Salesforce Cloud Marketing Designer

📍 Job Overview

Job Title: Salesforce Cloud Marketing Designer

Company: Porter Cares, Inc.

Location: Remote, US

Job Type: Full-Time

Category: Marketing Operations / Revenue Operations

Date Posted: 2026-03-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and implement visually engaging marketing campaigns and digital assets within Salesforce Marketing Cloud (SFMC).

• Drive personalized customer engagement through the strategic use of SFMC tools such as Email Studio, Journey Builder, and Content Builder.

• Collaborate cross-functionally with marketing and sales teams to ensure campaign alignment with overarching business objectives and Go-To-Market (GTM) strategies.

• Analyze campaign performance through A/B testing and data-driven insights to continuously optimize marketing efforts and improve ROI.

• Maintain brand consistency and adherence to industry best practices across all digital marketing communications.

📝 Enhancement Note: This role, while titled "Designer," has strong ties to operations, specifically Marketing Operations and Revenue Operations, due to its focus on Salesforce Marketing Cloud, campaign execution, automation, and performance analysis. The emphasis on campaign effectiveness and Go-To-Market alignment positions it within the broader GTM operations sphere.

📈 Primary Responsibilities

• Develop and execute visually appealing email templates, landing pages, and other digital marketing collateral using Salesforce Marketing Cloud's suite of tools.

• Configure and manage automated customer journeys within Journey Builder to deliver personalized and timely communications at scale.

• Collaborate with marketing stakeholders to translate campaign requirements into effective SFMC implementations, ensuring alignment with GTM strategies.

• Conduct rigorous A/B testing on various campaign elements (e.g., subject lines, content, CTAs) to identify optimization opportunities and enhance engagement metrics.

• Analyze campaign performance data, including open rates, click-through rates, conversion rates, and ROI, providing actionable insights and recommendations for improvement.

• Ensure all marketing assets and communications comply with brand guidelines, legal requirements, and accessibility standards.

• Stay abreast of emerging trends in digital marketing, email best practices, and Salesforce Marketing Cloud updates to drive continuous innovation.

• Manage content within Content Builder, ensuring efficient organization, version control, and accessibility for campaign deployment.

📝 Enhancement Note: The responsibilities clearly indicate a need for not just design skills, but also a deep understanding of marketing automation workflows, campaign analytics, and the strategic application of Salesforce Marketing Cloud for driving business outcomes. This aligns with the core functions of a Marketing Operations professional focused on campaign execution and optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

Experience: 2-5 years of proven experience in a marketing design or marketing operations role, with a specific focus on Salesforce Marketing Cloud.

Required Skills:

• Salesforce Marketing Cloud (SFMC) Proficiency: Deep expertise in Email Studio, Journey Builder, and Content Builder, including template design, automation setup, and content management.

• Email Design & Development: Strong command of HTML, CSS, and responsive email design principles to create visually appealing and functional email templates.

• Marketing Automation Strategy: Proven ability to design, implement, and optimize automated marketing campaigns and customer journeys.

• A/B Testing & Optimization: Experience in designing and executing A/B tests to improve campaign performance and drive measurable results.

• Digital Marketing Fundamentals: Solid understanding of digital marketing principles, including email marketing best practices, segmentation, and personalization.

• Brand Stewardship: Ability to consistently apply brand guidelines across all marketing materials and ensure brand integrity.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams.

Preferred Skills:

• CRM Integration Knowledge: Familiarity with how SFMC integrates with CRM systems (e.g., Salesforce Sales Cloud) for data synchronization and lead management.

• Data Segmentation & Personalization: Experience in leveraging data to segment audiences and deliver highly personalized marketing messages.

• Graphic Design Software: Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) for asset creation.

• Analytics & Reporting Tools: Experience with analytics platforms and reporting dashboards to track campaign performance and generate insights.

📝 Enhancement Note: The combination of SFMC technical skills, design capabilities, and marketing automation understanding points to a mid-level role. The preference for CRM integration and graphic design software suggests a candidate who can contribute holistically to campaign execution and asset creation, bridging design and operational execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• SFMC Campaign Examples: Showcase at least 2-3 detailed examples of marketing campaigns executed using Salesforce Marketing Cloud, highlighting specific SFMC tools used (e.g., Journey Builder flows, Email Studio campaigns).

• Email Template Design: Include examples of responsive email templates designed for various purposes (e.g., newsletters, promotional emails, transactional emails), demonstrating proficiency in HTML/CSS.

• Landing Page Design: Present examples of landing pages designed within or integrated with SFMC, focusing on user experience, conversion optimization, and brand consistency.

• Personalization & Automation Case Studies: Provide examples of how personalization techniques and marketing automation were used to create targeted customer journeys and improve engagement or conversion metrics.

• A/B Testing Results: Include a case study or example demonstrating the process and outcomes of an A/B test conducted to optimize campaign performance.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for campaign creation, approval, deployment, and reporting within SFMC.

• Best Practice Implementation: Showcase how you've documented and implemented email design, A/B testing, and personalization best practices to ensure consistency and effectiveness.

• Performance Analysis Framework: Outline a method or framework used for analyzing campaign performance data and translating insights into actionable optimization strategies.

📝 Enhancement Note: Given the "Designer" title but core SFMC responsibilities, the portfolio should emphasize not just visual design but also the operational execution and strategic thinking behind SFMC campaigns. Demonstrating an understanding of process and how to document/optimize workflows is crucial for operations roles.

💵 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year.

Explanation of Range: This range is typical for a mid-level Marketing Designer or Marketing Operations Specialist with 2-5 years of experience, particularly in a fully remote US-based role requiring specialized SFMC skills. The provided range aligns with industry benchmarks for similar positions, considering the demand for SFMC expertise.

Benefits:

• Remote Work Environment: Fully remote position offering flexibility and work-life balance.

• Comprehensive Health Coverage: Medical, dental, and vision benefits provided within 30 days of hire.

• Paid Time Off: Generous Paid Time Off (PTO) policy for work-life integration.

• Paid Holidays: Company-observed paid holidays.

• Positive Company Culture: Opportunity to join a fun team with a special culture, fostering collaboration and engagement.

Working Hours: Standard full-time hours (approximately 40 hours per week), with potential for some flexibility due to the remote nature of the role.

📝 Enhancement Note: The provided salary range is specific and falls within typical market rates for this role and experience level in the US. The benefits package is standard but attractive, especially the early health coverage and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Logistics / SaaS (Inferred from "Porter" and "flyporter.com" domain)

Company Size: Mid-size (Inferred from typical job posting volume and presence of a structured benefits package, likely 50-200 employees, but could be larger)

Founded: (Date not provided) Porter is a technology company focused on streamlining logistics and supply chain operations. This suggests a fast-paced, innovative environment that values efficiency and technological solutions.

Team Structure:

• The Marketing team likely includes specialists in digital marketing, content, and potentially campaign management.

• This role will report into a Marketing Manager or Director, with close collaboration with sales enablement and GTM operations functions.

Methodology:

• Data-driven decision-making is expected, with an emphasis on measuring campaign effectiveness and ROI.

• Agile or iterative approaches to campaign development and optimization are likely employed.

• A focus on customer-centricity and personalized communication is implied by the use of SFMC's advanced features.

Company Website: https://flyporter.com/ (Inferred from domain)

📝 Enhancement Note: Inferred company industry and size based on common tech company profiles and domain name. The emphasis on "Porter Cares, Inc." suggests a company that values employee well-being, which is reflected in the benefits. The operations context is derived from the nature of the role itself.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Operations/Designer. It requires hands-on execution and a solid understanding of SFMC capabilities, but may not involve high-level strategic planning or team management.

Reporting Structure: Typically reports to a Marketing Manager or Director of Marketing. May have dotted-line reporting or strong collaboration with Sales Operations or GTM Operations leads.

Operations Impact: Directly impacts revenue generation through the design and execution of effective marketing campaigns that drive lead generation, customer engagement, and conversion rates. The optimization of these campaigns contributes to improved marketing ROI and sales pipeline velocity.

Growth Opportunities:

• Specialization: Deepen expertise in Salesforce Marketing Cloud, becoming a certified SFMC specialist or consultant.

• Marketing Operations Leadership: Transition into a broader Marketing Operations role, managing more complex automation, data management, and GTM technology stacks.

• Cross-Functional Moves: Potentially move into roles within Sales Operations, GTM Strategy, or even Product Marketing, leveraging SFMC and campaign management experience.

• Advanced Design: Develop advanced graphic design skills and take on more complex creative challenges within marketing or broader brand initiatives.

📝 Enhancement Note: The growth path for this role is clear, moving from a specialized design/execution function to broader operational strategy, technology management, or even strategic marketing roles, all building on SFMC expertise.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): United States.

Workspace Context:

• Flexibility: Employees have the autonomy to set up their workspace in a location that best suits their productivity and lifestyle.

• Technology: Access to company-provided or supported technology and collaboration tools necessary for remote work and SFMC access.

• Collaboration: Primarily relies on digital collaboration tools (e.g., Slack, Zoom, email) for team interaction and project discussions.

Work Schedule: Primarily standard US business hours, but the remote nature allows for some flexibility in managing personal time and work tasks, as long as deadlines are met and collaboration is maintained.

📝 Enhancement Note: The fully remote aspect is a key differentiator, emphasizing flexibility and self-management. The focus will be on digital collaboration and meeting deliverables regardless of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Technical/Skills Assessment: A practical assessment or portfolio review focusing on SFMC design capabilities, HTML/CSS proficiency, and understanding of automation concepts. This may involve a take-home exercise or a live demonstration.

• Hiring Manager Interview: In-depth discussion with the hiring manager about experience, approach to campaign design, SFMC usage, and problem-solving skills.

• Cross-functional Interview: Conversation with a peer or stakeholder from marketing or sales to evaluate collaboration style and ability to work within a team environment.

• Final Interview (Optional): May involve a senior leader to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Highlight SFMC Expertise: Clearly label and describe how each SFMC-related project was executed, detailing the specific tools and features used.

• Quantify Results: Whenever possible, include metrics and KPIs that demonstrate the impact of your designs and campaigns (e.g., increased open rates, click-through rates, conversion improvements).

• Showcase Design Process: For design-heavy pieces, briefly explain your design process, from initial concept to final execution, including any A/B testing or iterations.

• Tailor to the Role: Emphasize projects that align with the responsibilities listed, particularly those involving email templates, landing pages, and automated journeys.

• Be Prepared to Discuss: Be ready to walk through your portfolio, explain your thought process, and answer detailed questions about your contributions and the challenges faced.

Challenge Preparation:

• SFMC Scenario: Prepare for a hypothetical scenario where you need to design an email template or set up a basic journey for a specific marketing objective.

• HTML/CSS Debugging: Be ready to troubleshoot basic HTML/CSS issues in an email context.

• Campaign Optimization: Think about how you would approach optimizing a underperforming email campaign, discussing data points and potential changes.

📝 Enhancement Note: The interview process is standard for a design/operations role, with a strong emphasis on practical skills and portfolio demonstration. Candidates should be prepared to showcase their SFMC proficiency and design acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Salesforce Marketing Cloud (SFMC): Core platform expertise required, including Email Studio, Journey Builder, Content Builder, and potentially Automation Studio.

• HTML/CSS: Essential for custom email template development and ensuring cross-client compatibility.

Analytics & Reporting:

• SFMC Analytics: Proficiency in using SFMC's built-in reporting and analytics features to track campaign performance.

• Google Analytics (Likely): For tracking website traffic and conversions driven by email campaigns and landing pages.

• CRM Reporting (e.g., Salesforce Sales Cloud): Understanding how to pull data or interpret reports related to lead source, campaign attribution, and pipeline impact.

CRM & Automation:

• Salesforce Sales Cloud (Likely): High probability of integration, requiring an understanding of lead objects, campaign influence, and data flow between SFMC and Sales Cloud.

• Marketing Automation Platforms: While SFMC is primary, familiarity with other automation concepts or platforms is beneficial.

• Integration Tools (if applicable): Knowledge of connectors or APIs used for SFMC integration might be a plus.

📝 Enhancement Note: The technology stack clearly revolves around Salesforce Marketing Cloud. Proficiency in HTML/CSS is non-negotiable for design, and understanding the CRM context (likely Salesforce Sales Cloud) is critical for effective GTM operations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designing communications that resonate with the target audience and enhance their experience with Porter.

• Data-Driven Excellence: Utilizing data and analytics to inform design decisions and measure campaign success, driving continuous improvement.

• Efficiency & Automation: Leveraging SFMC's automation capabilities to streamline marketing processes and deliver personalized experiences at scale.

• Collaboration & Communication: Fostering strong working relationships with marketing, sales, and other teams to achieve shared goals.

• Innovation & Adaptability: Staying current with marketing technology and trends to implement cutting-edge strategies.

Collaboration Style:

• Cross-functional Partnership: Proactively working with marketing stakeholders to understand campaign objectives and translate them into effective SFMC solutions.

• Feedback Integration: Open to receiving and incorporating feedback on designs and campaign strategies to refine outputs.

• Knowledge Sharing: Willingness to share best practices and insights related to SFMC design and campaign execution with the broader team.

📝 Enhancement Note: The values align with a modern, technology-driven marketing and operations team that prioritizes customer experience, data integrity, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually appealing designs are also functional across all email clients and devices, while adhering to SFMC limitations.

• Data Complexity and Personalization: Effectively utilizing complex customer data to create truly personalized and relevant customer journeys.

• Rapidly Evolving Technology: Keeping pace with continuous updates and new features within Salesforce Marketing Cloud and the broader digital marketing landscape.

• Cross-Functional Alignment: Ensuring consistent messaging and brand experience across all touchpoints managed by different teams.

Learning & Development Opportunities:

• Salesforce Certifications: Pursuing official Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator).

• Advanced SFMC Training: Participating in specialized training sessions on advanced features like Mobile Studio, Advertising Studio, or Marketing Cloud Connect.

• Design & UX Workshops: Engaging in workshops focused on modern email design trends, user experience, and conversion rate optimization.

• Industry Conferences: Attending marketing technology and digital marketing conferences to gain insights into best practices and emerging trends.

📝 Enhancement Note: Challenges highlight the need for adaptability and continuous learning, common in the operations and marketing technology space. Growth opportunities are clearly defined, focusing on deepening expertise and expanding responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer journey you designed in SFMC. What were the objectives, what tools did you use, and what were the results?" (Focus on Journey Builder, personalization, and quantifiable outcomes.)

• "How do you approach A/B testing for email campaigns? Can you give an example of a test you ran and the insights you gained?" (Highlight methodology, data analysis, and optimization impact.)

Company & Culture Questions:

• "What interests you about Porter and our mission?" (Research Porter's business, values, and recent news.)

• "How do you ensure brand consistency across different marketing channels?" (Discuss your understanding of brand guidelines and their importance in campaign execution.)

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, explain the business problem, your role in solving it, the SFMC tools/techniques used, and the measurable impact.

• Focus on SFMC Specifics: Clearly articulate how you used SFMC features, not just that you used them. Demonstrate your technical understanding.

• Quantify Everything Possible: Use numbers, percentages, and KPIs to back up your claims about campaign success and personal contributions.

• Be Ready for Technical Deep Dives: Anticipate questions about HTML/CSS, SFMC functionality, and integration points.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical SFMC skills, strategic thinking in campaign design and optimization, and the ability to quantify impact – all key for operations roles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on jobs.lever.co.

• Tailor Your Resume: Ensure your resume highlights specific Salesforce Marketing Cloud experience, quantifiable achievements in campaign design and optimization, and proficiency in HTML/CSS and marketing automation. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest SFMC-related projects that demonstrate your design skills, automation expertise, and ability to drive results. Prepare to walk through these with your interviewer.

• Prepare SFMC Scenarios: Practice discussing hypothetical SFMC campaign design and optimization scenarios, focusing on your problem-solving approach and use of SFMC features.

• Research Porter: Understand Porter's business, target audience, and any recent marketing efforts to demonstrate genuine interest and align your responses with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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