Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Roblox
Location: San Mateo, CA, United States
Job Type: Full-Time
Category: Product Design / UX/UI Design
Date Posted: October 10, 2025
Experience Level: 10+ Years
Remote Status: Hybrid

🚀 Role Summary

• Design and build end-to-end social sharing products for Roblox's core player application, focusing on immersive experience sharing.
• Define UX strategy, product patterns, and contribute to the product roadmap for social features within the Roblox platform.
• Drive innovation in zero-to-one social sharing features and collaborate with a team of designers to build an industry-leading metaverse platform.
• Leverage user research, data analytics, and user feedback to identify pain points and implement data-driven improvements for social features.
• Provide mentorship and guidance to junior designers, fostering a collaborative and innovative design culture within the Social team.

📝 Enhancement Note: This role is specifically focused on the "Social" aspect of Roblox's platform, indicating a strong emphasis on user interaction, community building, and enhancing the social graph within their immersive experiences. The "Senior" title and 8+ years of required experience suggest a leadership component, including mentorship and strategic input.

📈 Primary Responsibilities

• Define and execute the UX design strategy and contribute to the product roadmap for core social surfaces on Roblox, ensuring alignment with business objectives.
• Conduct in-depth user research to understand user needs, behaviors, and motivations, translating these insights into compelling design decisions for social experiences.
• Innovate on zero-to-one social sharing features, bringing a fresh perspective and deep industry knowledge to develop novel functionalities.
• Create visually compelling and intuitive user interfaces across various devices and surfaces, catering to a global audience with diverse cultural backgrounds.
• Collaborate closely with the Foundation Design Systems team to co-develop new patterns and UI components, ensuring consistency, scalability, and a cohesive user experience.
• Strategize and design social features that cater to a broad spectrum of users, including younger players, teens, adults, brands, creators, and studios.
• Design features that actively engage users, foster deep online friendships, and strengthen community connections within the Roblox ecosystem.
• Optimize user flows, connection opportunities, and the social graph to enhance and deepen community engagement on the Roblox platform.
• Utilize analytics and user feedback to identify friction points, measure the impact of design changes, and drive iterative improvements for social features.
• Mentor and guide junior designers, fostering a collaborative environment that encourages innovation, skill development, and high-quality design output.
• Partner effectively with cross-functional teams, including product management, research, data science, and engineering, to align design decisions and ensure successful product launches.
• Provide high-quality design specifications and partner closely with engineering during implementation to deliver exceptional, high-craft user experiences.
• Present design journeys, strategies, and outcomes effectively at the team level, articulating design rationale and impact to stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and leadership. The emphasis on understanding diverse user groups (younger players, teens, adults, brands, creators) and fostering "deep online friendships" indicates a sophisticated approach to social design within a user-generated content (UGC) platform.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or equivalent in Product Design, User Experience Design, Fine Arts, Graphic Design, or a closely related field.

Experience:

• Proven experience (8+ years) in UX/UI design, with a demonstrated track record of delivering innovative consumer social experiences.
• Experience in systems thinking, advocating for comprehensive and connected user experiences across a platform.
• Experience working within or closely with design systems teams to develop and maintain UI components and patterns.

Required Skills:

• User-Centered Design: Deep understanding and application of user-centered design principles and best practices to advocate for and create user-centric solutions.
• Visual & UI Design: Exceptional visual design skills with the ability to create compelling, intuitive, and high-craft user interfaces across multiple platforms and devices.
• Product Design Strategy: Ability to define UX design strategy, contribute to product roadmaps, and influence product direction for social features.
• Collaboration & Cross-Functional Leadership: Proven ability to collaborate effectively with cross-functional teams (Product, Research, Data Science, Engineering) and influence design decisions.
• Figma & Creative Suite Proficiency: Expert proficiency in design tools such as Figma, Adobe Creative Suite, or similar industry-standard software.
• Portfolio: A strong portfolio showcasing exceptional visual design skills, user-centered design thinking, and a history of delivering successful consumer social experiences.

Preferred Skills:

• Gaming Industry Expertise: Deep understanding and passion for the gaming industry, particularly user-generated content platforms like Roblox.
• 3D & Avatar Design: Familiarity with communication design patterns related to e-commerce, 3D Avatars, and gaming experiences.
• Mentorship & Team Leadership: Experience providing mentorship and guidance to junior designers, fostering a positive and productive design culture.
• Problem Solving & Project Management: Proactive problem-solving abilities and project management skills to lead design initiatives effectively.
• Data-Driven Design: Experience leveraging analytics and user feedback to inform design decisions and drive iterative improvements.
• Blender/Maya Proficiency: Familiarity with 3D modeling software such as Blender or Maya, relevant for immersive experience design.

📝 Enhancement Note: The requirement for 8+ years of experience and the mention of mentorship clearly positions this as a senior-level individual contributor role with leadership expectations. Proficiency in Figma is critical, and familiarity with 3D tools like Blender or Maya is a strong plus given Roblox's immersive 3D environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 comprehensive case studies demonstrating your end-to-end design process for consumer social experiences. Each case study should clearly articulate the problem, your role, the design process, key decisions, and measurable outcomes.
• User-Centered Problem Solving: Highlight examples where you've identified user needs and translated them into innovative and effective design solutions for social features.
• Visual Design & Craft: Present visually compelling interfaces that demonstrate a high level of craft, attention to detail, and a strong aesthetic sensibility relevant to a global, diverse audience.
• Systems Thinking: Include examples that illustrate your ability to think critically about interconnected systems and how different features or components work together to create a cohesive user experience.
• Impact & Metrics: Clearly demonstrate the impact of your designs, ideally supported by data or analytics related to user engagement, retention, or other relevant social metrics.

Process Documentation:

• Workflow Design: Demonstrate experience in mapping out complex user flows, especially those involving social interactions, content sharing, and community building.
• Pattern Development: Showcase your contribution to or creation of reusable design patterns and UI components, particularly in collaboration with design systems teams.
• Iterative Improvement: Provide examples of how you've used user feedback, analytics, and A/B testing to iterate on and improve existing features or user journeys.
• Cross-Functional Collaboration Documentation: Briefly describe how you've documented and communicated design decisions to engineering, product, and research teams.

📝 Enhancement Note: For a Senior Product Designer role, especially at a company like Roblox, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, a robust process, and a clear understanding of how design impacts user engagement and business goals within a social and immersive context.

💵 Compensation & Benefits

Salary Range: $250,710 - $298,590 USD Annually

Benefits:

• Equity Compensation: Eligibility for stock options or restricted stock units, aligning your success with the company's growth.
• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.
• Retirement Savings Plan: A 401(k) plan with potential company matching to help with long-term financial planning.
• Paid Time Off: Generous vacation, sick leave, and paid holidays to encourage work-life balance.
• Professional Development: Opportunities and budget for attending conferences, workshops, and acquiring new skills relevant to design and the gaming industry.
• Wellness Programs: Access to resources and programs focused on physical and mental health.
• Employee Assistance Program (EAP): Confidential support services for personal and professional challenges.

Working Hours:

• Standard full-time work hours, estimated at 40 hours per week.
• Hybrid work arrangement with a requirement to be in the San Mateo office Tuesday, Wednesday, and Thursday.

📝 Enhancement Note: The provided salary range is competitive for a Senior Product Designer in the San Mateo, CA area, reflecting the experience level and the high-demand nature of the role within the tech and gaming industries. The inclusion of equity compensation is a significant component of total compensation at growth-stage tech companies like Roblox.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Technology / Gaming Platform
Company Size: Large (1,000 - 10,000+ employees)
Founded: 2004

Team Structure:

• Social Team: This role is part of the Social team, focused on enhancing the core social experiences within Roblox.
• Cross-Functional Collaboration: Designers work closely with Product Managers, Researchers, Data Scientists, and Engineers in a highly collaborative environment.
• Reporting: The Senior Product Designer will likely report to a Design Lead or Director overseeing the Social or Player Experience domain.

Methodology:

• User-Centric Design: A strong emphasis on understanding and designing for user needs, behaviors, and motivations.
• Data-Informed Decisions: Utilizing analytics and user feedback to guide design choices and measure impact.
• Iterative Development: Employing agile methodologies to continuously improve features and user experiences.
• Design Systems Approach: Leveraging and contributing to a robust design system for consistency and scalability.
• Immersive & 3D Focus: Designing within a 3D metaverse environment, requiring an understanding of spatial design and interaction principles.

Company Website: https://www.roblox.com/

📝 Enhancement Note: Roblox's culture is deeply rooted in its user-generated content model and its mission to connect people globally. The company culture likely emphasizes innovation, creativity, collaboration, and a passion for gaming and immersive experiences. The "Social" team's focus suggests a commitment to building meaningful connections within their platform.

📈 Career & Growth Analysis

Operations Career Level: Principal Individual Contributor / Design Leader
Reporting Structure: While an individual contributor role, a Senior Product Designer at Roblox is expected to influence direction, mentor others, and provide strategic design leadership within their domain. They will report to a manager but will operate with significant autonomy.
Operations Impact: This role has a direct and significant impact on user engagement, retention, and the overall social health of the Roblox platform. By improving social sharing and connection features, the designer contributes to the core value proposition of Roblox as a place to connect and play together.

Growth Opportunities:

• Technical Specialization: Deepen expertise in designing for 3D immersive environments, social dynamics, or specific platform features.
• Leadership Development: Transition into a formal leadership role (e.g., Design Manager) or become a recognized Design Principal/Fellow within the organization.
• Cross-Team Mobility: Opportunity to move to other product areas within Roblox, leveraging acquired platform knowledge and design expertise.
• Industry Influence: Contribute to the broader design community through speaking engagements or thought leadership, given Roblox's prominent position in the metaverse.
• Skill Expansion: Develop expertise in areas like community management strategy, creator tools integration, or advanced 3D interaction design.

📝 Enhancement Note: The "Senior" title and the emphasis on mentorship and strategic input suggest that this role is a stepping stone toward more significant leadership responsibilities or deep technical specialization within Roblox's design organization. The company's growth trajectory offers ample opportunities for career advancement.

🌐 Work Environment

Office Type: Modern, collaborative office space designed to foster innovation and teamwork.
Office Location(s): San Mateo, CA. The role requires on-site presence on Tuesdays, Wednesdays, and Thursdays, with optional presence on Mondays and Fridays.

Workspace Context:

• Collaborative Hub: The office environment is likely set up with spaces for team meetings, brainstorming sessions, and informal collaboration, facilitating interaction with design, product, and engineering teams.
• Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite), potentially 3D modeling tools, and robust internal tools for collaboration and project management.
• Team Interaction: Regular opportunities for 1:1s with mentors/managers, team stand-ups, design critiques, and cross-functional project meetings.

Work Schedule:

• A hybrid schedule balancing in-office collaboration with remote flexibility.
• Core office days are Tuesday, Wednesday, and Thursday, allowing for focused team interaction and strategic alignment.

📝 Enhancement Note: The hybrid work model with specific in-office days indicates a company that values both focused individual work and in-person collaboration for critical team activities. This structure is common in tech companies aiming to balance flexibility with team cohesion and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio to assess basic qualifications and alignment with the role.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and fit for the Social team.
• Design Portfolio Review: A dedicated session where you present your portfolio, walking through 2-3 key case studies and explaining your process, decisions, and impact. Expect detailed questions on your approach.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other Designers to assess your collaboration skills, technical understanding, and ability to integrate into the team.
• Final Round/Executive Interview: Potentially a discussion with a Design Director or VP of Design to evaluate strategic thinking and overall leadership potential.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your unique contribution, the iterative process, and the tangible results.
• Process Over Polish: While aesthetics matter, focus on demonstrating your thought process, problem-solving skills, and how you arrived at your solutions. Explain why you made certain decisions.
• Quantify Impact: Whenever possible, use data, metrics, and user feedback to validate the success of your designs. If direct metrics aren't available, frame the potential impact clearly.
• Tailor to Roblox: Highlight projects that demonstrate experience with social features, community building, global audiences, or immersive/3D environments. Show you understand Roblox's unique platform.
• Be Prepared for Technical Questions: Anticipate questions about your tool proficiency, design systems, and how you collaborate with engineering.

Challenge Preparation:

• Design Exercise: You may be given a small design challenge or prompt to solve during the interview process. Be prepared to think aloud, articulate your assumptions, and sketch out ideas.
• Scenario-Based Questions: Expect questions about how you would handle specific design challenges, stakeholder disagreements, or prioritization conflicts.

📝 Enhancement Note: The interview process for a Senior role at a company like Roblox will be rigorous. A strong portfolio that tells a story and demonstrates impact is crucial. Be ready to articulate your design philosophy and how you approach complex social design problems within a large-scale platform.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Expect advanced usage, including component libraries and interactive prototyping.
• Adobe Creative Suite: Photoshop for image editing, Illustrator for vector graphics, and potentially After Effects for motion design or UI animations.
• Blender/Maya (Preferred): Familiarity with 3D modeling and animation software is highly beneficial given Roblox's 3D nature, especially for understanding how design assets translate into immersive experiences.

Analytics & Reporting:

• Internal Analytics Platforms: Roblox likely uses proprietary tools or integrates with common platforms (e.g., Amplitude, Mixpanel) for tracking user behavior, engagement, and feature adoption.
• Data Visualization Tools: Experience with tools that help interpret and present data insights, such as Tableau or Looker, would be advantageous.

CRM & Automation:

• While not directly a CRM role, understanding how user data is managed and how design impacts user journeys within a platform ecosystem is key. Knowledge of how design decisions influence user segmentation or platform engagement strategies is valuable.
• Design Systems Tools: Familiarity with tools or processes for managing and scaling design systems (e.g., Storybook, Zeplin, or Figma's own collaboration features).

📝 Enhancement Note: Proficiency in Figma is non-negotiable. While this is a design role, an understanding of the 3D environment and how design translates into that space (hence the preference for Blender/Maya) is a significant differentiator. Familiarity with data analytics tools is also important for demonstrating the impact of design work.

👥 Team Culture & Values

Operations Values:

• Player First: A core value at Roblox, meaning designs should prioritize the experience and well-being of players, especially younger ones.
• Empathy & Inclusion: Designing for a global, diverse audience requires deep empathy and a commitment to creating inclusive experiences.
• Creativity & Innovation: Encouraging bold ideas and pushing the boundaries of what's possible in immersive social experiences.
• Collaboration & Teamwork: A strong emphasis on working together across disciplines to achieve common goals.
• Data-Driven & Iterative: Using data and feedback to inform decisions and continuously improve.
• Craftsmanship & Quality: A commitment to delivering high-quality, polished, and engaging user experiences.

Collaboration Style:

• Open Communication: Encouraging direct and honest feedback through design critiques, team meetings, and informal discussions.
• Cross-Functional Partnership: Seamless integration with Product, Engineering, and Research to ensure alignment and shared ownership.
• Mentorship & Support: A culture where senior members actively support and mentor junior colleagues, fostering collective growth.
• Experimentation: Willingness to explore new ideas and iterate based on learnings, fostering a culture of continuous improvement.

📝 Enhancement Note: Roblox's values are deeply tied to its mission and user base. Understanding and aligning with these values, particularly "Player First" and "Empathy & Inclusion," will be crucial for success and cultural fit within the Social Design team.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for a Diverse Global Audience: Balancing the needs and preferences of a vast, multi-generational, and culturally diverse player base.
• Scaling Social Features: Ensuring social features remain robust, engaging, and performant as the Roblox platform continues to grow exponentially.
• Safety & Civility: Designing within a complex ecosystem that requires a strong focus on user safety, content moderation, and promoting civil interactions.
• Innovation in a Competitive Landscape: Continuously innovating to keep Roblox at the forefront of social and metaverse experiences amidst rapid industry changes.
• Balancing User Needs with Business Goals: Effectively integrating player desires with Roblox's business objectives and platform strategy.

Learning & Development Opportunities:

• Metaverse Design Expertise: Become a leading expert in designing for immersive, 3D, user-generated content platforms.
• Social Dynamics & Community Building: Deepen understanding of how to foster meaningful online connections and build thriving communities.
• Leadership & Mentorship: Develop leadership skills through mentoring junior designers and contributing to strategic design initiatives.
• Industry Conferences & Workshops: Opportunities to attend leading design and gaming industry events for continuous learning and networking.
• Cross-Disciplinary Learning: Gain exposure to cutting-edge work in AI, 3D graphics, and platform scalability from other teams at Roblox.

📝 Enhancement Note: The challenges presented are inherent to operating at Roblox's scale and in the rapidly evolving metaverse space. They also represent significant growth opportunities for a designer looking to tackle complex, impactful problems.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for Roblox that encourages players to share their creations outside the platform?" Be ready to discuss user research, ideation, prototyping, and metrics.
• "Describe a time you had to balance conflicting user needs or business requirements. How did you resolve it?" Focus on your decision-making process and compromise skills.
• "How do you ensure your designs are inclusive and cater to a global audience, especially younger users?" Discuss your understanding of diverse user needs and ethical design considerations.

Company & Culture Questions:

• "What excites you about Roblox and its mission?" Research Roblox's vision, values, and recent developments.
• "How do you see the future of social interaction in immersive platforms?" Demonstrate your forward-thinking perspective and understanding of the metaverse.
• "Describe your experience mentoring junior designers. What's your approach?" Highlight your leadership style and commitment to team growth.

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your role, your process, and crucially, the measurable results or learnings.
• Show, Don't Just Tell: Use visuals effectively to showcase your design solutions, but be prepared to talk through the "why" behind each element.
• Be Conversational: Treat it as a collaborative discussion rather than a one-way presentation. Be open to questions and engage with the interviewers.
• Highlight Collaboration: Explain how you worked with other team members (PMs, Engineers, Researchers) and how you incorporated their feedback.
• Address the "Roblox Fit": Connect your experience and skills directly to the requirements of this specific role and Roblox's platform.

📝 Enhancement Note: Prepare to discuss your experience with social features, user-generated content platforms, and designing for a global, younger audience. Your portfolio presentation should clearly demonstrate your strategic thinking, problem-solving skills, and ability to drive impact.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Roblox Careers portal.
• Portfolio Customization: Ensure your portfolio prominently features 2-3 case studies that align with the responsibilities of this role, particularly focusing on social features, user engagement, and innovative consumer experiences.
• Resume Optimization: Tailor your resume to highlight your 8+ years of relevant UX/UI design experience, specific accomplishments in social product design, and any experience with 3D environments or gaming. Use keywords from the job description.
• Interview Practice: Prepare to articulate your design process, strategic thinking, and how you would approach designing for Roblox's social platform. Practice presenting your portfolio.
• Company Research: Thoroughly research Roblox, its mission, values, recent news, and the social dynamics of its platform. Understand their "Player First" approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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