Lead Designer & AI Creative

📍 Job Overview

Job Title: Lead Designer & AI Creative

Company: XTEND

Location: Tel-Aviv, Tel-Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Brand Design

Date Posted: 2026-02-19

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the definition and maintenance of XTEND's global visual identity, ensuring brand consistency across all touchpoints.

• Drive high-quality creative execution for critical sales, marketing, and executive communication materials at an accelerated pace.

• Integrate and leverage cutting-edge AI creative tools and generative workflows to enhance efficiency and output.

• Foster strong cross-functional collaboration with Product, Marketing, and Digital teams to ensure cohesive brand representation.

• Own and evolve XTEND's visual system across diverse platforms, from digital presence to physical events.

📝 Enhancement Note: This role, while titled "Lead Designer & AI Creative," has significant overlap with Creative Operations and Marketing Operations due to its focus on defining visual systems, ensuring consistency across channels, and optimizing creative production workflows, especially through AI integration. The emphasis on speed, ownership, and collaboration with marketing and product teams points to a strategic operational component within a creative function.

📈 Primary Responsibilities

• Define, document, and enforce XTEND's comprehensive visual identity guidelines across all global marketing and sales channels.

• Design and produce high-impact sales decks, executive presentations, investor visuals, and sales enablement materials, ensuring brand alignment and clarity.

• Lead the creative production of digital assets for website, social media campaigns, and online advertising, optimizing for engagement and conversion.

• Develop visually compelling designs for trade show booths, event collateral, and other physical branding materials to enhance brand presence.

• Collaborate closely with Digital and Product teams to ensure seamless integration of brand expression with user interface (UI) and user experience (UX) design.

• Create and refine logos, branding elements, and campaign visuals that resonate with target audiences and support strategic marketing objectives.

• Proactively identify and implement AI and generative tools to streamline creative workflows, increase production speed, and elevate the quality of creative output.

• Contribute to video editing and motion design projects, enhancing multimedia content for marketing and communication purposes.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand guardianship and hands-on creative execution, with a strong operational component in managing visual systems and leveraging AI for efficiency. The expectation to "define and maintain" visual identity suggests a need for process documentation and governance, aligning with operations best practices.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a lead role in design.

Experience: 4-7 years of progressive experience in brand and marketing design, with a substantial portion within the technology sector. Demonstrated experience in a lead or senior designer capacity is crucial.

Required Skills:

• Proven expertise in brand design and visual identity development, with a strong portfolio showcasing consistent brand application.

• Mastery of presentation design, including the creation of compelling sales decks, executive briefings, and investor materials.

• Proficiency in AI creative tools and generative workflows (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly) for content creation and workflow optimization.

• Experience designing for digital platforms, including websites, social media, and digital advertising campaigns.

• Strong understanding of design principles for print and digital collateral, including trade show graphics and branded materials.

• Excellent collaboration skills, with a proven ability to work effectively with cross-functional teams (Product, Marketing, Digital).

• Ability to work independently, manage multiple projects simultaneously, and deliver high-quality results under tight deadlines.

Preferred Skills:

• Significant experience in motion design, video editing, and 3D rendering, enhancing the visual storytelling capabilities.

• Familiarity with UI/UX principles and design systems, enabling better alignment with product interfaces.

• Experience in a fast-paced, high-growth technology startup environment.

• Basic understanding of marketing analytics and how design impacts campaign performance.

📝 Enhancement Note: The explicit requirement for "Proficiency in AI creative tools and generative workflows" is a significant differentiator. Candidates should be prepared to demonstrate practical application of these tools in their portfolio and interviews. The "4-7 years" experience, combined with the "Lead" title, suggests a mid-to-senior level role where independent contribution and strategic thinking are expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 4-7 years of professional design work.

• Specific emphasis should be placed on presentation design, including complex sales decks and executive summaries that demonstrate strategic communication.

• Showcase a range of digital assets created for websites, social media, and digital campaigns, highlighting adaptability and effectiveness.

• Include examples of branding projects, demonstrating the ability to develop and maintain a cohesive visual identity across various applications.

• Present case studies that illustrate the application of AI creative tools and generative workflows, detailing the problem, solution, and impact on efficiency or quality.

Process Documentation:

• Candidates are expected to articulate their process for defining and maintaining visual identity systems, including governance and update mechanisms.

• Be prepared to discuss workflows for producing marketing and sales materials efficiently, particularly how AI tools are integrated into these processes.

• Articulate experience in collaborating with product and marketing teams, outlining communication protocols and feedback loops for design projects.

• Demonstrate a structured approach to project management for design initiatives, from brief to final delivery, including timeline management.

📝 Enhancement Note: For this role, the portfolio is critical not just for showcasing aesthetic talent but also for demonstrating a structured approach to design operations, including the practical application of AI and the ability to manage visual systems consistently. Candidates should prepare to discuss the "how" behind their creative output, not just the "what."

💵 Compensation & Benefits

Salary Range: For a Lead Designer & AI Creative role with 4-7 years of experience in Tel-Aviv, Israel, the estimated annual salary range is approximately ₪220,000 - ₪350,000 (Israeli New Shekel). This range accounts for the seniority of the position, the specialized AI skill requirement, and the cost of living in Tel-Aviv.

Benefits:

• Comprehensive health insurance, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Professional development opportunities, including training, workshops, and access to AI creative tool certifications.

• Potential for stock options or equity, common in high-growth tech companies.

• On-site work environment with amenities, fostering collaboration and team synergy.

• Opportunities to work with cutting-edge AI technology and contribute to a visually defining product.

• Regular team events and social activities to foster a strong company culture.

Working Hours: Full-time, typically 40 hours per week. While the role is on-site, there may be some flexibility for occasional remote work or adjusted hours, subject to team needs and management approval.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for lead design roles in technology companies in Israel, considering the specialized AI component. Benefits are typical for established tech firms, with an emphasis on professional growth and on-site collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: XTEND operates in the highly innovative and competitive technology sector, specifically focusing on advanced solutions that likely involve AI and cutting-edge platforms. The company's emphasis on being a "highly visual technology company" suggests a culture that values aesthetics, clear communication, and a strong brand presence.

Company Size: While not explicitly stated, the presence of a VP of Marketing and a lead role implies a growing organization, likely beyond the early startup phase, with established marketing and product teams. This suggests a structure that allows for specialized roles and cross-functional collaboration.

Founded: XTEND was founded in 2018. This indicates a relatively young company with a dynamic, forward-thinking culture, likely embracing new technologies and agile methodologies.

Team Structure:

• The Lead Designer & AI Creative reports directly to the VP of Marketing, placing them in a strategic position within the marketing department.

• This role will likely collaborate closely with dedicated Marketing, Product, and Digital teams, requiring strong interpersonal and communication skills.

Methodology:

• Data-Driven Creative: While design is inherently creative, the emphasis on "brand perception," "digital presence," and "sales materials" suggests that design decisions will be informed by marketing objectives and performance data.

• Agile Collaboration: Working with fast-paced tech teams implies an agile approach to project management, with rapid iteration and feedback loops.

• AI Integration: The core of this role involves leveraging AI for creative production, indicating a culture that embraces technological advancement and efficiency optimization.

Company Website: https://xtend.com/

📝 Enhancement Note: The company's founding year (2018) positions it as a modern tech entity, likely with a culture that embraces innovation and rapid growth. The direct reporting line to the VP of Marketing highlights the strategic importance of design within the organization's GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior or lead level within the creative function. It requires not only strong design execution but also the ability to define and govern visual systems, manage creative workflows, and integrate new technologies like AI. This level signifies a transition from individual contributor to a strategic owner of visual brand assets and creative production processes.

Reporting Structure: The Lead Designer & AI Creative reports directly to the VP of Marketing. This provides high visibility to senior leadership and opportunities to influence marketing strategy. The role will likely involve managing or mentoring junior designers or external agencies as the team grows.

Operations Impact: The role's impact on revenue operations and GTM is substantial. By defining XTEND's visual identity and ensuring high-quality creative execution across sales materials, digital platforms, and executive communications, this position directly influences brand perception, sales effectiveness, lead generation, and investor relations. A well-executed visual strategy can significantly enhance conversion rates and brand loyalty.

Growth Opportunities:

• Leadership Development: Progression to a Creative Director or Head of Design role, overseeing larger creative teams and broader brand strategy.

• Specialization: Deepening expertise in AI-driven creative technologies, becoming a go-to expert for generative design within the company or industry.

• Cross-Functional Leadership: Transitioning into broader Marketing Operations or Brand Management roles, leveraging design expertise to drive integrated GTM strategies.

• Industry Influence: Becoming a thought leader in AI-powered design through internal presentations, external speaking engagements, or contributions to industry publications.

📝 Enhancement Note: The "Lead" title and direct reporting to VP of Marketing suggest significant growth potential beyond individual contribution, moving towards strategic leadership and operational oversight of creative functions. The AI specialization offers a unique path for career advancement in a rapidly evolving field.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a culture that values in-person collaboration, spontaneous ideation, and team cohesion.

Office Location(s): Tel-Aviv, Israel. This vibrant tech hub offers a dynamic professional ecosystem and a high quality of life.

Workspace Context:

• Collaborative Environment: Expect an open or semi-open office layout designed to encourage interaction between design, marketing, product, and other relevant teams.

• Technology-Rich: As a "highly visual technology company" and an innovator in AI, the workspace will likely be equipped with modern hardware, software, and potentially specialized creative tools and displays.

• Cross-Functional Interaction: The role requires constant interaction with various departments, fostering a dynamic and engaging work atmosphere where design is integrated into the broader business strategy.

Work Schedule: Full-time, 40 hours per week, on-site. While core hours will likely be expected, the fast-paced nature of a tech company might sometimes necessitate extra effort to meet project deadlines, balanced by flexibility where possible.

📝 Enhancement Note: The on-site requirement underscores the company's emphasis on in-person collaboration and team building, which can be advantageous for rapid iteration and idea generation in a creative role.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or a hiring manager will review applications, focusing on experience, skills, and portfolio relevance.

2. Portfolio Review & Creative Challenge: Candidates will be asked to present their portfolio, highlighting relevant projects, particularly those showcasing AI integration and brand system management. A practical design challenge or case study related to XTEND's brand or product may be assigned.

3. Team Interviews: Meetings with the VP of Marketing and potentially members of the Product and Digital teams to assess collaboration skills, strategic thinking, and cultural fit.

4. Final Interview: A discussion with senior leadership to confirm alignment with company vision and long-term goals.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that directly align with the job description: brand identity, presentation design, digital assets, and AI-driven creative.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process (especially AI integration), and the measurable impact or outcome. Use visuals effectively.

• Highlight AI Proficiency: Dedicate specific examples or a section to demonstrate your practical skills with AI creative tools. Explain how you used them and the benefits achieved (e.g., faster iteration, novel concepts).

• Showcase Brand Ownership: Include examples where you've defined, maintained, or evolved a visual identity system, demonstrating your ability to ensure consistency.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, your experience with cross-functional collaboration, and your vision for XTEND's visual future.

Challenge Preparation:

• Understand XTEND: Research XTEND's current brand, products, and market position. Identify potential areas for visual improvement or innovation.

• Focus on AI: If a challenge is given, think about how you would leverage AI tools to solve it efficiently and creatively.

• Structure Your Response: For any case study or challenge, structure your presentation logically: problem statement, proposed solution (with visual examples), methodology (including AI), expected outcomes, and metrics for success.

📝 Enhancement Note: The emphasis on AI in the role description means candidates must be prepared to demonstrate tangible skills and experience with these tools in their portfolio and during interviews. A strong narrative around process and impact will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) is standard. Figma or Sketch for UI/UX and design systems.

• AI Creative Tools: Proficiency is required. This includes generative AI platforms for image creation (e.g., Midjourney, DALL-E, Stable Diffusion), potentially AI-powered design assistants, and AI tools for content generation or enhancement.

• Presentation Software: PowerPoint, Google Slides, Keynote for creating sales decks and executive presentations.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand website performance and user engagement.

CRM & Automation:

• While not a primary function, understanding how design assets are used within CRM and marketing automation platforms (e.g., Salesforce, HubSpot) is beneficial for ensuring asset compatibility and tracking campaign performance.

• Experience with project management tools (e.g., Asana, Jira, Trello) for managing design workflows.

📝 Enhancement Note: The explicit requirement for "Proficiency in AI creative tools and generative workflows" is critical. Candidates should be prepared to discuss specific tools they use and how they integrate them into their design process, going beyond just basic familiarity.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embrace new technologies, particularly AI, to drive creative excellence and efficiency.

• Collaboration & Synergy: Foster strong working relationships across departments to ensure cohesive brand messaging and achieve shared GTM goals.

• Quality & Craftsmanship: Maintain high aesthetic standards and meticulous attention to detail in all visual outputs.

• Ownership & Accountability: Take full responsibility for defining and maintaining visual identity and delivering creative projects on time and to specification.

• Data-Informed Creativity: Balance creative intuition with data insights to ensure designs are not only visually appealing but also effective in achieving business objectives.

Collaboration Style:

• Cross-Functional Integration: Actively engage with marketing, product, and digital teams, participating in strategy sessions and providing design expertise.

• Feedback-Oriented: Open to constructive criticism and iterative design processes, using feedback to refine creative work.

• Proactive Communication: Clearly articulate design rationale, potential challenges, and project status to stakeholders.

• Knowledge Sharing: Willingness to share expertise, particularly on AI creative tools and best practices, with team members.

📝 Enhancement Note: The company's focus on AI and its position as a "highly visual technology company" suggest a culture that values innovation, speed, and a strong aesthetic. Collaboration will be key, given the need to align design across multiple departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI creative tools and identifying the most effective ones for XTEND's needs.

• Balancing Speed and Quality: Delivering high-quality creative assets quickly to meet the demands of a fast-paced tech environment, especially with AI assistance.

• Maintaining Global Brand Consistency: Ensuring visual cohesion across diverse platforms, regions, and marketing initiatives.

• Integrating AI into Established Workflows: Seamlessly incorporating AI tools into existing design processes without disrupting team productivity or output quality.

• Articulating AI's Value: Effectively communicating the benefits and impact of AI-driven design to stakeholders who may be unfamiliar with the technology.

Learning & Development Opportunities:

• AI Tool Certifications & Training: Access to advanced training and certifications for leading AI creative platforms.

• Industry Conferences: Opportunities to attend design and AI technology conferences to stay ahead of trends.

• Mentorship: Guidance from senior leadership (VP of Marketing) and potential mentorship from product or tech leads.

• Cross-Departmental Learning: Gaining insights into product development, marketing strategy, and sales enablement through close collaboration.

• Building a Specialized Skillset: Developing a highly sought-after expertise in AI-powered design and creative operations.

📝 Enhancement Note: The primary challenge and growth opportunity lies in mastering and strategically deploying AI within a creative operations context. This role offers a chance to be at the forefront of AI-driven design innovation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and maintaining a global visual identity system for a rapidly growing tech company like XTEND?" (Focus on process, documentation, and enforcement mechanisms.)

• "Describe a time you used AI creative tools to significantly improve the efficiency or quality of a design project. What was the tool, your process, and the outcome?" (Prepare a specific case study.)

• "How do you balance the need for rapid creative output with maintaining high aesthetic standards and brand consistency, especially when working with cross-functional teams?" (Discuss workflow strategies and collaboration techniques.)

Company & Culture Questions:

• "Based on your research, what do you see as XTEND's biggest visual communication challenges or opportunities?" (Demonstrate thorough company research.)

• "How do you approach receiving and incorporating feedback on your designs, particularly from non-design stakeholders?" (Highlight collaboration and communication skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of XTEND and your understanding of their visual needs. Then, present 3-4 key projects, dedicating significant time to those that best showcase your AI skills, brand ownership, and presentation design capabilities.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, time saved through AI). If direct metrics aren't available, discuss intended impact and how you would measure it.

• Showcase AI Workflow: For AI-related projects, walk through your process step-by-step. Explain your prompts, iterations, and how you refined AI outputs into polished final assets.

• Be Ready for Live Exercises: While not explicitly stated, be prepared for a short, on-the-spot design task or critique session to gauge your real-time problem-solving and design thinking.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of AI tools and their ability to manage design operations strategically. Candidates should prepare to speak extensively about their portfolio and their process for integrating AI into their workflow.

📌 Application Steps

To apply for this Lead Designer & AI Creative position:

• Submit your application through the provided application link on Comeet.

• Portfolio Customization: Ensure your CV and portfolio are tailored to highlight your experience in brand design, presentation design, digital assets, and specifically your proficiency with AI creative tools and generative workflows.

• Resume Optimization: Clearly list your years of experience and relevant skills, using keywords from the job description such as "Brand Design," "AI Creative Tools," "Generative Workflows," "Presentation Design," and "Visual Identity."

• AI Project Showcase: Prepare to present at least one detailed case study from your portfolio that specifically demonstrates how you leveraged AI tools to achieve superior creative outcomes or operational efficiency.

• Company Research: Thoroughly research XTEND's current visual presence, product offerings, and market position to articulate your understanding and vision during an interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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