Junior Visual Designer

📍 Job Overview

Job Title: Junior Visual Designer

Company: Weel

Location: Sydney, New South Wales, Australia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 2, 2026

Experience Level: Junior (1-3 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual narrative of Weel's marketing and sales efforts through high-quality, on-brand creative asset production.

• Collaborate with marketing and design teams to deliver polished visuals for digital campaigns, social media, web, and sales enablement materials.

• Leverage a blend of traditional design craft and cutting-edge AI tools to maximize creative output and efficiency.

• Contribute to a fast-paced startup environment where design ownership and rapid iteration are highly valued.

• Develop and maintain visual consistency across all brand touchpoints, working within established brand systems.

📝 Enhancement Note: This role is positioned within Marketing Operations or Creative Operations due to its focus on producing and managing visual assets that support Go-To-Market (GTM) strategies, sales enablement, and digital marketing campaigns. The emphasis on working with a brand system, AI tools, and delivering assets at pace aligns with operational efficiency in creative output.

📈 Primary Responsibilities

• Design and produce engaging social media graphics for both organic and paid campaigns across platforms like LinkedIn, Instagram, and others.

• Create visually appealing landing page designs and supporting web graphics, in close partnership with the marketing team.

• Develop compelling sales enablement assets, including pitch decks, one-pagers, battlecards, and case study templates, to support the sales team's effectiveness.

• Design impactful display ads and campaign visuals for various digital advertising channels, ensuring brand consistency and performance.

• Produce eye-catching blog imagery, thumbnails, and editorial illustrations to enhance content engagement.

• Create collateral for events and sponsorships, encompassing both digital and print formats.

• Design internal presentation templates and maintain brand asset consistency across company-wide communications.

• Articulate and execute AI-generated imagery strategies, including art direction and prompt engineering, to align with campaign objectives and brand guidelines.

📝 Enhancement Note: The responsibilities clearly indicate a focus on operationalizing creative output for marketing and sales functions. The mention of "sales enablement assets" and "campaign visuals across digital channels" highlights the role's direct contribution to GTM execution.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for junior roles, though a strong portfolio can be a substitute.

Experience: 1–3 years of experience in a visual design, graphic design, or marketing design role, with a demonstrated ability to produce polished, on-brand assets.

Required Skills:

• Strong working knowledge and practical application of Figma, including proficiency with components, variables, and shared styles for efficient design system utilization.

• High proficiency in Adobe Creative Suite, specifically Illustrator and Photoshop, for creating and editing vector and raster graphics.

• Hands-on experience with AI image generation tools such as Midjourney, Nano Banana, or similar, including effective prompt engineering and art direction to maintain brand integrity.

• A keen eye for detail in typography, color theory, layout composition, and visual hierarchy.

• Proven ability to adapt designs across various formats, demonstrating versatility for both screen and print media.

Preferred Skills:

• Prior experience in B2B SaaS, fintech, or a fast-paced startup environment.

• Basic motion design skills using tools like After Effects, Jitter, or similar for dynamic visual content.

• Familiarity with Webflow for website design and development, or a foundational understanding of HTML/CSS.

• A genuine interest in finance, productivity tools, or technologies that enhance business operations.

📝 Enhancement Note: The emphasis on Figma components, variables, and shared styles points to a need for design system thinking, crucial for operational efficiency and brand consistency in a growing company. AI image generation experience is a forward-thinking requirement, highlighting a blend of traditional and modern design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of visual design projects executed for digital marketing channels (social media, paid ads, landing pages).

• Include examples of sales enablement collateral (e.g., pitch decks, one-pagers) demonstrating an understanding of sales support needs.

• Feature projects that highlight the ability to adapt to and work within existing brand guidelines and systems.

• Demonstrate experience with AI image generation tools, showing how prompts and art direction were used to achieve on-brand results.

Process Documentation:

• Evidence of a systematic approach to creating marketing assets, from brief to final delivery.

• Examples of how design processes were optimized for speed and efficiency, particularly in a startup context.

• Documentation of how brand system guidelines were applied or extended in design projects.

• Case studies or project descriptions that detail problem-solving, iteration, and final output for specific marketing objectives.

📝 Enhancement Note: The requirement for a portfolio that demonstrates working within a brand system and using AI tools is critical for this operational role, indicating a need for efficient, scalable creative output rather than purely conceptual design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Junior Visual Designer with 1-3 years of experience in Sydney, Australia, the estimated annual salary range is AUD $60,000 - $80,000. This estimate considers the cost of living in Sydney, the demand for design talent in the tech sector, and the company's growth stage.

Benefits:

• Birthday leave and a budget for celebration.

• Country-wide team events and travel budgets for interstate employees.

• Progressive parental leave policy.

• Quarterly budgets for team bonding activities.

• Wellness leave to support mental well-being.

• Study leave and a professional training budget for continuous skill development.

• Access to the Uprise Employee Assistance Program for confidential support.

• Pet-friendly offices.

• Summer Fridays.

• Weel coffee card.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with flexibility offered as part of a hybrid work arrangement.

📝 Enhancement Note: The salary range is an estimation based on market data for Sydney, Australia, for a Junior Visual Designer role. The benefits listed are directly extracted from the provided job description and tailored for relevance to a design professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech and Software as a Service (SaaS), specifically focusing on corporate card and expense management solutions. This industry context means the company operates in a rapidly evolving, competitive, and data-driven environment where efficiency and innovation are paramount.

Company Size: Growing startup, indicated by "growing fast across Australia" and "investing heavily in what matters most: strengthening our product and building a team of exceptionally talented people." This implies a dynamic, fast-paced environment with opportunities for impact and career progression.

Founded: Previously DiviPay, indicating a rebranding or evolution. The company has a significant impact, managing over $1.5B+ in spend and supporting thousands of organizations. This suggests a mature operational foundation despite its startup energy.

Team Structure:

• The design team is described as taking "craft seriously and moves at startup speed," suggesting a blend of high standards and rapid execution.

• Collaboration is expected with "marketing and design teams," implying cross-functional teamwork.

Methodology:

• Emphasis on "real ownership from day one" and "shipping high-quality work at pace."

• Integration of "modern AI tools" alongside traditional design craft to "punch above your weight."

• Focus on data-driven decision-making and continuous improvement, as is typical in fintech/SaaS.

Company Website: https://letsweel.com/

📝 Enhancement Note: The company's focus on being Australia's #1 virtual corporate card and expense management platform positions it as a leader in its niche. The rapid growth and investment suggest a strong operational focus on scaling and product development, making this design role integral to Go-To-Market execution.

📈 Career & Growth Analysis

Operations Career Level: This Junior Visual Designer role is an entry-level to early-career position, focused on executing design tasks under guidance. It offers a foundational experience in a high-growth fintech/SaaS company, emphasizing practical application of design skills in a business context.

Reporting Structure: The role likely reports to a Design Lead or Marketing Manager. Close collaboration with the marketing team is expected, indicating a networked or matrixed reporting structure for project-specific tasks.

Operations Impact: The visual designer's work directly impacts Weel's brand perception, customer acquisition, and sales effectiveness. High-quality marketing assets are crucial for attracting and converting businesses in the competitive fintech landscape. The role contributes to the operational efficiency of marketing campaigns by providing ready-to-deploy visuals.

Growth Opportunities:

• Specialization: Potential to specialize in areas like UI/UX design for web assets, advanced motion graphics, or AI art direction as the team grows.

• Skill Development: Opportunities to deepen expertise in Figma, Adobe Suite, and emerging AI design tools through a professional training budget and hands-on experience.

• Leadership: As the company scales, there's potential to grow into a Senior Visual Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

📝 Enhancement Note: The "chance to grow into a more senior role as the team scales" is a significant growth indicator for a junior position in a fast-growing startup. The emphasis on AI tools also presents an opportunity for this role to become a subject matter expert in emerging design technologies.

🌐 Work Environment

Office Type: Hybrid workplace with a physical office base in Sydney CBD. This suggests a blend of remote flexibility and in-office collaboration.

Office Location(s): 383 George St, Sydney, NSW 2000, Australia. This is a prime CBD location, offering accessibility via public transport and proximity to business amenities.

Workspace Context:

• A design team that values "craft" and operates at "startup speed," suggesting an environment that is both demanding and supportive of creative excellence.

• Opportunities for collaboration with marketing and design teams in person and virtually.

• Access to modern design tools, including subscriptions to leading AI agents, is provided.

• The environment is pet-friendly, contributing to a more relaxed and inclusive atmosphere.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with hybrid flexibility. Summer Fridays are offered, providing an enhanced work-life balance during warmer months.

📝 Enhancement Note: The hybrid model and pet-friendly office, combined with Summer Fridays and generous leave policies, indicate a company culture that prioritizes employee well-being and work-life balance, which can be a significant factor for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit a portfolio and a brief note on why Weel interests you; CV quality is secondary to work quality.

• Initial Screening: Review of portfolio and application to assess visual design skills, brand alignment, and fit with the company's mission.

• Technical/Creative Assessment: Likely a design challenge or portfolio review session focusing on problem-solving, design process, and proficiency with required tools (Figma, Adobe Suite, AI tools).

• Team/Cultural Fit Interview: Conversation with the design and/or marketing team to evaluate collaboration style, communication, and alignment with Weel's values and fast-paced environment.

• Final Interview: Potentially with a hiring manager or senior leader to discuss role expectations, career growth, and final fit.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your best, most relevant projects. Prioritize quality over quantity.

• Demonstrate Process: For each project, briefly explain the brief, your role, your design process (including how you used Figma/Adobe/AI tools), challenges faced, and the outcome. Focus on the "why" behind your design decisions.

• Highlight Brand System & AI Use: Clearly show how you worked with or adapted existing brand systems and how you leveraged AI tools for image generation or ideation.

• Showcase Versatility: Include examples of designs for different platforms (web, social, print, sales).

• Tailor to Weel: If possible, include a speculative piece or a section of your portfolio that addresses Weel's brand or target audience, demonstrating your understanding and interest.

Challenge Preparation:

• Understand Weel's Brand: Research Weel's current marketing materials, website, and social media presence to grasp their visual identity and tone.

• Practice AI Prompting: Be ready to discuss your approach to AI image generation, including prompt strategies for specific brand aesthetics.

• Figma Proficiency: Be prepared to discuss or demonstrate your workflow in Figma, especially regarding components, styles, and collaborative features.

• Storytelling: Practice articulating your design process and the impact of your work concisely and compellingly.

📝 Enhancement Note: The explicit instruction to submit a portfolio and a note on interest, prioritizing work quality over CV length, is a key differentiator for this application process, heavily influencing how candidates should prepare their submissions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative design system management. Expect to use components, variables, and shared styles extensively.

• Adobe Creative Suite: Proficiency required in Illustrator (vector graphics, logos) and Photoshop (image editing, manipulation, raster graphics).

• AI Image Generation Tools: Hands-on experience with Midjourney, Nano Banana, or similar platforms is mandatory for creating unique visuals and art direction.

Analytics & Reporting:

CRM & Automation:

• Webflow (Preferred): Familiarity with this no-code website builder is a plus for landing page design and updates.

• Basic HTML/CSS (Preferred): A foundational understanding is beneficial for web-based design implementation and collaboration with web developers.

• Marketing Automation Platforms: Awareness of how visual assets are integrated into email campaigns or marketing automation workflows is helpful.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and AI image generation tools is central to this role's operational requirements, highlighting the need for efficient and modern design practices.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Speed: A commitment to high-quality design ("takes craft seriously") combined with the ability to deliver quickly ("startup speed," "ship high-quality work at pace").

• Ownership & Impact: Encouragement of "real ownership from day one," implying a culture where individuals are empowered to contribute meaningfully and see their work manifest.

• Innovation & Experimentation: Active exploration and integration of "modern AI tools" and "leading agentic coding agents," suggesting a forward-thinking approach to creative processes.

• Collaboration: A clear expectation to work closely with "marketing and design teams," fostering a team-oriented and communicative environment.

• Growth & Development: Emphasis on "limitless career-growth opportunities" and investment in "professional training," indicating a value placed on employee development.

Collaboration Style:

• Cross-functional: Close collaboration with marketing is a core expectation, requiring clear communication and understanding of marketing objectives.

• Iterative: The startup environment likely fosters an iterative design process, where feedback is frequent and adjustments are made rapidly.

• Empowered: Team members are expected to take initiative and contribute proactively, bringing ideas and solutions to the table.

📝 Enhancement Note: The integration of AI tools and the emphasis on speed and ownership are key cultural differentiators for this role, suggesting a dynamic and progressive creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Work: Balancing the need for high-quality design with the rapid iteration cycles characteristic of a fast-growing startup.

• Brand Consistency with AI: Effectively art-directing and integrating AI-generated imagery to maintain a cohesive and on-brand visual identity.

• Multi-channel Demands: Producing a diverse range of assets for various platforms (social, web, sales, print) while maintaining quality and efficiency.

• Evolving Toolset: Staying abreast of new design tools and AI technologies to leverage them effectively in the workflow.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in AI image generation and art direction, potentially leading to specialized roles in AI-driven creative.

• Design System Expansion: Contributing to and expanding Weel's design system as the company grows.

• Cross-functional Exposure: Gaining deeper understanding of marketing strategies, sales enablement, and product development through close collaboration.

• Career Progression: Developing into a Senior Visual Designer role with increased responsibility, project leadership, and potential mentorship opportunities.

📝 Enhancement Note: The challenge of integrating AI tools while maintaining brand consistency is a modern design problem that this role is explicitly positioned to address, offering significant learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating social media graphics for a B2B SaaS company. How do you ensure brand consistency and engagement?" (Focus on process, tools like Figma/AI, and understanding of the target audience.)

• "Walk us through a project where you had to work within a strict brand system. What challenges did you face, and how did you overcome them?" (Highlight adherence to guidelines, problem-solving, and adaptability.)

Company & Culture Questions:

• "Why are you interested in Weel specifically, and what appeals to you about our mission or product?" (Research Weel's website, product, and company values; connect your interests to their mission.)

• "Describe your experience working in a fast-paced startup environment. How do you manage competing priorities and deadlines?" (Emphasize adaptability, efficiency, and proactivity.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant project.

• Tell a Story: For each project, explain the challenge, your approach, the tools used (especially Figma and AI), your specific contributions, and the results or impact.

• Showcase AI Workflow: Clearly explain how you used AI tools, including prompts and how you refined outputs.

• Demonstrate Figma Skills: Highlight your use of components, variables, and styles to ensure efficiency and consistency.

• Be Concise and Engaging: Aim for clarity and brevity, making sure your passion for design and Weel comes through.

• Prepare for Q&A: Be ready to answer detailed questions about your design choices and processes.

📝 Enhancement Note: The interview preparation advice is tailored to the specific requirements mentioned in the job description, such as AI tool usage, Figma proficiency, and the importance of a strong portfolio over a CV.

📌 Application Steps

To apply for this Junior Visual Designer position:

• Submit your application through the provided link on the Weel Teamtailor page.

• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing your visual design skills for digital marketing, sales enablement, and your experience with Figma and AI image generation tools. Tailor it to reflect the fast-paced, B2B SaaS environment.

• Resume Optimization: Ensure your resume clearly highlights your 1-3 years of relevant experience, proficiency in Figma and Adobe Creative Suite, and any experience with AI design tools or B2B/fintech environments. Quantify achievements where possible.

• Personalized Interest Statement: Craft a brief but compelling note explaining why Weel interests you, referencing their mission, product, culture, or specific aspects of the role that resonate with your career goals.

• Company Research: Thoroughly research Weel, its product, target market, and recent news. Understand their brand aesthetic and how your design skills can contribute to their growth and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---