Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Dave

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2025-10-03

Experience Level: 6+ Years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual narrative of the Dave brand across marketing campaigns, product integrations, and owned digital channels.

• Partner closely with Growth, Brand, Product, and CRM teams to develop creative assets that resonate with target audiences and drive measurable business outcomes.

• Champion and evolve Dave's visual identity through the development and implementation of scalable creative systems.

• Leverage data insights and performance metrics to inform creative decisions and optimize campaign effectiveness, ensuring a data-driven approach to design.

• Embrace and integrate new technologies, such as Generative AI, to enhance design workflows, accelerate iteration, and foster creative experimentation.

📝 Enhancement Note: This role is positioned within a Marketing Operations or Creative Operations framework, emphasizing the strategic application of design to achieve business goals, rather than purely aesthetic creation. The focus on "high-volume creative without creative burnout" and "navigating performance-driven creative that also tells a cohesive story" highlights the operational rigor expected.

📈 Primary Responsibilities

• Design compelling visual assets for a high volume of marketing campaigns across various platforms including social media, web, mobile applications, and email marketing.

• Develop and maintain brand consistency across all creative outputs, ensuring adherence to Dave's visual language, voice, and guidelines.

• Collaborate with cross-functional stakeholders to translate creative briefs into impactful and strategic design solutions that meet project objectives.

• Build and manage scalable design systems and templates to enhance efficiency, consistency, and speed in creative production.

• Proactively identify opportunities for creative optimization based on performance data, user feedback, and emerging market trends.

• Experiment with and integrate emerging design technologies, such as Generative AI tools, to streamline workflows, increase output, and explore innovative visual approaches.

• Partner with Growth teams to conceptualize and execute performance-driven creative that aims to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and engagement.

• Contribute to the continuous evolution of Dave's brand identity and visual storytelling capabilities.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational efficiency, crucial for a high-growth tech company. The inclusion of "high-volume creative," "creative systems," and "GenAI" points to an operational focus on scalable and efficient creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Marketing, or a related field is implicitly expected, or demonstrable equivalent experience.

Experience:

• Minimum of 6 years of professional experience in marketing design, brand design, or a closely related field, with a preference for candidates with experience in tech, fintech, or consumer product environments.

Required Skills:

• Marketing Design Expertise: Demonstrated ability to create visually engaging and effective marketing collateral across digital channels.

• Brand Systems Thinking: Capacity to build, maintain, and scale creative systems that ensure brand consistency and operational efficiency.

• Cross-Channel Campaign Design: Proficiency in designing for diverse platforms including social media (e.g., Instagram, TikTok, Facebook), web banners, landing pages, mobile app interfaces, and email marketing campaigns.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite Mastery: Strong command of Adobe Photoshop, Illustrator, and potentially After Effects for advanced visual asset creation and motion graphics.

• Data-Informed Design: A strong data-savvy mindset with the ability to interpret metrics (e.g., CTR, conversion rates) to inform creative strategy and design decisions.

• Collaborative Spirit: A low-ego, team-oriented approach, eager to collaborate with and learn from cross-functional partners.

Preferred Skills:

• Generative AI (GenAI) Tools: Experience with or a strong interest in leveraging GenAI tools for design ideation, asset generation, and workflow acceleration.

• Motion Graphics/Animation: Basic to intermediate skills in creating animated graphics or short video assets for digital campaigns.

• Project Management Tools: Familiarity with tools like Jira for task management and workflow tracking.

• Video Collaboration Tools: Experience with platforms like Frame.io for design review and feedback.

• Storytelling & Narrative Design: Ability to craft compelling visual narratives that connect with audiences on an emotional level.

📝 Enhancement Note: The emphasis on "data-savvy mindset" and "GenAI" suggests a forward-thinking design role that is deeply integrated with performance marketing and operational efficiency. The 6+ years of experience points to a need for a seasoned designer who can operate with a degree of autonomy and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Marketing Case Studies: Showcase a minimum of 2-3 detailed case studies demonstrating your direct impact on campaign performance metrics (e.g., increased CTR, conversion rates, engagement). Clearly articulate the problem, your creative solution, the tools/processes used, and the quantifiable results.

• Cross-Channel Campaign Examples: Include a diverse range of visual assets from integrated campaigns across social media, web, email, and mobile, highlighting your ability to maintain brand consistency across different touchpoints.

• Design Systems Contribution: If applicable, include examples of how you've contributed to or utilized design systems, style guides, or component libraries to ensure scalability and brand coherence.

• Brand Evolution/Extension: Examples where you've successfully extended an existing brand identity into new creative territories or campaigns, demonstrating both creativity and brand stewardship.

Process Documentation:

• Workflow Efficiency Examples: Briefly describe your process for managing high-volume creative requests, including how you prioritize, iterate, and collaborate with stakeholders to ensure timely delivery without sacrificing quality.

• Data Integration in Design: Explain how you incorporate performance data and A/B testing results into your design process to inform creative iterations and strategy.

• Tool Stack Integration: Outline how you utilize tools like Figma, Adobe Creative Suite, and potentially GenAI to streamline your design workflow from ideation to final asset delivery.

📝 Enhancement Note: This section is crucial for a design role within a performance-oriented marketing function. The portfolio must demonstrate not just aesthetic skill but also a strategic, data-driven, and operationally efficient approach to design. Emphasis on measurable outcomes is paramount.

💵 Compensation & Benefits

Salary Range: $96,000 - $154,000 annually.

Benefits:

• Work Flexibility:

  • Virtual-first culture, allowing remote work from anywhere in the U.S. (excluding Hawaii).
  • Flexible hours to accommodate individual work styles and peak productivity times.
  • Home office stipend to equip your remote workspace.

• Health & Wellness:

  • Premium medical, dental, and vision insurance plans, with 100% coverage for employees and 80% for dependents.
  • Financial advisor and financial wellness support to promote long-term financial health.

• Time Off & Leave:

  • Generous parental and caregiver leave policies.
  • Flexible Paid Time Off (PTO) and company holidays, including Juneteenth and Winter Break.

• Financial Security:

  • Competitive 401(k) savings plan with matching contributions.

• Community & Events: Working Hours:

• Standard full-time commitment (approximately 40 hours per week), with flexibility in scheduling to support remote work and work-life balance.

📝 Enhancement Note: The salary range provided is competitive for a senior marketing designer role in the US tech sector, especially for a remote position. The benefits package is comprehensive, emphasizing well-being and flexibility, which are key attractors for remote talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Consumer Banking App. Dave operates in the rapidly evolving fintech space, providing accessible financial tools and services to everyday Americans. This industry is characterized by innovation, a strong focus on user experience, and a drive to disrupt traditional financial institutions.

Company Size: While not explicitly stated, Dave's presence on Nasdaq and its detailed benefits package suggest a mid-to-large-sized organization, likely with several hundred employees. This size typically allows for specialized roles like Marketing Designer while maintaining a dynamic, fast-paced environment.

Founded: Founded in 2015, Dave has a history of growth and innovation, evolving from its initial concept to a publicly traded company. This maturity suggests established processes but also a continued drive for agility and improvement.

Team Structure:

• Design Team: The Marketing Designer will join a collaborative, high-output design team. This team likely includes other designers specializing in various areas such as product design, brand design, and potentially motion graphics.

• Cross-Functional Partnerships: Close collaboration is expected with Growth Marketing, Brand Marketing, Product Management, and CRM teams. This indicates a matrixed or project-based collaboration model where designers work closely with stakeholders from various departments.

• Reporting: The Marketing Designer will likely report to a Design Lead, Creative Director, or Head of Marketing, depending on the specific team structure.

Methodology:

• Data-Driven Decision Making: A core aspect of Dave's operations is leveraging data and metrics to inform strategic choices, including creative direction and campaign optimization.

• Agile & Iterative Development: The "fast-paced, feedback-rich environment" and emphasis on "speed, experimentation, and iteration" point towards agile methodologies in both product development and marketing campaign execution.

• Systems-Oriented Approach: The need to "build creative systems that serve both product and growth marketing needs" highlights a focus on scalable, repeatable processes and frameworks to ensure efficiency and consistency.

Company Website: https://dave.com/

📝 Enhancement Note: Dave's mission to "level the financial playing field" suggests a culture that values impact, accessibility, and social good. The company's growth trajectory and public status imply a professional, results-oriented environment with opportunities for significant contribution.

📈 Career & Growth Analysis

Operations Career Level: This role is likely at a Mid-to-Senior Individual Contributor (IC) level. The 6+ years of experience and expectation to "design high-volume creative," "build creative systems," and "introduce new tools" signifies a designer who can operate with significant autonomy and strategic input, contributing to the operational efficiency of the marketing function.

Reporting Structure: The Marketing Designer will likely report to a Design Manager, Creative Director, or Head of Marketing. They will collaborate closely with peers in Growth Marketing, Brand, Product, and CRM, indicating a cross-functional reporting and collaboration dynamic.

Operations Impact: The role's direct impact is on driving business outcomes through visually compelling and data-informed marketing creative. Success is measured by improvements in key performance indicators (KPIs) such as click-through rates, conversion rates, and overall engagement, directly contributing to Dave's growth and member acquisition/retention objectives.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in performance marketing design, brand system development, or emerging technologies like GenAI.

• Leadership Development: Potential to grow into a Senior Marketing Designer role, mentoring junior designers, leading creative initiatives, or taking on more strategic design responsibilities.

• Cross-Functional Exposure: Gaining broader experience by working closely with various departments, understanding their needs, and contributing to integrated marketing strategies.

• Industry Trends: Staying at the forefront of design and marketing innovation by working in a fast-paced fintech environment and integrating cutting-edge tools.

📝 Enhancement Note: The role offers significant growth potential within a dynamic fintech company. The emphasis on "craft + speed" and "proactive problem-solver" suggests an environment where high performers can quickly advance and take on more responsibility, particularly in areas related to operationalizing creative processes.

🌐 Work Environment

Office Type: Dave operates on a "Virtual-first" model. This means the primary work environment is remote, with no central physical office required for daily operations.

Office Location(s): While employees can work from anywhere in the U.S. (except Hawaii), this designation implies that the company operates within the United States and adheres to US labor laws. Any in-person events would likely be hosted in a major US city where a significant portion of the workforce resides or at a central conference location.

Workspace Context:

• Remote Collaboration Focus: The environment is optimized for remote collaboration, relying heavily on digital communication tools, project management software, and video conferencing.

• Technology & Tools: A robust technology stack is essential, including design software (Figma, Adobe Suite), communication platforms (Slack, Zoom), and project management tools (Jira). The company provides a home office stipend to ensure employees have a functional and ergonomic workspace.

• Team Interaction: While remote, the company fosters connection through planned virtual and in-person events, encouraging team building and maintaining a sense of community despite geographical dispersion.

Work Schedule:

• The role is full-time, typically around 40 hours per week. However, the "flexible hours" benefit suggests a degree of autonomy in structuring the workday to maximize productivity and maintain work-life balance, which is conducive to managing complex design projects and tight deadlines.

📝 Enhancement Note: The virtual-first model is a significant aspect of the work environment, offering maximum flexibility. The success of this model relies on strong communication, self-discipline, and effective use of collaborative technologies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Expect to present your portfolio, focusing on key case studies that demonstrate performance marketing impact, brand system thinking, and cross-channel campaign execution. Be prepared to discuss your design process, how you use data, and your experience with tools like Figma and Adobe Suite.

• Skills-Based Assessment: This may involve a design challenge or a more in-depth discussion on specific design scenarios, testing your problem-solving abilities, creative ideation, and understanding of performance-driven creative.

• Cross-Functional Interviews: Interviews with potential collaborators from Growth Marketing, Product, or CRM teams to assess your ability to work effectively in a cross-functional environment and understand business objectives.

• Cultural Fit Interview: An assessment of your alignment with Dave's values (member-centric, helpful, transparent, persistent, better together) and your collaborative, low-ego approach.

Portfolio Review Tips:

• Quantify Your Impact: For each case study, clearly articulate the business problem, your design solution, and the measurable results (e.g., "Increased CTR by 15%," "Improved conversion rate by 10%").

• Showcase Process, Not Just Pixels: Explain your thought process, how you iterated based on feedback or data, and the tools you used to achieve the final outcome.

• Highlight Brand Consistency & Scalability: Demonstrate how you maintain brand integrity across diverse platforms and how your work can be scaled efficiently.

• Address the "Challenges": Prepare to discuss how you've tackled situations similar to the ones outlined in the job description, such as designing high-volume creative, balancing performance with storytelling, and integrating new technologies.

• Tailor to Dave: Research Dave's current marketing efforts and brand. Frame your portfolio examples to show how your skills and experience directly address their needs and contribute to their mission.

Challenge Preparation:

• Performance Creative Scenarios: Be ready to brainstorm or outline creative approaches for specific campaign goals (e.g., driving app downloads, increasing ExtraCash™ utilization) under time constraints.

• Systems Thinking: Prepare to discuss how you would approach building or expanding a design system for a fintech app, considering various user segments and platform requirements.

• GenAI Integration: Think about practical ways to incorporate GenAI into a marketing design workflow to enhance efficiency and creativity, and be ready to articulate potential benefits and challenges.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges indicates that practical application and demonstrable results are key evaluation criteria. Candidates should prepare to articulate their process and impact using concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, design system management, and collaborative workflows. Expect advanced usage for creating complex interfaces and interactive elements.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and detailed pixel-based design.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects (Preferred): For motion graphics, animated elements, and simple video editing for digital campaigns.

• Generative AI Tools (GenAI): Familiarity or experience with tools like Midjourney, DALL-E, Stable Diffusion, or AI-powered design plugins within Adobe/Figma is a significant plus, indicating a proactive approach to workflow optimization.

Analytics & Reporting:

CRM & Automation:

• Email Marketing Platforms: Experience designing for platforms like Mailchimp, HubSpot, or specific CRM-integrated email tools is beneficial, understanding their template constraints and best practices.

• Content Management Systems (CMS): Basic familiarity with CMS platforms for web content deployment could be helpful.

Project Management & Collaboration:

• Jira: For task tracking, sprint management, and workflow visibility within development and marketing teams.

• Frame.io (Plus): For efficient video and design asset review and feedback cycles.

• Slack/Zoom/Google Workspace: Standard communication and collaboration tools.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The explicit mention of GenAI indicates a desire for candidates who are forward-thinking and eager to leverage new technologies for efficiency and creativity, positioning this as a key differentiator.

👥 Team Culture & Values

Operations Values:

• Member-Centric: All design efforts should ultimately serve the needs and financial well-being of Dave's members, ensuring accessibility and usability.

• Transparent: Open communication about design decisions, project progress, and performance data. Willingness to share insights and receive constructive feedback.

• Persistent: Driving creative solutions and iterating until optimal results are achieved, especially in performance marketing contexts. Overcoming challenges with a determined mindset.

• Better Together: A collaborative approach to design, valuing input from cross-functional partners and contributing to a supportive team environment. Low-ego, high-impact focus.

• Data-Driven: Utilizing metrics and analytics to inform design choices, validate creative hypotheses, and measure the impact of visual assets.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Growth, Brand, Product, and CRM teams to ensure creative aligns with broader business objectives and campaign strategies. This involves clear communication, understanding stakeholder needs, and providing strategic design input.

• Feedback-Rich Environment: A culture that encourages constructive criticism and iterative improvements. Designers are expected to provide and receive feedback openly to enhance the quality of work.

• Agile & Efficient: A fast-paced workflow that prioritizes timely delivery of high-quality creative assets, often involving rapid iteration and adaptation based on performance data and market shifts.

📝 Enhancement Note: The company values are deeply intertwined with its mission. For a designer, this means understanding how their creative output contributes to the financial health of users and the overall success of the company, emphasizing impact and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Without Burnout: Developing strategies and efficient workflows (e.g., using templates, design systems, GenAI) to consistently produce a large volume of creative assets while maintaining quality and personal well-being.

• Balancing Performance and Storytelling: Creating marketing visuals that are both highly effective in driving performance metrics (e.g., high CTR) and compelling enough to tell a cohesive brand story.

• Building Scalable Creative Systems: Developing robust design systems and templates that can be effectively utilized across multiple campaigns, audiences, and platforms, ensuring brand consistency and operational efficiency.

• Integrating New Technologies: Proactively learning, experimenting with, and integrating emerging tools like Generative AI into the design workflow to improve speed, iteration capabilities, and creative output.

Learning & Development Opportunities:

• Performance Marketing Specialization: Deepen expertise in designing for direct response, conversion optimization, and A/B testing within a high-growth fintech environment.

• Creative Systems & Brand Architecture: Develop advanced skills in building and managing comprehensive design systems that support diverse marketing and product needs.

• Emerging Technology Adoption: Gain hands-on experience with AI-powered design tools and methodologies, becoming a leader in their application within marketing creative.

• Cross-Functional Strategic Input: Grow by contributing more strategically to marketing campaigns and product launches, leveraging design insights to influence business outcomes.

📝 Enhancement Note: The challenges presented are operational in nature, focusing on efficiency, scalability, and the integration of new technologies within a demanding marketing environment. The growth opportunities are geared towards developing specialized skills and strategic influence within the design and marketing functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-volume creative campaign for a new feature launch on a mobile app. How do you ensure brand consistency and efficiency?" (Focus on workflow, systems, and tools).

• "How do you balance the need for performance-driven creatives (e.g., strong CTAs, clear value props) with telling a compelling brand story for Dave?" (Focus on strategic thinking and creative problem-solving).

Company & Culture Questions:

• "How do Dave's values of 'member-centric,' 'transparent,' 'persistent,' and 'better together' translate into your approach to design and collaboration?" (Focus on cultural alignment and value demonstration).

• "Describe a time you received challenging feedback on your design work. How did you handle it, and what was the outcome?" (Focus on collaboration, low-ego, and feedback reception).

Portfolio Presentation Strategy:

• Highlight Performance Impact: For each case study, clearly state the objective, your role, the creative solution, and the quantifiable results (e.g., "Increased conversion by X%," "Reduced cost per acquisition by Y%").

• Walk Through Your Process: Explain your problem-solving approach, from brief interpretation to ideation, iteration, and final delivery. Showcase your use of tools like Figma and Adobe Suite.

• Demonstrate Systems Thinking: If you have examples of design systems or reusable components, explain how they contributed to efficiency and consistency.

• Discuss GenAI Integration (If Applicable): Be ready to talk about how you've used or would use GenAI tools to enhance your design process, focusing on efficiency, ideation, or experimentation.

• Tailor to Dave's Mission: Frame your work with an understanding of Dave's mission to improve financial access for everyday Americans.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also operational efficiency, data literacy, and a collaborative, results-oriented mindset. Portfolio examples should clearly link design work to business outcomes.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the Ashby application portal linked from the job posting.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating performance marketing impact, cross-channel campaign execution, and ideally, any experience with design systems or GenAI. Tailor your portfolio to highlight how your skills align with Dave's mission and the specific challenges of this role.

• Resume Optimization: Refine your resume to emphasize quantifiable achievements, years of relevant experience (6+), proficiency in Figma and Adobe Creative Suite, and any experience with data-driven design or GenAI. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, how you use data to inform decisions, and your collaborative approach. Prepare to present your portfolio and discuss specific case studies in detail. Research Dave's products and marketing initiatives.

• Company Research: Familiarize yourself with Dave's mission, values, product offerings (e.g., ExtraCash™), and current marketing efforts. Understand their target audience and how the Marketing Designer role contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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