performance to better align your application and interview responses with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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