Junior Brand Designer

📍 Job Overview

Job Title: Junior Brand Designer

Company: Heidi

Location: Sydney, New South Wales, Australia

Job Type: FULL_TIME

Category: Art & Design / Brand & Product Design

Date Posted: 2026-04-22

Experience Level: 0-2 years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role focuses on creating compelling visual assets and illustrated components for web and product interfaces, directly contributing to Heidi's brand identity and user experience.

• You will serve as a crucial link between the Brand and Product teams, translating high-level brand concepts into practical, reusable visual systems and supporting product development with visual expertise.

• The position involves supporting marketing campaigns and product launches through the creation of artwork, visual explorations, and ready-to-use assets.

• You will collaborate closely with senior designers to refine visual direction and scale illustration and iconography systems, ensuring brand consistency across all touchpoints.

• An experimental approach is encouraged, with opportunities to explore 3D or mixed-media techniques to enrich the visual language.

📝 Enhancement Note: The role is described as "Junior Brand Designer" with an experience level of "0-2 years," indicating it's an entry-level or early-career position. The focus on "illustrative assets and visual components for web and product" and "creative bridge between Brand and Product" suggests a strong emphasis on graphic design with a product-centric application. The mention of "reusable visual systems" and "iconography systems for scale" points towards a need for systematic thinking in design.

📈 Primary Responsibilities

• Develop and produce high-quality illustrated assets, including icons, hero illustrations, and abstract UI patterns, for Heidi's web platforms and product interfaces.

• Translate brand strategy and design principles into practical, component-friendly visual language that can be consistently applied across digital products.

• Actively contribute to the creation of artwork and visual explorations for marketing campaigns, product launches, and other brand-driven initiatives.

• Collaborate with senior designers and cross-functional teams (product, engineering) to refine and evolve the company's illustration and iconography systems, ensuring scalability and coherence.

• Experiment with new visual styles, including 3D or mixed-media techniques, to discover innovative ways to enhance Heidi's brand aesthetic and user engagement.

• Ensure all visual assets adhere to brand guidelines and accessibility standards, while also being technically feasible for implementation by the product and engineering teams.

• Participate in design critiques and provide constructive feedback to peers, fostering a collaborative and iterative design process.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic design thinking. The emphasis on "reusable components," "visual systems for scale," and "creative bridge between Brand and Product" indicates that this role requires not just artistic talent but also an understanding of design systems and product development lifecycles. The need to support campaigns and launches suggests involvement in Go-To-Market (GTM) activities from a visual perspective.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Illustration, or a related field is implied through the portfolio requirement.

Experience: 1–3 years of professional experience in graphic design, brand design, or product design. Outstanding graduate portfolios will also be considered, suggesting a strong emphasis on demonstrable skills over years of formal employment.

Required Skills:

• Exceptional illustration skills with a strong portfolio showcasing creative composition and visual storytelling.

• Proficiency in digital design tools, specifically Figma for interface design and Adobe Creative Suite (Photoshop, Illustrator) for asset creation.

• Experience in designing for digital platforms, understanding the nuances of web and product interfaces.

• A demonstrable experimental mindset, with a passion for merging artistic expression with functional design to build a unique visual language.

• Strong collaborative abilities, with experience working effectively with product managers, engineers, and marketing teams.

• Ability to translate brand concepts and strategic direction into tangible visual assets.

Preferred Skills:

• Familiarity with motion design tools such as After Effects and Lottie for creating animated assets.

• Experience or a strong interest in 3D design software like Blender, Cinema 4D, or Spline, and an ability to integrate these into digital design workflows.

• Basic prototyping skills to effectively communicate design intent and user flows.

• Experience in a fast-paced startup or healthtech environment.

• Knowledge of iconography system design and best practices.

📝 Enhancement Note: The requirement for "1-3 years professional experience" coupled with consideration for "outstanding graduate portfolios" clearly positions this as an early-career role. The emphasis on Figma and Adobe Creative Suite is standard for digital design. The "bonus" points for 3D and motion design indicate a forward-looking approach by Heidi, seeking designers who can explore richer visual experiences. The "experimental mindset" and "merging art and design" suggest a company that values creative exploration beyond purely functional design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects that demonstrate a strong foundation in graphic design, illustration, and brand development.

• Clear examples of visual component creation for digital interfaces (web and product), showcasing attention to detail, scalability, and reusability.

• Case studies or project breakdowns that illustrate the process of translating brand concepts into visual systems and applying them effectively.

• Demonstrations of how you have worked collaboratively with cross-functional teams (product, engineering) to bring designs to life.

• Projects showcasing your experimental approach, including any work with 3D, motion graphics, or mixed media, if applicable.

Process Documentation:

• For each project presented, be prepared to articulate your design process, from initial concept and research to iteration and final execution.

• Detail how you approached translating brand identity into visual assets and systems.

• Explain the tools and techniques used, particularly highlighting proficiency in Figma and Adobe Creative Suite.

• If applicable, describe your experience incorporating motion or 3D elements into your workflow.

• Be ready to discuss how your designs contribute to user experience and brand consistency.

📝 Enhancement Note: For a Junior Brand Designer, the portfolio is paramount. The emphasis on "component-friendly visual systems" and "iconography systems for scale" implies that candidates should showcase projects with a systematic approach to design, not just standalone visuals. Demonstrating collaboration with product and engineering is key, so projects that show integration into a product or web context are highly valued. The "experimental mindset" suggests showcasing projects that push creative boundaries.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Junior Brand Designer in Sydney, Australia (with 0-2 years of experience) in the tech/healthtech sector, an estimated salary range would be AUD $60,000 - $85,000 per annum. This estimate considers the cost of living in Sydney, the specific responsibilities outlined, and the company's funding status which suggests competitive compensation.

Benefits:

• Flexible hybrid working environment: Offering a balance between remote work and in-office collaboration.

• 3 days in the office: Structured hybrid model promoting team cohesion and in-person ideation.

• Personal development budget: A generous $500 per annum for professional growth, training, and learning opportunities.

• Equity (Shares): Opportunity to become an owner in the company, aligning personal success with Heidi's growth.

• Learning from experts: Exposure to experienced engineers and creatives within a diverse team.

• Global impact: The chance to contribute to a healthtech startup with a significant international presence.

• Fast-track career: Potential for rapid career advancement within a growing startup environment.

Working Hours: Standard full-time working hours are implied, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The provided salary range is an estimate based on typical Junior Designer salaries in Sydney, Australia, for the tech industry. This estimation considers the company's funding and the role's responsibilities. The benefits listed are directly extracted from the job description and are presented to highlight the attractive aspects of working at Heidi.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech, specifically focusing on AI-powered solutions for healthcare professionals. Heidi is developing an "AI Care Partner" to alleviate clinician workload and improve patient care. This places them at the intersection of cutting-edge technology and a critical human service sector.

Company Size: Heidi has received significant funding (nearly $100 million) and is expanding internationally (US, UK, Canada, Europe), indicating a growth-stage startup. While the exact employee count isn't stated, the scale of operations and funding suggests a team size likely ranging from 50-200+ employees, with potential for rapid scaling.

Founded: Founded approximately 18 months prior to the job posting date (based on "In just 18 months, Heidi has given back more than 18 million hours..."), indicating a relatively young but rapidly advancing company.

Team Structure:

• The design team likely operates within a collaborative structure, with senior designers mentoring junior roles like this one.

• Cross-functional collaboration is a core aspect, with designers working closely with product managers, engineers, and marketing teams to ensure integrated and effective product development and brand representation.

Methodology:

• Data-driven approach: The company's mission to "make care continuous and deeply human" through AI implies a strong reliance on data to understand clinician needs and patient outcomes. Design decisions are likely informed by user feedback and performance metrics.

• Iterative design: The emphasis on "Move Fast, Stay Steady" and "Own Your Practice" suggests an agile development process where rapid prototyping and iteration are common.

• Focus on quality and trust: The value "Build to Last" highlights a commitment to creating reliable and safe products, which is paramount in healthcare.

Company Website: https://www.heidihealth.com/

📝 Enhancement Note: The company context is derived from the "Who we are" and "The way we work" sections. The healthtech industry context is crucial as it implies a high degree of responsibility, precision, and ethical considerations in design. The rapid growth and funding suggest a dynamic and potentially demanding, but also rewarding, work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Junior Brand Designer," indicating an entry-level to early-career stage. It’s designed for individuals with foundational design skills and 0-2 years of experience, or exceptional graduates. The role is focused on executing design tasks under guidance and learning from senior team members.

Reporting Structure: The Junior Brand Designer will likely report to a Senior Brand Designer or a Design Lead. They will also work closely with Product Managers and Marketing leads, necessitating strong communication and collaboration skills.

Operations Impact: While not a traditional "operations" role in the revenue or sales ops sense, this design role has a significant impact on the "Go-To-Market" (GTM) strategy by shaping the visual identity and user experience of Heidi's AI Care Partner. Compelling design directly influences brand perception, user adoption, and customer engagement, all of which are critical for market success. The visual assets created will support marketing campaigns and product launches, directly contributing to business growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in illustration, iconography, and potentially explore 3D or motion design through project work and the personal development budget.

• Design System Development: Contribute to and learn about the development and scaling of design systems, a valuable skill for product design careers.

• Cross-functional Exposure: Gain experience working with product, engineering, and marketing teams, understanding how design integrates into broader business functions.

• Startup Career Acceleration: The "fast track your startup career" promise suggests potential for rapid advancement in responsibility and title as the company grows and the individual proves their capabilities.

• Mentorship: Learning directly from senior designers provides structured guidance and career development support.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact within a startup environment, framing the design role within a broader business context (GTM). The growth opportunities are tailored to a junior designer's aspirations, emphasizing skill development and accelerated career progression.

🌐 Work Environment

Office Type: Hybrid work environment with a requirement for 3 days per week in the office. This suggests a blend of focused individual work and collaborative team sessions. The office is likely designed to foster creativity, teamwork, and innovation.

Office Location(s): Sydney, New South Wales, Australia. Specific office details (e.g., amenities, accessibility) are not provided but can be assumed to be modern and well-equipped for a growing tech company.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person interaction, brainstorming, and design critiques, fostering a strong team dynamic.

• Tools & Technology: The workspace will be equipped with standard design tools, likely including high-performance computers, access to necessary software licenses (Figma, Adobe Creative Suite), and potentially specialized hardware for design work.

• Cross-functional Interaction: Proximity to product, engineering, and marketing teams within the office will facilitate seamless communication and collaboration, essential for translating brand vision into product reality.

Work Schedule: The role is full-time, with a 40-hour work week typically expected. The hybrid arrangement offers flexibility on which days are worked remotely versus in the office, allowing for a better work-life balance.

📝 Enhancement Note: The hybrid work model is a key characteristic of the work environment. The description emphasizes the benefits of this setup for collaboration and team cohesion, which is important for a design role that thrives on feedback and shared ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio. Be prepared to clearly articulate your experience and highlight relevant projects.

• Portfolio Presentation: You will likely present your portfolio to a member of the design team or a hiring manager. Focus on 2-3 key projects that best showcase your illustration skills, ability to create reusable visual components, and understanding of brand-to-product translation.

• Skills Assessment/Design Challenge: A practical exercise may be given to assess your illustration skills, problem-solving approach, and proficiency with tools like Figma and Adobe Creative Suite. This could involve creating a small asset set or iterating on a design concept.

• Team/Culture Fit Interview: Discussions to assess your collaborative spirit, experimental mindset, and alignment with Heidi's core values ("Build to Last," "Own Your Practice," "Move Fast, Stay Steady," "Make Others Better").

• Final Interview: Potentially with a senior leader to discuss your long-term potential and fit within the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the responsibilities outlined: illustrated assets, UI components, brand-to-product translation, and system thinking.

• Tell a Story: For each project, explain the problem, your role, your process, the tools used, and the outcome. Quantify impact where possible (e.g., "designed icon set that improved user task completion by X%").

• Showcase Reusability: Highlight examples where your designs were part of a larger system or component library.

• Demonstrate Experimentation: Include work that shows your willingness to explore new visual styles, especially if you have 3D or motion experience.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Heidi's existing visual identity and brand messaging.

• Practice Core Skills: Brush up on your illustration techniques, Figma proficiency, and Adobe Creative Suite skills.

• Think Systematically: For any design challenge, consider not just the aesthetic but also how the design can be scaled and reused.

• Articulate Your Process: Be ready to explain your thought process, design decisions, and how you would approach challenges under time constraints.

📝 Enhancement Note: The interview and portfolio review process is tailored to a design role, emphasizing visual skills, process, and cultural fit. The advice focuses on demonstrating the specific competencies mentioned in the job description, such as illustration, system design, and collaborative ability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency in creating components, auto-layout, and design system elements is key.

• Adobe Creative Suite: Primarily Photoshop and Illustrator for creating and editing raster and vector graphics, illustrations, and visual assets.

• Illustration Software: Beyond Adobe Illustrator, familiarity with other vector-based illustration tools may be beneficial.

Analytics & Reporting:

CRM & Automation:

3D & Motion Tools (Preferred/Bonus):

• After Effects / Lottie: For creating animated graphics and micro-interactions.

• Blender / Cinema 4D / Spline: For 3D modeling, rendering, and creating immersive visual elements.

📝 Enhancement Note: The tools listed are directly pulled from the job description, with added context on their typical use in a design role. The emphasis on Figma and Adobe Creative Suite is standard, while the inclusion of 3D and motion tools highlights areas where the candidate can stand out.

👥 Team Culture & Values

Operations Values:

• Build to Last: A commitment to creating reliable, safe, and trustworthy designs, especially critical in the healthcare domain. This means meticulous attention to detail and a focus on long-term usability and stability.

• Own Your Practice: Encourages proactivity, accountability, and taking initiative. Designers are expected to own their projects from conception to completion and contribute to setting high standards within the team.

• Move Fast, Stay Steady: Balances the need for rapid iteration and quick development cycles with the imperative of maintaining trust and quality. Design decisions should support agility without compromising integrity.

• Make Others Better: Fosters a culture of continuous improvement through honest feedback, mutual support, and shared learning. Designers are expected to contribute positively to their colleagues' growth and the team's collective output.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, engineers, and marketing professionals, acting as a "creative bridge." This involves clear communication, understanding technical constraints, and aligning visual strategies with business goals.

• Feedback-Driven Iteration: The "Make Others Better" value implies an open and constructive feedback culture, where designers are comfortable giving and receiving critiques to refine their work.

• Knowledge Sharing: The emphasis on shared growth suggests a team environment where best practices, new techniques, and learnings are regularly shared among team members, particularly between senior and junior designers.

📝 Enhancement Note: The team culture and values are directly extracted and expanded upon from the "The way we work" section of the job description. The interpretation focuses on how these values translate into the daily work and expectations for a designer at Heidi, particularly in a healthtech startup context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: As a Junior Designer, translating innovative visual ideas into feasible components for web and product development, especially within a rapidly evolving tech environment, can be challenging.

• Scaling Visual Systems: Evolving illustration and iconography systems for broader application across diverse platforms requires careful planning and foresight, which can be demanding for an early-career professional.

• Navigating a Fast-Paced Startup Environment: Adapting to rapid iteration cycles, shifting priorities, and the pressure to deliver high-quality work quickly is inherent to startup culture.

• Integrating 3D/Mixed Media: Experimenting with newer mediums like 3D while ensuring they align with brand identity and product requirements can be complex without established workflows.

Learning & Development Opportunities:

• Deepen Illustration & Design System Expertise: Gain hands-on experience in creating scalable visual assets and contributing to robust design systems.

• Explore Advanced Design Techniques: Utilize the personal development budget and project opportunities to learn and apply 3D, motion design, and other advanced visual techniques.

• Gain Product Design Acumen: Develop a stronger understanding of product development lifecycles, user experience principles, and how design directly impacts user engagement and business objectives.

• Career Acceleration: The startup environment offers a unique opportunity to take on increasing responsibility and fast-track career progression based on performance and initiative.

📝 Enhancement Note: The challenges and growth opportunities are framed to be relevant to a Junior Brand Designer in a startup. They address common hurdles in early-career design roles and highlight how Heidi's environment, values, and resources can facilitate professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a brand concept into a visual component. What was your process, and what were the challenges?" (Assesses understanding of brand-to-product translation and process.)

• "How would you approach designing a set of icons for a new feature in our AI Care Partner application, ensuring they are scalable and consistent with our brand?" (Evaluates systematic thinking, brand alignment, and icon design skills.)

Company & Culture Questions:

• "What excites you about Heidi's mission to improve healthcare through AI? How do you see your design skills contributing to that mission?" (Assesses passion for the company's purpose and understanding of design's impact.)

• "How do you embody our value of 'Own Your Practice' in your design work?" (Evaluates initiative, accountability, and proactive contribution.)

Portfolio Presentation Strategy:

• Focus on Relevance: Prioritize projects showcasing illustration, component design, and brand-to-product translation.

• Structure Your Narrative: For each project, clearly articulate the problem, your role, your creative process, the tools used (Figma, Adobe Suite), and the impact or outcome.

• Highlight Systemic Design: Emphasize any work that demonstrates the creation or use of design systems, reusable components, or scalable visual libraries.

• Showcase Experimentation: If you have 3D or motion design work, present it to demonstrate your willingness to explore advanced visual techniques.

• Be Ready for Questions: Anticipate questions about your design choices, your process, your collaboration style, and how you handle feedback.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Junior Brand Designer role in a healthtech startup. They focus on assessing core design skills, understanding of brand systems, collaborative abilities, and alignment with Heidi's specific values and mission.

📌 Application Steps

To apply for this Junior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select your strongest 3-5 projects that best demonstrate your illustration skills, experience with digital component design, and ability to translate brand concepts into visual systems. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Figma share link).

• Tailor Your Resume: Highlight relevant experience (1-3 years or outstanding graduate work), specific design tools (Figma, Adobe Creative Suite), and any experience with 3D or motion design. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, creative choices, and how you collaborate with others during an interview and portfolio review. Practice explaining your projects concisely and impactfully.

• Research Heidi: Understand their mission, the AI Care Partner product, and their brand aesthetic. Familiarize yourself with their company values and the healthtech industry to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.