Graphic Designer | University of Miami

📍 Job Overview

Job Title: Graphic Designer | University of Miami

Company: ASM Global (Operating as Legends Global for University of Miami Athletics)

Location: Coral Gables, FL, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Sports & Recreation

Date Posted: April 06, 2026

Experience Level: Mid-Level (1-2 years professional experience)

Remote Status: Hybrid/On-Site

🚀 Role Summary

• Lead the design and execution of all graphic content for revenue-generating verticals within Miami Hurricanes Athletics, focusing on digital marketing, ticketing, development, and global partnerships.

• Drive brand consistency and elevate creative standards across all marketing initiatives to directly support revenue growth.

• Conceptualize and execute co-branded campaigns, partner activations, and high-end sales proposals.

• Collaborate cross-functionally with internal teams and external vendors to ensure seamless project delivery.

• Mentor and provide direction to a Creative Specialist, ensuring quality and efficiency across all creative deliverables.

📝 Enhancement Note: This role is critical for revenue generation within Miami Hurricanes Athletics, requiring a strong understanding of how design directly impacts sales, partnerships, and donor engagement. The hybrid work arrangement suggests a need for strong self-management and proactive communication.

📈 Primary Responsibilities

• Lead the design and production of a wide range of creative assets, including digital marketing materials (email, web, paid/organic social media), ticketing collateral, and hospitality promotions.

• Develop engaging co-branded campaigns and impactful partner activations that align with both the Miami Athletics brand guidelines and partner objectives.

• Design essential print collateral, large-format signage, environmental graphics, and experiential elements for events and venues.

• Maintain rigorous brand consistency and uphold elevated creative standards across all revenue-driving initiatives to ensure a cohesive and professional brand image.

• Manage the entire project lifecycle from initial concept development through final file preparation and vendor coordination for production.

• Foster strong cross-functional collaboration with marketing, partnerships, ticket sales, development teams, and external vendors to ensure project success and alignment.

• Create compelling, high-end partnership proposals, sales decks, and other sponsor-facing materials that effectively communicate value propositions.

• Provide mentorship and guidance to the Creative Specialist, offering clear direction, constructive feedback, and workflow support to enhance their skills and output.

📝 Enhancement Note: The emphasis on "revenue-generating verticals" and "high-end partnership proposals" indicates that this role requires not just creative talent but also a business-oriented approach to design, with a focus on driving measurable results for the athletics department.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature.

Experience: 1-2 years of professional graphic design experience is required, with a preference for experience within the sports/entertainment industry, agency settings, or in-house marketing departments. Direct experience with collegiate athletics or partnership-driven organizations is a significant advantage.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating visual assets.

• Proven expertise in digital campaign design, including email marketing, social media graphics, and web assets.

• Strong portfolio demonstrating a track record of successful print production and high-end presentation design.

• Demonstrated experience in presentation and proposal design, with a requirement for proficiency in Microsoft PowerPoint.

• Thorough understanding of print production processes, including large-format graphics and precise file preparation for vendors.

• Ability to effectively manage multiple high-priority projects simultaneously in a fast-paced, deadline-driven environment.

• Excellent organizational skills with meticulous attention to detail.

Preferred Skills:

• Experience with motion graphics design using Adobe After Effects and/or basic video editing skills using Adobe Premiere Pro.

• Photography skills, including shooting and basic retouching of images.

• Prior experience working within collegiate athletics, sports marketing, or organizations heavily reliant on partnerships.

• Previous experience in mentoring, guiding, or directly overseeing junior designers or creative specialists.

📝 Enhancement Note: The requirement for PowerPoint proficiency alongside Adobe Creative Suite highlights the importance of creating visually appealing and persuasive sales and partnership materials, not just marketing collateral. The "1-2 years" experience level suggests this is an excellent opportunity for a designer looking to specialize in the sports and entertainment sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a diverse range of projects that demonstrate expertise in digital campaign design, print production, and high-end presentation design.

• Include specific examples of co-branded campaigns and partner activations to highlight integration capabilities.

• Showcase case studies of successful sales proposals or partnership decks, detailing the design process and impact.

Process Documentation:

• Demonstrate a clear process for managing projects from concept to final delivery, including file organization and version control.

• Provide examples of workflow for collaborating with marketing, sales, and partnership teams to gather requirements and ensure alignment.

• Illustrate a process for coordinating with external vendors for print production and other outsourced creative needs.

• Showcase how you ensure brand consistency across all deliverables through a defined review or approval process.

📝 Enhancement Note: Candidates should curate their portfolios to specifically highlight experience with sports branding, sponsorship materials, and digital marketing for fan engagement. Including examples of how design directly contributed to revenue generation or partnership success will be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 1-2 years of experience in a hybrid/on-site role in the Miami-Fort Lauderdale Area, the estimated salary range is typically between $50,000 - $65,000 annually. This range is competitive for a mid-level creative role within a major sports organization, considering the specific responsibilities and the brand's prominence.

Benefits:

• Comprehensive medical, dental, and vision insurance plans to support employee health and well-being.

• Life and disability insurance policies to provide financial security for employees and their families.

• Paid vacation time to allow for rest, rejuvenation, and work-life balance.

• 401k retirement savings plan to help employees plan for their future financial security.

Working Hours: The role is designated as Full-Time, with an estimated 40 hours per week. The description notes a Hybrid/On-Site work arrangement, indicating a structured schedule with flexibility, likely requiring presence in the Coral Gables office for key collaborative tasks and meetings, with the option for remote work on other days.

📝 Enhancement Note: The provided salary range is an estimate based on market data for similar roles in the specified geographic location and experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment (specifically Collegiate Athletics Marketing & Partnerships), Venue Management, and Live Events. ASM Global, through its partnership with the University of Miami, operates within a dynamic, high-visibility sector that thrives on fan engagement, strategic partnerships, and premium experiences.

Company Size: ASM Global is a large global organization (implied by its vast network of venues and events), while the specific team supporting Miami Athletics is likely a focused, dedicated unit within the larger Legends Global structure. This offers the stability and resources of a major entity with the agility of a specialized team.

Founded: Legends Global was founded in 2008, and ASM Global was formed in 2019 through the merger of AEG Facilities and SMG. The University of Miami partnership with Legends is a more recent strategic initiative, indicating a forward-thinking approach to leveraging external expertise for athletics growth.

Team Structure:

• The Graphic Designer will report to the Assistant VP, Marketing, and work closely with the Senior VP, Sales, indicating a direct line to leadership within the revenue-generating functions.

• The role involves collaboration with various departments including marketing, partnerships, ticket sales, and development, suggesting a matrixed or project-based collaboration model.

Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on revenue generation and partnership success implies that design decisions are informed by marketing analytics, sales performance, and partnership ROI.

• Collaborative Workflow: The need to work across multiple departments suggests a methodology that prioritizes clear communication, feedback loops, and cross-functional alignment to achieve shared goals.

• Brand Stewardship: A core methodology revolves around maintaining and elevating brand standards, ensuring consistency and quality across all creative outputs to protect and enhance the Miami Hurricanes Athletics identity.

Company Website: https://www.asmglobal.com/ and https://www.legends.net/

📝 Enhancement Note: The dual branding (ASM Global and Legends Global) is important. Legends is the operational partner for Miami Athletics, while ASM Global is the parent company. Understanding this structure can provide context for career paths and internal dynamics. The culture is likely fast-paced, results-oriented, and focused on delivering premium experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Level or Junior Designer-plus stage, ideal for a professional with foundational experience looking to deepen their expertise in a specialized, high-impact field. It offers significant responsibility in leading design initiatives that directly influence revenue.

Reporting Structure: The Graphic Designer reports to the Assistant VP, Marketing, and collaborates closely with the Senior VP, Sales. This provides exposure to senior leadership and strategic decision-making within the revenue-generating arms of the athletics department. The mentorship aspect with a Creative Specialist also offers leadership experience.

Operations Impact: The Graphic Designer's work has a direct and measurable impact on revenue generation through enhanced ticket sales, more compelling partnership proposals, successful sponsor activations, and increased donor engagement. High-quality creative is crucial for attracting fans, partners, and supporters.

Growth Opportunities:

• Specialization: Develop deep expertise in sports and entertainment marketing design, partnership collateral, and digital fan engagement strategies.

• Leadership: Progress to a Senior Graphic Designer or Creative Lead role, potentially overseeing larger projects or a more extensive creative team.

• Cross-Functional Development: Gain insights into marketing strategy, partnership development, and sales processes, which can lead to roles in marketing management or brand management within the sports industry.

• Industry Exposure: As part of ASM Global/Legends, there are potential opportunities to work on diverse projects across various venues and events beyond the University of Miami.

📝 Enhancement Note: This role is a strong stepping stone for a designer who wants to make a tangible impact on the business side of sports. The blend of creative leadership and revenue-focused responsibilities offers a unique growth trajectory.

🌐 Work Environment

Office Type: The role is designated as Hybrid/On-Site, meaning a blend of remote work and in-office presence. This suggests a modern work environment that balances flexibility with the need for in-person collaboration.

Office Location(s): The primary work location is Coral Gables, Florida, a vibrant area known for its business and university presence. The specific office will likely be within the University of Miami's athletic facilities or a dedicated Legends Global office space in the vicinity.

Workspace Context:

• Collaborative Environment: Expect to work in an office setting that encourages interaction with marketing, sales, and partnership teams, facilitating idea exchange and project alignment.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and presentation tools (PowerPoint) is a given. The environment will likely be equipped with necessary hardware and potentially shared resources for printing or large-format production.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews are anticipated, fostering a dynamic and engaging creative atmosphere. The mentorship of a Creative Specialist will also shape team dynamics.

Work Schedule: The standard work schedule is expected to be approximately 40 hours per week, aligned with typical business hours. However, the nature of sports and event marketing often necessitates flexibility, with potential for extended hours or weekend work during peak seasons, major events, or critical project deadlines.

📝 Enhancement Note: Candidates should be prepared for a hybrid model, understanding that in-office days will likely be focused on collaborative tasks, meetings, and leveraging office resources, while remote days might be for focused design work and individual tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will likely review applications and portfolios for basic qualifications and alignment with the role's core requirements.

• Portfolio Review & Creative Challenge: This is a critical stage. Candidates will be asked to present their portfolio, discussing specific projects, their design process, and how their work contributed to business objectives (e.g., revenue, engagement). A creative challenge or a take-home assignment may be given to assess design skills, problem-solving, and adherence to brand guidelines.

• Team/Manager Interviews: Interviews with the Assistant VP, Marketing, and potentially the Senior VP, Sales, will assess strategic thinking, collaboration skills, understanding of the sports/athletics industry, and cultural fit.

• Final Interview: Depending on the structure, a final interview with a higher-level executive or HR may occur to finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the job description. Prioritize work showcasing digital marketing, print collateral for sales/partnerships, and presentation design.

• Quantify Impact: For each project, be prepared to discuss the objective, your role, the design process, and, most importantly, the measurable results or impact (e.g., increased engagement, successful sales, positive feedback). Use data where possible.

• Showcase Brand Adaptability: Include examples demonstrating your ability to work within established brand guidelines (like Miami Hurricanes) and to create co-branded materials effectively.

• Highlight Process: Be ready to walk through your design process for key projects, explaining your creative decisions and problem-solving approaches.

• Presentation Skills: Practice presenting your portfolio concisely and engagingly. Ensure you can articulate your ideas clearly and answer questions about your work with confidence.

Challenge Preparation:

• Understand the Brand: Thoroughly research Miami Hurricanes Athletics, their current marketing efforts, brand identity, target audience, and key revenue streams.

• Anticipate Project Types: Expect challenges related to designing social media graphics, email templates, a section of a partnership proposal, or a small event-related graphic.

• Focus on Strategy: Don't just create something visually appealing; explain the strategic thinking behind your design choices and how they would serve the objective of driving revenue or engagement.

• Adhere to Constraints: Pay close attention to any specific requirements, deadlines, or brand guidelines provided for the challenge.

📝 Enhancement Note: The emphasis on revenue generation means that candidates should be prepared to talk about how their designs contribute to business goals, not just aesthetic appeal. Demonstrating an understanding of the sports marketing landscape during interviews will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory, specifically:

  • Photoshop: For raster image editing, digital asset creation, and photo manipulation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout design of print collateral, proposals, brochures, and multi-page documents.

• Microsoft PowerPoint: Required for creating high-end sales decks, partnership proposals, and presentations. Proficiency in leveraging templates and advanced formatting is key.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed for direct use by the Graphic Designer, but understanding how designs integrate with CRM-driven email marketing campaigns or sales platforms will be advantageous.

📝 Enhancement Note: Candidates should be prepared to discuss their experience with these specific tools and how they leverage them to create impactful marketing and sales collateral. Familiarity with motion graphics (After Effects) and video editing (Premiere Pro) is a strong plus, indicating the evolving needs in digital content creation.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with diverse teams (marketing, sales, partnerships, development) to achieve shared revenue and engagement goals.

• Excellence & Brand Integrity: A commitment to delivering high-quality, on-brand creative that elevates the Miami Hurricanes Athletics identity and supports premium experiences.

• Results-Oriented: A focus on how design directly contributes to measurable business outcomes, such as increased ticket sales, successful partnership activations, and strong donor engagement.

• Innovation & Adaptability: Embracing new design trends and technologies, particularly in digital marketing and experiential design, to keep content fresh and engaging.

• Efficiency: Managing projects effectively to meet deadlines and optimize resources, especially when mentoring junior team members.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless integration with various departments, involving active participation in cross-functional meetings and clear communication channels to ensure design aligns with broader marketing and sales strategies.

• Feedback-Driven: An open culture for receiving and providing constructive feedback on creative work is essential for continuous improvement and ensuring all stakeholders are aligned.

• Proactive Communication: Given the hybrid work model and cross-departmental collaboration, a proactive approach to communication, updates, and seeking clarification is vital for maintaining project momentum.

📝 Enhancement Note: Candidates should demonstrate an understanding that in the sports and entertainment industry, design is not just about aesthetics but about driving business objectives. Highlighting a collaborative spirit and a results-driven mindset will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Stakeholders: Managing design requests and feedback from various departments (marketing, sales, partnerships, development) with potentially competing priorities.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a cohesive brand experience across a wide array of digital and print materials, partner co-branding, and experiential elements.

• Adapting to Evolving Digital Trends: Keeping pace with rapid changes in social media, digital marketing, and content consumption to create relevant and engaging designs.

• Meeting Tight Deadlines in a Fast-Paced Environment: The sports world often demands quick turnarounds for campaigns and events, requiring efficient project management and design execution.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in sports marketing design, sponsorship activation graphics, and digital fan engagement strategies.

• Industry Insights: Gain invaluable experience in the business of collegiate athletics, understanding the interplay between marketing, sales, and development efforts.

• Leadership Development: The opportunity to mentor a Creative Specialist provides early leadership experience and skill development in team management and guidance.

• Networking: Build a professional network within the sports industry through collaboration with various departments and external partners.

📝 Enhancement Note: Candidates should view these challenges as opportunities to hone their skills in project management, stakeholder communication, and strategic design thinking, all of which are crucial for career advancement in operations and marketing roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a partnership proposal that aims to secure a significant sponsorship deal. How do you ensure the design supports the sales narrative?" (Focus on storytelling, data visualization, and brand alignment.)

• "How would you approach creating a series of social media graphics for a major Miami Hurricanes athletics event to maximize fan engagement and ticket sales?" (Discuss target audience, platform best practices, and call-to-action design.)

Company & Culture Questions:

• "What excites you about working for Miami Hurricanes Athletics and ASM Global/Legends?" (Showcase research into the brand, its mission, and the sports industry.)

• "How do you see your design skills contributing to revenue generation for our athletic programs?" (Connect your creative abilities to business outcomes like sales, partnerships, and donations.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, clearly articulate the objective, your role, the creative process, the tools used, and the outcome/impact.

• Quantify Success: Whenever possible, use numbers to demonstrate the effectiveness of your designs (e.g., "This email campaign resulted in a 15% increase in click-through rates," or "This proposal contributed to securing a $50,000 sponsorship").

• Emphasize Brand Understanding: Showcase your ability to work within brand guidelines and create cohesive, impactful co-branded materials.

• Highlight Business Acumen: Frame your design choices in terms of how they support business objectives like driving sales, enhancing brand perception, or increasing fan engagement.

• Be Ready for a Challenge: Prepare to discuss your approach to a hypothetical design task related to sports marketing or sales collateral.

📝 Enhancement Note: Candidates should prepare specific examples from their portfolio that demonstrate their ability to translate design concepts into tangible business results within a sports or entertainment context. Understanding the key revenue drivers for a collegiate athletics department will be highly beneficial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday portal link.

• Curate a Targeted Portfolio: Ensure your portfolio prominently features work relevant to sports marketing, digital campaigns, print collateral for sales/partnerships, and presentation design. Quantify achievements where possible.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, PowerPoint, print production, and any relevant sports/entertainment industry experience. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your design process, strategic thinking, and the business impact of your work. Be ready to discuss your experience mentoring junior designers.

• Research the Brand: Thoroughly study Miami Hurricanes Athletics, their current marketing, target audience, and the Legends Global/ASM Global organization to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.