Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer

Company: BJAK

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: March 06, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Drive brand storytelling and visual identity through high-impact design assets for diverse marketing channels, including digital, social, web, and advertising.

• Translate strategic creative briefs into visually compelling, on-brand, and conversion-optimized creative content that aligns with marketing objectives.

• Foster a culture of creative excellence and continuous improvement by mentoring junior designers and contributing to the team's overall skill development and growth.

• Leverage advanced proficiency in industry-standard design and motion tools, including Adobe Creative Suite, Figma, After Effects, and Premiere Pro, to execute sophisticated visual campaigns.

• Collaborate closely with cross-functional teams, including content, video, and performance marketing, to ensure cohesive campaign execution and maximum impact.

📝 Enhancement Note: While the raw job description focuses on graphic design, the emphasis on "marketing campaigns," "conversion-driven visuals," "performance insights," and "product marketing" strongly indicates this role operates within a broader Marketing Operations or Creative Operations framework. The need to "adapt and optimize visuals based on performance insights" is a key marker of operations-centric creative work, where design directly supports measurable business outcomes. The mentorship aspect also suggests a senior role with operational oversight and team development responsibilities within the creative function.

📈 Primary Responsibilities

• Design and produce a wide range of high-impact visual assets for marketing campaigns, social media platforms, website content, digital advertisements, and short-form motion graphics.

• Interpret and execute creative briefs, transforming strategic objectives into bold, brand-aligned, and conversion-focused visual designs.

• Partner with content creators, video producers, and performance marketing specialists to ensure seamless integration and cohesive delivery of integrated marketing campaigns.

• Analyze performance data and user feedback to iterate on and optimize visual assets, enhancing their effectiveness and ROI.

• Uphold and enforce design quality standards, ensuring brand consistency and visual integrity across all digital and physical brand touchpoints.

• Support product marketing initiatives by creating clear, compelling, and informative visual communications that effectively convey product value propositions.

• Provide guidance and mentorship to junior designers, fostering their professional development and contributing to the team's overall creative capabilities and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational oversight. The requirement to "adapt and optimize visuals based on performance insights" and "support product marketing with clear, compelling visual communication" moves this role beyond pure graphic design into a function that directly supports GTM strategies and revenue generation. The mentorship component also implies a level of responsibility for team process and output quality, aligning with operations management principles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 5-8 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record of delivering high-quality, impactful visual assets.

Required Skills:

• Extensive experience in graphic design, with a strong portfolio showcasing clean execution, sophisticated layout, and compelling storytelling.

• Proficiency in motion design principles and execution, including creating engaging short-form motion content.

• Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in motion graphics software, including After Effects and Premiere Pro.

• Expertise in collaborative design tools such as Figma.

• Deep understanding of layout, composition, typography, and visual hierarchy.

• Ability to maintain and evolve brand systems and ensure visual consistency across all platforms.

• Demonstrated ability to work at a fast pace, iterate quickly, and meet demanding project deadlines.

Preferred Skills:

• Experience producing visual assets specifically for short-form advertisements and commercial campaigns.

• Exposure to performance marketing environments and an understanding of how design impacts conversion rates.

• Familiarity with AI tools for concept generation, asset creation, or workflow enhancement.

• Basic knowledge of sound editing or visual effects (VFX) for enhanced motion content.

• Experience working with visual systems, design templates, and brand libraries to ensure scalability and efficiency.

• Previous experience in a fast-paced startup environment, demonstrating adaptability and resilience.

📝 Enhancement Note: The "What You Bring" section clearly outlines the core technical and experience requirements. The "Nice to Have" section introduces elements like AI tools, performance marketing exposure, and startup experience, which are increasingly important in operations-focused creative roles that aim to drive measurable business results. The emphasis on "design leadership" in the portfolio requirement also points to a senior level with potential operational responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing 5-8 years of professional design work, with a strong emphasis on projects demonstrating design leadership, strategic thinking, and impact.

• Portfolio pieces should highlight clean execution, smooth motion, sharp typography, and a deep understanding of brand systems.

• Include case studies that detail the creative process, from initial brief interpretation to final asset delivery, emphasizing problem-solving and iterative design.

• Showcase examples of high-impact visuals created for marketing campaigns, social media, web, ads, and short-form motion content that drove measurable results.

Process Documentation:

• Showcase examples of how design processes were adapted or optimized to meet performance insights and feedback, illustrating a data-informed approach to creative development.

• Provide evidence of collaboration with cross-functional teams (e.g., content, video, performance marketing) and how design integrated into broader campaign workflows.

• Illustrate the maintenance of design quality and consistency across all brand touchpoints, demonstrating a systematic approach to brand governance.

• Include examples of how visual communication supported product marketing objectives, detailing the process of translating product features into compelling visual narratives.

📝 Enhancement Note: Given the role's emphasis on performance, conversion, and collaboration with marketing teams, the portfolio is expected to go beyond purely aesthetic appeal. It needs to demonstrate an understanding of how design contributes to business objectives, process efficiency, and cross-functional alignment. The mention of "AI tools" also suggests a forward-thinking approach to design workflows, which should be reflected in process examples.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

Benefits:

• Competitive salary package reflecting the candidate's qualifications and experience.

• Clear growth pathways and opportunities for advancement into creative leadership roles within the organization.

• The chance to own and create high-impact visuals that reach millions of users across BJAK's platforms.

• Exposure to a fast-moving, innovative team environment that values smart design, experimentation, and efficient execution.

• A remote-friendly work environment, with a strategic focus on BJAK's expansion and presence in London.

Working Hours: 40 hours per week, with flexibility expected to meet project deadlines and campaign needs, typical for a full-time creative role in a dynamic environment.

📝 Enhancement Note: The provided salary range of £50,000 – £70,000 per annum for a Senior Graphic Designer in London is competitive. This range aligns with industry benchmarks for experienced professionals in a major metropolitan area, considering the company's industry and the role's senior level. The benefits highlight career progression and ownership, which are attractive to senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, Insurtech, AI-driven solutions). BJAK is at the forefront of digitizing the insurance industry and is expanding into AI-integrated applications. This context means the design team must be adaptable to cutting-edge technology and rapid market evolution.

Company Size: BJAK is part of a growing, yet "densely talented" organization, suggesting a focused, high-performing team environment rather than a large, bureaucratic structure. The company emphasizes "engineering and product excellence" and a "very flat organization."

Founded: Founded with the mission to create successful businesses and contribute positively to society through efficiency, BJAK has a strong purpose-driven ethos. The company developed the first and leading insurance platform in Southeast Asia.

Team Structure:

• The design team is likely integrated within a broader marketing or product function, working closely with content, video, and performance marketing specialists.

• The flat organizational structure implies direct access to decision-makers and a collaborative, hands-on approach across all team members.

Methodology:

• BJAK emphasizes "engineering and product excellence," suggesting a data-driven and results-oriented approach to all functions, including design.

• The company is actively integrating AI, indicating an openness to exploring new technologies and innovative workflows for creative production and optimization.

• A "flat organization" fosters agile methodologies, rapid iteration, and a focus on efficient execution to achieve business goals.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's focus on technology, AI, and efficiency, combined with a flat, "no fluff" culture, suggests a fast-paced, results-driven environment. The design team's role is framed not just as aesthetic creation but as a strategic function contributing to business success and user engagement through conversion-optimized visuals and efficient workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, positioned to contribute significantly to BJAK's brand narrative and marketing effectiveness. It involves not only individual contribution but also mentoring junior designers, indicating a step towards creative leadership and operational influence within the design function.

Reporting Structure: While not explicitly detailed, in a flat organization, senior roles often report directly to department heads or VPs. The Senior Graphic Designer will likely work closely with Marketing Managers, Creative Directors (if applicable), or Product Marketing Leads, fostering strong cross-functional collaboration.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns, social media engagement, website conversion rates, and overall brand perception. By creating "conversion-driven visuals" and optimizing assets based on "performance insights," the Senior Graphic Designer plays a crucial role in driving user acquisition, retention, and ultimately, business growth for BJAK.

Growth Opportunities:

• Creative Leadership: The explicit mention of "growth pathways into creative leadership" suggests opportunities to move into roles such as Lead Designer, Art Director, or Creative Manager, overseeing larger projects and teams.

• Skill Specialization: Opportunities to deepen expertise in areas like motion design, AI-driven creative tools, or performance-focused design through hands-on project work and potential training.

• Strategic Influence: As a senior member, the designer can influence brand strategy, design systems, and the adoption of new creative technologies and processes within the organization.

• Cross-functional Mastery: Gaining deeper understanding and experience in performance marketing, content strategy, and product marketing through close collaboration.

📝 Enhancement Note: The career path for a Senior Graphic Designer at BJAK is framed around both creative advancement and operational responsibility. The emphasis on "growth pathways" and "ownership of high-impact visuals" suggests a structured approach to talent development, aligning with the company's mission to build successful businesses.

🌐 Work Environment

Office Type: The role is described as "Remote-friendly" with a "focus on BJAK’s London expansion." This suggests a hybrid model is possible, or a fully remote setup with an expectation of occasional in-person collaboration, perhaps in a future London hub. The company values a "fast-moving team that values smart design, experimentation, and execution."

Office Location(s): While the role is remote-friendly and based in the UK, the "London expansion" indicates a strategic presence or future office location in London, England. This might mean potential co-working spaces or a dedicated office for team meetups.

Workspace Context:

• A "remote-friendly environment" implies a need for strong digital collaboration tools and self-management skills.

• The emphasis on "smart design, experimentation, and execution" suggests a dynamic workspace where innovation and efficiency are prioritized.

• Interaction opportunities will likely occur through digital collaboration platforms (e.g., Slack, video conferencing) and potentially in-person team events or workshops as the London presence grows.

Work Schedule: A standard 40-hour work week is indicated, but the fast-paced nature of marketing campaigns and startup environments often requires flexibility to meet critical deadlines. This means designers should be prepared for occasional periods of intense work followed by more standard pacing.

📝 Enhancement Note: The "remote-friendly" nature, coupled with a focus on "London expansion," suggests a modern, flexible work environment. The company culture prioritizes results and innovation, indicating that designers will have autonomy and the opportunity to influence creative direction while being expected to deliver efficiently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and cultural fit. Be prepared to highlight your most impactful design leadership examples and conversion-driven work.

• Technical/Creative Interview: A deeper dive into your portfolio, discussing your process, design rationale, and experience with specific tools (Adobe Suite, Figma, After Effects). Expect questions about how you approach creative briefs and iterate based on performance data.

• Skills Assessment/Challenge: Potentially a small design challenge or case study presented to evaluate your problem-solving skills, speed, and ability to translate a brief into compelling visuals, possibly with an AI component.

• Team/Cultural Fit Interview: Meeting with team members to assess collaboration style, communication skills, and alignment with BJAK's values of efficiency, innovation, and direct contribution.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 projects that best showcase your senior-level design leadership, conversion-driven work, and proficiency in motion graphics and AI tools.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process (including iterations and optimizations), and the measurable impact or results achieved.

• Highlight Operations Alignment: Emphasize how your designs supported marketing objectives, improved conversion rates, or enhanced brand consistency through efficient processes.

• Showcase Tool Proficiency: Include examples that demonstrate your mastery of Adobe Creative Suite, Figma, After Effects, and any AI tools you've utilized effectively.

• Be Ready to Discuss: Prepare to talk about your mentorship experience, your approach to staying updated with design trends (including AI), and your understanding of brand systems.

Challenge Preparation:

• Understand the Objective: If given a design challenge, focus on understanding the underlying business objective (e.g., increase click-through rate, improve brand recall).

• Prioritize Speed & Clarity: Demonstrate your ability to deliver a clear, well-reasoned solution within the given timeframe. Focus on a strong concept and execution over exhaustive detail.

• Articulate Your Rationale: Be prepared to explain your design choices, linking them back to the brief and any performance considerations.

• Embrace Iteration: For any feedback or questions, show willingness to adapt and iterate, demonstrating your collaborative spirit.

📝 Enhancement Note: The application process for a senior role like this will likely involve a rigorous portfolio review. Candidates should prepare to demonstrate not just creative skill but also strategic thinking, operational efficiency, and the ability to impact business results through design. The emphasis on AI and performance marketing suggests these areas will be key evaluation points.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop, Illustrator, and InDesign.

• Figma: Crucial for collaborative design, UI/UX elements, prototyping, and maintaining design systems.

• After Effects: Key for creating sophisticated motion graphics, animations, and short-form video content.

• Premiere Pro: Used for video editing, compositing, and producing final motion assets.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific social media analytics) to understand performance insights and inform design optimizations.

CRM & Automation:

Emerging Technologies:

• AI Tools: Experience or strong interest in utilizing AI tools for concept generation, image creation (e.g., Midjourney, DALL-E), or workflow automation (e.g., AI-powered editing tools).

📝 Enhancement Note: The stated tool requirements are standard for a senior motion and graphic designer. The inclusion of "AI tools" is a significant differentiator, indicating BJAK's forward-thinking approach and a desire for designers who can leverage emerging technologies to enhance efficiency and creativity in their operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Execution: BJAK emphasizes moving fast, not doing fluff, and focusing on execution. Designers are expected to be highly productive and deliver impactful work promptly.

• Smart Design & Experimentation: The team values intelligent creative solutions and is open to exploring new visual directions and leveraging AI tools. This encourages innovation within practical constraints.

• Ownership & Direct Contribution: Every team member is expected to own their output and contribute directly to the company's mission. This fosters accountability and a sense of shared purpose.

• Data-Informed Creativity: The need to adapt visuals based on performance insights highlights a value for data-driven decision-making in creative processes, bridging the gap between artistic vision and business objectives.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with content, video, and performance marketing teams, requiring strong communication and the ability to integrate design seamlessly into broader marketing strategies.

• Flat Organization Dynamics: Expect a collaborative, direct, and less hierarchical communication style, where ideas are shared freely and feedback is given constructively.

• Hands-On & Agile: The culture is hands-on, meaning everyone is expected to contribute directly. This fosters a team environment where problem-solving is a collective effort, and agility is key to navigating rapid development cycles.

📝 Enhancement Note: BJAK's culture appears to be a blend of startup agility, tech-industry focus on innovation (especially AI), and a strong emphasis on measurable results. For a designer, this means being both creatively driven and operationally minded, with a high degree of autonomy and responsibility.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-impact, conversion-driven visuals rapidly in a fast-paced environment while maintaining exceptional design quality and brand consistency.

• Integrating AI Effectively: Learning and implementing new AI tools into existing design workflows to enhance efficiency and creativity, requiring continuous learning and adaptation.

• Cross-functional Alignment: Ensuring design effectively supports diverse marketing objectives, requiring clear communication, understanding of performance metrics, and collaboration with non-design stakeholders.

• Maintaining Brand Identity: Evolving BJAK's visual identity as the company grows and integrates new technologies like AI, ensuring a cohesive and modern brand presence.

Learning & Development Opportunities:

• AI in Design: Opportunities to become proficient in cutting-edge AI tools for creative production and concept generation, positioning you at the forefront of design innovation.

• Performance Marketing Integration: Deepen your understanding of how design directly impacts marketing KPIs, conversion rates, and ROI, becoming a more strategic creative partner.

• Creative Leadership: Develop mentorship skills and gain experience in leading design initiatives, with clear pathways toward senior leadership roles within the organization.

• Industry Exposure: Work on projects for a leading insurtech platform and contribute to a company actively building superior applications with AI, offering exposure to a dynamic and evolving tech landscape.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of working in a tech-focused, AI-integrating company. The role offers significant potential for professional development in emerging areas of design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "How would you translate a creative brief for a new AI-powered insurance product into a compelling visual campaign for social media and digital ads?" (Focus on understanding the target audience, key value propositions, and conversion goals).

• "Describe a time you had to adapt your design based on performance data or marketing feedback. What was your process and what was the outcome?" (Highlight your iterative approach and data-informed decision-making).

• "How do you ensure brand consistency across multiple platforms and campaign touchpoints, especially in a fast-paced environment?" (Discuss your approach to brand guidelines, design systems, and quality control).

Company & Culture Questions:

• "What interests you most about BJAK's mission and our work in the insurtech and AI space?" (Show genuine interest in the company's industry and future direction).

• "Describe your experience working in flat organizations or fast-paced startup environments. How do you thrive in such settings?" (Emphasize your adaptability, proactivity, and ability to handle ambiguity).

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective, your role, the solution, and the measurable results or impact. Quantify success wherever possible (e.g., "increased click-through rate by X%," "improved engagement by Y%").

• Showcase Process: Walk through your creative process, highlighting how you interpreted briefs, iterated on concepts, and incorporated feedback or performance data. Use visual aids to demonstrate this.

• Highlight Key Skills: Ensure your presentation clearly demonstrates your proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any relevant AI tools.

• Connect to BJAK: Tailor your examples to align with BJAK's industry and the role's requirements, emphasizing how your skills can contribute to their specific goals in marketing campaigns and brand storytelling.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, operational efficiency, and an understanding of how design contributes to business objectives. Highlighting experience with AI tools and performance-driven design will be crucial.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating design leadership, conversion-driven visuals, motion design expertise, and any experience with AI tools. Showcase case studies that highlight your process and impact.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, highlighting achievements in graphic and motion design, campaign execution, and mentorship. Integrate keywords like "Marketing Operations," "Creative Operations," "conversion optimization," "brand strategy," and "AI tools."

• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work drives business results. Prepare to discuss your portfolio in detail and your approach to collaborating with marketing and product teams.

• Company Research: Thoroughly research BJAK's mission, its position in the insurtech and AI markets, and its company culture. Understand their brand aesthetic and identify opportunities where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.