Senior Amazon Graphic Designer (A+ & Main Images)

📍 Job Overview

Job Title: Senior Amazon Graphic Designer (A+ & Main Images)

Company: Hadley Designs

Location: Costa Rica (Remote)

Job Type: Full-Time

Category: Creative & Media / Marketing / E-Commerce Operations

Date Posted: November 06, 2025

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual strategy and execution for all Amazon product listings, focusing on A+ content and main images to drive customer engagement and conversion.

• Leverage data-driven insights and A/B testing methodologies to continuously optimize visual assets, aiming for year-over-year click-through rate (CTR) growth.

• Develop and maintain a cohesive visual brand system across e-commerce platforms, ensuring brand consistency and trust.

• Collaborate closely with cross-functional teams, including sales and product development, to align creative output with business objectives and performance goals.

📝 Enhancement Note: While the primary focus is graphic design, the emphasis on "A+ & Main Images," "visual performance," "data insights," "A/B testing," and "measurable growth" strongly indicates a role deeply integrated with e-commerce operations and revenue generation. This position requires a blend of creative talent and analytical rigor typical of roles within a GTM or E-commerce Operations function, aiming to directly impact sales performance through visual merchandising.

📈 Primary Responsibilities

• Design, test, and optimize main and secondary images for Amazon product listings to enhance customer appeal and inform purchasing decisions.

• Develop compelling A+ content that tells a brand story, highlights product benefits, and differentiates Hadley Designs from competitors.

• Execute A/B tests on imagery and A+ content using relevant tools, analyzing results to identify key drivers of CTR and conversion.

• Establish and enforce visual consistency standards, templates, and guidelines to reinforce brand identity and build customer trust across all e-commerce touchpoints.

• Partner with copywriters and category managers to ensure seamless integration of visual elements with product messaging and marketing campaigns.

• Conduct creative reviews, providing constructive feedback and coaching to team members on design best practices for e-commerce, including composition, lighting, and visual storytelling.

• Stay abreast of the latest e-commerce trends, competitor visual strategies, and Amazon platform innovations to maintain a competitive edge.

• Maintain an organized digital asset management system for all imagery and design files, ensuring efficient retrieval and version control.

• Document workflows and processes related to image creation, optimization, and testing to ensure scalability and consistency.

📝 Enhancement Note: The responsibilities emphasize not just creative output but also performance analysis, testing, and process documentation. This suggests a need for a candidate who can operate with the rigor of an operations professional, focusing on quantifiable results and repeatable processes within the creative domain. The mention of "workflow documentation" and "organized image library" points to operational efficiency as a key performance indicator.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional graphic design experience.

• At least 2 years of specialized experience in e-commerce graphic design, with a strong focus on platforms like Amazon.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Specifically Photoshop and Illustrator, for image manipulation, creation, and layout design.

• Expertise in Amazon Image Strategy: Deep understanding of Amazon's image requirements, best practices for main images, lifestyle shots, infographics, and A+ content design.

• A/B Testing Proficiency: Experience with Amazon-specific A/B testing tools (e.g., Amazon Experiments) or third-party platforms (e.g., PickFu, Helium 10) to test visual variations and measure impact.

• Strong understanding of visual principles: Composition, color theory, lighting, visual hierarchy, and typography as applied to e-commerce product presentation.

• Data-driven decision-making: Ability to interpret performance data (CTR, conversion rates) and translate insights into actionable design strategies.

• Organizational Skills: Meticulous attention to detail, exceptional ability to manage multiple projects simultaneously, and maintain organized digital assets.

• Communication Skills: Excellent verbal and written communication for collaborating with cross-functional teams, presenting creative concepts, and providing feedback.

• Growth Mindset: A proactive and adaptable approach to learning, embracing new trends, technologies, and feedback to drive continuous improvement.

Preferred Skills:

• Familiarity with other e-commerce platforms beyond Amazon.

• Basic understanding of SEO principles as they relate to product listing visuals.

• Experience with digital asset management (DAM) systems.

• Knowledge of consumer psychology and behavioral economics in relation to visual design.

📝 Enhancement Note: The emphasis on specific Amazon tools like PickFu and Helium 10, alongside data analysis for CTR and conversions, positions this role as a critical part of the e-commerce revenue operations. Proficiency in these areas is key for candidates looking to apply their design skills within a performance-driven GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated E-commerce Performance: Showcase at least 2-3 case studies detailing your visual optimization strategies for Amazon listings or other e-commerce platforms.

• Quantifiable Results: For each case study, clearly articulate the problem, your design solution, the tools and methodologies used (e.g., A/B testing, data analysis), and the measurable impact (e.g., % increase in CTR, conversion rate improvement, sales growth).

• Visual System Examples: Include examples of brand guidelines, template systems, or consistent visual frameworks you have developed and implemented for e-commerce.

• A/B Testing Documentation: If possible, provide examples or descriptions of A/B tests conducted, highlighting your approach to hypothesis generation, execution, and analysis.

• Range of Visual Assets: Showcase a diverse portfolio including main images, secondary images, infographics, lifestyle shots, and A+ content designs.

Process Documentation:

• Candidates are expected to demonstrate an understanding of process-driven design workflows, including:
  • Workflow Design: Ability to map out and optimize the process for creating, reviewing, and deploying e-commerce visual assets.
  • Implementation & Automation: Experience with implementing design templates and potentially exploring automation for repetitive tasks.
  • Measurement & Analysis: A clear approach to tracking the performance of visual assets and iterating based on data.

📝 Enhancement Note: For a role that bridges creative and performance, a portfolio showcasing not just aesthetic quality but also strategic thinking, data utilization, and process adherence is crucial. This section emphasizes the need for candidates to demonstrate their ability to operate within an operations framework, proving impact through tangible results and well-documented processes.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title, 5+ years of experience, specialized e-commerce/Amazon skills, and the remote nature in Costa Rica, a competitive salary range is estimated between $35,000 - $55,000 USD annually.

Benefits:

• Paid Time Off (PTO): Standard vacation and personal days to ensure work-life balance.

• Holidays: Paid observance of national and potentially company-specific holidays.

• Ongoing Creative Training: Opportunities to enhance design skills and stay current with industry trends.

• Professional Development: Support for learning new tools, techniques, or attending relevant workshops and courses.

• Free Access to Hadley Designs Products: A unique perk allowing employees to experience the brand's offerings firsthand.

• Flexible Hours: Remote-first environment with autonomy over scheduling, enabling better integration of personal and professional life.

• Direct Collaboration with Leadership: Opportunity to work closely with founders (CEO, CCO), providing high-impact visibility and mentorship.

Working Hours:

• The role is described as remote-first with flexible hours, suggesting a focus on deliverable completion rather than strict adherence to a 9-to-5 schedule. A typical full-time commitment would equate to approximately 40 hours per week, with the flexibility to manage one's own schedule to meet project deadlines and collaboration needs.

📝 Enhancement Note: The salary estimate is based on general market data for remote senior graphic designers and adjusted for the specified location. The benefits are directly drawn from the job description, highlighting aspects particularly appealing to creative professionals seeking growth and work-life balance within a remote setting. The flexible hours align with modern remote work expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Education Technology / Consumer Goods (Children's Learning Products): Hadley Designs operates in the intersection of education and consumer goods, focusing on creating physical, screen-free learning tools for early childhood education. This industry requires a strong emphasis on product quality, safety, and appeal to both parents and children. For operations, this means a focus on brand trust, clear communication of value, and adherence to regulatory standards where applicable.

Company Size:

• Small to Medium-sized (implied): While not explicitly stated, terms like "small but mighty team," "work directly with our founders," and "decade of brand growth" suggest a company that has achieved significant traction and is likely scaling, but still retains a close-knit, agile culture. This size often allows for greater individual impact and direct influence on company direction.

Founded:

• Approximately 2014 (based on "a decade of brand growth"): Founded by family, led by women. This history suggests a stable, purpose-driven organization with established market presence and a commitment to its core values. The family-rooted aspect often translates to a culture of care, long-term vision, and strong interpersonal relationships.

Team Structure:

• Founder-Led & Lean: The team is likely structured with direct reporting lines to founders (CEO, CCO) and key department leads. The Senior Amazon Graphic Designer will report directly to a CCO or Head of Creative, working in close collaboration with Sales and Product teams.

• Cross-functional Collaboration: Expect close partnerships with copywriters, product developers, marketing, and sales teams to ensure cohesive product launches and listing optimization.

• Agile & Iterative: Given the focus on A/B testing and continuous improvement, the team likely operates with an agile mindset, prioritizing rapid iteration and data-informed decision-making.

Methodology:

• Data-Driven Creativity: A core operational methodology involves using performance data (CTR, conversion rates) to inform and validate creative decisions, especially concerning imagery and A+ content.

• Customer-Centric Design: Focus on understanding parent and child needs to create visuals that resonate emotionally and functionally.

• Brand Consistency: Emphasis on maintaining a unified brand voice and visual identity across all customer touchpoints.

• Efficiency & Optimization: Streamlined workflows and continuous improvement are key, particularly in managing a large volume of product listings and visual assets.

Company Website:

• https://hadleydesigns.com/

📝 Enhancement Note: The company's focus on education and consumer goods, combined with its size and founding principles, suggests an environment where operational efficiency in design directly contributes to market penetration and customer acquisition. The emphasis on founders suggests a culture that values direct contribution and impact.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, managing a team of designers and overseeing broader creative strategy for Hadley Designs across all channels.

• E-commerce Strategy Specialization: Deepen expertise in e-commerce visual merchandising and GTM strategies, potentially moving into roles focused on digital marketing or e-commerce operations management.

• Cross-functional Impact: Opportunity to contribute to product development by providing visual insights, or to influence broader marketing strategies based on learnings from Amazon performance.

• Mentorship & Training: As a senior member, opportunities to mentor junior designers and contribute to the development of internal design processes and best practices.

• Brand Stewardship: Play a key role in shaping the visual identity and perception of a growing, purpose-driven brand.

📝 Enhancement Note: This role is more than just a graphic designer; it's a strategic partner in the GTM operations. The growth paths highlighted emphasize moving beyond pure design execution into leadership, strategy, and broader operational influence within the e-commerce and marketing functions.

🌐 Work Environment

Office Type:

• Remote-First: Hadley Designs operates as a remote-first company, meaning the primary work environment is digital, enabling employees to work from any location. This fosters autonomy and flexibility.

Office Location(s):

Workspace Context:

• Digital Collaboration Hub: The workspace is primarily virtual, relying heavily on online collaboration tools (e.g., Slack, Zoom, Asana/Trello) for communication, project management, and team interaction.

• Access to Tools: Employees will need reliable internet access and will utilize cloud-based design software (Adobe Creative Suite) and project management platforms.

• Team Interaction: While remote, the culture encourages regular collaboration through virtual meetings, feedback sessions, and potentially virtual team-building activities. The mention of "regular collaboration with leadership" suggests structured opportunities for interaction.

Work Schedule:

• Flexible Hours: The company emphasizes flexibility, allowing employees to manage their work schedules to best fit their productivity and personal needs, provided deadlines are met and collaboration is maintained. This is standard for remote roles and supports a strong work-life balance.

📝 Enhancement Note: The remote-first nature, combined with the specific location requirement, suggests a structured approach to remote work. The emphasis on flexibility and digital collaboration tools is critical for operations professionals who need to maintain seamless communication and workflow efficiency regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess qualifications, experience, and alignment with the role's requirements, particularly focusing on e-commerce design impact and Amazon expertise.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, detailing specific case studies that demonstrate their ability to drive results through visual optimization on e-commerce platforms. This stage will focus on their strategic thinking, problem-solving approach, and understanding of performance metrics.

• Skills Assessment/Creative Challenge: A practical exercise may be given, such as optimizing a sample Amazon listing or creating a piece of A+ content based on provided data and brand guidelines. This assesses their hands-on skills and ability to apply their knowledge under realistic conditions.

• Behavioral & Cultural Fit Interview: Discussions to assess collaboration style, communication skills, growth mindset, and alignment with Hadley Designs' values and remote work culture. This may involve meeting with the CCO or other leadership team members.

• Final Interview: Potentially with the CEO or other senior leaders to finalize the decision and discuss role expectations.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the actions taken, and the specific, measurable results (e.g., "Increased CTR by 15%," "Boosted conversion rate by 8%"). Use data points prominently.

• Showcase Process, Not Just Pretty Pictures: Explain your thought process, how you interpreted data, the A/B tests you ran or would run, and how you collaborated. Demonstrate your understanding of the "why" behind your design choices.

• Highlight Amazon Expertise: Specifically point out projects that showcase your deep understanding of Amazon's platform, including A+ content best practices, main image strategies, and competitor analysis.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type (e.g., Main Images, A+ Content, Infographics) or by case study. Use clear headings and concise descriptions.

• Tailor to Hadley Designs: If possible, incorporate a brief analysis of Hadley Designs' current Amazon presence and suggest potential areas for visual improvement, showcasing your proactive approach and understanding of their brand.

Challenge Preparation:

• Understand Amazon's Ecosystem: Familiarize yourself with current Amazon listing best practices, image requirements, and the impact of different visual elements on shopper behavior.

• Practice Data Interpretation: Be ready to analyze mock data (e.g., CTRs, conversion rates, competitor benchmarks) and articulate how you would use it to inform design decisions.

• Articulate Your Process: Prepare to explain your design process clearly and concisely, focusing on efficiency, collaboration, and iterative improvement.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, the challenges, the company's growth plans, and how design success is measured beyond just aesthetics.

📝 Enhancement Note: The interview process and portfolio review are heavily geared towards assessing operational impact. Candidates must be prepared to demonstrate not only creative talent but also a strategic, data-driven approach to e-commerce visual design, aligning with the GTM and revenue operations focus of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks. This includes:

  • Photoshop: For image manipulation, retouching, and composite creation.
  • Illustrator: For vector graphics, infographics, icons, and layout design.

• Amazon A/B Testing Tools:

  • Amazon Experiments: The native platform for testing variations of listing elements.
  • PickFu: A popular third-party tool for gathering consumer feedback on design options.
  • Helium 10 / Jungle Scout (or similar): Tools that provide market research, keyword insights, and competitor analysis, which can inform design strategy.

Analytics & Reporting:

• Amazon Seller Central Analytics: Understanding how to access and interpret basic listing performance data within Amazon's platform.

• Data Visualization Tools (Basic): While not explicitly mentioned, the ability to interpret and present data visually (e.g., using charts within Photoshop or Illustrator) will be beneficial.

CRM & Automation:

• Project Management Software: Likely tools such as Asana, Trello, Monday.com, or Jira for task management, workflow tracking, and team collaboration.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication.

• Cloud Storage/Digital Asset Management (DAM): Google Drive, Dropbox, or a dedicated DAM system for organizing and sharing visual assets.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline. The critical differentiator for this role is expertise in Amazon-specific tools for A/B testing and performance analysis (like PickFu and Helium 10). These tools are central to the operational aspect of optimizing visuals for revenue generation.

👥 Team Culture & Values

Operations Values:

• Excellence & Attention to Detail: A commitment to high-quality design and meticulous execution, ensuring every visual element is polished and accurate. This aligns with operations' focus on precision and minimizing errors.

• Data-Driven Decision Making: Valuing insights derived from performance metrics to guide creative choices, ensuring that design efforts are strategically aligned with business goals. This mirrors a core operations tenet.

• Collaboration & Feedback: Openness to constructive criticism, active participation in team discussions, and a willingness to work collaboratively to achieve shared objectives. Essential for maintaining smooth workflows.

• Growth & Continuous Improvement: A proactive approach to learning, adapting to new trends, and seeking opportunities to enhance skills and processes, reflecting an operations mindset focused on efficiency and evolution.

• Purpose-Driven: A passion for Hadley Designs' mission of making learning fun and engaging, translating this purpose into visually compelling and impactful creative work.

Collaboration Style:

• Remote & Asynchronous: Expect a blend of synchronous (scheduled meetings) and asynchronous communication (Slack, email, project management tools) to accommodate flexible schedules and global distribution.

• Feedback-Oriented: A culture that encourages open and honest feedback to drive creative iteration and process improvement.

• Cross-Functional Integration: Designers are expected to integrate closely with sales, marketing, and product teams, acting as partners rather than isolated contributors.

• Knowledge Sharing: Encouragement of sharing best practices, new tools, and insights within the design and broader operations teams.

📝 Enhancement Note: The company's values, particularly "Excellence & Attention to Detail," "Data-Driven Decision Making," and "Growth & Continuous Improvement," strongly resonate with the principles of revenue operations and sales operations. This indicates a culture that appreciates and rewards professionals who can combine creative output with operational rigor.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: The primary challenge is to consistently produce visually appealing designs that also meet stringent performance targets (CTR, conversion rates) on a competitive platform like Amazon.

• Evolving E-commerce Landscape: Staying ahead of Amazon's algorithm changes, competitor strategies, and new visual trends requires continuous learning and adaptation.

• Remote Collaboration Management: Effectively communicating and collaborating with a distributed team, ensuring alignment and productivity without face-to-face interaction.

• Managing Multiple Product Lines: Maintaining visual consistency and distinctiveness across a potentially diverse range of Hadley Designs' learning products.

Learning & Development Opportunities:

• Advanced E-commerce Design Techniques: Deepen expertise in visual merchandising, conversion rate optimization (CRO) through design, and advanced Amazon listing strategies.

• Data Analytics for Creatives: Develop stronger skills in interpreting sales and marketing data to drive design decisions, potentially through workshops or online courses.

• Leadership & Mentorship: Gain experience in leading creative projects, providing feedback, and potentially mentoring junior designers.

• Brand Strategy Involvement: Contribute to the broader brand strategy by providing insights from visual performance data and customer engagement.

• Industry Trends & Tools: Access to training on new design software, e-commerce platforms, and visual marketing techniques.

📝 Enhancement Note: These challenges and opportunities are framed within the context of operations professionals. The emphasis on data, performance metrics, and continuous adaptation highlights the dynamic nature of GTM roles and the need for ongoing skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve the performance of an e-commerce listing's visuals. What was the data, your approach, and the outcome?" (Prepare a specific case study demonstrating data analysis and measurable impact.)

• "How do you approach designing A+ content for a new product? What are the key elements you focus on, and how do you ensure it aligns with brand messaging and drives conversions?" (Outline a structured process, emphasizing storytelling and benefit-driven design.)

Company & Culture Questions:

• "What do you know about Hadley Designs' mission and brand? How would your design approach reflect our commitment to joyful, screen-free learning?" (Research the company thoroughly, connecting your creative philosophy to their values.)

• "How do you thrive in a remote-first, flexible work environment? How do you ensure effective collaboration and communication with a distributed team?" (Highlight your self-discipline, communication tools, and proactive engagement strategies.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, lead with the results and the problem you solved. Don't just show the final image; explain the "before" and "after," and the quantifiable improvements.

• Tell a Story: Structure your case studies with a clear narrative: the challenge, your strategic approach, the execution, and the measured outcome.

• Technical Proficiency & Tool Usage: Be prepared to discuss the specific tools and techniques you used, especially Amazon-specific A/B testing platforms and Adobe Creative Suite features.

• Demonstrate Operational Thinking: Show how you managed projects, iterative feedback, and maintained brand consistency across multiple assets or product lines. Highlight any process improvements you implemented.

• Engage and Ask Questions: Make your presentation interactive. Be ready to answer detailed questions about your choices and be prepared to ask insightful questions about Hadley Designs' current operations and future goals.

📝 Enhancement Note: Interview preparation focuses on demonstrating the blend of creative expertise and operational acumen required for this role. Candidates must be ready to articulate their impact using data, showcase their understanding of e-commerce performance drivers, and align their creative strategies with business objectives.

📌 Application Steps

To apply for this Senior Amazon Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Curate Your Portfolio for Impact: Select 2-3 of your strongest e-commerce design case studies that clearly demonstrate measurable improvements in CTR or conversions on platforms like Amazon. Ensure these showcase your A/B testing experience and analytical approach.

• Optimize Your Resume for Operations Keywords: Tailor your resume to highlight keywords such as "Amazon Image Strategy," "A/B Testing," "E-commerce Optimization," "Visual Merchandising," "Adobe Creative Suite," "Data-Driven Design," "CTR Improvement," and "Conversion Rate Optimization." Quantify your achievements wherever possible.

• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, clearly articulating the problem, your strategic solution, the tools used, and the quantifiable results. Be ready to discuss your process and how you collaborate.

• Research Hadley Designs' Brand and Current Listings: Understand their mission, product offerings, and current visual presence on Amazon. Prepare thoughtful questions about their brand, team, and growth objectives, particularly concerning their e-commerce strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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