Senior Amazon Graphic Designer (A+ & Main Images)

📍 Job Overview

Job Title: Senior Amazon Graphic Designer (A+ & Main Images)

Company: Hadley Designs

Location: Portugal

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: November 06, 2025

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual strategy and execution for Amazon product listings, focusing on A+ content and main images to drive customer engagement and conversion.

• Utilize data-driven insights from A/B testing and performance analytics to optimize visual assets and achieve year-over-year click-through rate (CTR) growth.

• Develop and maintain a consistent visual system and brand identity across all e-commerce platforms, reinforcing brand trust and recognition.

• Collaborate cross-functionally with sales, product, and copywriting teams to ensure creative assets align with business objectives and messaging.

📝 Enhancement Note: While the core function is graphic design, the emphasis on A/B testing, CTR optimization, and performance metrics positions this role firmly within a GTM (Go-To-Market) or Marketing Operations context, requiring a blend of creative talent and analytical rigor to drive measurable business outcomes on e-commerce platforms.

📈 Primary Responsibilities

• Design, execute, and analyze A/B tests for Amazon main and secondary product images to maximize click-through rates and conversion.

• Develop compelling A+ content and storefront layouts that visually communicate brand value, product benefits, and storytelling.

• Maintain and enhance visual consistency across all product listings, ensuring adherence to brand guidelines and platform best practices.

• Interpret sales data and customer feedback to inform creative decisions and drive iterative improvements in visual merchandising.

• Create clear, on-brand visual narratives that differentiate Hadley Designs from competitors in crowded online marketplaces.

• Manage an organized image library, workflow documentation, and asset version control for efficient asset retrieval and management.

• Conduct and lead creative reviews, providing constructive feedback on layout, composition, lighting, and storytelling to internal teams or external partners.

• Stay abreast of emerging e-commerce design trends, competitor visual strategies, and Amazon's evolving content capabilities.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance metrics (CTR growth, sales alignment) and process management (image library, workflow documentation), indicating the need for a designer who operates with a strategic, operations-minded approach to creative execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of professional graphic design experience, with at least 2 years specifically focused on e-commerce, particularly Amazon product listings and A+ content.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator) for image manipulation, graphic creation, and layout design.

• Proven experience in developing and optimizing Amazon main images and A+ content, with a portfolio demonstrating measurable results.

• Expertise in utilizing Amazon A/B testing tools (e.g., PickFu, Helium 10, Amazon Experiments) for performance validation.

• Deep understanding of e-commerce visual merchandising principles, including composition, lighting, color theory, and visual hierarchy.

• Strong analytical skills to interpret performance data (CTR, conversion rates) and translate insights into actionable design improvements.

• Excellent communication and collaboration skills, with the ability to articulate creative decisions and receive constructive feedback effectively.

Preferred Skills:

• Experience with other e-commerce platforms beyond Amazon.

• Familiarity with project management tools (e.g., Asana, Trello) for workflow tracking.

• Basic understanding of SEO principles as they apply to visual content optimization.

• Experience in leading creative reviews and providing guidance to junior designers or team members.

• A portfolio that showcases a growth mindset and a blend of aesthetic appeal with data-driven results.

📝 Enhancement Note: The emphasis on specific Amazon tools and the requirement for proven track records in CTR optimization and A/B testing suggest that candidates with a strong understanding of e-commerce performance marketing through visuals will be highly favored. This goes beyond traditional graphic design to include elements of conversion rate optimization (CRO) within a visual context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a minimum of 5-7 distinct Amazon product listing projects, including main images, lifestyle shots, and A+ content examples.

• Each project within the portfolio should clearly articulate the problem statement, design approach, tools used, and quantifiable results (e.g., CTR improvement, conversion rate uplift, competitor differentiation).

• Demonstrations of visual system development, including template creation for A+ content or recurring image elements that ensure brand consistency.

• Case studies detailing the process of A/B testing creative elements, including hypothesis, execution, and analysis of outcomes.

Process Documentation:

• A brief explanation of your personal workflow for creating and optimizing Amazon listing images, from concept to final asset delivery.

• Documentation of how you approach A/B testing, including your methodology for hypothesis generation and test design.

• A description of how you manage and organize visual assets for multiple products and listings to ensure efficiency and accuracy.

📝 Enhancement Note: For a role focused on driving measurable results through visuals, a portfolio is paramount. The expectation is not just to show beautiful designs, but to demonstrate a strategic, data-informed process that directly impacts business KPIs like CTR and conversions. This implies a need to showcase an understanding of the entire lifecycle of an e-commerce visual asset, from creation to optimization and performance analysis.

💵 Compensation & Benefits

Salary Range: €40,000 - €60,000 annually. This range is estimated based on industry benchmarks for Senior Graphic Designers specializing in e-commerce and Amazon optimization in Portugal, considering the remote nature and the specific skill set required. Factors such as the candidate's experience, portfolio strength, and specific tool proficiency will influence the final offer.

Benefits:

• Remote-First Environment: Enjoy the flexibility and autonomy of a fully remote work setup, allowing for a healthy work-life balance.

• Flexible Hours: Work within a flexible schedule that accommodates personal needs while ensuring alignment with team collaboration times.

• Paid Time Off & Holidays: Comprehensive paid time off and public holiday allowances to ensure rest and rejuvenation.

• Ongoing Creative Training: Opportunities for continuous professional development through specialized courses and workshops focused on e-commerce design and visual merchandising.

• Professional Development: Support for further learning and skill enhancement relevant to the role and career growth within the company.

• Free Access to Hadley Designs Products: Benefit from complimentary access to the company's innovative early education products.

• Direct Collaboration with Leadership: Regular interaction and mentorship opportunities with company founders, including the CEO and CCO.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones and personal preferences, while ensuring availability for key meetings and collaborative sessions.

📝 Enhancement Note: The salary range is an estimate for a Senior Graphic Designer with specialized e-commerce/Amazon experience in Portugal. While Hadley Designs is US-based in its founding, the role is specified for Portugal, necessitating a regional salary adjustment. Benefits are detailed based on common remote-first offerings and the specific perks mentioned in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology / E-commerce / Consumer Goods (Children's Learning Products). Hadley Designs operates at the intersection of early education and e-commerce, utilizing digital platforms to bring screen-free learning tools to families. This industry context emphasizes the importance of trust, safety, and engaging visuals for a parent demographic.

Company Size: Small to Medium-sized (likely <50 employees based on "small but mighty team" and direct founder collaboration). This size suggests a dynamic environment where individual contributions have a significant impact and cross-functional collaboration is direct and frequent.

Founded: Approximately 2014 (based on "a decade of brand growth"). This history indicates a stable, established brand with a proven track record and a solid understanding of its market.

Team Structure:

• The Senior Amazon Graphic Designer will likely report into a Creative Director or Head of Marketing, with direct access to founders (CEO, CCO).

• The role involves close collaboration with sales, product development, and copywriting teams on a project-by-project basis.

Methodology:

• Data-Driven Creativity: A core methodology that combines aesthetic principles with performance analytics to inform design decisions and optimize outcomes.

• Process Optimization: Emphasis on developing and adhering to efficient workflows, documentation, and system consistency to ensure scalability and accuracy.

• Customer-Centric Design: Focusing on understanding the target audience (parents) and creating visuals that resonate emotionally, build trust, and drive desired actions.

Company Website: https://hadleydesigns.com/

📝 Enhancement Note: The company's focus on early education and screen-free learning suggests a culture that values creativity, trust, and a genuine connection with its customer base. The "family-founded, female-led" aspect may also imply a culture that promotes inclusivity and empathy. The remote-first, trust-based model is key to understanding the operational dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level, indicating a need for seasoned expertise and the ability to operate with significant autonomy. It requires not just creative execution but also strategic input into the visual merchandising approach for one of the company's primary sales channels. The role is critical for Go-To-Market (GTM) success on Amazon.

Reporting Structure: The Senior Amazon Graphic Designer reports directly to leadership, likely a Creative Director or Head of Marketing, and has regular interaction with founders (CEO, CCO). This offers high visibility and direct influence on brand strategy.

Operations Impact: The visual representation on Amazon directly impacts sales performance, brand perception, and customer acquisition cost. Success in this role contributes directly to revenue growth and market share by improving CTR, conversion rates, and brand consistency. The role is central to the e-commerce GTM strategy.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in Amazon visual merchandising, A/B testing, and e-commerce CRO, potentially becoming the go-to expert for all visual performance marketing.

• Leadership Potential: As the team grows or responsibilities expand, opportunities may arise to lead creative projects, mentor junior designers, or manage specific visual content streams.

• Broader Creative Strategy: Contribute to the overall brand visual strategy beyond Amazon, influencing website design, marketing collateral, and social media creatives.

• Industry Exposure: Gain extensive experience in the fast-paced and data-driven world of e-commerce visual performance, a highly in-demand skill set.

📝 Enhancement Note: The "Senior" title and direct reporting to leadership suggest this is more than just a design execution role; it's a strategic position critical to the company's e-commerce success. Growth opportunities lean towards becoming a subject matter expert in visual performance marketing and potentially expanding into broader creative leadership.

🌐 Work Environment

Office Type: Remote-First. Hadley Designs operates as a remote-first company, emphasizing trust, autonomy, and flexibility. This means there is no central physical office for this role.

Office Location(s): While the role is designated for Portugal, the company itself is remote-first, meaning employees can work from any location that allows them to effectively perform their duties, typically within designated tax/legal jurisdictions.

Workspace Context:

• Autonomy & Flexibility: Employees are trusted to manage their own time and workspace to optimize productivity.

• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and asset sharing (e.g., Slack, Asana, Google Workspace, Adobe Creative Cloud).

• Cross-Functional Interaction: Frequent virtual collaboration with team members across different departments, requiring strong digital communication skills.

Work Schedule: Flexible working hours are a key benefit, allowing the Senior Amazon Graphic Designer to structure their workday. However, core collaboration hours or availability for critical meetings will be expected, likely aligning with common business hours where possible, or requiring proactive communication across time zones.

📝 Enhancement Note: The remote-first nature is a significant aspect of the work environment. Candidates should be comfortable with asynchronous communication, self-management, and utilizing digital tools for all aspects of their work. While flexibility is high, effective collaboration still requires intentional effort and communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications, e-commerce experience, and creative output.

• Portfolio Presentation & Skills Assessment: A dedicated session where the candidate presents their portfolio, highlighting key projects, their design process, and the impact of their work on business metrics. This may include a technical assessment or a design challenge related to Amazon visuals.

• Behavioral & Cultural Fit Interview: Discussion focused on collaboration style, problem-solving approach, growth mindset, and alignment with Hadley Designs' values. Questions will likely probe how the candidate handles feedback, manages data, and works autonomously.

• Leadership/Founder Interview: Final discussion with founders or senior leadership to assess strategic alignment, long-term potential, and overall fit within the company's vision.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the specific metrics you influenced (e.g., "Increased CTR by X%," "Achieved Y% conversion rate uplift"), and the tools/methods used.

• Showcase Process: Don't just show the final images. Include examples of early concepts, wireframes, or user flow considerations if applicable to how you approach A+ content. Explain your A/B testing methodology and results.

• Brand Consistency: Demonstrate an understanding of brand guidelines and how you've applied them, while also showing innovation within those constraints.

• Amazon Specificity: Highlight your understanding of Amazon's unique requirements for main images (white background, specific aspect ratios) and A+ content (storytelling, feature call-outs).

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most impactful projects relevant to the role.

Challenge Preparation:

• Design Challenge: Expect a task that might involve optimizing an existing Amazon listing image or creating a sample A+ content module based on provided product information and brand guidelines. Focus on speed, adherence to requirements, and clear rationale for design choices.

• Data Interpretation: Be ready to discuss how you would approach analyzing a set of A/B test results for Amazon images or how you would set up a test to improve a specific metric.

• Problem-Solving Scenarios: Prepare to discuss hypothetical challenges, such as a sudden drop in CTR for a product line, and how you would diagnose and address it visually.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenges highlights the practical, results-oriented nature of this role. Candidates must be prepared to not only showcase their design skills but also their analytical capabilities and strategic thinking within the e-commerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop (image editing, retouching, compositing) and Illustrator (vector graphics, layout elements, branding assets) is essential.

• Amazon Seller Central/Vendor Central: Familiarity with navigating and uploading assets within these platforms.

• E-commerce A/B Testing Tools: Expertise with tools like PickFu, Helium 10 (for image analysis/competitor research), and Amazon's native Experiments feature is a significant advantage.

Analytics & Reporting:

• Amazon Native Analytics: Understanding of Amazon's internal reporting for CTR, conversion rates, and sales data.

• Data Visualization Tools (Basic): While not explicitly stated, the ability to interpret and potentially visualize performance data using tools like Google Sheets, Excel, or basic dashboarding features might be beneficial.

CRM & Automation:

• Project Management Software: Experience with platforms like Asana, Trello, or Monday.com for managing workflows, deadlines, and team collaboration.

• Communication Platforms: Proficiency in Slack or similar tools for real-time team communication.

📝 Enhancement Note: The tool list is heavily skewed towards design software and specific Amazon e-commerce analytics/testing platforms. This reinforces the role's dual nature: creative execution coupled with performance measurement and optimization.

👥 Team Culture & Values

Operations Values:

• Excellence & Detail: A commitment to high-quality, error-free creative output, reflecting the importance of precision in visual representation.

• Data-Driven Decision Making: Valuing insights derived from performance metrics and A/B testing to guide creative strategy and optimize results.

• Growth Mindset: Embracing continuous learning, experimentation, and adaptation to new trends in e-commerce and design.

• Collaboration & Feedback: Fostering an environment where open communication, constructive criticism, and shared learning are encouraged.

• Purpose-Driven Creativity: Aligning creative efforts with the company's mission to make learning fun and engaging for children and parents.

Collaboration Style:

• Remote & Asynchronous: Primarily digital collaboration, often asynchronous, requiring clear communication and documentation.

• Cross-Functional: Working closely with sales, product, and marketing teams to achieve shared goals.

• Feedback-Oriented: An active culture of giving and receiving constructive feedback to improve creative output and team performance.

📝 Enhancement Note: The company culture emphasizes a blend of creative passion with analytical rigor and a strong focus on results. The remote-first aspect necessitates a proactive and communicative collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Amazon Landscape: Staying ahead of Amazon's algorithm changes, new feature rollouts, and competitor strategies requires continuous learning and adaptation.

• Balancing Aesthetics and Performance: Effectively merging creative vision with data-driven optimization demands a unique skill set and constant iteration.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and clear communication in a fully remote setting can be challenging.

• Scalability: As the company grows, ensuring visual consistency and efficient asset management across an expanding product catalog will be a key challenge.

Learning & Development Opportunities:

• Amazon E-commerce Specialization: Becoming a leading expert in Amazon visual merchandising, conversion optimization, and platform-specific design best practices.

• Creative Leadership: Opportunities to mentor junior team members, lead creative initiatives, and contribute to broader brand strategy discussions.

• Industry Trends: Access to ongoing training, webinars, and resources to stay updated on the latest in graphic design, e-commerce, and digital marketing.

• Product Immersion: Deep understanding of early childhood education and product development, enabling more impactful creative work.

📝 Enhancement Note: The challenges are tied to the dynamic nature of e-commerce and the specific demands of the Amazon platform, while growth opportunities focus on developing deep expertise in a high-demand niche and potentially moving into leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting Amazon main image. What are the key elements you focus on?" (Prepare to discuss composition, clarity, USP, and competitor analysis).

• "Walk me through a time you used A/B testing to improve the performance of an e-commerce listing. What was your hypothesis, methodology, and the result?" (Be ready with a specific, quantifiable case study).

• "How do you balance creative aesthetic appeal with the need for data-driven optimization on platforms like Amazon?" (Discuss your approach to integrating both aspects).

Company & Culture Questions:

• "What excites you about Hadley Designs' mission and products?" (Research the company's values and early education focus).

• "How do you approach remote collaboration and communication to ensure alignment and productivity?" (Highlight your experience with digital tools and proactive communication).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning (objective), middle (process, challenges), and end (results, learnings).

• Metric-Centric: For each project, lead with the quantifiable impact. "This project resulted in a 15% increase in CTR..."

• Tool & Technique Showcase: Briefly explain the tools and techniques used, especially if they are specific to e-commerce optimization.

• Conciseness: Be mindful of time. Focus on 3-5 of your strongest, most relevant projects.

• Engage: Be prepared to answer questions about your design choices and rationale throughout the presentation.

📝 Enhancement Note: Interview preparation should emphasize the blend of creative and analytical skills. Candidates need to demonstrate not only their design prowess but also their strategic thinking, problem-solving abilities, and understanding of e-commerce performance metrics.

📌 Application Steps

To apply for this Senior Amazon Graphic Designer position:

• Submit your application via the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and prominently features your strongest Amazon e-commerce design work, with clear metrics and case studies. Tailor the highlighted projects to showcase A+ content and main image optimization expertise.

• Tailor Your Resume: Highlight keywords such as "Amazon," "e-commerce," "A/B testing," "visual optimization," "Adobe Creative Suite," and specific achievements related to CTR or conversion rate improvements. Quantify your impact wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, clarity of process, and quantifiable results. Be ready to articulate your strategic approach to visual performance.

• Research Hadley Designs: Understand their brand, mission, target audience, and product offerings. Familiarize yourself with their current Amazon presence to identify potential areas for visual enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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