Marketing Graphic Designer (Remote)

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Realplay

Location: Poland

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: March 08, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design visually engaging assets for in-game content, branding, and marketing campaigns, ensuring a cohesive brand narrative across all touchpoints.

• Develop core brand identity elements including logos, icons, typography, and UI components that align with Realplay's innovative gaming experience.

• Maintain strict visual style consistency across diverse platforms, products, and marketing channels to reinforce brand recognition.

• Collaborate effectively with cross-functional teams, including game development, marketing, and product, to translate strategic objectives into impactful visual designs.

• Contribute creatively to brainstorming sessions, concept development, and the overall visual strategy that defines the Realplay brand in the competitive gaming market.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the description heavily emphasizes in-game content, UI elements, and overall brand visual language. This suggests a broader role than just traditional marketing collateral, requiring a strong understanding of game design aesthetics and user interface principles within a GTM (Go-To-Market) context. The role is positioned as a key contributor to the visual identity of Realplay's products and brand.

📈 Primary Responsibilities

• Conceptualize and execute compelling visual assets for in-game content, ensuring they are both aesthetically pleasing and functionally integrated within the game environment.

• Design and refine logos, icons, UI elements, typography, and other graphic materials that establish and uphold Realplay's distinctive brand identity.

• Ensure consistent application of visual style guides across all digital platforms, game interfaces, marketing collateral, and social media channels.

• Partner closely with game developers, marketing managers, and product leads to translate project requirements and creative briefs into high-quality, impactful visual deliverables.

• Actively participate in ideation sessions, contribute to the development of creative concepts, and provide visual recommendations to enhance game and marketing initiatives.

• Manage multiple design projects simultaneously, adhering to deadlines and maintaining a high standard of quality and precision in all outputs.

• Stay abreast of current design trends, particularly within the gaming and tech industries, to inform creative strategies and maintain a competitive visual edge.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration, crucial for a GTM-focused designer. The expectation to "ensure consistency of visual style across platforms and products" points to a need for understanding brand architecture and its application in diverse marketing and product contexts.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional graphic design experience, with a strong emphasis on creating visually appealing and impactful designs.

Required Skills:

• Graphic Design: Proven ability to create a wide range of visual assets, from detailed UI elements to broad branding concepts.

• Visual Asset Creation: Expertise in generating high-quality graphics for digital platforms, marketing, and in-game applications.

• Branding & Identity: Demonstrated skill in developing and applying logos, icons, and consistent visual language.

• UI/UX Design Principles: Understanding of user interface design, particularly as it applies to game interfaces and digital products.

• Adobe Creative Suite: Advanced proficiency in industry-standard design software, including Photoshop, Illustrator, and potentially After Effects or XD.

• Attention to Detail: Meticulous approach to design, ensuring precision in execution, alignment, and visual harmony.

• Creative Thinking & Problem-Solving: Ability to generate innovative design solutions and overcome visual challenges effectively.

• Collaboration & Communication: Strong interpersonal skills to work effectively with cross-functional teams and articulate design rationale.

Preferred Skills:

• Gaming Industry Experience: Direct experience designing graphics for video games, mobile games, or esports.

• Motion Graphics/Animation: Basic knowledge of animation principles or experience with animation software (e.g., After Effects) for dynamic visual assets.

• 3D Design Software: Familiarity with 3D modeling or rendering software (e.g., Blender, Maya) if applicable to certain game asset requirements.

• Familiarity with Game Engines: Understanding of how graphics are integrated into game engines like Unity or Unreal Engine.

📝 Enhancement Note: The emphasis on "gaming industry - a big advantage" and the mention of "in-game content" strongly suggest that candidates with prior experience in game development or related fields will be highly prioritized. The requirement for Adobe Creative Suite is standard, but the depth of its application to game assets and marketing is key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic design principles and execution.

• Showcase of visually compelling designs for branding, marketing collateral, and digital assets.

• Examples of UI elements, icons, and typography that highlight attention to detail and aesthetic appeal.

• Specific case studies or examples of work relevant to the gaming industry, if available, are highly desirable.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their design process, including:

  • How they approach concept development and ideation.

  • Their workflow for creating and refining assets using design software.

  • Their methods for ensuring brand consistency and quality control.

  • How they collaborate with teams and incorporate feedback.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. Candidates should curate their portfolio to specifically highlight work that aligns with the gaming industry and the responsibilities outlined, demonstrating their ability to create engaging visuals for an interactive entertainment product.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: The opportunity to work from anywhere within Poland, offering significant work-life balance and autonomy.

• Health & Wellness: Potential for private healthcare packages, often including specialists and diagnostic services, common in Polish employment.

• Professional Development: Opportunities for training, workshops, and access to learning resources to enhance design skills and stay current with industry trends.

• Equipment Provision: Likely provision of necessary hardware and software, including a high-spec computer and licenses for Adobe Creative Suite.

• Paid Time Off: Standard Polish labor laws apply, ensuring a minimum number of paid vacation days.

• Team Building & Social Events: Opportunities to connect with colleagues through virtual or occasional in-person (if feasible) team events.

Working Hours:

• Standard full-time hours are expected, typically around 40 hours per week.

• Given the remote nature and international company base (Tel Aviv headquarters), there may be some flexibility required to accommodate cross-time zone collaboration, but core working hours will likely align with Polish business hours.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for graphic designers with 3-5 years of experience in Poland, factoring in the remote aspect and the specialized gaming industry context. The PLN range is provided for local relevance, with a Euro equivalent for broader understanding. Benefits are typical for full-time remote roles in Poland.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment. Realplay operates in the dynamic and rapidly evolving video game industry, focusing on developing innovative, high-energy games. This sector demands creativity, adaptability, and a passion for immersive digital experiences.

Company Size: Based on LinkedIn data, Realplay is likely a growing company, potentially ranging from 50-200 employees. This size often indicates a stage where processes are being formalized but still offer agility and a hands-on environment for employees.

Founded: Founded in Tel Aviv, Realplay is a relatively young company, implying a modern, forward-thinking culture that embraces innovation and new technologies.

Team Structure:

• The Graphic Designer will be part of the creative team, likely reporting to a Creative Lead, Art Director, or Marketing Manager.

• This role requires close collaboration with game development teams (programmers, artists, game designers) and the marketing department.

Methodology:

• Data-Driven Design: While creative, design decisions are likely informed by user feedback, A/B testing results, and market analysis to ensure effectiveness.

• Agile Development: Game development often follows agile methodologies, meaning the design team will need to be adaptable and responsive to iterative changes.

• Brand-Centric Approach: A strong emphasis on maintaining and evolving the brand's visual identity across all products and communications.

Company Website: https://www.realplayltd.com/

📝 Enhancement Note: The company's base in Tel Aviv suggests a culture that values innovation and technological advancement, common in Israeli tech hubs. The gaming industry context implies a fast-paced, creative, and often passionate environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3+ years of experience. It is a specialist role focused on creative execution within the marketing and product development lifecycle.

Reporting Structure: The designer will likely report to a Creative Lead, Art Director, or Marketing Manager. They will work closely with game producers, marketing specialists, and other designers.

Operations Impact: The graphic designer's work directly influences:

• Brand Perception: The visual quality and consistency of assets shape how players and the market perceive Realplay's brand and games.

• User Engagement: Effective UI and in-game graphics enhance player experience, contributing to retention and satisfaction.

• Marketing Effectiveness: Compelling visuals are crucial for successful marketing campaigns, driving awareness, acquisition, and conversion.

• Product Quality: High-quality graphics are essential for competitive games, signaling polish and professionalism.

Growth Opportunities:

• Senior Graphic Designer / Art Director: Progression to leading design projects, mentoring junior designers, and having a greater strategic influence on the brand's visual direction.

• Specialization: Opportunity to specialize in specific areas like UI/UX design for games, character illustration, environmental art, or motion graphics.

• Lead/Managerial Roles: With experience and leadership skills, potential to move into team lead or management positions within the creative department.

• Skill Development: Continuous learning through industry conferences, online courses, and hands-on experience with new design tools and techniques.

📝 Enhancement Note: The growth path emphasizes both deepening creative expertise and potentially moving into leadership roles, common in growing creative teams within the tech and gaming sectors.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is primarily home-based, requiring self-discipline, effective time management, and proactive communication.

Office Location(s): While the company is headquartered in Tel Aviv, this role is remote and based in Poland. This indicates a distributed team structure.

Workspace Context:

• Home Office: Candidates are expected to have a dedicated, professional home office setup conducive to focused creative work.

• Digital Collaboration: Heavy reliance on digital communication and collaboration tools (e.g., Slack, Zoom, Asana, Trello) for team interaction and project management.

• Creative Freedom: Within brand guidelines, there's likely a good degree of creative freedom to explore innovative visual solutions.

• Access to Tools: Provision or access to necessary design software and potentially hardware.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with potential flexibility. However, occasional availability for urgent requests or cross-time zone meetings may be necessary.

📝 Enhancement Note: The remote nature necessitates strong self-management skills. Candidates should be comfortable working autonomously and leveraging digital tools for all aspects of collaboration and communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and suitability.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience, particularly relating to gaming and the required skills. This may include design challenges.

• Cross-functional Team Interview: An interview with potential team members (e.g., Marketing Manager, Game Producer, Lead Artist) to assess collaboration skills, cultural fit, and understanding of game development/marketing workflows.

• Final Interview: Potentially with a senior leader or department head to discuss overall fit, career aspirations, and confirm offer details.

Portfolio Review Tips:

• Curate Strategically: Select your strongest pieces, prioritizing those that showcase gaming-related work, UI design, branding, and marketing collateral.

• Tell a Story: For each project, briefly explain the objective, your role, the design process, challenges faced, and the outcome. Use case studies to demonstrate problem-solving.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite, attention to detail, and creative thinking.

• Showcase Polish: Ensure all presented work is high-resolution, well-organized, and free of errors.

• Tailor to Realplay: If possible, include any speculative work or concepts that reflect Realplay's game style or brand.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a specific asset (e.g., a social media banner, an in-game icon, or a concept for a UI element) under a time constraint.

• Practice articulating your design choices and justifying them based on project goals, target audience, and brand guidelines.

• Prepare to discuss how you would handle feedback and revisions from a cross-functional team.

📝 Enhancement Note: The portfolio is the primary gatekeeper for this role. Candidates must present a polished, relevant, and well-articulated collection of their best work, emphasizing their ability to contribute to the gaming industry's visual landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Proficiency is mandatory. This includes:

  • Photoshop: For raster image editing, digital painting, and asset creation.
  • Illustrator: For vector graphics, logos, icons, and UI elements.
  • Adobe XD / Figma / Sketch: Likely used for UI/UX design, wireframing, and prototyping, especially for game interfaces.

• Prototyping Tools: Figma, Adobe XD, or similar for creating interactive mockups.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management:

• Slack: For real-time communication.

• Jira / Asana / Trello: For task management, project tracking, and workflow visibility.

• Google Workspace / Microsoft 365: For document creation, sharing, and collaboration.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is the non-negotiable technical requirement. Familiarity with UI/UX design tools like Figma or Adobe XD is highly advantageous given the role's focus on UI elements and in-game interfaces.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop unique visual solutions that stand out in the gaming market.

• Collaboration & Teamwork: A strong belief in working together across departments to achieve shared goals and deliver cohesive products.

• Quality & Excellence: A commitment to producing high-standard, polished work that reflects positively on the Realplay brand.

• Passion for Gaming: A genuine enthusiasm for video games and the ability to translate that passion into compelling visual design.

• Adaptability & Responsiveness: Willingness to adapt to changing project requirements and feedback in a fast-paced industry.

Collaboration Style:

• Open Communication: Encouraging direct and honest feedback to foster continuous improvement.

• Cross-Functional Partnership: Working closely with marketing, development, and product teams to ensure design aligns with broader objectives.

• Iterative Design: Embracing feedback loops and making revisions to refine designs based on input from various stakeholders.

• Shared Vision: Contributing to and aligning with the overarching vision for Realplay's brand and game experiences.

📝 Enhancement Note: The company's culture likely balances the creative freedom required for design roles with the structured approach needed for game development and marketing execution. A passion for gaming is a significant cultural driver.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Designing visually stunning assets that are also performant and feasible within game engine limitations or marketing platform requirements.

• Maintaining Consistency Across Diverse Platforms: Ensuring a unified brand look and feel across in-game assets, marketing materials, social media, and website.

• Adapting to Rapid Industry Changes: Keeping pace with evolving design trends, new technologies, and player expectations in the fast-moving gaming sector.

• Managing Feedback from Multiple Stakeholders: Effectively incorporating feedback from various departments (marketing, development, product) while maintaining design integrity.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to master new design software, techniques, or specialize in areas like motion graphics, 3D rendering, or advanced UI/UX for games.

• Industry Exposure: Learning about game development pipelines, marketing strategies, and player engagement through direct involvement.

• Mentorship: Potential to learn from senior designers or art directors within the company.

• Conferences & Workshops: Access to industry events and training sessions focused on graphic design, gaming, and digital art.

📝 Enhancement Note: The challenges are typical for designers in the gaming industry, requiring a blend of artistic talent, technical skill, and interpersonal effectiveness. Growth opportunities are geared towards both creative mastery and professional development.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a game's theme or mood into visual assets?"

• "Describe your process for creating a logo or brand identity for a new product."

• "How do you ensure visual consistency across different marketing channels and in-game elements?"

• "Walk us through a project where you had to balance creative vision with technical limitations or tight deadlines."

Company & Culture Questions:

• "What excites you about Realplay and our games?"

• "How do you stay updated on design trends in the gaming industry?"

• "Describe your ideal collaborative environment."

Portfolio Presentation Strategy:

• Start Strong: Begin with your most relevant and impressive projects.

• Context is Key: For each piece, briefly explain the client/project, the goals, your role, the tools used, and the outcome.

• Focus on Process: Discuss your thinking, iteration, and problem-solving. Show roughs or mood boards if they illustrate your process effectively.

• Highlight Gaming Relevance: Emphasize any work related to games, UI, branding, or digital marketing.

• Be Concise: Respect the interviewer's time. Aim for clarity and impact, not exhaustive detail on every project.

• Prepare for Questions: Anticipate questions about your design choices, technical skills, and ability to collaborate.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of the gaming industry, effective collaboration, and the ability to articulate design decisions strategically.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Curate your portfolio to prominently feature relevant work, such as game UI elements, branding, marketing collateral, and any experience within the gaming industry. Ensure it is easily navigable and visually appealing.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Visual Assets," "Adobe Creative Suite," "Branding," "UI Elements," and "Gaming Industry." Quantify achievements where possible (e.g., "Increased engagement by X% with redesigned social media graphics").

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Prepare answers for common interview questions related to creativity, collaboration, and problem-solving in a design context.

• Company Research: Familiarize yourself with Realplay's games, brand identity, and overall mission. Understand their target audience and current market positioning to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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