UX Designer LATAM

📍 Job Overview

Job Title: UX Designer LATAM

Company: Alphalion

Location: LATAM-remote

Job Type: Full-Time

Category: Growth Marketing / E-commerce Operations

Date Posted: 2026-03-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue growth through the design of high-converting e-commerce experiences, directly impacting Conversion Rate (CVR), Average Order Value (AOV), and Customer Lifetime Value (LTV).

• Translate growth strategies, user behavior insights, and performance data into impactful designs for landing pages, Product Detail Pages (PDPs), sales funnels, and customer lifecycle touchpoints.

• Develop and maintain a scalable, modular e-commerce design system to accelerate experimentation velocity and ensure consistent, high-quality execution across all customer-facing digital assets.

• Collaborate cross-functionally with Growth, Paid Media, Creative, Retention, and Development teams to prioritize, design, and ship impactful A/B tests and optimization initiatives.

📝 Enhancement Note: This role is positioned as a "growth owner" rather than a traditional production designer, emphasizing a strong commercial mindset and direct accountability for business outcomes, particularly revenue metrics within an e-commerce context. The "LATAM-remote" designation, combined with the provided salary range, suggests a focus on talent within Latin America for a US-based company, with compensation calibrated to local markets.

📈 Primary Responsibilities

• Design and iterate on high-converting e-commerce assets, including landing pages, PDPs, collection pages, bundle offers, interactive quizzes, and promotional funnels, all meticulously aligned with defined growth priorities.

• Construct and manage a robust, scalable, and modular e-commerce design system that facilitates rapid experimentation and ensures consistent brand execution across all digital touchpoints.

• Generate structured and data-informed UX concepts, deeply rooted in user research, performance analytics, and principles of behavioral psychology, to drive desired customer actions.

• Foster close partnerships with Growth, Paid Media, Creative, Retention, and Development teams to collaboratively prioritize, design, and deploy high-impact growth experiments and optimization initiatives.

• Continuously analyze and optimize the entire customer journey, from initial user acquisition through the checkout process and post-purchase engagement, identifying and addressing friction points.

• Leverage a suite of analytics tools, heatmaps, session recordings, and A/B testing platforms to inform design decisions, validate hypotheses, and drive rapid iteration cycles.

📝 Enhancement Note: The responsibilities highlight a proactive and data-driven approach to UX design, with a clear emphasis on business impact and cross-functional collaboration essential for driving growth in a performance-oriented e-commerce environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of UX principles and their application to commercial success is paramount. Candidates with backgrounds in Design, Human-Computer Interaction (HCI), Psychology, or related fields are often well-suited.

Experience: 3–6 years of dedicated UI/UX design experience, with a significant and demonstrable focus on e-commerce platforms and direct-to-consumer (DTC) brands.

Required Skills:

• Proven track record in designing high-converting landing pages and Product Detail Pages (PDPs) that directly contribute to revenue and conversion goals.

• Hands-on experience and practical knowledge of A/B testing methodologies and Conversion Rate Optimization (CRO) initiatives, including hypothesis generation and result analysis.

• Advanced proficiency in Figma, specifically leveraging component systems, auto layout, and advanced prototyping features for efficient design and collaboration.

• Solid understanding of mobile-first design principles and core UX fundamentals, including visual hierarchy, persuasive design elements, and trust-building strategies.

Preferred Skills:

• Familiarity with or direct experience using analytics and A/B testing tools such as Google Analytics 4 (GA4), Hotjar, VWO (Visual Website Optimizer), Intelligems, Triple Whale, or similar platforms.

• Experience within DTC brands or performance marketing environments, understanding the nuances of driving customer acquisition and retention through digital channels.

• Experience in building and managing scalable design systems to support rapid experimentation and consistent brand execution.

📝 Enhancement Note: The required skills emphasize practical application of UX design for commercial outcomes, with a strong preference for candidates who understand performance marketing metrics and tools, indicating a role that is deeply integrated with growth and revenue objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 distinct e-commerce projects that demonstrate a direct impact on key performance indicators (KPIs) like CVR, AOV, or LTV.

• Include case studies that detail the problem statement, your design process, the specific UX/UI solutions implemented, and quantifiable results achieved through A/B testing or optimization.

• Present examples of landing pages, PDPs, or conversion funnels designed with a clear understanding of persuasive design and conversion psychology.

Process Documentation:

• Provide examples of how you have translated user research, data insights, and A/B testing results into actionable design recommendations and implemented changes.

• Illustrate your approach to building and maintaining a design system, including its components, guidelines, and how it supports faster experimentation.

• Detail your process for collaborating with cross-functional teams (Growth, Dev, Marketing) on experiment design, implementation, and analysis.

• Showcase your methodology for iterating on designs based on performance data and user feedback, highlighting a continuous optimization loop.

📝 Enhancement Note: The portfolio must serve as tangible proof of the candidate's ability to drive measurable business results through UX design, moving beyond aesthetic considerations to demonstrate a strategic and data-driven approach to conversion optimization within an e-commerce context.

💵 Compensation & Benefits

Salary Range:

• The expected base salary range for this position is $35,000 - $45,000 USD per year.

Benefits:

• Performance Bonuses: Eligibility for bonuses tied to individual and team performance, reflecting the company's focus on results.

• Growth Incentives: Opportunities for incentives that support professional development and career advancement within the company.

• Health & Wellness Support: Benefits designed to support the overall health and well-being of team members.

• Professional Development: Resources and opportunities aimed at enhancing professional skills and career goals.

Working Hours:

• This role is designated as fully remote, with an expected commitment of approximately 40 hours per week. Flexibility may be offered, but core availability for cross-functional collaboration and timely project delivery is expected.

📝 Enhancement Note: The salary range is specific to a LATAM-based remote role for a US company, indicating a need for candidates to understand that compensation is adjusted for regional cost of living and market rates. The inclusion of performance bonuses and growth incentives aligns with the company's performance-driven culture. The US location for the company is inferred from the salary range and the mention of calibrating pay to local markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Direct-to-Consumer (DTC) Brands, Performance Marketing. Alphalion operates in a competitive market focused on driving direct sales and customer acquisition through optimized digital experiences.

Company Size: The provided information does not specify company size, but the mention of "fast-growing" implies a dynamic and potentially scaling organization. This often means opportunities for impact but also a need for adaptability.

Founded: Information not provided.

Team Structure:

• The UX Designer will likely be part of a Growth or Marketing team, working closely with specialists in Paid Media, Creative, and potentially a dedicated CRO or Analytics function.

• Reporting structure is not specified but is likely to a Growth Lead, Head of Marketing, or potentially a Product Manager focused on conversion.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics, A/B testing results, and user behavior data to inform all design choices and prioritize initiatives.

• Experimentation & Iteration: A core methodology involves rapid hypothesis testing, quick iteration based on learnings, and a willingness to embrace both successful and unsuccessful test outcomes.

• Systematic Design: Building and leveraging a scalable design system to ensure efficiency, consistency, and speed in deploying new designs and experiments.

Company Website: Alphalion.com

📝 Enhancement Note: The company culture is clearly performance-driven, with a strong emphasis on data, experimentation, and direct commercial impact. The "fast-growing" nature suggests a need for individuals who can adapt, take ownership, and contribute to building scalable systems.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer (2-5 years of experience), focusing on execution and direct contribution to growth metrics. The emphasis on "thinking like a growth owner" suggests potential for advancement into more strategic growth roles or senior design positions.

Reporting Structure: The UX Designer will likely report into a Growth or Marketing leadership role, with significant day-to-day interaction with cross-functional peers and stakeholders in Paid Media, Creative, and Development.

Operations Impact: The primary impact of this role is directly on revenue generation and key e-commerce performance indicators (CVR, AOV, LTV). The UX Designer is a critical component of the growth engine, responsible for optimizing the digital customer experience to drive business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX, conversion optimization, and performance marketing design within a rapidly growing DTC brand.

• Strategic Influence: Progress to roles with greater strategic input on growth initiatives, potentially moving into Growth Product Management or Senior UX/Design Lead positions.

• System Building: Contribute to the development and expansion of scalable design systems and optimization frameworks, building a reputation for creating efficient and effective design processes.

• Cross-Functional Exposure: Gain valuable experience collaborating across various departments, understanding the broader business strategy and how design contributes to it.

📝 Enhancement Note: This role offers a clear path for growth within the performance marketing and e-commerce design space. The emphasis on direct impact and ownership provides opportunities to develop a strong commercial acumen and strategic thinking, valuable for future leadership roles in operations or product.

🌐 Work Environment

Office Type: This is a remote-first role, meaning the primary work environment will be home-based. The company is based in the U.S. but hires remotely.

Office Location(s): While the role is LATAM-remote, the company is U.S.-based. Specific physical office locations are not detailed, but the remote nature alleviates the need for commuting to a central hub.

Workspace Context:

• Collaborative Digital Environment: Expect frequent use of digital collaboration tools (e.g., Slack, Figma, project management software) for communication and design handoffs.

• Technology Stack: Access to industry-standard design and analytics tools will be provided or expected. Proficiency in these tools is crucial for day-to-day operations.

• Team Interaction: While remote, opportunities for virtual team meetings, design critiques, and collaborative brainstorming sessions will be integral to the workflow.

Work Schedule: The role requires approximately 40 hours per week, with flexibility expected. However, availability during core business hours for collaboration with U.S.-based teams may be necessary. The focus is on output and meeting project deadlines rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The remote-first nature of this role requires self-discipline and strong digital communication skills. While LATAM-based, candidates should be prepared for potential overlap with U.S. working hours for effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a brief note highlighting suitability for the role. Focus on quantifying achievements and aligning your experience with growth objectives.

• TA Screen: Initial review by Talent Acquisition for alignment with core requirements and cultural fit.

• Cultural + Behavioral Assessment: A personality assessment followed by a call with a cultural specialist to evaluate alignment with company values and behavioral expectations. Be prepared to discuss how you handle accountability, data-driven decisions, and learning from failures.

• Hiring Manager & Team Interviews: Deeper dives into your UX process, design thinking, and collaboration skills with the hiring manager and potential team members.

• Final Round (Case Study/Work Simulation): A role-specific challenge designed to assess your practical skills in designing for conversion, analyzing data, and presenting your rationale.

• Decision & Offer: The company aims for a swift hiring process, typically concluding within 2-4 weeks.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the business objective, your role, the actions you took, and the measurable results (e.g., "Increased CVR by 15%," "Reduced checkout drop-off by 10%").

• Tell a Story: Structure your case studies to clearly articulate the problem, your design process, the solution, and the impact. Explain why you made certain design decisions, linking them back to data and business goals.

• Showcase Figma Mastery: Highlight your proficiency with Figma's advanced features, such as component systems, auto layout for responsive design, and interactive prototyping.

• Focus on Conversion: Emphasize projects where your design directly influenced conversion rates, AOV, or LTV. If you have examples of A/B tests you designed and their outcomes, include them.

• Demonstrate Data Literacy: Show how you use analytics, heatmaps, and A/B test results to inform your designs and iterate effectively.

Challenge Preparation:

• Understand the Company's Business: Research Alphalion’s products, target audience, and market position. Understand their growth strategy and how UX contributes to it.

• Practice Design Exercises: Prepare for a design challenge by practicing rapid ideation, wireframing, and prototyping for e-commerce scenarios (e.g., optimizing a PDP, designing a new promotional funnel).

• Data Interpretation: Be ready to interpret mock data or scenarios and explain how you would use that information to make design decisions.

• Articulate Your Process: Clearly explain your thought process, design decisions, and how you would measure success for any proposed solution.

📝 Enhancement Note: The interview process is robust, with a significant emphasis on cultural fit and practical application of UX for business results. The portfolio and final round challenge are critical for demonstrating the ability to drive measurable growth.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Advanced proficiency with component systems and auto layout is critical.

• Design System Tools: Experience with building, maintaining, and scaling design systems within Figma or similar platforms.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping methods to create interactive user flows.

Analytics & Reporting:

• Google Analytics 4 (GA4): For understanding user behavior, traffic sources, conversion paths, and site performance.

• Heatmap & Session Recording Tools: Tools like Hotjar or FullStory to visualize user interactions, identify drop-off points, and understand user flows.

• A/B Testing Platforms: Experience with tools such as VWO, Optimizely, or Google Optimize for designing, running, and analyzing experiments.

• Performance Marketing Analytics: Familiarity with platforms like Triple Whale or similar for understanding campaign performance and ROI.

CRM & Automation:

• While not a primary focus, understanding how UX designs integrate with CRM systems and marketing automation workflows (e.g., email, SMS) for personalized customer journeys is beneficial.

📝 Enhancement Note: Proficiency in Figma is a must-have. The role heavily relies on data interpretation and A/B testing tools to drive optimization, indicating a need for strong analytical skills alongside design craft.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for outcomes, not just tasks. Designing with business objectives and KPIs as the primary driver.

• Data-Driven: Prioritizing data and validated learning over opinions in design decisions.

• Performance-Oriented: A focus on delivering measurable results that directly impact revenue and growth metrics.

• Agility & Speed: Moving quickly to experiment, iterate, and adapt without sacrificing clarity, hierarchy, or polish.

• Learning Mindset: Comfort with discussing failed tests, extracting valuable lessons, and continuously improving processes and outcomes.

Collaboration Style:

• Cross-Functional Partnership: A highly collaborative approach working closely with Growth, Paid Media, Creative, Retention, and Development teams.

• Experimentation Culture: Fostering an environment where ideas are openly shared, tested, and iterated upon, with a focus on collective learning.

• Feedback Integration: Actively seeking and integrating feedback from various stakeholders and user data to refine designs and strategies.

📝 Enhancement Note: The company culture is built around high accountability, data-backed decisions, and a continuous drive for improvement, all aimed at achieving significant commercial outcomes in the e-commerce space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Craft with Commercial Demands: Effectively integrating aesthetic quality with the imperative to drive conversion rates and revenue, ensuring designs are both visually appealing and highly effective.

• Rapid Iteration and Experimentation: Maintaining high-quality execution while operating at a fast pace, managing multiple experiments, and quickly iterating based on performance data.

• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, heatmaps, A/B tests) to form clear, actionable design hypotheses.

• Remote Collaboration: Ensuring seamless communication and collaboration with a distributed team across different time zones and cultural contexts.

Learning & Development Opportunities:

• Deep Dive into E-commerce Growth: Gain extensive experience in conversion rate optimization, A/B testing, and performance marketing design within a fast-paced DTC environment.

• System Design Expertise: Contribute to and expand a scalable design system, a valuable skill set for future roles.

• Data Analytics & CRO Acumen: Develop a sophisticated understanding of key e-commerce metrics and how to leverage data for strategic design decisions.

• Career Progression: Potential to advance into senior design roles, growth strategy positions, or product management within the company.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges at the intersection of design and business growth, offering a rich learning environment and clear pathways for career advancement within the e-commerce and performance marketing sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an e-commerce experience that directly increased conversion rate or AOV. What was your process, what data did you use, and what were the results?" (Prepare a case study focusing on quantifiable impact.)

• "How do you approach building a scalable design system for an e-commerce brand with a high experimentation velocity?" (Be ready to discuss component strategy, documentation, and adoption.)

Company & Culture Questions:

• "Why Alphalion? What specifically about our mission or this role excites you?" (Research the company's products, values, and market position.)

• "How do you handle ambiguity and prioritize tasks when working in a fast-paced, remote environment?" (Highlight your self-management, communication, and prioritization skills.)

Portfolio Presentation Strategy:

• Focus on Impact: Lead with the business problem and the measurable results. Quantify everything possible.

• Explain Your 'Why': Clearly articulate your design decisions, linking them to user insights, data, and business objectives.

• Showcase Process: Detail your workflow from research and ideation to testing and iteration.

• Highlight Collaboration: Explain how you worked with other teams (e.g., Growth, Dev) to bring your designs to life and measure their success.

• Be Ready for Figma Deep Dive: Prepare to discuss your use of Figma’s advanced features, component libraries, and prototyping capabilities.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of design expertise, data literacy, and a strong commercial mindset, with a clear ability to translate strategic goals into tangible design outcomes.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Highlight quantifiable achievements in e-commerce UX design, conversion optimization, and A/B testing. Use keywords from the job description (e.g., CVR, AOV, LTV, Figma, CRO, DTC).

• Craft Your Portfolio: Select 2-3 of your strongest e-commerce projects. For each, clearly articulate the business problem, your design process, the UX/UI solutions, and most importantly, the measurable business impact (e.g., % increase in CVR, $ increase in AOV). Ensure your Figma work is well-presented.

• Write a Compelling Note: In your brief note, directly address why you are a great fit for this specific role at Alphalion, referencing your experience with growth-driven design and your ability to take ownership of outcomes.

• Research Alphalion: Understand their brand, products, and target audience. Be prepared to discuss how your design philosophy aligns with their performance-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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