Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 5, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development and execution of compelling visual design assets for a leading digital insurance platform.

• Champion the evolution and consistent application of BJAK’s brand identity across all consumer-facing and internal touchpoints.

• Drive creative excellence and provide strategic design direction in a fast-paced, high-growth technology environment.

• Collaborate cross-functionally to ensure design initiatives align with marketing objectives and product strategies, leveraging AI tools for enhanced ideation and production.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for experienced professionals capable of both hands-on design execution and leadership. The emphasis on "shaping BJAK's brand" and "evolving and strengthening its identity" suggests a strategic contribution beyond mere asset creation. The mention of AI tools points to a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Lead the conceptualization and creation of high-impact design assets for diverse campaigns, including social media, web, product visuals, and comprehensive marketing materials.

• Strategically evolve and meticulously maintain BJAK’s brand identity, ensuring unwavering clarity, consistency, and a premium aesthetic across all brand touchpoints.

• Foster seamless collaboration with marketing, content, product, and performance teams to deliver on-brand creative solutions that demonstrably drive business results.

• Adapt visual language and design approaches to effectively resonate with a broad spectrum of audiences, including consumers, business partners, and internal stakeholders.

• Develop, uphold, and refine BJAK’s comprehensive brand guidelines, serving as the primary guardian of top-tier design quality and brand integrity across all creative outputs.

• Mentor and guide junior designers, fostering a culture of creative excellence and supporting their professional development within the design team.

• Provide strategic design insight and contribute to the overall brand and design direction, reporting directly to the Creative Manager.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship, hands-on design leadership, and team mentorship. The focus on "driving results" and collaborating with "performance teams" indicates a results-oriented approach to design, common in growth-stage tech companies. The mentorship aspect suggests a growing design team where senior members are expected to contribute to talent development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related creative field is expected, often demonstrated through a robust portfolio.

Experience: 5–8 years of progressive experience in brand design, graphic design, or closely related creative roles, with a preference for experience within fast-paced, startup, or technology-driven environments.

Required Skills:

• Proven expertise in brand storytelling and visual design, with a strong portfolio showcasing impactful brand narratives and exceptional visual execution.

• Mastery of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and proficiency in collaborative design platforms like Figma.

• Demonstrated experience with motion design tools, such as Adobe After Effects or Premiere Pro, for creating dynamic visual content.

• Strong command of fundamental design principles, including layout, typography, composition, and color theory, with a keen eye for brand consistency.

• Ability to translate complex creative briefs into clear, engaging, and on-brand visual designs.

• Experience or demonstrable interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

• Proven ability to mentor junior designers, provide constructive creative direction, and foster a collaborative team environment.

Preferred Skills:

• Experience in creating compelling visuals specifically for performance marketing campaigns and commercial advertising.

• Additional skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, template creation, and the management of brand asset libraries.

📝 Enhancement Note: The experience requirement (5-8 years) and the emphasis on "design leadership" and "mentoring" firmly place this role at a senior individual contributor level, with potential for future team leadership. The inclusion of AI tools and performance marketing visuals indicates a modern design function that is both technically advanced and business-impact focused.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is critical, showcasing a minimum of 5-8 years of professional design work with a clear focus on brand strategy and visual identity development.

• Examples demonstrating expertise in evolving or strengthening a brand’s visual language across multiple platforms (web, social, marketing collateral, product visuals).

• Case studies that illustrate the design process from brief to final execution, highlighting problem-solving, creative decision-making, and the impact of design solutions.

• Visuals that exemplify superior craft, attention to detail, and a sophisticated understanding of typography, layout, and composition.

Process Documentation:

• While not explicitly stated as a deliverable, candidates should be prepared to articulate their design process, including:

  • Workflow for campaign asset creation, from concept to final delivery.

  • Methods for ensuring brand consistency across diverse outputs.

  • Collaboration strategies with cross-functional teams (marketing, product).

  • Approach to incorporating feedback and iterating on designs.

  • How AI tools are integrated into their design workflow for efficiency and innovation.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is paramount. It's not just about showcasing polished final assets but also the strategic thinking, problem-solving, and leadership capabilities behind them. Applicants should prepare to discuss their process, particularly how they've managed brand evolution and collaborated with various departments.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Malaysia with 5-8 years of experience, particularly within the tech/fintech sector, a competitive annual salary range is estimated between MYR 80,000 to MYR 130,000. This range accounts for the candidate's experience, the strategic nature of the role, and the cost of living in the Klang Valley area.

Benefits:

• Competitive salary and the opportunity to grow into a creative leadership role, indicating potential for career advancement and salary progression.

• Ownership of high-impact visuals that will be seen by millions of users, offering significant professional visibility and impact.

• A dynamic work environment within a fast-moving team that values clear thinking, smart design, and efficient execution.

• A company culture that actively encourages creativity and experimentation, providing a platform for innovation.

• Hybrid working system, offering flexibility and a balance between in-office collaboration and remote work.

Working Hours: The standard working hours are likely around 40 hours per week, typical for full-time roles. The hybrid arrangement suggests flexibility in how these hours are managed, balancing in-office days with remote work.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in Malaysia, considering the specified experience level and the company's industry (technology/fintech). The benefits listed emphasize career growth, impact, and work-life balance, aligning with typical offerings for senior creative positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on application platforms and digital insurance. BJAK is a pioneer in digitizing the insurance industry in Southeast Asia, now expanding into AI-integrated applications. This positions the company at the forefront of technological innovation in its sector.

Company Size: While not explicitly stated by number, the description "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization" suggests a dynamic, agile, and potentially fast-growing company that values expertise and direct contribution over hierarchy.

Founded: The founding date is not specified, but the company has developed the "first and leading insurance platform in Southeast Asia," indicating a history of successful product development and market leadership.

Team Structure:

• The design team is likely integrated within a broader marketing or creative department, reporting to a Creative Manager.

• The organization emphasizes a "very flat organization" with "all members expected to be hands-on and to contribute directly," implying a collaborative, less hierarchical structure where individual contributions are highly valued.

Methodology:

• Emphasis on "engineering and product excellence" suggests a data-informed and results-oriented approach to all functions, including design.

• The "flat organization" implies a culture of open communication, direct feedback, and shared responsibility for achieving company goals.

• The drive to build "new, superior applications in emerging use cases as applications become increasingly integrated with AI" points to a forward-thinking, innovative, and experimental approach to product and design development.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to be a tech-forward company with a strong emphasis on product excellence and innovation. The "flat organization" structure suggests an environment where designers can have significant autonomy and impact, but also need to be proactive and collaborative. The focus on AI integration is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Brand Designer, implying a mid-to-senior level position. It requires significant experience (5-8 years) and the ability to lead creative output, mentor others, and contribute strategically to brand direction. This level typically involves taking ownership of major design initiatives and acting as a subject matter expert.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This indicates a clear line of management and mentorship, with the Creative Manager likely overseeing broader creative strategy and team performance.

Operations Impact: The Senior Brand Designer's impact is measured through the creation of "high-impact design assets" that drive results, the evolution and consistency of BJAK's brand identity, and the successful delivery of on-brand work that supports marketing and product objectives. Their work directly influences user perception, brand recognition, and potentially conversion rates through effective visual communication.

Growth Opportunities:

• Creative Leadership: The explicit mention of "opportunity to grow into a creative leadership role" suggests a clear path towards management or lead designer positions within the company.

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, AI-driven design, performance marketing visuals, and design systems.

• Impactful Projects: Working on high-visibility projects for a platform used by millions of users across Southeast Asia, providing significant portfolio-building experience.

• Cross-functional Exposure: Gaining experience by collaborating closely with product, marketing, and performance teams, understanding broader business objectives.

📝 Enhancement Note: The growth path from Senior Brand Designer to a "creative leadership role" is a significant draw. Candidates should be prepared to discuss their leadership aspirations and how they envision mentoring and guiding design efforts at BJAK. The emphasis on impact through millions of users highlights the scale of the role.

🌐 Work Environment

Office Type: A hybrid working system is offered, indicating a blend of in-office collaboration and remote work flexibility. This setup is common in modern tech companies to balance team cohesion with individual productivity.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub within the Klang Valley, offering good accessibility.

Workspace Context:

• Collaborative Environment: The hybrid model and the "flat organization" structure suggest an environment that encourages open communication and collaboration, both in physical meetings and digital channels.

• Technology & Tools: Access to industry-standard design tools (Adobe Creative Suite, Figma) and potentially emerging AI design tools will be integral to the workspace.

• Team Interaction: Opportunities for regular interaction with the Creative Manager, fellow designers, and cross-functional teams (marketing, product, performance) are key components of the work environment, facilitated by the hybrid model.

Work Schedule: While specific hours are not detailed, a standard full-time schedule (likely 40 hours/week) is implied. The hybrid nature of the work arrangement suggests flexibility in scheduling, allowing for focused work periods both in the office and remotely.

📝 Enhancement Note: The hybrid work model is a key feature. Candidates should consider how they best thrive in such an environment – their ability to self-manage, communicate effectively across distances, and contribute to team cohesion both in-person and virtually. The location in Bandar Utama is a plus for accessibility within the Klang Valley.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, focusing on resume and portfolio alignment with the Senior Brand Designer requirements.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design rationale, impact, and leadership experience. This is where the candidate will demonstrate their brand storytelling and visual excellence.

• Skills-Based Assessment/Challenge: Potentially a design challenge or case study, either pre-interview or during a live session, to assess problem-solving skills, creative execution under pressure, and alignment with BJAK's brand aesthetic. This might involve adapting a brief or creating a new asset.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, product, or performance teams to assess collaboration skills and understanding of business objectives.

• Final Interview: Likely with senior leadership or the Creative Manager to discuss cultural fit, career aspirations, and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase brand evolution, visual storytelling, and leadership. Prioritize work that aligns with BJAK's industry or target audience if possible.

• Tell a Story: For each project, clearly articulate the brief, your role, the process, challenges faced, your design decisions, and the measurable impact or results. Use clear visuals and concise text.

• Highlight Leadership & Mentorship: Include examples or descriptions of how you've guided junior designers, influenced creative direction, or managed complex projects.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates expertise in Adobe Creative Suite, Figma, and motion tools. If you have AI-generated work, clearly label it and explain your process.

• Brand Consistency is Key: Your portfolio itself should be impeccably designed and consistently branded, reflecting your attention to detail and aesthetic sensibility.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK's current brand identity, target audience, and marketing efforts. Identify strengths and potential areas for visual enhancement.

• Practice Design Briefs: Work through hypothetical design briefs relevant to BJAK's business (e.g., a campaign for a new product feature, social media assets for user acquisition).

• Focus on Speed & Quality: Be prepared to produce high-quality work within a limited timeframe. Prioritize clear communication of your design rationale.

• Articulate Process: Be ready to explain your thought process, tool choices, and how you would ensure brand consistency and impact in your solution.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Applicants must be prepared to deep-dive into their work, explain their rationale, and demonstrate leadership potential. The potential for a design challenge means practicing quick, effective creative problem-solving is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI/UX prototyping, and design system management. Its collaborative features are paramount in a hybrid work environment.

• Motion Design Tools: Adobe After Effects and Premiere Pro are specified for creating dynamic visual content, animations, and video assets.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's primary toolset, but an understanding of how marketing automation platforms and CRMs are used to deploy creative assets can provide valuable context for campaign design.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The explicit mention of After Effects/Premiere Pro highlights the need for motion design skills. The interest in AI tools for design suggests that familiarity with emerging AI-powered design software or plugins would be a strong asset.

👥 Team Culture & Values

Operations Values:

• Creativity & Experimentation: BJAK encourages creativity and experimentation, providing a fertile ground for innovative design solutions.

• Engineering & Product Excellence: A core value, implying that design should be grounded in functionality, user experience, and measurable outcomes, rather than purely aesthetic pursuits.

• Hands-on Contribution: All team members are expected to be hands-on and contribute directly, fostering a culture of active participation and accountability.

• Clear Thinking & Smart Design: The team values intellectual rigor and efficiency in design, aiming for solutions that are both effective and elegant.

• Impact & Efficiency: A focus on creating visuals that have a significant impact while being produced efficiently, likely leveraging technology and streamlined processes.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with marketing, content, product, and performance teams, requiring strong communication and the ability to understand diverse perspectives.

• Flat Organization Dynamics: Encourages direct communication, open feedback, and a sense of shared ownership among team members, regardless of seniority.

• Fast-Paced Iteration: The environment likely involves rapid prototyping, feedback loops, and iterative design processes to quickly adapt to market needs and opportunities.

📝 Enhancement Note: Candidates should align their personal work style with BJAK's values of innovation, excellence, and direct contribution. Demonstrating an ability to collaborate effectively across departments and thrive in a fast-paced, iterative environment will be crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Evolving a strong brand identity while delivering tailored visuals for various audiences (consumers, partners, internal) and platforms (campaigns, web, product) requires strategic thinking and adaptability.

• High-Pace, High-Volume Environment: The fast-paced nature of a tech startup means managing multiple projects, tight deadlines, and frequent iterations without sacrificing quality.

• Integrating AI into Design Workflow: Staying ahead of the curve by effectively integrating new AI design tools and techniques into established creative processes, ensuring they enhance rather than hinder output.

• Measuring Design Impact: Quantifying the effectiveness of design work, particularly in campaign visuals and user-facing assets, and translating that into tangible business results.

Learning & Development Opportunities:

• Creative Leadership Track: A clear path to grow into team leadership or management roles within the design function.

• Exposure to AI in Design: Hands-on experience with cutting-edge AI tools for design ideation and production, positioning the candidate at the forefront of industry trends.

• Cross-functional Skill Development: Gaining deeper insights into marketing strategies, product development, and performance analytics through close collaboration.

• High-Impact Project Ownership: Leading design for a platform with millions of users offers unparalleled experience and resume-building opportunities.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges like balancing brand integrity with diverse needs or integrating new technologies. Highlighting past experiences where they've successfully navigated similar situations will be beneficial. The growth opportunities are significant, particularly in leadership and emerging tech.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity for [specific new product/campaign] while maintaining consistency with our existing visual language?" (Assesses strategic thinking, brand understanding, and creative problem-solving).

• "Describe a time you successfully mentored a junior designer or guided a creative project. What was your process?" (Evaluates leadership, mentorship, and project management skills).

• "How do you balance the need for creative execution with performance-driven marketing objectives? Can you give an example?" (Tests understanding of business impact and data-informed design).

Company & Culture Questions:

• "What excites you about BJAK's mission and its position in the Southeast Asian market?" (Assesses research and genuine interest).

• "How do you thrive in a fast-paced, iterative, and flat organizational structure?" (Probes cultural fit and work style).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem/Brief -> Your Role & Process -> Creative Solutions -> Challenges & Learnings -> Impact/Results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recall).

• Highlight Leadership: Explicitly point out instances where you led design efforts, mentored others, or influenced strategic decisions.

• Be Ready for Live Critiques: Prepare to discuss your design choices in detail and defend them with rationale, even if asked to make quick adjustments.

• Showcase Tool Versatility: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, motion tools, and any AI design tools you use.

📝 Enhancement Note: Preparation should focus on articulating design rationale, demonstrating leadership, and showcasing an understanding of BJAK's business context. Candidates should be ready to "think on their feet" during design challenges and portfolio discussions.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application, including a resume and a link to your online portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your most impactful brand design projects, clearly detailing your role, process, and the results achieved. Tailor your presentation to highlight leadership and collaboration.

• Resume Optimization: Craft your resume to emphasize your 5-8 years of relevant experience, specific skills in Adobe Creative Suite, Figma, motion design, and any experience with AI tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and leadership capabilities. Prepare specific examples for common interview questions related to brand evolution, mentorship, and working in fast-paced environments.

• Company Research: Thoroughly research BJAK's mission, products, existing brand presence, and target markets to demonstrate genuine interest and cultural alignment during interviews. Understand their focus on innovation and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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