Senior Content Designer/Senior UX Writer

📍 Job Overview

Job Title: Senior Content Designer/Senior UX Writer
Company: Unobravo International
Location: Milan, Lombardy, Italy / Barcelona, Catalonia, Spain
Job Type: Full-time
Category: UX/Content Design, Product Development
Date Posted: February 11, 2026
Experience Level: Senior (5-10 years)
Remote Status: Remote OK (with in-person onboarding)

🚀 Role Summary

• Drive product innovation and user experience through expert content strategy and UX writing within a mission-driven mental health organization.
• Develop and refine content across multiple product lines, including core platforms and advanced AI tools, with a strong emphasis on ethical considerations and human-centered design.
• Establish and govern content design standards, including voice, tone, style guidelines, and glossaries, to ensure consistency and scalability across international markets.
• Collaborate closely with product managers, designers, researchers, engineers, and analysts to deliver impactful user-centered solutions.
• Utilize data-driven experimentation to test content effectiveness and directly influence product OKRs and business objectives.

📝 Enhancement Note: This role is positioned as a Senior Content Designer/UX Writer, indicating a need for seasoned professionals with a proven track record in shaping user experiences through language. The emphasis on AI tools and ethical considerations in mental health suggests a complex and evolving domain requiring strategic foresight and a deep understanding of user psychology and data privacy. The dual location preference and remote flexibility suggest a global mindset and operational approach.

📈 Primary Responsibilities

• Design, write, and iterate on user-centered content for digital products, ensuring clarity, conciseness, and adherence to brand voice and tone.
• Develop and maintain comprehensive content guidelines, style guides, and glossaries to ensure consistency and quality across all product touchpoints and languages.
• Collaborate with cross-functional teams, including product management, design, research, engineering, and data analytics, to integrate content strategy into the product development lifecycle.
• Design and optimize conversational flows and AI-driven user interactions, prioritizing safety, ethics, and user well-being in the context of mental health support.
• Conduct content audits, user research, and A/B testing to evaluate content effectiveness, identify areas for improvement, and inform data-driven content decisions.
• Partner with localization and brand teams to ensure cultural relevance, linguistic accuracy, and brand consistency across international markets.
• Improve information architecture and user flows through strategic content placement and organization.
• Advocate for the user and best practices in content design, accessibility, and inclusive language within product development processes.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content vision setting and hands-on execution. The explicit mention of "AI tools," "safety, ethics, and human-centered AI," and "ethically sensitive domains" points towards a need for a candidate who can navigate complex, high-stakes communication scenarios. The focus on "experiments to test content effectiveness and directly impact product OKRs" underscores the data-driven nature of this role and its direct contribution to business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, HCI, Design, or a related field; Master's degree or equivalent practical experience preferred.
Experience: 5-10 years of progressive experience in Content Design, UX Writing, or a related field, with a significant portion spent in product-led environments.

Required Skills:

• Extensive experience in Content Design and UX Writing for digital products, demonstrating a strong portfolio of impactful work.
• Proven ability to collaborate effectively within cross-functional product teams, influencing product strategy and design decisions.
• Demonstrated experience in designing and optimizing conversational flows and AI-driven user experiences.
• Skill in creating, maintaining, and governing content guidelines, style guides, and glossaries at scale.
• Solid understanding of localization best practices, including internationalization considerations and translation workflows.
• Proficient knowledge of accessibility standards (e.g., WCAG) and their application to content design.
• Exceptional editing, proofreading, and editorial judgment skills.
• Fluent written and spoken English and Italian.

Preferred Skills:

• Fluency in written and spoken Spanish.
• Experience working within multi-product ecosystems and managing content across various platforms.
• Background or strong interest in mental health, health tech, or other ethically sensitive domains.
• Experience with information architecture principles and user flow optimization.
• Familiarity with UX research methodologies and data analysis for content performance.

📝 Enhancement Note: The "Must-have skills" section is well-defined. The preferred skills, particularly Spanish fluency and experience in health tech/mental health, suggest a strategic advantage for candidates with this background, aligning with Unobravo's mission and international expansion goals. The experience level is clearly senior, implying a need for leadership potential and strategic thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 significant projects demonstrating expertise in Content Design and UX Writing.
• Projects should highlight problem-solving through language, including case studies on conversational design, AI interactions, and complex user flows.
• Evidence of creating and implementing content guidelines, style guides, or glossaries, with examples of their governance and evolution.
• Demonstrations of cross-functional collaboration and how content strategy was integrated into product development processes.
• Examples of content experimentation, A/B testing, or data analysis used to measure content effectiveness and drive product improvements.

Process Documentation:

• Showcase your process for user research, content strategy development, and iterative content design.
• Provide examples of how you collaborate with designers, researchers, and engineers throughout the product development lifecycle.
• Document your approach to defining and maintaining content standards, including voice, tone, and terminology.
• Illustrate your methods for evaluating content performance and incorporating feedback for continuous improvement.

📝 Enhancement Note: The portfolio requirements are standard for a senior content design role but emphasize the unique aspects of this position: AI, ethics, and data-driven experimentation in a sensitive domain. Candidates should be prepared to articulate their process for handling complex content challenges and demonstrating measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Writers/Content Designers in Milan and Barcelona, with 5-10 years of experience, the estimated annual salary range is €55,000 - €75,000 (gross). This range may vary based on specific experience, skills, and negotiation.

Benefits:

• Flexibility That Works for You: Work from anywhere within your country of hire (Italy or Spain) with a suitable workspace.
• Home Workstation Budget: Financial support to create an optimal home office setup.
• Coworking Sessions: Up to two coworking sessions per month to foster team connection and collaboration.
• Mental Health Support: Exclusive discounts on psychotherapy sessions with Unobravo professionals.
• Company Retreats & Team-Building: Opportunities for in-person connection and team bonding.
• Aperitivo Parties: Social gatherings to celebrate milestones and build camaraderie.
• Free Online Language Training: Access to a language platform for personal and professional development.
• Birthday Off: An additional day off during your birthday month.
• World Mental Health Day Off: An extra day off on World Mental Health Day for rest and recharge.
• Inclusive Parental Leave: Additional days off for all parents upon the arrival of a child.

Working Hours: The role is full-time, typically aligning with standard 40-hour work weeks. While flexibility is offered in terms of location, core working hours will likely be established to facilitate team collaboration and communication across time zones, particularly during the initial onboarding and for critical team syncs.

📝 Enhancement Note: Salary is estimated based on typical senior-level UX/Content Design roles in major European tech hubs like Milan and Barcelona. Benefits are comprehensive and reflect a strong focus on employee well-being, flexibility, and professional development, aligning with a modern, mission-driven tech company. The mention of an "in-person onboarding week at our HQ in Milan" implies initial travel and accommodation will be covered.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mental Health Tech, Health Services, Digital Health. Unobravo operates within a rapidly growing and increasingly important sector, focused on making mental health support accessible and destigmatized through technology. Company Size: Unobravo is a growing, dynamic startup that has achieved significant traction, indicated by its mission to "make mental health support truly accessible to everyone" and its delivery of "more than 7 million therapy sessions." This suggests a company that is scaling rapidly and has established a strong market presence. Founded: Unobravo was founded with the mission to normalize therapy and break down stigma. While the exact founding date isn't provided, its current scale implies a period of significant growth and development, likely within the last 5-7 years, positioning it as an established yet agile player in the health tech space.

Team Structure:

• The role is within the Design team, specifically focusing on Content Design and UX Writing.
• This team likely collaborates closely with Product Management, Engineering, Research, and Data Analytics to form product squads.
• As a Senior role, there may be opportunities to mentor junior members or lead specific content initiatives.
• The company emphasizes cross-functional collaboration, ensuring close integration with various departments to achieve its mission.

Methodology:

• Data-Driven Decision Making: The role involves proposing, running, and evaluating experiments to test content effectiveness and impact OKRs.
• Human-Centered Design: A strong focus on safety, ethics, and human-centered AI in mental health underscores a user-first approach.
• Agile Development: Collaboration within product teams and the mention of an "ever-evolving" work environment suggest agile methodologies are likely employed.
• Scalability & Governance: Emphasis on defining and refining voice, tone, style guidelines, and governance at scale indicates a need for robust process creation and adherence.

Company Website: https://www.unobravo.com/

📝 Enhancement Note: The company's mission in mental health is a core differentiator and will heavily influence the tone, ethics, and user considerations for all content. Its growth trajectory implies a fast-paced, innovative environment where individuals can make a significant impact. The emphasis on culture is strong, with a dedicated page and values highlighted.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Design discipline, specifically focused on Content Strategy and UX Writing. It signifies a role with significant autonomy, strategic input, and the ability to influence product direction. The position requires a candidate who can not only execute but also define and elevate content design practices within the organization.

Reporting Structure: The Senior Content Designer/UX Writer will likely report to a Head of Design, Design Lead, or a Senior Product Manager, depending on the specific team structure. They will work in close collaboration with Product Managers, UX Designers, UI Designers, UX Researchers, and Engineers.

Operations Impact: The impact of this role is substantial, directly influencing user engagement, product adoption, customer satisfaction, and brand perception through meticulous content design. By ensuring clear, ethical, and effective communication, the role contributes to Unobravo's core mission of making mental health support accessible, thereby driving user acquisition, retention, and overall business success. The focus on AI also positions this role at the forefront of technological innovation within the company.

Growth Opportunities:

• Leadership in Content Strategy: Potential to lead content initiatives, mentor junior designers, and become a subject matter expert in UX writing for sensitive domains.
• Specialization in AI/Ethical Design: Deepen expertise in designing for AI and ethically complex fields, a highly valuable and growing area.
• Cross-Functional Advancement: Develop a strong understanding of product development across multiple disciplines, potentially leading to roles in Product Management or broader UX leadership.
• International Exposure: Contribute to Unobravo's global expansion, gaining experience in internationalization, localization, and multi-market strategies.
• Skill Development: Continuous learning through collaboration, experimentation, and potential access to industry conferences or training.

📝 Enhancement Note: The growth potential is significant, moving beyond a purely execution-focused role to one of strategic influence and potential leadership, especially given the innovative nature of mental health tech and AI. Candidates should look for opportunities to shape processes and mentor others.

🌐 Work Environment

Office Type: Unobravo offers a primarily remote work environment with a strong emphasis on flexibility. While there's an in-person onboarding week at their Milan HQ, day-to-day work can be performed remotely from anywhere within the country of hire. They also support coworking sessions, indicating a hybrid approach is encouraged for certain team interactions.

Office Location(s): The preferred locations for this role are Milan, Italy, and Barcelona, Spain. These are the primary hubs where the company has a physical presence (HQ in Milan) and likely a significant employee base or operational focus.

Workspace Context:

• Remote-First Culture: The company culture is built around enabling employees to work effectively from their chosen locations, with support for home workstations.
• Collaborative Tools: Expect extensive use of digital collaboration tools (e.g., Slack, Miro, Figma, project management software) to facilitate communication and teamwork across distances.
• Team Connection: Regular virtual and occasional in-person (e.g., coworking sessions, retreats) opportunities are provided to maintain team cohesion and a sense of community.
• Focus on Well-being: The company's mission and benefits package suggest an environment that prioritizes employee mental health and work-life balance.

Work Schedule: The role is full-time. While remote work offers flexibility, expect a structured approach to working hours to ensure availability for team meetings, cross-functional collaboration, and client interactions during core business hours, likely aligning with CET/CEST.

📝 Enhancement Note: The "work from anywhere within your country of hire" policy with support for home offices and coworking sessions indicates a mature remote-work setup. Candidates should be comfortable with asynchronous communication and proactive engagement in a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios by the Talent team.
• Introductory Call: A brief call with the Talent team to discuss your background, interest in the role, and alignment with Unobravo's mission.
• Case Study/Portfolio Review: A significant part of the process will involve presenting your portfolio and potentially completing a practical exercise or case study related to content design challenges. This will be reviewed by the hiring manager and potentially senior design/product team members.
• Hiring Manager Interview: In-depth discussion with your potential future manager to assess your experience, strategic thinking, and fit for the role and team.
• Team/Cross-Functional Interviews: Meetings with key stakeholders (e.g., designers, PMs, engineers) to evaluate collaboration skills and cultural fit.
• Final Decision: Based on overall assessment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in UX writing, content strategy, conversational design, AI interactions, and ethical considerations.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, the solutions you implemented, and the measurable results achieved.
• Highlight Impact: Quantify your achievements whenever possible (e.g., "increased conversion by X%", "reduced support tickets by Y%", "improved user satisfaction scores").
• Showcase Process: Detail your workflow, including research, ideation, wireframing, content creation, testing, and iteration.
• Demonstrate Governance: Include examples of how you've developed and maintained content guidelines or style guides.
• Tailor to Unobravo: Emphasize projects that align with Unobravo's mission, particularly those involving ethical considerations, mental health, or complex user journeys.

Challenge Preparation:

• Understand the Domain: Research Unobravo's mission, values, and the mental health tech industry.
• Practice Case Studies: Be prepared for a practical exercise that might involve writing copy for a specific feature, improving an existing user flow, or outlining a content strategy.
• Articulate Your Process: Clearly explain your thought process, decision-making criteria, and how you would approach a given content challenge.
• Focus on Ethics and Safety: For any AI or sensitive domain work, be ready to discuss your approach to ethical design and user safety.
• Prepare Questions: Have thoughtful questions ready for your interviewers about the team, the product roadmap, company culture, and specific challenges.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills through a portfolio and potentially a case study, which is standard for senior creative roles. Candidates should be ready to articulate their strategic thinking and process, especially concerning ethical design and data-driven outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms for managing and publishing content across digital products.
• Design & Prototyping Tools: Proficiency in tools such as Figma, Sketch, Adobe XD for collaborative design and prototyping.
• Collaboration Tools: Expertise in platforms like Slack, Microsoft Teams for team communication.
• Project Management Software: Familiarity with tools like Jira, Asana, Trello for tracking tasks and project progress.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Mixpanel, Amplitude to track user behavior and content performance.
• A/B Testing Platforms: Familiarity with tools for experimentation, such as Optimizely, VWO, or in-house solutions.
• Data Visualization Tools: Ability to interpret data from dashboards (e.g., Tableau, Looker Studio) to inform content decisions.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how content integrates with user journeys managed in CRMs (e.g., Salesforce, HubSpot) can be beneficial.
• Content Operations Tools: Potential use of specialized tools for content auditing, style guide management, or localization workflows.
• AI/ML Platforms: Familiarity with the underlying principles or platforms used for AI-driven features, even if not directly developing them.

📝 Enhancement Note: While specific tools aren't listed, the role implies proficiency in standard UX/Content Design software. The emphasis on data analytics and experimentation suggests strong analytical skills and experience with A/B testing platforms are crucial. Knowledge of AI/ML concepts would be a significant plus given the role's involvement with AI tools.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Unobravo's mission of making mental health support accessible and destigmatized.
• User-Centricity: A deep focus on understanding and serving the needs of users, especially in a sensitive domain like mental health.
• Ethical Design: A paramount importance placed on safety, privacy, and responsible innovation, particularly with AI.
• Collaboration & Transparency: Open communication, shared ownership, and a willingness to work together across disciplines.
• Continuous Improvement: A culture of experimentation, learning, and iterative refinement of products and processes.
• Empathy & Inclusivity: Valuing diverse perspectives and fostering an environment where everyone feels welcome and respected.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with product managers, designers, researchers, engineers, and analysts to co-create solutions.
• Data-Informed Dialogue: Using data and user insights to drive discussions and decision-making.
• Constructive Feedback: Providing and receiving feedback openly and constructively to improve content and product design.
• Proactive Communication: Maintaining clear and consistent communication, especially in a remote-first environment.

📝 Enhancement Note: The company culture is heavily influenced by its mission in mental health, which necessitates a high degree of empathy, ethical awareness, and user focus. Candidates should demonstrate an alignment with these values and be comfortable working in a mission-driven, collaborative, and continuously evolving environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ethical Complexities: Designing content for AI and mental health requires careful consideration of user safety, privacy, and potential biases.
• Balancing Innovation with Responsibility: Implementing cutting-edge AI features while ensuring they are ethical, accessible, and beneficial.
• Scaling Content Globally: Maintaining brand consistency, cultural relevance, and linguistic accuracy across multiple international markets.
• Cross-Functional Alignment: Ensuring all stakeholders have a shared understanding and buy-in for content strategy within complex product development cycles.
• Measuring Impact in a Sensitive Domain: Quantifying the effectiveness of content when dealing with user well-being and therapeutic outcomes.

Learning & Development Opportunities:

• Deep Dive into AI Ethics: Gaining specialized knowledge in designing AI systems responsibly, particularly in health-related fields.
• Internationalization & Localization Expertise: Developing advanced skills in managing content for a global audience.
• Product Strategy Influence: Contributing to high-level product decisions and shaping the future of Unobravo's offerings.
• Mentorship: Opportunity to mentor junior designers and contribute to building the content design function.
• Industry Exposure: Staying abreast of best practices in UX writing, content strategy, and health tech through company events, retreats, and potentially external training.

📝 Enhancement Note: The challenges presented are inherent to working in a rapidly growing health-tech startup with a focus on AI and global expansion. These challenges also represent significant growth opportunities for a motivated candidate looking to build expertise in cutting-edge and impactful areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing content guidelines for an AI-powered mental health chatbot, considering safety and ethical implications?"
• "Describe a time you had to influence product decisions with content strategy. What was the outcome?"
• "Walk us through your process for designing conversational flows for a complex user journey. How do you ensure clarity and effectiveness?"
• "How do you balance the need for brand consistency with localization requirements across different markets?"
• "Describe a challenging situation where you had to collaborate with engineers or product managers on a content-related issue. How did you resolve it?"

Company & Culture Questions:

• "What interests you most about Unobravo's mission to make mental health support accessible?"
• "How do you see your role contributing to Unobravo's values of empathy, ethical design, and user-centricity?"
• "Based on what you know, what do you anticipate would be the biggest challenge for a Senior Content Designer joining Unobravo?"
• "How do you stay updated on best practices in UX writing and AI ethics?"

Portfolio Presentation Strategy:

• Structure for Impact: Begin with an executive summary of your key projects, highlighting your most relevant achievements.
• Deep Dive into 2-3 Key Projects: For each selected project, clearly articulate:
  • The problem statement and business/user goals.
  • Your specific role and contributions.
  • Your design process (research, ideation, iteration, testing).
  • The content solutions you implemented.
  • The measurable results and impact (quantified if possible).
  • Lessons learned.
• Highlight AI & Ethics: Specifically showcase any work related to AI, conversational design, or ethically sensitive domains, detailing your approach to these complexities.
• Demonstrate Governance: Show examples of content guidelines, style guides, or glossaries you've created and how they were maintained.
• Be Prepared for Q&A: Anticipate questions about your decision-making process, collaboration methods, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills, and a deep understanding of content design principles, especially within the context of AI and ethical considerations. Candidates must be ready to articulate their portfolio projects with a clear focus on impact and process.

📌 Application Steps

To apply for this Senior Content Designer/Senior UX Writer position:

• Submit your application through the provided link on Unobravo International's Teamtailor portal.
• Curate Your Portfolio: Select 3-5 of your most impactful projects that demonstrate expertise in UX writing, content strategy, conversational design, and AI interactions. Ensure each project clearly outlines the problem, your role, process, solutions, and measurable results. Tailor your selection to highlight experience relevant to Unobravo's mission and the challenges of working with AI in sensitive domains.
• Tailor Your Resume: Highlight keywords and experiences directly related to Content Design, UX Writing, product-led environments, cross-functional collaboration, AI design, and ethical considerations. Quantify achievements where possible.
• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, articulating your process, and demonstrating the impact of your work. Be ready to discuss your approach to ethical design and AI.
• Research Unobravo: Thoroughly understand Unobravo's mission, values, company culture, and recent developments. Prepare thoughtful questions that demonstrate your engagement and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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