Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Carter’s Inc.

Location: Atlanta, GA, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: March 05, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Lead the development and execution of omni-channel creative initiatives, with a strong emphasis on elevating consumer experiences across various touchpoints for the OshKosh brand.

• Drive the creative vision for in-store retail experiences, including displays, visual merchandising, point-of-sale materials, and packaging, ensuring brand consistency and impact.

• Collaborate closely with cross-functional teams, including Creative Directors, Visual Merchandising, PR, and E-commerce, to align design strategies and maintain a cohesive brand narrative.

• Design and manage creative assets for digital platforms such as the website, app, email campaigns, and media, ensuring visual appeal and brand integrity.

• Oversee the design and production of collateral for events, PR activations, and print materials, ensuring high-quality output and adherence to brand guidelines.

📝 Enhancement Note: The role is specifically for the OshKosh brand within Carter's Inc., highlighting a need for a designer who can adapt to and elevate a specific brand's identity while also contributing to a multi-brand retail environment. The hybrid nature with 4 days in the office indicates a focus on collaborative in-person work for creative reviews and team synergy.

📈 Primary Responsibilities

• Lead the creative execution of in-store retail initiatives for the OshKosh brand, including the design of window graphics, floor sets, POS displays, cash wrap materials, and shopping bags, ensuring the brand stands out in a multi-brand environment.

• Adapt and execute retail creative concepts for international markets (Canada and Mexico), ensuring seamless and consistent brand representation aligned with US campaigns.

• Partner with the Creative Director and Visual Merchandising teams to prepare and manage mock-ups and assets for creative reviews, floor set walks, and lab sets.

• Develop and maintain strong relationships with international retail partners to facilitate consistent execution of creative strategies.

• Oversee the design, development, and execution of marketing collateral for product packaging for the OshKosh brand.

• Design and execute creative projects for digital channels, including the website, app, email marketing, digital media, SMS, and push notifications.

• Collaborate with PR and Communications teams to design materials and collateral for brand activations, events, and showrooms.

• Partner with the Brand Art Director and other creative teams to establish and refine the overall design, tone, and manner for seasonal campaigns and ensure cohesive brand presentation across all Carter's brands.

• Present design concepts to VP-level stakeholders and manage the creation of final artwork for production.

• Facilitate the handover of design files to production teams, ensuring all formats and needs are met for various applications.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic creative leadership and hands-on design execution, particularly within the retail and omni-channel space. The need to adapt concepts for international markets and collaborate across multiple brands signifies a requirement for adaptability and strong communication skills.

🎓 Skills & Qualifications

Education: A 4-year bachelor's degree in Graphic Design is preferred.

Experience: 5-7 years of experience in Graphic Design, with a strong emphasis on retail graphic design and print production.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop.

• Proficiency in Figma for collaborative design and prototyping.

• Strong print production skills and the ability to create detailed mock-ups.

• Demonstrated understanding of design fundamentals and production processes.

• Proven ability to manage multiple projects simultaneously, working effectively under demanding deadlines.

• Excellent organizational, self-motivation, and detail-oriented work ethic.

• Strong presentation and verbal communication skills, essential for stakeholder interactions.

• Ability to take creative direction and deliver high-quality output.

• Hands-on, solution-oriented approach to problem-solving.

• Experience with creative thinking and project management.

Preferred Skills:

• Retail graphic design experience is highly desirable.

• Experience in visual design and production for packaging and retail environments.

• Leadership qualities and experience mentoring junior designers.

📝 Enhancement Note: The emphasis on specific software (InDesign, Illustrator, Photoshop, Figma) and print production skills, coupled with the preference for a Bachelor's degree and retail experience, indicates a need for a technically skilled and practically experienced designer ready to contribute immediately to retail-focused creative projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating advanced graphic design skills across various mediums, with a particular focus on retail, omni-channel, and branding projects.

• Include examples of in-store creative, such as window displays, floor sets, POS materials, and packaging design, highlighting conceptualization and execution.

• Present case studies that illustrate the process from concept development to final production, emphasizing problem-solving and adaptation to creative parameters.

• Demonstrate proficiency in creating mock-ups and the ability to visualize 3D collateral and its execution.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation and concept generation to final file preparation for production.

• Be ready to articulate how you approach managing multiple projects, prioritizing tasks, and meeting demanding deadlines in a fast-paced creative environment.

• Showcase an understanding of print production workflows and the steps involved in ensuring accurate and high-quality output.

• Be prepared to explain how you incorporate feedback and iterate on designs based on stakeholder input and creative direction.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is critical. It needs to reflect not just aesthetic talent but also a robust understanding of the retail design lifecycle, production realities, and the ability to translate brand strategy into tangible creative assets across multiple channels.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Graphic Designer with 5-7 years of experience in Atlanta, GA, the estimated salary range is between $75,000 and $95,000 annually. This estimate accounts for the required technical skills, creative responsibilities, and the hybrid work model.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance

• Generous Paid Time Off (PTO) and Holidays

• 401(k) Retirement Plan with Company Match

• Employee Discount on Carter's and OshKosh B'gosh products

• Opportunities for Professional Development and Career Advancement (e.g., Carter's University, Toastmasters, mentorship programs)

Working Hours:

The standard working hours are approximately 40 hours per week. While the role is hybrid, requiring 4 days in the Buckhead office, there may be flexibility for specific project needs or critical deadlines.

📝 Enhancement Note: The salary range is an estimate based on national averages for similar roles and adjusted for a major metropolitan area like Atlanta. Benefits are typical for a large retail organization and are tailored to attract and retain talent in the creative field.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail Apparel (Children's Clothing)

Company Size: Carter's Inc. is a large, established retail organization, employing over 10,000 individuals globally. This size offers stability, resources, and opportunities for professional growth within a well-known brand.

Founded: Founded in 1865, Carter's has a long-standing history and deep understanding of the children's apparel market, providing a stable and experienced foundation for its operations.

Team Structure:

• The role is within the Creative Marketing Team for the OshKosh brand.

• This team likely comprises various creative professionals, including Art Directors, Graphic Designers, Copywriters, and potentially production specialists.

• The Senior Graphic Designer reports to the Creative Director, OshKosh, indicating a clear reporting line and a collaborative relationship with leadership.

Methodology:

• The team operates with a focus on omni-channel creative execution, ensuring brand consistency across all consumer touchpoints.

• A data-driven approach is likely employed, using consumer insights and performance metrics to inform creative decisions, especially for digital campaigns and in-store effectiveness.

• Project management methodologies are crucial for managing seasonal campaigns, product launches, and ongoing retail updates within tight deadlines.

• Emphasis is placed on storytelling and elevating consumer experiences through impactful visual design.

Company Website: https://www.carters.com/

📝 Enhancement Note: Carter's Inc. is a dominant player in the children's apparel market, known for its established brands. The culture likely balances a commitment to brand heritage with a forward-thinking approach to marketing and design, especially in the evolving retail landscape.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer position, indicating a mid-to-senior level role. It requires a strong foundation of technical skills and design principles, coupled with the ability to lead projects, manage multiple stakeholders, and contribute strategically to brand campaigns. The role demands a hands-on approach and problem-solving capabilities.

Reporting Structure: The Senior Graphic Designer reports directly to the Creative Director, OshKosh. This structure implies direct mentorship, regular feedback, and significant exposure to creative leadership and decision-making processes.

Operations Impact: The design work directly impacts consumer perception, brand engagement, and ultimately, sales. By creating compelling in-store experiences, effective digital assets, and appealing packaging, this role contributes significantly to the OshKosh brand's market presence and revenue generation. The ability to ensure brand consistency across all channels is vital for driving cohesive customer journeys.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like retail experiential design, digital campaign creative, or packaging design.

• Leadership Development: Potential to move into a Lead Designer or Art Director role, managing projects and potentially junior designers.

• Cross-Brand Exposure: As the company has multiple brands, there may be opportunities to contribute to or learn from the creative strategies of other Carter's brands.

• Formal Training: Access to company-provided learning resources like Carter's University and mentorship programs can support career pathing.

📝 Enhancement Note: The "Senior" title suggests a move beyond purely execution to include more strategic input and project ownership. Growth opportunities are likely tied to demonstrating leadership potential and expanding creative influence within the organization.

🌐 Work Environment

Office Type: The role is based in Carter's Buckhead office, suggesting a professional corporate environment. This office likely provides shared creative spaces, meeting rooms, and the necessary infrastructure for a hybrid work model.

Office Location(s): Buckhead Office, Atlanta, GA. This is a prominent business district in Atlanta, offering accessibility and a professional atmosphere.

Workspace Context:

• The hybrid model (4 days in office) emphasizes collaboration. Expect opportunities to work closely with the Creative Director, fellow designers, and cross-functional partners in person.

• The workspace will be equipped with industry-standard design software and hardware. Access to production teams and resources will be readily available.

• The environment likely fosters a creative and fast-paced atmosphere, typical of retail marketing departments, where teamwork and communication are key to meeting campaign deadlines.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid nature allows for focused individual work at home and collaborative, dynamic work in the office.

📝 Enhancement Note: The emphasis on in-office days for a hybrid role suggests that collaboration, brainstorming, and in-person feedback sessions are highly valued components of the creative process at Carter's.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and resumes for basic qualifications and cultural fit.

• Portfolio Review: A key stage where candidates present their work to the hiring manager and potentially other creative team members. Be prepared to walk through your most relevant projects.

• Skills Assessment: This could involve a design challenge or a discussion about specific technical skills and problem-solving approaches.

• Manager/Team Interviews: Interviews with the Creative Director and potentially other team members to assess creative vision, collaboration style, and fit with the OshKosh brand.

• Final Interview: Potentially with higher-level management to discuss strategic contributions and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Focus on 5-7 of your strongest, most relevant projects. Prioritize retail, omni-channel, and brand-focused work.

• Tell a Story: For each project, explain the problem, your role, the process, the challenges, and the outcome (quantifiable if possible).

• Highlight Process: Showcase your thought process, including sketches, mood boards, iterations, and problem-solving steps.

• Demonstrate Technical Skill: Ensure your mock-ups are professional and clearly illustrate your design intent.

• Brand Alignment: Show how you've adapted design to specific brand identities, especially if you have examples that resonate with the OshKosh brand's aesthetic.

• Prepare for Digital & Print: Be ready to discuss both digital and print production aspects.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a specific campaign, adapting existing assets, or solving a visual communication problem relevant to retail.

• Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices.

• Consider how you would approach a project with limited information or under tight constraints, reflecting the demands of a fast-paced retail environment.

📝 Enhancement Note: The portfolio is paramount for a Senior Graphic Designer. Candidates should prepare to defend their creative choices and demonstrate a deep understanding of the retail design lifecycle and its impact on consumer engagement.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign, Illustrator, and Photoshop. These are the core tools for layout, vector graphics, and image manipulation.

• Figma: Required for collaborative design, prototyping, and potentially handoff to digital teams.

• Microsoft Office Suite (Word, Excel, PowerPoint): Standard for documentation, data handling, and presentations.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, though understanding how creative assets are deployed through marketing automation platforms might be useful for context.

📝 Enhancement Note: The emphasis on specific software like InDesign, Illustrator, Photoshop, and Figma underscores the technical requirements of the role. Proficiency here is non-negotiable for a Senior Graphic Designer.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: The team values fresh ideas and innovative approaches to design that capture attention and elevate the brand.

• Collaboration & Teamwork: Working effectively within the creative team and with cross-functional partners is essential for successful campaign execution.

• Customer Focus: Designs are ultimately aimed at engaging the target consumer (parents and children), so understanding customer needs and preferences is key.

• Brand Integrity: Upholding and enhancing the OshKosh brand's identity and reputation through consistent, high-quality design.

• Efficiency & Deadline-Driven: The retail environment demands timely delivery of high-quality creative assets.

Collaboration Style:

• The team likely operates with a blend of in-person collaboration (due to the hybrid model) and digital communication.

• Expect regular feedback sessions, creative reviews, and brainstorming meetings.

• Cross-functional collaboration is critical, requiring designers to work closely with marketing, merchandising, and production teams.

• Open communication and a willingness to share ideas and constructive criticism are valued.

📝 Enhancement Note: Carter's core values of "Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation" likely permeate the creative team's culture. A collaborative, results-oriented, and brand-conscious approach is expected.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining the established OshKosh brand identity while introducing fresh, engaging creative concepts season after season.

• Managing Multiple Projects and Deadlines: The fast-paced retail calendar requires juggling numerous projects with competing priorities and tight turnaround times.

• Adapting to Evolving Digital Trends: Staying current with digital design best practices and emerging platforms to ensure creative remains relevant and effective.

• Cross-Functional Alignment: Ensuring design concepts are understood and executed correctly by various teams, from production to international partners.

Learning & Development Opportunities:

• Exposure to Diverse Creative Projects: Working on a range of assets from in-store displays to digital ads provides broad experience.

• Mentorship: Learning from a Creative Director and senior team members offers valuable guidance.

• Formal Training: Access to Carter's University and other development programs can support skill enhancement and career progression.

• Industry Trends: Staying abreast of retail design, branding, and digital marketing trends through internal and external resources.

📝 Enhancement Note: The role offers significant opportunities for growth by tackling complex creative challenges within a well-established brand, fostering skill development in both creative execution and project management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize?" (Assesses project management skills).

• "How do you ensure brand consistency across different creative mediums, from print to digital?" (Evaluates understanding of brand integrity and omni-channel strategy).

• "Walk us through a retail creative project from concept to execution. What were the key challenges and how did you overcome them?" (Tests design process, problem-solving, and articulation of impact).

Company & Culture Questions:

• "What do you know about Carter's and the OshKosh brand? What excites you about working with these brands?" (Tests research and genuine interest).

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Assesses cultural fit and teamwork).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your solution (design process), and the results.

• Focus on Relevance: Tailor your presentation to highlight projects most aligned with retail, omni-channel, and brand marketing.

• Be Concise and Engaging: Keep your explanations clear and to the point, allowing time for questions.

• Highlight Technical Skills: Be prepared to discuss your process within specific software (InDesign, Illustrator, Photoshop, Figma) and your print production knowledge.

• Showcase Problem-Solving: Emphasize how you overcame creative or production challenges.

📝 Enhancement Note: Prepare to discuss your portfolio in detail, focusing on your process, problem-solving abilities, and how your design work drives business objectives within a retail context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Carter's careers portal.

• Tailor your Resume: Highlight your experience with the specific software mentioned (InDesign, Illustrator, Photoshop, Figma), print production, retail design, and omni-channel creative. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest retail-focused projects, including in-store creative, packaging, and digital assets. Prepare a concise narrative for each piece.

• Prepare for an Interview: Research Carter's Inc. and the OshKosh brand. Practice articulating your design process and how your skills align with the role's responsibilities. Be ready to discuss your portfolio and potentially a design challenge.

• Understand the Hybrid Model: Be prepared to discuss your comfort with and approach to a hybrid work environment, emphasizing collaboration and in-office contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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