Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: The Kraft Heinz Company

Location: Freshwater, New South Wales, Australia

Job Type: Full-Time, Temporary Contract

Category: Marketing & Creative Operations

Date Posted: 2026-05-08T00:00:00

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Drive the creation of high-impact, on-brand creative assets across a diverse range of marketing channels, including point-of-sale, digital, social media, and FMCG packaging.

• Manage the full project lifecycle from initial brief and concept ideation through to final delivery, ensuring strategic alignment and creative excellence.

• Develop animated and motion graphics assets to enhance digital and social campaign effectiveness, leveraging a strong understanding of visual storytelling.

• Provide direct creative leadership and mentorship to junior designers, fostering a collaborative environment that elevates overall team output and quality.

• Collaborate closely with cross-functional teams, including Marketing, Sales, and Legal, to ensure creative solutions meet business objectives and brand standards.

📝 Enhancement Note: This role is explicitly a fixed-term contract position, which is a crucial detail for candidates to consider regarding job security and career trajectory. The hybrid work arrangement offers flexibility, with a clear expectation of 3 days per week in the Freshwater office. The emphasis on "Marketing management career" in the original description suggests a potential for growth into broader marketing strategy roles, though the primary focus remains graphic design execution and leadership.

📈 Primary Responsibilities

• Deliver high-quality, polished, and consistently on-brand creative assets across multiple formats, including POS displays, digital advertisements, social media content, FMCG packaging, and web interfaces.

• Lead and manage creative projects from initial briefing and concept development through to final execution and delivery, ensuring all deliverables meet strategic objectives.

• Create engaging motion and animated assets to support and elevate digital and social media campaigns, enhancing audience engagement.

• Apply a deep understanding of print, digital, and packaging production processes to ensure all creative work is technically sound and optimized for its intended channel.

• Effectively manage project workflows and prioritize tasks using Monday.com, balancing multiple projects, stakeholder requirements, and strict deadlines.

• Thrive in a fast-paced, dynamic environment, demonstrating agility in adapting to changing priorities while maintaining a high standard of creative output and quality.

• Provide day-to-day guidance, oversight, and constructive feedback to the junior designer to support their professional development and ensure consistent output quality.

• Elevate the creative work of the broader team through constructive feedback, collaborative ideation, and demonstrated creative leadership.

• Collaborate cross-functionally with Marketing, Sales, Legal, and other key stakeholders to deliver creative solutions that are strategically aligned and highly effective.

• Maintain, organize, and manage brand assets efficiently within the Digital Asset Management (DAM) system, ensuring accessibility and brand consistency.

• Bring a strong understanding of channel context, including the nuances of retail environments and out-of-home placement strategies, to inform creative decisions.

• Confidently navigate feedback rounds and evolving briefs, applying creative judgment and clarity to ambiguous or fast-moving situations.

📝 Enhancement Note: The responsibility for managing workflows via Monday.com is a specific operational requirement that candidates should be prepared to discuss. The emphasis on "leading projects end-to-end" and "creative leadership" for junior designers points to a role requiring strong project management and mentorship skills, beyond just design execution. The mention of "FMCG packaging" indicates a need for understanding specific industry production requirements and consumer goods design principles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent professional experience will also be considered.

Experience: Minimum of 3+ years of progressive experience in a senior graphic design role, with a proven track record of delivering high-quality creative work across various media.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Working knowledge of motion and animation tools such as After Effects and Premiere Pro.

• Working knowledge of Figma and design automation tools.

• Strong understanding of print production, digital design principles, and packaging design, with the ability to create work that is fit for format and channel.

• Excellent time management, prioritization, and stakeholder communication skills, with the ability to manage multiple projects concurrently.

• Proven experience in mentoring, guiding, or providing day-to-day oversight to junior designers.

Preferred Skills:

• Experience with Digital Asset Management (DAM) systems.

• Familiarity with project management software, particularly Monday.com.

• Understanding of retail environments and out-of-home (OOH) placement considerations for creative execution.

• Experience in the Fast-Moving Consumer Goods (FMCG) sector.

• Ability to translate complex briefs into clear, compelling visual narratives.

📝 Enhancement Note: The explicit listing of "Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)" and "Working knowledge of motion/animation tools (After Effects, Premiere Pro)" alongside "Figma and design automation tools" highlights the core technical competencies expected. The requirement for "3+ years’ experience in a senior graphic design role" sets a clear benchmark. The mention of "managing and mentoring junior designers" and "elevate the work of others" indicates that leadership potential and interpersonal skills are as critical as technical design ability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of creative projects demonstrating expertise across digital, social, POS, and packaging design.

• Include examples of motion graphics or animated assets, highlighting technical proficiency and creative application.

• Present case studies that detail the project's objective, your creative process, challenges faced, and the impact of your design solutions.

• Demonstrate experience in managing projects end-to-end, from concept to final delivery, with clear examples of stakeholder collaboration.

Process Documentation:

• Articulate your approach to creative brief interpretation and concept development.

• Detail your workflow for managing multiple projects, including prioritization and time management strategies.

• Explain how you ensure creative output is fit-for-purpose and aligned with production requirements for various channels (print, digital, packaging).

• Illustrate your methods for collaborating with cross-functional teams and incorporating feedback.

• Provide examples of how you have mentored or guided junior designers in their creative process and skill development.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the detailed responsibilities and required skills strongly imply the need for a robust portfolio. Applicants should prepare to showcase projects demonstrating proficiency in the listed Adobe Suite tools, motion graphics, and cross-channel design. The mention of Monday.com suggests that candidates familiar with project management tools would be at an advantage, and their portfolio could implicitly or explicitly touch upon project management aspects.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer role with 3+ years of experience in a major Australian city like Melbourne, and considering the hybrid work model and the fixed-term nature of the contract, an estimated annual salary range would be AUD $80,000 - $110,000. This range can vary based on the specific duration of the contract and the candidate's exact experience and negotiation.

Benefits:

• Hybrid Working: Flexibility with a blend of in-office and remote work.

• Pay for Performance: Industry-leading variable compensation tied to company and individual performance, in addition to base salary.

• Parental Leave: Paid time off for both primary and secondary caregivers, supporting work-life balance during family transitions.

• Leave Options: Access to purchased leave, volunteer leave, and LiveWell leave programs for enhanced personal flexibility and community engagement.

• Great Place to Work Certification: Recognition of a positive and supportive work environment in Australia and New Zealand.

• In House Training Programs: Opportunities for continuous learning and professional development within the company.

• Corporate Discount Programs: Access to various discounts and benefits through company partnerships.

Working Hours: Standard full-time hours are expected, likely around 37.5-40 hours per week. The hybrid arrangement offers flexibility in how these hours are structured, with 3 days requiring in-office presence.

📝 Enhancement Note: The original description mentions "competitive base salary package" and "industry leading variable compensation offerings tied to company and individual performance," indicating a compensation structure that includes both a fixed salary and performance-based bonuses. The salary estimate is derived from typical Australian market rates for similar roles, adjusted for the seniority level and the hybrid work arrangement. The benefits listed are comprehensive and align with modern employee expectations, particularly the generous parental leave and various flexible leave options.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (FMCG). Kraft Heinz is a global leader in this sector, known for its iconic brands and extensive product portfolio. This industry context implies a fast-paced, consumer-centric environment where packaging and marketing collateral play a crucial role in brand perception and sales.

Company Size: Kraft Heinz is a large, multinational corporation. As one of the largest food and beverage companies globally, it offers the resources and reach of a major enterprise, with approximately 37,000 employees worldwide. This size suggests a structured environment with established processes, but also opportunities for impactful contributions due to scale.

Founded: Kraft Heinz was formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Company. This recent integration means the company likely blends established operational legacies with a drive for modern efficiency and innovation. Its existence spans over a century through its predecessor companies, bringing deep heritage and market knowledge.

Team Structure:

• The Graphic Design function likely sits within the broader Marketing department, supporting brand management and campaign execution.

• The role involves direct collaboration with Marketing Managers, Brand Managers, and potentially external agencies.

• There is a clear reporting line to a more senior design lead or marketing manager, with the Senior Graphic Designer providing oversight to a Junior Graphic Designer.

Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes delivering "on-brand" and "effective" creative solutions, suggesting that design decisions are informed by marketing objectives and performance metrics.

• Workflow Optimization: The explicit mention of Monday.com highlights a structured approach to project management and workflow efficiency.

• Agile Adaptation: The need to "thrive in a fast-paced environment, adapting quickly to changing priorities" points to an agile methodology where responsiveness and flexibility are valued.

• Collaborative Development: The emphasis on "elevate the work of others through feedback, collaboration" suggests a culture of shared learning and collective improvement.

Company Website: https://www.kraftheinzcompany.com/

📝 Enhancement Note: The company's standing as a global food and beverage giant means operations in this role are likely to be high-volume and high-visibility, with strict adherence to brand guidelines and production standards. The "Great Place to Work" certification suggests a focus on employee well-being and a positive workplace culture, which is beneficial for candidates seeking a supportive environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level within the Creative/Marketing operations spectrum. As a "Senior Graphic Designer," the individual is expected to operate with a high degree of autonomy, lead projects, and provide mentorship. It signifies a transition from purely execution-focused tasks to a blend of advanced design skills, project leadership, and team guidance.

Reporting Structure: The Senior Graphic Designer will report to a higher-level manager within the Marketing or Creative department (e.g., Marketing Manager, Creative Director, or Head of Design). They will also be responsible for providing day-to-day guidance and oversight to a Junior Graphic Designer, establishing a mentorship dynamic.

Operations Impact: The impact of this role is significant, directly influencing brand perception, consumer engagement, and sales performance through compelling visual communication. High-quality creative assets are crucial for product launches, promotional campaigns, and maintaining brand equity in competitive FMCG markets. Effective design can drive conversion rates in digital channels, improve shelf presence for packaging, and enhance the overall effectiveness of marketing initiatives.

Growth Opportunities:

• Creative Leadership: Potential to move into roles like Lead Graphic Designer, Art Director, or Creative Manager, overseeing larger teams and more strategic creative initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like packaging design, motion graphics, or digital campaign development, becoming a subject matter expert.

• Cross-Functional Marketing Roles: With a strong understanding of brand and marketing objectives gained through this role, there's potential to transition into broader Marketing Specialist or Brand Manager positions within Kraft Heinz.

• Skill Development: Access to "In House Training Programs" and the experience of working with a global brand provides continuous learning opportunities to enhance technical skills and strategic thinking.

📝 Enhancement Note: The "fixed term contract" nature of this position, while offering valuable experience, might influence long-term career planning. Candidates should inquire about potential for conversion to permanent status or how this contract role fits into their overall career trajectory within Kraft Heinz or the broader industry. The mentorship aspect is a key growth opportunity for developing leadership skills.

🌐 Work Environment

Office Type: The role operates under a hybrid model, requiring a mix of office-based work and remote flexibility. The office environment is likely professional and collaborative, designed to facilitate teamwork, brainstorming, and in-person stakeholder interactions.

Office Location(s): The primary office location specified is Freshwater, New South Wales, Australia. This location will serve as the hub for the 3 days per week in-office requirement.

Workspace Context:

• Collaborative Environment: The office setting is expected to foster collaboration, with designers working in proximity, participating in team meetings, and engaging in creative reviews.

• Tools & Technology: Access to standard office equipment, reliable internet, and potentially specialized hardware or software for design and motion graphics work will be provided. The use of Monday.com for workflow management suggests a digitally integrated workspace.

• Team Interaction: The 3-day in-office requirement is designed to ensure sufficient opportunities for direct interaction with the junior designer, marketing teams, and other stakeholders, facilitating seamless communication and idea exchange.

Work Schedule: The standard work schedule will be full-time, likely around 37.5-40 hours per week. The hybrid arrangement offers flexibility in structuring these hours, with the specific in-office days likely determined by team needs and manager direction. This flexibility can aid in balancing personal commitments with professional responsibilities, which is beneficial for creative roles that may require focused, uninterrupted work time.

📝 Enhancement Note: The hybrid model implies a need for strong self-discipline and time management for remote workdays, while also requiring active participation and engagement during office days to maximize collaborative benefits. Candidates should consider their preferred work style and how this hybrid model aligns with their productivity needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios to assess relevant experience and technical skills.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing key projects, their creative process, and how they've handled challenges. This may include a specific design task or case study presentation.

• Behavioral/Situational Interviews: Questions will focus on problem-solving, collaboration, stakeholder management, and experience mentoring junior designers. Expect questions related to managing feedback, adapting to briefs, and working in a fast-paced environment.

• Cross-Functional Interviews: Potential interviews with marketing or sales team members to assess collaboration skills and understanding of business objectives.

• Final Interview: Likely with the hiring manager or department head to discuss cultural fit, long-term aspirations, and confirm suitability for the Senior Graphic Designer role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (digital, social, POS, packaging, motion graphics).

• Tell a Story: For each project, clearly articulate the brief, your creative process, the tools/software used, the challenges you overcame, and the measurable impact or outcome. Use visuals effectively and concisely.

• Highlight Leadership: If possible, include a project where you mentored a junior designer or led a significant creative initiative.

• Demonstrate Versatility: Show a range of styles and formats to prove adaptability.

• Technical Proficiency: Be prepared to discuss your technical approach and the specific software functionalities you utilized.

• Brand Alignment: Emphasize your ability to work within brand guidelines and deliver on-strategy creative.

Challenge Preparation:

• Design Task: Be ready for a practical design test that might involve creating a social media graphic, a simple POS concept, or adapting existing creative for a new format. Focus on speed, creativity, and adherence to a brief.

• Workflow Scenario: Prepare to discuss how you would manage competing priorities, handle difficult feedback, or onboard a junior designer.

• Tool Proficiency: Be ready to discuss your experience with specific tools like Monday.com, Figma, and Adobe Creative Suite.

📝 Enhancement Note: Given the explicit mention of Monday.com, candidates might be asked about their experience with project management tools in general or how they would integrate with a team using such a system. The "fixed term contract" nature means they may also inquire about the project scope and duration during interviews.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in InDesign, Illustrator, and Photoshop for all core design tasks.

• Motion/Animation Tools: Working knowledge of After Effects and Premiere Pro is necessary for creating dynamic visual content for digital and social channels.

• Figma: Working knowledge is specified, indicating its use for collaborative design, prototyping, or UI elements.

• Design Automation Tools: Mentioned as a working knowledge requirement, suggesting potential use for streamlining repetitive design tasks or template creation.

Analytics & Reporting:

CRM & Automation:

• Monday.com: Explicitly mentioned for managing workflows, project prioritization, and stakeholder communication. Proficiency or quick adaptability to this platform is key.

• Digital Asset Management (DAM) System: Required for maintaining and organizing brand assets. Familiarity with any DAM system is advantageous.

📝 Enhancement Note: The emphasis on specific software tools like Adobe Creative Suite, After Effects, Premiere Pro, Figma, and Monday.com means candidates should be prepared to discuss their proficiency levels and practical application of these tools during interviews and potentially in a skills test.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and effective creative solutions that push brand boundaries.

• Collaboration: Working effectively with diverse teams, sharing ideas, and valuing input from all stakeholders.

• Quality & Precision: A commitment to delivering polished, on-brand, and technically sound creative assets that meet high standards.

• Efficiency & Agility: The ability to manage time effectively, adapt to changing needs, and deliver results in a fast-paced environment.

• Growth Mindset: A willingness to learn, develop new skills, and mentor others, contributing to personal and team development.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with Marketing, Sales, Legal, and other departments, understanding their needs and translating them into effective creative.

• Feedback-Driven Improvement: Actively seeking and providing constructive feedback to enhance creative output and foster a culture of continuous learning.

• Knowledge Sharing: Willingness to share design best practices, tool tips, and creative insights with junior designers and the broader team.

• Proactive Communication: Maintaining clear and consistent communication with all stakeholders regarding project status, timelines, and potential challenges.

📝 Enhancement Note: The company's "Great Place to Work" certification suggests a culture that values employee well-being, respect, and a positive working atmosphere. This implies that candidates who demonstrate strong interpersonal skills and a collaborative spirit will be well-suited to the Kraft Heinz environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Delivering innovative designs while strictly adhering to Kraft Heinz's established brand guidelines and legal requirements.

• Managing Multiple Stakeholders and Evolving Briefs: Navigating potentially conflicting feedback from various departments and adapting designs quickly to changing project scopes or market demands.

• High-Volume Output in a Fast-Paced Environment: Consistently producing high-quality creative assets under tight deadlines for a global FMCG brand.

• Mentoring Junior Talent: Effectively guiding and developing the skills of a junior designer while still managing individual project responsibilities.

• Adapting to New Technologies: Staying current with evolving design software, automation tools, and digital trends to maintain a competitive edge.

Learning & Development Opportunities:

• Skill Advancement: Deepen expertise in motion graphics, packaging design, or digital campaign creation through hands-on project experience and internal training.

• Industry Exposure: Gain experience working with iconic brands within the FMCG sector, understanding key market dynamics and consumer engagement strategies.

• Leadership Development: Hone mentorship and leadership skills by guiding junior designers, potentially preparing for future management roles.

• Process Optimization: Learn to leverage project management tools like Monday.com for enhanced workflow efficiency and collaboration.

• Cross-Functional Understanding: Develop a broader understanding of marketing, sales, and product development functions within a large corporation.

📝 Enhancement Note: The fixed-term nature of the contract presents a unique challenge and opportunity. While it offers intensive experience, candidates should be mindful of career progression planning beyond the contract term and actively seek opportunities for knowledge transfer and skill development during their tenure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a creative solution under a tight deadline. How did you manage your time and priorities?" (Focus on time management, Monday.com experience, and pressure handling).

• "How do you ensure your creative work remains on-brand while also being innovative and engaging?" (Focus on brand guideline adherence, creative judgment, and understanding of FMCG market).

• "Walk me through a project where you had to collaborate with multiple stakeholders with differing opinions. How did you navigate the feedback process?" (Focus on communication, negotiation, and stakeholder management).

• "How do you approach mentoring or guiding a junior designer? Provide an example of how you've helped someone improve their skills." (Focus on leadership, constructive feedback, and patience).

Company & Culture Questions:

• "What interests you about The Kraft Heinz Company and our brands?" (Research key brands, company mission, and recent campaigns).

• "How do you see yourself contributing to our creative team culture, especially given the hybrid work model?" (Emphasize collaboration, proactivity, and positive attitude).

• "Describe your experience working with project management tools like Monday.com. How do you ensure efficient workflow?" (Highlight organizational skills and familiarity with such platforms).

Portfolio Presentation Strategy:

• Structure: Begin with a brief introduction of yourself, then present 3-4 key projects. For each project, clearly state the objective, your role, the process, creative decisions, challenges, and outcomes.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Adobe Creative Suite, motion graphics, Figma, and your ability to work with packaging or POS design.

• Showcase Mentorship: If applicable, use a project to illustrate how you guided or supported a junior team member.

• Engage: Be prepared for questions about your work and be ready to elaborate on your design rationale and problem-solving approaches.

• Conciseness: Keep your presentation focused and within the allotted time, ensuring each example effectively communicates your capabilities.

📝 Enhancement Note: Given the fixed-term contract, interviewers may probe into candidates' expectations regarding contract duration, specific project scope, and their career goals post-contract. Demonstrating flexibility and a focus on delivering immediate value within the contract period will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Kraft Heinz careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience directly relevant to FMCG packaging, digital/social media creative, POS design, and motion graphics. Ensure your portfolio showcases your proficiency with Adobe Creative Suite, After Effects, Premiere Pro, and Figma.

• Resume Optimization: Clearly articulate your 3+ years of senior graphic design experience, emphasizing project leadership, stakeholder management, and any mentorship of junior designers. Quantify achievements where possible (e.g., "Increased social media engagement by X% through animated graphics").

• Interview Preparation: Practice articulating your creative process, project management approach (especially regarding Monday.com), and how you handle feedback and evolving briefs. Prepare specific examples for behavioral questions related to collaboration and leadership.

• Company Research: Familiarize yourself with Kraft Heinz's key brands, recent marketing campaigns, and company values. Understand their position in the FMCG market and what makes their brands stand out.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.