Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: AccessiWay

Location: Torino, Piedmont, Italy

Job Type: FULL_TIME

Category: Marketing / Creative / Design

Date Posted: 2025-11-06T09:51:16

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the creation of compelling visual content that embodies AccessiWay's mission to make the digital world accessible.

• Lead the evolution and maintenance of the company's visual identity and design system, ensuring brand consistency across all marketing channels.

• Champion accessible design principles, ensuring all visual assets adhere to WCAG standards and promote inclusivity.

• Collaborate cross-functionally with marketing, product, and content teams to produce high-impact creative campaigns and assets.

📝 Enhancement Note: This role is positioned as a key creative contributor within the marketing function, with a significant emphasis on visual storytelling and brand stewardship. The "Remote OK" status suggests flexibility, but the primary location is specified as Torino, Italy, which may imply hybrid arrangements or a preference for candidates within a commutable distance for occasional in-person collaboration.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for a wide range of marketing materials, including digital and print collateral, social media posts, email campaigns, landing pages, website content, and paid advertising creatives.

• Develop clear and engaging infographics, presentations, and visual aids to simplify complex accessibility concepts for diverse audiences.

• Create dynamic video assets, thumbnails, and motion graphics for platforms like YouTube and other video channels, enhancing content engagement.

• Design compelling customer stories, case studies, and sales enablement materials that effectively communicate AccessiWay's impact and value proposition.

• Maintain and evolve AccessiWay’s visual identity, design system, templates, and asset libraries to ensure brand consistency and operational efficiency.

• Proactively ensure all created designs meet WCAG accessibility standards, focusing on contrast, readability, and appropriate text alternatives.

• Collaborate closely with the Content Strategist to align visuals with blog posts, video content, and social media narratives.

• Partner with Performance and Growth Marketing Managers to design high-converting creatives for paid media campaigns and landing pages.

• Support product marketing initiatives by contributing to UI/UX design for marketing-related projects and visually optimizing content for SEO and GEO strategies.

• Conceptualize and execute creative campaigns, contributing innovative ideas and designing scalable content templates.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, brand guardianship, and collaborative project management. The emphasis on accessibility throughout the design process is a critical differentiator for this role, requiring a deep understanding of WCAG standards beyond basic design principles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field.

Experience: Minimum of 4+ years of professional graphic design experience, specifically within B2B SaaS or technology environments.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong experience with Figma or similar collaborative design and prototyping tools.

• Solid understanding and practical application of WCAG accessibility standards in design.

• Proven experience in motion graphics and video editing using tools like After Effects and Premiere Pro.

• Demonstrated experience in designing for web and mobile interfaces.

• Ability to conceptualize and execute creative campaigns from ideation to final asset delivery.

• Excellent understanding of brand identity principles and their application across various media.

Preferred Skills:

• Basic knowledge of HTML/CSS for understanding web design implementation.

• Experience with SEO and GEO content optimization.

• Familiarity with influencer marketing, UGC, and affiliate program creative needs.

• Experience in designing sales enablement materials and customer success stories.

📝 Enhancement Note: The requirement for 4+ years in B2B SaaS or tech environments, coupled with expert proficiency in specific design tools and a strong understanding of WCAG, indicates a need for a designer who can quickly grasp complex technical concepts and translate them into visually engaging, accessible marketing assets. The "basic knowledge of HTML/CSS" as a plus suggests that while not a developer role, an understanding of web implementation is advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of design work, with a strong emphasis on B2B SaaS or tech industry examples.

• Demonstrate a clear ability to translate complex concepts into accessible and engaging visual narratives.

• Include specific examples of marketing collateral design for digital channels (social media, web, email) and print.

• Showcase projects that highlight motion graphics, video editing, and infographic creation.

• Provide case studies or examples that illustrate the application of WCAG accessibility standards in your design process and final output.

Process Documentation:

• Examples of how you approach design problem-solving, particularly for marketing campaigns or accessibility challenges.

• Demonstrate your workflow for creating marketing assets from brief to final delivery, including collaboration touchpoints.

• Illustrate your process for ensuring design consistency and adherence to brand guidelines and accessibility standards.

• Showcase your ability to iterate on designs based on feedback from stakeholders and performance metrics.

📝 Enhancement Note: For a graphic design role with a strong emphasis on accessibility and B2B tech, the portfolio is paramount. Candidates should curate examples that explicitly demonstrate their understanding and application of WCAG principles, their ability to work with complex B2B messaging, and their proficiency with the required design tools. Demonstrating a structured design process, especially concerning accessibility compliance and cross-functional collaboration, will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Graphic Designer with 5-10 years of experience in the tech sector in Italy, a competitive salary range is estimated between €35,000 - €55,000 annually. This estimate considers the specialized skills in accessibility and motion graphics, the B2B SaaS context, and the cost of living in Torino.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Opportunity to work remotely with flexible working hours.

• Comprehensive health insurance and well-being programs.

• Professional development budget for courses, conferences, and certifications relevant to design and accessibility.

• Generous paid time off and holiday schedule.

• Contribution to a pension plan.

• Access to modern design tools and technology.

• A mission-driven work environment with a focus on social impact.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with flexibility to accommodate remote work and individual work patterns while ensuring project deadlines are met.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for experienced graphic designers in the Italian tech market, adjusted for the specific requirements like WCAG expertise and remote flexibility. The benefits listed are standard for tech companies and are inferred to align with AccessiWay's mission-driven culture and focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically focusing on Digital Accessibility in B2B SaaS). AccessiWay operates at the intersection of technology, compliance, and inclusivity, a growing and critical sector.

Company Size: While not explicitly stated, the mention of multiple marketing roles (Content Strategist, Performance and Growth Marketing Managers, SEO/GEO experts, Product team) suggests a growing, likely mid-sized tech company (e.g., 50-250 employees) with established marketing and product functions.

Founded: Founded on a mission to make the digital world accessible, implying a strong purpose-driven ethos and a commitment to social impact. The company is likely relatively young or has a strong focus on innovation and growth within the accessibility tech space.

Team Structure:

• The Marketing Graphic Designer will likely be part of a broader Marketing department, collaborating closely with a Content Strategist, Performance and Growth Marketing Managers, and potentially other creative or operations specialists.

• The reporting structure would typically place the designer under a Marketing Manager or Director, with direct collaboration lines to product marketing and UI/UX teams.

Methodology:

• Data-driven design: Utilizing performance metrics and A/B testing results to inform creative decisions and optimize visual assets for conversion and engagement.

• Agile and iterative design processes: Working within a fast-paced environment, adapting to feedback, and iterating on designs to meet evolving campaign needs and accessibility standards.

• Human-centered design: Prioritizing user needs and inclusivity, ensuring all visual outputs are accessible and user-friendly for a diverse audience.

Company Website: https://accessiway.teamtailor.com (Note: This is the job application portal, the actual company website may differ but this is the provided link).

📝 Enhancement Note: AccessiWay's focus on digital accessibility positions it in a niche but increasingly important segment of the tech industry. The company culture is likely to be mission-oriented, values-driven, and focused on impact, attracting individuals passionate about inclusivity. The team structure suggests a collaborative environment where designers are integral to broader marketing strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor within the Marketing and Creative function. It requires significant autonomy and expertise, with the potential to influence brand direction and campaign effectiveness. The "4+ years of experience" and the breadth of responsibilities indicate a designer ready to take ownership of visual output.

Reporting Structure: The Marketing Graphic Designer will likely report to a Marketing Manager or Director. They will work closely with peers in content strategy, performance marketing, and product marketing, indicating a flattened organizational structure that encourages collaboration.

Operations Impact: The design work directly impacts AccessiWay's ability to communicate its value proposition, attract and engage customers, and drive conversion through visually compelling and accessible marketing materials. The designer's output is crucial for brand perception, lead generation, and overall marketing campaign success. By ensuring accessibility, the role also directly supports the company's core mission and ethical standards.

Growth Opportunities:

• Specialization: Deepen expertise in accessible design principles, motion graphics, or specific marketing channels.

• Leadership: Potentially move into a Senior Graphic Designer or Art Director role, leading creative projects and mentoring junior designers as the company grows.

• Cross-functional Development: Gain exposure to product marketing, UI/UX, and performance marketing strategies, potentially transitioning into related roles or broadening skill sets.

• Industry Expertise: Become a recognized expert in accessibility design within the B2B SaaS space, presenting at conferences or contributing to industry standards.

📝 Enhancement Note: The role offers significant growth potential by allowing the designer to become a subject matter expert in accessible design within the tech industry. The emphasis on autonomy and collaboration within a growing company suggests opportunities for increased responsibility and influence over time.

🌐 Work Environment

Office Type: The role is described as "Remote OK," suggesting a flexible work environment. This could range from fully remote to a hybrid model where occasional office visits to Torino might be required for key meetings or team collaboration.

Office Location(s): The primary physical location is Torino, Italy (Via Perrone, 5, 10122). This indicates that while remote work is an option, the company is based in Torino, which may offer co-working spaces or a central office for employees in the region.

Workspace Context:

• Collaborative Environment: The role emphasizes close collaboration with various marketing and product teams, implying a dynamic and interactive workspace, whether virtual or in-person.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) is expected, along with robust digital collaboration tools for remote teams.

• Team Interaction: Regular virtual meetings, design reviews, and potentially in-person gatherings (if hybrid) will facilitate team cohesion and project alignment.

Work Schedule: Standard full-time (approx. 40 hours/week) with flexibility. The remote aspect allows for potential adjustments to working hours, provided that collaboration with global or regional teams and project deadlines are effectively managed. This flexibility is beneficial for balancing personal life with professional responsibilities.

📝 Enhancement Note: The "Remote OK" status is a key feature, indicating a modern approach to work. Candidates should clarify expectations regarding any required office presence in Torino if they are not local. The emphasis on collaboration suggests that strong virtual communication skills will be as critical as design talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements, particularly regarding design quality, accessibility knowledge, and B2B SaaS experience.

• Portfolio Presentation & Technical Interview: You will likely be asked to present your portfolio, discussing specific projects, your design process, your approach to accessibility, and how you've collaborated with marketing teams. This may include technical questions about design software and accessibility standards.

• Skills Assessment/Design Challenge: A practical exercise might be given to assess your design skills, problem-solving abilities, and how you apply accessibility principles under timed conditions. This could involve designing a specific marketing asset or providing feedback on an existing design.

• Team & Culture Fit Interview: Conversations with potential team members (e.g., Content Strategist, Growth Marketing Manager) to evaluate your collaboration style, communication skills, and cultural alignment with AccessiWay's mission-driven values.

• Final Interview: A discussion with a hiring manager or senior leader to cover overall fit, career aspirations, and finalize any logistical details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements: B2B SaaS, marketing collateral, accessibility focus, and motion graphics/video.

• Highlight Accessibility: For each relevant project, explicitly detail how you incorporated WCAG standards and the impact of those choices. Use visual callouts if possible.

• Showcase Process: Be prepared to walk through your design process for each project – from understanding the brief, ideation, tool usage, collaboration, to final output and any learnings.

• Quantify Impact: Whenever possible, include metrics or outcomes related to your designs (e.g., improved engagement rates, conversion increases, successful accessibility audits).

• Tailor Your Narrative: Frame your experience and projects in the context of AccessiWay's mission and the specific responsibilities outlined in the job description.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge prompt, paying close attention to constraints, objectives, and target audience.

• Prioritize Accessibility: Ensure that accessibility considerations are a core part of your solution, not an afterthought.

• Focus on Clarity: For marketing assets, prioritize clear communication of the core message and value proposition.

• Time Management: Practice completing design tasks within a given timeframe, simulating the challenge environment.

• Articulate Your Rationale: Be ready to explain your design choices, tool selections, and process steps clearly and concisely.

📝 Enhancement Note: The interview process will heavily emphasize portfolio review and practical design skills, with a unique focus on accessibility. Candidates should be prepared to not only showcase their aesthetic talent but also their understanding and application of accessibility standards in a real-world marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, icons), and InDesign (layout, print materials, presentations).

• Figma: Strong experience expected for collaborative design, UI/UX prototyping, and maintaining design systems.

• Motion Graphics & Video Editing: Proficiency in Adobe After Effects (motion graphics, animations) and Adobe Premiere Pro (video editing, asset production) is essential for video content creation.

Analytics & Reporting:

CRM & Automation:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) is not listed as a primary requirement but would be advantageous for understanding how visual assets are deployed in campaigns and for designing effective landing pages.

📝 Enhancement Note: The required toolset is standard for a high-level marketing graphic designer, with a specific emphasis on tools for motion graphics and collaborative design (Figma). Candidates should be prepared to demonstrate proficiency and discuss their workflows within these applications, particularly how they ensure assets are optimized for various digital platforms and meet accessibility requirements.

👥 Team Culture & Values

Operations Values:

• Inclusion: A core value, reflected in the company's mission and the explicit requirement for WCAG-compliant designs. This means actively seeking diverse perspectives and ensuring all visual communication is accessible to everyone.

• Clarity: Translating complex concepts into easily understandable visuals is paramount, emphasizing clear communication and effective information design.

• Creativity: Encouraging innovative and fresh ideas to bring the brand to life and stand out in the market, while staying true to the mission.

• Autonomy & Ownership: Employees are expected to take initiative, manage their projects effectively, and drive results, particularly in a remote-first or flexible environment.

• Impact: A strong focus on making a tangible difference in the digital world, with designers contributing directly to the company's mission.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with content strategists, performance marketers, and product teams, requiring strong communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: An iterative approach where feedback from various stakeholders is welcomed and incorporated into the design process.

• Knowledge Sharing: A culture that encourages sharing best practices, especially regarding accessibility and design trends, to elevate the entire team's output.

📝 Enhancement Note: The emphasis on "Inclusion," "Clarity," and "Creativity" directly aligns with AccessiWay's mission. Candidates who can demonstrate how they embody these values in their work, particularly through examples of accessible design and clear visual communication, will resonate well with the company culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively communicating the nuances of digital accessibility and B2B SaaS solutions through visual mediums can be challenging.

• Balancing Aesthetics and Accessibility: Ensuring designs are both visually appealing and strictly compliant with WCAG standards requires careful execution and constant attention to detail.

• Remote Collaboration: Maintaining strong creative synergy and efficient workflows within a remote or hybrid team environment.

• Pace of B2B Tech: Adapting quickly to evolving marketing strategies, campaign needs, and design trends in a fast-paced tech industry.

Learning & Development Opportunities:

• Deepen Accessibility Expertise: Become a go-to expert in accessible design, potentially leading workshops or contributing to industry best practices.

• Expand Skill Set: Develop advanced skills in motion graphics, video production, or UI/UX design through company-sponsored training and project experience.

• Creative Campaign Leadership: Take on more responsibility in conceptualizing and executing major marketing campaigns, potentially leading creative aspects.

• Industry Exposure: Attend relevant design and accessibility conferences, gaining insights and networking opportunities.

📝 Enhancement Note: The primary challenge will be mastering the art of making complex, technical information about accessibility visually engaging and easy to understand. Growth opportunities are strong for those who embrace this challenge and aim to become leaders in accessible design within the tech marketing space.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing for accessibility, and what are your favorite WCAG guidelines to implement?" (Prepare to discuss specific guidelines like color contrast, typography, focus indicators, and alternative text, and how you integrate them.)

• "Describe a time you had to translate a complex technical or B2B concept into a simple, engaging visual. What was your process?" (Prepare a case study highlighting your problem-solving, ideation, and execution.)

• "How do you ensure visual consistency across multiple marketing channels while also pushing creative boundaries?" (Discuss your experience with brand guidelines, design systems, and creative ideation.)

Company & Culture Questions:

• "What interests you about AccessiWay's mission to make the digital world accessible?" (Research the company's mission, values, and recent work. Connect your passion for design and inclusivity.)

• "How do you see your role contributing to a more inclusive digital future?" (Align your design philosophy with the company's purpose.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story: the challenge, your role, your process, the solution, and the impact (quantifiable if possible).

• Accessibility Focus: Explicitly point out where and how you applied WCAG standards in your designs. This is a critical differentiator.

• Tool Proficiency: Briefly mention the key design tools used for each project to showcase your technical skills.

• Conciseness: Be mindful of time. Practice presenting your key projects within a structured timeframe (e.g., 5-7 minutes per project).

• Visual Aids: Use high-quality visuals and consider simple animations or prototypes to demonstrate motion graphics or interactive elements.

📝 Enhancement Note: Be prepared to discuss your design process in detail, with a strong emphasis on how you integrate accessibility into every step. Your ability to articulate the "why" behind your design choices and connect them to business objectives and AccessiWay's mission will be key.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the AccessiWay teamtailor portal.

• Curate Your Portfolio: Select 3-5 of your strongest B2B SaaS or tech-focused design projects. Ensure these examples prominently feature your skills in marketing collateral, digital assets, motion graphics, and crucially, your application of WCAG accessibility standards.

• Tailor Your Resume: Highlight keywords from the job description, such as "Adobe Creative Suite," "Figma," "WCAG," "motion graphics," "B2B SaaS," and "accessible design." Quantify your achievements whenever possible.

• Prepare Your Narrative: Practice articulating your design process, your passion for accessibility, and how your skills align with AccessiWay's mission. Be ready to discuss specific projects from your portfolio in detail.

• Research AccessiWay: Understand their mission, values, and target audience. Consider how your design aesthetic and approach can best serve their goals for creating inclusive digital experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.