Graphic Designer - REMOTE - AP007

📍 Job Overview

Job Title: Graphic Designer - REMOTE - AP007

Company: Pearl

Location: Bogotá, Bogota D.C., Colombia

Job Type: Independent Contractor, Full Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-02-26

Experience Level: 0-2 Years

Remote Status: Fully Remote (TELECOMMUTE)

🚀 Role Summary

• This role focuses on creating visually compelling digital and print assets to enhance brand identity and support marketing initiatives.

• The Graphic Designer will be instrumental in developing cohesive visual systems, campaign materials, and brand collateral for fast-paced startup clients.

• A key aspect involves blending creative execution with strategic thinking to produce designs that are both aesthetically strong and purpose-driven.

• Responsibilities span from digital asset design and brand identity maintenance to UI/UX for web and basic video/motion graphics support.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and company context (connecting candidates with startups, focus on growth initiatives) strongly suggest a role that supports Go-To-Market (GTM) functions, particularly within marketing operations and creative strategy. The emphasis on digital assets, campaign support, and performance optimization aligns with operations-focused creative roles. The "Independent Contractor" status implies a need for self-management and clear deliverable tracking, akin to operations project management.

📈 Primary Responsibilities

• Visual Design & Creative Execution (40%): Design digital assets for web, social media, marketing campaigns, ads, landing pages, and promotional materials. Produce presentations, one-pagers, and branded collateral, applying strong principles of typography, layout, color, and composition. Iterate designs based on feedback and performance insights to ensure maximum impact.

• Brand Identity & Visual Systems (20%): Create and maintain brand guidelines and visual systems, design logos, templates, and reusable brand assets. Ensure visual consistency across all brand touchpoints and adapt existing systems for new formats and channels, reinforcing brand integrity.

• UI/UX & Web Design (15%): Design website and landing page layouts, create wireframes and high-fidelity mockups, and apply user-centered design principles. Collaborate closely with developers during the handoff and implementation phases to ensure seamless execution of visual designs.

• Video & Motion Support (10%): Edit or support the creation of short-form video content for social platforms and produce simple motion graphics or animated assets. Optimize visuals for specific platform requirements to maximize engagement and reach.

• Performance Optimization & Creative Strategy (10%): Review creative performance metrics to inform design improvements, support A/B testing through design variations, and align creative output with overarching campaign and growth objectives.

• Collaboration & Project Management (5%): Manage multiple design tasks and timelines efficiently, collaborate effectively with cross-functional teams, and maintain organized design files and asset libraries for easy access and version control.

📝 Enhancement Note: The breakdown of responsibilities with percentages provides a clear roadmap of the role's focus. The "Performance Optimization & Creative Strategy" component is particularly relevant to operations, indicating a need to connect design output directly to business outcomes and growth metrics, a key tenet of GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, or a related field is implied.

Experience: 1-2+ years of professional graphic design experience, with a strong emphasis on digital and brand design work.

Required Skills:

• Portfolio: A strong portfolio demonstrating digital and brand design work is essential.

• Software Proficiency: Expert proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Design Fundamentals: Solid understanding of typography, layout, visual hierarchy, color theory, and composition principles.

• Communication: Excellent English communication skills, both written and verbal, for effective collaboration with international teams.

• Work Ethic: Strong attention to detail, robust time management skills, and the ability to work independently in a remote environment.

Preferred Skills:

• UI/UX Tools: Experience with Figma or Adobe XD for web and interface design.

• Motion Graphics/Video: Exposure to video editing or motion graphics creation.

• Performance-Oriented Design: Experience designing specifically for paid ads or landing pages, with an understanding of conversion optimization.

• Industry Experience: Background in a startup, agency, or multi-brand environment, indicating adaptability.

• UI/UX Principles: Familiarity with basic UI/UX principles to inform web design tasks.

📝 Enhancement Note: The "Must-Haves" and "Nice-to-Haves" are critical for candidates. The emphasis on a strong portfolio and specific Adobe Creative Suite proficiency are standard for graphic design roles, but the preferred skills in Figma/XD and experience with paid ads/landing pages point towards a more GTM-aligned function where design directly impacts conversion rates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Asset Showcase: Include examples of web banners, social media graphics, email templates, and digital ad creatives.

• Brand Identity Work: Showcase logo design, brand guideline documents, or examples of applying a visual system across various media.

• Web/UI Design Examples: Present wireframes, mockups, or live website/landing page designs, highlighting user-centered approaches.

• Case Studies (Implied): Ideally, portfolio pieces should include brief case studies explaining the project goal, your role, the design process, and the outcome or impact, demonstrating strategic thinking.

Process Documentation:

• While not explicitly requested as a deliverable, candidates should be prepared to discuss their personal design process, including:
  • Workflow Design: How they approach project briefs, research, ideation, and iteration.
  • Collaboration Methods: How they integrate feedback from stakeholders and collaborate with cross-functional teams (marketing, product, development).
  • File Management: How they organize and maintain design files and asset libraries for efficiency and scalability.

📝 Enhancement Note: For a role supporting GTM efforts, the portfolio should ideally demonstrate not just aesthetic skill but also an understanding of how design contributes to business objectives like lead generation, brand awareness, and user engagement. Candidates should be ready to articulate their process and how they've used design to solve specific business problems.

💵 Compensation & Benefits

Salary Range:

• Estimate: For a Graphic Designer with 0-2 years of experience in Colombia, working remotely for a US/EU-based company, a competitive salary range would typically fall between COP 3,500,000 to COP 6,500,000 per month. This translates to approximately USD 900 to USD 1,700 per month, depending on the specific skill set, portfolio strength, and negotiation.

• Methodology: This estimate is based on research into local Colombian salaries for junior graphic designers, adjusted upwards for remote work for international clients and the "top 1%" candidate positioning by Pearl. It also considers the independent contractor status, which often means the rate reflects a blend of salary and benefits.

Benefits:

• Competitive Salary: Based on experience and skills.

• Remote Work: Fully remote, offering flexibility to work from anywhere.

• Generous PTO: In accordance with company policy (specifics not detailed, but implies paid time off).

• Direct Mentorship: Access to global industry leaders for guidance and professional development.

• Learning & Development: Continuous growth resources provided to enhance skills.

• Global Networking: Opportunities to work with and connect with international teams.

• Health Coverage (Philippines only): HMO after 3 months (for full-time employees in the Philippines, note this may not apply to contractors in Colombia).

Working Hours:

• Standard: Full Time, approximately 40 hours per week.

• Flexibility: While the role is remote, candidates are expected to be flexible with the client's US Time Zone preference, implying a need for overlap during core business hours for collaboration.

📝 Enhancement Note: The salary is an estimate for the Colombian market, acknowledging the independent contractor status. It's crucial for candidates to note that health coverage specifics might vary by region and employment type. The US Time Zone flexibility is a key operational requirement for remote roles supporting international clients.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Recruitment / Staffing (connecting global talent with startups).

Company Size: Pearl acts as an intermediary, but their client base consists of US and EU startups, many of which are likely in the growth or scaling phase, implying a dynamic and potentially fast-paced environment. Pearl itself aims to work with the "top 1% of candidates."

Founded: Not specified, but the company's mission suggests a modern, forward-thinking approach to talent acquisition.

Team Structure:

• Reporting: The Graphic Designer will likely report to a Creative Lead or Marketing Manager within the client startup's organization, or potentially a Creative Director at Pearl for oversight.

• Collaboration: Expect close collaboration with marketing teams, product managers, and potentially engineering/development teams for UI/UX tasks.

• Global Teams: The role inherently involves working with international teams, requiring strong cross-cultural communication skills.

Methodology:

• Data-Driven Creativity: The role emphasizes using creative performance metrics and A/B testing to inform design decisions, indicating a data-informed approach.

• Agile/Lean Principles: Working with startups often means adopting agile methodologies, requiring adaptability, quick iteration, and prioritization.

• Brand Consistency: A core focus on maintaining and evolving brand identity across all touchpoints.

Company Website: pearl.talent (implied from domain_derived)

📝 Enhancement Note: Pearl's positioning as a recruiter for "top 1%" talent and their focus on high-growth startups suggests a culture that values excellence, ambition, and continuous improvement. This translates to an environment where designers are expected to deliver high-quality work and contribute strategically.

📈 Career & Growth Analysis

Operations Career Level: Junior to Mid-Level Graphic Designer. This role is an excellent entry point for individuals looking to specialize in design for Go-To-Market (GTM) functions, particularly within the startup ecosystem.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Lead within the client company. The relationship with Pearl would be as a contractor.

Operations Impact: The designer's work directly influences brand perception, customer engagement, and the effectiveness of marketing campaigns. By creating compelling visuals, they contribute to lead generation, conversion rates, and overall brand strength, which are critical GTM metrics.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UI/UX design, motion graphics, or specific marketing channel creative strategies.

• Brand Ownership: Potential to take on more significant brand identity projects as experience grows.

• Startup Exposure: Gain valuable experience working with fast-growing startups, understanding their unique operational and marketing challenges.

• Career Advancement: Progression to Senior Graphic Designer, Art Director, or even roles in Marketing Operations or Product Design, depending on interests and performance. Pearl's model emphasizes long-term careers and promotions.

📝 Enhancement Note: Pearl's explicit mention of promoting candidates and building long-term careers is a significant differentiator. For a junior designer, this role offers a structured path for growth, supported by mentorship and learning opportunities, which is highly valuable in the operations and GTM space.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of work location, provided reliable internet access and a conducive working environment.

Office Location(s): While the job posting mentions Bogotá, Colombia, and lists other remote regions (Philippines, LATAM, South Africa, Kenya), the "TELECOMMUTE" designation and the requirement for US Time Zone flexibility mean the candidate can work from any suitable remote location within these regions.

Workspace Context:

• Independence: Requires a self-disciplined approach to manage workload and deadlines without direct physical supervision.

• Technology: Access to necessary design software and reliable internet connectivity is paramount.

• Collaboration: Communication will primarily be digital via platforms like Slack, Zoom, email, and project management tools.

Work Schedule:

• Core Hours: Full-time (approx. 40 hours/week).

• Flexibility: Must be able to align with US Time Zone client preferences, suggesting a need for some core overlap for meetings and real-time collaboration. This requires careful time management to balance personal and professional commitments.

📝 Enhancement Note: The remote nature and US Time Zone flexibility are key operational considerations. Candidates need to assess their ability to manage time zones and maintain productivity in an independent work setting.

📄 Application & Portfolio Review Process

Interview Process:

1. Application: Submit resume and portfolio.

2. Skills Assessment: Likely a practical design test or challenge to evaluate technical skills and design thinking.

3. Initial Screening: A preliminary interview to assess communication skills, experience, and cultural fit.

4. Top-grading Interview: A more in-depth interview, potentially behavioral or situational, to gauge problem-solving abilities and alignment with company values.

5. Client Matching: If successful, the candidate will be presented to client companies for final interviews.

6. Job Offer: Formal offer extended.

7. Onboarding: Integration into the client's team.

Portfolio Review Tips:

• Highlight Relevance: Curate your portfolio to showcase work most relevant to the job description – digital assets, brand identity, and any UI/web design.

• Showcase Process: For key projects, include a brief case study or explanation of your design process, the problem you solved, and the impact of your design. This demonstrates strategic thinking beyond just aesthetics.

• Quantify Impact: If possible, include metrics or results related to your designs (e.g., increased engagement, higher conversion rates). This is crucial for GTM-aligned roles.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and visually clean. Use high-quality images and clear descriptions.

• Tool Proficiency: Explicitly mention the tools used for each project.

Challenge Preparation:

• Design Test: Be prepared for a design task that might involve creating a social media graphic, a simple landing page mockup, or adapting existing brand elements. Focus on speed, creativity, and adherence to brief.

• Problem-Solving: Anticipate questions about how you would approach design challenges, handle feedback, or improve existing visuals.

• Brand Understanding: Research Pearl's client profile (startups) and be ready to discuss how you'd approach designing for that context.

📝 Enhancement Note: The multi-stage interview process, including a skills assessment and "Top-grading," suggests a rigorous selection. The portfolio review will be critical, and candidates should emphasize how their design work contributes to business outcomes, aligning with GTM operations.

🛠 Tools & Technology Stack

Primary Tools (Must-Haves):

• Adobe Photoshop: For raster image editing, photo manipulation, and digital asset creation.

• Adobe Illustrator: For vector graphics, logo design, illustration, and scalable assets.

• Adobe InDesign: For layout design, creating presentations, flyers, and multi-page documents.

• Design Fundamentals: A strong grasp of core design principles is the foundational "tool."

Analytics & Reporting (Implied):

CRM & Automation (Not directly applicable to this role's core tools, but contextually relevant):

Nice-to-Have Tools:

• Figma or Adobe XD: For collaborative UI/UX design, wireframing, and prototyping.

• Canva: Potentially for quick social media graphics or internal team use.

• Adobe Premiere Pro or After Effects: For basic video editing or motion graphics.

• Project Management Tools: Familiarity with Notion, Asana, Trello, etc., for task management.

• Google Workspace: Standard suite for collaboration (Docs, Sheets, Slides).

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The preferred tools (Figma, XD, After Effects) indicate a desire for a designer who can contribute to a broader range of digital marketing assets and potentially basic UI/UX tasks, making them more valuable in a GTM operations context.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: Pearl seeks the "top 1%" and emphasizes high-quality output. Designers are expected to deliver polished, professional work.

• Growth Mindset: A culture of continuous learning and development is promoted, encouraging designers to enhance their skills and adapt to new trends.

• Collaboration & Communication: Working with global teams requires open, clear, and proactive communication.

• Client Focus: The ultimate goal is to support startups in their growth, so designs should be aligned with client objectives.

• Independence & Reliability: As contractors, reliability and the ability to manage one's own work are paramount.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, product, and potentially development teams, requiring an understanding of different functional perspectives.

• Feedback-Driven Iteration: A willingness to receive and incorporate feedback constructively is essential for refining designs.

• Proactive Communication: Regularly updating stakeholders on progress, potential roadblocks, and design decisions.

📝 Enhancement Note: The emphasis on "top 1% candidates" and "long-term careers" suggests a culture that values high performers and fosters professional development. Candidates should demonstrate maturity in communication and a proactive approach to their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Effectively managing work and communication across US Time Zones while based in Colombia.

• Remote Collaboration: Maintaining strong working relationships and clear communication without in-person interaction.

• Startup Agility: Adapting quickly to evolving project requirements and fast-paced environments typical of startups.

• Diverse Brand Needs: Potentially working with multiple startup clients, requiring rapid assimilation of different brand guidelines and objectives.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to learn and master UI/UX design tools (Figma, XD) and motion graphics software.

• Industry Exposure: Gaining deep insights into the operational challenges and marketing strategies of various high-growth startups.

• Mentorship: Direct mentorship from experienced professionals, providing invaluable career guidance.

• Portfolio Expansion: Building a robust portfolio with diverse projects that can lead to future career opportunities.

📝 Enhancement Note: The challenges highlight the need for strong self-management and adaptability. The growth opportunities are significant, particularly for a junior designer looking to build a specialized career in GTM creative support.

💡 Interview Preparation

Strategy Questions:

• "Describe your design process from brief to final asset delivery." (Focus on systematic approach, iteration, and feedback integration.)

• "How would you approach designing marketing assets for a new SaaS startup with limited brand recognition?" (Discuss understanding target audience, brand voice, and key value propositions.)

• "How do you ensure brand consistency across different digital platforms and collateral?" (Explain use of brand guidelines, templates, and systematic checks.)

Company & Culture Questions:

• "Why are you interested in working with startups?" (Highlight fascination with innovation, fast growth, and impact.)

• "How do you manage your time and prioritize tasks when working remotely?" (Discuss tools, techniques, and self-discipline.)

• "How do you stay updated with the latest design trends and software?" (Mention industry blogs, online courses, communities.)

Portfolio Presentation Strategy:

• Narrative Arc: For each project, frame it as a mini-story: the challenge, your solution (design process), and the outcome/impact.

• Highlight GTM Connection: For relevant projects, explicitly state how your design supported marketing goals, user engagement, or conversion.

• Showcase Tool Proficiency: Be ready to discuss the specific tools and techniques used in your projects.

• Be Prepared for Live Exercises: Some interviews might include a short live design challenge or a request to critique existing designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also operational awareness – understanding of business goals, strategic thinking, and effective remote collaboration.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature digital assets, brand identity work, and any UI/web design projects. If possible, include brief descriptions of the project's objective and your role in achieving it.

• Resume Optimization: Ensure your resume clearly highlights your 1-2+ years of graphic design experience, proficiency in Adobe Photoshop, Illustrator, and InDesign, and any experience with UI/UX tools or marketing-related design. Use keywords from the job description.

• Interview Preparation: Practice answering common graphic design interview questions, focusing on your process, problem-solving skills, and remote work capabilities. Prepare to discuss your portfolio in detail and articulate the impact of your designs.

• Company Research: Familiarize yourself with Pearl's mission and their focus on connecting talent with startups. Understand the general landscape of startup marketing and design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation and specific benefits for the Colombian location, should be verified directly with Pearl or the hiring client organization before making application decisions.