Product Designer

📍 Job Overview

Job Title: Product Designer
Company: 12Go Asia
Location: Poland
Job Type: FULL_TIME
Category: Product Design / UX/UI
Date Posted: 2025-10-14
Experience Level: Mid-Senior Level (5-7+ years)
Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end product design lifecycle for critical customer-facing funnel surfaces, including search, product information, checkout, and post-booking experiences, with a direct impact on conversion rates and repeat customer behavior.
• Lead deep discovery initiatives for both domestic and regional traveler segments by conducting comprehensive customer interviews, usability tests, and task analysis, synthesizing findings into actionable opportunities and user needs.
• Drive large-scale competitive benchmarking by analyzing industry trends and competitor offerings, producing structured insights to inform product strategy and translate them into innovative solutions with demonstrable business impact.
• Translate high-level strategy into detailed design artifacts such as user flows, information architecture, wireframes, UI designs, and interactive prototypes, ensuring meticulous attention to detail and design quality throughout the delivery process.
• Champion and advance the company's design system, ensuring adherence to accessibility standards, responsiveness across devices, and effective localization for global user bases.
• Mentor and guide junior/mid-level designers, fostering a culture of high craft, constructive critique, and thorough documentation within the product design team.

📝 Enhancement Note: The role emphasizes ownership of the entire design process, from discovery to delivery, with a strong focus on quantifiable business outcomes (conversion, repeat behavior) and strategic market analysis. The expectation is for a seasoned designer capable of strategic thinking, user research leadership, and team mentorship.

📈 Primary Responsibilities

• Take full ownership of the product design process for key funnel surfaces, including search, product detail pages, checkout flows, and post-booking management, with the explicit goal of increasing conversion rates and encouraging repeat customer engagement.
• Spearhead user research efforts for distinct domestic and regional traveler segments. This includes conducting in-depth customer interviews, usability testing sessions, and task-based studies to uncover user needs and define jobs-to-be-done (JTBD).
• Conduct extensive competitive analysis and industry trend research to identify market opportunities and threats, translating these insights into strategic product recommendations and design concepts that drive significant business value.
• Develop and present comprehensive design artifacts, including user flows, information architecture maps, wireframes, high-fidelity UI designs, and interactive prototypes, ensuring all designs are well-documented and meet stringent quality standards.
• Actively contribute to and evolve the company's design system, ensuring it supports accessibility best practices, responsive design principles, and effective localization for a global audience across web and mobile applications.
• Clearly articulate design decisions, rationale, and trade-offs to cross-functional teams and stakeholders, while also providing mentorship and design leadership to junior team members, elevating the overall quality of design output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic execution, user advocacy, and team leadership. The emphasis on "end-to-end" ownership and "measurable lifts" indicates a results-oriented approach. The mention of "domestic & regional traveler segments" and "benchmarking at scale" points to a need for strategic market understanding beyond just UI execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of Human-Computer Interaction (HCI), Design principles, or related fields is expected, demonstrable through a robust portfolio.

Experience: 5–7+ years of professional experience in product design, UX design, or a closely related field, with a proven track record of shipping complex digital products.

Required Skills:

• Deep expertise in end-to-end product design, covering complex user flows such as search, checkout, account management, and payment processes.
• Strong proficiency in interaction design and service thinking, extending beyond UI aesthetics to encompass the entire user journey and product lifecycle.
• Advanced skills in Figma for design, prototyping, and creating detailed handoff specifications for development teams.
• Familiarity with data analytics platforms like Amplitude, Mixpanel, or Google Analytics (GA), and the ability to use data to evaluate and inform design performance.
• Demonstrated experience in conducting UX research, including customer interviews and usability testing, and effectively translating research insights into concrete design decisions.
• Excellent communication, presentation, and stakeholder management skills, with a clear ability to influence and collaborate across teams.
• Proven experience in leading or mentoring junior designers, raising the bar for design craft, critique, and documentation.

Preferred Skills:

• Experience within the Online Travel Agency (OTA) or e-commerce sectors, particularly with checkout, pricing, or post-purchase user experiences.
• Exposure to designing loyalty programs, customer profiles, personalization features, and repeat-use customer journeys.
• Experience in scaling or significantly contributing to the development of a design system, with a focus on accessibility and localization.
• Basic proficiency in SQL for self-serve data analysis to support design strategy and decision-making.

📝 Enhancement Note: The experience requirement is clearly defined with a specific range (5-7+ years) and a focus on shipped work in complex flows. The mandatory skills emphasize hands-on proficiency with industry-standard tools (Figma), research methodologies, and data-driven decision-making. The preferred skills indicate areas where additional experience would be highly advantageous, particularly in e-commerce and data analysis.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, with a strong emphasis on complex user flows such as search, checkout, account management, and payment systems.
• Detailed case studies that illustrate your process from problem identification and user research through to solution design, prototyping, and post-launch analysis, highlighting measurable impact on key metrics like conversion and user engagement.
• Evidence of your ability to translate strategic objectives and user insights into tangible design artifacts, including user flows, wireframes, and high-fidelity mockups.
• Demonstrations of your proficiency with design tools, particularly Figma, including examples of interactive prototypes and clear, developer-ready specifications.
• Examples of how you have leveraged data (e.g., from Amplitude, Mixpanel, GA) to inform design decisions and evaluate design performance.

Process Documentation:

• Case studies should clearly document the user research methodologies employed, such as customer interviews, usability testing, and task analysis, and how these insights shaped the design direction.
• Detailed descriptions of the design process, including problem definition, ideation, iterative prototyping, and how design quality was ensured throughout the delivery cycle.
• Examples of how design systems were utilized, contributed to, or maintained, with a focus on accessibility, responsiveness, and localization considerations.

📝 Enhancement Note: The portfolio requirement is central to this role, demanding detailed case studies that go beyond visual design to showcase strategic thinking, user research integration, and measurable outcomes. The emphasis on "end-to-end" process and "measurable lifts" suggests a need for candidates to demonstrate tangible impact and a structured approach to problem-solving within complex user journeys.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-7+ years), fully remote nature in Poland, and the competitive landscape for Product Designers in the tech/e-commerce sector, a competitive salary range is estimated between PLN 150,000 - PLN 220,000 gross annually. This range accounts for the strategic nature of the role and the impact on conversion metrics.

Benefits:

• Development Opportunities: Budget allocated for self-paced learning, including online courses, workshops, and access to e-learning platforms to foster continuous professional growth.
• Internal Growth & Mobility: Clear pathways for career advancement within the company, with opportunities for internal mobility and taking on new challenges.
• Comprehensive Leave: Generous annual leave, sick leave, and observance of public holidays, ensuring work-life balance.
• Global Training: Access to global training workshops to enhance skills and gain exposure to international best practices.
• English Language Classes: Online English language classes provided to support communication and professional development for international team members.
• Annual Company Offsite: An annual team-building and networking event held in Thailand, fostering camaraderie and company culture.

Working Hours: Full-time, 5 days per week, 8 hours per day, totaling approximately 40 hours per week. The role is fully remote, offering flexibility in how and where work is conducted within Poland, adhering to the defined working hours.

📝 Enhancement Note: Salary estimation is based on typical compensation for a Product Designer with 5-7+ years of experience in Poland, considering the fully remote aspect and the company's apparent investment in employee development. The benefits package is robust, emphasizing learning, career progression, and work-life balance, with a unique annual offsite.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / E-commerce. 12Go operates within the rapidly evolving travel technology sector, aiming to become the leading global platform for booking diverse transportation options. This industry is characterized by intense competition, a need for continuous innovation, and a strong focus on user experience to drive bookings.

Company Size: 12Go Asia, as part of the Travelier group, likely operates with a dynamic, agile team structure that balances startup-like speed with the resources of a larger entity. The size implies opportunities for significant individual impact and cross-functional collaboration.

Founded: While the founding date of 12Go Asia specifically isn't provided, its vision to build the leading online travel platform suggests a company focused on growth and technological advancement. Being part of the Travelier group implies a structured approach to market expansion and product development.

Team Structure:

• The Product Team at 12Go is described as "data-driven and curious," emphasizing insights and asking critical questions.
• Collaboration is a core tenet, valuing every voice and believing the best ideas emerge from teamwork.
• A "customer-first mindset" ensures all development is rooted in understanding and improving the user experience.
• The team embraces "experimentation," quickly testing and iterating to push boundaries.
• The culture is characterized as "fun and dynamic," balancing seriousness about results with a positive, energetic approach.
• A commitment to "continuous improvement" applies to both products and personal development.

Methodology:

• Data-Driven Insights: Heavy reliance on data analytics to guide decision-making and identify opportunities.
• User-Centric Design: Focus on understanding traveler needs and improving their booking experience.
• Agile Development & Iteration: Embracing experimentation and rapid iteration to refine products.
• Collaborative Problem-Solving: Encouraging cross-functional input and shared ownership of ideas.

Company Website: https://12go.asia/

📝 Enhancement Note: The company culture is explicitly detailed, highlighting a proactive, collaborative, and data-informed approach to product development. This is crucial for a Product Designer role, as it indicates the expected working style and team dynamics. The focus on "experimentation" and "continuous improvement" suggests an environment where innovation is encouraged.

📈 Career & Growth Analysis

Operations Career Level: This Product Designer role is positioned at a Mid-to-Senior level, requiring 5-7+ years of experience. It’s an individual contributor role with significant ownership, focusing on delivering measurable business impact through design. The role involves leading complex design initiatives and mentoring junior talent, indicating a step towards or within a senior individual contributor track.

Reporting Structure: While not explicitly stated, a Product Designer at this level typically reports to a Head of Product, Design Lead, or Product Manager. They would work closely with Product Managers, Engineers, Researchers, and potentially Marketing teams, forming a cross-functional product development unit.

Operations Impact: The Product Designer is expected to directly influence key business metrics such as conversion rates, repeat customer behavior, and overall user satisfaction on the 12Go travel platform. Their work on funnel surfaces is critical for revenue generation and customer retention, making their impact highly significant to the company's growth and success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like OTA funnels, checkout optimization, loyalty mechanics, or design system scaling.
• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into a Design Lead or Senior Product Designer role.
• Cross-Functional Exposure: Gain broader experience by working closely with product management, engineering, and data analytics teams, understanding the full product development lifecycle.
• Learning & Development Budget: Access to resources for continuous learning, including online courses, workshops, and e-learning platforms, enabling skill enhancement and exploration of new design methodologies.

📝 Enhancement Note: This analysis frames the role within a typical career progression for product designers, emphasizing the opportunity for both deep specialization and broader leadership development. The "Operations Impact" section highlights how a designer's work directly contributes to business objectives, a key differentiator for ambitious candidates.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment will be a home office setup, requiring self-discipline, effective time management, and robust communication skills.

Office Location(s): Poland. While fully remote, the role is designated for candidates residing in Poland, likely to comply with local employment laws and tax regulations. This also implies potential for remote team meetups or hybrid events if the company expands its presence within Poland.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration means utilizing digital tools for seamless communication, brainstorming, and feedback exchange (e.g., Slack, Zoom, Miro, Figma).
• Tools & Technology: Access to and proficiency with a modern design and collaboration tech stack is essential. This includes Figma for design and prototyping, and likely tools for project management, communication, and data analysis.
• Team Interaction: Regular virtual meetings, design critiques, and cross-functional sync-ups will be part of the daily routine, fostering connection and alignment within the distributed team.

Work Schedule: Standard full-time hours (8 hours/day, 5 days/week) are expected, totaling 40 hours weekly. While remote, maintaining consistent availability during core business hours for team collaboration and communication is crucial. The flexibility lies in the location of work rather than significant deviations from the standard schedule.

📝 Enhancement Note: The fully remote aspect in Poland is clearly defined. The workspace context focuses on how remote work is structured for collaboration and productivity, emphasizing digital tools and communication strategies. This sets expectations for how a remote designer will integrate into the team.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit an updated CV and a portfolio link.
• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.
• Hiring Manager/Recruiter Interview: Discussion about your background, motivations, and initial fit with the company culture and role.
• Design Challenge/Case Study Presentation: A practical exercise or a presentation of a past project from your portfolio, demonstrating your design process, problem-solving skills, and ability to deliver impact. Expect to discuss your approach to complex flows, user research, and data utilization.
• Team/Cross-functional Interviews: Meetings with potential colleagues (Product Managers, Engineers, fellow Designers) to assess collaboration style, technical understanding, and cultural fit.
• Final Interview: Potentially with a senior leader, focusing on strategic thinking, leadership potential, and overall alignment with the company's vision.

Portfolio Review Tips:

• Highlight Impact: For each case study, clearly articulate the problem, your role, the process you followed, the solutions you designed, and, most importantly, the measurable outcomes and business impact (e.g., conversion rates, user satisfaction).
• Showcase Process: Demonstrate your thinking process, including user research methodologies, hypothesis generation, iterative design, and how you incorporated feedback and data.
• Figma Proficiency: Ensure your prototypes are interactive and well-crafted. Provide clear handoff specifications if possible.
• Complex Flows: Prioritize projects that showcase your ability to design intricate user journeys like search, checkout, or account management.
• Data Integration: If possible, show how you used data (even if conceptual or from past projects) to inform your design decisions or measure success.
• Conciseness & Clarity: Present your work clearly and concisely, focusing on the most relevant aspects for this specific role.

Challenge Preparation:

• Understand the Business: Research 12Go Asia, their market (online travel, e-commerce), their competitors, and their customer base. Understand their mission: "to enable any customer to instantly book any route in the world."
• Focus on Funnel Optimization: Be prepared to discuss strategies for improving search, product discovery, checkout, and post-booking experiences, as these are core to the role's responsibilities.
• Data & Research: Think about how you would approach user research and data analysis for a travel booking platform. What key metrics would you track? What research questions would you ask?
• Design System: Be ready to discuss your experience with design systems, accessibility, and localization.

📝 Enhancement Note: This section provides actionable advice for candidates, breaking down the expected interview process and offering specific tips for portfolio presentation and challenge preparation. The emphasis is on demonstrating impact, process, and strategic thinking relevant to the travel and e-commerce domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a core requirement.
• Design System Tools: Experience with tools for managing and scaling design systems (potentially within Figma or dedicated platforms).
• Prototyping Tools: Advanced prototyping capabilities within Figma or other relevant tools to create interactive user flows.

Analytics & Reporting:

• Data Dashboards: Familiarity with platforms like Amplitude, Mixpanel, or Google Analytics (GA) is required to evaluate design performance and gather user insights.
• Data Analysis Tools (Preferred): Basic SQL knowledge for self-serve data analysis is a plus, enabling designers to independently explore data and support their hypotheses.

CRM & Automation:

• While not explicitly listed as a primary tool for the designer, understanding how design integrates with CRM and automation workflows (e.g., email marketing, personalized offers) would be beneficial, especially for post-booking experiences and loyalty programs.

📝 Enhancement Note: The technology stack is centered around modern design and analytics tools. Figma is highlighted as a critical requirement. The mention of data dashboards and preferred SQL proficiency underscores the data-driven nature of the role and the expectation for designers to be analytical.

👥 Team Culture & Values

Operations Values:

• Data-Driven & Curious: Decisions are backed by data, and there's a constant drive to ask questions and seek deeper understanding. This means designers should be comfortable exploring data and forming hypotheses.
• Collaboration: Teamwork is paramount. Designers are expected to work closely with product managers, engineers, and other stakeholders, valuing diverse perspectives and contributing to a shared vision.
• Customer-First Mindset: All product decisions and designs originate from a deep understanding of traveler needs and a commitment to improving their experience.
• Experimentation: A culture that encourages testing new ideas, iterating quickly, and learning from both successes and failures. Designers will be expected to contribute to this iterative process.
• Fun & Dynamic: A positive, energetic work environment where serious work is balanced with humor and enthusiasm.
• Continuous Improvement: A commitment to personal and product growth, always seeking ways to innovate and enhance efficiency.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with Product Managers to define requirements, Engineers to implement designs, and potentially Data Analysts to measure impact.
• Constructive Critique: The team values open feedback. Designers should be prepared to give and receive constructive criticism on design work to elevate the overall quality.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team to foster collective growth and efficiency.

📝 Enhancement Note: The team culture and values are explicitly detailed, providing a clear picture of the expected work environment and interpersonal dynamics. For a designer, understanding these values is critical for cultural fit and for aligning their work with the team's objectives, particularly the emphasis on data, collaboration, and customer-centricity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user research and business objectives into cohesive and impactful design solutions within a competitive online travel market.
• Scaling Design Systems & Processes: Evolving the design system to support rapid growth, new features, and diverse user segments while maintaining consistency, accessibility, and performance.
• Driving Measurable Impact Remotely: Ensuring design initiatives deliver tangible business results (conversion, repeat behavior) and effectively communicating this impact in a fully remote setting.
• Navigating Evolving Travel Trends: Staying ahead of market shifts, competitor innovations, and changing traveler behaviors to ensure the platform remains competitive and user-friendly.

Learning & Development Opportunities:

• Design System Mastery: Opportunities to become a key contributor or lead for the design system, developing expertise in its architecture, maintenance, and evangelization.
• Advanced UX Research: Deepen skills in qualitative and quantitative research methodologies, focusing on specific traveler segments and e-commerce funnels.
• Data-Informed Design: Enhance ability to leverage analytics tools and potentially SQL for deeper data analysis to drive design decisions and measure impact.
• Mentorship & Leadership: Develop leadership skills through mentoring junior designers and potentially leading design aspects of larger product initiatives.
• Industry Exposure: Access to learning budgets for conferences, workshops, and online courses relevant to UX design, e-commerce, and travel technology.

📝 Enhancement Note: The challenges identified are specific to the nature of product design in a fast-paced, competitive, and remote environment, especially within the travel tech industry. The growth opportunities are directly tied to developing expertise in areas critical to the role and the company's strategic direction.

💡 Interview Preparation

Strategy Questions:

• Product Strategy & Methodology: Expect questions like: "How would you approach designing a new feature for our checkout flow that aims to increase average order value?" or "Describe your process for identifying and prioritizing user needs for a new search functionality." Be prepared to discuss how you use data and user research to inform your product strategy and design decisions.
• Collaboration & Stakeholder Management: Be ready for scenarios like: "How would you handle a disagreement with a Product Manager regarding a design decision?" or "How do you ensure engineering teams fully understand and implement your designs accurately?" Prepare examples of successful cross-functional collaboration and stakeholder communication.
• Problem-Solving: Questions might include: "Imagine our conversion rate on product info pages dropped by 10%. How would you investigate and design a solution?" or "How would you design a system to personalize travel recommendations for returning users?" Focus on articulating a structured problem-solving approach, emphasizing user-centricity and quantifiable outcomes.

Company & Culture Questions:

• Company Operations Culture: Research 12Go's mission, values (data-driven, collaborative, customer-first, experimental), and their position in the travel industry. Be prepared to discuss how your values and working style align with theirs.
• Team Dynamics: Questions might explore your experience working in remote teams, your mentoring style, and how you contribute to a positive team environment.
• Impact Measurement: Prepare to discuss how you measure the success of your designs and your experience communicating these results to stakeholders.

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives that highlight the problem, your role, the process, the solution, and the impact.
• Metrics Focus: Clearly present quantitative results (e.g., conversion lift, engagement increase) and qualitative insights. Use charts and graphs where appropriate.
• Process Visualization: Use diagrams, flows, and wireframes to visually explain your design process and decision-making.
• Figma Demo: If possible, be ready to briefly showcase interactive elements or key screens from your Figma prototypes.
• Tailor to 12Go: Emphasize projects that are most relevant to the travel industry, e-commerce funnels, or complex user journeys.

📝 Enhancement Note: This section provides concrete examples of interview questions and strategic advice tailored to a Product Designer role in a company like 12Go Asia. It guides candidates on how to prepare by focusing on their strategic thinking, collaboration skills, and ability to demonstrate impact through their portfolio.

📌 Application Steps

To apply for this Product Designer position:

• Submit Your Application: Visit the provided Workable link and submit your CV along with a link to your online portfolio.
• Portfolio Customization: Ensure your portfolio prominently features case studies that demonstrate your end-to-end product design process, focusing on complex user flows (search, checkout, post-booking) and measurable business impact relevant to e-commerce or travel.
• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "UX Design," "Interaction Design," "Figma," "User Research," "Conversion Optimization," and "Stakeholder Management." Quantify your achievements wherever possible.
• Interview Preparation: Practice articulating your design process, decisions, and the impact of your work. Prepare to discuss your experience with data analysis, design systems, and how you handle collaboration in a remote setting.
• Company Research: Thoroughly research 12Go Asia, their mission, their market position, and their stated company values. Understand their customer base and the challenges within the online travel industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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