Lead Designer

📍 Job Overview

Job Title: Lead Designer

Company: Procurify

Location: Vancouver, BC, Canada (Remote)

Job Type: Full-Time

Category: Design (Brand & Product)

Date Posted: 2026-03-06

Experience Level: 5-7+ Years (with 2+ years in a lead role)

Remote Status: Fully Remote (within Canada)

🚀 Role Summary

• Spearhead the company's design vision, encompassing both brand identity and product user experience, directly influencing Procurify's market perception and growth trajectory.

• Drive the development and evolution of comprehensive design systems and brand standards to ensure a cohesive and scalable visual language across all customer touchpoints.

• Translate complex business objectives and product goals into strategic design initiatives that demonstrably contribute to revenue generation and customer acquisition.

• Champion design excellence, user-centricity, and accessibility principles across the organization, fostering a culture of high-quality, impactful design.

• Leverage AI-powered design tools to enhance creative exploration, accelerate iteration cycles, and optimize design workflows, ensuring efficiency without compromising craft or brand integrity.

📝 Enhancement Note: While the role is "Lead Designer," the description emphasizes a blend of strategic leadership and hands-on execution, typical of a senior individual contributor with leadership responsibilities in a growth-stage SaaS company. The focus on revenue impact and collaboration with RevOps, Sales, and CX teams positions this role within the broader GTM (Go-To-Market) operations ecosystem, even though it's a design function.

📈 Primary Responsibilities

• Design Strategy & Leadership:

  • Define and steward the overall design vision for the company, aligning brand and product aesthetics with strategic business objectives in close collaboration with leadership and the Product team.
  • Develop, implement, and maintain robust design systems, style guides, and brand guidelines to ensure consistency, scalability, and adherence to quality standards across all platforms and communications.
  • Translate high-level business requirements and product roadmaps into clear, actionable design strategies that directly support pipeline growth, enhance brand perception, and drive measurable business outcomes.
  • Advocate for and embed principles of design excellence, user-centered design (UCD), and accessibility across all company initiatives, ensuring inclusive and impactful user experiences.

• Execution & Delivery:

  • Lead end-to-end design execution for marketing campaigns, product interfaces, customer communications, and other brand touchpoints, creating a unified and compelling customer journey.
  • Ensure all design outputs consistently reflect brand identity, align with business priorities, and adhere to best-in-class usability and aesthetic standards.
  • Foster deep collaboration with Product Management, Revenue Operations (RevOps), Sales, Customer Experience (CX), and Customer Success Management (CSM) teams to deliver integrated, high-impact solutions that support GTM strategies.
  • Manage hands-on design tasks while also guiding and overseeing the work of external design partners and contractors to ensure project quality and timely delivery.

• Team & Process Development:

  • Mentor and provide constructive feedback to the Senior Brand Designer, external contractors, and cross-functional team members involved in design initiatives.

  • Establish and optimize design workflows, select appropriate tools, and implement efficient review processes to support team scalability and operational effectiveness.

  • Act as the primary decision-maker for design quality and direction, ensuring all creative output meets high standards and strategic goals.

  • Plan for and manage the growth of the design function, including the potential to build out a dedicated design team as business needs dictate.

📝 Enhancement Note: The responsibilities highlight a strategic approach to design, emphasizing its direct contribution to business growth and revenue. The collaboration with RevOps and Sales indicates that design is viewed as a critical component of the go-to-market strategy, requiring strong alignment with commercial objectives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, HCI, or a related field is typically expected for a Lead Designer role. Equivalent practical experience will also be considered.

Experience:

• 5–7 years of progressive design experience, with a minimum of 2 years in a senior or lead design capacity.

• Proven experience designing within a B2B technology or SaaS environment, with a preference for candidates who have worked with mid-market companies.

• Demonstrated success in leading cross-functional design initiatives from conceptualization through to final delivery.

Required Skills:

• Design Strategy & Vision: Ability to define and articulate a compelling design vision that aligns with business goals and market positioning.

• Brand Identity & Visual Communication: Strong expertise in developing and maintaining brand standards, visual language, and compelling creative assets across various mediums.

• UI/UX Design Principles: Deep understanding of user interface (UI) and user experience (UX) design principles, with a focus on creating intuitive, effective, and engaging product interfaces.

• Design Systems Management: Proficiency in creating, implementing, and scaling design systems, style guides, and component libraries for consistency and efficiency.

• Prototyping & Wireframing: Skilled in creating interactive prototypes and detailed wireframes to visualize user flows and test design concepts.

• Industry-Standard Tools: Mastery of design software such as Figma (primary), Adobe Creative Suite (Photoshop, Illustrator, InDesign), and various prototyping tools.

• AI-Powered Design Tools: Familiarity and practical experience leveraging emerging AI tools for design exploration, concept generation, and workflow optimization.

• Stakeholder Management: Excellent ability to communicate design concepts, rationale, and impact effectively to senior stakeholders, leadership, and cross-functional teams.

• Project Management: Strong organizational and project management skills, with the capacity to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Mentorship & Collaboration: Proven ability to mentor other designers and foster a collaborative approach to design problem-solving.

Preferred Skills:

• Experience with design for marketing automation platforms or CRM integrations.

• Familiarity with accessibility standards (WCAG) and inclusive design practices.

• Understanding of SEO principles as they relate to web design and content.

• Experience in a remote-first or distributed team environment.

📝 Enhancement Note: The requirements emphasize a blend of creative expertise and strategic business acumen, with a clear expectation for candidates to be proficient in modern design tools and open to integrating AI into their workflow to drive efficiency and innovation. The mention of RevOps, Sales, and CX collaboration underscores the role's GTM function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies that highlight your design process from problem identification to solution implementation and measurable outcomes. Each case study should clearly articulate the challenge, your role, the design strategy, your individual contributions, and the impact achieved.

• Cross-Functional Collaboration Examples: Include projects that demonstrate successful collaboration with product managers, engineers, marketing, sales, or RevOps teams, illustrating your ability to integrate design into broader business initiatives.

• Brand & Product Integration: Present examples that showcase your ability to create a cohesive brand experience across both marketing collateral and product interfaces, demonstrating your understanding of the full customer journey.

• Design System & Brand Guideline Examples: Provide samples of design systems, style guides, or brand guidelines you have developed or significantly contributed to, illustrating your approach to maintaining consistency and scalability.

• AI Tool Integration Showcase: If possible, include a project where you utilized AI-powered design tools to accelerate your workflow, explore new concepts, or achieve specific efficiencies. Clearly explain the tools used and the impact they had on the outcome.

Process Documentation:

• Problem Definition & Research: Detail your methods for understanding user needs, market trends, and business objectives, including any research, analysis, or discovery phases.

• Design Strategy & Ideation: Explain your approach to translating insights into design strategy, brainstorming concepts, and developing user flows and wireframes.

• Execution & Iteration: Demonstrate how you move from concept to high-fidelity design, including your process for creating UI elements, prototypes, and visual assets, as well as how you incorporate feedback and iterate on designs.

• Measurement & Impact: Outline how you measure the success of your design work, linking it to business metrics such as conversion rates, user engagement, brand perception, or revenue impact.

📝 Enhancement Note: For a Lead Designer role, especially in a SaaS company focused on growth, a portfolio is paramount. It needs to demonstrate not just aesthetic skill but strategic thinking, process rigor, and measurable business impact. The emphasis on AI tools and cross-functional collaboration with revenue-driving teams is critical.

💵 Compensation & Benefits

Salary Range: $91,000 - $113,000 CAD per year. This range is dependent on experience and does not include potential bonuses, commission, benefits, or equity.

Benefits:

• Flexible Working: Remote-first organization with flexible working hours, allowing work from anywhere within Canada.

• Responsible Time Off: Trust-based policy encouraging employees to take necessary time to rest and recharge while maintaining accountability.

• Extended Health Benefits: Comprehensive health, vision, and dental package to prioritize team members' well-being.

• Employee Assistance Program (EAP): Confidential support services for employees facing personal or professional challenges.

• Health & Wellness Spending Account: An annual allowance for employees to spend on health and wellness activities or services.

• Stock Options: Competitive stock program providing employees an opportunity to own a part of Procurify.

• Community Initiatives: Opportunities to engage in community service days and company-sponsored donation programs.

• Learning & Development: Access to lunch and learns and other educational opportunities.

Working Hours: The role is described as having flexible working hours, with an assumed standard full-time workload of approximately 40 hours per week. The remote-first nature allows for adaptability in scheduling.

📝 Enhancement Note: The salary range is provided in CAD and is specifically for the base salary. The benefits package is robust, catering to remote work needs and employee well-being, with stock options indicating a growth-oriented company culture. The "Responsible Time Off" policy is a notable perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (SaaS - Software as a Service), specializing in Procurement and Accounts Payable (AP) automation. Procurify is an AI-enhanced platform designed for the mid-market.

Company Size: The job description does not explicitly state company size or founding date, but the mention of scaling, building out a design team, and offering stock options suggests a growth-stage company, likely beyond startup phase but still in a significant expansion period. (LinkedIn data for Procurify indicates ~200-500 employees, founded in 2013).

Founded: 2013 (Based on external company data).

Team Structure:

• Design Team: The Lead Designer will mentor the Senior Brand Designer and manage occasional contractors. There's an explicit plan to build out a design team as business needs evolve, indicating growth and potential for team leadership.

• Cross-Functional Collaboration: This role requires close partnership with Product, Revenue Operations (RevOps), Sales, Customer Experience (CX), and Customer Success Management (CSM) teams. This indicates a highly integrated GTM and product development approach.

• Reporting Structure: While not explicitly stated, a Lead Designer typically reports to a Director or VP of Marketing, Product, or Design, depending on the organizational structure.

Methodology:

• AI-Enhanced Operations: Procurify leverages AI to enhance its procurement and AP automation platform, suggesting a forward-thinking approach to technology and efficiency.

• Data-Driven Design: The emphasis on driving "measurable impact" and partnering with RevOps implies a data-driven approach to design, where creative output is tied to business metrics.

• User-Centricity: Commitment to user-centered thinking and best-in-class usability is a core tenet.

• Iterative & Scale-Up Environment: The role thrives in a dynamic, high-velocity, iterative environment common in scaling SaaS companies.

Company Website: https://www.procurify.com/

📝 Enhancement Note: Procurify operates in the FinTech/SaaS space, focused on B2B solutions for mid-market companies. The culture appears to be growth-oriented, collaborative, and values efficiency and innovation, particularly in its adoption of AI. The team structure suggests an opportunity for significant influence and potential leadership growth.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead Designer position, signifying a senior individual contributor role with significant leadership and strategic responsibilities. It sits at the cusp of senior individual contributor and early-stage management, requiring both deep craft expertise and the ability to guide others and influence direction. It's a critical role within the GTM function, directly impacting brand perception and revenue generation.

Reporting Structure: The Lead Designer will likely report to a higher-level executive within Marketing, Product, or a dedicated Design department. They will, in turn, lead and mentor the Senior Brand Designer and manage external resources. This structure provides visibility to senior leadership and the opportunity to influence company-wide design strategy.

Operations Impact: The design function at Procurify is positioned as having a "significant influence on revenue and performance." The Lead Designer is expected to ensure design contributes directly to "pipeline growth, brand perception, and stays at the forefront of SaaS marketing design." This means the role's success will be measured not just by creative output but by its tangible impact on business results, a key characteristic of effective GTM operations.

Growth Opportunities:

• Leadership Development: Opportunity to build and lead a design team from the ground up as the company scales, developing management and team-building skills.

• Strategic Influence: Shape the future of the Procurify brand and product design, gaining significant influence over the company's market presence and user experience.

• Technical Skill Advancement: Exposure to and practical application of AI-powered design tools, staying at the cutting edge of design technology.

• Cross-Functional Expertise: Deepen understanding and collaboration with Sales, Marketing, RevOps, and Product teams, broadening business acumen and GTM strategy knowledge.

• Career Progression: Potential to move into Director-level design roles or broader leadership positions within the organization or industry.

📝 Enhancement Note: This role offers a compelling blend of creative leadership and strategic business impact. The growth potential is tied to both the individual's design leadership capabilities and the company's expansion, with a clear path to influencing broader GTM strategies and potentially building a team.

🌐 Work Environment

Office Type: Procurify is a "remote-first" organization with flexible working hours, allowing employees to work from anywhere within Canada. This indicates a distributed workforce model.

Office Location(s): While the job is remote within Canada, the company headquarters is in Vancouver, BC. This implies a strong Canadian presence and potential for occasional optional in-person meetups or team events, though not required.

Workspace Context:

• Collaborative Environment: Despite being remote, the company culture emphasizes collaboration. The Lead Designer will work closely with various departments, suggesting a need for strong virtual collaboration tools and communication skills.

• Operations Tools & Technology: Expect access to standard remote work and design collaboration tools. Proficiency with Figma, Adobe Creative Suite, and AI tools is expected, and the company likely supports these with appropriate licenses.

• Team Interaction: Regular virtual meetings, design critiques, and cross-functional syncs will be key for interaction and alignment.

Work Schedule: Flexible working hours are offered, accommodating different time zones within Canada. A standard full-time commitment is expected, with the flexibility to manage one's schedule to meet deliverables and collaborate effectively.

📝 Enhancement Note: The remote-first nature of Procurify means the work environment is defined by digital collaboration. Candidates should be comfortable with asynchronous communication, virtual teamwork, and managing their own time effectively. The flexibility is a key benefit for work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio link to assess qualifications, experience, and design aesthetic.

• Hiring Manager Interview: A conversation to delve deeper into your experience, leadership style, and understanding of design strategy, particularly in a SaaS/B2B context.

• Portfolio Presentation & Design Challenge: You will likely be asked to present a selection of your work from your portfolio, explaining your process, rationale, and impact. A design exercise or case study presentation may also be part of this stage to assess your problem-solving skills and approach.

• Cross-Functional Interviews: Interviews with key stakeholders from Product, Marketing, RevOps, or Sales to evaluate your collaborative abilities and understanding of their perspectives.

• Final Interview: A meeting with senior leadership to discuss strategic alignment, cultural fit, and overall vision for the role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your leadership, strategic thinking, brand development, UI/UX expertise, and ability to drive measurable business results. Prioritize B2B SaaS examples.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the challenges faced, the solutions implemented, and, most importantly, the quantifiable impact. Use visuals effectively to support your narrative.

• Highlight Process: Demonstrate your thought process, research methods, ideation techniques, and how you iterate based on feedback and data. Show your understanding of design systems and brand consistency.

• Emphasize AI Integration: If you have relevant examples, clearly explain how you used AI tools to enhance efficiency, explore concepts, or achieve specific outcomes.

• Be Prepared for Questions: Anticipate questions about your design philosophy, leadership style, how you handle conflict or feedback, and how you measure design success.

Challenge Preparation:

• Understand Procurify's Business: Research Procurify's product, target market (mid-market), competitors, and current brand messaging. Understand their AI-enhanced approach.

• Think Strategically: Be ready to discuss how design can directly impact revenue, pipeline growth, and brand perception in a SaaS context.

• Focus on Collaboration: Prepare examples of how you've worked effectively with non-design teams like Sales, Marketing, and RevOps.

• Design System & Brand Thinking: Be prepared to discuss your approach to building and maintaining design systems and ensuring brand consistency.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and the ability to articulate design's impact on business outcomes. Candidates should prepare to demonstrate strategic thinking, leadership, and a hands-on approach to design, with a clear understanding of how their work contributes to Procurify's GTM strategy.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: The core platform for UI/UX design, wireframing, prototyping, and collaborative design. Expect advanced usage, including component management and design system organization.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print collateral.

• Prototyping Tools: Proficiency in tools integrated with Figma or standalone prototyping software for creating interactive user flows and testing design concepts.

AI & Exploration Tools:

• AI-Powered Design Tools: Familiarity with emerging AI tools for tasks such as concept generation, image enhancement, content creation, or accelerating repetitive design tasks. The company views these as accelerators, not replacements for craft.

Collaboration & Project Management:

• Project Management Software: Likely tools like Jira, Asana, Trello, or Monday.com for task tracking and workflow management.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication and asynchronous updates.

• Documentation Tools: Confluence, Notion, or Google Workspace for creating and sharing design documentation, style guides, and process flows.

CRM & Marketing Alignment (Indirect):

• While not direct tools for the designer, understanding how design outputs integrate with CRM (e.g., Salesforce) and marketing automation platforms is beneficial for creating cohesive GTM campaigns.

📝 Enhancement Note: Proficiency in Figma is paramount. The explicit mention of AI-powered design tools indicates a forward-thinking approach, and candidates should be prepared to discuss their experience and willingness to integrate these tools into their workflow.

👥 Team Culture & Values

Operations Values: Procurify's core values are encapsulated by "Lead with CARES":

• Commitment: Demonstrating accountability, reliability, and ownership of outcomes. This translates to delivering high-quality design work consistently and dependably.

• Ambition: Proactive initiative, curiosity, and a growth mindset aimed at pursuing bold ideas that elevate impact and performance. This suggests a culture that encourages pushing boundaries and seeking innovative solutions.

• Resilience: Adaptability, composure, and perseverance through challenges, maintaining focus in a fast-changing environment. Essential for a scaling SaaS company.

• Excellence: Rigor, collaboration, and a strong quality focus to deliver high-performing solutions and raise the bar for outcomes. This applies directly to the standard of design work expected.

• Simplicity: Applying focus, clarity, and streamlining to cut through complexity, enabling efficient and impactful execution. This value is crucial for clear communication and effective design solutions.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with Product, RevOps, Sales, CX, and CSM teams, indicating a highly integrated approach where design is not siloed but a partner in achieving business goals.

• Feedback-Driven: The expectation to mentor and provide feedback suggests a culture where constructive critique is valued for continuous improvement.

• Remote Collaboration: With a remote-first model, collaboration relies heavily on effective virtual communication, documentation, and shared digital workspaces.

📝 Enhancement Note: The "CARES" values provide a strong framework for understanding Procurify's expected employee behaviors. For a designer, these values translate into producing impactful, well-supported work, collaborating effectively, and embracing innovation and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Product Design: Integrating a cohesive brand narrative across diverse touchpoints, from marketing campaigns to the SaaS product interface, while maintaining distinct yet complementary aesthetics.

• Driving Measurable Impact: Demonstrating the direct correlation between design initiatives and business outcomes like pipeline growth, conversion rates, and customer acquisition in a data-driven environment.

• Scaling Design Systems: Developing and maintaining robust design systems that can scale efficiently with the company's rapid growth and evolving product features.

• Leading & Mentoring Remotely: Effectively guiding and inspiring a Senior Brand Designer and external contractors in a remote setting, fostering a strong design culture without physical proximity.

• Integrating AI Tools: Successfully incorporating AI-powered design tools into existing workflows without compromising craft, originality, or brand integrity, while ensuring team adoption.

Learning & Development Opportunities:

• Team Building & Leadership: Opportunity to build and lead a design function, developing significant management and strategic leadership skills.

• Strategic GTM Influence: Deepen understanding of SaaS GTM strategies by working closely with Sales, RevOps, and Marketing, influencing revenue-driving initiatives through design.

• AI Design Innovation: Become an early adopter and expert in leveraging AI for design, staying at the forefront of technological advancements in the field.

• Cross-Functional Acumen: Enhance business understanding across product development, sales cycles, and customer success by collaborating extensively with diverse teams.

• Industry Exposure: Potential to attend industry conferences, workshops, or pursue certifications relevant to design leadership, B2B SaaS, or AI in design.

📝 Enhancement Note: The challenges are typical for a lead role in a scaling tech company, offering significant opportunities for professional development. The emphasis on AI and GTM integration provides unique avenues for skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for defining and evolving a company's design vision, particularly for a B2B SaaS product targeting the mid-market." (Focus on aligning with business goals, user needs, and brand strategy).

• "How do you ensure design contributes directly to pipeline growth and revenue generation? Provide an example from your portfolio." (Be ready to discuss metrics, collaboration with RevOps/Sales, and impact-oriented design).

• "Walk us through your experience building or significantly contributing to a design system. What were the key challenges and how did you ensure its scalability and adoption?" (Highlight process, component management, and collaboration with engineering).

• "How do you approach mentoring junior designers or managing external contractors to ensure consistent quality and alignment with strategic goals?" (Discuss feedback mechanisms, clear briefs, and fostering a collaborative environment).

Company & Culture Questions:

• "How do you see AI impacting the future of design, and how would you leverage AI tools at Procurify to enhance our brand and product?" (Demonstrate understanding of AI as an accelerator, focus on craft, and Procurify's specific needs).

• "Procurify emphasizes 'Lead with CARES' values. Which value resonates most with you and how do you embody it in your design work and collaboration?" (Connect your personal work ethic to their stated values).

• "This is a remote-first role. How do you foster strong collaboration and maintain team cohesion in a distributed environment?" (Discuss communication strategies, virtual tools, and proactive engagement).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline: Problem/Objective -> Your Role -> Process/Solution -> Impact/Results.

• Quantify Everything: Whenever possible, use data and metrics to demonstrate the success of your design solutions (e.g., increase in conversion rates, reduction in support tickets, improved user engagement).

• Highlight Collaboration: Specifically call out instances where you worked with Product, Engineering, Marketing, or RevOps, explaining how your collaboration led to better outcomes.

• Showcase Brand Consistency: Present examples that highlight your ability to maintain a strong, cohesive brand identity across various touchpoints, from digital ads to product interfaces.

• Explain Your 'Why': Be prepared to articulate the strategic thinking behind your design decisions, not just how you made something look good.

📝 Enhancement Note: The interview process will likely probe your strategic thinking, leadership potential, and ability to connect design to business objectives. Prepare to discuss your portfolio in detail, demonstrating your process, impact, and collaborative skills.

📌 Application Steps

To apply for this Lead Designer position:

• Submit Your Application via the Link: Access the application portal through the provided job link.

• Optimize Your Resume: Tailor your resume to highlight your 5-7+ years of design experience, specifically mentioning B2B SaaS, mid-market, UI/UX, brand, and leadership roles. Quantify achievements wherever possible.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and showcases your strongest work, with a focus on case studies that demonstrate strategic thinking, leadership, brand development, and measurable business impact. Include examples of design systems and any AI tool integration.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, clearly articulating your process, rationale, collaborative efforts, and the ROI of your design solutions. Be ready to discuss your leadership philosophy and approach to remote team management.

• Research Procurify: Thoroughly understand Procurify's product, target market, competitive landscape, and company values ("CARES"). Be prepared to discuss how your design expertise can contribute to their growth and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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