Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: RR Donnelley (Williams Lea)

Location: Wheeling, West Virginia, United States

Job Type: Full-time

Category: Creative & Design / Marketing

Date Posted: March 10, 2026

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is integral to the Go-To-Market (GTM) strategy by creating compelling visual assets that support marketing and sales initiatives.

• The Graphic Designer will be responsible for translating client business needs into innovative and effective visual communications across various online and offline channels.

• A key focus will be on maintaining and elevating client brand identity through consistent and high-quality design execution.

• The position demands a blend of creative conceptualization and meticulous production skills to deliver impactful marketing collateral and multimedia campaigns.

📝 Enhancement Note: While the original job description focuses on graphic design, this enhanced version frames the role within a GTM context, highlighting its impact on sales and marketing efforts. The "hybrid" work arrangement is noted, and the specific work hours (Monday-Friday, 7:00 am - 4:00 pm) are incorporated.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing and sales collateral, including original campaigns, direct mail pieces, brochures, print and banner ads, product sheets, and PowerPoint presentations.

• Collaborate closely with clients and/or project management teams to thoroughly understand their business objectives and translate them into effective visual solutions.

• Develop forward-thinking design concepts and execute designs for multimedia campaigns, ensuring they push creative boundaries and explore innovative formats or media channels.

• Maintain strict brand consistency for clients while infusing fresh approaches into design, artwork, and digital/print output.

• Perform rigorous Quality Assurance (QA) on own work and the work of others to ensure visual appeal, adherence to specifications, brand guidelines, and overall high standards.

• Interact with clients directly through in-person meetings, phone calls, or electronic communication to gather requirements and present designs.

• Adhere to all company policies, including those specific to client site requirements, and utilize equipment and supplies in a cost-efficient manner.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the strategic impact of design on sales and marketing efforts, including campaign development and brand consistency, which are critical for GTM success. The QA aspect is highlighted as crucial for maintaining high-quality output in a client-facing role.

🎓 Skills & Qualifications

Education:

Experience:

• 2-4 years of progressive work experience in the graphic design industry, with a proven track record of delivering successful design projects.

Required Skills:

• Graphic Design Software Proficiency: Expert-level skills in Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator.

• Presentation Software: Advanced proficiency in Microsoft PowerPoint for creating impactful client presentations and reports.

• Conceptualization & Creativity: Strong ability to brainstorm, storyboard, and visually comp ideas throughout the creative process.

• Brand Management: Deep understanding of layout principles, aesthetic design concepts, typography, and the ability to ensure brand consistency across diverse deliverables.

• Client Interaction: Excellent verbal communication skills, with the ability to effectively interact with clients, understand their needs, and present design solutions professionally.

• Project Management: Proven ability to manage multiple tasks, meet tight deadlines, and work under strict layout controls in a fast-paced environment.

Preferred Skills:

• Web Design: Experience with web design principles and tools, including basic HTML/CSS or familiarity with web content management systems.

• Multimedia Campaign Development: Demonstrated experience in conceptualizing and executing integrated multimedia campaigns.

• Problem-Solving: Good problem-solving skills with the ability to identify issues, propose solutions, and escalate appropriately when necessary.

📝 Enhancement Note: The skills section is structured to highlight core design competencies, software proficiency crucial for operations roles (especially in marketing/GTM), and client-facing communication skills. The distinction between required and preferred skills provides clarity for applicants.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Versatility: Showcase a range of projects including online and offline collateral, such as marketing campaigns, brochures, product sheets, and presentations.

• Brand Consistency Examples: Include case studies or examples that highlight your ability to maintain and evolve brand identity across different media.

• Workflow & Efficiency: Present projects that demonstrate your ability to manage projects from concept to completion within defined timelines and specifications.

• Client Collaboration Evidence: If possible, include projects where you successfully collaborated with clients or project teams to achieve specific business objectives.

Process Documentation:

• Creative Brief Interpretation: Provide examples of how you interpret creative briefs and translate them into actionable design plans.

• Design Production Workflow: Detail your process for managing the design lifecycle, from initial concept and iteration to final file preparation for print or digital deployment.

• Quality Assurance Protocols: Outline your personal QA process for ensuring design accuracy, brand adherence, and print/digital readiness.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only showcases creative talent but also demonstrates an understanding of process, client collaboration, and efficient workflow management—key aspects for operations-focused roles.

💵 Compensation & Benefits

Salary Range:

• $20.70 per hour.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Paid Time Off: Generous PTO for work-life balance.

• Financial Security: Disability Insurance, 401(k) with company match, and Life Insurance.

• Additional Support: Voluntary supplemental insurance coverages, Parental Leave, and Adoption Assistance.

• Professional Development: Tuition Assistance to support continued learning.

• Employee Perks: Access to employer/partner discounts.

Working Hours:

• Full-time, Monday through Friday, 7:00 am to 4:00 pm.

• This schedule provides a consistent work week, allowing for focused design work and client engagement during standard business hours.

📝 Enhancement Note: The salary is specified as hourly, and the benefits package is detailed, reflecting typical comprehensive offerings for full-time roles. The structured working hours are noted for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Support Services, specializing in document production, presentation design, and marketing/communications services.

Company Size: Global presence with thousands of employees worldwide.

Founded: Over 200 years of legacy, indicating a stable and experienced organization.

Team Structure:

• The Graphic Designer will likely be part of a Creative Design department, potentially within a larger marketing or client services division.

• Reporting structure will likely involve a Creative Manager or Project Lead who oversees design projects and client interactions.

Methodology:

• Client-Centric Approach: Focus on understanding and meeting the specific business needs of diverse clients, particularly in legal, financial, and professional services.

• Process Optimization: Emphasis on efficiency and cost-effectiveness in resource utilization and project execution.

• Quality & Consistency: A strong commitment to high standards, brand integrity, and visual appeal in all deliverables.

Company Website: [RR Donnelley Website - Assuming it's the parent company, though specific RRD site may vary]

📝 Enhancement Note: Understanding RR Donnelley's legacy and specialization in business support services provides context for the high standards and client-focused nature of the Graphic Designer role. The "Williams Lea by RRD" branding indicates a specific service line within the larger organization.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals who have moved beyond entry-level tasks and can independently manage design projects from concept to completion, demonstrating a solid understanding of design principles and client requirements.

Reporting Structure: Typically reports to a Creative Manager or Team Lead, with direct interaction with project managers and client-facing roles.

Operations Impact: The Graphic Designer's work directly impacts the client's brand perception, marketing effectiveness, and sales enablement materials. High-quality, on-brand collateral is crucial for successful Go-To-Market strategies, influencing lead generation, customer engagement, and overall brand reputation.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in specific design areas such as motion graphics, UI/UX design, or advanced digital campaign strategies.

• Leadership Potential: Progress to Senior Graphic Designer, Art Director, or Creative Lead roles, managing projects and mentoring junior designers.

• Client Management: Transition into roles with more direct client responsibility, focusing on strategic creative consultation.

• Cross-Functional Exposure: Gain experience in supporting different departments or industries within RR Donnelley, broadening professional scope.

📝 Enhancement Note: This analysis positions the Graphic Designer role as a foundational mid-level position within a broader operations and GTM framework, with clear paths for skill development and career advancement.

🌐 Work Environment

Office Type: Hybrid role, indicating a mix of on-site work at the Wheeling, WV office and potential for remote work, though the primary schedule is set for on-site.

Office Location(s): Wheeling, West Virginia. This location suggests a focus on supporting regional clients or specific operational hubs within the company's network.

Workspace Context:

• The role likely involves a dedicated workspace within the Wheeling office, equipped with necessary design hardware and software.

• Opportunities for collaboration with local team members and potentially virtual collaboration with remote colleagues or clients.

• Access to company-provided equipment and supplies, emphasizing cost-efficient usage.

Work Schedule: A structured Monday-Friday, 7:00 am - 4:00 pm schedule allows for dedicated focus on design tasks, client communications, and internal team coordination, ensuring consistent availability during core business hours.

📝 Enhancement Note: The description clarifies the hybrid nature by noting the on-site requirement for the set schedule, providing a realistic view of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Skills Assessment/Technical Interview: May involve a design challenge or a review of a portfolio with a hiring manager or senior designer. This stage focuses on evaluating technical skills, creative process, and problem-solving abilities.

• Team/Manager Interview: Deeper dive into experience, work style, and how the candidate would integrate into the team and contribute to client success.

• Final Interview (if applicable): May involve a senior leader or client representative for final approval.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your ability to create marketing and sales collateral, multimedia campaigns, and presentations. Highlight examples relevant to the legal, financial, or professional services industries if possible.

• Showcase Process: Be prepared to discuss your design process for key projects—from initial brief interpretation and concept development to execution and final delivery.

• Quantify Impact: Where possible, discuss the outcomes or impact of your designs (e.g., improved engagement, successful campaign execution, positive client feedback).

• Highlight Technical Skills: Be ready to demonstrate proficiency in Adobe Creative Suite and PowerPoint, explaining how you leverage these tools.

• Tailor to RR Donnelley: Research RR Donnelley's client base and the types of collateral they produce. Align your portfolio presentation to demonstrate how you can meet these specific needs.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clear communication of your design rationale and process.

• Ensure your final output meets the specified requirements and demonstrates strong visual design principles.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on portfolio content, presentation strategy, and interview preparation, tailored to a graphic design role within a B2B services context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks. Proficiency in:

  • InDesign: For layout design of brochures, print ads, product sheets, and presentations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and complex illustrations.

• Microsoft Office Suite:

  • PowerPoint: Critical for creating client presentations and internal reports.
  • Word & Excel: For general document creation and data handling related to projects.

Analytics & Reporting:

CRM & Automation:

• Not directly utilized by the designer, but understanding how marketing collateral integrates with CRM systems or marketing automation platforms can be advantageous.

📝 Enhancement Note: This section clearly outlines the essential software tools required for the role, emphasizing the Adobe Creative Suite and Microsoft Office suite, which are standard in design and business operations.

👥 Team Culture & Values

Operations Values:

• Client Focus: Dedication to understanding and exceeding client expectations through high-quality design and service.

• Integrity & Professionalism: Upholding ethical standards, handling sensitive information with discretion, and maintaining a professional demeanor.

• Efficiency & Resourcefulness: Utilizing tools and resources effectively to deliver projects on time and within budget.

• Collaboration: Working effectively within a team, contributing to a positive and productive work environment.

• Continuous Improvement: A willingness to learn new skills, adapt to evolving design trends, and improve processes.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with project managers, account teams, and potentially other creative staff to achieve unified project goals.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs to enhance quality and client satisfaction.

• Team Support: Contributing to a supportive team environment where members assist each other to meet collective deadlines and objectives.

📝 Enhancement Note: The values and collaboration style are inferred from the company's description as a global business support services provider, emphasizing client service, efficiency, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands: Managing multiple client requests with diverse needs and brand guidelines simultaneously.

• Tight Deadlines: Consistently delivering high-quality work under pressure and within strict time constraints.

• Evolving Design Trends: Staying current with the latest design software, techniques, and industry trends to offer innovative solutions.

• Brand Consistency Across Platforms: Ensuring a unified brand message and visual identity across a variety of print and digital media.

Learning & Development Opportunities:

• Advanced Design Training: Access to training for new features in Adobe Creative Suite or specialized design software.

• Industry Workshops: Opportunities to attend workshops or webinars on current design trends, marketing strategies, and client communication best practices.

• Mentorship: Potential to learn from senior designers or art directors within the organization.

• Exposure to Diverse Industries: Working with clients in legal, financial, and professional services provides exposure to different industry aesthetics and communication needs.

📝 Enhancement Note: This section anticipates potential challenges and highlights growth opportunities relevant to a mid-level graphic designer in a client-focused B2B service environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and manage your workload?" (Focus on time management, prioritization, and efficiency).

• "Walk me through your process for developing a marketing campaign from concept to final execution. What tools and techniques do you use?" (Focus on creative process, software proficiency, and workflow).

• "How do you ensure brand consistency across different design deliverables for a client?" (Focus on understanding brand guidelines and attention to detail).

Company & Culture Questions:

• "What do you know about RR Donnelley and Williams Lea, and why are you interested in working with our clients?" (Research company history, services, and client industries).

• "How do you approach receiving and incorporating feedback on your designs?" (Focus on collaboration and receptiveness to critique).

Portfolio Presentation Strategy:

• Storytelling: For each selected project, explain the client's objective, your creative approach, the challenges you faced, and the final outcome.

• Technical Demonstration: Be prepared to briefly explain your software choices and techniques used within specific projects.

• Client Focus: Emphasize how your design solutions met client needs and contributed to their business goals.

• Conciseness: Present your portfolio efficiently, focusing on the most impactful and relevant pieces.

📝 Enhancement Note: These interview questions and preparation tips are designed to help candidates articulate their skills, experience, and cultural fit for a graphic design role within a client-centric business services organization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your online portfolio is up-to-date and showcases projects that align with the responsibilities outlined, particularly marketing collateral, presentations, and campaign work.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, presentation design, client interaction, and project management within tight deadlines. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and ability to work collaboratively. Be ready to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with RR Donnelley and Williams Lea's services, client base (especially legal, financial, and professional services), and company culture to demonstrate genuine interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.