Graphic Designer - Starting Wage $19.45/hour

📍 Job Overview

Job Title: Graphic Designer - Starting Wage $19.45/hour

Company: East End Food Cooperative Inc.

Location: Pittsburgh, Pennsylvania, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail Operations

Date Posted: 2026-02-23

Experience Level: Entry to Mid-Level (0-2 years preferred, 3+ years desired)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing compelling visual communications that enhance the East End Food Cooperative's (EEFC) brand image across all platforms.

• The Graphic Designer will be responsible for conceptualizing, designing, and producing a wide range of print and digital marketing materials, ensuring brand consistency and visual appeal.

• Key responsibilities include creating graphics for the website, social media, print publications, and in-store signage, working collaboratively with the Marketing & Member Services (MMS) Manager.

• The position requires advanced proficiency in design software and a keen understanding of brand stewardship, with an emphasis on creating engaging content for a cooperative and natural foods environment.

📝 Enhancement Note: While the core function is graphic design, the context of a food cooperative suggests a need for designs that resonate with community values, sustainability, and healthy living. The role also touches on elements of marketing operations by requiring the creation and maintenance of brand standards and templates for broad staff use.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality graphic assets for digital channels, including the Co-op's website, social media platforms, and e-newsletters, ensuring alignment with brand guidelines and marketing objectives.

• Develop and execute designs for print materials such as flyers, brochures, advertisements, and in-store signage, maintaining a consistent and professional brand aesthetic across all physical touchpoints.

• Collaborate closely with the MMS Manager to troubleshoot technical issues related to print production, optimize visual presentation, and ensure the quality and integrity of all marketing collateral.

• Create and maintain user-friendly signage templates and accompanying instructions for store staff, empowering them to contribute to the store-wide branding initiative while ensuring visual consistency.

• Manage multiple design projects simultaneously, meticulously tracking progress, adhering to established deadlines, and providing regular status updates to stakeholders.

• Assist in the maintenance of marketing equipment, such as large-format printers, ensuring operational readiness and optimal performance for production needs.

• Contribute to website content management, working with the MMS Manager to update and enhance the online presence with visually appealing graphics and layouts.

• Uphold and reinforce East End Food Co-op’s Core Values in all design work and interactions, reflecting the organization's mission and community focus.

📝 Enhancement Note: The responsibilities extend beyond pure design to include elements of process development (signage templates for staff), technical support (printer maintenance), and cross-functional collaboration with the MMS Manager. This indicates a role that requires a blend of creative talent and operational awareness.

🎓 Skills & Qualifications

Education:

• Graphic design degree or a Bachelor's degree in a related field (e.g., Fine Arts, Communications, Marketing) is preferred.

Experience:

• Minimum of one (1) year of professional experience as a Graphic Designer.

• Experience in a similar or relevant environment, particularly within retail, non-profit, or a cooperative setting, is highly advantageous.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, InDesign, and Photoshop, for creating and manipulating complex design assets.

• Exceptional organizational skills with meticulous attention to detail, ensuring accuracy in all design elements and project management.

• Strong problem-solving and troubleshooting abilities to address design challenges and technical issues effectively.

• Proven ability to multitask and manage multiple projects concurrently, prioritizing tasks to meet competing deadlines.

• Excellent communication and listening skills, essential for understanding project briefs, collaborating with team members, and incorporating feedback.

• Demonstrated ability to work both independently and collaboratively within a team environment.

Preferred Skills:

• Experience with magazine design and layout, demonstrating a strong understanding of print publication aesthetics and production.

• Illustration skills, adding a valuable dimension to creative output.

• Basic writing and editing skills to contribute to marketing copy or refine design concepts.

• Traditional drawing skills, which can inform digital design and conceptualization.

• Photography skills for potential use in marketing materials or for asset creation.

• Understanding of social media platforms and digital marketing principles to create effective online campaigns.

• Experience in web design and maintenance, complementing CMS familiarity.

• Familiarity with natural foods, cooperative business models, and related topics such as environmental and nutritional concerns, to better align design with the Co-op's mission.

📝 Enhancement Note: The "Desired Skills" section outlines a progression pathway, indicating that while 1-2 years of experience are sufficient, candidates with more extensive experience and specialized skills (illustration, web design, photography) will be strongly considered and may possess a competitive advantage, especially if they align with the cooperative's mission.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, demonstrating proficiency in both print and digital media.

• Evidence of conceptualization skills, illustrating the ability to translate project briefs into creative and impactful visual solutions.

• Examples of maintaining and applying brand standards consistently across various applications.

Process Documentation:

• Showcase examples of creating design templates or systems for broader use (e.g., signage templates for staff), highlighting user-friendliness and adherence to brand guidelines.

• Include case studies or examples of collaborative projects where feedback was incorporated, demonstrating flexibility and a client-centered approach.

• Present work that highlights problem-solving capabilities, such as overcoming design constraints or technical limitations to achieve project goals.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis on print/digital versatility, brand consistency, and template creation suggests the hiring team will look for evidence of structured design thinking and the ability to create assets that are not only aesthetically pleasing but also functional and maintainable by others.

💵 Compensation & Benefits

Salary Range:

Benefits:

• While specific benefits are not detailed in the provided listing, typical benefits for full-time employees at organizations like East End Food Cooperative may include:
  • Health insurance (medical, dental, vision)
  • Paid time off (vacation, sick leave, holidays)
  • Retirement savings plan (e.g., 401(k))
  • Employee discounts on store products
  • Opportunities for professional development and training

Working Hours:

• This is a full-time position, typically expected to be around 40 hours per week. Specific daily schedules will be determined by the MMS Manager, with an emphasis on meeting project deadlines and operational needs.

📝 Enhancement Note: The salary is clearly stated as a starting hourly wage. Benefits are inferred based on typical offerings for full-time positions in similar organizations. Candidates should inquire about the full benefits package during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• The Graphic Designer will report to the Marketing & Member Services (MMS) Manager.

• This role likely involves close collaboration with other members of the marketing team (if any), store staff for signage needs, and potentially external vendors or partners.

Methodology:

• Design work will be guided by the Co-op's established brand standards and Core Values.

• Emphasis will be placed on creating accessible and informative materials for members and customers.

• A data-informed approach to marketing, potentially involving website analytics and social media engagement metrics, may influence design choices.

Company Website:

• https://eastendfood.coop/

📝 Enhancement Note: The cooperative model is a key differentiator. Candidates should understand that decisions are often made with member benefit and community impact in mind, which can influence design choices and project priorities.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, explore web design elements (Wordpress), and potentially develop illustration or photography skills.

• Specialization: Potential to specialize in specific areas of design, such as digital marketing campaigns, publication layout, or in-store branding.

• Leadership Potential: With significant experience and demonstrated success, there may be opportunities to take on more complex projects, mentor junior designers (if applicable), or contribute more broadly to marketing strategy development.

• Industry Exposure: Gaining experience in the unique environment of a food cooperative can open doors to roles in mission-driven organizations.

📝 Enhancement Note: While the role is primarily focused on design execution, the mention of "Desired Skills" and "3 years' experience" suggests a path for growth within the organization or related fields. The cooperative environment may also offer unique opportunities for involvement beyond traditional design tasks.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The workspace is likely to be an office environment within the Co-op's premises, equipped with standard office furniture and technology.

• Access to necessary design software and potentially specialized printing equipment (like a large-format printer) will be provided.

Work Schedule:

• Full-time, likely 40 hours per week. The specific daily schedule will be coordinated with the MMS Manager. Flexibility may be available, but the on-site nature means adherence to store operating hours or departmental needs is expected.

📝 Enhancement Note: The on-site requirement is crucial. Candidates should be prepared for a collaborative, in-person work environment that is typical of many retail and cooperative organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess basic qualifications and design capabilities.

• First Interview: Likely with the MMS Manager to discuss experience, skills, portfolio highlights, and alignment with the Co-op's mission and values. This stage will gauge problem-solving approaches and communication style.

• Design Challenge (Potential): Candidates may be asked to complete a small design task or present a more in-depth analysis of a past project to demonstrate practical skills and creative thinking under a time constraint.

• Final Interview: Potentially with additional team members or management to assess cultural fit and overall suitability for the role and organization.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects that align with the requirements (print, digital, branding, signage).

• Tell a Story: For each project, briefly explain the brief, your role, the creative process, challenges faced, and the outcome. Quantify results where possible (e.g., increased engagement).

• Highlight Brand Consistency: Include examples where you successfully maintained or developed brand guidelines.

• Demonstrate Versatility: Include a mix of digital and print designs, as well as examples of template creation if available.

• Accessibility: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF) and that links are functional.

Challenge Preparation:

• Be prepared to discuss your design process, how you approach new briefs, and how you handle feedback.

• Familiarize yourself with the East End Food Cooperative's current branding, website, and social media presence. Think about how you might enhance their visual communication.

• Review Adobe Creative Suite best practices and be ready to discuss your proficiency.

• Consider how your design skills can support the mission of a food cooperative.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge means candidates should prepare thoroughly to showcase their practical design skills and creative problem-solving abilities. Understanding the cooperative's mission will be key to tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Illustrator, InDesign, and Photoshop. These are the core tools for vector graphics, page layout, and image editing, respectively.

• Content Management Systems (CMS): Familiarity with Wordpress is preferred for website content updates and management.

• Large Format Printer: Experience or willingness to learn the operation and maintenance of large-format printing equipment.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing materials integrate with CRM systems or email marketing platforms (for e-newsletters) could be a plus.

📝 Enhancement Note: The core technical requirement is advanced proficiency in the Adobe Creative Suite. Wordpress familiarity is also a significant plus, indicating the need for designers who can contribute to website content management.

👥 Team Culture & Values

Operations Values:

• Core Values: The Co-op explicitly states adherence to its Core Values. These likely revolve around community, sustainability, health, inclusivity, and member empowerment. Designs should reflect these principles.

• Customer Service: Providing excellent service to customers and staff is a foundational value, suggesting a collaborative and supportive internal environment.

• Brand Stewardship: Maintaining the Co-op's image and brand standards is a key responsibility, implying a value placed on consistency and professionalism.

• Efficiency and Quality: The need to meet deadlines and produce quality work highlights a value placed on effectiveness and output.

Collaboration Style:

• Cross-functional: The role requires collaboration with the MMS Manager and potentially other store departments for signage and marketing needs.

• Feedback-Oriented: The ability to be flexible and incorporate feedback is explicitly mentioned, indicating an open and iterative design process.

• Community-Focused: Working within a cooperative means contributing to a shared mission, fostering a sense of teamwork and collective responsibility.

📝 Enhancement Note: Understanding and embodying the Co-op's core values will be crucial for cultural fit. The collaborative nature of cooperatives means designers should be comfortable working with diverse perspectives and contributing to a shared organizational vision.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Maintaining the established brand identity while creating fresh, engaging content for various platforms and campaigns.

• Managing Multiple Stakeholder Requests: Juggling design requests from different departments or individuals within the Co-op, ensuring all needs are met efficiently.

• Technical Troubleshooting: Addressing issues with design software, printers, or CMS systems requires a proactive and problem-solving mindset.

• Adapting to a Cooperative Environment: Understanding and applying the unique values and operational nuances of a member-owned cooperative.

Learning & Development Opportunities:

• Skill Deepening: Gaining more experience with specific design applications, CMS platforms, and potentially new design software or techniques.

• Industry Knowledge: Developing a deeper understanding of the natural foods industry, cooperative business models, and community-based marketing strategies.

• Cross-Training: Opportunities to learn about other aspects of marketing and member services.

• Professional Development: Potentially attending workshops or online courses related to graphic design, digital marketing, or cooperative business practices.

📝 Enhancement Note: The challenges present opportunities for growth. By successfully navigating these, a designer can significantly enhance their skill set and understanding of operational marketing within a mission-driven organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new marketing campaign visual, from brief to final delivery." (Focus on conceptualization, execution, and project management.)

• "How do you ensure brand consistency across different media (print vs. digital)?" (Highlight your understanding of brand guidelines and application.)

• "Can you walk us through a challenging design project and how you overcame obstacles?" (Demonstrate problem-solving, resilience, and adaptability.)

Company & Culture Questions:

• "What interests you about working for a food cooperative like East End Food Co-op?" (Research their mission, values, and community impact.)

• "How do you see your design skills contributing to our Co-op's mission and brand?" (Connect your abilities to their goals.)

• "Describe a time you worked effectively as part of a team to achieve a common goal." (Illustrate your collaborative spirit.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best demonstrate your skills relevant to the role (print, digital, branding, signage).

• Structure Your Narrative: For each project, clearly state the objective, your role, the process, challenges, and the outcome. Use visuals effectively.

• Highlight Brand Work: If you have experience with brand guidelines or creating cohesive visual identities, emphasize this.

• Showcase Template Design: If you have examples of creating templates for others to use, this would be highly relevant.

• Be Prepared for Technical Questions: Know the software you used and be ready to discuss your technical approach.

📝 Enhancement Note: Tailor your preparation by researching EEFC's mission, values, and current marketing materials. Be ready to articulate how your design philosophy aligns with a cooperative model and community-focused organization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paylocity.

• Resume Optimization: Ensure your resume clearly highlights your experience with Adobe Creative Suite, Wordpress, and any relevant portfolio projects. Quantify achievements where possible.

• Portfolio Preparation: Prepare a digital portfolio (link or PDF) showcasing your best work, with a focus on print, digital, branding, and any template design examples.

• Company Research: Familiarize yourself with East End Food Cooperative's mission, values, website, and social media presence to tailor your application and prepare for interview questions.

• Cover Letter (Optional but Recommended): Craft a cover letter that specifically addresses your interest in working for a food cooperative and how your design skills can benefit EEFC.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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