Senior Graphic Designer - Creative Marketing Manager

📍 Job Overview

Job Title: Senior Graphic Designer - Creative Marketing Manager Company: Billingsley Company Location: Dallas, Texas, United States Job Type: Full-Time, Salaried Category: Marketing Operations / Creative Services Date Posted: September 16, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead the creative direction and visual identity enhancement for Billingsley Company and its extensive portfolio of over 30 sub-brands across multifamily, commercial, retail, and industrial sectors.
• Drive the conceptualization and design of compelling print and digital marketing collateral that effectively communicates brand messaging and highlights property features.
• Manage and maintain a comprehensive library of visual assets, ensuring brand consistency and adherence to established guidelines across all platforms.
• Collaborate closely with the marketing team to develop and implement innovative design solutions for property marketing, digital campaigns, and internal communications.
• Lead the design and execution of signage and wayfinding systems for properties, focusing on user experience and brand integration.

📝 Enhancement Note: While the title includes "Creative Marketing Manager," the primary responsibilities and required skills heavily lean towards a senior graphic design function with a strong emphasis on brand management and marketing collateral creation. The "Manager" aspect appears to be more about leading creative output within the marketing team rather than direct people management. This role requires a blend of artistic vision and strategic marketing application.

📈 Primary Responsibilities

• Brand Stewardship: Maintain and evolve the cohesive visual identity for Billingsley Company and its 30+ sub-brands across all marketing channels, ensuring brand consistency and impact.
• Design Execution: Conceptualize, design, and produce a wide range of marketing materials, including brochures, flyers, digital ads, social media graphics, email templates, signage, and property brochures, for both print and digital formats.
• Asset Management: Proactively develop, organize, and maintain a centralized library of visual assets, including logos, imagery, graphics, brand guidelines, and templates, facilitating efficient access and consistent application.
• Digital Content Creation: Design engaging and on-brand digital content for online marketing campaigns, paid social media advertisements, website updates, and email marketing initiatives, optimizing for user engagement and conversion.
• Print Production Oversight: Manage print production processes for various collateral, including coordinating with vendors, understanding hardware capabilities (printers, trimmers), and ensuring high-quality output.
• Property Marketing Support: Collaborate with the marketing and sales teams to create visually appealing and informative materials that effectively showcase the unique features and value propositions of residential, commercial, and industrial properties.
• Signage & Wayfinding Design: Design clear, functional, and aesthetically pleasing signage and wayfinding systems for apartment communities, retail spaces, and industrial sites to enhance resident and visitor experience.
• Photography Coordination & Editing: Partner with photographers to capture high-quality property imagery and expertly edit/retouch photos to align with brand aesthetics and marketing objectives.
• Cross-Functional Collaboration: Work closely with marketing, sales, development, and external agencies to understand project requirements, gather feedback, and deliver design solutions that meet business objectives.
• Trend Research: Stay abreast of current graphic design trends, branding best practices, and industry developments to inform creative strategies and maintain a modern visual approach.

📝 Enhancement Note: The role involves significant collaboration with internal teams and external vendors, implying a need for strong project management and communication skills beyond pure design execution. The responsibility for "hardware, printers, print production, trimming machines" suggests a hands-on approach, possibly involving some in-house production or close management of small-scale print jobs.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or a closely related field.

Experience:

• A minimum of 5 years of professional experience in graphic design, with a proven track record of creating effective marketing collateral and managing brand visual identity.
• Experience in the real estate, property management, or a related industry is considered a strong asset but not a mandatory requirement.
• Demonstrated ability to manage multiple design projects simultaneously, from initial concept through to final delivery, within established timelines and budgets.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating high-quality print and digital assets.
• Brand Development & Management: Proven ability to conceptualize, design, and maintain consistent visual identities and branding guidelines for multiple brands.
• Digital Design Expertise: Strong skills in designing for digital platforms, including web graphics, social media content, email templates, and digital advertising.
• Print Design & Production: Solid understanding of print design principles, file preparation for print, and familiarity with print production processes and requirements.
• Portfolio Excellence: A robust and diverse portfolio showcasing a strong range of design work, with a clear emphasis on branding, marketing campaigns, and collateral design.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, present design concepts, and incorporate feedback professionally.
• Problem-Solving: A proactive and analytical approach to identifying and resolving design challenges, ensuring functional and aesthetically pleasing solutions.
• Attention to Detail: Meticulous attention to detail in all design work, from typography and layout to color accuracy and brand consistency.

Preferred Skills:

• Canva Proficiency: Familiarity and skill in using Canva for quick design tasks or template creation.
• Microsoft Office Suite: Proficiency in Microsoft Office, particularly PowerPoint for presentations and potentially Excel for basic data visualization in marketing reports.
• Photography & Retouching: Experience in coordinating photo shoots and advanced image editing/retouching skills in Photoshop.
• Video Editing Basics: Basic understanding or experience with video editing software for marketing content creation.
• Web Design Principles: Familiarity with web design principles and user experience (UX) concepts.
• Signage & Wayfinding Design: Specific experience in designing effective signage and wayfinding systems.

📝 Enhancement Note: The requirement for Canva and Microsoft Office suggests a need for versatility in design tools, accommodating both professional-grade software and more accessible platforms for broader marketing team use. The emphasis on a "strong portfolio" indicates it will be a critical evaluation tool during the hiring process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: Include examples of brand development projects, demonstrating the ability to create cohesive visual systems for multiple brands, including logos, color palettes, typography, and brand guidelines.
• Marketing Collateral Examples: Present a diverse range of marketing materials produced for various campaigns, showcasing proficiency in both print (brochures, flyers, signage) and digital (social media graphics, email templates, web banners) formats.
• Problem/Solution Case Studies: Feature at least one project that highlights a specific design challenge faced and the creative, effective solution developed, emphasizing the impact or outcome of the design.
• Print Production Awareness: If possible, include examples of print projects where attention to print specifications, color accuracy, and final output quality was critical.
• Digital Campaign Integration: Showcase digital assets designed for specific marketing campaigns, illustrating an understanding of how design contributes to overall campaign objectives (e.g., engagement, lead generation).

Process Documentation:

• While not explicitly requested as formal documentation to submit, the ability to articulate the design process—from brief interpretation and concept development to execution, feedback incorporation, and final delivery—will be crucial during interviews and portfolio reviews. Candidates should be prepared to discuss their workflow and how they manage projects efficiently.

📝 Enhancement Note: The emphasis on a diverse portfolio covering branding, print, digital, and problem-solving indicates that candidates should curate their best work that directly aligns with the responsibilities outlined. Demonstrating an understanding of the end-to-end design process is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Senior Graphic Designer with 5-10 years of experience in a major metropolitan area like Dallas, TX, the estimated salary range for this position is likely between $75,000 and $105,000 annually. This estimate accounts for the responsibilities, the "Creative Marketing Manager" aspect suggesting a higher level of strategic contribution, and the cost of living in Dallas.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Paid time off (PTO), including vacation days, sick leave, and holidays.
• Potential for 401(k) retirement savings plan with company match.
• Opportunities for professional development and continuing education in design and marketing.
• Exposure to a dynamic real estate portfolio offering diverse design challenges.
• Collaborative work environment with a focus on creativity and innovation.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. While the role is primarily on-site, flexibility may be offered based on project needs and team management.

📝 Enhancement Note: The salary range is an estimate; actual compensation may vary based on the candidate's specific experience, qualifications, and negotiation. The inclusion of "Creative Marketing Manager" in the title suggests the upper end of the typical Senior Graphic Designer range.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Development & Management (Multifamily, Commercial, Retail, Industrial). Company Size: Billingsley Company is a well-established real estate developer with a significant portfolio. While the exact employee count isn't provided, managing over 30 sub-brands suggests a substantial operation, likely in the range of 100-500 employees, possibly larger when considering all managed properties. Founded: Billingsley Company was founded in 1962, indicating a long history and deep experience in the real estate market, suggesting a culture that values stability, expertise, and long-term vision.

Team Structure:

• The Senior Graphic Designer will be part of the marketing team, reporting to a Marketing Director or similar leadership role.
• This role will collaborate closely with other marketing specialists (e.g., content creators, digital marketers, leasing agents) and potentially with development, sales, and property management teams.
• The structure likely involves project-based collaboration rather than rigid departmental silos, given the need to support numerous sub-brands.

Methodology:

• The company's approach to marketing and design is likely focused on creating strong visual narratives that highlight the quality and unique selling propositions of their diverse real estate assets.
• Expect a data-informed approach where design effectiveness is measured by its contribution to marketing campaign performance, property leasing, and brand perception.
• Process optimization and efficiency are implied by the need to manage 30+ brands, requiring streamlined creative workflows and asset management.

Company Website: billingsleyco.com

📝 Enhancement Note: The company's long history (since 1962) suggests a culture that blends established practices with a need to stay current in marketing and design. The extensive portfolio implies a dynamic environment with a constant stream of new projects and brand refreshes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a mid-to-late career stage for a graphic designer. It signifies a level of expertise, autonomy, and the ability to mentor or guide less experienced designers or marketing team members on visual matters. Reporting Structure: The Senior Graphic Designer will report to a marketing leader, likely a Marketing Director or VP of Marketing. They will work as a key individual contributor within the marketing department, collaborating across various business units. Operations Impact: This role has a direct impact on the company's brand perception, marketing effectiveness, and the perceived quality of its extensive real estate portfolio. Strong visual communication is critical for attracting tenants, buyers, and investors, directly influencing revenue generation and market positioning.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director or Art Director role, overseeing broader creative strategies and managing a design team as the company's needs evolve.
• Specialization: Opportunity to deepen expertise in specific areas like brand strategy, digital marketing design, or experiential design for properties.
• Industry Expertise: Develop specialized knowledge in real estate marketing design, becoming a subject matter expert within the company and the industry.
• Project Management: Enhance project management skills by leading design aspects of larger marketing initiatives and coordinating external creative resources.

📝 Enhancement Note: The "Creative Marketing Manager" title suggests that beyond design execution, there's an expectation for strategic input into marketing campaigns from a visual perspective, offering a pathway towards broader marketing management responsibilities.

🌐 Work Environment

Office Type: The role is based on-site in Dallas, TX. Expect a professional office environment typical of a real estate development company, likely featuring modern workspaces designed to foster collaboration and productivity. Office Location(s): Dallas, Texas. Specific office details would need to be confirmed, but it's likely situated in a professional business district.

Workspace Context:

• Collaborative Atmosphere: The marketing team environment will likely encourage open communication, brainstorming, and teamwork to support the diverse brand portfolio.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), potentially in-house print production equipment, and digital asset management systems.
• Team Interaction: Regular interaction with marketing colleagues, project stakeholders from development and sales, and external vendors, providing ample opportunities for cross-functional engagement.

Work Schedule:

• The typical work schedule will be Monday through Friday, aligning with standard business hours. Some flexibility may be expected for project deadlines or urgent marketing needs, but the role is primarily on-site.

📝 Enhancement Note: Being on-site in Dallas means candidates can expect a competitive urban professional environment. The collaborative nature of supporting multiple brands suggests a dynamic workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Skills Assessment: A key stage will involve a thorough review of the candidate's portfolio, often presented by the candidate themselves. This may include a design challenge or exercise to evaluate practical skills and problem-solving abilities in real-time.
• Team/Hiring Manager Interview: Interviews with the hiring manager and potentially key marketing team members to discuss experience, design philosophy, approach to collaboration, and understanding of brand strategy.
• Final Interview: Potentially a conversation with senior leadership to discuss strategic vision and overall fit within the company.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the skills and experience required for this role (branding, print, digital, property marketing).
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the outcome or impact of your work. Focus on how your design addressed a business need.
• Highlight Brand Consistency: Showcase your ability to manage and maintain visual consistency across multiple brands or within a single brand's ecosystem.
• Demonstrate Versatility: Include examples of both print and digital design work, and if applicable, signage or photography editing.
• Prepare for Technical Questions: Be ready to discuss your software proficiency, willingness to learn new tools, and understanding of print production basics.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• Be prepared for a design exercise that might involve creating a marketing graphic, a social media post, or refining existing collateral based on a brief. Focus on demonstrating your understanding of brand guidelines, creative problem-solving, and efficient execution.

📝 Enhancement Note: The portfolio review is paramount. Candidates should tailor their presentation to directly address the responsibilities and requirements outlined in the job description, emphasizing their ability to manage a diverse brand portfolio effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential).
• Canva: For broader marketing team use and quick design tasks.
• Microsoft Office Suite: PowerPoint (for presentations), Word, Excel.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics like engagement rates, click-through rates, and conversion rates for digital campaigns is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) for understanding website traffic and user behavior could be a plus.

CRM & Automation:

• Experience with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Pardot, Mailchimp) is advantageous, as design assets are often integrated into campaigns managed through these systems.

📝 Enhancement Note: Mastery of Adobe Creative Suite is a non-negotiable requirement. Proficiency in Canva and Microsoft Office indicates the need for versatility and integration within a broader marketing workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and innovative designs that capture attention and effectively communicate brand messages.
• Brand Integrity: A commitment to maintaining high standards of visual consistency and brand adherence across all touchpoints.
• Collaboration & Teamwork: A willingness to work closely with marketing colleagues, stakeholders, and external partners, contributing to a positive and productive team environment.
• Quality & Detail: A meticulous approach to design execution, ensuring accuracy, polish, and adherence to best practices.
• Adaptability & Learning: An openness to new trends, technologies, and feedback, with a continuous desire to improve skills and adapt to evolving project needs.

Collaboration Style:

• Cross-functional Integration: Actively engage with marketing, sales, and development teams to understand project objectives and deliver design solutions that align with business goals.
• Feedback Incorporation: Proactively seek and incorporate feedback from stakeholders, demonstrating a constructive and solutions-oriented approach to design revisions.
• Knowledge Sharing: Share design insights, industry trends, and best practices with the marketing team to elevate overall creative output.

📝 Enhancement Note: The company's long history and diverse portfolio suggest a culture that values both established quality and forward-thinking creativity. The emphasis on collaboration is key given the need to support numerous brands.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: The primary challenge will be maintaining distinct yet cohesive visual identities for over 30 sub-brands, requiring strong organizational skills and brand differentiation.
• Balancing Creativity with Brand Standards: Ensuring innovative designs remain within established brand guidelines and effectively serve marketing objectives.
• Fast-Paced Environment: Juggling numerous projects with varying deadlines and priorities within the dynamic real estate sector.
• Adapting to Evolving Trends: Staying current with design trends and technologies while adhering to the established visual language of diverse properties.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in specific design software or explore new creative tools and methodologies.
• Real Estate Marketing Specialization: Gaining in-depth knowledge of marketing strategies and design best practices within the real estate industry.
• Brand Strategy Contribution: Playing a key role in shaping and evolving the visual identity of a large and diverse company portfolio.
• Cross-functional Project Exposure: Working on projects that involve various aspects of real estate development and marketing, broadening understanding of the business.

📝 Enhancement Note: Success in this role will require strong organizational skills and the ability to adapt quickly to different brand needs and project scopes, presenting both challenges and significant growth opportunities.

💡 Interview Preparation

Strategy Questions:

• Brand Management: "How would you approach maintaining visual consistency across 30+ distinct sub-brands while ensuring each has a unique identity?" (Focus on brand guidelines, asset libraries, and systematic approaches.)
• Design Process: "Walk me through your typical design process for a new marketing collateral piece, from brief to final delivery." (Emphasize research, concept development, feedback integration, and problem-solving.)
• Collaboration: "Describe a time you had to collaborate with a challenging stakeholder or team member on a design project. How did you ensure a positive outcome?" (Highlight communication, negotiation, and focus on shared goals.)
• Trend Integration: "How do you stay current with design trends, and how do you decide which trends are appropriate to incorporate into a brand's visual identity?" (Showcase awareness and judgment.)

Company & Culture Questions:

• "What attracts you to Billingsley Company and our work in the real estate industry?" (Research the company's portfolio and values.)
• "How do you see your design style contributing to the visual identity of our diverse properties?" (Connect your portfolio to their needs.)
• "Describe your ideal team environment and how you contribute to it." (Focus on collaboration and positive team dynamics.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (branding, print, digital) or by case study.
• Narrative: For each project, clearly articulate the objective, your role, the process, challenges, solutions, and results. Quantify impact where possible (e.g., "increased engagement by X%").
• Visuals: Ensure your portfolio is visually clean, professional, and easy to navigate. Use high-quality mockups.
• Engagement: Be prepared to answer questions about your design choices and defend your creative decisions. Engage the interviewer by asking thoughtful questions about their priorities and challenges.

📝 Enhancement Note: Prepare to discuss your portfolio in detail, framing your work as solutions to specific business problems within the context of real estate marketing. Demonstrate an understanding of how design impacts lead generation, brand perception, and overall business objectives.

📌 Application Steps

To apply for this Senior Graphic Designer - Creative Marketing Manager position:

• Submit your resume and a link to your online portfolio through the provided application portal.
• Portfolio Customization: Ensure your portfolio prominently features examples of branding, print collateral, digital marketing assets, and ideally, any work related to property marketing or signage. Tailor your selection to highlight your ability to manage multiple brands.
• Resume Optimization: Clearly articulate your 5+ years of experience, proficiency in Adobe Creative Suite, and any relevant industry experience. Use keywords from the job description and quantify your achievements with metrics where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on the narrative and impact of each project. Prepare to discuss your design process, collaboration style, and how you handle feedback and challenges.
• Company Research: Familiarize yourself with Billingsley Company's history, portfolio of properties, and overall brand aesthetic. Understand their market position and target audiences to better align your responses with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions to provide a comprehensive overview. All details should be verified directly with Billingsley Company during the application and interview process.