Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Realplay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-02-17T15:00:57

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual assets that enhance the aesthetic appeal and brand identity of Realplay's games and marketing initiatives.

• Contribute to the visual storytelling and brand consistency across all digital platforms, in-game content, and promotional materials.

• Collaborate closely with marketing, product, and development teams to translate strategic objectives into impactful visual designs.

• Leverage a strong understanding of design principles, typography, and branding to create memorable and engaging user experiences.

📝 Enhancement Note: This role, while titled "Marketing Graphic Designer," has significant overlap with "Creative Operations" and "Marketing Operations" due to its focus on creating consistent visual assets for marketing and in-game use, requiring collaboration with cross-functional teams and adherence to brand guidelines. The emphasis on game interfaces and UI elements also suggests a need for understanding user experience principles within a gaming context.

📈 Primary Responsibilities

• Design high-impact visual assets for in-game content, including but not limited to, character art concepts, environmental assets, and UI elements.

• Create visually appealing marketing collateral such as social media graphics, ad banners, landing page visuals, email templates, and promotional videos.

• Develop and maintain brand identity elements including logos, icons, typography, and style guides to ensure visual consistency across all Realplay products and platforms.

• Collaborate with marketing managers, product owners, and game developers to understand project requirements, gather feedback, and iterate on designs to meet strategic objectives.

• Participate actively in brainstorming sessions and contribute creative ideas for new game features, marketing campaigns, and brand initiatives.

• Ensure all visual assets are optimized for various platforms and formats, maintaining quality and performance standards.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can not only create aesthetically pleasing graphics but also understand their strategic purpose within marketing campaigns and game design. The mention of "in-game content" and "UI elements" suggests a requirement beyond traditional marketing design, leaning towards product design understanding within a gaming context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field is considered an advantage.

Experience: Minimum of 3 years of professional graphic design experience, with a strong preference for candidates with experience in the gaming industry.

Required Skills:

• Proven expertise in graphic design principles, including layout, typography, color theory, and composition.

• Demonstrated proficiency in industry-standard design software, particularly the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in creating a wide range of visual assets, including logos, icons, UI elements, and branding materials.

• Strong creative thinking and problem-solving abilities, with a capacity for innovative concept development.

• Excellent attention to detail and a commitment to producing high-quality, precise work.

Preferred Skills:

• Direct experience designing graphics and UI elements for video games.

• Familiarity with motion graphics software (e.g., After Effects) for creating animated assets or video content.

• Understanding of UX/UI design principles and their application in game interfaces.

• Experience with 3D modeling or rendering software could be beneficial for certain in-game asset creation.

• Knowledge of A/B testing principles for visual marketing assets.

📝 Enhancement Note: The preference for gaming industry experience and the mention of UI elements and in-game content suggest that candidates with a strong portfolio showcasing relevant work in these areas will have a significant advantage. Proficiency in Adobe Creative Suite is a baseline, but familiarity with game-specific design tools or workflows would be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, with a clear emphasis on visual assets created for marketing and/or gaming contexts.

• Demonstrate the ability to create cohesive branding elements, including logos, style guides, and consistent visual language across different mediums.

• Include examples of UI elements and in-game graphics if applicable, highlighting design for user interaction and visual appeal within a digital product.

• Showcase projects that required creative thinking and effective problem-solving, illustrating the design process from concept to final execution.

Process Documentation:

• Candidates are expected to articulate their design process, from initial brief interpretation and concept ideation to asset creation, feedback incorporation, and final delivery.

• The portfolio should implicitly or explicitly demonstrate an understanding of design workflows, including version control and asset management.

• For marketing assets, documentation or examples of how the design contributed to campaign goals or KPIs would be highly beneficial.

📝 Enhancement Note: A strong portfolio is critical for this role. It needs to go beyond just showcasing pretty pictures; it should demonstrate the candidate's ability to design for specific objectives (marketing, in-game experience), their understanding of brand consistency, and their problem-solving skills within a creative context. The "advantage" of gaming industry experience should be clearly reflected in the portfolio.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Marketing Graphic Designer in Tel Aviv, Israel, with 3-5 years of experience and potential gaming industry specialization, the estimated annual salary range is approximately ₪120,000 - ₪180,000 ILS.

Benefits:

• Comprehensive health insurance coverage, potentially including dental and vision.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including workshops, training, and conference attendance.

• A vibrant and collaborative work environment within a growing gaming company.

• Potential for performance-based bonuses or incentives.

• Access to the latest design tools and technologies.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility depending on project demands and company policy.

📝 Enhancement Note: The salary estimate is based on research of graphic designer salaries in Tel Aviv, factoring in the specified experience level and the potential premium for specialized gaming industry experience. Benefits are typical for a full-time tech/gaming role in Israel and are inferred based on industry norms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment Technology. Realplay operates within a highly competitive and rapidly evolving sector, focusing on creating engaging and innovative gaming experiences. This environment demands creativity, adaptability, and a strong understanding of player engagement.

Company Size: Realplay is described as "fast-growing," suggesting a medium-sized company, likely between 50-250 employees. This size typically offers a balance between the structure of a larger corporation and the agility and close-knit feel of a startup, fostering collaboration and direct impact.

Founded: While the founding date is not specified, the "fast-growing" nature implies a company that has successfully navigated its early stages and is now focused on scaling its operations and product offerings.

Team Structure:

• The Marketing Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Creative Director.

• This role will involve close collaboration with other marketing specialists (e.g., content creators, social media managers, campaign managers) and game development teams (e.g., game designers, artists, producers).

Methodology:

• Realplay likely employs agile methodologies, common in the gaming industry, for product development and marketing campaigns.

• Design processes will involve iterative feedback loops, concept testing, and data-driven adjustments based on player feedback and campaign performance.

• Emphasis on creative problem-solving and rapid prototyping of visual concepts to align with game features and marketing objectives.

Company Website: https://www.realplayltd.com/

📝 Enhancement Note: The company's focus on "innovative, high-energy games" and a "collaborative and creative work environment" suggests a culture that values creativity, teamwork, and a passion for gaming. The "fast-growing" nature implies opportunities for individuals to make a significant impact and grow with the company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It offers hands-on design work with opportunities to contribute to strategic visual direction. It serves as a crucial stepping stone for designers looking to specialize further in gaming art, UI/UX design, or move into creative leadership roles.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Director. They will collaborate extensively with game development teams, product managers, and other marketing specialists, providing a broad exposure to different facets of the gaming business.

Operations Impact: The Marketing Graphic Designer directly influences player perception and engagement through visually appealing game assets and effective marketing campaigns. Their work is critical for brand recognition, user acquisition, and retention, directly impacting the company's success in the competitive gaming market.

Growth Opportunities:

• Specialization: Opportunity to specialize in game UI/UX design, 2D/3D art for games, or branding for the entertainment industry.

• Skill Development: Continuous learning in new design tools, animation, and emerging visual trends in gaming and digital marketing.

• Leadership: Potential to grow into a Senior Graphic Designer, Art Director, or Creative Lead role, managing design projects and mentoring junior designers.

• Cross-functional Movement: Possibility to transition into related roles like Product Design or Marketing Campaign Management with further development.

📝 Enhancement Note: This role offers a clear path for growth within the creative and marketing operations of a gaming company. The emphasis on "bringing ideas to life" and "shaping the visual language" suggests that impactful work and recognition are available for motivated designers.

🌐 Work Environment

Office Type: The job is listed as "On-site" in Tel Aviv-Yafo, indicating a physical office environment. Gaming companies often foster dynamic, open-plan workspaces designed to encourage collaboration and creativity.

Office Location(s): Tel Aviv-Yafo, a major tech and innovation hub in Israel, offering a vibrant urban setting with good public transportation links.

Workspace Context:

• The workspace is likely to be modern and equipped with the necessary technology and software for graphic design.

• Expect a collaborative atmosphere where designers frequently interact with marketing, product, and development teams.

• The environment will likely be fast-paced, reflecting the dynamic nature of the gaming industry.

Work Schedule: Full-time, on-site, with typical office hours. While generally structured, the demands of game development and marketing launches may occasionally require flexibility and dedication to meet deadlines.

📝 Enhancement Note: An on-site role in Tel Aviv suggests a dynamic, collaborative environment typical of tech and gaming companies in major urban centers. The focus on creativity and "pushing the boundaries of technology" implies a stimulating workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative style.

• Skills Assessment/Portfolio Review: A more in-depth discussion of your portfolio, focusing on specific projects, your design process, and how you approach creative challenges. This may include a take-home design test or a live design exercise.

• Cross-functional Interviews: Meetings with members of the marketing and game development teams to evaluate collaboration skills, understanding of game design principles, and ability to align visuals with project goals.

• Final Interview: Discussion with a hiring manager or senior leader to assess cultural fit, long-term potential, and alignment with Realplay's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in graphic design, branding, and ideally, gaming or UI/UX.

• Showcase Process: For each project, briefly explain the problem, your approach, your role, and the outcome. Highlight your creative thinking and problem-solving.

• Highlight Relevance: Clearly indicate any gaming industry experience or projects that demonstrate understanding of game interfaces, player engagement, or marketing for games.

• Quality Over Quantity: Ensure all presented work is polished, high-resolution, and error-free.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a marketing asset for a hypothetical game or refining an existing UI element.

• Practice articulating your design decisions clearly and concisely, focusing on how your choices meet the brief's objectives.

• Familiarize yourself with Realplay's current games and marketing materials to understand their visual style and brand voice.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge highlights the practical, skill-based nature of this role. Candidates should be ready to demonstrate not just artistic talent but also strategic thinking and an understanding of the gaming industry's visual language.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for asset creation, manipulation, and vector design. InDesign may be used for layout of marketing collateral.

• Figma/Sketch/Adobe XD: Familiarity with at least one of these collaborative UI/UX design tools is highly advantageous for designing game interfaces and digital assets.

• After Effects: Beneficial for creating motion graphics, animated logos, or short promotional videos commonly used in digital marketing.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design tasks, but understanding how marketing assets are deployed through CRM or marketing automation platforms can provide context for asset specifications.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a non-negotiable requirement. Given the mention of "game interfaces" and the gaming industry context, experience or familiarity with UI/UX design tools like Figma or Sketch is a significant plus and should be highlighted if present.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing novel ideas and pushing creative boundaries to make Realplay's games stand out.

• Collaboration & Teamwork: Fostering an environment where designers work effectively with marketing, product, and development teams.

• Quality & Precision: Maintaining high standards for visual fidelity and attention to detail in all design outputs.

• Player-Centricity: Designing with the end-user (player) experience in mind, ensuring visuals are engaging and intuitive.

• Adaptability: Thriving in a fast-paced, evolving industry where quick iteration and responsiveness are key.

Collaboration Style:

• Expect a highly collaborative approach, with frequent design critiques, brainstorming sessions, and cross-functional team meetings.

• Open communication and constructive feedback are likely encouraged to ensure design assets meet diverse project needs.

• Designers are expected to be proactive in seeking input and understanding the strategic goals behind their visual creations.

📝 Enhancement Note: The company's emphasis on "crafting immersive gaming experiences" and a "collaborative and creative work environment" suggests a culture that is passionate, innovative, and team-oriented. The designer is expected to be an active contributor, not just an executor of tasks.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Ensuring designs are both visually compelling and technically feasible within game engines or marketing platforms.

• Maintaining Brand Consistency Across Diverse Assets: Upholding a unified visual identity across a wide range of marketing materials and in-game elements.

• Rapid Iteration in a Fast-Paced Industry: Adapting quickly to changing project requirements and market trends in the dynamic gaming sector.

• Translating Complex Game Concepts into Visuals: Effectively communicating game mechanics, narratives, and aesthetics through graphic design.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or courses focusing on game art, UI/UX design, motion graphics, or specific design software.

• Industry Exposure: Engaging with industry trends through conferences, webinars, and by playing and analyzing competitor games.

• Mentorship: Potential to be mentored by senior designers or art directors within Realplay, gaining insights into career progression and advanced techniques.

• Portfolio Expansion: Working on diverse projects that can significantly enhance a professional design portfolio.

📝 Enhancement Note: The challenges presented are typical for a creative role in a fast-paced tech/gaming environment, emphasizing the need for adaptability, strong problem-solving skills, and a commitment to continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process for maintaining brand integrity while being innovative.)

• "Walk us through your process for designing a key visual asset for a game or marketing campaign, from concept to final delivery." (Be ready to use a portfolio piece as an example.)

Company & Culture Questions:

• "What interests you about Realplay and the gaming industry specifically?" (Show genuine enthusiasm for games and Realplay's mission.)

• "How do you approach collaboration with non-designers, such as developers or marketers?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the context, the challenge, your solution, and the impact. Frame it as a narrative.

• Highlight Your Role: Be clear about your specific contributions, especially in team projects.

• Focus on Relevance: Emphasize projects that align with the requirements of this role – branding, marketing assets, and ideally, gaming-related visuals or UI.

• Prepare for Technical Questions: Be ready to discuss the software, techniques, and design decisions behind your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also an understanding of the gaming industry, marketing objectives, and collaborative work environments. A well-prepared portfolio presentation is key.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the Comeet application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects relevant to graphic design, branding, marketing collateral, and ideally, gaming or UI/UX elements. Tailor the order and descriptions to highlight your strongest, most applicable work.

• Resume Optimization: Clearly list your years of experience and proficiency in Adobe Creative Suite. Use keywords from the job description such as "visual assets," "branding," "UI elements," "marketing," and "gaming industry" (if applicable).

• Interview Preparation: Practice articulating your design process and showcasing your portfolio with clarity and enthusiasm. Be ready to discuss your experience with the gaming industry.

• Company Research: Familiarize yourself with Realplay's existing games and marketing campaigns to understand their aesthetic and target audience. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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