Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Informa Group Plc.

Location: Boulder, Colorado, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2025-09-22T16:51:13.606

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for supporting marketing and event initiatives for New Hope Network and SupplySide brands, including Natural Products Expo West and SupplySide Global.

• The Senior Marketing Designer will be responsible for creating a wide range of print and digital assets, ensuring visual consistency and brand integrity across all platforms.

• This position involves close collaboration with the Senior Marketing Design Manager and design team to conceptualize and execute visual strategies that drive engagement and business objectives.

• The role requires a strong blend of creative talent, technical proficiency in design software, and a proactive approach to project management in a dynamic, fast-paced environment.

📝 Enhancement Note: While the job title is "Senior Graphic Designer," the description clearly positions this as a "Senior Marketing Designer" role within an events and media company (Informa Markets). This suggests a focus on marketing campaign execution and event collateral design, aligning it with Marketing Operations or Creative Operations functions rather than pure graphic design in a product sense. The emphasis on event support and marketing initiatives is key.

📈 Primary Responsibilities

• Design and produce high-quality creative print and digital assets for marketing campaigns and events, ensuring alignment with brand guidelines and campaign objectives.

• Develop visually compelling infographics, print advertisements, digital advertisements, and event signage that effectively communicate key messages and enhance brand presence.

• Create engaging user experiences for digital platforms, including website landing pages, email marketing campaigns, and other online collateral to drive lead generation and attendee engagement.

• Design professional and impactful PowerPoint presentations, proposals, and other marketing collateral required for internal and external stakeholders.

• Collaborate closely with the Senior Marketing Design Manager and other members of the design team to brainstorm ideas, provide creative input, and ensure a cohesive and impactful visual storytelling approach across all brand touchpoints.

• Manage multiple design projects simultaneously from concept to completion, ensuring timely delivery and adherence to deadlines, especially during peak production periods for events.

• Translate marketing and event strategies into effective visual designs that support business goals, enhance brand perception, and drive participation.

📝 Enhancement Note: The responsibilities emphasize execution of marketing and event collateral. The mention of "UX digital experiences," "emails," and "landing pages" indicates a need for digital marketing design skills beyond traditional print. The collaborative aspect with the Senior Marketing Design Manager and the broader design team highlights the importance of teamwork and contributing to a unified creative vision.

🎓 Skills & Qualifications

Education: Bachelor's degree from a four-year college/university or equivalent practical experience in graphic design, marketing, or a related creative field.

Experience: Minimum of 5 years of progressive experience as a designer, with a significant portion specifically within the events industry or working for a creative agency serving event-focused clients.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on InDesign, Illustrator, and Photoshop for print and digital asset creation.

• Demonstrated expertise in Adobe After Effects for motion graphics and dynamic visual content development.

• Experience working with Content Management Systems (CMS) platforms such as WordPress or Adobe Experience Manager (AEM) for digital content deployment.

• Strong visual and conceptual design skills, with the ability to translate abstract ideas into compelling visual narratives.

• Excellent organizational skills with a proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Superior communication skills, both written and verbal, with the ability to articulate design concepts and provide constructive feedback.

• Proactive and positive attitude with a strong work ethic and a genuine desire to learn and grow within the design and marketing fields.

Preferred Skills:

• Proficiency in HTML coding for web design elements and digital asset creation.

• Strong illustration abilities for creating custom graphics, icons, and visual elements.

• Experience with other design or video editing software that complements the Adobe Creative Suite.

• Familiarity with A/B testing principles for digital marketing assets and landing pages to optimize performance.

• Understanding of marketing campaign workflows and the role of design in driving campaign success.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop, is standard for graphic design roles. However, the explicit mention of After Effects, CMS platforms, and preferred HTML/illustration skills points towards a digital-first marketing design function. The experience requirement of 5+ years specifically in the events industry or agency setting is a strong indicator that candidates with a background in event marketing collateral or B2B trade show design will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of print and digital design projects, with a clear emphasis on marketing collateral and event-related materials.

• Demonstrated examples of brand identity application across multiple touchpoints, including event signage, digital advertisements, and marketing campaigns.

• Case studies or project examples that highlight your process for conceptualizing and executing visual solutions for marketing objectives, showcasing problem-solving skills.

• Work samples that illustrate proficiency in creating engaging infographics, social media graphics, email templates, and landing page designs.

Process Documentation:

• Evidence of a systematic approach to project management, including how you organize project files, manage revisions, and collaborate with stakeholders throughout the design process.

• Examples of how you have contributed to or followed established design workflows, from initial brief and concept development to final production and asset delivery.

• Documentation or descriptions of how you approach problem-solving in design, particularly when faced with tight deadlines or complex creative requirements.

• Any examples of how you have used data or feedback to iterate on designs or improve the effectiveness of marketing collateral.

📝 Enhancement Note: For a Senior Marketing Designer role supporting events, a portfolio is crucial. It should not only display aesthetic quality but also demonstrate practical application in marketing contexts. The emphasis is on how design supports business goals (marketing, events) and how the designer manages the workflow and problem-solving inherent in these projects. Including examples of digital marketing assets (emails, landing pages) and event signage is critical.

💵 Compensation & Benefits

Salary Range: $60,000 - $77,000 per year.

Benefits:

• Great community: Access to a welcoming culture with social events, charity day participation, and active colleague groups promoting a positive and supportive work environment.

• Broader impact: Opportunity to volunteer up to four days per year with charity match funding available.

• Career opportunity: Bespoke training, learning programs, mentoring platforms, and on-demand access to thousands of LinkedIn Learning courses; support for internal job moves.

• Time out: 15 days of Paid Time Off (PTO) increasing to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the option to work remotely for up to four weeks per year.

• Competitive benefits: Includes 401k match, health, vision, and dental insurance, parental leave, and an Employee Stock Purchase Plan (ESPP) offering company shares at a minimum 15% discount.

• Strong wellbeing support: Provided through Employee Assistance Program (EAP) assistance, mental health first aiders, and free access to a wellness app.

• Recognition: Global awards and kudos programs for acknowledging great work.

• International collaboration: Opportunity to work with teams across different global locations.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time position. The hybrid work arrangement allows for flexibility, with a general expectation of being in the office three days a week.

📝 Enhancement Note: The provided salary range of $60,000-$77,000 is competitive for a Senior Graphic Designer role in Boulder, Colorado, considering the experience level and industry. The benefits package is comprehensive, highlighting Informa's commitment to employee well-being, professional development, and work-life balance, which are attractive perks for operations and creative professionals alike. The "Time Out" benefit specifically mentions working remotely for up to four weeks a year, indicating a degree of flexibility beyond the standard hybrid model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Informa Markets operates within the Information Services and Event Management industries, focusing on creating global platforms for various specialist markets. This means the company is deeply involved in B2B marketing, trade shows, and content creation for specific industries like natural products and health ingredients.

Company Size: Informa Group Plc. is a large, global organization. While specific team sizes aren't detailed, being part of such an entity suggests access to significant resources, established processes, and a broad professional network. This scale can offer stability and diverse career paths.

Founded: Informa was founded in 1998. Informa Markets, as a division, focuses on creating global platforms for industries, suggesting a business model centered around facilitating connections and transactions through events and digital channels.

Team Structure:

• The Senior Marketing Designer will be part of a design team, working closely with a Senior Marketing Design Manager. This indicates a structured creative department that likely supports multiple brands and events within Informa Markets.

• Collaboration is expected with marketing teams and potentially event organizers, requiring strong cross-functional communication skills.

Methodology:

• The company's focus on "global platforms for industries" implies a data-informed approach to market analysis and event planning, likely leveraging market insights to guide design and marketing strategies.

• Workflow planning and optimization are crucial given the high volume of events and marketing initiatives. Design processes will need to be efficient and scalable.

• Automation and efficiency practices are probably employed in marketing execution, content management, and possibly design asset delivery.

Company Website: https://www.informamarkets.com/en/home.html

📝 Enhancement Note: Informa's business model revolves around creating value through industry connections and information. This translates to a dynamic work environment where understanding market needs and executing effective marketing strategies are paramount. The company culture likely values professionalism, industry expertise, and a collaborative approach to achieving business objectives. The scale of Informa suggests a structured but potentially fast-paced operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is considered "Senior," indicating a level of expertise and autonomy beyond entry or mid-level positions. The Senior Marketing Designer is expected to contribute significantly to marketing campaigns and event visual strategies, potentially mentoring junior designers or leading specific projects.

Reporting Structure: The Senior Marketing Designer reports to the Senior Marketing Design Manager, indicating a clear line of management within the creative or marketing operations function. This structure facilitates guidance, feedback, and career development support.

Operations Impact: The designer's work directly impacts the visual appeal and effectiveness of marketing campaigns and events, which are key drivers of revenue and brand perception for Informa Markets. High-quality design can influence lead generation, attendee registration, and overall brand engagement, thereby contributing to the company's financial success.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics (After Effects), UX/UI design for digital platforms, and potentially learn new design technologies or software.

• Specialization: Potential to specialize in specific event types or marketing channels, becoming a subject matter expert within the team.

• Leadership Potential: With proven performance and initiative, there's a pathway to more senior design roles, team lead positions, or even management roles within the broader marketing or creative departments.

• Cross-functional Exposure: Collaboration with marketing, event planning, and sales teams provides exposure to different facets of the business, broadening understanding and career options.

📝 Enhancement Note: The "Senior" title implies a trajectory towards greater responsibility. Growth opportunities are likely tied to mastering new design tools, contributing to more complex campaigns, and potentially taking on project leadership. The hybrid nature of Informa's work model also suggests a focus on results and efficiency, which can accelerate career progression for high performers.

🌐 Work Environment

Office Type: The company operates with a hybrid work model, meaning employees are expected to be in the office for a portion of the week (three days) and can work remotely for the remaining time. This suggests a modern office setup designed for collaboration and focused work.

Office Location(s): The role is based in Boulder, CO, or Phoenix, AZ. This offers candidates in these regions the opportunity to work in a physical office environment while still retaining flexibility.

Workspace Context:

• The office environment is designed to foster collaboration, with employees expected to connect face-to-face three days a week. This facilitates brainstorming, team meetings, and relationship-building.

• Access to necessary design tools and technology is implied, with the expectation that employees will utilize company-provided or approved software and hardware.

• Opportunities for interaction with the design team and potentially other marketing professionals will be prevalent during in-office days, encouraging idea exchange and mutual support.

Work Schedule: While not explicitly stated, a standard full-time work schedule of approximately 40 hours per week is assumed. The hybrid model provides flexibility in how these hours are structured, balancing in-office collaboration with remote work for focused tasks.

📝 Enhancement Note: The hybrid work model (3 days in-office, 2 days remote) is a significant aspect of the work environment. This setup aims to balance the benefits of in-person collaboration and team cohesion with the flexibility and autonomy of remote work. Candidates should be comfortable with this blend and able to manage their time effectively across both settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Review & Skills Assessment: A dedicated session where the candidate presents their portfolio, discussing key projects, design process, and problem-solving approaches. This may include technical skill assessments or design challenges.

• Team/Manager Interviews: Meetings with the Senior Marketing Design Manager and potentially other team members or stakeholders to evaluate cultural fit, collaboration style, and strategic thinking. Expect questions about how you handle feedback, manage deadlines, and contribute to team projects.

• Final Interview: Potentially with a higher-level manager or department head to discuss overall fit and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in marketing design, event collateral, and digital assets. Prioritize quality over quantity.

• Showcase Process: For each project, clearly articulate the brief, your design process, the challenges faced, your solutions, and the measurable impact or outcome. Use visuals to illustrate your workflow.

• Highlight Relevance: Emphasize projects that are similar in scope or industry to Informa Markets' work (events, B2B marketing).

• Demonstrate Technical Proficiency: Be prepared to discuss the software and techniques you used, especially Adobe Creative Suite and After Effects.

• Tell a Story: Frame your portfolio presentation as a narrative, showcasing your growth and problem-solving capabilities.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design exercise, possibly involving creating a piece of marketing collateral (e.g., a social media ad, email banner, or event signage concept) based on a brief provided by the company.

• Time Management: Practice completing design tasks within a specified timeframe, simulating the pressure of real-world project deadlines.

• Presentation Skills: Prepare to present your work and thought process clearly and concisely, articulating your design decisions and rationale effectively. Focus on how your design supports marketing objectives.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio. Candidates should prepare to discuss their design philosophy, their approach to collaboration, and how they manage projects from concept to completion. The "Senior" aspect means they'll be looking for strategic thinking and problem-solving abilities, not just technical execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential suite including InDesign (layout, print collateral), Illustrator (vector graphics, logos, illustrations), and Photoshop (image editing, digital assets).

• Adobe After Effects: Crucial for creating motion graphics, animated elements for digital campaigns, and video editing.

• CMS Platforms: Experience with platforms like WordPress or Adobe Experience Manager (AEM) is required for deploying digital content and managing website assets.

Analytics & Reporting:

• While not explicitly listed, familiarity with analytics tools (e.g., Google Analytics) for understanding digital asset performance and A/B testing results would be beneficial.

CRM & Automation:

• While not directly a CRM role, understanding how design assets integrate into CRM-driven marketing campaigns (e.g., email marketing platforms) is advantageous.

• Automation tools for marketing workflows might interact with design assets, so awareness of these systems is a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Adobe After Effects is non-negotiable. Experience with CMS platforms like WordPress or AEM is also a key requirement for digital content deployment. While not explicitly stated, any experience with marketing automation platforms or analytics tools that measure design impact would be a strong asset.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that push creative boundaries within brand guidelines.

• Collaboration: Working effectively with team members, managers, and cross-functional departments to achieve shared goals.

• Efficiency & Timeliness: Commitment to delivering high-quality work on schedule, especially critical during event peak seasons.

• Detail-Oriented: Meticulous attention to detail in all aspects of design, ensuring accuracy and brand consistency.

• Problem-Solving: A proactive and resourceful approach to overcoming design challenges and meeting project requirements.

Collaboration Style:

• Team-Oriented: The role emphasizes working closely with a Senior Marketing Design Manager and the broader design team, suggesting a collaborative and supportive environment where idea exchange is encouraged.

• Cross-functional Integration: The designer will likely collaborate with marketing, sales, and event planning teams, requiring strong communication and the ability to understand diverse stakeholder needs.

• Feedback-Driven: An openness to receiving and providing constructive feedback is essential for continuous improvement and maintaining design quality.

📝 Enhancement Note: Informa's culture appears to value both individual contribution and collective success. For a designer, this means being able to work independently on projects while also being a strong team player who contributes to the overall creative output and supports colleagues. The emphasis on "connecting face-to-face" three days a week reinforces the importance of in-person collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The events industry is dynamic, and the role will require adapting quickly to changing project needs and tight deadlines, especially leading up to major events.

• Balancing Brand Consistency with Creativity: Maintaining a consistent brand identity across numerous marketing materials and events while still producing fresh and engaging designs can be a significant challenge.

• Managing Multiple Stakeholder Needs: Juggling feedback and requirements from various marketing teams, event organizers, and internal stakeholders requires strong communication and project management skills.

• Keeping Up with Design Trends: Continuously evolving design aesthetics and digital marketing best practices necessitates ongoing learning and adaptation.

Learning & Development Opportunities:

• Advanced Software Skills: Opportunities to deepen expertise in Adobe After Effects, explore new features in the Creative Suite, or learn complementary design tools.

• Industry Insights: Gaining in-depth knowledge of the natural products and health ingredients markets served by New Hope Network and SupplySide.

• Project Leadership: Potential to take ownership of design projects for specific events or marketing campaigns, developing project management and leadership capabilities.

• Mentorship: Access to guidance from a Senior Marketing Design Manager and experienced colleagues within a large organization.

📝 Enhancement Note: The primary challenge will be managing the intensity and demands of the events industry, where deadlines are often non-negotiable and volumes of work can be high. Growth opportunities are tied to leveraging this experience to build a strong portfolio and develop specialized skills within marketing and event design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables met quality standards?" (Assesses organizational and time management skills)

• "How do you approach translating a marketing brief into a visual concept for an event campaign?" (Evaluates conceptual thinking and understanding of marketing objectives)

Company & Culture Questions:

• "What interests you about Informa Markets and the brands we support, like Natural Products Expo West?" (Tests research and genuine interest)

• "How do you stay updated on current design trends and apply them to your work, especially in a fast-paced industry?" (Assesses continuous learning and adaptability)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your career, then walk through 3-4 key projects. For each project, cover the objective, your role, the design process, challenges, solutions, and results.

• Focus on Impact: Quantify your contributions whenever possible (e.g., "increased engagement by X%", "contributed to Y leads").

• Be Prepared for Deep Dives: Expect questions about specific design choices, software techniques, and your overall design philosophy.

• Showcase Versatility: Ensure your selected projects demonstrate a range of skills, from print to digital, static to motion graphics.

📝 Enhancement Note: Candidates should be ready to articulate their design process, demonstrate an understanding of marketing objectives, and provide concrete examples of their problem-solving skills. The interview will likely assess both creative talent and the ability to function effectively within a structured, collaborative, and deadline-driven environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Carefully curate your portfolio to highlight your strongest work in marketing collateral, event design, digital assets (emails, landing pages), and motion graphics (After Effects). Prioritize projects that align with Informa Markets' industry focus.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in the events industry or agency setting, along with your proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects) and CMS platforms. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving approach, and how your work supports marketing and business objectives. Prepare answers for behavioral questions related to collaboration, deadlines, and feedback.

• Company Research: Familiarize yourself with Informa Markets, its brands (e.g., Natural Products Expo West, SupplySide), and its mission. Understand their business model and the value they provide to industries.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.